50 SIMPLE

LEAD GENERATION TACTICS

Tips, tactics and examples for generating leads and
referrals from real small businesses around the world

Written by
John Jantsch
and
the Duct Tape Marketing
Consultant Network

ducttapemarketing.com | facebook.com/ducttapemarketing | twitter.com/ducttape

50 Simple Lead Generation Tactics

The following ebook is a compilation of lead generation tactics taken from the wild over the years by myself
and the growing army of Duct Tape Marketing Consultants.
Each example lists the type of business that put the tactic to use but dont limit your thinking to your type
of business only. In most cases, with just a bit of tweaking you can apply the same approach to your business.
Scan through the list looking for 8-10 tips that you could employ and then go to work adjusting the example
to fit your market, product or service.
If you would like help developing a comprehensive lead generation plan and marketing strategy tailored
to your business, contact one of the Duct Tape Marketing Consultants found throughout this work.
Thanks and feel free to share this ebook.

John Jantsch
Duct Tape Marketing
And the Duct Tape Marketing
Consultant Network

50 Simple Lead Generation Tactics

1 Software Company sponsors monthly webcast on best practices for nonprofits (target:

Development Directors/Fundraisers). Invites Referral Partners to be the speakers. Tactics:

email to 2000, direct mail to 2000, social media, and press release. Short term leads come
from presenters (software company is top of mind with them - referrals are up). Long term
leads come from registrations. As registrants come from direct marketing, they are added to
the email list and fresh contacts are added to the direct mail list.

Dawn Westerberg Dawn Westerberg Consulting

Austin, TX www.dawnwesterberg.com

2 Wedding Photographer:
Offered couples a free portrait ($250) on their one-year anniversary if the couples would provide three referrals at the
time of the wedding. Then they also asked the couple for the list of the entire wedding party and sent them thankyou notes for being so helpful with all of the arrangements, photos, etc. The photographers also offered a free family
photo as a way of saying thanks. What they found was that people who were in a wedding party soon married as well.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

3 Green Cleaning Service:

Cleaning service promoted their environmentally friendly and safe (green) cleaning by
promoting the fact that Clean doesnt have a smell. Chemicals do. They offered a guarantee
of a free house cleaning if you smelled chemicals or cleaning agents.

David Smith Valens Point

Reston, VA www.valenspoint.com

4 Pilates Center:
Wanted to promote a specific Pilates program for expectant mothers. Teamed up with a 3D ultrasound company
and created a mutual referral program. Expectant mothers that went to have an ultrasound received a free group
lesson and/or a DVD with simple exercises to do at home. On the other side, expectant mothers that took the Pilates
program received a discount bonus for an ultrasound. Both addressed a specific niche with specific benefits,
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generating new leads for both companies.

50 Simple Lead Generation Tactics

David Gomez Bien Pensado

Buenos Aires, Argentina www.bienpensado.com

5 Heating & Air Conditioning Contractor:

During the sales process, they use testimonial letters from satisfied clients and then ask the
clients if they would be willing to provide a similar letter if everything works out as promised.
The customers and technician agree on a quoted price, the technician completes the work, and
then before collecting payment, offers an additional fifty-dollar referral fee if the clients write
a letter on the spot. It works every time.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

6 Business Consultant:
Offered a 100% guarantee on her services, provided that the clients stuck to their program and followed her advice.
This demonstrated the consultants high level of confidence in herself and established a trust that is often difficult
when first meeting professionals. The guarantee was not a high risk to the consultant because she knew it was rare for
clients to follow programs exactly, a condition of human nature. Those who stuck closely to their program would be
successful anyway.

Fiona Friesen Strategy Forward Marketing

Nanaimo, BC www.strategyforwardmarketing.com

7 Home Improvement Company:

Ran a contest called Raze the Roof to give a needy homeowner a new roof. They had
entrants submit photos of their tattered roof and a brief write up of their situation and why
they feel they deserve a new roof on a landing page on their website. The 30 entrants were
narrowed down to 10 finalists whose photos and write ups were posted to their Facebook
Business Page. Family, friends and the community at large had the opportunity to vote on who
they felt deserved a new roof via a Facebook poll. Facebook page fans have nearly doubled
in the month that the contest ran. They also partnered with the local minor league baseball
team, the Toledo Mud Hens, to sponsor their Sunday Fun Day family events and help promote the contest. They have
received tremendous local media support and attention. They also spent $10,000 on TV advertising to promote.
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50 Simple Lead Generation Tactics

Patrick Giammarco PWG Marketing

Toledo, OH www.pwgmarketing.com

8 Financial Planner:
Created his very own referral and lead network by sending a letter to ten other professionals
who he had worked with and felt comfortable referring business to. This letter informed them
that he was creating a unique referral network of one hundred of the areas top professional
service providers and was inviting them to become a member, but that he needed them to
recommend ten others who should belong to this exclusive group. He then created a resource
directory and website that featured all one hundred professionals. The entire group promoted
the directory and website and referred business to each other. As a result, other professionals
begged to be allowed into the group. The strategy was so powerful that many of network members did
no other form of marketing.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

9 Scissor and Clipper Sharpening Company:

Created a free Always Sharp Inspection service which includes polishing and adjustment of scissors or clippers
demonstrating their high level to quality and care they use. This establishes trust and delight with stylists or groomers
with a shined up and better functioning tool allowing them to provide a better service to their customers. Nearly
everyone who takes advantage of the inspection service will sign up for the sharpening service that also comes
with a 100% guarantee.

Debra Mendes Valens Point

Reston, VA www.valenspoint.com

10 Massage Therapist:
The goal was to attract more ideal clients to convert into long term, multi-visit clients.
They offered their current clients a special volume gift giving gift certificate rate for the
special people in their lives at the holidays, buy five 1/2 massages at the price of three. They
suggested it for teacher, coach, babysitter, neighborhood party, networking, Secret Santa, etc.
gift ideas. The gift certificate could be used by new customers only and after the first
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50 Simple Lead Generation Tactics

of the year. Once the giftee redeemed the gift certificate, they were then offered a full hour massage at the 1/2 hour
rate to encourage a return appointment. At the full hour massage, they were then introduced to the package deal.
This resulted in more exposure for the massage therapist, created instant credibility for the therapist through the
givers referral of a gift certificate and established a nurturing selling process to the prospect, enticing them to
continue to make appointments.

Vicki James Stand Out Results

Rochester, NY www.Stand-Out-Results.com

11 Independent Bookstore:
Teamed up with neighborhood schools to start a reading program. Students were encouraged
to read a certain number of books that they checked out at the library. Each time the book
was read the student received a punch on a reading card. After they filled up their card they
received a free book from the bookstore. This promotion got the bookstore tons of publicity
and exposure from the library and the school. Being smart marketers, they also were able to
acquire the books they gave away from the remainders section offered by publishers. Typically
this partnership arrangement allowed the bookstore to get the giveaway books, still highquality, desirable books, for under one dollar.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

12 Accounting Firm:
Created a cartoon strip featuring the accountant in over-embellished situations
regarding his clients and their anxieties over filing taxes. It casted the accountant
in a friendly, approachable light and provided some fun marketing content in an
otherwise straight-laced industry.

Fiona Friesen Strategy Forward Marketing

Nanaimo, BC www.strategyforwardmarketing.com

50 Simple Lead Generation Tactics

13 Veterinary Clinic:
Invited clients (pet owners), friends and neighbors to a Pet Beauty Saturday at their store
offering free pedicure for their pets, with a previous appointment booking. It allowed them
not only to acquire new customers but made cross-selling to current ones. Once they were at
the clinic, they also purchased additional beauty products, a toy or pet food.

David Gomez Bien Pensado

Buenos Aires, Argentina www.bienpensado.com

14 Business Consultant:
Every time he acquired a new client, he took his/her photo and made postcards for his/her to send to referrals.
The photo made the card much more effective and generated much better referrals.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

15 Auto Repair:
A certified Woman Friendly auto shop was looking to expand their reach within the six
area colleges. During college Open Houses, move-in weekends and Parents Weekends,
they advertised their designation and a reception for the student and parent which was
held at their facility to meet the mechanics and owner. The event featured a tour of the
facility complete with cars on lifts and open hoods, quick demonstrations on common car
issues (What to do if...), and other strategic partners that the attendees would find valuable.
For attending and registering at the event, each participant received a free oil change. By
providing an atmosphere for the parents to get to KNOW & LIKE the owner and mechanics, they quickly created a
TRUST environment that gave them the piece of mind that while their child was away from them, the student was
still being taken care of in a safe place and situation. Ultimately, the parents became a brand advocate for the Auto
Repair shop. The shop then would keep track of mileage, oil change and inspection dates and send reminder emails
or texts to the student and parent that it was time to come in.

Vicki James Stand Out Results

Rochester, NY www.Stand-Out-Results.com

50 Simple Lead Generation Tactics

16 Marketing Services Company sends post cards to LinkedIn contacts who have

endorsed them with a skill thanking them for the endorsement. Post card is hand written, no
promotional message - just thanks. 18 postcards sent in last 2 months, 4 leads, 2 closed.

Dawn Westerberg Dawn Westerberg Consulting

Austin, TX www.dawnwesterberg.com

17 Electrical Company:
Each time a service technician makes a call, they give the customer five $5 referral bucks certificates. The certificates
have the customers name on them. Customers are encouraged to give them to friends, family and neighbors.
Each time one of those $5 off coupons is used, the customer who gave them away also gets a $5 off coupon
sent to them to use on their next service.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

18 Commercial / Industrial Cleaning Service:

Offered free initial services from other appearance and cleanliness related businesses for
new customers. That included doormat service and external window washing. The entire
result (cleaned office, new front door mats, and clean windows) heightened the visual appeal
of the cleaning service.

David Smith Valens Point

Reston, VA www.valenspoint.com

19 Corporate Culture Consultant:

Created an eBook on how to develop a culture of excellence. Set up a landing page with the goal of collecting email
addresses and using an email nurturing campaign. Created a blog post and amplified via social media. Partnered with
the local Human Resources Association and Board of Trade to send out an email campaign promoting the eBook on
his behalf. Results included more than 150 downloads of the eBook in two days and three consultation requests.

Nicole Croizier Corner Your Market

Vancouver, BC www.corneryourmarket.ca

50 Simple Lead Generation Tactics

20 Attorney:
Sponsored online teleseminars and invited well-known authors and speakers by allowing
them to pitch their books or other products. Targeted clients lined up to hear the prominent
speaker and provided their names and e-mail addresses to get on the free call. The
teleseminars became so popular that the attorney recorded each call and created an entire
library of products that he used for other marketing efforts. By sponsoring the well known
authors, the attorney created a very high profile referral network.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

21 Software Services Company:

Strategic follows for Twitter - Use prospect list, nurture list, customer list to develop Twitter lists. Lists are kept private.
Use Hootsuite to follow lists and RT (retweet), promote prospects and customers. Stay top of mind with key audiences
so that when moment of truth comes, they contact solution provider. Build a more meaningful, strategic social network.

Dawn Westerberg Dawn Westerberg Consulting

Austin, TX www.dawnwesterberg.com

22 Clothing Store:
Partnered with surrounding, non-competing, stores to promote and refer each other. Each
store created discount cards and displayed them in the store and inserted them in shopping
bags. The stores also shared mailing lists and held secret after-hours specials, just for
customers who referred business.

J ohn Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

23 Financial Advisor:
Borrowed trust from well-known talk show host and committed to a year of dialog on current national and global
events and their economic repercussions. It took almost a year to win first big account, which more than paid for it all.

Amy Laff Comprehensive Marketing Strategies

Scottsdale, AZ www.comprehensivems.com

50 Simple Lead Generation Tactics

24 Registered Clinical Counselor wants to start helping clients overcome fear and

anxiety around horse back riding. Placed a Facebook PPC ad narrowly targeting only those in
a small geographic region who like horses. Results included 150+ Facebook likes (at a cost of
approximately $100) and three new clients (valued at approximately $2400).

Nicole Croizier Corner Your Market

Vancouver, BC www.corneryourmarket.ca

25 eCommerce Retailer:
Sent postcards to niche market segments with highly personalized graphics and messages and created pre-filled and
approved accounts with a special login code that also qualified the new customers for one time discounts just for
activating their account.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

26 Property-Casualty Insurance Agency:

Invited several local commercial insurance clients to participate in its Customer Appreciation Booklet. Each
business had to create and honor a Killer Offer of their service or product e.g. a payroll company offered 6 months
free service with a 12 month contract, an auto dealer offered an additional $1,500 off the best deal of any new vehicle
sale, a dental group offered a $800 off their Invisalign program, etc. The agency head compiled and printed Customer
Appreciation Booklets containing Value Certificates reflecting the offers provided by
10 local businesses. Each participating firm was asked to distribute the booklets to their
customers -- Before you go, let me get you a CAB (Customer Appreciation Booklet).
CAB Value Certificates were redeemable only by a new client of each participating firm to
avoid client cannibalism. Also, the offers were not discounts by a participating company,
but by the group of other companies represented in the CAB. Net effect: Without having to
invest in promoting their offer, each firm was able to significantly increase the value of their
incentive offer. Each firm now had a way to add value to their own services. Each firm now
had 9 other firms cross-promoting their services. Each firm had effectively moved their cost of sale to their point of
sale. Rather than buy an incentive to offer, they leveraged their internal costs of the offer against the street value of it.
Finally, the P&C agency was represented prominently on each CA Booklet and, as a result, generated lots of market
awareness, goodwill, and leads based on renewed appreciation and bonding with their clients and community.

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50 Simple Lead Generation Tactics

Bill Doerr SellMore Marketing

Kensington, CT www.theprofitproject.com

27 New home salesman, wanting to reach into surrounding community as potential

customers, printed postcards with a promise of a $50 gift certificate to a new Italian restaurant
just around the corner if someone made an appointment and toured some of their featured
homes. He worked out a deal with the restaurant owner to only pay $25 for the $50 face value
gift certificate. The home salesman generated 40 new leads which led to 4 new homes sold in
a 3-month period of time. Meanwhile, the restaurant owner was thrilled with the 40 families
who tried his new restaurant (of the 40, only a handful even knew he was open).
The restaurant considered the $25 cost of each certificate was cheaper than any advertising he could do otherwise.

Randy Vaughn Marketing Twins

Fort Worth, TX www.marketingtwins.com

28 Computer Repair:
This company simply asked for referrals every time they marketed or communicated with their clients in any manner.
They created a big rubber stamp that said, We crave referrals, and stamped that sentiment on every piece of mail
that left the place. Invoices, marketing pieces, newsletters, training manuals, work ordersyou name it. By putting
that message in front of their prospects constantly, they began to receive referrals from many different places.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

29 Financial Planner:
Used the concept of going opposite (tip of the hat to Daniel Burrus for his book Flash
Forward): Instead of concentrating on convincing people to put money into retirement
accounts they focused on helping newly retired professionals transition to how they would
now plan to withdraw that money for the rest of their lives. This detailed and thoughtful
process led to referrals and brought more money under management by their firm.

David Smith Valens Point

Reston, VA www.valenspoint.com

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50 Simple Lead Generation Tactics

30 Business Coach:
At networking events, people would always ask how business was and he would typically
respond something like, Just great. Now, he simply says, Business is very good, but I am
always looking for more clients who need this, then he hands them a referral card that
clearly states the types of issues, challenges, and frustrations that he helps people through.
Just changing his response to this seemingly automatic question has changed the way
he generates referrals.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

31 Christian concert promoter wanted to attract younger music fans using social media. Started setting up a

social media table at concerts offering free music CDs of local artists to people who Liked their Facebook page. At
bigger events, he would give away a signed electric guitar from a well known Christian artist. Facebook Likes went
from 600 to over 10,000 in 6 months. His Facebook page is currently over 17,000 Likes.

Donovan Hardenbrook Leap Innovation

Tempe, Arizona www.leapinnovation.com

32 Management Consultant:
This smart marketer made it a habit of acquiring testimonials from every single client
he had ever worked with. In some cases, he had testimonials from every single person that
worked for a business he had consulted with. At some point, he had more than 500 letters
from thrilled clients. Then, when a prospective client would call and ask for information
on his company or request a proposal for services, he would simply create a spiral bound
500-page book of testimonials with a snappy cover and send it over. The prospects were
floored by so much proof.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

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50 Simple Lead Generation Tactics

33 Software Services Company uses lumpy mailings for referral partners. Four times a

year, 3D mailing sent (logod water bottle, local brand of coffee with logod sticker, etc.) along
with rack card listing services, personalized letter suggesting cooperative marketing activities.
Each referral partner usually calls with a week or so with joint lead opportunities.

Dawn Westerberg Dawn Westerberg Consulting

Austin, TX www.dawnwesterberg.com

34 Massage Therapist:
Every time a new client signs-up for their six-session package, they give the client three referral cards for a free
massage. Clients give the cards away to friends and family. If one of those free massage cards then turns into a sixsession buyer, the original client gets a free massage.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

35 Use Outbound Marketing on Facebook!

This is a new twist, a total game changer, and it will work for almost any business. Use the new Facebook ad targeting
options (Power Editor in Facebook Ad Manager) to pinpoint ideal customers far beyond whats been possible
anywhere else in the past. You can target your ads by demographics, location, industry, job function, value of home,
likes and affinities, buying patterns, keywords, profile information, and even specific items purchased like bottled
water or non-fat milk. There are over 500 data points to pinpoint the exact folks you want
to communicate with. To engage, create a nicely worded ad with title and image and drive
traffic to a Facebook embedded landing page that presents an unbeatable offer: ebook, video,
webinar, drip feed or contest to build fans and your email list. Dont go for a sale, youre
just getting to know them. Make it worth it for them to get on your list and/or follow your
Facebook page. Technical tips: To embed a landing page from your website into Facebook
try ShortStack (free account), create an iframe to a specific URL on your site and attach
it to your Facebook page in ShortStack. Use the Wordpress plugin Premise to create your
landing page (or use any other landing page) and connect it to your email marketing tool like Mail Chimp, AWeber,
etc. The landing page doesnt have to be gorgeous, just compelling. This tactic is working right now for B2B and B2C
businesses of all kinds.

Justin Sturges Axis Internet Marketing

Sacramento, CA www.axisinternetmarketing.com

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50 Simple Lead Generation Tactics

36 Marketing Consultant:
Contacted a bank and an accounting firm that both had small business clients and offered to put
on a free marketing seminar for their clients. The bank and the accounting firm invited the guests
and provided the space and refreshments. The marketing firm provided the seminar content. The
bank and accounting firm liked the idea of doing something for their clients, but the twist that
really made this work was that the bank and accounting firm saw it as an opportunity to meet
each others clients and perhaps get some good exposure to prospective clients.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

37 Janitorial Services (B2B): The competition is tough within this industry and many business owners only

value price because they feel clean is clean. In order for a start-up to make traction within the market, they offered a
deal of 3 months free with a 6 month contract. By getting their foot in the door, they were able to establish that their
cleaners did, indeed, offer a higher quality service than their competitors.

Vicki James Stand Out Results

Rochester, NY www.Stand-Out-Results.com

38 Dentist:
Created what he calls compliment cards. Every time a client gives a compliment, like, that
didnt hurt at all, someone on his staff is ready with a referral card. The staff also emphasizes
that the only way they work is by referral.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

39 Disaster Clean-up Service:

Contacted every homeowner that had a disaster, regardless of whether they used their service or a competitor,
and offered replacement plush animals to their children. They toys were gathered via a community-wide donation
campaign. This heightened the name awareness of the company and increased referral leads. This worked for referrals
even though they may not have been the company that provided the cleanup service since each person that had
experienced a disaster in their home knew of at least 2 companies that worked in the industry - one that did
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the work and one that did something nice for their children.

50 Simple Lead Generation Tactics

David Smith Valens Point

Reston, VA www.valenspoint.com

40 Author:
An author promoting a book targeting train-collecting fanatics, located several very respected
authorities on the subject and offered to pay them up to a dollar for each letter endorsing his
book that they would send to their mailing lists. The mailing list owners jumped at the chance
and he willingly paid some of them over $1,000, but he sold hundreds of books and then
proceeded to sell a very expensive set of collections to many of his new clients.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

41 A Christian mechanic decided to change his strategy in terms of his LED sign in front of his business on

a major highway. Rather than posting the traditional mentions of vehicle repair and maintenance services they
perform, he changed the Saturday/Sunday/Holiday messages to be messages of inspiration, faith, Scripture and
encouragement. The targeted messages, reaching to a specific demographic, has brought hundreds of new customers
(mainly female) over the past 5 years who said they did not previously have a mechanic they could trust. All of them
mentioned that the Christian messages attracted them.

Randy Vaughn Marketing Twins

Fort Worth, TX www.marketingtwins.com

42 Environmental Consulting company (B2B):

Created a conference of Environmental and legal risks you might not be aware of and how
to avoid them. Invited specific and previously identified prospects, made the presentation and
at the end scheduled Preliminary Risk Diagnosis visits for those interested. At least one new
customer came from each presentation.

David Gomez Bien Pensado

Buenos Aires, Argentina www.bienpensado.com

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50 Simple Lead Generation Tactics

43 Mortgage Company:
Sets the table ahead of time by showing clients exactly how he is going to perform. He sets
the cost savings, interest savings, and time frame for the transaction all ahead of time. Then
he gets the client to agree to give him five referrals on the spot if he performs as promised. It
becomes a game and the clients always love it. Plus, it pushes him to perform and emphasizes
the value he provides.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

44 Bridal & Formalwear Salon:

Sponsor fashion clubs or cheerleading squads at local high schools. As part of the sponsorship and as a benefit for the
club, invite members (and a guest) to an after hours party at the salon before prom or homecoming season so they
can try on dresses or tuxedos. Offer door prizes in the form of coupons to people who attend and mention the event
on their favorite social media site (Twitter, Facebook, etc.). Give away a Grand Prize to people who sign up to enter
with name and email address. Follow up with all the people who enter using your favorite CRM/ESP provider.

Kevin Jordan Redpoint Marketing Consultants

Richmond, VA www.redpointmarketingconsultants.com

45 HVAC Contractor:
Sent out gift certificates to existing customers worth a free annual maintenance plan of $97.
Customers gave them to friends and for each friend that used it, the customer extended their
plan by another year free.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

46 Photographer: In a push to get more clients to sign up for boudoir photography sessions, she started a

strategic partnership with a high end restaurant in town to create a Dinner/Photography Session for Two package.
This is how it works: She and the restaurant work to put together the offer. They advertise the offer (20% off dinner
and photo session) on their respective websites and also in the local entertainment paper. They will also create
brochures to give to their respective prospects and they are also considering local radio spots to advertise the
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deal. They will use this initially around Valentines Day but will expand to other times of the year if successful.

50 Simple Lead Generation Tactics

Joe Sheets Triangle Marketing Consultants

Cary, NC www.trianglemarketingconsultants.com

47 Tutoring Service:
Sponsored multiple clubs (music, chess, math) at local schools in order to introduce company
to parents of the students that participated in those clubs.

David Smith Valens Point

Reston, VA www.valenspoint.com

48 Plumbing Supplies Store:

Offered sales people from plumbing and other construction related firms, finders fees, for giving his sales person
leads. A painting contractor would give him a heads-up when he was asked to bid a job and then the plumbing
supply contractor could reach out and make a special offer to the homeowner or contractor. If the lead turned into
a job, he would send a check to the sales person from the other company. Having all of these paid scouts out there
really kept him in the know about who was doing what.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

49 Global Motors & Drives Manufacturer:

Partnered with the leading industry B2B publication in their market, who developed quality
educational content and graphics, in the form of a 10 page eBook, and deployed it to the
publications audience/eList (55,000 email names). The publication wrote all of the content
(with input and guidance from clients), did all of the layout and design of the book, and then did
massive promotion of the eBook to the publication audience, which included two email blasts, and
numerous banner ads on the publications website and within all of their eNewsletters.

Ed Stott Stott Marketing

Newton, MA www.stottmarketing.com

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50 Simple Lead Generation Tactics

50 Multi-level marketing group looking for ways to grow the customer and distributor base beyond the home

parties approach, created two weekly events, on two different nights, two different times, at two different venues.
Any of the distributors on the team could bring one or two - or as many as they wanted - potential customers or
distributors. Offered complimentary wine and beer and presented the product in 20 minutes or so. New potentials
spent time with existing team members, learned a bit about the product/opportunity (became group selling),
which leveraged the time of many resources. Got over the hurdle of parties that might only have one or two people
attending - bring your party to us!

Theresa Bornbach BizSAVVY

Cedar Rapids, IA www.bizsavvyleaders.com

51 Dentist:
Installed an oven and small kitchen in his office and bakes chocolate chip cookies every day.
Every patient leaves with a little gift bag of cookies. A couple of things make this work so
well. Instead of smelling like a dental office, the place smells wonderful. The cookies are really
good, so people appreciate getting them, and the practice is so unique that people naturally
talk about it to friends and associates.

John Jantsch Duct Tape Marketing

Kansas City, MO www.ducttapemarketing.com

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About Us

About John Jantsch

John Jantsch is a marketing consultant, award-winning social media publisher and
author of three best-selling books, Duct Tape Marketing, The Commitment Engine
and The Referral Engine.
His blog was chosen as a Forbes favorite for marketing and small business,
and his podcast, a top ten marketing show on iTunes, was called a must listen
by Fast Company magazine.

About the Ultimate Marketing System

Created by John Jantsch, the Ultimate Marketing System
is a complete small business marketing system consisting
of 5 modules that include audio, video, workbooks,
worksheets and additional materials the product of
over 20 years of working with some of Americas most
successful small businesses and independent professionals.

Hire a Duct Tape Marketing Consultant

John Jantsch also created The Duct Tape Marketing Consulting Network that trains and licenses small business
marketing consultants around the world. These marketing consultants help you complete your ultimate marketing
plan. Youll receive one-on-one attention from a marketing pro that can help you craft a powerful marketing plan,
hold you accountable for completing each step, and then show you how to implement the plan to grow your business.

To get started with a consultant complete a free Signature Brand Audit (a $250 value) and Duct Tape Marketing
will assign a consultant that best meets your needs.



     

 


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