Submitted to:

Sir Shahzad

Submitted by:
Qasim Ghafoor 10348
Ali Haider 10338
Waqas Manzoor 10343
Ali Nasir 10316
M. Ali khan 10304
 Executive Summary
From since 1963, Citibank serving its customers by providing them
quality products and services which are designed in a way that fulfills
customers needs and requirements conveniently. In service from last 44
years, Citibank operates in Pakistan through its seven branches located in
five major cities Karachi (3), Islamabad (1), Rawalpindi (1), Lahore (1), and
Faisalabad (1). The banks head office is in Karachi.
Bank carry out its operation through many departments such as
operations department, collection department, citiphone services,
merchants, and CIU. Operation department consist of card operations and
banking operations and handles the receipts and payment of cheques with
help of NIFT. Collection department consist of front end, mid range, and hard
core and responsible to ensure the payment from the customers. Citiphone
is a 24- hour’s service and handles the flow of the traffic of customer’s
different queries regarding the bank products and services and also process
the problem of the customers. Merchant department deals with POS,
responsible to increase the outlets for Citi credit cards, receipts and
payments to these merchants, and maintaining the good relationship with
merchants. CIU or credit initiating unit verify all the applications received by
bank for its products.
Citibank is the multinational organization with multi-skills and multi-
culture peoples. Bank is well aware of that by investing in its people is the
only way of obtaining the desired results. To take care of its employees bank
has complete HR department in Karachi and Lahore. HR activities include
recruitment, selection, performance appraisal, and performance based
incentive system etc.
In the present scenario of hard economic conditions and tough
competition bank still able to earn profit after tax of Rs. 1064 million. Banks
assets, deposits, advances, and equity are Rs.62148 million, Rs. 40838
million, Rs.25657 million, and Rs.6826 million respectively in 2002.
Citibank offers the wide range of products and services such as credit
card (gold, silver, and co-branding) loans (personal and home loans), car
financing, and banking (citigold, local currency account, and foreign
currency account).
The major competitors of Citibank are SCB and ABN Amro. Bank
operates successfully with limited number of branches is only due to the
advance technology used by the bank i-e database communication system.
In short, Citibank is serving Pakistani customers from since 1963
successfully and proven itself as the most prestigious and successful bank in
the industry with its unique products and services.
Introduction:
Citigroup Inc. is a diversified global financial services holding
company whose businesses provide a broad range of financial services to
consumer and corporate customers with some 200 million customer
accounts in six continents and more than 100 countries and territories,
dates back to the history of Citibank, which began in 1812; Travelers, since
1864; Smith Barney, founded in 1873; and Banamex, which was formed in
1884 as a result of the merger of Banco Nacional Mexicano and Banco
Mercantil Mexicano.
Other major brand names under Citigroup's trademark red umbrella
include Citi Cards, CitiFinancial, CitiMortgage, CitiInsurance, Primerica,
Diners Club, Citigroup Global Corporate and Investment Bank, Citigroup
Asset Management, The Citigroup Private Bank and CitiCapital. Below are
brief descriptions of many of the most significant business activities.

Vision:
To be a unique global bank and the leading regional consumer
bank across Asia Pacific and Middle East dedicated to our customers,
financially strong, consistent committed to the staff and their development,
and delivering sustained superior performance.

Citigroup Global Consumer Group

The Citigroup Global Consumer Group businesses comprise the
financial service sector's most diverse consumer product offerings - banking
services, credit cards, loans and insurance. It also offers industry-leading
advanced technology, a strong worldwide presence and a powerful global
franchise in Citibank.

Citigroup Global Investment Management

Citigroup Asset Management provides investment management and
related services to a broad spectrum of clients around the world, from
beginning investors to wealthy individuals to large institutions, both public
and private. It boasts one of the most impressive research teams on Wall
Street and some of the most well-known brands in money management -
Smith Barney, Salomon Brothers and Citibank. The Citigroup Private Bank
offers boutique service to its clientele while, at the same time, being backed
by the full power of Citigroup. With offices in 59 cities around the world, it is
one of the world's most global private banks. Global Retirement Services
provides for the retirement and pension needs of clients around the world.
Citigroup International
Citigroup, principally through Citibank, has a long and unrivaled
history as a provider of financial services throughout the world. Its global
footprint includes more than 100 countries in North and South America; Asia
and the Pacific; Western, Central, and Eastern Europe; the Middle East; and
Africa. It offers customers personal service and the advantages of a local
bank, while its global platform allows introducing a continuous stream of
new and innovative products quickly and more cost-effectively than
competitors.
Its banking, lending, investment and insurance services serve the
needs of individual consumers. Citibank is the leading provider of credit and
charge cards, such as MasterCard, VISA, and private label throughout the
emerging markets, and it has one of the largest networks of ATMs. Its full
range of financial services products serve the needs of small and large
corporations, governments, and institutional and individual investors,
including a full range of treasury, foreign exchange, and financial advisory
services.
Citibank in Pakistan
Citigroup started its activities in Pakistan in July 22, 1961 by
establishing Citibank in Karachi. Now it operates in 6-major cities of Pakistan
such as Karachi (2 branches), Lahore (1 branch), Faisalabad (1 branch),
Islamabad, (1 branch) and, Rawalpindi (1 branch) with its seven branches.
Citibank Islamabad involves in:

• Corporate banking
• Consumer banking.
Services of Citibank
The objectives of launching Citibank Online were

1) Extend its network and overcome the limited branch situation.

2) Achieve savings in CitiPhone/Branches’ operating costs by diverting

customers to the Internet. Citibank Online has one of the lowest “costs per
interaction” as compared to the ATM, phone banking or branch banking. It
contributes immensely as part of the Strategic Cost Management initiatives
the bank is implementing without compromising on the quality of service.

According to an online banking report published by Ernst & Young, the

transaction costs of the various banking channels are as follows:

• Branch $1.07
• Call Centre (human) $0.85
• Automated Response System (AVR) $0.44
• Automated Teller Machine $0.27
• Dialup PC banking 1.5 Cent
• Internet Banking 1 Cent
3) Meet the increased consumer demand for quick and secure banking
solutions, anywhere, any time on any device; this is important in staying
ahead of competition.

4) Enhance the brand imagery and values in the mind of the customers and
the respects by owning this channel especially that Citibank is seen to be
innovative and ahead of most other banks in terms of technology and
product development.

5) Create another arm for deepening customer relationships through cross

sell and acquisitions of new customers.

Functionalities of CitiBank for lock in their

customer and lock out their competitors
Products and services of CITIBANK
The following are various products of CITIBANK. They are
1. Citi Konto: Do you expect that your bank should work for you
and not the other way around? Become one of our active clients
and we will show you that we can meet your expectations. Citi
Konto is a unique solution for managing your personal finances. It
allows you to avoid unreasonable charges for most common
banking services which Citibank provides for free within one
advantageous fee.

2. Term Deposit: If you want to have higher interest rates and

can afford not to have them immediately available Citibank term
deposits are here for you. Citibank time deposits offer wide range
of choices and flexibility. See for yourself!
3. CitiGold Wealth Management: Those excellent banking
services, who have demanding life style and who knows the true
value of their time and money.
4. Investments: Citibank offers its clients the possibility to
invest their financial assets in mutual funds on foreign financial
markets. We cooperate with the investment companies ING , MFS
Meridian Funds and Pioneer Investments, which belong to the
largest assets managers and the quality of their funds are among
the best in the world. We currently have more than 180 mutual
funds in our offer.
5. Citi Credit Card: You can use the Citi Credit Card for
everyday purchases, as well as for more expensive investments
or for sudden and unexpected events (accidents in the home,
damage to the car, medical care abroad). The Citi Credit Card is
one of the safest payment cards on the market with the longest
non-interest period.
The following are services provided by CITIBANK:
1. Internet Banking:
Citibank India offers you Internet Banking that is fast, easy and
secure. Discover the convenience of online banking and secure
online bill payments; with an Instant IPIN (Internet Password).
2. Get Credit card & Bank Statement on E-mail:
Do your bit for the environment! By availing of the Statement on
E-mail service, you have the flexibility of receiving your Credit
Card/ Bank Account Statement, wherever you are.

3. Bill Pay:
Discover a Simple, Secure and Convenient way to pay all your
Utility Bills at Citibank Online. Pay your Mobile, Landline,
Electricity, Water and Insurance payments online using Citibank
Bill Pay.
4. Electronic Clearance Service:
You don’t need to issue a cheque every month towards the
payment of your Citibank Card dues.
5. Credit Shield Plus:
Free look privilege for the first 15 days from the date of receipt of
your Policy Summary
E-Business Model
Citibank Online is considered as a standard Business to Consumer
approach, the e-business model Citibank is using can be
classified as “Merchant”.

Without the intervention of the AVR, ATM or CitiPhone

Officers, a Citibank customer can access and operate all his
relationships with Citibank at a click of mouse in complete
privacy. In doing so, Citibank is balancing between security and
accessibility of information leveraging on a robust e-banking
service available within Citigroup.
The three elements of the business model; value stream,
revenue stream and logistics stream are complementing each
other in this specific case. Citibank was certainly focusing on
adding value to its customers by offering unmatched level of
service and security. Its internal logistics were aligned towards a
single objective; launching a powerful service to its customers to
complement its e-business strategy overall. Revenues after a
period of time started flowing too, making the investment
worthwhile.

Evaluation of E-business strategy and model

There are many ways of evaluating the success of the e-business
model and e-business strategies of Citibank, one of which is
looking at the financials for the performance of the service for the
past four years. Ms. Sarah Hussain, Web Administrator at Citibank
says “The results of the service represented in the information
management system reports covering the performance of
Citibank Online from 2001 to 2004 are very satisfactory and have
met the management’s expectations”

Number of active Citibank Online customers

Above Table shows that the number of active users

increased from 2% in the second year of launch to 6% in 2004, a
healthy gradual increase. The transaction values increased too
indicating that customers are feeling more comfortable now
managing their funds on the Internet. This is as a result of the
heavy investment in promoting and educating the customers on
the gained benefits of using this service. Citibank invested
around $350,000 towards the marketing budget in the first year
of the launch.

New accounts opened through Citibank Online

 Citibank Online is proving to be a successful acquisition
and revenue-generating channel, despite the fact that the
management did not expect any revenues to be generated for
the first three years of the launch.
The deployment of the program to Citibank UAE, played a
very important role in gaining those revenues, as Citibank UAE
did not fund the development work, there were only a couple of
adjustments made to the service to suit the UAE requirements.
According to Timmers (1999) there are two dimensions of
analyzing the e-business model:
1. The degree of innovation:
Citibank is excelling in building and maintaining the
competitive advantage in the Internet era, all functionalities
offered were well studied and executed in a way where matching
them is indeed a difficult task. Flexibility is built in the system for
further enhancements and additions.
2. The extent to which the new functions are integrated
within the business model
The functionalities added fit perfectly with the e-business
strategy and business model opted. They contribute directly
towards meeting the objectives.

Technology Analysis
The computer technology plays important role almost in every sector of
business. It completely change the traditional way of working. Thus,
computer technology also plays a vital rule in banking industry and now
banks are competing through technology because they took edge on others
by providing efficient services through the adoption of technology; that
includes ATMs, Swift transfers, Online banking, Phone banking, online
processing of applications and etc. Technological advancement is life for
foreign banks because this is the only way of survival for foreign banks due
to the limited branch networks.
Technology Used:
The database communication system is used in the Citibank for daily
operations which is directly run, control and supervised by the Citibank Asia
Pacific headquarter in Singapore. However there is proper technology
department to look after the maintenance of all the systems and responsible
for the smooth working.
Innovation:
As all the banks aware well of the magic of technology therefore, in order to
retain the competitive edge bank always need to be innovative. To be the
leader in innovation soon Citibank provides its clients online access to
his/her account by introducing the “My CITI” account. Through this, client
can access their account through their computers or laptop and check the
current situation etc.

TECHNOLOGIES FOR LOCK IN THEIR CUSTOMER AND LOCK

OUT THEIR COMPETITOR: (In-House or Outsourced?)
The different levels of complexity associated with certain
areas involving security, operations, planning, and monitoring
have caused many national banks to outsource all or parts of
their Internet banking operations. Banks should periodically
reassess their sources of technology support to determine
whether a given solution continues to fit their business plan and
is flexible enough to meet anticipated future needs. Regardless of
whether technology services are provided in-house or through a
third-party servicer, national banks need to have a strong link
between their technology provider and their strategic planning
process. This will enable the bank to link new products and
services with the existing technology and product mix.
There are pros and cons to offering technology-based
products and services in-house versus contracting with a vendor.
Larger national banks with substantial resources may choose to
purchase computer hardware and operating systems and/or
develop the necessary application software in-house. This option
may provide the greatest flexibility to customize product
offerings.
Other banks may choose to purchase a “turnkey” system
from a vendor. In this arrangement the vendor typically provides
the hardware, operating systems, and applications software
necessary to enable the bank to offer the particular product or
service to its customers. The vendor will typically provide the
service and maintenance for the turnkey system. A variation is to
outsource the service. Using this option, national banks contract
with a vendor to operate their Internet banking Web sites at the
vendor’s location. This option may be especially well suited for
banks that do not have the technical expertise to develop this
service in-house. However, such banks need to place additional
emphasis on their due diligence to ensure that security is not
compromised.
Several companies are responding to the developing
markets for Web pages, Internet banking applications, and bill
presentment and payment services. Although many companies in
this market are prosperous and well managed, some are start-up
companies with unproven products, services, or track records.
National banks need to perform due diligence before
selecting a vendor to provide Internet banking services. They
should have a formal service agreement with the vendor that
clearly addresses the duties and responsibilities of the parties
involved. National banks need to monitor their vendor’s
operational performance, financial condition, and capability to
stay current with evolving technologies. National banks typically
fulfill their responsibility to assure their vendors have sound
internal controls by obtaining internal or third-party audit reports.
Examiners should refer to the IS Handbook for a complete
discussion of outsourcing issues. Whatever the source of Internet
banking technology, products, and services, it is important for the
national bank to have personnel with an appropriate level of
specialized expertise, consistent with risk, to monitor and
manage the business.
 Citibank uses well secured technology for its Online Banking.
It uses SSL Encryption Algorithm for its transactions. A Payment
Gateway is a system that passes Credit Card data, authorization
requests, and authorization responses over the Internet using
encryption technology.
The secure Citibank Payment Gateway allows the Card
member to conduct secure transactions on the Internet using the
industry standard Secure Socket Layer (SSL) technology that
enables 128-bit encryption of data transferred.
Citibank has launched its innovative mobile banking
application, Citi Mobile, in the US, allowing customers to access
their bank balance, pay bills and transfer funds, among other
functions, from their mobile phone. Soon it will launch in Pakistan.
The application combines the consumer need for
convenient, on-the-go banking with advanced mobile technology
that is compatible with more than 100 popular mobile devices,
across major US wireless carriers.
"Citibank prides itself on being at the forefront of technology
and innovation and on providing a superior client experience,"
said Maura Markus, president of Citibank North America. "Citi
Mobile is an example of our commitment to providing our clients
even more choices and convenience for their everyday banking,
wherever they may be. For our clients, it's like having Citibank
Online in the palm of their hand."
Security has been a high priority in developing the
application, the bank said. Citi Mobile transactions are equipped
with 128-bit encryption, the same technology used on the bank's
website. In addition, no personal information is stored on the
phone and, if a handset is lost or stolen, Citi Mobile can be
deactivated instantly. For added security, Citi Mobile only permits
access to accounts from the phone that is registered with the
service, and via a client's six-digit access code.
Initially, Citi Mobile will be launched in California, and by mid-
year, all Citibank clients will be able to enroll in the service. A
Spanish language version is also expected to be released later
this year. And after 1 and half year it will launch in Pakistan and
other Asian countries.
SECURITY:
Citibank is committed to provide a safe and secure online
banking experience. Check out the various initiatives that
Citibank has adopted to safeguard your online banking sessions.
Also explore how you can remain safe by adopting simple safety
measures.

1.
1.1. Unique Internet Password (IPIN):
Your security is governed by your Unique Secure IPIN (Internet to
select your IPIN online, you will have to verify your personal
information and generate an Online Authorization Code (OAC)
that will be sent to your Mobile phone/E-mail address. You will
then have to reconfirm the details and select your IPIN.
Password).
1.2. Citibank Online Security Measures:
Protecting you and providing a secure environment is a top
priority for Citibank. Some of the measures are:
1.3. Secured login
• All information passed on between Citibank and your
personal computer is "scrambled" and "reassembled" using
128-bit encryption, the highest level of encryption
commercially available.
• You can access your account by using only the Citibank-
issued Card number and PIN/password. You have to enter
the Internet Password (IPIN) every time you login to Citibank
Online.
1.4. Automatic time out
• Once logged in to Citibank Online, if there is no activity for 5
minutes, your secured Citibank Online session will be
automatically terminated to help protect against
unauthorized access.
1.5. Automatic lock out
• If the Internet Password (IPIN) has been entered incorrectly
six consecutive times, Citibank will lock any further online
access to the accounts.
• If you have been locked out of your accounts due to
incorrect PIN/password entry, contact your local Citibank
Customer Service Officer.

2. Digital Certificate from VeriSign

• Digital Certificates provide you the evidence of the server's
authenticity which safeguards users from trusting
unauthorized sites and allows the session to be encrypted.
• This is provided by a third party, the Certification Authority,
which in this case is VeriSign.

• You will see a 'closed lock' icon at the bottom of the

Internet Banking screen.
• Clicking on the lock will allow you to see the VeriSign
Certificate authenticating the site.
PERFORMANCE OF INTERNET BANKING
1 Execution
1.1 The aspects to be reviewed and the review process should be
chosen by taking into account the intended scope and objective
of the review as well as the approach defined as part of the
planning process.
1.2 In general, in gathering, analysing and interpreting the
Internet banking environment, a study should be made of
available documentation, such as bank regulations about Internet
banking, Internet law, privacy law, web banking system
documentation and use of the Internet banking solution.
1.3 To identify any problems relating to the Internet banking area
which have been noted previously and which may require follow-
up, the IS auditor should review the following documents:
• Previous examination reports
• Follow-up activities
• Work papers from previous examinations
• Internal and external audit reports
1.4 The IS auditor should map the key processes—both
automated as well as manual—relating to the Internet banking
initiative/system.
1.5 The assessment of the core business risks (set out in 6.1)
should include a critical evaluation of the Internet banking
objectives, strategy and business model.
1.6 The IS auditor should then assess the probability that the
risks identified pertaining to these processes (business as well as
IS risks) will materialise together with their likely effect, and
document the risks along with the controls, which mitigate these
risks.
1.7 As part of the IS risk assessment, external IS threats should
be evaluated depending on the nature of products offered by a
bank and the external threats to be addressed. These threats
include denial of service, unauthorized access to data, and
unauthorized use of the computer equipment, which could arise
from various sources such as casual hackers, competitors, alien
governments, terrorists or disgruntled employees.
1.8 Depending on the nature of the pre- or post-implementation
review, the IS auditor should test the significant processes in the
test and or production environment to verify that the processes
are functioning as intended. These tests include testing of
balance inquiry, testing of bill presentation and payment and
testing the security mechanisms using penetration testing.
1.9 In post implementation review the IS auditor should obtain, at
least, an understanding of network mapping, network routing,
systems and network security assessment, and internal and
external intrusion.
1.10 Since the Internet banking solution is predominantly an
information technology solution, it should meet the information
criteria established in COBIT, as well as other relevant standards
or regulations of the industry. The extent of compliance with the
information criteria, standards and/or regulations and the effect
of noncompliance should be analysed.
2 Aspects to Review
2.1 The following organizational aspects should be reviewed for
whether:
1. Due diligence and risk analysis are performed before the
bank conducts Internet banking activities
2. Due diligence and risk analysis are performed where cross-
border activities are conducted
3. Internet banking is consistent with the bank’s overall
mission, strategic goals and operating plans
4. Internet application is compliant with the defined and
approved business model

Competitor Analysis
Following review of the nine foreign banks operating in Pakistan
clears that Citibank is facing the hard time from two banks i-e Standard
Chartered and ABN Amro.
PROVISIONS:
Provisioning against non-performing loans affect the profitability of
banks directly. As far as provisions are concerned, Citibank made the
highest provision amounting to Rs 154 million followed by AGZ bank, ABN
Amro, and HSBC RS.40 million, 16 million and 10 million respectively. SCB
and MB have written back the provisions this year amounting to RS 49
million and Rs. 49 million respectively.
DEPOSITS:
 SCG with total deposits of Rs 57,804 million controls 33.43% per cent
of the total deposits (172,867 million) made by all foreign banks, followed by
Citibank and ABN Amro with 40,838 million or 23.62% and 34,696 million or
20% respectively. Out of the remaining banks only the AGZ bank has more
than 10% share in deposits i-e 11.68%.While AGZ registered the highest
growth in deposit of 20.8 percent, the banks experiencing major decline in
deposits were CA bank (47.1%) and Deutsche Bank (32.4%). Citibank also
reported the decline in deposits by (1.6%).
ADVANCES:
Six banks out of 9 have registered decline in advances. Citibank also
reported decline in advances by (5.4%). The banks registering the growth in
advances are AGZ, SCB, and ABN Amro by 28.4%, 10.9%, and 5.4%
respectively.
PROFIT BEFORE TAX:
However, when one looks at the profit before tax figures of these
banks, SCB has earned the highest profit amounting to Rs 2594 million,
followed by Citibank and ABN Amro amounting to Rs.2288 million and Rs.
1307 million.
ASSETS:
SCB ranked 1st according to the banking survey of Pakistan with
highest value of assets amounting to Rs. 82498cmillion, followed by the
Citibank and ABN Amro with the assets amounting to Rs. 62148 million and
45,722 million respectively.
RETURN ON ASSETS:
One of the criteria for evaluating the performance of commercial
banks is return on average earning assets. On the basis of this, Citibank
emerged to be the best for the year 2002. It improved from 3% to 3.7%
followed by the MB, SCB, and ABN Amro with 3.5%, 3.1%, and 2.9%
respectively.
RETURN ON EQUITY:
Return on average equity is important for the head offices of these
banks. Citibank has the largest equity of Rs 6826 million followed by SCB
Rs.6312 million and ABN Amro Rs.3140 million. The ROE of the foreign banks
for the two years 2005 and 2006 AGZ emerges the best bank as far as REO
is concerned with 39.1%, followed by the ABN Amro, SCB, and Citibank with
34.5%, 28%, and 19.4% respectively.
MARKET SHARE:
Overall market share of foreign banks as per economic survey of
Pakistan is 2.5% but the banks are claiming different shares. It is difficult for
researchers to know the actual market share.

BRIEF ON THE DEPARTMENT WORKED IN/ TASKS

PERFOMED / CONTRIBUTION MADE DURING
 INTERNSHIP
I spend whole of my six week internship period in the collection
department which consist of Front End, Mid Range, and Hard Core. Following
is the detail of my working in these sections:
Front End
• Making the low risk calls, the main purpose of which is to reminder
the card
customers about their dues.
• Also I make the updating of records by using the different activity
codes.
• Verification of cash book of TC’s and FC’s
• Check the cash entry that it is properly made in the cash register.
• Receiving return cheques from cards operation.
• Recording the entry of these cheques in the return cheques register.
• Also make entry in the computer.
• Inform card member about the return cheques.
• Filing cheques in safe files.
• In case, if cheque is received back by the client again update the
system about reversal.
• Passed the client instruction to respective department.
• Verification of the field visit sheet and also check visits updation in
system.
Mid Range
• Handling of return cheques.
• Handling of return mails (statements).
• Incase of change in address update in system.
• Visited clients with FC’s.
• Filling of cash slips in MIS.
Hard Core
• Printing of cancellation advice.
• Dispatching of cancellation advice.
• Handling of return cheques.
• Maintaining the records of accounts transfer for legal proceeding.

IDENTIFICATION OF MAIN PROBLEMS:

Citibank is well organized bank and operate efficiently in this competitive
environment
so; it is difficult for me to identify only one main problem. But nothing is
perfect in this
world there is always a room for improvement. According to my limited
knowledge
improvement can be made in following areas:
• Behavioral problems among permanent and contractual employees.
 • Job security.
• Lack of participation from the employees
• As major commission is performance based therefore employee can
do everything to get their commission.
• Senior employees ask juniors for their personal work during the office
hours.
• Break down of system also disturb the banking operation.
• As there is performance base incentive system employees are under
pressure (Stress) to perform best. In case of failure their earning will
be affected.

CONCLUSION:
Citibank is one of the oldest foreign banks operated in Pakistan from
last 44 years prove itself as the best and most prestigious bank in the
banking industry. Due to low interest rate prevailing in the economy bank
shifted its emphasis towards consumer banking. Bank has the effective
advance technology which enhances its efficiency of operations. This
technology also provides bank competitive edge over its competitors.
Bank serves its customers by providing a wide range of quality
products and services such as credit card, loans, car financing, e-card,
banking accounts. Hospitality and personal banking is the distinct feature
which prominent it among its competitors.
Bank considers its employee as the real assets and no hesitate to
invest in human capital. Bank has the efficient and competitive work force
due to which it retains its position in the market. Bank cares for its employee
not only by providing attractive compensation but also take the personal
care of its employees.
In short, Citibank is the multinational bank with diversified strategies
of delighting its customers by providing the modern globally accepted
products and services which suits their financial needs conveniently.