Comparison of The Ratios of Coca Cola and Pepsi
Comparison of The Ratios of Coca Cola and Pepsi
Comparison of The Ratios of Coca Cola and Pepsi
Coca-Cola Company
PepsiCo Company
Company Background
The Coca-Cola Company is the worlds largest beverage company serving more than 200 countries
with almost 500 brands ranging from the actual Coca-Cola to products such as Sprite, Fanta,
POWERADE, Minute Maid, and many, many more.
The product was originally born in Atlanta, Georgia, in 1886 where Dr. John Smith Pemberton, a
local pharmacist, produced a caramel-colored liquid, and when it was done, carried a jug of the new
product down the street to Jacobs pharmacy. Here, the mixture was combined with carbonated water
and sampled by customers who all agreed this new drink was something special. So Jacobs
pharmacy put it on sale and sold it for 5 cents a glass.
Later Dr. Pembertons partner and bookkeeper Frank Robinson invented the name and the lettering
which has been written the same way ever since.
Name
Logo
Industries served
Beverages
Muhtar Kent
Revenue
Profit
Employees
146,200
COCA-COLA
FANTA
COCA-COLA LIFE
MINUTE MAID
PWERADE
COCA-COCA LIGHT
GLACEAU VITAMINWATER
GLACEAU WATER
FUZE
BURN
NOS
POWERADE ZERO
SPRITE
COCA-COLA ZERO
DASANI
CIEL
SIMPLY
FRESCO
DEL VALLE
MELLO YELLO
FUZE TEA
HONEST TEA
ODWALLA
Pepsi Cola is, just like Coca-Cola, a creation of an American pharmacist. In 1893, 5
years after the introduction of Coca-Cola, Caleb Bradham began to serve his
customers Brads Drink from his own soda machine. Because of the positive
reactions of his samplers he decided to begin advertising in 1898 and he named
the drink Pepsi-Cola. He founded the Pepsi-Cola Company in 1902. Pepsi-Cola is a
big success in the United States and the Pepsi-Cola
Company decides to export the drink to Mexico in 1907,
other countries would follow soon.
The company invested in sugar and is declared bankrupt
in 1923 due to the collapse of sugar prices. After a couple
of reorganizations the Pepsi-Cola Company is bought by
Loft Inc. in 1931. Because of the popularity of Pepsi, Loft
changes its name to Pepsi-Cola Company in 1941.
Pepsi-Cola is referred to as the kitchen cola in the 1960s because its much
cheaper than competing drinks. The company decides to focus their advertising
strategy on the post-war baby boom generation. One of the new slogans is: Now
its Pepsi, for those who think young. Diet Pepsi is
introduced in 1964 for people who would like to live
healthy.
The PepsiCo Company was founded in 1965 by the
president of the Pepsi-Cola Company and the chairman of
Frito-Lay. It produces and sells not only soft drinks like Pepsi, 7-Up, Mountain Dew,
Miranda and Gatorade but also snacks like Lays, Doritos, Hamkas and Quaker
cereals in 192 countries.
Famous people like Michael Jackson, Lionel Richie, Tina Turner, Shaquille ONeal,
the Spice Girls, David Beckham, Britney Spears and Cindy Crawford appeared in
Pepsi commercials in the 1980s and 1990s to emphasize that Pepsi is the drink
for the new generation.