Scribd Logo
Upload

Welcome to Scribd!

  • 118 views

    Table Columns

    Uploaded by

    Sumeet Kumar
    This document contains a list of data fields that appear to be related to web analytics and tracking online user behavior and transactions. There are over 100 fields listed around metrics like visits, page views, purchases, demographics, and more. The fields seem to be from multiple systems or datasets for tracking digital marketing performance and customer behavior.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Table Columns

    Uploaded by

    Sumeet Kumar
    118 views20 pages
    This document contains a list of data fields that appear to be related to web analytics and tracking online user behavior and transactions. There are over 100 fields listed around metrics like visits, page views, purchases, demographics, and more. The fields seem to be from multiple systems or datasets for tracking digital marketing performance and customer behavior.

    Original Description:

    just a thing

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains a list of data fields that appear to be related to web analytics and tracking online user behavior and transactions. There are over 100 fields listed around metrics like visits, page views, purchases, demographics, and more. The fields seem to be from multiple systems or datasets for tracking digital marketing performance and customer behavior.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    118 views20 pages

    Table Columns

    Uploaded by

    Sumeet Kumar
    This document contains a list of data fields that appear to be related to web analytics and tracking online user behavior and transactions. There are over 100 fields listed around metrics like visits, page views, purchases, demographics, and more. The fields seem to be from multiple systems or datasets for tracking digital marketing performance and customer behavior.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 20

    lz.

    lz_omniture_hit
    hit_time_gmt
    service
    accept_language
    date_time
    visid_high
    visid_low
    event_list
    homepage
    ip
    page_event
    page_event_var1
    page_event_var2
    page_type
    page_url
    pagename
    product_list
    user_server
    channel
    purchaseid
    referrer
    state
    user_agent
    zip
    search_engine
    exclude_hit
    hier1
    hier2
    hier3
    hier4
    hier5
    browser
    post_browser_height
    post_browser_width
    post_cookies

    post_java_enabled
    post_persistent_cookie
    color
    connection_type
    country
    domain
    post_t_time_info
    javascript
    language
    os
    plugins
    resolution
    last_hit_time_gmt
    first_hit_time_gmt
    visit_start_time_gmt
    last_purchase_time_gmt
    last_purchase_num
    first_hit_page_url
    first_hit_pagename
    visit_start_page_url
    visit_start_pagename
    first_hit_referrer
    visit_referrer
    visit_search_engine
    visit_num
    visit_page_num
    prev_page
    geo_city
    geo_country
    geo_region
    duplicate_purchase
    new_visit
    daily_visitor
    hourly_visitor
    monthly_visitor
    yearly_visitor

    post_campaign
    click_action
    click_action_type
    click_context
    click_context_type
    click_sourceid
    click_tag
    campaign
    secondary_hit
    currency
    curr_rate
    curr_factor
    truncated_hit
    geo_dma
    duplicate_events
    weekly_visitor
    quarterly_visitor
    post_search_engine
    paid_search
    search_page_num
    transactionid
    post_keywords
    mobile_id

    geo_zip
    post_zip
    page_event_var3
    ref_type
    ref_domain
    j_jscript
    code_ver
    username
    duplicated_from
    stats_server
    cookies
    persistent_cookie
    t_time_info
    cust_hit_time_gmt
    post_cust_hit_time_gmt
    visid_new
    visid_timestamp
    post_visid_high
    post_visid_low
    visid_type
    post_visid_type
    cust_visid
    post_cust_visid
    post_event_list
    post_mvvar1
    post_mvvar2
    post_mvvar3
    post_product_list
    mcvisid

    local_dt
    site_name

    dm.dm_omniture_trl_level_summary
    visitor_id_high
    visitor_id_low
    visit_number
    site_id
    trl
    tuid
    corduroy_id
    property_id
    purch_lodg_property_key
    begin_use_date_key
    end_use_date_key
    trans_itm_cnt
    units
    gmt_dtm
    local_dtm
    pst_dtm
    local_date_key
    local_hour
    gross_bookings_local
    gross_bookings_usd
    true_up_totl_gross_bkg_amt_local
    true_up_totl_gross_bkg_amt_usd
    est_net_revenue_local
    est_net_revenue_usd
    est_gross_profit_local
    est_gross_profit_usd
    est_var_gross_profit_local
    est_var_gross_profit_usd
    true_up_trans_itm_cnt
    true_up_units
    currency_code
    dma
    rlt_mktg_code
    lt_mktg_code

    visit_mktg_code
    billing_zip_code
    business_model_name
    lt_email_mktg_code
    entry_page_rfrr_url
    entry_page_url
    entry_page
    geo_segment_location
    guid
    lt_internal_campaign_code
    visit_based_internal_campaign_code
    ip_address
    product_details
    product_ln_name
    product_sub_type
    products
    purchase_id
    rfrr_id
    search_destination
    search_engine_query
    lt_sem_mktg_code
    rlt_sem_dtl_mktg_code
    rlt_icm_dtl_mktg_code
    site_type
    device_id
    airln_carrier_key
    car_vndr_key
    supplier_id
    dest_airpt_iata_regn_name
    dom_intl_ind
    route_key
    sat_night_ind
    customer_tiers
    market_click_id_mt_30_day
    browser
    os

    lt_affliates_mktg_code
    lt_dps_mktg_code
    lt_ola_mktg_code
    etp_type
    tpid
    eapid
    international_purchase_ind
    order_number
    etl_load_datetm
    etl_update_datetm
    site_name
    device
    app_version
    site_name_mob_adj
    site_platform
    app_type
    non_true_up_est_net_revenue_local
    non_true_up_est_net_revenue_usd
    non_true_up_est_gross_profit_local
    non_true_up_est_gross_profit_usd
    bidding_gp_usd
    bidding_gp_local
    post_cust_visid
    base_bidding_gp_usd
    local_date

    You might also like