Answers to Chapter 8 Exercises

Review and practice exercises

8.1. Bertrand in the real world. The Bertrand model of price competition suggests that,
under a given set of conditions, firms make zero economic profits even if there are only two
firms. However, there are many instances of industries with a small number of competitors
where firms appear to earn more than zero economic profits.
Give an example of an industry dominated by a couple of firms where profits are significant. Explain why the predictions of the Bertrand model are not borne out.
Answer: Many potential examples, including P&G and Unilever, Pepsi and Coke, Christies
and Sothebys, Dell and Lenovo, breakfast cereals, air travel (?), vodka. Idealized conditions
which may fail:
Infinite supply ability (implicit in constant marginal cost assumption). In fact, capacity limitations may dull the incentives to undercut. This may apply to airlines in
routes when capacity is lower than demand.
Perfect substitutes. In practice, firms may create brands to distinguish themselves
and thus soften price competition. This is probably the most important point in the
P&G/Unilever, Pepsi/Coke, vodka, breakfast cereal examples.
Identical marginal costs. Frequently, one of the firms is more efficient than the other.
This may apply to Dell in the desktop computer market and possibly to Southwest
Airlines in air travel.
One-time competition. Repeated interaction opens the scope for implicit or explicit
collusion. Christies and Sothebys may be a good example.
8.2. Bertrand and zero profits.
According to Bertrands theory, price competition
drives firms profits down to zero even if there are only two competitors in the market.
Why dont we observe this in practice very often?
Answer: See the discussion starting on page 5. Some of the ways out of the so-called
Bertrand trap include product dierentiation, dynamic competition, asymmetric costs,
and capacity constraints.

8.3. E-commerce. E-commerce represents an increasing fraction of economic transactions in many dierent industries. Does e-commerce create a Bertrand trap? What is
special about e-commerce (and, more generally, the new economy) that makes the Bertrand
trap a dangerous trap? How can e-commerce firms avoid the trap?
Answer: In many ways, e-commerce makes sellers look more alike, that is, reduces the
degree of product dierentiation. In this sense, it makes firms more prone to fall in the
Bertrand trap. Moreover, unlike brick-and-mortar stores, capacity constraints tend to be
less important at online stores because, for example, they can pool the inventories at
various physical locations which further increases the chance of a Bertrand trap.
Having said that, there are ways in which an online company can dierentiate itself. For
example, Amazon.com, by means of a successful branding strategy and a superior search
engine, has managed to carve out a considerable market share of relatively loyal consumers.
8.4. Price discrimination. A monopolist is generally better o by price-discriminating.
What about a duopolist? Consider the special case when Market A is Firm 1s strong
market, whereas market B is firm 2s strong market.
Answer: There may be situations where duopolists are strictly worse o by their ability to
price discriminate. Suppose that Firm 1 has a strong following in market A, whereas Firm
2 has a strong following in market B. If firms must set the same price in both markets, they
have good reasons not to price very aggressively: each firm sets a high price and enjoys
a large market share in its home market. In fact, undercutting the rival in its home
market would imply a large cost in terms of home market margin for a relatively low gain.
If however the firms can set dierent prices in each market, then there is less of a reason
for Firm 1 not to go after Firm 2s home market more aggressively. This may end up in a
prisoners dilemma type of outcome: firms are worse o by pricing aggressively even though
firms would be better o if both priced less aggressively.13
8.5. Cournot model assumptions. Three criticisms are frequently raised against the
use of the Cournot oligopoly model: (i) firms normally choose prices, not quantities; (ii)
firms dont normally take their decisions simultaneously; (iii) firms are frequently ignorant
of their rivals costs; in fact, they do not use the notion of Nash equilibrium when making
their strategic decisions. How would you respond to these criticisms? (Hint: in addition to
this chapter, you may want to refer to Chapter 7.)
Answer:
1. As explained at the end of Section 8.1, if firms are capacity constrained, then price
competition looks like like quantity competition.
2. If there are significant information lags, then sequential decisions look like simultaneous decisions. See Chapter 7.
3. At the end of Section 8.2, we discussed an argument for the relevance of Nash equilibrium which only requires each firm to know its own profit function.
8.6. Cournot vs. Bertrand. Which model (Cournot, Bertrand) would you think provides
2

a better approximation to each of the following industries: oil refining, internet access,
insurance. Why?
Answer: Capacity constraints seem relatively more important in oil refining and relatively
less important in insurance. Given the discussion in Section 8.3, one would be inclined to
select the Cournot model for oil refining and the Bertrand model for insurance. Internet
access is an intermediate case between the previous two other examples.
8.7. ByeByeCold. You are currently the sole seller of ByeByeCold, a revolutionary drug
that almost instantly eliminates cold symptoms. Although the production cost is only $.10
per dose, you sell ByeByeCold for $1.39 per dose, for a total profit of $900m a year. You
are currently considering licensing ByeByeCold to a second producer. Neither you nor your
competitor have any significant capacity constraints. One of your managers suggested, since
the firm would be sharing the market with a competitor, it would be appropriate to charge
a flat fee that covers half the current profits plus a generous margin; the value of $700m was
suggested. An alternative proposal would be to set a royalty fee of $.50 per dose. What is
your opinion?
Answer: If you license ByeByeCold for a flat fee, you will be competing with another firm
selling the same product and with a similar marginal cost. Except for the possibility of
collusion, this would imply approximately zero profits for both firms. It follows that half
the current profits would not be sufficient to compensate for the profit loss from licensing.
In fact, there exists no licensing contract that would be profitable for both parties.
Why do firms ever license, then? One possibility is that the second firm is more efficient
in production so that there are gains from bringing it on board. Also, there may be reasons
why production by a second firm increases the size of the market. If these were true, then
it is possible that a profitable licensing arrangement can be made.
8.8. French generics manufacturer. Consider the last problem in Section 8.4. Suppose
that a retailing campaign costing e 80m is expected to increase demand by 40%. Suppose
also that the current rupee/euro exchange rate is 50 INR/e. Should the French firm go
ahead with the campaign? One macroeconomics expert tells you that it is likely that the
rupee will appreciate in the near future. How would this influence your decision?
Answer: As we saw earlier, the French companys profit when the exchange rate is 50
is 1 = e 250 m. The advertising campaign would increase demand by 40%. Since price
remains constant, it would also increase profits by 40%, that is by an amount equal to 40%
250 m = e 100 m. This is more than cost ($80m), so the French company should go ahead
with the campaign. The possibility of the rupee appreciating only makes things better: it
raises the Indian firms cost in e. which means the French firm can charge a higher price.
Not only does this increase the French firms profit, it also increases the increase in profit
resulting from the retailing campaign.
8.9. Karmania automobiles. There are two auto producers in Karmania, F1 and F2.
The cars they produce are essentially identical. The market inverse demand curve is given
by p = a b Q, where p is price (in thousands of dollars); Q market output (in thousands
3

of units); and a and b are parameters. It is estimated that a = 25 and b = .1. Both F1 and
F2 have a marginal cost of 10 thousand dollars per car.
Competition in the Karmania auto market works as follows. At the beginning of each
year, both firms simultaneously and independently decide how many cars to produce. Then
the market price adjusts so that supply equals demand.
(a) Determine F1s best response mapping.
Answer: F1s profit is given by
1 = p q1

c q1 = 25

.1 (q1 + q2 ) q1

10 q1

Taking the derivative with respect to q1 and equating to zero, we get

25

.1 (q1 + q2 )

.1 q1

q1 = 75

1
q2
2

which leads to

10 = 0

which gives F1s best response mapping.

(b) Determine the equilibrium of the game played between F1 and F2.
Answer: Since F1 and F2 have the same marginal cost, in equilibrium q1 = q2 = q.
Substituting in the best-response mapping derived above, we get
1
q
2

q = 75
or simply
q=

2
75 = 50
3

Regarding price, we have

p = 25

.1 (50 + 50) = 15

(c) Suppose that an increase in incomes shifts demand to p = 28 0.1 Q.

What do you expect will happen to price and the number of cars sold?
Answer: The new first-order condition for F1 is given by
28

.1 (q1 + q2 )

.1 q1

q1 = 90

1
q2
2

leading to

Again, q1 = q2 = q implies q = 90

1
2

q, 1 +
q=

1
2

10 = 0

q = 90, or simply

2
90 = 60
3

Finally,
p = 28

.1 (60 + 60) = 16
4

We conclude that the increase in demand leads to an increase in price from 15 to 16 and in
output from 50 to 60.
8.10. Ethanol. In the ethanol industry, each firm chooses what output to produce and
price is determined by aggregate output. Market demand is given by Q = 1500 2 p, where
Q is in million tons and p in $/ton. There are two producers and their marginal costs are
constant and given by c1 = 340, c2 = 420 (both in $/ton).
(a) Determine equilibrium price, output and market shares.
Answer: Given the nature of industry competition, the Cournot model provides a good
approximation for firm behavior. Firm 1s profit function is given by
q1 = (a

b Q) q1

c 1 q1

Keeping in mind that Q = q1 + 12 (and thus dQ/dq1 = 1), the first-order condition for
profit maximization becomes
a b Q b q1 c 1 = 0
(8.7)
Likewise, for Firm 2 we have
a

bQ

b q2

c2 = 0

Adding up these two equations gives

a

2bQ

b q2

b q1

c1

c2 = 0

Since Q = q1 + q2 , this simplifies to

Q=

Going back to (8.7), we get

q1 =

c1 c2
3b

c1

(8.8)

Substituting (8.8) for Q, we get

q1 =

c1
b

c1 c2
3a
=
3b

More generally,

3 c1

a + c1 + c2
2 a + c2 2 c1
=
3b
3b

2 a + cj 2 ci
3b
Q/2, and thus we have a = 750, b = .5, c1 = 340 and
qi =

Since Q = 1500 2 p, p = 750

c2 = 420. It follows that

q1 = 327 million tons

q2 = 167 million tons
s1 = 66%
s2 = 34%
p = 503 $/ton
1 = 53.36 $billion
2 = 13.89 $billion
5

Firm 2 is currently considering two possible strategies: (a) a public opinion campaign that
would cost $1.15 billion and shift the demand curve to Q = 1520 2 p; (b) a capital
investment of $4.9 billion that would reduce marginal cost c2 to 400 $/ton.
(b) Are investments (a) and (b) worthwhile in isolation? Are they worthwhile if taken together? Justify your answer.
Answer: The shift in the demand curve corresponds to a new value of a, which is now
760. All other parameter values remain constant. Recomputing the equilibrium, we now
get 2 = 15.02, an increase of $1.13 billion. This does not compensate the $1.15 billion
investment. Recomputing profit with the lower marginal cost c2 = 400 (and the initial value
of a = 750), we get 2 = 18.69, an increase of $4.8 billion. This does not compensate the
$4.9 billion investment.
Now consider the joint investment strategy: at a cost $1.15 + $4.9 = $6.05 billion,
parameter a becomes 760, whereas c2 becomes 400. Recomputing the equilibrium, we get
2 = 20, a gain of $6.11 billion greater than the $6.05 billion investment.
We conclude that the whole is greater than the sum of the parts: the increase in profits
from expanding demand and reducing marginal costs is greater than the sum of the partial
increases. The idea is that, with a greater demand, the benefit from lower costs is greater:
a one dollar decrease in marginal cost applies to a larger quantity. Conversely, an increase
in demand is worth more the greater the margin the firm sells for; and a lower marginal
cost implies a higher margin.
8.11. Natural gas. Suppose there are only two natural gas producers in Kabralkstan. In
each period, firms determine how much natural gas to sell; market price is then determined
by total demand and total supply. Marginal cost is given by 77 for Firm 1 and 74 for Firm
2. Currently, Firms 1 and 2 are producing 170 and 200, respectively, whereas market price
is 94.
By making an important discovery in the process of hydraulic fracturing (or fracking),
Firm 2 managed to cut its marginal cost from 74 to 68.
(a) What impact do you expect Firm 2s cost reduction to have on its
market share?
Answer: Suppose that demand is linear: p = a b Q. Equilibrium p and Q are given by
a + c1 + c2
p=
3
2 a c1 c2
Q=
3b
From the first equation I get
a = 3 p c1 c2 = 131
From the second equation I get
b=

2a

c1
3Q

c2

= .1

Firm is equilibrium output is given by

qi =

a + cj 2 ci
3b
6

and so firm is market share is given by

si =

a + cj 2 ci
2 a c1 c2

It follows that, initially, Firm 2s market share is given by

s2 =

131 + 77 2 74
54%
2 131 77 74

With a lower cost, Firm 2s market share becomes

s2 =

131 + 77 2 68
62%
2 131 77 68

Some studies suggest that Firm 2s new production process may not be environmentally
sound.
(b) How much would Firm 1 be willing to pay in support of a campaign
to (successfully) prevent Firm 2 from using its new fracking process?
Answer: Firm is equilibrium profit is given by

1 a + cj 2 ci 2

bi =
b
3

It follows that, if Firm 2s cost is high, then Firm 1s profit is given by

1 131 + 74 2 77 2

b1 =
= 2890
b
3
If Firm 2s cost is low, then Firm 1s profit is given by

2
1
131
+
68
2

77
b

b1 =
= 2250
b
3
It follows that Firm 1 would be willing to pay up to 2890
from lowering its cost.

2250 = 640 to prevent Firm 2

Challenging exercises
8.12. Wolframium.
Suppose there are two producers of wolframium in the world.
Wolframium is a homogenous product. Producers set prices simultaneously and capacity
constraints are not binding at the current levels of world demand. Both producers have a
marginal cost of $900 per metric tonne. One producer is located in the US, the other one
in Mexico. Demand for wolframium is exclusively found in the US It is estimated that, at
p = $1000, world demand for woframium is 130 thousand metric tonnes per year, and that
demand elasticity is = .5.
(a) Suppose the government imposes an import tax of 20% on wolframium
imports. What are equilibrium price and profits?
7

Answer: The US producer sets a price of $1080 = 900 (1 + 20%) (or infinitesimally smaller)
and receives a profit of D(1080) (1080 900) = 180 D(1080), where D(p) is the demand
curve. Given the information on demand and elasticity, we have
.5 =

log D(1080) log 130

log 1080 log 1000

and so
log D(1080) = log 130

.5 (log 1080

log 1000) = 4.829

From this we estimate that D(1080) = exp(4.829) = 125.1. Finally, we conclude that the
US firms profit is given by 180 125.1 = 20736, or $20.7 bn. The Mexican firm sets a price
of 1080 and earns zero profit.
Alternatively, we can estimate demand at p = 1080 by using the percent variation
method:

1080 1000
D(1080) = 120 1 .5
= 115.2
1000
(b) Suppose a third producer enters the wolframium industry. It is located
in China and has a marginal cost of $600 per metric tonne. What
impact does this have on the equilibrium prices and profits?
Answer: The US producer now sets a price of $900. The Chinese firm sets a price of $750 (or
infinitesimally smaller), so that price after import taxes is $900, beating the US firm. The
American firm makes zero profit, the Chinese company earns a profit of D(900) (750 600) =
150 D(900), where D(p) is the demand curve.
An estimate of D(900) is given by

900 1000
D(900) = 120 1 .5
= 126.
1000
We conclude the Chinese producer earns a profit of 150 126, or $18.9 bn.
8.13. Shipbuilding. The world shipbuilding industry is dominated by three countries/
regions: Japan, Europe and China. Demand for ships is given by p = a b Q, where b
has been estimated by industry participants to equal 0.42. Before 2006, the world quarterly
production of ships was 19 bulk carriers per quarter. The average price of a bulk carrier was
US$17.8 million. Country market shares were as follows: China 24%, Europe 8%, Japan
68%.
(a) Assuming that the industry is well described by a Cournot
game played between countries, estimate each countrys production
marginal cost before 2006.
Answer: First we estimate the inverse demand intercept by setting
a = p + b Q = 17.8 + 0.42 19 = 25.8
Next we use the first order condition to get
ci = a

Q @2 s i
8

X
j6=i

sj A

which implies
cChina = 15.9
cEurope = 17.2
cJapan = 12.4
In 2006, China introduced a government plan to guide the development of its shipbuilding
industry. After 2006, the number of Chinese shipyards increased dramatically. The same
happened with Chinas ship production rate: its market share jumped to 50%, while Europes dropped to 5% and Japans tp 45%. World Trade Organization (WTO) agreements
prohibit government industrial subsidies. Thus, complaints by WTO members led to an
investigation to find out if the Chinese government subsidized shipbuilding and if so by how
much.
(b) Suppose that a production subsidy of z implies a decrease in Chinas
marginal cost from c to c z. Use the pre- and post-2006 data to
estimate z.
Answer: By repeating the same process as in the previous question, we get
cChina = 13.8
so that z = 15.9

13.8 = US$2.1 million, which in turn represents 13% of cost.

(c) Compute consumer surplus and profits by country. Who was hurt and
who gained from Chinas production subsidies?14
8.14. Strategic trade policy. Suppose a given countrys domestic market is supplied
by two firms competing a la Cournot: firm 1, a domestic firm, and firm 2, a foreign firm.
Demand is given by p = a Q, where Q is total output, and marginal costs by c1 and c2 ,
where we assume ci < a (i = 1, 2). Suppose that the domestic government levies an import
tari t to be paid by firm 2 for every unit sold in the domestic market.
(a) Determine the equilibrium values of qi for a given value of t.
Answer: Variable profit functions are given by
1 = (a

q1

q2

c 1 ) q1

2 = (a

q1

q2

c2

t) q2

From the first-order conditions, we get the best response mappings

q1 =
q2

1
2
1
2

(a

c1 )

(a

c1

1
2

t)

q2
1
2

q1

Solving the system of best responses, we get

qb1 =
qb2 =

1
3
1
3

(a + c2 + t
(a + c1
9

2 c2

2 c1 )
2 t)

(b) Show that a small import tari increases domestic welfare, where the
latter is defined as the sum of consumer surplus, the domestic firms
profit and import revenues.
Answer: Equilibrium consumer surplus is given by
Sb =

1
2

p)2

(a

The domestic firms equilibrium profit is given by

b1 =

1
9

2 c1 )2

(a + c2 + t

Import tari revenues are simply t q2 , or t b

t2 in equilibrium. Adding up the three terms, we
conclude that domestic welfare is given by
cd = Sb +
W
b1 + t qb2
=

1
2

(a

p)2 +

1
9

2 c1 )2 +

(a + c2 + t

t
3

(a + c1

2 c2

2 t)

Taking the derivative with respect to t and then setting t = 0, we get

cd
dW
dt

1
3

(a

c2 )

t=0

which is positive, given our assumption that ci < a.

(c) Show that, the more efficient the foreign firm, the greater the increase
in domestic welfare from an import tari. Discuss.
cd /dt. The
Answer: From the previous answer, we see that, the lower c2 , the greater d W
main reason is that, the lower c2 , the greater q2 is. This implies that the import tari t
applies to a larger quantity. In the limit, if c2 = a, the foreign firms imports are equal to
zero, in which case the import tari has no eect.
(d) Show that, if c1 is not very dierent from c2 , then a small import
tari decreases world welfare, where the latter is defined as the sum
of consumer surplus, and the profits of the domestic and foreign firms
(notice that import duties are a transfer and thus do not enter world
welfare calculations).
Answer: The foreign firms equilibrium profit is given by

b2 =

1
9

(a + c1

2 t)2

2 c2

This implies that world welfare is given by

ct = Sb +
W
b1 +
b2
=

1
2

(a

p)2 +

1
9

(a + c2 + t

2 c1 )2 +

1
9

(a + c1

2 c1

Taking the derivative with respect to t and then setting t = 0, we get

ct
dW
dt

=
t = 0, c2 = c1

10

4
9

(a

c1 )

2 t)2

which is negative, given our assumption that ci < a.

(e) In light of the above results, what can be an important role of the
World Trade Organization (WTO)?
Answer: The above results suggest that trade policy may have the nature of a prisoners
dilemma (cf Chapter 7): for each country individually, raising taris is a dominant strategy,
but the world as a whole is worse o when countries raise taris. For this reason, a world
organization that attempts to collectively reduce import taris may contribute to an increase
in world welfare. Long live the WTO!
8.15. Cournot with n asymmetric firms. Consider an industry with n output setting
firms, each with constant marginal cost ci and fixed cost Fi . Market demand is given by
P
p = a b Q, where Q = ni=1 qi .
(a) Show that firm is best-response mapping is given by qi (Q i ) =
P
1
j6=i qj .
2 Q i , where Q i

a ci
2b

Answer: Firm is profit function is given by

i = (a

b Q) qi

c i qi

Fi

The first-order condition for profit maximization is given by

a
Since Q =

Pn

i=1 qi ,

bQ

b qi

ci = 0

this can be re-written as

X
a b
q j 2 b qi

(8.9)

ci = 0

j6=i

or simply
qi (qj ) =

c i
2b

1X
qj
2
j6=i

(b) Show that, P

in equilibrium, total output is given by
n
b = na
Q
i=1 ci / b (n + 1) . (Hint: add up all n first-order
conditions for profit maximization.)

Answer: Adding up all equations (8.9), we get

na

nbQ

n
X

qi

i=1

Since Q =

Pn

i=1 qi ,

n
X

ci = 0

n
X

ci

i=1

this reduces to
na

(n + 1) b Q

i=1

or simply

Pn
na
i=1 ci
Q=
b (n + 1)
11

(8.10)

(c) Show that equilibrium price is given by pb = a +

Answer: Substituting for Q in the demand curve, we get

p = a
= a
=
=

bQ
na

Pn

i=1 ci

/(n + 1)

Pn

i=1 ci

n+1
P
(n + 1) a n a + ni=1 ci
Pn n + 1
a + i=1 ci
n+1

(8.11)

(d) Show that, in equilibrium,

firm is output level is given by
P
qi = a n ci + j6=i cj / b (n + 1)

Answer: Substituting the expression for Q in (8.9) and solving with respect to qi , we get
1
(a b Q ci )
b
Pn

na
1
i=1 ci
=
a
ci
b
n+1
P
(n + 1) (a ci ) n a + ni=1 ci
=
b (n + 1)
P
a n ci + j6=i cj
=
b (n + 1)

qi =

(e) Show that, in equilibrium, firm is profit is given by

2
P

i = a n ci + j6=i cj / (n + 1)2 / b Fi

Answer: The profit function can be re-written as

i = (a

bQ

c i ) qi

Fi

Moreover, the first-order condition can be rewritten as

a

bQ

c i = b qi

Hence, at the equilibrium point, we have

bi =

b qi2

1
Fi =
b

n ci +

n+1

j6=i cj

Fi

(f) Show that, in equilibrium, consumer surplus is given by

Pn
2
CS = 21b n a
/(n + 1)2
i=1 ci
12

Answer: Consumer surplus is given by CS =

1
2

(a

Q) Q. Substituting (8.10) for Q

1
(a p) Q
2
1
= a (a b Q) Q
2
b
= Q2
2
Pn

2
na
1
i=1 ci
=
2b
n+1

CS =

8.16. Elasticity rule (reprise). Show that the elasticity rule derived in Chapter 3, that
is (p MC )/MC = 1/, holds under Cournot competition with linear demand and costs,
where MC is firm is marginal cost and its demand elasticity (not the market elasticity).
Answer: From the definition of demand elasticity, I can write
1
=
i

dp qi
dQ p

Therefore, the elasticity rule may be re-written as

p

ci =

dp
qi
dQ

(8.12)

Let the inverse demand curve be given by p = a b Q. From Exercise 8.8.15,

P
a + ni=1 ci
p=
n+1
which implies
p

ci =

(n + 1) ci +
n+1

Also from Exercise 8.8.15,

qi =
which I can re-write as
qi =
Substituting (8.13) for p
Bingo!

n ci +

Pn

i=1 ci

(8.13)

j6=i cj

b (n + 1)
(n + 1) ci +

Pn

j=1 cj

b (n + 1)

ci , (8.14) for qi , and b for

dp
dQ

(8.14)

in (8.12), we obtain an equality.

8.17. Efficiency loss under Cournot. Consider a market where two firms simultaneous
set quantities of a homogeneous product with demand given by Q = 37.5 P/4. Each firm
has constant marginal cost equal to 30.
(a) Determine equilibrium output and price.

13

Answer: Duopolist is profit is given by

i = qi p(Q)

C(qi ) = qi 150

4 (qi + qj )

30 qi

The first order condition for profit maximization is given by:

150

4 (qi + qj )

4 qi

30 = 0

By symmetry, we have qi = qj = q. Solving the above equation, we then get q = 10.

Moreover, p = 150 8 q = 70.
(b) Compute the efficiency loss as a percentage of the efficiency loss under
monopoly.
Answer: The monopoly profit function is given by
m = Q p(Q)

C(Qi ) = Q (150

4 Q)

30 Q

The first order condition for profit maximization is given by:

150

8Q

30 = 0

Solving with respect to Q we get Q = 15, and then p = 90.

Under perfect competition the prevailing price would be given by marginal cost: p = 30;
total quantity would be Q = 30 and welfare
W = CS =

p(0)

p Q
2

= 1800

Under duopoly, total welfare is given by:

Wd = 2 + CS = 2 q (p

c) + p(0)

p q = 1600

Under monopoly, total welfare is given by

Wm = + CS = (p

c) Q +

p(0)

p Q
2

= 1350

Finally, the duopoly efficiency loss as a percentage of the monopoly efficiency loss is given
by
1800 1600
EL =
= 44.4%
1800 1350
8.18. Equilibrium price under Cournot. Show analytically that equilibrium price under
Cournot is greater than price under perfect competition but lower than monopoly price.
Answer: In a Cournot oligopoly, firm is profit is given by i = qi P (Q) C(qi ), where Q
is total output. The first-order condition for profit maximization is given by
P (Q) + qi

dP
dqi
14

MC

=0

(8.15)

The first-order condition for a monopolist is given by

P (Q) + Q

dP
dQ

MC

=0

(8.16)

Finally, under perfect competition we have

P (Q)

MC

=0

Notice that dP /dqi = dP /dQ < 0. Consider the case of oligopoly and suppose that price
is equal to monopoly price. Monopoly price is such that the (8.16) holds exactly. The only
dierence between (8.15) and (8.16)is that the latter has Q instead of qi . Since Q > qi , it
follows that, for p equal to monopoly price, the left-hand side of (8.15) is positive. Finally,
if it is positive, each firm has an incentive to increase output, which results in a lower price.
By a similar argument we can also show that price under Cournot competition is greater
than marginal cost.
See also Figure 8.6 for a graphical derivation of the same result.
8.19. Cournot with increasing marginal cost. Consider a duopoly for a homogenous
product with demand Q = 10 P/2. Each firms cost function is given by C = 10 + q(q + 1).
(a) Determine the values of the Cournot equilibrium.
Answer: Duopolist is profit is given by
i = qi p(Q)

C(qi ) = qi 20

2 (qi + qj )

10

qi (qi + 1)

The first order condition for profit maximization is given by:

20

2 (qi + qj )

2 qi

2 qi

1=0

The problem of duopolist j is symmetric, therefore we have qi = qj = 2.375 and p = 10.5.

(b) Re-compute the equilibrium values assuming that one of the firms
say, firm 2 has a cost function given by C = 10 + q(q + 1).
Answer: The first-order conditions are now given by The first order condition for profit
maximization is given by:
20

2 (q1 + q2 )

2 q1

2 q1

1=0

20

2 (qi + q1 )

2 q2

2 q2

2=0

Solving this system we get q1 = 2.4375, q2 = 2.1875

8.20. Cement. Two firms compete (a la Cournot) in the cement market. Demand for
cement is given by Q = 450 2 P . Firm 1s marginal cost is constant at 50, firm 2s at 40.
A technological innovation allows firms to reduce marginal cost by 6.
(a) How much would each firm be willing to pay for the innovation if it
were the only competitor to acquire it?
15

Answer: We saw in class that, in an asymmetric Cournot equilibrium,

1
1 =
b

a + c2 2 c1
3

1
2 =
b

a + c1 2 c2
3

By the same token,

In the present case, we have c1 = 50, c2 = 40, a = 225, and b = 12 . (Recall that a and b are
the coefficients of the inverse demand curve, which in this case is given by p = 225 Q/2.)
It follows that, in the initial equilibrium, 1 = 6050 and 2 = 8450.
A reduction in c1 by 6 would take firm 1 cost down to 44. Recomputing the equilibrium,
we have 1 = 6962 and 2 = 7938. It follows that firm 1 would be willing to pay 6962
6050 = 912 for the innovation.
A reduction in c2 by 6 would take firm 2s cost down to 34. Recomputing the equilibrium
(with c1 set at its initial level), we have 1 = 5618 and 2 = 8622. It follows that firm 2
would be willing to pay 8622 8450 = 1072 for the innovation. Notice that firm 2 is willing
to pay more for the new technology than firm 1.
Suppose the innovation costs 600. Consider a metagame where firms first simultaneously
decide whether to acquire the innovation and then compete a la Cournot with whatever
marginal cost results form the first stage.
(b) What is the equilibrium of the 2 2 game played by firms at the
technology choice stage?
Answer: First, we need to consider a fourth possibility not considered before: both firms
acquire the new technology, so that c1 = 44 and c2 = 34. In this case, profits are given
by 1 = 6498 and 2 = 8978. Considering all four possibilities, we construct the following
payo matrix:
Firm 2
No Investment
Investment
No Investment
Firm 1
Investment

8450
6050

8922
5618

7938
6362

8378
5898

Firm 1s best response is to make the cost-reduction investment if and only if Firm 2 does
not make the investment. However, making the investment is Firm 2s dominant strategy.
It follows that the unique Nash equilibrium is for Firm 2 to make the investment and for
Firm 1 not to make the investment.

Applied exercises
8.21. Model calibration. Choose an industry for which you can find firm level data on
16

prices and market shares, and for which the Cournot model seems a good approximation.
(a) Making the necessary assumptions, estimate each firms marginal cost
and margin.
Answer: Consider for example the desktop computer industry. In 2010, global sales of
Windows-based desktop computers were 351 million units, whereas average price was $605.15
The leading market shares were as follows: HP, 17.9%; Acer, 13.9%; Dell, 12%; Lenovo,
10.9%; Asus, 5.4%; others, 39.3%. Suppose that inverse demand is given by p = a b Q; that
each firm has constant marginal cost; and that, from previous studies, the price elasticity
of market demand is estimated to be -0.5 (at the market equilibrium level).
The price elasticity of market demand is given by
=

p
Q

b=

Q
p

This implies

Given the available data on Q and p, as well as the estimate of , we estimate b = 0.29.
Firm is profit function is given by
i = p qi

c i qi

The first-order condition for firm is profit maximization is given by

p

b qi

ci = 0

which implies
ci = p

b si Q

since qi = si Q. Since margin is given by

mi =

ci
p

based on the available data for si , p and Q, as well the estimate of parameter b, we get the
following estimates of marginal costs and margins:
Firm

Unit cost ($)

Margin (%)

Hewlett-Packard

587

3.0

Acer

591

2.3

Dell

593

2.0

Lenovo

594

1.8

Asus

600

0.9

(b) Use the estimated model to run the counterfactual whereby one of the
firms cost declines by 5%.
17

Answer: Suppose Dells cost declines by 5%. As I showed in the answer to Exercise 8.15,
the Cournot equilibrium price is given by
P
a + ni=1 ci
p=
n+1
Moreover, firm is equilibrium output is given by
P
P
a n ci + j6=i cj
a (n + 1) ci + nj=1 cj
qi =
=
b (n + 1)
b (n + 1)
which in turn implies that firm is market share is
si =

P
(n + 1) ci + nj=1 cj
Pn
na
j=1 cj

In order to move any further, I need to estimate the parameter a as well as obtain the value
of n. Regarding a, recall that the inverse demand curve, p = a b Q, implies that
a = p + bQ
Based on the available data as well as the estimate for b, I estimate that a = 707 (rounding
to the dollar).
Regarding the value of n, I have the market shares for the leading 5 firms. This leaves
a total 39.3% share of the market unaccounted for. One possible assumption is that all of
the remaining firms are as big as the smallest firm for which I have data. This implies an
estimate of 39.3/5.4=7.27 firms. Rounding to the next highest integer I get 8, or a total of
13 firms. (Note that the number of firm cannot be smaller than this. Why?)
We are now ready to proceed with the comparative statics calculations. A 5% decrease
in Dells cost implies that the new value of cD is 563.4. The estimated values of p and sD
before and after the cost decrease are as follows.
Data

Initial cost

Lower cost

Price

605

604.8

602.4

Dells market share

12.0

11.7

37.9

18