Monday April 12, 2010

Your Local Executive RANCHO SANTA FE, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 3,195,000 ≠≠
Asking Price Per Square Foot $ 529 ±+
The median list price in RANCHO SANTA FE, CA this week is Average Days on Market (DOM) 284 ≠≠
$3,195,000.
Percent of Properties with Price Decrease 30 %
Percent Relisted (reset DOM) 12 %
With inventory trending up but days-on-market trending down and
the Market Action Index essentially flat recently, conditions do not Percent Flip (price increased) 2%
seem to have strong up or down pull. Median House Size (sq ft) 6076
Median Lot Size 1.0 - 2.5 acres
Median Number of Bedrooms 5.0
Median Number of Bathrooms 5.5

Supply and Demand Market Action Index Strong Buyer's 12.8 ±+

The market has settled in at a relative stasis in inventory and sales ±+ No change == Strong upward trend ≠≠ Strong downward trend
conditions. It's a Buyer's market that has seen prices trend lower.
Expect that consistent up trends in demand will be required before = Slight upward trend ≠ Slight downward trend
price trends change significantly.

Price
Market Action Index Again this week we see a downward notch for prices. Pricing has
been weak in recent weeks and versus their absolute-high levels.
The Market Action Index is a good leading indicator for the
durability of this trend.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" By measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
2.5 - 5.0
Top/First $ 6,795,000 9332 acres 6.0 7.0 10 71 1 3 330 Most expensive 25% of properties

1.0 - 2.5
Upper/Second $ 3,795,000 7266 acres 5.0 5.5 11 71 3 2 290 Upper-middle 25% of properties

1.0 - 2.5
Lower/Third $ 2,599,000 5160 acres 5.0 4.5 21 71 4 1 276 Lower-middle 25% of properties

1.0 - 2.5
Bottom/Fourth $ 1,697,000 3454 acres 4.0 3.5 26 72 3 2 242 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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