Canada Report 2013
Canada Report 2013
Canada Report 2013
1 The Event
Exhibit
ors
61
Alc. Beverages
Broilers
15
3
Chicken
products
Condiments
Dairy
substitutes
30
30
9
Product
Beef products
Breads/rolls
Canned
F&V,
and Sea foods
Chocolates
Drinks
Confectionery
Eggs/Products
Exhibito
rs
26
22
16
22
26
3
Product
Exhibito
rs
Alc
50
Non
Beverages
Breakfast foods
Cheese/Cheese
products
Coffee
Dairy products
Desserts/Dessert
items
50
16
24
19
52
Product
Exhibit
ors
51
Ethnic foods
Product
Frozen foods
Exhibito Product
Exhibito
rs
rs
66
Frostings, fillings
12
etc
42
Herbs, spices,
19
seasonings
49
Meat Products
48
10
Onions
3
Fruits
17
Gourmet foods
Ice creams/
Meat
substitutes
Organic foods
16
4
Ingredients
Olives
18
Pasta/Noodles
19
Pork products
24
Salads/Dressin
gs
Snack foods
13
Potato
products
Sauces/Bases
49
Syrups
Flavours
Turkey
products
Vegetarian
products
&
32
Pizza/Pizza
products
Rice
39
Sea foods
16
Soups
12
25
Tea
26
13
Veal products
Sugars
sweeteners
Tomato
products
Vegetables
23
Yogurt
10
&
12
&
11
20
The categorization of the Halls dedicated for the event was as follows :
Hall A : comprising of meeting halls Security office and Show office
Hall B : Main exhibition nerve centre
Hall C : Another primarily meeting area
5. APEDA stand details viz area, location etc: APEDA had taken a
stand space of 60 Sq Mtr at the event with bare space . The stand location was
Booth No 427 , Hall No B in Between US and Mexico Pavillia.
6.
There were three exporters who participated with APEDA at the event.
These were:
Sn
1.
Mr Ali Mehdi
Company Name
Products
displayed along
with quantity
Local
Toronto Basmati Rice
representative of KRBL
Limited
(email
[email protected])
2.
3.
Dr JP Gupta (R )
Processed foods
like ready-to-eat
products
and
snacks , Frozen ,
Parathas,
samosas etc.
LUCA
brand
specialty flavored
wines like Litchi
wine,
mango
wine
herbal
wine , Sauvignon
Blanc white wine,
Tel: 00-91-11-46573940
She
Rose,
Mobile 00-91-98-101-41635
Sparkling wine
Email:[email protected] Exotic etc.
8.
Performance of vendor/organizer of the event: CRFA is the
organizing agency for the show. Looking back in retrospect we are of the view
that they need to publicize this event better and also ensure that serious
business interests visit the event.
CRFA had Freeman as their agency for construction of the booths. Our
booth was well made out as per design provided to them and the job was
completed much ahead of the schedule. We were handed over the fully
completed booth in the morning of 2nd March, 2013. We had dispatched the
samples and publicity material to Toronto through M/s Bluebird Logistics Pvt
Ltd New Delhi. Their Toronto counterpart
M/s Meholinks were efficient in delivery of their services. The samples
were delivered at the Booth in the forenoon of 2nd and we were able to
complete the decoration and sample display arrangements well in time. Mr Ajit
Kumar and Mr Amit of Deep Foods Canada extended their wholehearted help
and support in this activity.
9.
Visitors details: There was a consistent flow of visitors to the APEDA
Booth and they showed keen interest in tasting the Basmati preparations as
also the other products being taste sampled. The specialty wines of M/s
Nirvana Biosys drew special attention and visitors displayed keen interest
especially in herbal and mango wines. Visitors were astonished to know that
India produces such good wines and the general query was about the
availability of these wines in the local market for consumption. Since the
Liquor Control Board of Ontario (LCBO) had earlier cleared these wines for
sampling it paves the way for selling these wines in Toronto. But LCBO has
already given clearance for sale of Mango wine from June onwards.
Interested visitors were given this information.
10.1
10.2
10.3
10.4
10.5
10.6
10.7
10.8
The samples were duly and timely cleared by M/s Meholinks, Canada and
delivered at APEDA booth on 2nd March forenoon.
11.
Special campaign undertaken during the exhibition : M/s
KRBL carried out wet taste sampling of Basmati Biryani on all the three days of
the event . On the other Hand, M/s Dipkiran Foods carried out wet sampling of
their snack foods items.
LITTLE
BIT
OF
INDIAN
SAMOSA
IS
WELCOME
TOO
DISCUSSIONS WITH MRS PREETI SARAN, H.E C.G. AT THE INDIA DAY FUNCTION (MR
PRADEEP KUMAR, CONSUL (COM) AND MR AJIT KUAMR ARE ALSO SEEN)
12.
Product
Guar gum
Basmati Rice
Other Processed
Fruits & Veg
Cereal Preparations
Miscellaneous
Preparations
Buffalo Meat
Other Fresh
Vegetables
Mango Pulp
Alc & Non-Alcoholic
Beverages
Groundnuts
Non Basmati Rice
Floriculture
Dried and
Preserved Veg
Jaggery and
Confectionery
Milled Products
Other Fresh Fruits
Pulses
Natural Honey
Fresh Mangoes
Other Cereals
Walnuts
Poultry Products
Fruits & Vegetables
Seeds
2009-10
Qty Value
1209
2
9245
13
2010-11
2011-12
2012-13*
Qty Value
Qty Value
Qty Value
4628
8 8088
48 5639
80
16531
22 28458
36 22227
24
25275
5358
16
7
17531
6448
12
9
17616
8214
14
12
11191
6185
10
10
6320
280
8
0
5363
0
7
0
7923
2427
11
6
6291
708
10
2
3190
2079
3
2
3171
2885
3
3
4002
2945
4
3
3389
2132
3
2
56
547
1560
534
0
1
1
2
105
23
111
524
0
0
0
2
2025
1772
3655
868
3
3
3
3
2443
378
1611
722
2
0.5
1
2
3490
1748
1800
1224
1453
1890
1255
165
56
255
404
0
0
1
1
1
0
0
0
0
0
0
1384
2232
1213
107
187
427
743
0
1791
1
1
1
0
1
0
0
0
0
2633
2564
1356
283
94
406
874
24
1069
2
1
1
0
0
0
0
0
0
1600
2655
760
759
107
430
1314
0
0
2
1
0.3
1
0.4
0.4
1
0
0
0.9
0.02
Dairy Products
7
Fresh Onions
283
Sheep / Goat Meat
44
Processed Meat
1
Cocoa Products
10
Fresh Grapes
9
Wheat
0
Swine Meat
0
Animal Casings
0
Total 64980
0
63
0
227
0
0
0
9
0
5
0
24
0
3
0
0
0
0
62 67487
0
18
0
226
0
28
0
7
0
4
0
3
0
0
0
0
0
0
72 99389
*April-December, 2012-13
0
27
0.1
0
243
0.1
0
0
0
0
0
0
0
60
0.2
0
79
0.12
0
0
0
0
0
0
0
0
0
153 72175 155.14
Source: DGCIS
From the above table it emerges that the major products currently
being exported are Cereals and cereal preparations, processed food items ,
milled products, Guar Gum, Jaggery & Confectionery.
During our interaction with limited interaction with the trade interests,
it emerges that there is good potential for enhancing the export of the
processed food products but at competitive prices. But it was noticed that
people in Canada would like to taste the products before deciding on their
acceptance of products . Hence, it is essential that apart from routine
participation in Trade Fairs , APEDA may conduct specific promotion programs
for products like Mangoes, Grapes and any other products that would be
decided in consultation with the Indian Mission in near future.
Commodity
1 LIVE ANIMALS.
2 MEAT AND EDIBLE MEAT OFFAL.
4 DAIRY PRODUCE; BIRDS' EGGS; NATURAL
HONEY; EDIBLE PROD. OF ANIMAL ORIGIN,
NOT ELSEWHERE SPEC. OR INCLUDED.
5 PRODUCTS OF ANIMAL ORIGIN, NOT
ELSEWHERE SPECIFIED OR INCLUDED.
200910
2010-11
20112012
0.03
0
0.12
0
0
0.57
20122013(AprDec)
0
0
0
0
1.57
0.32
0.28
0.48
0.82
0.32
7
8
10
11
13
15
16
17
18
19
20
21
Source: DGCIS
0.01
424.85
1.01
0
0.16
0.06
0
2.26
0.01
0.05
0.01
0.96
0.29
430.31
It is noticed that imports from Canada over score exports from India.
This leaves a lot of scope for aggressive marketing of APEDA related products
in Canada through concerted promotional activities.
14.
Publicity and advertisement: As far as APEDA is concerned,
sufficient publicity was done amongst exporter through sending them notice
of participation. As for the organizers, it appears that this aspect of proper
publicity has left something more to be desired. There was no information
about the inauguration of the event.
15.
Feedback of the participants: At the end of the exhibition,
participating exporters were requested to provide their frank feedback. Their
written feedback is reproduced as follows :
16.1 Mr Ali Mehdi: Commendable effort and hard work by APEDA. Overall
stall location and presentation have been very impressive. CRFA, however,
needs to do its part by drawing in more serious buyers/visitors to walk the
show. Number of crowd/attendees was very poor.
16.2 Mr Jesal Patel : APEDA presence very good and impressive. They should
participate more often to value our Indian food presence felt. My suggestion
would be to participate in Grocery and Food Shows more rather than Shows
like CRFA where more emphasis is for restaurants. Looking forward to working
with APEDA in future exhibitions. All the best APEDA.
16.3 Dr JP Gupta : On behalf of our company, I would like to express my
sincere thanks and gratitude for your support during CRFA show. It is
worthwhile to mention that the Stall was well prepared meeting International
standards. It would not have been possible for us to participate in this fair
without extending an APEDA support. We achieved the followings:Our wines have been tested by LCBO and found to be fit for human
consumption.
Wines supplied to LCBO were Sauvignon Blanc, Lychee, Mango and
Herbal red and white and SHE.
Most of the visitors appreciated our wines due to their uniqueness in
style, structure and delicacy. Appreciation on our Herbal red and white wines
were beyond our expectations.
Two distributors one from Florida and one from Calgary (Canada) visited
our stand. They have also appreciated our wines due to uniqueness and the
positive response, which they received from almost all visitors. The agreed to
introduce our wines in US and Canada.
Mr. Miguel Chiaperro, our distributor also spent more than one and half
day at our stall providing assistance to us in wine tasting. He was surprised
with the positive response of LUCA wines form visitors.
We are extremely satisfied with the response received on LUCA wines as well
as the support provided by us by APEDA.
2.
Contact Details
Mr. Bakshi Puri
Raj Grocers Inc
114 Norfinch Drive, Unit # 4
Toronto, Ontario M3N 1x1
Tel : 001-416-745-0776
Fax : 001-416-745-0300
E.mail : [email protected]
Mr. Robbie Girdhar
Tel : 001-416-400 6053 (Cell)
Tel : 001-9057958052
E.mail : Robbie.girdhar@gmail
3.
4.
5.
Products/area of interest
Showed interest in importing
any consumer pack goods for
retail.
6.
7.
The other visitors who visited APEDA booth and had some interaction
are :
SN
1.
Contact Details
Mr Gregor Phibbs
Sales
Blue Rover
Tel: 00-1-855-682-2874
Cell: 00-1-905-745-5437
Products/area of interest
He mentioned that he can help
client in guidance ein local
regulations of the Government
of Canada
2.
Mr Adrian Fenech
Sales Executive
CANAAN Transport Group Inc
Suite 910-185, The West Mall
Toronto ON M9C 5L5
Tel: 00-1-416.621.6800
Fax: 00-1-416.621.6801
Cell: 00-1-647-657.1570
Email:
[email protected]
3.
4.
Mr KV (Kam) Rathee
Can extend assistance in any
Special Advisor India
blegal issues
Blake, Cassels & Graydon LLP
Barristers & Solicitors
Patent & Trade Mark Agents
199 Bay Street
Suite 4000, Commerce Court Street
Toronto ON M5L 1A9
Canada
Tel: 00-1416.863.2400
Dir: 00-1-416.863.3157
Direct Cell: 00-1-416.898.1599
Fax: 00-1-416.863.2653
Email: [email protected]
Mr Carol Zweep
Keenly discussed how APEDA as
Manager
an organization functions.
Packaging & Food Labelling
Services
GFTC
Guelph Food Technology Centre
88, McGilvray Street
Guelph, ON
N1G 2W1 Canada
Tel: 00-=1-519.821.1246 X 5019
Cell: 00-1-519.362.8564
Email: [email protected]
Fax: 00-1-519.836.1281
5.
Mr Suman Sandillya
Executive Chef, Centerplate
Direct Energy Centre, 100 Princess;
Blvd, Toronto , ON M6K 3C3
Canada
Tel: 001-416.263.3527
Fqax: 00.1.416.263.4157
Cell: 00-1-416.508.2441
Email:
Suman.
[email protected]
17.
Recommendations: It is essential that in consultation with the
Indian Mission and importers, APEDA needs to conduct regular and focused
promotional campaigns for products for which after promotion sales can be
available.
It also emerged during our interactions that the best mode of operation in
Canada is through local distributor network.
18.
Photographs
appropriate places.
(Ajit Kumar)
Section Officer
Department of Commerce
(Vinod K Kaul)
Deputy General Manger
APEDA