SUMMER TRAINING PROJECT

REPORT
ON
“COMPARATIVE STUDY OF VISHAL MEGA MART WITH BIG
BAZAAR”

(VISHAL MEGA MART, KANPUR)

Submitted in Partial Fulfillment of
Master of Business Administration
Programme-MBA-314 (2007-08)
Uttar Pradesh Technical University, Lucknow

SUBMITTED BY:-

ALOK PRAKASH TRIPATHI

M.B.A., 3rd Semester
Roll No.-0601470004

Faculty of Management Science

 SHRI RAM MURTI SMARAK COLLEGE OF ENGG. &
TECH., BAREILLY

FACULTY OF MANAGEMENT SCIENCE

S.R.M.S.COLLEGE OF ENGINEERING AND TECHNOLOGY,
BAREILLY

CERTIFICATE

This is certify that Mr. ALOK PRAKASH TRIPATHI a regular student of

MBA has undergone Practical Training in VISHAL MEGA MART,LUCKNOW
on the topic of “COMPARATIVE STUDY OF VISHAL MEGA MART
WITH BIG BAZAAR” for a period of 4 weeks commencing From 15TH JUNE
07 TO 14TH JULY 07

This Summer Training Project Report embodies the facts and figure
collected and interpreted by him during the course of Training.

Dr. S.P. Gupta

(DIRECTOR)
 CONTENTS
1. Introduction

2. Corporate Profile

3. Organizational Structure

4. Objectives

5. Products

6. Showrooms

7. Brands

8. Financial Position

9. Assumptions

10. Research Methodology

11. Analysis of Data 1st

12. Annuxures

13. Analysis of Data 2nd

14. Learning

15. Suggestions

16. Future plans

17. Bibliography

ACKNOWLEDGEMENT
 ACKNOWLEDGEMENT

One of the heart-warming things about writing this report is the generous and enthusiastic cooperation I
got from those to whom I turned for help in collecting facts and information. It is, therefore, a special
pleasure here to publicly acknowledge all those executives and managers who helped me during my
training in their respective departments.

I would like to express my sincere thanks to Mr.VIKAS JULANI, Regional Manager, VISHAL RETAIL
LTD., North Zone, who has given me an excellent opportunity to get an exposure in his esteemed
organization by allowing me to work on this project.

I record my grateful thanks to Mr. AJEET SINGH (Manager) , who conceived this novel idea and
initiated us to work on such relevant issue. Throughout this project, his expertise and careful guidance has
been consistence source of enlightenment.

I immensely acknowledge Mr. R.S. PARIHAR (A.S.M) , for extending his constant encouragement and
cooperation, which has been the moving spirit behind the project.

I am equally grateful to Dr. S.P. GUPTA Respected Director Sir SRMSCET, Bareilly for organizing my
training in this reputed organization.

I am equally grateful to all faculty members of MBA department of SRMSCET, Bareilly for organizing
my training in this reputed organization.

Finally I express my sincere indebtedness to all the staff & whole VISHAL RETAIL LTD. family for
extending their support in overcoming the challenges posed in the path of successful accomplishment of
the project.

ALOK PRAKASH TRIPATHI (MBA)

Shri Ram Murti Smarak College of Engineering & Technology

Bareilly
COMPANY PROFILE
 COMPANY - PROFILE

ABOUT THE ORGANIZATION

Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all
price ranges. The showrooms have over 7000 products range which fulfills all your
household needs, and can be catered to under one roof. It is covering about 1282000 sq. ft.
in 18 state across India. Each store gives you international quality goods and prices hard to
match. The cost benefits that are derived from the large central purchase of goods and
services are passed on to the consumer.

VISHAL HISTORY AND ACHIEVEMENTS

What started as a humble one store enterprise in 1986 in Kolkata(Erstwhile,
Calcutta) is today a conglomerate encompassing 51 showrooms in 39 cities.
India’s first hyper-market has also been opened for the Indian consumer by
Vishal. Situated in the national capital Delhi this store boasts of the single
largest collection of goods and commodities sold under one roof in India.

The group had a turnover of Rs. 1463.12 million for fiscal 2005, under the
dynamic leadership of Mr. Ram Chandra Aggarwal . The group had of
turnover is 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal
2007.

The group’s prime focus is on retailing. The Vishal stores offer affordable
family fashion at prices to suit every pocket.
The group’s philosophy is integration and towards this end has initiated
backward integration in the field of high fashion by setting up a state of the art
manufacturing facility to support its retail endeavors.

CORPORATE PROFILE
Vishal Retail Ltd. has a factory in Gurgaon, Haryana. This factory has more
than 700 imported machines that have a capacity to manufacturer 150000 pieces
a month. The factory occupies 80000 sq ft of covered space. The Vishal group
indirectly gives employment to more than a 1000 people. These people work in
ancillaries that supply finished goods to the company.

Our 10 warehouses cater to 51 showrooms in 39 cities. It is covering about

1282000 sq. ft. in 18 state across India.

By the end of March 2007 we will expand our outlets to 61 companies owned
outlets and many franchise operations

Our loyalty programme gives the Indian consumer of being rewarded

every time he makes a purchase at any of our stores anywhere in the country.
Consumers can make purchases at any store and accumulate points at a central
level. These points are redeemable at any of our stores. You can accumulate
points even when you make a purchase while traveling and redeem points at any
store. So no matter where you are in India you can partake in our loyalty
programme.

Our dedicated professional Quality Control team ensures the quality of

our products. Our quality checks start the basic cloth and accessories and end
with our doing a full inspection on the finished items. We believe that Quality
Control is the key to success. Our goal is to give the customer with the best
quality and value for his money.
ORGANIZATIONAL

STRUCTURE
CORPORATE ORGANIZATIONAL STRUCTURE
OBJECTIVES
VISHAL MEGA MART’S OBJECTIVIES

QUALITY POLICY STATEMENT

"We will deliver defect - free products, services and solutions to meet the requirements of

our external and internal customers the first time every time."

MISSION STATEMENT

We share the vision and belief that our customers and stakeholders shall be

served only by creating and executing future scenarios in the consumption space

leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty,

making consumption affordable for all customer segments – for classes and for

masses.
We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we

do.

We shall ensure that our positive attitude, sincerity, humility and united

determination shall be the driving force to make us successful.

VISION STATEMENT

Future Group shall deliver Everything, Everywhere, Everytime for Every Indian

Consumer in the most profitable manner.

Core Values

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

Flow: to respect and understand the universal laws of nature.

OUR MANAGEMENT OBJECTIVE

To fuel initiative and foster activity by allowing individuals freedom and action and

innovation in attaining defined objectives.

\
PRODUCTS
Our Products
Our Products Categories

HOME FURNISHING

Drawing Room Bedroom

Door Mat Bed Sheet

Carpet Pillows
Curtains Pillow Cover
Kitchen Bathroom
Apron Bath Mats
Kitchen Napkin Towel Gift Sets
more...

FOOD MART

FOOD & BEVERAGES

Snacks
Drinks
- SPORTS & FITNESS

INDOOR GAMES OUTDOOR GAMES

Basket Ball Cricket Bat
T.T. Bat Football
Boxing Kit Lawn Tennis
Swimming Costumes Tennis Racket
Water Ball Tennis Ball
Fitness Equip.
Personal Gym

- FOOTWEAR

BOYS GIRLS
Shoes Slippers
Sandals Sandals
LADIES MENS
Shoes Shoes
Slippers Slippers
more...
- TELEMART

Communication Mobile Accessories

Mobile Mobile Batteries
Mobile Charger
Mobile Dori

- MENS

Upper Lower
Shirt Casual Jeans(MP)
Shirt Formal Cotton Trouser(MPC)
Ethnic & Sports Winter Wear
Night Suits Suit(WMC)
T-Shirts Blazer(WMB)
Dupatta Windcheater(WMW)
Sherwani Jacket
more...
- LADIES ACCESSORIES

Upper Lower
Kurta Pants Jeans
Skirt Top Capri
Ethnic Winter Wear
Nighty Jackets
Lancha Stawl
Sharara Blazer
Salwar Suit Track Suit
more...

INFANTS

Garments Accessories
Hot Pant Bed Sheet
Frock Under Garments
Baba Suit Socks
Winter Wear
Sweater
Pull Over
more...

- WOMEN

Sarees Personal Items

Fancy(SRF) Cap(LCA)
Synthetics Socks(Las)
Banarsi
Jewellery Cosmetics
Necklace Lip Gloss
Ring Nail Polish
more...

KIDS BOYS

Lower Sets Winter Wear

Jeans Night Suit Suit
Bermudas Baba Suit Blazer
Dungries Jacket
Upper Ethnic
Shirt Formal Kurta- Pyjama
T-Shirt Sherwani
more...

KIDS GIRLS

Lower Sets Winter Wear

Hot Pant Night Suit Hipster Set

Upper Ethnic
Tops(GWT) Sharara
Frock(GFK) Lancha
more...

TRAVEL ACCESSORIES

Luggages Portfolio Bags

Suitcase Shoulder Bags
Executive Bag
School Bags
Pouch & Cases
Waist Pouch
Vanity Cases

HOUSEHOLD

AcrylicWare Copper Steel

Dinner Set Jug Cake Server
Home Aids Pressure Cooker Non Stick
Floor Wiper Cooker Handi
Sanitary Brush Pressure Pan Dosa Tawa
General Plastic Electrical App. Bone China
Goods
Coffee Mug Chopper Soup Set
Bucket Microwave Oven Dessert Set
Glass Ware Thermo Ware Porcelain
Cup Tiffin Cup & Saucer
Lemon Set Container

LIFESTYLE

Time Zone Opticals Gifts & Novelties

Ladies Wrist Watch Ladies Sun Glass Flower Vase
Mens Wrist Watch Mens Sun Glass Key Chain
Mens Accessories Electric Perfume/Deo
& Electronics Items
Belts Battery(ABT) Spray
Wallets Calculator(EEC) Deo
more...

TOYS & GAMES

Soft Toys Dolls Cycles & Scooters

Musical Toys Barbie Doll Cycles
Non-Musical Other Dolls Scooters
Board Games Infant Toys Video Games
Wooden Blocks Teether T.V. Video Game
Puzzles Swing Hand Video Game
more...

STATIONARY

School Office Paper Mart

Exam Board Office File Diary
Clay Punching Machine File
Party Stuff
Balloons
Ribbons
Our Products

- GARMENTS

MEN WOMEN

BOYS GIRLS
 INFANTS

- Home Furnishing

Bath Furnishing Bed Room Furnishing

Covers Drawing Room Furnishing

 Kitchen Furnishing

FOODMART

Chinese & Indian Food Food & Beverages

HOUSE HOLD
 Appliances Cleaning Aids

Gifts & Novelties Plastic Aids

Thermo Ware Kitchen Aids

SHOW ROOMS
SHOW ROOMS OF VISHAL MEGA MART

ANDHRA PRADESH

VISHAL Sagar Plaza ,

MEGAMAR Troop Bazar,
T Hyderabad

3-11-107,
VISHAL Ramanthapur, Ranga
MEGAMAR Reddy District,
T Hyderabad ,
Andhra Pradesh

ASSAM
Amaze Shopping
Mall,
A.T. Road, Opp.
VISHAL PanBazar
MEGAMAR Overbridge,
T Guwahati - 781001

0-9864266600

BIHAR

VISHAL Pandey Mall,

MEGAMAR Frazer Road
T

CHATTISGARH

VISHAL Guru Ghasidas

MEGAMAR Plaza, Amapara,
T G.E. Road, Raipur

DELHI
 A-18, B block,
Mohan Co-
VISHAL
Operative
MEGAMAR
Society, Mathura
T
Road, New Delhi.
0-9312004711

Palmohan Plaza -
VISHAL 39, Block - A,2
MEGAMAR Rajouri Garden,
T New Delhi

0-9312004844

10209/10210,
VISHAL Padam Singh Road,
MEGAMAR Karol Bagh, Delhi
T
0-93126312196

FD - 7 , Pitampura
VISHAL New Delhi
MEGAMAR
T
0-9312004710

E- 367, Nirman
VISHAL
Vihar, Vikas Marg,
MEGAMAR New Delhi 92
T

GUJRAT
 Zodiac Square,
FP-407,
Bodakdev,
Opp.
VISHAL
Gurudwara,
MEGAMAR
SG Road,
T
Ahmedabad
Gujarat

0-9328901600

VISHAL Ved Road,

MEGAMAR Surat, Gujarat
T

Kings Square
VISHAL
703+704/3/2/,
MEGAMAR
Near Jalaram
T
Mandir, Paldi

HARYANA
SCO 10,11,12
VISHAL Near Payal Cinema,
Sector- 14,
MEGAMAR
Gurgaon,
T
0-9312004709

VISHAL SCO No. 104 & 105,

Sector -5, Punchkula,
MEGAMAR Haryana
T
 Sun City Mall,
Near Jindal
VISHAL House, Opp.
MEGAMAR Vidyut
T Nagar,Delhi
Road,
Hissar - 125001

JAMMU & KASHMIR

VISHAL Near Govt. Tube
Well, Kunjwani
MEGAMAR Byepass, Jammu
T

JHARKHAND
Central Bank
Building,
VISHAL Vishnu Talkies,
Main Road, Ranchi
MEGAMAR
Jharkhand
T

0-9334700337

VISHAL NH-33, Dimna

Chowk, Manho,
MEGAMAR
Jamshedpur,
T Jharkhand

VISHAL Main Road

MEGAMAR Saraidhela, Dhanbad,
T Jharkhand

KARNATAKA
 No. 31/9, Hosur
VISHAL Main Road ,
Near Central Silk
MEGAMAR
Board Junction,
T Bangalore ,
Karnataka

MADHYA PRADESH
Mangal City, Plot
VISHAL No. A-1, PU-4,
MEGAMAR Commercial Scheme
T No. 54, Indore,
Madhya Pradesh

VISHAL Kranti Appartments,

B Wing, Yashwant
MEGAMAR
Niwas Road , Indore
T , Madhya Pradesh

Kanha Shopping
VISHAL Mall Pvt. Ltd.,
C-5, City Center,
MEGAMAR
Lashkar, Gwalior
T
040-93110291

MAHARASHTRA

Wing B, KPCT
VISHAL Building,
MEGAMAR Wanowarie, Pune,
T Maharashtra

Bansi Nagar, Near

VISHAL Railway Station,
MEGAMAR Aurangabad ,
T Maharashtra
 Suyojit Commercial
VISHAL Complex, Near Hotel
MEGAMAR Prakash, New
T Mumbai-Agra Road,
Mumbai Naka, Nasik

GOA

Samrat Ash Theatre

VISHAL Complex,
18th June Road,
MEGAMAR
Panaji, Goa
T
0-9873299090

ORISSA
WESTERN
MARKET
VISHAL BUILDING,
MEGAMAR Shop No.- 07,
T Bhubaneswar-9
Orissa
0-9337103541

VISHAL A-1/2 Nayapally,

I.R.C. Village ,
MEGAMAR
Bhubaneshwar,
T Orissa

BAJRAKBATI,
VISHAL Cuttack,
MEGAMAR Orissa - 753001
T
0-9337103544

PUNJAB
 Euphoria Towers,
VISHAL 2435, Maharaj
MEGAMAR Nagar, Firozpur
T Road, Ludhiana,
Punjab

Plot No 111 / 455

VISHAL Swani Motors, at
MEGAMAR G.T. Road,
T B.M.C.Chowk
Jalandhar (Punjab)

Arjan Complex,
Main Sirhind
Road,
VISHAL
Nr. Hemkunt
MEGAMAR
Petrol
T
Pump, Patiala

0-9356053301

Sector 32,
Urban Estate,
VISHAL Chandigarh
MEGAMAR Road,
T Jamalpur,
Ludhiana,
Punjab

SCO No. 126-127,

VISHAL District Sopping
MEGAMAR Centre, Ranjit
T Avenues, Amritsar ,
Punjab

RAJASTHAN
 1, Ajmer Road,
VISHAL Nr. Sarogi Petrol
Pump & Shalimar
MEGAMAR
Hotel, Opp. Govt.
T Hostel, Jaipur
0-9314500235

VISHAL Crystal Court,

5, Indra Palace,
MEGAMAR
Malviya Nagar,
T Jaipur, Rajasthan

VISHAL 6 B, Chopasani
Road, Near New
MEGAMAR
Kohinor Cinema ,
T Jodhpur, Rajasthan

VISHAL Hira Panna Market,

MEGAMAR Pur Road,
T Bhilwara, Rajasthan

VISHAL Vidhyadhar Nagar,

MEGAMAR Main Sikar Road,
T Jaipur, Rajasthan

VISHAL 138 - 139,

MEGAMAR Machla Magra,
T Udaipur
 Rajasthan

0-9350685202
UTTAR PRADESH

Ansal Plaza ,
VISHAL
Vaishali, Ghaziabad ,
MEGAMAR
T Uttar Pradesh

6 / 3, South Side,
VISHAL G.T. Road,
Silver City Complex
MEGAMAR
Ghaziabad-191001
T
0120-3954238

C-27/278,
VISHAL Maldahiya,
MEGAMAR Varanasi,
T Uttar Pradesh

16 / 111 , Mall Road,

VISHAL Near Nishant
Cinema , Kanpur
MEGAMAR
T
0-9335940043

Tulsi Theatre
Building, 12,
VISHAL Rani Laxmi Bai
MEGAMAR Marg
T Hazratganj, Lucknow

0522-3200454
UTTRAKHAND
 Shri Ram Plaza,
VISHAL Rajpur Road, Dilla
Ram Bazar,
MEGAMAR
Dehradun
T
0-9319675566

Opposite Naini
VISHAL Valley School,
MEGAMART Nainital Road ,
Haldwani

WEST BENGAL
Spencer Plaza,
VISHAL Burdwan Road,
MEGAMAR Siliguri, West
T Bengal
BRANDS
 Our VISHAL Apparels Brand

Vishal Mega Mart is one of India’s fastest growing retail chains. The chain
currently has 51 company stores in 39 cities in India. The Vishal brand is
known for great modern style for men, women and children. Vishal offers high
level fashion styling. Since 1986, our name has been synonymous with
quality, value and fashion integrity. We offer an unparalleled collection of
clothes for the entire family. Each garment is hand selected for quality and
contemporary
 styling. Vishal manufactures majority of its own garments and out sources
some under its direct quality supervision. This enables us to offer the lowest
possible and most reasonable prices

Our goal is to provide a range of fashion wear to suit every pocket. Our
product mix represents the most current fashion trends in tops, bottoms,
formals and accessories for men, women and kids . Our courteous staff
will ensure that consumers get a perfect fit.

Our Popular Brands are:

Zeppelin : Mens Shirts & Trousers Fizzy Babe : Ladies & Kids Girls

Kitaan Studio : Mens Shirts & Trousers Jasmine : Ladies & Kids Girls

Blues & Khakis

Mens Trousers Zero Degree : Kids Boys
:

Paranoia : Mens Shirts & T-Shirts Soil : Mens Shirts

Mens Trousers &

Chlorine : Mens Shirts Massa Bay :
Bermudas

Mens Shirts, T-Shirts,

Fume :
UnderGarments.
FINANCIAL POSITION
COMPANY STATUS

Key Stats & Ratios

Quarterly Annual(2007)
Net Profit Margin - 4.13%
Operating Margin - 6.50%
EBITD Margin - 11.46%
Return on Average Assets - 8.35%
Return on Average Equity - 25.76%
Employees 6,801
ASSUMPTIONS
 ASSUMPTIONS

 Goods are received, order issued and return in the same unit of measurement.

 If goods purchased are returned, there order must be completed and replacement will
not be acceptable.

 Quantity orders must be equal to the quantity received.

 An item once received or issued or returned cannot be modified or deleted.

 Once an order is given to supplier it cannot be modified or deleted. Because there

may be possibility of fraud.

 If we place an order of new item to new supplier, firstly, we should append the new

records in the item and supplier file.

 In receipt addition, a user can add more than one item on one or more purchase

orders one receipt but if he wishes toad new receipts together he will have to choose
addition option again.

 Orders dates can be greater than current date.

 All items weigh are in the same unit of measurements.

 RESEARCH
METHODOLOGY
 RESEARCH METHOLOGY

Fundamental to the success of any formal marking research project is sound research
methodology. A research design purely and simply the framework or plan for a study that
guides the collection and analysis of the data.

Method of Data Collection :

The research was conducted using primary as a source of information and the method
adopted was 'surveying'. Survey is the most commonly used of primary data collection in
market research. This widely used of its extreme flexibility.

Survey research is a systematic gathering of data from respondents through questionnaires.

The purpose research is to facilitate understanding or enable prediction of some aspects of
behaviors of the population being surveyed. A questionnaire is a formal list of questions
to be answered in the survey.

The questionnaire formed contained direct question, which were both open-ended and
close-ended. Among close-ended question, again both dichotomous and multiple choice
questions were used. The questions were framed keeping the objective of research in mind
and in such a way that they are able to extract the required information from the
respondents.

Observation method was also used. In it, the factors around the respondents wee keenly
observed e.g. space, potential for expansion etc. They were noted down as 'comments'
which proved very useful while analyzing the data.
 OBJECTIVE OF RESEARCH

Toshiba as per its new marking strategy increase its presence in all the segments needs to
generate a database. As soon as the database is in place, the strategy of telemarketing will
be used to prospect customers and there by extend market share.
With this objective in mind a survey was conducted in KANPUR city. A questionnaire was
framed by the researchers which asked regarding their requirements and future plans.

MAIN OBJECTIVE:
Comparative study of VISHAL MEGA MART with BIG BAZAAR.
SUB OBJECTIVES:
The analysis has revealed inter alia the following information:
 Segment wise prospective customers.
 Preferred buying options.
 SPANCO PROCESS

To find a customer is no easy for a company which has such a wide range of product &has
to cover a wide field.

Due to wide range of product and wide area to cover "VISHAL MEGA MART” strategy
called "SPANCO PROCESS". In the process:

S – Suspecting
P – Prospect Validation
A – Approach
N – Negotiation
C – Close
O – Order

Suspecting: It is the fist stage of SPANCO PROCESS. In this stage, company suspects
where is the customer. Suspect process is done through telephone directory, association
directory, cold suspecting and carpet coverage in cold suspecting, company send their
executive to various organisation and collected the data through interview or
questionnaire. According to condition of organization. In carpet coverage, they decided the
whole population into a number of samples and maximum unit of each sample is VISHAL
MEGA MART often does their suspect work through cold suspecting.
 SAMPLING PLAN
The Sampling plan was designed as follows:

 Sampling Unit : As already stated the survey was to be conducted in four market

segments. These segments were identified as:

• : Youth
• : Professionals
• : Senior citizen
• : Children

The feasibility of the sample unit comprising these segments was adjudged by the
insight regarding the workload and capability for capital investment. Care was taken in
choosing only those centers where document processing was prevalent.
 Sample Size: To gather information which could form a reliable database. The

sample size was as follows:

• Upper class customers - 50
• Upper meddle class customers - 41
• Meddle class customers - 39
• Upper lower class - 28
• Lower meddle class - 15
• Lower class - 08
 • COLLECTION OF DATA

The task of data collection begins after a research problem has been defined and research
design is chalked out. While deciding about the method of data collection to be used for
the study; the researchers should keep in mind two types of data i.e. Primary and
Secondary data.

The primary data, are those which are collected afresh and for the first time, and thus
happen to be original in character. The secondary data on other hand are those which have
already been collected by someone else and which have already been passed through the
statistical process. The data used for the present research is primary data. The different
methods that are used for collecting primary data are as follows:

A) Contact Method:
The 'contact method ' considering the short coming was selected to personal interview ing.
This method being versatile was arranged interviewing as it made concerned approach to
the respondent.
B) Observation Method:
The present investigation was done on the basis of making note of behaviour and gestures
of the target customers.

C) Questionnaire Method:
The method of data collection is quite popular and is being adopted by research workers,
private individuals and organization.
D) Schedule Method:
The method of data collection is very much like the collection of data through
questionnaire, with little difference which lies in the fact that schedules are being filled in
by the enumerates who are specially appointed for the purpose, these enumerators go to
the respondents along with the schedule and put up the question..Inferences are drawn on
the answers given by them.
 LIMITATIOS

1. The information disclosed by the respondent may not be very accurate.

2. At some places difficulty faced in obtaining the information due to absence of the
proprietor.

3. Unwillingness on the part of few respondents to disclose the information as per the
questionnaire.

4. Indecisiveness on the part of the respondents regarding some questions,

hence difficulty faced in recording and analyzing the data.
 ANALYSIS OF DATA

1- From where you purchase the goods?

a)- direct from manufacturer b)- supplier c)-own

a
Vishal Mega Mart

55.6
60
50 39.2
40 Direct from maufacturer
30 Supplier
20 Own
5.2
10
0
1

In Big Bazaar

49.5
50
40 30
30 Direct from manufacturer
20.5 Supplier
20 Own
10
0
1

Q2-How you manage your inventory?

 a)-Manually b)-by information c)-others

In Vishal Mega Mart

61.2
60
50 39.8

40 Manually
30 By information system
20 others
0
10
0
1

In Big Bazaar

100 92.6

80
Manually
60
By information system
40 others
7.4 0
20
0
1

Q3-How you gather information related to new products?

 a)-by advertisement b)-by customer c)-by manufacturer d)-others

In Vishal Mega Mart

41
40
30
35
23
30
By Advertisement
25
By Customer
20
By manufacturer
15
6 Others
10
5
0
1

In Big Bazaar

49
50

40 30.9
By Advertisement
30 By Customer
20 By Manufacturer
10 10.1
Others
10
0
1

Q4-Who fix the retail price?

a)-manufacturer b)-supplier c)-self d) as per the product

 In Vishal Mega Mart

65.3
70
60
50 Manufacturer
40 Supplier
24.7
30 Self
20 10 As per the Product
0
10
0
1

A
In Big Bazaar

59.8
60
50
40 Manufacturer
30 20.1 20.1 Supplier
20 Self
0 As Per the product
10
0
1

Q5-Profit margin is to be adjusted by whom?

a)-manufacturer b)-supplier c)-self d)-others

 In Vishal Mega Mart

64.5
70
60
50 Manufacturer
40 23.2 Supplier
30 Self
12.3
20 Other
0
10
0
1

In Big Bazaar

61.3
60
50
30.7 Manufacturer
40
Supplier
30
8 Self
20 , Others
0
10
0
1

Q6-How you forecast your demand?

a)-on the basis of need of customer b)-festival occasion

 c)-selling basis d)-basis of inventory

In Vishal Mega Mart

25.3
30 30.2 25.1
25 on the basis of need of
19.4 customer
20 festival occasion
15
selling basis
10
5 inventory basis
0
1

In Big Bazaar

44.3
45
35.4
40 on the basis of need of
35 customer
30 festival occasion
25
20 selling basis
15 10.2 10.1
10 inventory basis
5
0
1

Q7-Packaging is to be done by?

a)-manufacturer b)-own c)-others

 In Vishal Mega Mart

60 55.2
50 40.3
40 manufacturer
30 supplier
own
20 4.5
10
0
1

In Big Bazaar

49.1
50

40 30.4
20.5 manufacturer
30
supplier
20 own
10
0
1

Q8-How you manage your quality?

a)-by customer feedback b)-by supervising c)-others

 In Vishal Mega Mart

44.3 50.2
50

40

30 by supervising
by customer's feedback
20 others
5.5
10
0
1

In Big Bazaar

70.3
70
60
50
by supervising
40
by customer's feedback
30 19.3
others
20 10.4
10
0
1

Q9-How many workers do you have?

 a)- 1-10 workers b)- 10-20 workers

c)- 20-30 workers d)- more than 30

Comparison

36
35
30
24
25 vishal mega
20 mart
15 in Big
10 Bazaar
5
0
1

Q10-Which types of customers generally come to you?

a)-upper class b)-upper middle class

c)-middle class d)-all

 In Vishal Mega Mart

49
50 42
40
upper class
30
upper middle class
20 9 middle class
10
0
1

In Big Bazaar

48
50

40 21
21 upper class
30
upper middle class
20 middle class
10
0
1

Q11-The mostly customers is to be the age of?

a)-teenagers b)-youth

c)-kids d)-olds
 In Vishal Mega Mart

45
45
40
35 24 24
30 teenagers
25 youth
20 kids
15 7 olds
10
5
0
1

In Big Bazaar

39
40
35 31
30 teenagers
25 yputh
20 17 13
kids
15 olds
10
5
0
1

Q12- Which type of system does you has?

a)- LIFO b)-FIFO

c)- JIT d)- others

 In Vishal Mega Mart

50 46

40
31 LIFO
30 23 FIFO
JIT
20
Others
10 0
0
1

In Big Bazaar

46
50 41
40
LIFO
30 FIFO
13 JIT
20
Others
10 0
0
1

Q13-Which type of payment mode you allow?

a)- cash b)-credit cards c)- cheque

 In Vishal Mega Mart

100 81
80
cash
60
credit cards
40 cheques
13 6
20
0
1

In Big Bazaar

78
80
70
60
50 cash
40 credit cards
30 15 cheque
7
20
10
0
1

Q14- The relaxation in the cost is to be on the basis of-

a)- competitors b)- manufacturer

c)- to achieve your goal d)- others

 In Vishal Mega Mart

34
35 29
30 26
25 competitors
20 manufacturers
15 11 to achieve goal
10 others
5
0
1

In Big Bazaar

39
40
35 28
30
21 comptetiors
25
manufacturer
20
to achieve goal
15 12
others
10
5
0
1
ANNEXURES
 QUESTIONNAIRE
Q1- From where you purchase the goods?
a)- direct from manufacturer
b)- supplier
c)-own

Q2-How you manage your inventory?

a)-Manually
b)-by information
c)-others

Q3-How you gather information related to new products?

a)-by advertisement
b)-by customer
c)-by manufacturer
d)-others

Q4-Who fix the retail price?

a)-manufacturer
b)-supplier
c)-self
d) as per the product
Q5-Profit margin is to be adjusted by whom?
a)-manufacturer
b)-supplier
c)-self
d)-others

Q6-How you forecast your demand?

a)-on the basis of need of customer
b)-festival occasion
c)-selling basis
d)-basis of inventory

Q7-Packaging is to be done by?

a)-manufacturer
b)-own
c)-others

Q8-How you manage your quality?

a)-by customer feedback
b)-by supervising
c)-others

Q9-How many workers do you have?

a)- 1-10 workers
b)- 10-20 workers
c)- 20-30 workers
d)- more than 30

Q10-Which types of customers generally come to you?

a)-upper class
b)-upper middle class
c)-middle class
d)-all

Q11-The mostly customers is to be the age of?

a)-teenagers
b)-youth
c)-kids
d)-olds

Q12- Which type of system does you has?

a)- LIFO
b)-FIFO
c)- JIT
d)- others
Q13-Which type of payment mode you allow?
a)- cash
b)-credit cards
c)- cheque

Q14- The relaxation in the cost is to be on the basis of-

a)- competitors
b)- manufacturer
c)- to achieve goal
d)- others

Remarks : ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
ANALYSIS OF DATA
2nd
1. You belong to which age group?

1. 10-25 (25%) 2. 25-40 (45% )

3. 40-50 (20%) 4. 55 < (10% )

50
45
40
% OF PEOPLE

35
Age 10-25
30
Age 25-40
25
Age 40-55
20
Age 55 <
15
10
5
0
1
AGE GROUP
2. Profession of customer

1. Service man (23% ) 2. Business man ( 32%)

3. Professional (25%) 4. Others (20%)

35

30

25
% OF PEOPLE

SERVICE MAN
20 BUSINESS MAN
15 PROFESSIONALS
OTHERS
10

0
1
PROFESSION
3. Income of Respondent

1. Below -50,000 (8%) 2. 50,000-1, 00,000 (21%)

3. 1, 00,000-2, 00,000 (30%) 4. 2, 00,000 < (41%)

45
40
35
% OF PEOPLE

30 BELOW -50,000
25 50,000 -1,00,000
20 1,00,000 - 2,00,000
15 2,00,000 -<
10
5
0
1
INCOME OF REPONDENT
4. Metting place of Respondent

1. Vishal mega mart (57%) 2. Big Bazaar (43%)

60

50
% OF RESPONDENT

40
VISHAL MEGA MART
30
BIG BAZAAR
20

10

0
VISHAL MEGA MART BIG BAZAAR

5. Number of times you visit in Malls

 1. Mostly (12%) 2.Weekly (33%)

3. Monthly (27%) 4.Occasionaly (28%)

35

30
% OF RESPONDENT

25
MOSTLY
20 WEEKLY
15 MONTHLY
OCCASIONLY
10

0
1
FREQENCY OF VISITING

6. The purpose for coming in shopping Mall

 1. Buying (52%) 2.Shopping (48%)

53

52
% OF RESPONDENT

51

50 BUYING

49 SHOPPING

48

47

46
BUYING SHOPPING

7. Which place you want to prefer for shopping and buying?

 1. Vishal mega mart (47%) 2. Big Bazaar (53%)

54

53
52
% OF RESPONDENT

51

50
VISHAL MEGA
49 MART
BIG BAZAAR
48

47

46
45

44
VISHAL MEGA MART BIG BAZAAR

8. Which shopping Mall has large variability of products?

 1. Vishal mega mart (33%) 2. Big Bazaar (67%)

80

70
% OF RESPONDENT

60

50

40 Series1

30

20

10

0
VISHAL MEGA MART BIG BAZAAR

9. Which shopping Mall has more popular and top brands?

 1. Vishal mega mart (46%) 2. Big Bazaar (54%)

56

54
% OF RESPONDENT

52

50
Series1
48

46

44

42
VISHAL MEGA MART BIG BAZAAR

10.Which shopping Mall gives better service to their customer?

 1. Vishal mega mart (52%) 2. Big Bazaar (48%)

53

52
% OF RESPONDENT

51

50
Series1
49

48

47

46
VISHAL MEGA MART BIG BAZAAR

11.Which shopping mall is more economical ?

 1. Vishal mega mart (31%) 2. Big Bazaar (69%)

80

70
% OF RESPONDENT

60

50

40 Series1

30

20

10

0
VISHAL MEGA MART BIG BAZAAR

12. Whose location is good?

 1. Vishal mega mart (67%) 2. Big Bazaar (31%)

80

70
% OF RESPONDENT

60

50

40 Series1

30

20

10

0
VISHAL MEGA MART BIG BAZAAR

13. Which market you prefer?

1. Traditional Market (59%) 2.Shopping Mall (41% )

70

60
% OF RESPONDENT

50

40
Series1
30

20

10

0
TRADITIONAL MARKET SHOPPING MALL
ANNEXURES
 Comparative st
Name of Respondent –
Gender -
Address -
Contact No. –
Researcher Name - A

1. You belong to which age gr

1. 10-25 ( )
6. The purpose for coming in shopping Mall

1. Buying ( ) 2.Shopping ( )

7. Which place you want to prefer for shopping and buying?

1.Vishal mega mart ( ) 2. Big Bazaar ( )

8.Which shopping Mall have large variability of products?

1. Vishal mega mart ( ) 2. Big Bazaar ( )

9. Which shopping Mall has more popular and top brands?

1. Vishal mega mart ( ) 2. Big Bazaar ( )

10. Which shopping Mall gives better service to their customer?

1.Vishal mega mart ( ) 2. Big Bazaar ( )

11. Which shopping mall is more economical?

1. Vishal mega mart ( ) 2. Big Bazaar ( )

12. Whose location is good?

1. Vishal mega mart ( ) 2. Big Bazaar ( )

13. Which market you prefer?

1. Traditional Market ( ) 2.Shopping Mall ( )

REMARK -
………………………………………………………………………………………………………………
………………………………………………………………………………

DATE: RESPONDENT SIGNATURE

PLACE:
LEARNING
 LEARNING

I learn many technical, behavioral, and managerial aspects of industry. In my

summer training, I started my project from knowing about the company, its history,

about its department and their functioning. Various departments help me to learn

deferent things. For example, from personal department I learn about managing

the work force, from sales department I have learn how to sell the products, which

will definitely improve my broadness over reality of life.

How ever, the inferences from questionnaire, I draw, from my learning and

observation, even than I would I like mention few of the key learning points, which

are:-
1. To manage workers of varied needs every day.

2. To manage transfer of material from one place to another place. Working of

excise department in company.

3. To make effective and efficient utilization of resources that is men, machine,

material and money.

4. Searching for a approaching to new customers for the company.

5. Experience varied behavior, views and ideas of people during my training

period, which will certainly increase my confidence in dealing with people.

6. About various steps, that could be taken, to boost up sales of the company

and ultimately the profit.

7. TEAM =Together every one achieve more, is very true at any corporate and

even at individual task level.

8. Happy people are more productive and I learn how to be effective at work

place.

“Passion combined with preparation and planning leads to achievement.”

Suggestions
 Suggestion

1. Company should invest a substantial amount in advertising.

2. In present market scenario, more professionals are required to manage the

sales part of the company therefore; the company should go forward to hire

more professionals.

3. Company should revitalize its existing workforce, as it seems that a large

part of workforce is reluctant to change.

4. Company should approach to open-up the independent Sales Department

along with the Head office’s department to make the decision in its own.

5. Company should outsource some survey agencies to search for new and

potential customers.

6. Company should plan and organize customer-Relationship Development

programs.

7. Company should make a check of its administrative expenses.

8. Company should search for reusability of element to achieve lower cost of

 production.

9. Company should plan work on to achieve high customer satisfaction level

and

develop quality circle within the company to enhance quality of product and

work life.

10. Company should sell its goods at a cheaper rate.

FUTURE PLANS
 FUTURE PLANS

Future” – the word which signifies optimism, growth, achievement, strength,

beauty, rewards and perfection. Future encourages us to explore areas yet
unexplored, write rules yet unwritten ; create new opportunities and new
successes. To strive for a glorious future brings to us our strength, our ability to
learn, unlearn and re-learn, our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but create
future scenarios in the consumer space and facilitate consumption because
consumption is development . Thereby , we will effect socio - economic
development for our customers, employees, shareholders, associates and
partners.

Our customers will not just get what they need, but also get them where, how
and when they need.

We will not just post satisfactory results, we will write success stories.

We will not just operate efficiently in the Indian economy, we will evolve it.
 We will not just spot trends, we will set trends by marrying our understanding
of the Indian consumer to their needs of tomorrow.

It is this understanding that has helped us succeed. And it is this that will help us
succeed in the Future. We shall keep relearning. And in this process, do just one
thing. Future plans as follows-

• To expand the market from metro’s to small towns.

• To capture the large market share in upper class as well as meddle class
society.

• To decrease the dependability on supplier.

• We will expand our outlets to 61 companies owned outlets and many

franchise operations.
Bibliography
 BIBLIOGRAPHY

1. Marketing Management (Philip Kotler)

2. Research Methodology ( C.R. Kothari )

3. www.google.com