Bethany Mulcahy Resume 2016

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BETHANY MULCAHY

PUBLIC RELATIONS

PROFESSIONAL PROFILE

CONTACT

As a senior public relations major at Virginia Commonwealth University with an anticipated


graduation date of May 2016, I am looking to secure a communications position that
incorporates my love for travel and intercultural experiences. My skill set includes writing
web copy, press releases, media pitches and editorial calendars.

EXPERIENCE
Jan. 2016 - Present

A strategic communications firm specializing in media relations and content marketing

Increase client recognition by pitching stories to local and national reporters


Customize media lists based on clients needs through Cision
Build editorial calendars for clients based on needs of their publics
Compile and write materials for awards submissions

CONTRIBUTING TRAVEL WRITER


International Studies Abroad Student Blog | Brussels, Belgium

[email protected]
linkedin.com/bmulcahy

EDUCATION

PUBLIC RELATIONS INTERN


The Hodges Partnership | Richmond, Va.

+1.804.241.0571

Nov. 2015 - Mar. 2016

B.A. MASS COMMUNICATIONS


Concentration | Public Relations
Virginia Commonwealth University
Richmond, Va.
2012 - 2016
Study Abroad | ISA
Vesalius College
Brussels, Belgium
Fall 2015

A Wordpress blog dedicated to showcasing student life from around the globe

Wrote blog posts to attract potential study abroad students to Brussels


MARKETING & COMMUNICATIONS INTERN
Dominion Virginia Power | Richmond, Va.

May 2014 - Aug. 2015

A Fortune 300 utility energy company serving Virginia, West Virginia and Ohio

Conducted preliminary and secondary research to support marketing plans


Drafted content copy to promote electronic billing services (eBill)
Assisted in creating campaigns to increase eBill enrollments
Increased eBill enrollments to 37% in 2014
Presented final contributions to upper management at the end of intern session

leadership

SOCIAL MEDIA COORDINATOR


Jan. 2015 - Aug. 2015
Public Relations Student Society of America | VCU
Built monthly editorial calendar
Informed members of upcoming events and networking opportunities
VICE PRESIDENT OPERATIONS
Nov. 2013 - Nov. 2014
Alpha Gamma Delta Womens Fraternity | VCU
Managed chapter member status, history and executive council minutes
Served as link between chapter and international fraternity
SOCIAL COORDINATOR
Alpha Gamma Delta Womens Fraternity | VCU
Developed fundraising and event planning skills

References

AVAILABLE UPON REQUEST

Aug. 2013 - Nov. 2013

Skills
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Apple OSX
Cision
Facebook Insights
Google Analytics
HootSuite
Microsoft Office Suite
Wordpress

relevant coursework
Crisis Communications
Graphics & Design
Health Communications
Journalism
Media Relations
PR Campaigns
PR Writing
Research Methods
Sports & Entertainment PR
Social Media

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