Chapter 02 - Company Mission

Chapter 02
Company Mission
Multiple Choice Questions
1. (p. 21) The unique purpose that sets a company apart from others of its type and identifies the
scope of its operations. In product, market and technology terms is defined as the
A. Adverse selection
B. Company mission
C. Moral hazard problem
D. Vision statement

Difficulty: Easy
Learning Objective: 1

2. (p. 25) The company mission is a broadly framed but enduring statement of
A. A firm's intent
B. Corporate structure
C. A firm's competitive positioning
D. Stakeholder analysis

Difficulty: Hard
Learning Objective: 1

3. (p. 21) The mission:

A. Sets policy
B. Describes the firm's product
C. Identifies stakeholders
D. Creates the board of directors

Difficulty: Medium
Learning Objective: 1

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4. (p. 21) The mission reflects the:

A. Values of the decision makers
B. Goals of the decision makers
C. Experiences of the decision makers
D. Policies of firm

Difficulty: Hard
Learning Objective: 1

5. (p. 21) The company mission identifies the

A. Key competitors in the marketplace
B. Board of directors' responsibility towards the owners
C. Specific strategies for gaining market share
D. Scope of its operations in product and market firms

Difficulty: Medium
Learning Objective: 1

6. (p. 21) Which of these is NOT true about the company mission?
A. It embodies the business philosophy of the firm's strategic decision makers
B. It implies the image the firm seeks to project
C. It provides specific strategies for front-line managers
D. It reflects the firm's self-concept

Difficulty: Hard
Learning Objective: 1

7. (p. 21) The company mission reflects the firm's

A. Vision
B. Self-concept
C. Corporate governance
D. Agency costs

Difficulty: Medium
Learning Objective: 1

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8. (p. 21) Characteristically, the company mission is a statement of all of these EXCEPT
A. Attitudes
B. Outlooks
C. Measurable targets
D. Orientation

Difficulty: Easy
Learning Objective: 1

9. (p. 21) The mission statement is a message designed to be inclusive of the expectations of
_______ stakeholders for the company's performance over the ______.
A. All; long run
B. Only key; short run
C. All; short run
D. Only key; long run

Difficulty: Medium
Learning Objective: 1

10. (p. 22) Which one of the following is NOT an outcome designed to be accomplished by a
company mission?
A. To provide a unifying purpose for the organization
B. To provide a basis for strategic objective setting
C. To provide a basis for decision making
D. To reward stockholders

Difficulty: Medium
Learning Objective: 1

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11. (p. 22) In general terms, the mission statement addresses all of the following questions
EXCEPT
A. What are our economic goals?
B. What is our operating philosophy in terms of quality, company image and self-concept?
C. What customers do and can we serve?
D. Who are our competitors and how can we collaborate with them?

Difficulty: Easy
Learning Objective: 1

12. (p. 22) In general terms, which of the following questions is addressed by the mission
statement?
A. How should we price our products?
B. What are our economic goals?
C. Which employees should we hire?
D. What leverage structure should we follow?

Difficulty: Hard
Learning Objective: 1

13. (p. 22) The process of defining the company mission for a specific business can be best
understood by
A. Thinking about the business at its inception
B. Looking at the industry attributes
C. Analyzing the regulatory requirements of what to include in a mission
D. Analyzing the most successful competitors in the marketplace

Difficulty: Hard
Learning Objective: 1

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14. (p. 22) In deriving a mission statement, which of the following should be included?
A. Tax advantages
B. Secondary markets to be served
C. Concern for survival through growth
D. Employee rules and policies

Difficulty: Medium
Learning Objective: 1

15. (p. 22) When should a company redefine its mission?

A. When the competition have failed
B. When the board meets with top management annually
C. When the business is forced by competitive pressures to alter its products of market
D. When the government requires the business to redefine it

Difficulty: Medium
Learning Objective: 1

16. (p. 22) A mission statement should include all of these components EXCEPT
A. Basic types of products or services to be offered
B. The firm's managerial philosophy
C. The public image the firm seeks
D. The government regulations the firm must meet

Difficulty: Medium
Learning Objective: 2

17. (p. 22) Three indispensable components of the mission statements are:
A. Basic product or service, primary markets and principal technology
B. Self-concept, managerial philosophy and public image
C. Concern for survival through growth, self-concept and primary markets
D. Economic goals, core competencies and primary and secondary customers

Difficulty: Easy
Learning Objective: 2

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18. (p. 22) The combination of which of these factors describe the company's business
activities?
A. Basic product or service, primary markets and principal technology
B. Self-concept, managerial philosophy and public image
C. Concern for survival through growth, self-concept and primary markets
D. Economic goals, core competencies and primary and secondary customers

Difficulty: Medium
Learning Objective: 2

19. (p. 24) All of these are economic goals that guide the strategic direction of organizations
EXCEPT
A. Survival
B. Market share
C. Profitability
D. Growth

Difficulty: Easy
Learning Objective: 3

20. (p. 24) Which of the following goals are taken for granted to such an extent that it is
neglected as a principal criterion in strategic decision making?
A. Maturity
B. Ethics
C. Survival
D. Competitiveness

Difficulty: Medium
Learning Objective: 3

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21. (p. 24) When the survival goal is taken for granted, therefore neglected in strategic decision
making, the firm's focus shifts to
A. Long run
B. Intermediate run
C. Direction-less activities
D. Short run

Difficulty: Hard
Learning Objective: 3

22. (p. 24) Profitability is the ______ goal of a business.

A. Mainstay
B. Least important
C. Non economic
D. Subjective

Difficulty: Easy
Learning Objective: 3

23. (p. 24) A firm will be incapable of satisfying its stakeholders' claims, if it does NOT insure:
A. Growth
B. Survival
C. Profitability
D. Competitive dominance

Difficulty: Hard
Learning Objective: 3

24. (p. 24) Generally, _____ is accepted as the clearest indication of a firm's ability to satisfy the
principal desires of employees and stockholders.
A. Profit over the long term
B. Profit over the short term
C. Return on assets
D. The number of lawsuits brought against the firm

Difficulty: Medium
Learning Objective: 3

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25. (p. 24) Basing decisions on a short-term concern for profitability would lead to
A. A reduced market share
B. A strategic myopia
C. A competitive warfare
D. A governmental lawsuit

Difficulty: Hard
Learning Objective: 3

26. (p. 24) Growth means:

A. Change
B. Stability
C. Effectiveness
D. Efficiency

Difficulty: Medium
Learning Objective: 3

27. (p. 24) In a dynamic business environment, ______ is essential.

A. Status quo
B. Compromising ethics in decision making
C. Proactive change
D. Adverse selection

Difficulty: Medium
Learning Objective: 3

28. (p. 25) The company's philosophy is sometimes also called the:
A. Company creed
B. Corporate profile
C. Corporate motto
D. Corporate symbol

Difficulty: Easy
Learning Objective: 4

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29. (p. 25) The statement which usually accompanies the mission statement and expresses the
firm's basic beliefs, values and aspirations is known as:
A. Grand strategy
B. The company's statement of philosophy
C. The company profile
D. Long-term objectives

Difficulty: Medium
Learning Objective: 4

30. (p. 26) Which of these often reads more like public relations handouts than the commitment
to values they are meant to be?
A. Firm's economic goals
B. Company's self-concept
C. Statement of company philosophy
D. Firm's core competencies and competitive advantage statement

Difficulty: Medium
Learning Objective: 4

31. (p. 25) Given that managers implicitly accept a general, unwritten, yet pervasive code of
behavior that govern business actions, the _____ vary little from one firm to another.
A. Philosophies
B. Visions
C. Missions
D. Self-concepts

Difficulty: Hard
Learning Objective: 4

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Chapter 02 - Company Mission

32. (p. 27) The image the company seeks to project is reflected in the firm's:
A. Profile
B. Tactics
C. Mission
D. Strategic options

Difficulty: Medium
Learning Objective: 4

33. (p. 27) Which of the following statements about public image is FALSE?
A. Negative public image often prompts firms to reemphasize the beneficial aspects of their
mission
B. The image the company seeks to project should be reflected in its mission
C. Firms always address the question of their public image in an intermittent fashion
D. Concern for public image is an important components of a firm's mission

Difficulty: Hard
Learning Objective: 4

34. (p. 28) A major determinant of a firm's success is the extent to which it can relate
functionally to the external environment. To accomplish this the firm must have:
A. Infinite sources of capital for expansion
B. A realistic self-concept
C. Specific objectives and job descriptions
D. Community involvement

Difficulty: Hard
Learning Objective: 4

35. (p. 29) The essence of the company self-concept is the idea that
A. The firm's public image is positive
B. The firm must know itself
C. The firm must know the industry
D. The firm's economic goals must be aligned with the industry's top competitor

Difficulty: Medium
Learning Objective: 4

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36. (p. 29) Trading Tools performs an extensive evaluation of its competitive strengths and
weaknesses. This effort is directed towards determining its
A. Vision
B. Economic goals
C. Public image
D. Self-concept

Difficulty: Medium
Learning Objective: 4

37. (p. 30) Which of these is the newest trend in mission components?
A. Sensitivity to customer wants
B. Concern for suppliers and distributors
C. Inclusion of both positive and negative aspects of public image
D. Aligning the firm's self-concept to that of competitor's

Difficulty: Easy
Learning Objective: 5

38. (p. 30) Three issues have become prominent in the strategic planning for organizations and
are increasingly becoming integral parts in the development and revisions of mission
statements. These are:
A. Self-concept, customers and markets
B. Customers, quality and vision statement
C. Markets, quality and concern for employees
D. Concern for employees, suppliers and customers

Difficulty: Medium
Learning Objective: 5

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Chapter 02 - Company Mission

39. (p. 31) "The customer is our top priority" is a

A. Mission statement
B. Concern for quality
C. Slogan
D. Vision statement

Difficulty: Easy
Learning Objective: 5

40. (p. 31) Which two U.S. management experts fostered a worldwide emphasis on quality in
manufacturing?
A. Bill Gates and John Allison
B. Gary Forsee and Mr. Penney
C. Bill Gates and E. Demming
D. W. Edwards Demming and J. M. Juran

Difficulty: Easy
Learning Objective: 5

41. (p. 32) All of these are Demming's well known points on quality EXCEPT:
A. Drive out fear
B. Create slogans, exhortations and numerical targets
C. Institute a rigorous program of education and self-improvement
D. Create constancy of purpose

Difficulty: Hard
Learning Objective: 5

42. (p. 32) Which of these is one of Demming's well-known points on quality?
A. Create dependence on mass inspections to achieve quality
B. Award business on the measure of price tag
C. Breakdown barriers between departments
D. Corporate transformation should be the responsibility of top management

Difficulty: Hard
Learning Objective: 5

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43. (p. 33) Where as ______ expresses an answer to the question "What business are we in?" a
company ____ is developed to express the aspirations of the executive leadership.
A. Mission statement; vision statement
B. Economic goals; self concept
C. Vision statement; mission statement
D. Self-concept; economic goals

Difficulty: Medium
Learning Objective: 5

44. (p. 33) Mission statement expresses an answer to which of these questions?
A. How do we compete in this industry?
B. What business are we in?
C. Who are our competitors?
D. How do we meet the regulatory requirements?

Difficulty: Easy
Learning Objective: 5

45. (p. 33) _______ represents a statement that presents a firm's strategic intent designed to
focus the energies and resources of the company on achieving a desirable future.
A. Mission statement
B. Agency theory
C. Adverse selection
D. Vision statement

Difficulty: Easy
Learning Objective: 5

46. (p. 34) The strategic decision makers in the firm are responsible for:
A. The firm's mission
B. Rewards
C. Plant efficiency
D. Daily operations

Difficulty: Medium
Learning Objective: 5

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Chapter 02 - Company Mission

47. (p. 34) Which group of strategic managers is responsible for overseeing the creation and
accomplishment of the company mission?
A. Front-line supervisors
B. Middle-managers
C. Board of directors
D. Employees

Difficulty: Medium
Learning Objective: 6

48. (p. 34) The strategic managers at the highest level of the organization:
A. Review employee complaints
B. Declare the firm's sense of values
C. Are appointed
D. Prepare budgets

Difficulty: Medium
Learning Objective: 6

49. (p. 34) In overseeing the management of a firm, the board of directors operates as
representatives of the
A. Governmental agencies
B. Firms stockholders
C. Firms employees
D. Top management

Difficulty: Medium
Learning Objective: 6

50. (p. 34) Which of these is NOT a responsibility of the board of directors?
A. To establish and update the company mission
B. To mandate company compliance with legal and ethical dictates
C. To determine the amount and timing of the dividends paid to stockholders
D. To work under the guidance of the CEO

Difficulty: Hard
Learning Objective: 6

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51. (p. 34) The board of director's greatest impact on the behavior of a firm results from its
A. Industry experience
B. Dependence on the CEO
C. Determination of company mission
D. Mandate of company compliance with legal and ethical dictates

Difficulty: Medium
Learning Objective: 6

52. (p. 35) A set of ideas on organizational control based on the belief that the separation of the
ownership from management creates the potential for the wishes of owners to be ignored
refers to the
A. Agency theory
B. Adverse selection principle
C. Moral hazard problem
D. Self concept

Difficulty: Easy
Learning Objective: 7

53. (p. 35) In general, ____ seek stock value maximization.

A. Employees
B. Hired-hand managers
C. Owners
D. Suppliers and distributors

Difficulty: Easy
Learning Objective: 7

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Chapter 02 - Company Mission

54. (p. 35) The cost of agency problems and the cost of actions taken to minimize them are
called
A. Moral hazard problems
B. Adverse selection
C. Company creed
D. Agency costs

Difficulty: Easy
Learning Objective: 7

55. (p. 35) When owners have limited access to company information making executives free to
pursue their own interests refers to
A. Moral hazard problems
B. Adverse selection
C. Self-concept
D. Concern for quality

Difficulty: Medium
Learning Objective: 7

56. (p. 35) An agency problem caused by the limited ability of stockholders to precisely
determine the competencies and priorities of executives at the time they are hired refers to
A. Self-concept
B. Adverse selection
C. Moral hazard problem
D. Concern for quality

Difficulty: Medium
Learning Objective: 7

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57. (p. 36) Which of these represent the most popular solution to moral dilemma and adverse
selection problems?
A. To more closely align the owners and agents interests through the use of executive bonus
plans
B. To allow the managers to act more as hired-hands only
C. To remove vision components from mission
D. To ensure board of directors report and work for the CEO

Difficulty: Hard
Learning Objective: 7

58. (p. 36-37.) Which of the following is NOT a problem resulting from agency?
A. Executive attempt to diversify their corporate risk
B. Executives avoid risks
C. Executives pursue growth in company earnings rather than size
D. Executives act to protect their status

Difficulty: Hard
Learning Objective: 7

59. (p. 37) Which of these represent a solution to the agency problem?
A. Backloaded compensation for executives
B. Separate the interests of the owners and agents
C. Minimize executive risk-taking
D. Focus performance measures on personal goals of executives

Difficulty: Hard
Learning Objective: 7

60. (p. 37) Backloaded compensation refers to

A. Board of directors getting back stock as compensation
B. Executives receiving handsome premium for superior future performance
C. Suppliers getting bonuses for organization's performance
D. Managers getting bonuses for past performances

Difficulty: Medium
Learning Objective: 7

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Essay Questions
61. Define mission statement. Describe the importance of developing an explicit mission
statement.
Please refer to the discussion on "What is a Company Mission" on pages 21-22.

Learning Objective: 1

62. Briefly describe the process of defining the company mission for a specific business.
Please refer to the discussion on "Formulating a Mission" on page 22.

Learning Objective: 1

63. When a mission statement is redefined or revised, what components should be present?
Explain.
Please refer to the discussion on "Formulating a Mission" on page 22.

Learning Objective: 1

64. Identify and briefly describe the three indispensable components of the mission
statement.
Please refer to the discussion on "Basic Product or Service; Primary Market; Principle
Technology" on pages 22-24.

Learning Objective: 2

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Chapter 02 - Company Mission

65. What are the three economic goals that guide the strategic direction of business
organizations? Explain each of them briefly.
Please refer to the discussion on "Company Goals: Survival; Growth: Profitability" on pages
24-25.

Learning Objective: 3

66. Differentiate between company philosophy and public image. Why should organizations
care to have either or both of these in its mission?
Please refer to the discussion on "Company Philosophy" and "Public Image" on pages 25-28.

Learning Objective: 4

67. Identify and briefly explain the newest trends in mission components.
Please refer to the discussion on "Newest Trends in Mission Components" on pages 30-32.

Learning Objective: 5

68. Who are the board of directors? What are their major responsibilities?
Please refer to the discussion on "Board of Directors" on page 34.

Learning Objective: 6

69. Define agency theory. Explain how agency problems occur.

Please refer to the discussion on "Agency Theory" on pages 35-36.

Learning Objective: 7

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70. Briefly describe the problems that can result from agency and what steps can be taken to
resolve them.
Please refer to the discussion on "Problems that can Result from Agency" and "Solutions to
the Agency Problem" on pages 36-37.

Learning Objective: 7

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