1.

Bosch:

Mission:
BeQIK
Quality is our most valued asset
Innovation today ensures business tomorrow
Customer orientation inspires customers and associates
BeBetter
We want continuous improvement
We want to be better than our competitors
BeBosch
We offer outstanding products and services worldwide
We keep our promises
Profit secures our growth
The BeQIK mission reveals the focal points of their actions. Their objective is to continuously improve our
internal processes, and CIP (Continuous Improvement Process) remains the benchmark for change at Bosch.
BeQIK stands for greater speed in everything that they do, and it stands for Quality (Q), Innovation (I) and
Customer Orientation (K). This principle will ensure the ability to generate the profits needed to secure their
growth and economic success, which themselves are the guarantee of the companys long-term survival.
Vision:
Creating value sharing values
As a leading technology and services company, they take advantage of their global opportunities worldwide for
a strong and meaningful development. Their ambition is to enhance the quality of life with solutions that are
both innovative and beneficial. They focus on their core competencies in automotive and industrial technologies
as well as in products and services for professional and private use. They strive for sustained economic success
and a leading market position in all that they do. Entrepreneurial freedom and financial independence allow
their actions to be guided by a long-term perspective.
Their organizational structures, processes, and leadership tools are clear and effective, and support the
requirements of their various businesses. They act according to common principles. They are strongly
determined to jointly achieve the goals they agree upon.

2. Google:
Googles mission statement and vision statement reflect the powerful position of this company in terms of what
it wants to achieve. Founded in 1998, the company has been following its mission statement and vision
statement, leading to its current position as one of the most valuable brands in the world. Googles mission
statement defines the strategies of the business, such as the development of new products. In a similar way, the
companys vision statement pushes the organization to achieve new heights, such as through rapid innovation.
The success of Google is directly connected to the efforts of the company to fulfill its mission statement and
vision statement.

Vision:
Googles vision statement is to provide access to the worlds information in one click. The companys nature
of business is a direct manifestation of this vision statement. For instance, Googles most popular product is its
search engine service. This product enables people to easily access information from around the world.
The firm fulfills the worlds information component of the vision statement by crawling webpages. Google
fulfills the accessibility component by offering its search engine services to everyone around the world. The one
click component of the vision statement refers to easy access to information. The firm fulfills this component by
offering innovative products, such as the easy-to-use Google Search. Thus, the company effectively follows its
vision statement.
Mission:
Googles mission statement is to organize the worlds information and make it universally accessible and
useful. The mission statement has four variables, namely, worlds information, organization, universal
accessibility, and usefulness. As noted, the firm fulfills the worlds information component by crawling
webpages. The company organizes the information through its proprietary algorithms or programs. Google also
fulfills the universal accessibility component of its mission statement by offering its services worldwide. Such
processing and organizing of information also makes search results useful. Therefore, Google effectively
follows its mission statement.

3. Apple:
Apples vision statement and mission statement are bases of the companys success as one of the most valuable
companies in the world. Established in 1976 in Cupertino, California, the firm has become a symbol of
innovation and elegance in design. These characteristics are linked to Apples mission statement and vision
statement, which continue to motivate the companys employees to support and contribute to innovation for
competitive advantage.
Vision:
Apples current vision statement was introduced by CEO Tim Cook, who stated, We believe that we are on the
face of the earth to make great products and thats not changing. We are constantly focusing on innovating. We
believe in the simple not the complex. We believe that we need to own and control the primary technologies
behind the products that we make, and participate only in markets where we can make a significant
contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are
truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups,
which allow us to innovate in a way that others cannot. And frankly, we dont settle for anything less than
excellence in every group in the company, and we have the self- honesty to admit when were wrong and the
courage to change. And I think regardless of who is in what job those values are so embedded in this company
that Apple will do extremely well.
The vision statement enumerates a number of major points, such as the emphasis on innovation, which directly
relates with Apples rapid innovation strategy. In addition, the vision statement specifies simplicity, which is
also an integral aspect of the companys approach to product design and development. Apple is known for user-

friendly and easy-to-use products that help improve daily activities. For instance, the simplicity of the design of
iPhone and iOS make it easy to communicate, use apps, and access the Internet. Moreover, Apples vision
statement shows careful selection of markets. This factor reflects the firms use of market research to guide
decision-making in product development and strategic formulation. Also, even organizational culture is
included in this vision statement. Apple highlights employees collaboration and excellence as keys to its
business. This detailed vision statement is quite comprehensive in addressing the different aspects of Apples
business.
Mission:
Apples current mission statement is, Apple designs Macs, the best personal computers in the world, along
with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and
iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is
defining the future of mobile media and computing devices with iPad.
Apples mission statement is very specific in indicating what the company does and will do. Details about
certain product lines are included to show the firms current condition. The mission statement mentions Macs,
OS X, iLife, iWork, and others. These details are important in recognizing and setting the baseline for future
actions that Apple will implement. These future actions are also provided in detail. The mission statement
includes details about what Apple intends to do in its various businesses. For example, the firm states that it is
defining the future of mobile media and computing devices. This part of the mission statement shows that
Apple plans to continue focusing its research and development on mobile devices and related media. Such
mobile media may include online media via iTunes, which is accessible through mobile devices like iPad and
iPhone.

4. HCL:
Vision:
"To be the technology partner of choice for forward looking customers by collaboratively transforming
technology into business advantage."
They believe that sustainable business outcomes are driven by relationships nurtured through values like trust,
transparency and flexibility. They are 90000 employees in a Relationship Beyond the Contract TM with 500
customers in 31 countries, offering an integrated portfolio of services including Software-led IT solutions,
Remote Infrastructure Management, Engineering and R&D services and BPO, making us one of the fastest
growing providers.
Mission:
"We will be the employer of choice and the partner of choice by focusing on our stated values of Employees
First, Trust, Transparency, Flexibility and Value Centricity." HCL Technologies believes that only by meeting
the needs of employees will we be able to serve the needs of customers. Thus, you will see a greater focus on
enabling, enthusing, and empowering employees. The ethos of HCLs culture lies in its Employees First,
Customer Second philosophy, which seeks to empower employees across all levels. Its characteristics are trust
and transparency, entrepreneurial spirit, agility (in learning, thinking, and execution).

5. Toyota:
Toyota Motor Corporations mission statement and vision statement guide the companys success trajectory.
Founded in 1937, Toyota is now one of the most popular global firms. This popularity reflects the companys
mission statement and vision statement, which emphasize a comprehensive approach that considers innovation
and customers needs.
Vision:
Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most
responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the
planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by
engaging the talent and passion of people, who believe there is always a better way.
In this vision statement, Toyota includes major areas of its business. The vision statement states that the
company aims to achieve leadership in the global market. The vision statement also shows that Toyota moves
forward based on quality, innovation and environmental conservation. Thus, Toyota includes corporate social
responsibility in its vision statement. In addition, the company emphasizes human resource development, as
shown in the talent and passion of people component of the vision statement.
Mission:
Toyotas mission statement is as follows: Create vehicles that are popular with consumers.

Provide world-class safety to protect the lives of customers.

eliminating traffic casualties.

the facts to make correct decisions build consensus and achieve goals at our best speed.
Through true mutual trust with partners, contribute to the development of new technology and improved

expertise.
Contribute to economic development of local communities with R&D operations functioning effectively
in each region.

Toyotas mission statement focuses on products. The firm always considers the preferences and expectations of
consumers, arguably based on trends and market research. In the strategic actions encompassed in its mission
statement, Toyota emphasizes quality of products, with reference to such criteria as safety and customer
satisfaction.