PANCIT PINOY

A Feasibility Study
Presented to the Faculty of
College of Business and Entrepreneurial Technology
Rizal Technological University

In partial Fulfilment of the Requirements for the Degree

Bachelor of Science in Business Administration
Major in Marketing

By
Margueritte T. Bitare
Kristine Mae R. Coronado
Analyn M. Datu
Jessie T. Nabor
Cherylyn Olivar

2016
APPROVAL SHEET

In partial fulfilment of the requirements for the degree of

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN
MARKETING, this feasibility entitled PANCIT PINOY has been prepared
and submitted by MARGUERITTE T. BITARE, KRISTINE MAE R.
CORONADO, ANALYN M. DATU, JESSIE T. NABOR AND CHERYLYN
OLIVAR, who are hereby recommended for an oral examination.
_____________________

Dr. Ronald Majul

Date

Thesis Adviser

Approved as partial fulfilment of the requirements for the Degree

of Bachelor of Science in Business Administration Major in Marketing
with the grade of _________
___________________
Chairman
______________________
______________________
Member

Member

Approved as partial fulfilment of the requirements for the Degree

of Bachelor of Science in Business Administration Major in Marketing,
Rizal Technological University, Maybunga, Pasig City.
_____________________
Arganda
Date

Prof. Amelia M.
Dean

ACKNOWLEDGEMENT
We wish to acknowledge with profound gratitude and sincere
appreciation to the following that have help us in the preparation and
completion of this feasibility study
To our almighty God who gave us strength and knowledge to finish this
study
To our families especially to our dearest parents who gave us their
inexhaustible financial and moral support.
To our friends and classmate who gave us ideas and inspiration
To our thesis adviser who guided us and whom we are very thankful for
making this thesis possible.

M.T.B.
K.R.C.
A.M.D
J.T.N
C.M.O.

DEDICATION
The researcher would like to dedicate this study to the almighty
God, to their beloved families and friends, to their Alma Mater- the
Rizal Technological University, to their classmates, instructors and to
the adviser of this thesis Dr. Ronald Majul

The researchers would also like to dedicate this study to their

fellow Marketing students; they knew that it will serve as information
to them.

M.T.B.
K.R.C.
A.M.D
J.T.N
C.M.O.

Chapter 1
Summary of the Project

A. Name of Enterprise
Every title of an institution, program and the business, embodies the entire
concept of the products and services within its offerings to the market. It is the
very first factor that creates an idea to the customers mind of what the business
is all about to put up for sale.
The proponents decided to name its business as Pancit Pinoy, carrying its
tagline Its all about Pancit. This title aims to emphasize the different kinds of
pancit that we offer.
B. Location
Our business will be located at Bonifacio Avenue, Barangay San Roque,
Parola Cainta, Rizal. This site was chosen for its being highly commercialized
which promotes organized, well conducted and peaceful environment that both
benefit the customers and the owners. Plus, it promises certain demand of
people coming from different group, such as jeepney drivers, tricycle drivers,
employees, residents around the area and the passers-by.

Chapter II
Marketing Study
Marketing Study
Marketing is a total system of business activity designed to price, promote
and distribute want-satisfying products to the target market to achieve
organizational objectives. It is a societal process that is needed to discern
consumer wants and mould the consumer toward the products and services.
Marketing teams is tasked to create consumer awareness of the product and
services through marketing techniques and strategies.
Marketing tends to be seen as a creative industry, which includes
advertising, distribution and selling. It also includes the demand of the customers
or the target market. The supplies of the product, nature and growth of total
demand should also be considered as well as the core product.
Before the operation of the business, we must look first for our direct and
indirect competitors who, where and what type of competition exist should be
identified. We should consider the effects, strengths and weaknesses of the
business operation. It is important to be able to systemize and organize
marketing strategy as well as the product quantity and quality, pricing, process of
distribution and promotional activities that may develop more possible outcomes.

Chapter III
Management Study

Management Study
One of the most important human activities is managing. Ever since people
began forming groups to accomplish objectives that could not be achieved on
their own. As society has come to rely increasingly on group effort and numerous
organized groups have larger, the need of good managerial system has been
increasingly important. Management thus applies in small and large scale, profit
and non profit organization. Organization has to design and maintain a sound
internal environment in which people working together in groups can perform
effectively and efficiently as well for the attainment of the organizations goals.
Management is viewed more broadly as the direction and coordination of
human and non human resources of an organization to achieve outputs and
results which will meet the needs of external customers. This includes the basic
consideration in setting up the proposed business. This includes the basic
consideration in forming the business, form of ownership to be utilized and
organizational chart as well as the officers and key personnel.

Chapter IV
Technical Study

Technical Study
This study identifies the products to be produces at the highest quality level
with minimal cost possible. The main consideration of this study is to confer how
the service process is done, the tools and equipment needed in the production,
sources of the latter, store location and its lay-out, store structure and
specification, waste disposal method and labour needed in this kind
establishment.

The indispensability of a technical aspect in formulation of a plan because

of its importance in establishing a business.

Chapter V
Financial Study

Financial Study

In this study, it discusses the financial condition of the project. It provides

assessment of future profitability and the financial position of the business in the
succeeding years. This chapter will show the major assumptions, source of
financing, initial capital, total project cost, financial statement, cash flow and
financial analysis of the project.

Major Assumptions:

1. The projected sales is expected to increase by 5% annually

2. Purchases of raw materials is expected by 5% annually
3. Store and office supplies will increase by 2% annually.
4. Utility expenses will increase by 2% annually.
5. Salaries and wages will increase by 3% every 3 years.
6. Transportation expense will increase by 2% annually.

Chapter VI
Socio Economic Study
In dealing with this area, Pancit Pinoy will be aware of its
responsibilities and commitments to the society and government sector in order
to attain good reputation
The business will be established not only for the profit but also to
contribute to the economic situation of the society.
Objectives of the Study
1. To determine the possible contribution of the business to the development of
the economy as well as to the community.
2. To know the responsibilities of the business to the customers, government and
community.
3. To provide employment in the community and paying proper amount of taxes
to the government.

A. Social Implication
The business gives benefit to individuals in terms of giving employment. The
business will assist in decreasing the number of jobless individuals. The
proponent will not be specific in the educational background of their employees
but rather to give attention to their experience and productiveness.

TABLE OF CONTENTS
Chapter 1: Summary of the Project

A. Name of the Enterprise

B. Location

C. Descriptive Definition of the Project

D. Project Long-Range Objectives

E. Feasibility Criteria

F. Highlight of the Project

1. History
2. Project Time Table and Status
3. Nature of the Industry
4. Mode of Financing
G. Market Feasibility

H. Management Feasibility

I. Technical Feasibility

J. Financial Feasibility

K. Socio-Economic Feasibility

Chapter II: Marketing Study

A. Market Description

10

B. Product Description

10

Product Photos

11

C. Place and Channel of Distribution

12

D. Promotional Strategy

13

E. Pricing Strategy

13

F. Competition Analysis

14

G. Demand and Supply Analysis

14

Chapter III: Management Study

A. Basic Consideration in forming a business

15
16

1. Capital
2. Store Location
3. Target Market
4. Profitability of the business
B. Business Objectives

17

C. The Form of Organization/Ownership

17

D. Project Proponent

18

E. Advantages of Partnership

18

F. Organizational Chart

18

G. Officers and Key Personnel

19

H. Schedule of work

19

I. Salaries and Wages

20

J. Legal Procedures for Securing Permits and Licences

Chapter IV: Technical Study

20
21

A. Flowchart of Product and Selling Process

22

B. Product Procedures

23

C. Machinery / Tools / Furniture

29

D. Source of Machinery and Equipment

32

E. Store Location

32

F. Store lay-out

33

Chapter V: Financial Study

34

Investment Cost

35

Projected Comprehensive Income

49

Projected Statement of Cash Flow

49

Projected Financial Position

50

Projected Statement of Changes in Equity

50

Schedule of work

51

Chapter VI: Socio-Economic Study

63

A. Social Implication

63

B. Economic Implication

64

C. Environmental Implication

64