Introduction of SAP BI

In
COCA-COLA Co. LTD.

Agenda
1. Overview of the Company
Organizational Structure
Overview of the problem
2. Implementation of SAP BI
Components of SAP BI
Functions of components
System Architecture
3. Benefits
Example of Coca-Cola Hellinic
12/12/2013

Implementation of SAP BI

Overview of the company

12/12/2013

Implementation of SAP BI

Overview of the company

$ 8.1 Billion revenue
12 Billion bottles &
cans per year

But how?
The worlds most comprehensive distribution system has made Coca-Cola
accessible to billions of people worldwide.
Coca-Cola is often available in ample supply to people in areas where other
consumer goods companies would never deliver their products.
12/12/2013

Implementation of SAP BI

Organizational Structure
Headquarters
Commercial

Manufacturing
& Research (Innovations)

Strategic planning

Corporate Governance
Change management

Supply chain

Finance

Plan & Integration

Procurement

Delivery Management

Quality & Risk Management

International
Division
Marketing

Manufacturing
& Research

Administration

Finance

Sales

Supply
Chain

Area Managers for different plants

Europe
12/12/2013

Africa

Implementation of SAP BI

North/South Americas

Middle & Far east

5

Distribution system
Coca cola is comprised of large systems of a franchise company
and bottling companies.
The bottling companies, buy the concentrate from the franchise
company and then bottle the products. These companies then
deliver the products to stores and other outlets. Local marketing
is done with the assistance of the franchise company.

12/12/2013

Implementation of SAP BI

Information system
Business
Challenges

Revise ordering &

compensation
process

Implement
business suite
Integrating with
already existing
systems

12/12/2013

Monitor service
levels & sales
compensation
structure

People/
commercial
Organization/
governance
TechnologyGateway;
SAP BI;
Mapping

Implementation of SAP BI

Expanding
Multilevel compensation structure
Innovation, communication

Information
System

Business
Solutions
Increase sales
Higher stock prices

Enter orders:
Web interface
Multiple corporate systems accessibility
E-commerce sites for different plants

Overview of the Problem

Legacy systems

12/12/2013

Implementation of SAP BI

Overview of the Problem

Legacy systems
System was not user friendly
Generated high costs
Difficult to maintain
Impossible to see consolidated results
quickly

No standard planning tool

No reporting engine
12/12/2013

Implementation of SAP BI

Overview of the Problem

Challenges
Data inconsistency

Inefficient & iterations taking too long

Multiple versions- hard to collaborate
Time spent on consolidating the plans
Reporting is adhoc and not integrated

12/12/2013

Implementation of SAP BI

10

Components of SAP BI
SAP SEM
(Strategic Enterprise Management)
my SAPTM
Financials
SAP SEM
Business Consolidated
& Business Planning

my SAPTM
Business Intelligence
SEM
Business Planning
Simulation

my SAPTM
Business Intelligence

SAP Co
(Controlling)

12/12/2013

Implementation of SAP BI

11

Functions of each SAP BI Components

SAP SEM Business Consolidated & Business
Planning- solved financial information
problems.
SEM Business Planning Simulation- for
business information collection and
analysis.
SAP BI Data Warehousing- analyze
financial information to support decisionmaking.
SAP Co- extract financial actuals (on daily
basis) that helps to forecast future demands
as well as to generate financial reports.
12/12/2013

Implementation of SAP BI

12

Design Principles
Integrated core ERP/Data warehousing
platforms and leveraging existing master
data and hierarchies.
Driver-based approach with the ability to
allocate, spread and extrapolate.
Perform and save multiple iterations.
Ability to manage and consolidate business
unit plans quickly and efficiently.
Consolidate reports to analyze the plan data
and perform plan/actual comparison.
12/12/2013

Implementation of SAP BI

13

System Architecture
LRP
Mode 1

Master Data
Transactional Data

Data from SAP SEM

Data from SAP CO
Data from SAP BPS

Main Data Warehouse

SAP SEM
Fig. System Architecture of SAP SEM
12/12/2013

Implementation of SAP BI

14

System Architecture

12/12/2013

SAP SEM : SAP Strategic Enterprise Management (SAP SEM) delivers end-to-end
ERP software capabilities to support the entire performance management life
cycle, including:
Consolidated financial reporting The application can aggregate financial
data from SAP and non-SAP systems into a single analytical reporting
environment.
Planning, budgeting, and forecasting SAP SEM helps to model various
planning options such as cost center planning and sales planning.
Corporate performance management and scorecards To develop KPIs that
support a number of popular scorecard methodologies, including balanced
scorecard, economic value-added, and activity-based costing methods.
Risk reporting - SAP SEM helps you identify, quantify, and analyze business
risks within individual business units and manage risk-reducing activities.

Data warehousing :
A central repository of data created by integrating data from one or more
disparate sources.
store current as well as historical data and are used for creating trending
reports for senior management reporting such as annual and quarterly
comparisons.
Implementation of SAP BI

15

Multidimensional Data
Sales volume as a function of product,
month, and region Dimensions: Product, Location, Time
Hierarchical summarization paths
Industry Region

Year

Product

Category Country Quarter

Product

Month

Company

Month
12/12/2013

City

Implementation of SAP BI

Week
Day

16

A Sample Data Cube

coke
fanta
sprite

1Qtr

2Qtr 3Qtr

sum

4Qtr

sum

Total annual sales

of Coke in U.S.A.
U.S.A
Canada

Mexico

Country

Date

sum

12/12/2013

Implementation of SAP BI

17

Benefits of SAP BI
Enabling of accurate, faster and actionable information.
Compliance with industry regulation thus mitigating
business risks.
Connecting corporate goals, objectives and strategies to an
individual contributor level.
Save time and reduce inaccuracies.
Improve service and user satisfaction.
Ability to handle high volume, frequent system activity.
Improved quality and reduced risk to the business.
Predictive analytics and smater applications to grow the
business.
Reduces costs and improves process qualities.

12/12/2013

Implementation of SAP BI

18

Practical Example of
Coca-Cola Hellinic

after implementing
SAP
12/12/2013

Implementation of SAP BI

19

Introduction
Coca-Cola Hellinic Bottling Company S.A.
Maroussi, Greece
Consumer Products- Beverages
Nonalcoholic beverage production, sales,
and distribution
Revenue 6.8 billion
Employees 42,505
Website
http://www.coca-colahellenic.com

12/12/2013

Name
Location
Industry
Products

Implementation of SAP BI

20

Challenges and Opportunities

Develop end-to-end process support
Expand capabilities to cover new business
requirements
Provide a single solution for all countries
and markets

12/12/2013

Implementation of SAP BI

21

Objectives
Build an end-to-end solution.
deliver, to the extent possible, a single
solution.
Define and formalize best practices in a
template and then roll it out in a pilot
implementation.
Build new capabilities to support retail
customers.

12/12/2013

Implementation of SAP BI

22

Implementation & Success Story

Implementation Highlights

Business-driven project, starting with an end-to-end process

approach to the technical details
SAP Consulting services for business process design and
solution implementation

Benefits

Efficiency improvements in several business processes.

Support for organizational and process change.

This is the first end-to-end SAP software implementation in the CocaCola bottling system. As such, it provides a sustainable platform for
future growth and enhancements.
Kiril Topalov,
SAP Program director, Coca-Cola
12/12/2013

Implementation of SAP BI

23

References
http://global.sap.com/mexico/solutions/netweaver/businessintelligence/pdf/CS
_Coca_Cola.pdf
http://events.asug.com/2012AC/2007_Coca_Cola_Enterprise_SAP_Business_Pla
nning_and_Consolidation_NW_Version_10_Implementation_Journey.pdf
www.slideshare.net/SoftwareAG/cocacola-enterprises
http://www.sap.com/bin/sapcom/downloadasset.coca-cola-femsa-v1-pdf.html

12/12/2013

Implementation of SAP BI

24

12/12/2013

Implementation of SAP BI

25

Contact
Ujjwal Kumar Joshi
[email protected]

12/12/2013

Implementation of SAP BI

26