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Survey methodology

From Wikipedia, the free encyclopedia

For the Statistics Canada publication, see Survey Methodology.


A field of applied statistics, survey methodology studies the sampling of individual units from
a population and the associated survey data collection techniques, such asquestionnaire
construction and response accuracy.
surveys.[11]
shown to exist for interview modes with no visual contact, such as telephone surveys and in
video-enhanced web surveys. The explanation typically provided for interviewer effects is social
desirability bias: survey participants may attempt to project a positive self-image in an effort to
conform to the norms they attribute to the interviewer asking questions.
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Jump up^ Salant, Priscilla, I. Dillman, and A. Don. How to conduct your own survey. No.
300.723 S3.. 1994.

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^ Jump up to:a b Mellenbergh, G.J. (2008). Chapter 9: Surveys. In H.J. Adr &

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978) Mail and telephone surveys: The total design method. Wiley. ISBN 0-471-21555-4

4.

Jump up^ De Leeuw, E.D. (2001). "I am not selling anything: Experiments in telephone
introductions". Kwantitatieve Methoden, 22, 4148.

5.

Jump up^ Bogen, Karen (1996). "THE EFFECT OF QUESTIONNAIRE LENGTH ON


RESPONSE RATES -- A REVIEW OF THE LITERATURE" (PDF). Proceedings of the Section on
Survey Research Methods (American Statistical Association): 10201025. Retrieved2013-03-19.

6.

Jump up^ "Does Adding One More Question Impact Survey Completion Rate?". 201012-10. Retrieved 2013-03-19.

7.

Jump up^ "Respondent engagement and survey length: the long and the short of it".
research. April 7, 2010. Retrieved 2013-10-03.

8.

Jump up^ Hill, M.E (2002). "Race of the interviewer and perception of skin color:
Evidence from the multi-city study of urban inequality". American Sociological Review 67 (1): 99
108.doi:10.2307/3088935. JSTOR 3088935.

9.

Jump up^ Flores-Macias, F.; Lawson, C. (2008). "Effects of interviewer gender on survey
responses: Findings from a household survey in Mexico". International Journal of Public Opinion
Research 20 (1): 100110. doi:10.1093/ijpor/edn007.

10.

Jump up^ Eisinga, R.; Te Grotenhuis, M.; Larsen, J.K.; Pelzer, B.; Van Strien, T. (2011).
"BMI of interviewer effects". International Journal of Public Opinion Research 23 (4): 530
543.doi:10.1093/ijpor/edr026.

11.

Jump up^ Anderson, B.A.; Silver, B.D.; Abramson, P.R. (1988). "The effects of the race
of the interviewer on race-related attitudes of black respondents in SRC/CPS national election
studies". Public Opinion Quarterly 52 (3): 128. doi:10.1086/269108.

12.

Jump up^ Kane, E.W.; MacAulay, L.J. (1993). "Interviewer gender and gender
attitudes". Public Opinion Quarterly 57 (1): 128. doi:10.1086/269352.

13.

Jump up^ Eisinga, R.; Te Grotenhuis, M.; Larsen, J.K.; Pelzer, B. (2011). "Interviewer
BMI effects on under- and over-reporting of restrained eating. Evidence from a national Dutch
face-to-face survey and a postal follow-up". International Journal of Public Health 57 (3): 643
647. doi:10.1007/s00038-011-0323-z. PMC 3359459. PMID 22116390.

Further reading[edit]

Abramson, J.J. and Abramson, Z.H. (1999). Survey Methods in Community Medicine:
Epidemiological Research, Programme Evaluation, Clinical Trials (5th edition). London:
Churchill Livingstone/Elsevier Health Sciences ISBN 0-443-06163-7

Adr, H. J., Mellenbergh, G. J., and Hand, D. J. (2008). Advising on research methods: A
consultant's companion. Huizen, The Netherlands: Johannes van Kessel Publishing.

Andres, Lesley (2012). "Designing and Doing Survey Research". London: Sage.

Dillman, D.A. (1978) Mail and telephone surveys: The total design method. New York:
Wiley. ISBN 0-471-21555-4

Engel. U., Jann, B., Lynn, P., Scherpenzeel, A. and Sturgis, P. (2014). Improving Survey
Methods: Lessons from Recent Research. New York: Routledge. ISBN 978-0-415-81762-2

Groves, R.M. (1989). Survey Errors and Survey Costs Wiley. ISBN 0-471-61171-9

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