History

1946
May Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering
Corporation), also known as Totsuko, established in Nihonbashi, Tokyo with
start-up capital of 190,000 yen for the research and manufacture of
telecommunications and measuring equipment.
1947
Jan Company head office and factory relocated to Shinagawa, Tokyo.
Oct Successful commercialization and sales launch of Sony's power
megaphone.
1950
Mar Japan's first magnetite-coated, paper-based recording tape, SoniTape, launched.
May Japan's first magnetic tape recorder, the G-Type, order launched.
1954
May Sendai plant established in Tagajo, near Sendai, Miyagi Prefecture.
(in April 1992 it was renamed Sendai Technology Center.)
1955
Feb Decision made to use SONY logo on Totsuko products.
Aug Totsuko listed on the OTC (over-the-counter) market of the Tokyo
Stock Exchange (TSE).
1958
Jan Company name changed to Sony Corporation.
Dec Sony listed on the TSE.
1960
Feb Sony Corporation of America (SONAM) established in the United
States.
May World's first direct-view portable TV, the TV8-301, launched.
Dec Sony Overseas S.A. established near Zurich, Switzerland.
1961
Jun Sony became the first Japanese company to offer shares in the
United States in the form of American Depositary Receipts (ADRs) on the OTC
market of the New York Stock Exchange.

1962
May The world's smallest and lightest all-transistor TV,
TV5-303,
launched.
Nov Sony Corporation of Hong Kong Ltd. established.
1964
Sep Osaki plant established in Shinagawa, Tokyo (renamed Osaki West
Technology Center in June 1995).
1966
Apr Sony Building in Ginza, Tokyo, opened.
Nov Sales launch of Sony's first cassette tape recorder, the Magazinematic 100 TC-100.
1968
Mar CBS/Sony Records Inc., a 50-50 joint venture with CBS Inc. of the US,
established. It was renamed CBS Sony Inc. in August 1973 and CBS/Sony Group
Inc. in August 1983. It became a wholly owned Sony subsidiary in January
1988, and renamed Sony Music Entertainment Inc. in April 1991.
May Sony (U.K.) Ltd. Established in the United Kingdom (reorganized as
Sony United Kingdom Ltd. In April 1993).
1972
Dec Sony Koda Inc. (currently Koda Technology Center) established to
manufacture home-video products (in Kota-cho, Aichi Prefecture).
1973
Jan Hispano Sony established in Barcelona, Spain.
Feb Sony France S.A. established in Paris, France
May Sony receives the first Emmy ever awarded to a Japanese company
for developing the Trinitron color TV system.
1982
Oct World's first CD player, the CDP-101, launched.
1984
Apr High definition video system (HDVS) launched.
Nov Portable CD player (later called Discman), the D-50, launched.
1988
Jan CBS Records Inc., the records group of CBS, acquired. It was renamed
Sony Music Entertainment Inc. in January 1991.
1989
Nov Columbia Pictures Entertainment, Inc. acquired. It was renamed
Sony Pictures Entertainment Inc. in August 1991.

1993
Nov Sony Computer Entertainment Inc. established.
1994
Apr New company structure introduced at Sony Corporation.
1995
Nov Sony Communication Network Corporation established.
Dec Basic specifications of new industry format for high-density optical
disc finalized, including new format name, DVD.
1996
Oct Sony China established.
1997
Apr Sony Marketing Co., Ltd. Established.
May Development of Digital Reality Creation, technology to create
highly-realistic 4x picture resolution based on standard television signals, using
Sony's exclusive digital signal processing algorithm.
Jul Home-use PC VAIO series launched
Jul Flat CRT WEGA series launched
1999
Jun Sales launch off the entertainment robot AIBO ERS-110.
2000
Nov Small Biped Entertainment Robot SDR-3X announced.
2001
Feb Sony develops world's largest (13 inch) full color organic EL display.
Apr Sony Bank established in Japan.
Apr Sony EMCS established.
Oct Sony Ericsson Mobile Communications established.
2002
Oct Sony absorbs AIWA by merger.
2003
Apr Sales launch of the world's first next-generation high capacity optical
disc Blu-ray Disc recorder BDZ-S77.
Jun First QUALIA products launched.

2004
Jan FeliCa Networks, Inc. established.
Aug Sony BMG Music Entertainment established.
Sep Development and commercial production of world's first mercuryfree button-shaped silver-oxide battery.
2005
Apr Consortium, including Sony, completes acquisition of Metro-Goldwyn
Mayer (MGM) of the US.
2006
Apr Sony and Samsung reach agreement on manufacturing 8th
generation amorphous TFT LCD panels at their joint venture, S-LCD
Corporation.
Jun World's first Blu-ray Disc drive Notebook PC (VAIO type A) released.
2007
Feb Sony relocates headquarters to new building called "Sony City."
Aug "Bio Battery" which generates electricity from glucose developed.
2009
Feb Compact, high-speed, high-accuracy finger vein authentication
technology dubbed "mofiria," developed
Sep Sony Group unveils new brand message "make.believe"
Oct Highly-efficient wireless power-transfer system based on magnetic
resonance, developed
Oct Mercury-free alkaline button battery (LR) that reduces environmental
impact, launched
2010
Jan Sony opens Sony 3D Technology Center, located at Sony Pictures
Studios in Culver City, California.
Jun As an official partner of the 2010 FIFA World Cup, Sony hosts "Sony
3D World" events in several countries where visitors are able to experience
Sony's 3D World.
Oct Sony introduces Sony Internet TV, powered by Google TV he
world's first television with Google TV platform.
Dec Sony introduces e-book reader.
Dec Sony launches new digital music service---"Music Unlimited powered
by Qriocity"

Mission
At Sony, our mission is to be a company that inspires and fulfills your curiosity.
Our unlimited passion for technology, content and services, and relentless
pursuit of innovation, drives us to deliver groundbreaking new excitement and
entertainment in ways that only Sony can. Creating unique new cultures and
experiences.
Everything we do is to move you emotionally.
BE MOVED

Vision
"To establish of an ideal factory that stresses a spirit of freedom and openmindedness, and where engineers with sincere motivation can exercise their
technological skills to the highest level" at first chapter. He also mentioned "To
reconstruct Japan and to elevate the nation's culture through dynamic
technological and manufacturing activities", "To rapidly commercialize superior
technological findings in universities and research institutions that are worthy
of application in common households", and "To promote the education of
science among the general public as purpose of incorporation.

Values
"It is the core corporate responsibility of Sony Group to the society to pursue its
corporate value enhancement through innovation and sound business practice.
Sony Group recognizes that its business activities have direct and indirect
impact on the societies in which it operates, and therefore sound business
practice requires that business decisions give due consideration to the interests
of its stakeholders including shareholders, customers, employees, suppliers,
business partners, local communities and other organizations. Personnel must
endeavor to conduct the business of Sony Group accordingly."

Location
Headquarters:
Sony Corporation

1-7-1 Konan

Minato-ku,
Tokyo, 1080075 Japan
TEL
81-36748-2111

Sony City Osaki

Gotenyama Technology Center

2-10-1 Osaki, Shinagawa-ku, Tokyo

141-8610 Japan
TEL 81-3-6748-2111

5-11-3 Kitashinagawa
Shinagawa-ku,
Tokyo,
Japan
TEL 81-3-6748-2111

141-0001

Ariake Business Center

TOC ARIAKE 3-5-7 Ariake
koto-ku, Tokyo, 135-0063 Japan
TEL 81-3-6748-2111

Atsugi Technology Center

4-14-1 Asahi-cho,
Atsugi-shi, Kanagawa,
Japan
TEL 81-3-6748-2111

243-0014

Atsugi Technology Center No.2

4-16-1 Okata,
Atsugi-shi, Kanagawa,
0021 Japan
TEL 81-3-6748-2111

243-

Shonan Technology Center

3-3-1 Tsujido-shinmachi
Fujisawa-shi, Kanagawa, 2510042 Japan
TEL 81-3-6748-2111

Sendai Technology Center

3-4-1 Sakuragi,
Tagajo-shi, Miyagi, 985-0842
Japan
TEL 81-22-367-2111

2 Competitors:

PANASONIC CORPORATION OF NORTH AMERICA

Philips Electronics North America Corporation

Sanyo North America Corp

2 Organizational Chart
2

2 Chief Executive Officer

Kazuo Hirai

2 Human Resources Manager

George Rose

2 Sales Manager

Kenichiro Yoshida

Subject:
Homework: 1
Name:
Paulina
Date: 13/01/2016

Administrative
Altamirano

Practice
Castillo