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Assignmet of BC

Business communication is essential for companies both internally and externally. Internally, it allows companies to pass orders, report results, discuss ideas, and motivate employees. Externally, it enables understanding client needs, conveying progress to clients, procuring materials, and targeting customers. Effective business communication is vital for a company's success in the modern world.

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60 views3 pages

Assignmet of BC

Business communication is essential for companies both internally and externally. Internally, it allows companies to pass orders, report results, discuss ideas, and motivate employees. Externally, it enables understanding client needs, conveying progress to clients, procuring materials, and targeting customers. Effective business communication is vital for a company's success in the modern world.

Uploaded by

Ashok Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ASSIGNMENT OF

BUSINESS COMMUNICATION
BY: NITIN VOHRA

Ans 1. Yes the ability to communicate more important criteria of successful performance of an
employee

The Importance of Business Communication.


All this brings us to the most pertinent issue, which is the importance of communication in business.
Business communication consists of two aspects, internal and external communications. Internal
communications take place when people within the same company communicate and interact with
each other.Large workforces in the biggest companies make this an essential aspect of running any
business, and this involves the passing of orders, the reporting of results, the reporting of complaints,
the discussion of new ideas, the examination of client needs, the determining of marketing strategies,
the production of the goods and the motivating of employees. All of these aspects are crucial for the
smooth running of a business, and embracing new technology in the modern world for these purposes
will be nothing but helpful.
The other form of communication that is necessary is external communication, and this involves
interacting with vendors, clients, customers, press representatives and legal representatives.
The needs of the clients need to be understood, the progress needs to be regularly conveyed to them,
the procurement of raw materials needs to be carried out, the synergy and partnership with other
companies needs to be nurtured, and the customers need to be targeted properly. All of these tasks
require a concentrated effort from all departments of the organization, and this can only be achieved
through proper means of business communication.
The importance of business communication in modern-day scenarios must not be underestimated by
any means, since this is the life blood of any company. Embracing new technology for this purpose is
also essential, and all successful companies know this.

Ans. 2 Barriers of communication


The success of an act of communication depends upon factors like the choice of the appropriate
message, understanding of the audience, preparedness of the sender and the receiver. But absence of
barriers is the most important requirement for the success of all modes of communication.
Barriers of communication include;
1. Wrong chice of medium
Whatever message we may want to convey, it has to be, transmitted through an appropriate
medium.If someone wants to send a message instantly to a distant friend, s/he cannot use the word

of the mouth in the face to face mode to do that. It has to be either telephonic, computer-mediated email or tele-fax.
2. Selective perception.
Different people have different perceptions of different things. When the receiver has a different
perception from that of a sender regarding the idea or information being transmitted, then
communication is bound to be adversely affected.Differences in perspectives or perceptions leads to
miscommunication.
3.Physical Barrier
Noise is the most notorious physical barrier which often disrupts communication. This is usually the
case in places where noise from the machines or electronic gadgets hinders proper transmission of
the message.
4. Defensiveness
Often it so happens that the receiver finds the message threatening and thus unacceptable, and shows
reluctance to receive the message. While filtering the message, the receiver therefore maintains a
defensive stand and affects communication negatively.
5.Difference in Knowledge Level
Communication gap may also occur when there is a gap in the knowledge levels of the sender and
the receiver.
6.Difference in Language
When the frames of reference differ, it leads to communication gaps or miscommunication.
Gateways to communication.
In order to enhance the effectiveness of communication, we can focus on the following aspects.
1. Plan the message: Before we decide to communicate an idea we need to plan it properly. The
message should match the purpose and should be transmitted through the appropriate format.
2.Use Proper language: The language used for a message should be clear, lucid and appropriate. The
density of words used should match with the level of maturity of the receivers.
3.Be an active listener: Active listening is an art which very few people can master. Many of us
confuse listening with hearing. But listening demands more attention and interest than hearing, hence
very important in communication.
4. Transmit the message in Installments:
If too much of information is sent within too short a period of time, it will not be digested by people.
SO it is wise to send the information/message in chunks. This makes the transmission of the message

more effective and facilitates feedback.


5.Provide feedback: In order to enhance the effectiveness of communication, feedback mechanism
should be built into all communication networks.
6. Use proper etiquette: Social etiquettes play an important role in ensuring successful
communication. A person may be a master of his/her subject, but his/her lack of etiquette may mar
his/her chances of a promotion. Likewise, proper telephone etiquettes are also essential for making
an act of communication successful.
7. Watch your language: We should opt for clear, positive language and sincerity to encourage shared
understanding and earn the support of our group.

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