Data Sheet

Informatica PowerCenter
Data Virtualization Edition
Benefits
Rapidly deliver new critical
data and reports across
applications and warehouses
Access, merge, profile,
transform, cleanse data in a
Web-based Analyst tool
Collaborate with developers
through a common repository
and shared metadata
Insulate consuming
applications from change
with a flexible, logical
data model
Deploy the same work
seamlessly as virtual views or
physical data integration

Deliver a Current, Complete, Trusted View of the

Business within Days
Your organization has an unreliable view of the business. Even as new data and reports
are needed within days, it often takes weeks to explain requirements and months to change
a data warehouse or deliver on new integrations. It might then take several releases to get
the right data or reports, further delaying project delivery. Whats more is when integration
becomes so complex and inflexible that new projects break existing work without you
knowing it. The result is an incomplete, old, and inaccurate view of the business that causes
productivity to decline and costs to increase.

The Data Integration Foundation for Agility and Productivity

Informatica PowerCenter Data Virtualization Edition enables business and IT to deliver
a current, complete, and trusted view of the businesswithin days rather than months. It
serves as a high-performance, secure, agile data integration foundation for all integration
projects. It includes all the capabilities of PowerCenter Standard Edition and adds features
that increase productivity and agility. By leveraging this technology, companies have been
able to reuse skills and deliver new projects up to five times faster and at a third of the cost.
PowerCenter Data Virtualization Edition enables your organization to:
Leverage a single environment for data integration and data federation
Instantly reuse virtual views for any application or project without rework
Ensure self-service and business-IT collaboration with role-based tools

Fast and Direct Access to Trusted Data for Data Integration Projects
PowerCenter Data Virtualization Edition supports a full range of data integration projects
and use cases to support the various initiatives within the enterprise:
Business intelligence quickly augment the data warehouse with new data that the

business needs and trusts for operational BI

Data warehouse prototyping jumpstart data warehousing projects with shorter

development cycles and incremental delivery

MDM hub extension rapidly extend the master data in a MDM hub with transactional

data to provide a complete view of all data

Data migration seamlessly support data migration projects by insulating reporting users

from changes in the underlying data sources

Data services for SOA and integration deliver a reusable data abstraction layer for

data access and management, and minimize point-to-point integrations

Key Features
Role-Based Tools that Enable Self-Service and
Accelerate Business-IT Collaboration
PowerCenter Data Virtualization Edition provides
role-based tools that share common metadata.
Analysts directly access data across systems and
collaborate with IT to create business rules that
leverage the any-stage data profiling, advanced
transformations, and real-time data quality
capabilities of the Informatica Platform.
A Web-based self-service analyst tool for analysts

to define rules, profile data, and directly access the

data they need, without IT intervention
A powerful Eclipse-based development

environment for IT to graphically discover, access,

merge profile, transform, optimize, and deploy
reusable data services

A Web-based, global administration console

designed for distributed environments that

centralizes all administrative, security, operational,
and service-monitoring tasks
Reusable mapping templates for designing

business/transformation logic in a modeling tool,

such as Visio, and automatically generating data
integration mappings
A comprehensive library of rich ETL-like

transformation objects for creating and extending

context-independent, reusable integration objects
An extensive expression library for expanding the

existing set of predefined expressions and creating

user-defined functions
A robust visual debugger that accelerates iterative

development and minimizes error-recovery logic

for design and run-time environments

PowerCenter Data Virtualization Edition enables the bottom-up or top-down creation of Logical Data Objects.

Integrated, Any-Stage Data Profiling of

Federated Data
Using PowerCenter Data Virtualization Edition,
analysts, architects, and developers can quickly
profile federated data and integration logic at
any stage, and document with valuable metadata.
Profiling results from data sources and integration
logic are shared with business users to ensure their
requirements are being met early and throughout
the process.

Integrated, On-the-Fly Data Quality on

Federated Data
PowerCenter Data Virtualization Edition can leverage
pre-built native data quality rules (e.g., cleansing,
enrichment, matching, and standardization) that can
be reused across projects without rework. You can
execute data quality rules as a service on the fly and
in real time to federated data, without pre-processing,
staging,or physically consolidating the data.

Reusable Logical Data Objects

PowerCenter Data Virtualization Edition uses an
open, top-down and bottom-up model-based and
metadata-driven approach to build reusable logical
data objects (LDO) based on business entities (e.g.,
CUSTOMER, PRODUCT, and ORDER). You can
quickly deliver a standards-based data abstraction
layer to insulate consuming applications from
changes in underlying data sources.

Single Environment for Data Integration and

Data Federation
PowerCenter Data Virtualization Edition provides a
single, optimized, high-performance environment
for both data integration and data federation. To
ensure high-performance, you can leverage a
query-plan interface as well as numerous
optimization and caching capabilities typically used
in data federation. The edition also enables you to
develop and reuse the same data integration logic for
data federation, ETL, or Web servicesinstantly and
without any rework.

PowerCenter Data Virtualization Edition enables any stage data profiling of both the data sources as well as
integration logic.

Key Features
Integrated Data Federation

Universal Data Access

PowerCenter Data Virtualization Edition sources and

combines data from multiple heterogeneous data
sources into a single virtualized view in real-time,
so that it appears as one data source to consuming
applications. Organizations can create a virtual view
of data with a high-performance data federation
engine, which supports advanced transformations,
including data quality in real time along with
sophisticated caching techniques, optimizations,
and security typically needed in data federation. The
Business gets direct real-time access to new, timesensitive, trusted and operational information.

PowerCenter Data Virtualization Edition enables a

single approach to accessing data in a wide variety
of systems and formats. When complemented by
Informatica PowerExchange, PowerCenter Data
Virtualization Edition provides access to:

Built-In Web Services Support

PowerCenter Data Virtualization Edition leverages
Web services protocols, including XML, WSDL,
and SOAP, REST to access data, metadata, and
data integration workflows within an SOA. This
edition provides a Web services hub for centralized
monitoring and reporting along with built-in support
for WS-Security, a built-in WSDL editor, and a
Web services testing tool. Dynamically Scalable
Data Services

Dynamically Scalable Data Services

PowerCenter Data Virtualization Edition allows
existing data transformation logic to be exposed and
reused as data services. It automatically scales Web
services to support a large number of concurrent
workloads, typical of a shared services Integration
Competency Center (ICC) environment.

Structured, unstructured, and semi-structured data;

relational data
Mainframe data, file data, standards-based data
Data in packaged applications and Cloud
NoSQL big data stores such as Hadoop HDFS
Social data such as Facebook, LinkedIn, and Twitter
Message queue data

Data Integration Services

With PowerCenter Data Virtualization Edition, your
IT organization can access, transform, and deliver
data across the enterprise without generating code or
having to hand-code data integration procedures. The
edition scales to support large volumes of data over
multiple concurrent sessions.

Global Metadata Services

PowerCenter Data Virtualization Edition defines,
modifies, and enables reuse of data integration
procedures by storing and managing data models,
transformations, workflows, and other artifacts.
It integrates data by combining metadata-driven
data integration logic with a high-performance
transformation engine.

Informatica [offers] the next-generation of data virtualization technology that overcomes all the limitations of
traditional data federation and delivers many unique capabilities. It saves time as I can reuse integration logic
for all my applications without rework. No other product can do this today.
Robert B. Myers, Manager BI Architecture and EDW Solution Architect, HealthNow NY

Integration Workflows

Reference Table Manager

PowerCenter Data Virtualization Edition manages

and tracks the complex flow of data across
transactional systems, databases, and other data
sources through visual tools. Using its built-in, timeor event-based scheduler for automated, lights-out
operation, your IT team can schedule and
execute data integration that doesnt intrude
on business operations

Through its Reference Table Manager, PowerCenter

Data Virtualization Edition simplifies and streamlines
the creation and management of all types of
reference data, including default values, valid
values, and cross-reference mapping data values.
Business analysts and other subject matter experts
use it to create, edit, and maintain reference data
tables. IT organizations then use these reference
tables to migrate data and to manage lookup tables.
Reference Table Manager includes:

Centralized Data Security and Governance

PowerCenter Data Virtualization Edition supports
the creation of policies and rules for data security,
privacy, quality, and data freshness. IT users can
centrally enforce and manage policies and rules
across federated data for all data services in a
single, unified environment.

Manual edit capabilities to edit reference

data prior to data migration

Audit trails to document changes to

reference tables
Import/export capabilities that handle

reference tables as .csv

PowerCenter Data Virtualization Edition offers numerous performance optimizations typical to data federation
and includes a query plan interface.

Key Features
Mapping Architect for Visio

Mapping Architect for Visio also includes:

The Microsoft Visio-based data-flow design tool within

PowerCenter Data Virtualization Edition simplifies
and streamlines the creation and management
of data integration mappings. It lets your IT
organization automatically create these mappings
with PowerCenter tools, templates, and resources.
Reverse-engineering capabilities convert PowerCenter
mappings into Visio templates to document mapping
processes or to kick-start reuse.

Reusable best-practice mapping templates based

Informatica offers a promising service-oriented data

integration approach to significantly reduce the complexity
of our underlying systems and also increase time-to-delivery
of a trusted single-view of all our operational data, to meet
our business goals.

on Informatica Velocity
Access to open community of mapping template

contributors in the Informatica Communities

Predefined wizards and templates to easily create

common data integration mapping patterns, such

as slowly changing dimensions
Custom mapping templates to simplify and

streamline mapping generation

LDAP Integration
PowerCenter Data Virtualization Edition supports
secure authentication of users and groups through an
enterprise directory system. It provides a choice for
authentication between PowerCenter or LDAP.

Jenny Mangasarian, Project Manager, Dean Health Plan

PowerCenter Data Virtualization Edition supports the creation of SQL-based data services.

Enterprise-Grade Security

Extended Variables and Parameterization

With PowerCenter Data Virtualization Edition,

you get granular privileges and flexible permissions
management to ensure security, particularly across
large, globally distributed teams. With enterprisegrade security, your IT organization can limit
user access to only the minimally necessary
functionality and data, reducing the risk of
potential security breaches.

PowerCenter Data Virtualization Edition improves

reusability and developer productivity by providing
flexible access to design and run-time metadata
within the data mapping, session, and
workflow logic.

Operating System Profiles

PowerCenter Data Virtualization Edition ensures
secure access to file system resources through
PowerCenter workflows executed by different
departments and users. The software tracks and
monitors usage by specific groups within a shared
environment, such as an Integration Competency
Center, to facilitate departmental charge backs.

Informatica [software] delivers timely access to an accurate

and consistent 360 degree view of all our customer data
It provides the ideal service-oriented data integration
platform to fit our enterprise architecture strategy by
delivering data as a service.
Jeffrey Gheen, Senior Manager, Business Analytics, BMC Software

PowerCenter Data Virtualization Edition enables the creation of Web services-based data services.

Key Benefits
Faster Access to New Critical Data and Reports for BI
PowerCenter Data Virtualization Edition enables analysts to access new critical data and
reports without IT involvement. Architects and developers can quickly reuse common
logical data objects, without requiring rework across BI projects. The edition allows IT
to deliver a single, trusted view by rapidly discovering and analyzing all data and then
quickly creating a virtual view without physical data movement. Business and IT users
can use an information catalog to avoid endless searches for data, transformations, and
integration logic.

Lower Development and Maintenance Costs

The edition encourages the reuse of existing Informatica skills and data integration logic for
all data access, across all BI projects. IT can standardize on a single platform for both data
integration and data federation with integrated data profiling. The edition also enables IT
to cut development and maintenance costs in half by providing rich ETL-like complex data
transformations and data cleansing. Organizations overall can reduce the cost of change by
insulating consuming applications from underlying data changes.

About Informatica
Informatica Corporation
(NASDAQ: INFA) is the worlds
number one independent provider
of data integration software.
Organizations around the world
rely on Informatica for maximizing
return on data to drive their top
business imperatives. Worldwide,
over 4,630 enterprises depend on
Informatica to fully leverage their
information assets residing onpremise, in the Cloud and across
social networks.

Seamless Reuse of Data Services Across BI and Other Projects

With PowerCenter Data Virtualization Edition, your organization can seamlessly and
instantly reuse data services across BI, MDM, and SOA projects. You can augment the data
warehouse with new data for operational BI and composite applications, and can deliver
value by enabling reporting against consolidated data across multiple data warehouses. In
an MDM project, the edition enables you to rapidly extend the MDM hub with transactional
data to provide a current, single view of all data. You can also seamlessly support data
migration projects by insulating reporting users from changes in the underlying data sources.

Increased Productivity and Rapid Prototyping

The edition involves business users in data integration earlier, which accelerates project
rollout, provides early validation, and minimizes rework. Your organization can reuse data
integration and data quality logic seamlessly and instantly for all applications and BI projects
to eliminate redundant work. Architects and developers can use a zero-code model-driven
environment to develop and deliver data services for a variety of users. The edition also
provides developers with a rich set of pre-built rich ETL-like complex data transformations to
enhance their productivity, and allows organizations to rapidly prototype reports and
data warehouses.

Better Governance and Reduced Risk with Early Business Buy-In

With PowerCenter Data Virtualization Edition, your organization can ensure that the data
and reports will meet SLAs and compliance requirements by easily setting and consistently
enforcing policies. It also ensures compliance by validating actual data consumption with
data lineage, and with its integrated data quality capabilities, prevents dirty data from
contaminating downstream applications and systems.

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