UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS

International General Certificate of Secondary Education

MARK SCHEME for the October/November 2006 question paper

0418 INFORMATION TECHNOLOGY

0418/02 Paper 2, maximum raw mark 70

This mark scheme is published as an aid to teachers and students, to indicate the requirements of the
examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the
details of the discussions that took place at an Examiners’ meeting before marking began.

All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’
scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated.

Mark schemes must be read in conjunction with the question papers and the report on the examination.

The grade thresholds for various grades are published in the report on the examination for most IGCSE, GCE
Advanced Level and Advanced Subsidiary Level syllabuses.

• CIE will not enter into discussions or correspondence in connection with these mark schemes.

CIE is publishing the mark schemes for the October/November 2006 question papers for most IGCSE, GCE
Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses.
 IGCSE - OCT/NOV 2006 0418/02

Printout of the second e-mail prepared and ready to send to autoresponder-

Check send to address: [email protected] 1 mark

Check subject line ICTCOREX 1 mark
Check for attachment present SCB6MOB.TXT 1 mark

From ARF
Information found using Search Engine and
File saved 1 mark

Page 2 of 9
 Header Name top centre 1 mark
Candidate x Consistent placement on pages 1 mark
All margins 2 cm 1 mark Do not penalise if not aligned exactly centred
Allow for paper feed inconsistencies with printers – (the line Phoney Phones research notes
length must be between 25.5 and 26 cm)
A4 page size 1 mark
Landscape page orientation 1 mark
Our research into the different consumer profiles has given us some very interesting results. The
younger elements of the potential customer base have clearly identified four areas that they consider
make the difference between a good phone and the others. These are:
Heading Centre aligned 1 mark
• games 100% correct 1 mark
Bullet points Present 1 mark 14 point 1 mark
• music Indented at least 2 cm 1 mark Underlined 1 mark
Accept if start of text indented by 2cm from margin Different font to body text 1 mark
• sports
• camera

In order to identify the key factors which could form the basis of our campaign, we must review these
areas. In terms of games, there appear to be two distinct types of player. There is the game addict
who will sit for hours magically attracted to the mobile to the exclusion of everything else. The
other type of games player is the casual user who wants to kill some time, perhaps on the journey
home. The mobile phone now allows users to download and play a range of fantastic games anywhere, at
any time. The music element allows the user to download the latest ring tones to their phone, from a
IGCSE - OCT/NOV 2006 0418/02

variety of sources like websites, MTV or Musiwave. Other downloads in this category are voicemail
greetings and messages from pop stars, bands and other celebrities. Depending on the service
provider, most mobile phones will provide results, news and gossip from top sporting fixtures around
the world. The camera now seems to be firmly embedded into the latest mobile phones, allowing
pictures to be taken and sent instantly to friends or family from anywhere in the world. These can
Footer Automated page numbers – left 1 mark
be sent to other picture Date bottom right
messaging 1 mark
mobiles or to computers. The technology is also available to
Consistent placement on pages 1 mark
Do not penalise if not aligned exactly to the margin
© UCLES 2006 Page 3 of 9

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 Candidate x
download hundreds of images and animations from a variety of picture galleries, ranging in content
from celebrity sightings to funny cartoons.

Research of the mobile phones currently on the market offers us additional information that can be
used in the planning of the advertising campaign. The team needs to be fully aware of the latest
updates in the technology and the terminology in use. Picture messaging refers to the ability to
send, receive and forward messages, including images, text and sound. The image quality of colour
screens varies according to the number of colours built into the screen. The current fascination
with ring tones is to have polymorphic ring tones. This means that the phone can play more than a
single note at a time. Java is the programming language that enables many of today's mobiles to play
the games. GRPS gives the user the always on internet connection which means fast WAP access. This
allows the user to access many internet based services. Most of the currently favoured mobiles have
speed dial, which means that numbers can be dialled at a single touch. Bluetooth technology allows
the mobile user to share data with a computer or to talk hands free without using any connecting
wires.

Page break inserted here 1 mark

IGCSE - OCT/NOV 2006 0418/02

© UCLES 2006 Page 4 of 9

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 Candidate x
Cost is a critical factor for many customers. The table below shows some sample costs from two of
the network providers:

The differences in these costs make it difficult to select a network service provider. If our client
advertised some method of simplifying these charges, perhaps in conjunction with a provider, they
would be likely to increase their business instantly.

Another method of promoting specific phones might be to identify up to three manufacturers like these
and promote their products:

All of these manufacturers have expressed a keen interest to try and create a joint advertising
campaign with our client. We will need to do further investigation into a closer working
relationship with each of these organisations and then meet with our client to try and negotiate a
joint campaign. It is likely that in the end we Body
will Fully justified
text select mark
only one of the 1 three, and all staff
12 point 1 mark
1.5 line spacing 1 mark
must be careful in their dealings with these companies to promise nothing,
Applied to all paragraphs
as they
1 mark
will still be
providing goods and services to our clients long after this advertising campaign has been completed.
IGCSE - OCT/NOV 2006 0418/02

There are several accessories that have been found as potential lead items for the campaign. Nokia
have recently introduced a new wireless headset using bluetooth technology. This gives the user
hands-free control of their mobile without cables and wires. The earpiece fits inconspicuously in
either ear and could make an ideal Christmas promotion. Nokia have also developed a streamlined
music stand which may also attract attention from younger consumers. It allows the phone to charge
© UCLES 2006 Page 5 of 9

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 Candidate x
whilst making calls, and can take external devices like a compact disk player or an MP3 player.
Those phone users who have already bought a colour phone before the boom in photo messaging may be
pleased to see a lightweight digital camera headset that will plug into 5 different models of Nokia
phone. The advent of video capture and playback is also worthy of further consideration.
IGCSE - OCT/NOV 2006 0418/02

© UCLES 2006 Page 6 of 9

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 IGCSE - OCT/NOV 2006 0418/02

Page orientation portrait 1 mark

All fields fully visible 1 mark Heading as shown at the top
Does not have to be in the header and any alignment is acceptable

Nokia phones in stock

Heading must be 100% correct 1 mark

ID Make Model WeightLengthWidthHeightTalk timeStandby time Display

51 Nokia 8310 84 97 43 17 135 350 Mono
15 Nokia 6310 111 129 47 19 180 480 Mono
27 Nokia 6310i 111 129 47 21 240 408 Mono
5 Nokia 7650 154 114 56 26 240 150 Colour
18 Nokia 3410 114 115 49 23 250 260 Mono
23 Nokia 3310 133 113 48 22 260 270 Mono
52 Nokia 6210 114 130 47 17 270 260 Mono
12 Nokia 3330 133 113 48 22 270 260 Mono
37 Nokia 6250 174 142 58 27 350 330 Mono
50 Nokia 9210 244 158 56 27 600 230 Mono

Check data entry of 3 records for Nokia

Sorted in ascending order on Must be 100% accurate
Search ‘Talk time’ 2 marks Data entered as specified 3 marks
Make = ‘Nokia’ 2 marks 1 mark per record

Candidate x
Name bottom right of report
Heading as shown at the top Does not have to be at bottom of the page
Does not have to be in the header, any alignment is acceptable Position of name 1 mark
Heading must be 100% correct 1 mark

Search for Height <22 AND Display = Colour

Check these 3 records
Search 2 marks

Only these 4 fields selected

Thin colour phones

Can be any order or layout
4 fields fully visible 1 mark

Make Model Weight Height

Sagem myX-5 92 20
Philips Fisio 820 85 21
Ericsson T68 84 20

Average 87

Sorted in descending order on ‘Make’

Sort 2 marks

Calculated Field
Average weight calculated. Does not require a label
Calculated control correct. 2 marks
Position of calculated control below weight column 1 mark

Candidate x
Name bottom left of report
Does not have to be at bottom of the page
Position of name 1 mark

Page 7 of 9
 IGCSE - OCT/NOV 2006 0418/02
Header Name moved to left 1 mark
Candidate x Do not penalise if not aligned exactly to the margin

Phoney Phones research notes

Page orientation portrait
Our research into the different 1 mark
All margins 3 cm 1 mark
consumer
Allow for paper profiles
feed inconsistencies with has
printersgiven
– the lineus
length mustsome
be 14.75very interesting
and 15.25 cm results.
The younger elements of the
potential customer base have
clearly identified four areas
that they consider make the
difference between a good phone
and the others. These are:
• games
• music
• sports
• camera

In order to identify the key

factors which could form the
basis of our campaign, we must
review these areas. In terms of
games, there appear to be two
distinct types of player. There
is the game addict who will sit
for hours magically attracted to the mobile to the exclusion of
everything else. The other type of games player is the casual user
who wants to kill some time, perhaps on the journey home. The mobile
phone now allows users to download and play a range of fantastic games
anywhere, at any time. The music element allows the user to download
the latest ring tones to their phone, from a any
Image of variety
phone(s) of sources like 1 mark
inserted
websites, MTV or Musiwave. Other downloads in this
It may contain category
a phone are
or any constituent part
Placed
voicemail greetings and messages from pop top right bands
stars, corner ofand
page other 1 mark
celebrities. Depending on the service Scaling
provider, most mobile phones 1 mark
Graphic area no more than 40% of printed page
will provide results, news and gossip from top sporting fixtures
and no less than 15% of page
around the world. The camera now seemsOrientation
to be firmly embedded into the
of graphic not important
latest mobile phones, allowing picturesAlignment
to be must
taken and
be +/- 5 mm sent
from instantly
margin and top of
to friends or family from anywhere in the
text world. These can be sent to
other picture messaging mobiles or to computers. The all
Text must wrap around technology
the image is 1 mark
also available to download hundreds of images and animations from a
variety of picture galleries, ranging in content from celebrity
sightings to funny cartoons.

Research of the mobile phones currently on the market offers us

additional information that can be used in the planning of the
advertising campaign. The team needs to be fully aware of the latest
updates in the technology and the terminology in use. Picture
Body textrefers to the ability to send, receive and forward messages,
messaging
Text left aligned
including images, text 1and mark
sound. The image quality of colour screens
10 point 1 mark
varies according
Single line spacing to the number of colours built into the screen. The
1 mark
current fascination
Applied to all paragraphswith ring tones is to have polymorphic ring tones.
1 mark
This means that the phone can play more than a single note at a time.
Java is the programming language that enables many of today's mobiles
to play the games. GRPS gives the user the always on internet
connection which means fast WAP access. This allows the user to
access many internet based services. Most of the currently favoured
mobiles have speed dial, which means that numbers can be dialled at a
single touch. Bluetooth technology allows the mobile user to share

Page 8 of 9

Page N of N <today’s date>

 IGCSE - OCT/NOV 2006 0418/02
Candidate x
Page break removed 1 mark

Table inserted in correct place 1 mark

data with a computer or to talk hands free without using
100% accuracy anyentry
in data 1 mark
connecting wires. Any alignment acceptable
5 rows and 3 columns 1 mark
Cost is a critical factor for many customers. The table below shows
some sample costs from two of the network providers:

Charges Provider A Provider B

Text 12p per message 5p per message
Mobile to mobile 20p 40p
Answerphone 10p 15p
WAP 10p 6p

The differences in these costs make it difficult to select a network

service provider. If our client advertised Database
some method of here
extract placed simplifying
these charges, perhaps in conjunction with aFormat
provider, they would be
of the extract is not important
likely to increase their business instantly.Placing of extract in relation to text within
margins 5 mm tolerance 1 mark
Another method of promoting specific phones might be to identify up to
three manufacturers like these and promote their products:

Make Model Talk time Standby time

Alcatel One Touch 501 270 220
Only these 4 fields selected 1 mark
Philips Fisio 311 270 320 All data and labels visible 1 mark
Can be arranged in any order or layout
Philips Fisio 820 330 400
Sendo D800 180 300
Sendo P200 390 360
Sendo S230 210 360

All of these manufacturers have expressed a keenSearching

interest for to try and
Alcatel, Philips or Sendo
create a joint advertising campaign with our client. We will
Sorted ascending need to
on Make 2 marks
do further investigation into a closer working relationship
Search with each 2 marks
of these organisations and then meet with our client to try and
negotiate a joint campaign. It is likely that in the end we will
select only one of the three, and all staff must be careful in their
dealings with these companies to promise nothing, as they will still
be providing goods and services to our clients long after this
advertising campaign has been completed.

There are several accessories that have been found as potential lead
items for the campaign. Nokia have recently introduced a new wireless
headset using bluetooth technology. This gives the user hands-free
control of their mobile without cables and wires. The earpiece fits
inconspicuously in either ear and could make an ideal Christmas
promotion. Nokia have also developed a streamlined music stand which
may also attract attention from younger consumers. It allows the
phone to charge whilst making calls, and can take external devices
like a compact disk player or an MP3 player. Those phone users who
have already bought a colour phone before the boom in photo messaging
may be pleased to see a lightweight digital camera headset that will
plug into 5 different models of Nokia phone. The advent of video
capture and playback is also worthy of further consideration.
No widows or orphans 1 mark
No split lists or tables 1 mark
Document complete and spell checked with paragraphing intact 1 mark

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