Brief Comparison (US, UK, Singapore)
Brief Comparison (US, UK, Singapore)
Brief Comparison (US, UK, Singapore)
Kingdom, Singapore)
Is the digital distribution of television content via the public Internet (which
also carries other types of data), as opposed to dedicated terrestrial
television, cable television, and satellite television systems which only carry
video. It is also sometimes called web television, though this phrase is also
used to describe the genre of TV shows broadcast only online.
4. IPTV (Internet Protocol Television)
Instead of receiving TV programs as broadcast signals that enter their home
from a rooftop antenna, satellite dish, or fiber-optic cable, we get them
streamed through their Internet connection via Internet Protocol (IP).
Media: Internet
Example: BBC iPlayer.
There are three types of IPTV
a. Video on Demand (VOD)
With a service such as Netflix (an online movie website), we select a TV
program or movie we want to watch from a wide range, pay our money, and
watch it there and then.
b. Time-Shifted IPTV
A different kind of IPTV is being offered by some of the world's more
enterprising TV broadcasters. In the UK, the BBC (British Broadcasting
Corporation) makes its last week's programs available online using a webbased streaming video player called the BBC iPlayer. This kind of service is
sometimes called time-shifted IPTV, because we can watch ordinary,
scheduled broadcasts at a time that's convenient for us.
c. Live IPTV
The third kind of IPTV involves broadcasting live TV programs across the
Internet as they are being watched.
All three forms of IPTV can work either using our computer and an ordinary
web browser or (for much better quality) a set-top box and an ordinary
digital TV. All three can be delivered either over the public Internet or
through a managed, private network that works in essentially the same way
(for example, from our telephone and Internet service provider to our home
entirely through the provider's network).
Country
Conventional TV Service
United
Kingdom
Singapore
1. United States
a. Brief Information
In the United States, television is available via broadcast (also known as
"over-the-air") the earliest method of receiving television programming,
which merely requires an antenna and an equipped internal or external tuner
capable of picking up channels that transmit on the two principal broadcast
bands in order to receive the signal.
There are four conventional types of multichannel subscription television:
cable, unencrypted satellite ("free-to-air"), direct-broadcast satellite
television and IPTV (internet protocol television). There are also competing
video services on the World Wide Web, which have become an increasingly
popular mode of television viewing since the late 2000s, particularly with
younger audiences as an alternative or a supplement to the aforementioned
traditional forms of viewing television content.
b. Broadcast, Cable, Satellite Television
As in other countries, television stations require a license to broadcast legally
(which any prospective broadcaster can apply for through the FCC) and must
comply with certain requirements (such as those involving programming of
public affairs and educational interest, and regulations prohibiting the airing
of indecent content) in order to retain it; the FCC's Board of Commissioners
maintains oversight of the renewal of existing station licenses approaching
their expiration, with individuals or groups who wish to oppose the granting
of a renewal to a licensee based on any disagreement over rule compliance
or any other issues inclined to contest it for consideration of revocation.
Over-the-air and subscription television networks, however, are not required
to file for a license to operate. It can issue fines if, for example, the
broadcaster employs certain profane words.
Cable television is largely, but not entirely, unregulated. Cable providers
must include local over-the-air stations in their offerings on each system
(stations can opt to gain carriage by seeking a must-carry option) and give
them low channel numbers, unless the stations decide to demand
compensation of any sort (through retransmission consent). The systems
cannot carry broadcast network affiliates from other parts of the country (this
regulation has largely been openly ignored in recent years during carriage
disputes), however cable systems can carry stations from nearby markets if
there are no local stations affiliated with one of the major networks (though
this is becoming far less common with the shift, particularly since 2006,
towards over-the-air stations carrying one network affiliation on their main
In its latest report to Congress on the state of the U.S. multichannel video
program distribution (MVPD) sector, the FCC examined the impact of online
video distributors (OVDs) for the first time. The agency declined, however, to
draw conclusions about the extent to which competition exists in the MVPD
marketplace. Issued last Friday, the report is the FCCs fourteenth on the
subject of MVPD industry structure and performance and covers
developments in the video service marketplace between 2006 and 2010.
Simultaneously with the release of Fridays report, the FCC also issued a
notice of inquiry requesting industry input on the fifteenth report, which
would be released next year and would cover the 2011-2012 timeframe. With
respect to OVDs, the FCC said that Netflix, Hulu and other OVD services
have emerged as significant providers of video content and that the list of
OVD providers includes programmers, content owners/producers, and
affiliates of online services, manufacturers, retailers and other businesses.
The report cautions, however, that OVDs face several key obstacles in
achieving competitive inroads against traditional cable and satellite MVPDs,
such as the high cost of acquiring access to content and ISP data caps. A
spokesman for Public Knowledge, meanwhile, said the report should serve as
a useful resource for the Commission as it considers important issues
like whether online systems can operate as MVPDs and whether ISPs
are using data caps to discriminate against online video.
As of December 2009, the FCC began looking into using set-top boxes to turn
television sets into broadband video players. The National Cable &
Telecommunications Association, American Cable Association, Time Warner
Cable, Comcast and Cablevision said that online video distributors (OVDs)
were not MVPDs unless they had their own distribution facilities, and the
decision to change this status could not be done by the Media Bureau.
Instead, such a change would have to be made by the full commission or by
Congress. Specifically, Comcast said:
"Congress did not and could not conceive of OVD services ... as MVPD
services."
Affiliates of ABC, CBS and NBC asked to include OVDs in the MVPD definition.
By not being included as MVPDs, OVDs would not be subject to
retransmission rules. The Media Bureau pointed out in its request for
comment that if companies such as Netflix, Hulu, Vudu and Vimeo were
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iv.
Specification of the Broadcast Code, which took effect on 25 July 2005, with
the latest version being published October 2008. The Code itself is published
on Ofcom's website, and provides a mandatory set of rules which broadcast
programmes must comply with. The 10 main sections cover protection of
under-eighteens, harm and offence, crime, religion, impartiality and
accuracy, elections, fairness, privacy, sponsorship and commercial
references. As stipulated in the Communications Act 2003, Ofcom enforces
adherence to the Code. Failure for a broadcaster to comply with the Code
results in warnings, fines, and potentially revokation of a broadcasting
license.
The Committee for Advertising Practice (CAP, or BCAP) is the body
contracted by Ofcom to create and maintain the codes of practice governing
television advertising. The Codes cover advertising standards (the TV Code),
guidance notes, scheduling rules, text services (the Teletext Code) and
interactive television guidance. The main sections of the TV Code concern
compliance, programmes and advertising, unnacceptable products, political
and controversial issues, misleading advertising, harm and offence, children,
medicines, treatments, health claims and nutrition, finance and investments,
and religion.
The Advertising Standards Authority (ASA) is an independent body
responsible for resolving complaints relating to the advertising industry
within the UK. It is not government funded, but funded by a levy on the
advertising industry. It ensures compliance with the Codes created by CAP.
The ASA covers all forms of advertising, not just television advertisements.
The ASA can refer problematic adverts to Ofcom, since the channels carrying
the adverts are ultimately responsible for the advertising content, and are
as
defined
in
section
362
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3. Singapore
a. Brief Information
Content Guidelines
Industry Practices
Airing time
As programmes rated PG13 are usually not suitable for children below 13,
these programmes should only be aired between 10pm and 6am. PG-rated
programmes may be aired before 10pm but should be scheduled in
appropriate timeslots.
ii.
Viewing advisory
Warning indicator
Airing time
All programmes rated M18 should only be broadcast between 10pm and
6am. On-air programme promotions for NC16 and M18 programmes should
be edited and scheduled appropriately. For instance, they should not be
shown on channels or programmes targeted at children or at a time when
children are expected to be tuned in.
ii.
Viewing advisory
to the classification e.g. Rated M18 for Violence. The graphic should be in a
readily legible typeface and should remain visible for at least five seconds.
iii.
Parental Lock
Pay-TV service providers which offer programmes rated NC16 and above are
required to offer a parental lock feature that allows subscibers to limit the
access of such programmes to their children.
c. Video on Demand (VOD)
VOD refers to services which allow consumers to select and view
programmes or video content on a TV, computer or other electronic device at
any time, on request. In 2012, MDA granted StarHub and mio TV the right to
offer Restricted 21 (R21) content on their VOD platforms. To ensure children
are not accidentally exposed to mature content, these programmes must be
locked by default and can only be accessed with a unique R21 pin by
subscribers interested in the service and all R21 content purchases will be
clearly shown in a subscribers monthly statement. Mio TV started offering
R21 content in October 2012 and StarHub followed suit in Jnuary 2013.
d. Television Receive Online System (TVRO)
TVRO refers to programmes received via satellite. Parties who require such a
service are required to apply for a TVRO System Licence. MDA issues this
licence only to organisations that need access to time-sensitive information
for business decisions. These businesses include financial institutions, foreign
embassies and tertiary institutions.
e. Censorship
MDA classifies more than 13,000 films and videos each year. With the
exception of certain categories of videos, all films and videos distributed and
exhibited in Singapore have to be submitted for classification and
certification under the Films Act.
Under the Films Act, the responsibility of classifying films and videos comes
under the Board of Film Censors (BFC). It comprises a chairman and a group
of classifiers responsible for assessing films, videos and games submitted to
the BFC.
The classification is carried out according to content guidelines drawn up in
consultation with the community and industry. These guidelines seek to
reflect the social norms and values of Singapores multi-racial society.
Over the years, Singapore has moved away from censorship to classification.
This means that the BFC classifies content into age-appropriate ratings.
Classification allows films to be suitably rated for different audiences so the
public can have greater access to a wider range of media choices without
compromising on the need to protect young children from undesirable
content.
The journey to classification began with just three ratings when it was first
introduced in 1991 but there are now six ratings for films and videos. To
complement these ratings, consumer advice is also provided where
necessary to give the public an indication of the content themes in a
particular show.
Classification allows films to be rated for different audiences here.
Films and videos share the same classification rating system except that for
videos sold in the market, ratings are up to M18 only.
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Step 2: The BFC assesses and classifies the content accordingly. For
controversial titles, the BFC will consult the Films Consultative Panel
(FCP) to gather more feedback and views prior to making a
classification decision.
Step 3: The distributor/video company is then informed of the
rating, consumer advice (if any) and reasons behind the rating of
the film/video.
Film distributors may either accept the BFC's rating or choose to edit the film
to meet the guidelines for a lower rating, without affecting the film's
storyline or theme.
Classification guidelines also apply to additional supplements or bonus
materials that may be found alongside the film in a Blu-ray, DVD or VCD.
Examples of supplements or bonus materials are short films, trailers, deleted
scenes or a behind-the-scenes segment into the making of a film.
There are instances where the supplements or bonus materials may contain
elements such as sex, nudity, drug use or violence, resulting in a higher
rating than the film.
For example, the film Kung Fu Panda was rated PG when it was shown in
cinemas. However, if the bonus materials in its DVD, which could include
trailers for other movies, contain content that exceeds PG, it will be given a
higher rating. Consumers can distinguish the difference between the rating
of the film that is released for screening and that of the bonus materials by
referring to the consumer advice on the packaging.
iv.
In the event that film distributors or video companies do not agree with the
rating issued by BFC, they may appeal to the Films Appeal Committee (FAC),
a panel of 15 members of the public, who represent a cross-section of
society.
A representative from the film or video company has the option of making an
in-person appeal to the FAC. The BFC will also explain to the FAC how it
arrived at its rating. The FAC, whose decision is final, then views the film and
makes the decision to either uphold or overrule the BFC's decision.