Group Buying e-commerce Website

www.Techmodi.com

www.Techmodi.com
OUR VISION

attain leadership
specialization, innovation persistence
sustained value

OUR MISSION

Delivering Creating
Introduction to
Tuángòu (pronounced "twangoo"), which loosely translates as team buying
or group buying (also known as store mobbing), is a recently developed
shopping strategy originating in the People's Republic of China. Several
people - sometimes friends, but possibly strangers connected over the
internet - agree to approach a vendor of a specific product in order to haggle
with the proprietor as a group in order to get discounts. The entire group
agrees to purchase the same item. The shoppers benefit by paying less, and
the business benefits by selling multiple items at once.
 Traditional Buying?

Buyer Restaurant offering 10% discount on

their special menu

In the traditional buying discounts offered by Sellers is generally less as the

targeted users who respond are very less and hence the Sellers can not afford to
give a huge discount. The number per day may be between 1 to 10 customers
availing the discounts. Every seller can afford a huge discount if they are assured
that the average discount availing customers will be minimum 50 to 100 0r more
daily when they offer a discount.
 Has the Seller made good business?
• His business has only increased max by 10 customers for that particular day when
he has offered 10% or 70% discount .
• Considering it he will only get 200- 300 customers in a month.
• His business is not popular to attract the right targeted customers as he has not
advertised his business locally?
• He does not have a record of testimonials. What people like about him?
• No database of people who love what he is offering
• No dedicated online presence as he is a local business owner

How can he make good business?

• If he gets on an average of 50-100 customers using his discounted rate daily. He
can offer more discount to attract new customers if they are buy in bulk.
• How he can market a particular deal and make sure he reaches the right people he
is a small local business and does not have time or money to go online..
 The Answer
• To achieve great results and make every discount
campaign a success & advertise/market his business
at a very cost effective rate is GROUP BUYING.
• Group buying sites let Sellers reduce customer
acquisition costs, reach new audiences, test and
market promotions, and sell excess inventory.
• Manufacturers that want to offload excess inventory
could also be benefited by Group Buying.
How Group Buying Works
• To illustrate this lets take an example, say The website Owner negotiate a
deal with a Italian Restaurant – if he bring 25 customers, how much of a
discount will the restaurant provide. Say, the restaurant agrees to provide
a 20% discount if he guarantees 25 new customers. So, he announce the
deal on his site and the deal becomes active only if at least 25 customers
buy the deal. If less than 25 customers sign up for the deal, the deal isn't
valid and all the restaurant gets is free publicity / marketing via his
website.
• Its a win-win for everyone involved – customers get a better deal, retailers
get more customers and the site owner take a cut from each unit sold.

Wondering How the Site Owner will get

his 25 customers……… Why the 25
customers will come to his website
only.. Will be explained in forthcoming
slides
 Restaurant offering 10% discount on their
special menu
The Online Group Buying is the only solution that
will help every Seller to offer huge discounts as
the Online sites have pre registered customers
who are looking for the similar deals. Hence the
online sites can assure the Seller that they will get
minimum 50-100 or X number of customers every
-time.
 In a nutshell
• Who are the major player, how they do it and what
the customer, the seller and the site owner will get
from it and what they do for it.

• How the Seller gets benefited?

•
How the Website owner manages everything &helps
the seller to make money?

• How the Customer is benefited and how he

manages his account on the site?
Major Group Buying Sites offering daily deals
Groupon Website
Site Owner’s Roles & Responsibilities
Behind the scene the Admin will follow these steps
• Step1 :- The admin ADD the deal • Step 2:- Once the Deal is live on
on his website for the Restaurant the site the following steps takes
with the following details :- place automatically :-
– Title • Email Alerts to all subscribed
– Image of the Deal users is sent to their email
– Start Date • The Deals will be automatically
– End date be live under the TODAYS DEALS
and the previous deal will be
– Original Value closed and can be viewed under
– Price Offered the RECENT DEALS section as
– City for which deal is active below :-
– minimum member Allowed
– maximum member allowed
– Company name
– Address
– Phone number
– Website
– Fine Prints
– Summary
The New Deal will appear under TODAYS DEALS as shown in the below image
 Types of Deals that can be offered by the Admin
• Type 1 :- The deals get closed within 24hrs and if the “X” number of people buy the
deal the payments are processed for every users who bought the deal. If “X” no. of
people buy the deals within 24hrs then the deal ends and no user can buy it anymore.
• Type 2 :- If the “X” number of people buy the deal within 24hrs the deal does not get
closed and allows more users to buy the deal and after 24 hrs the payments are
processed for every users who bought the deal.
• Type 3 :- In this type of deal the admin adds the deal for 24 hrs and add the range as
mentioned below. The deal is active for 24hrs and in the end based on the no. of users
each user will get the deal for the same amount and then the payments will be
processed for that particular amount :-
1 to 5 buyers the cost = $210
6 to 10 buyers the cost = $200
11 to 20 buyers the cost = $190
21 to 30 buyers the cost = $180
31 to 40 buyers the cost = $170
41 to 50 buyers the cost = $160
If there are more then 50 Buyers the lower cost will still be $160 as that is the lowest
value, but can be lowered by adding the range of buyers.

• Demo 1 of Jasmere following the above logic developed by us :-

• Front end :- http://techmodi.com/demo/jasmero/
Username - aniket
Password - aniket

Admin Backend :- http://techmodi.com/demo/jasmero/admin/

Username - admin
Password - admin
 Manage the Website
• Content Management System (CMS):- Admin can change any content like text,
images, pictures, videos, post messages or material etc with a WYSIWYG editor for
easy use just like using Microsoft Word.
• SEO friendly :- Admin can add meta tag keywords and description as well per page.
• City Management :- :- Can Add/Edit or Delete cities
• User Management :- Can Add/Edit or Delete users as well as ban any user
• Gift Cards :- View Gift cards ordered by every user
• Refer a friend :- View referral details and how many signed successfully
• Reviews :- View, Edit, Delete & Add reviews
• Email Management :- Add, View, Edit Email templates
• Payment Management :- View the complete payments history and its distribution to
the sellers and the payment received from the buyers.
• Order Management :- Search orders, as well as check which deals has how many
order pending, complete or canceled
• Manage Blogs & Forums :- Can Add/Edit or Delete Blogs & Forums or messages.
• Reports :- View detailed reports for the users, payments, deals, orders etc on daily,
weekly, monthly or yearly basis.
 Advantages to the admin
• Its fast and hassle free as its online
• Everything is automated so no manual entries needed to be
made
• Reports allow him to track the progress and make decisions
appropriately
• Feasible to expand in long run
• Due to sharing on social networks gets targeted audience on
his site.
• Due to referrals marketing effort can be utilized in the right
direction
Buyer’s Roles & Responsibilities
 Buyer’s Roles & Responsibilities
• Step1 :- The Buyer will register an
new account. Login into his
account with his new login details
ie his username & password
• Step2 :- The buyer will select his
default city subscribe for Alerts
of every day email alerts for the
new deals posted on the site.
• Step3 :- After that if he want he
can invite his friends to the site
by sending email alerts or login
into his facebook account and
invite friends from there to refer
friends.
• The buyer will get paid $5 for
every user who signs up
and makes a purchase based on
his reference.
• He can even become a fan of
groupon page on facebook
• Share the deal on facebook or
Twitter
• Contd… Share the
deal on on facebook
or Twitter like the
adjacent images

• Step3:- View Deals

Details, Discuss the
deal on Blog/Forum
• Step4 :- Buy the Deal
• The credit card will
only be processed if
50 people bought the
deal else the credit
card will not be
processed.
• Can view the discount
and the amount he is
saving.
• Step5:- Gift the Deal to • Step 7:- Refer a friend
a friend customize the with a unique URL to get
Card and send it across. $10 per successfully
– Via email OR registered customer.
– Print it and hand it to a • The invitation can
friend be
• Complete the billing • Emailed
address & place order
• Shared on
twitter &
• Step6:- Buyer can check facebook
his account details like
• My Deals bought filtered
• Available
• Used
• Expired
• My Gifts
• Buy gift card
• Reedeem gift
• View gifts bought
• Step 8:- Buyer can switch his default city anytime he feels like taking advantage
of a deal in a different city
• Step 9 :- If 50 people buy the Deal the buyer will receive an email of the
coupon & can print it to use it at the restaurant, spa, theatre, gym etc.
• To avoid the counter fitting of the coupon we suggest printing a unique
randomly generated code on each coupon, & also the same list of code the
admin can email to the Seller or print it and hand over manually.
• If 50 members do not buy the deal then the credit card will not be processed.
 Advantages to the Buyer
• Does not need to spend time looking for the best
deals as he will get daily email alerts for the
exciting offers
• Will earn $10 per friend signed through his
reference
• Its fast and hassle free as its online
• Can check every deal he bought in his account so
need to keep manual entries.
• Easily integrates with his favorite Social Networks
:- Facebook & Twitter
Seller’s Roles & Responsibilities
 Advantages to Seller

• Its fast and hassle free as its online

• Can check every deal he bought in his account so need to
keep manual entries.
• No need to have an website or online presence
• Gets free review for his services
• No need to be bothered about the marketing or the
promotion of the site
• Repeat customers for free
• Doesn’t pay anything to the admin if “X” no. of users do not
buy the deals
 Technology that can be used to develop the site
The advantages of PHP:-
The advantages of MySQL :-
• PHP is easy to understand and learn,
particularly for those who have a background •It is similarly easy to
PHP 5.0
in HTML or Javascript very limited system understand and learn.
resources and will not interfere unduly with •MySQL can support large
the running of other processes. databases of 50 million rows or
more. MySQL is compatible
•PHP uses a modular system of extensions HTML and MYSQL with the vast majority of
CSS Groupon 2005
that enable it to interact with other tools such operating systems (Unix,
as XML and encrypting software. Windows etc.).
•MySQL is freely available
•PHP users can customize the language by under the GNU GPL (General
writing their own extensions and executable
AJAX/Java
script
Public Licence) and can be
scripts. tailored to suit individual
requirements and personally
•PHP is compatible with the vast majority of customised under the terms of
servers (Apache, IIS, etc.) and is capable of the licence.
running on most platforms (Unix, Windows, •MySql is Open source which
etc.). can be available any time
•MySql has no cost of
• PHP is open-source software and is freely development purpose.
available to download and manipulate •MySql has most of features
according to individual requirements. which oracle provides
•MySql day by day updating
with new facilities.
 Technical Requirements
• Linux/Unix (Red Hat, Debian, FreeBSD, Mandrake, etc.) or Windows OS,
Apache Web Server
• PHP 4.4.0/5.1.0 and higher (register_globals must be Off, safe_mode must
be Off, exec() must be allowed and allow_url_fopen also must be On) with
mbstring, domxml and xsl extensions (they are required to run Orca forum
and support UTF-8)
• MySQL 4.1.2 and higher
• GD library compiled with TrueType fonts (for photo processing) or
ImageMagick as an alternative
• Sendmail or Postfix
• 20MB of disk space and 1MB of MySQL DB space for installation
• 8MB of disk space and 50KB of MySQL DB space for an average user
• Demo 1 of Groupon developed by us :-
Front End URL: - http://www.techmodi.com/demo/groupon/index.php
Username :- aniket
Password :- aniket

Back End URL ADMIN: - http://www.techmodi.com/demo/groupon/admin/

Username : - admin
Password : – admin

• Demo 2 of Groupon developed by us :-

Front End URL : - http://www.techmodi.com/demo/newgroupon/index.php
Username :- [email protected]
Password :- santosh

Back End URL ADMIN: - http://www.techmodi.com/demo/newgroupon/admin/

Username - admin
Password – admin
Demo 3 of Jasmere following the above logic developed by us :-

Front end :- http://techmodi.com/demo/jasmero/

Username - aniket
Password - aniket

Admin Backend :- http://techmodi.com/demo/jasmero/admin/

Username - admin
Password - admin
Contact Us for :-
Sales, Queries or Free Quote

Mr. Santosh Salve

Thank
Business Development Mgr.
Mob: +91 99222 21349
You
Email: [email protected]

Skype IM: - santoshsalve

MSN ID: - [email protected]

Gtalk ID: - [email protected]

Website: - www.techmodi.com