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    Music Videos - Styles, Conventions and Techniques Voiceover Script

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    MC_Onnell
    This document discusses different styles, conventions, and techniques used in music videos. It provides examples of narrative music videos that interpret song lyrics visually, as well as surrealist videos that have little connection to the song. Impressionist videos capture the feeling of a song through techniques like soft focus and lighting. Other styles discussed include "as live" videos using concert footage, intertextual videos that reference other works, and animated videos using techniques like rotoscoping. The document also examines post-production effects, green screen usage, mise-en-scene, and editing techniques like cutting to the beat of the song. In summary, music videos can take many forms and utilize a variety of cinematic techniques.

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    Music Videos - Styles, Conventions and Techniques Voiceover Script

    Uploaded by

    MC_Onnell
    117 views2 pages
    This document discusses different styles, conventions, and techniques used in music videos. It provides examples of narrative music videos that interpret song lyrics visually, as well as surrealist videos that have little connection to the song. Impressionist videos capture the feeling of a song through techniques like soft focus and lighting. Other styles discussed include "as live" videos using concert footage, intertextual videos that reference other works, and animated videos using techniques like rotoscoping. The document also examines post-production effects, green screen usage, mise-en-scene, and editing techniques like cutting to the beat of the song. In summary, music videos can take many forms and utilize a variety of cinematic techniques.

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    A voiceover script I wrote for a project on the styles, conventions and techniques of music videos.

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    This document discusses different styles, conventions, and techniques used in music videos. It provides examples of narrative music videos that interpret song lyrics visually, as well as surrealist videos that have little connection to the song. Impressionist videos capture the feeling of a song through techniques like soft focus and lighting. Other styles discussed include "as live" videos using concert footage, intertextual videos that reference other works, and animated videos using techniques like rotoscoping. The document also examines post-production effects, green screen usage, mise-en-scene, and editing techniques like cutting to the beat of the song. In summary, music videos can take many forms and utilize a variety of cinematic techniques.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    117 views2 pages

    Music Videos - Styles, Conventions and Techniques Voiceover Script

    Uploaded by

    MC_Onnell
    This document discusses different styles, conventions, and techniques used in music videos. It provides examples of narrative music videos that interpret song lyrics visually, as well as surrealist videos that have little connection to the song. Impressionist videos capture the feeling of a song through techniques like soft focus and lighting. Other styles discussed include "as live" videos using concert footage, intertextual videos that reference other works, and animated videos using techniques like rotoscoping. The document also examines post-production effects, green screen usage, mise-en-scene, and editing techniques like cutting to the beat of the song. In summary, music videos can take many forms and utilize a variety of cinematic techniques.

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    © All Rights Reserved
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    Music Videos

    James McConnell

    Voiceover Script | Styles, Conventions and Techniques


    Video Intro
    Hi, my name is James and in this video Ill be showing you some examples of the
    possible different styles, conventions and techniques of music videos.

    Childish Gambino Sober (NARRATIVE & CAMERA MOVEMENT)


    Lets start with a narrative music video. It is typical of most music videos to interpret
    the lyrics of the song into a story that you see on the screen. This may not be the case
    throughout the whole of the video, and some links might be more subtle than others, but
    the key to a narrative music video is an obvious developing story for the audience to watch
    unfold. In the video for Childish Gabinos Sober, we see a drunk guy in a fast food store
    attempting to attract the attention of a girl, who initially ignores him but soon takes a shine
    to him before leaving the shop. It isnt a complex narrative, but the video takes some big
    lyrical cues, including this moment. Theres also moments where cues are taken from the
    music itself. When it comes to techniques, this video shows plenty of camera movement to
    add to the flow and keep the audience interested in fact, the camera barely stops moving
    throughout, even if its only slight.

    Chemical Brothers Let Forever Be (SURREALIST & SPLIT SCREEN)


    Now lets contrast that video with something surreal such as Let Forever Be by The
    Chemical Brothers. Surrealist music videos are usually just plain weird, and leave the
    audience wondering what they just watched. The important thing here is that the video
    doesnt have to make sense; what you see may have little to no correlation to what you
    hear. This video also used some pioneering split screen effects to create the surreal world in
    which it is set.

    Chvrches Recover (IMPRESSIONIST)


    There is also the impressionist music video, as demonstrated here by Chvrches
    Recover. Whilst this video also doesnt make literal sense with the lyrics it captures the
    feeling and tone of the song very well. Frequently used features of impressionist videos are
    soft focus and soft lighting. In this video, CHVRCHES use slow movement, slow dissolve
    transitions and lots of fog to tie in with the slow nature of the song and the softness of the
    vocal performance. You might also notice that some of the movement changes to keep pace
    with the song.

    Chvrches Recover Travelogue (AS LIVE & LIP SYNC)


    In an alternative video to the same song, Chvrches use footage from live
    performances to create an as live music video. These types of video record the artist
    performing the song in various locations, which is later edited to make it appear as though
    they are singing to the actual version of the song which you might hear on the radio. In this
    case, the video has been shot whilst Chvrches were on tour so the in concert footage is
    interspersed with interviews and other shots.

    Music Videos

    James McConnell

    Carly Rae Jepsen I Really Like You (INTERTEXTUAL)


    Some music videos are intertextual, meaning they reference, parody or pay homage
    to another media text such as another music video or film. In this case, Carly Rae Jepsens
    video for I Really Like You alludes to a music video by The Verve.
    Youll notice this long shot of a man walking down a street is similar to some of the
    shots in Jepsens video where Tom Hanks walks down a street and interacts with several
    other people. As well as this, Jepsens video contains several references to the films of Tom
    Hanks such as this subtle homage to Forrest Gump. The video is also another great
    example of lip syncing and camera movement techniques using dolly shots and a
    Steadicam.

    Kanye West Heartless (ANIMATION)


    Now something completely different: animation. Animated music videos, such as
    Heartless by Kanye West, can vary massively. Kanyes video here used an animating
    technique known as rotoscoping, much like one of the first animated videos Ahas Take on
    Me. Other artists have experimented with techniques such as stop motion or computer
    animation for their music videos. This brings us onto some other techniques used in music
    videos.

    Coldplay Viva la Vida (POST PRODUCTION EFFECTS & GREEN SCREEN)


    Coldplays Viva la Vida demonstrates some post production effects, specifically the
    cracked and blurred filter applied to the video, as well as the frame rate being reduced
    during the verses to make it interesting. Both of these effects have been applied to make it
    look like the band has come to life within a painting. To achieve the moving backgrounds,
    the band used an effect called Chroma Key where they are filmed against a green screen
    which is replaced by visual effects in post.

    Coldplay Hymn for the Weekend (MISE-EN-SCENE & CUTTING TO BEAT)


    We can analyse a more recent Coldplay video for mise en scene techniques. The
    video for Hymn for the Weekend was shot across India in several beautiful locations. The
    band even took part in Holi an Indian festival tradition of throwing paint over yourself and
    others. The video occasionally uses the technique of cutting to beat, which helps create an
    editing rhythm.

    Ending
    In summary, music videos can be just about anything. They can be many different
    styles and use a whole variety of conventions and techniques. And clearly, they arent going
    anywhere: with 28 of the 30 most viewed videos on YouTube being music videos. Dont
    think that following the rules of music videos will make it successful though, certainly if this
    is anything to go by.
    Thank you for watching.

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