Website Design Rubrics

Category
Layout/Design
The pages are

unattractive. Text is
difficult to read. The
backgrounds are
distracting.
The pages appear

busy or boring. Text
may be difficult to read.
The backgrounds are
somewhat distracting.
The pages are eyecatching and attractive.

Text is easy to read. The
backgrounds are subtle
and appropriate.
The pages are well

organized with tables.
Text spacing and
alignment make reading
easy. The backgrounds
enhance the page.
Graphics
There are no photos,

icons or clip art or they
are inappropriate or of
low quality.
Photos are blurry or

fuzzy; icons and clip art
do not fit with the
topic. Too many pictures
make the download time
slow.
Photos, icons, and clip

art are appropriate, of
high quality, and
download fairly quickly.
Photos, icons, and clip art

are used creatively and
may follow a theme.
Information
Information is poorly
written, inaccurate, or
incomplete.
Information could be
better written and too
much information is
given in each section.
Information is well
Information is creatively
written and interesting to written and cleverly
read and is presented in presented.
short sections.
Navigation/Links
The user may become

lost or links may be
missing or not working.
The user may become

confused when
navigating between
pages. Some links may
not work.
Links are consistent and

easy to find so that the
user can easily navigate
back and forth through
pages.
Links are created with

images and icons to
enhance the text links.
Creativity
Minimal effort. Poor

layout/design. Did not
incorporate required
attributes, graphics, did
not resize pictures,
inappropriate graphics.
Was clever at times;

incorporated most of the
attributes; used a
limited variety of
appropriate graphics.
Was well done and

interesting to the
audience; added a few
original touches to
enhance the project;
used a good variety of
appropriate graphics.
Was extremely clever and

presented with originality.
Excellent layout/design
work incorporating all
required attributes, great
variety of appropriate
graphics that enhanced
the pages.
Characteristics
Excellent
(4)
Goals and Objectives The overall objectives
of the student
projects have been
clearly stated and the
students include
quantifiable targets
and anticipated
outcomes.
Justification/Technica The students have
l
justified and
Merit
convinced the panel
why their project is
needed and the
potential impact of
the project is large
enough to account for
the time and effort of
the student and from
the panels.
Impact or Benefits
The students have
explained that their
project has the
potential to make a
significant impact
and indicated target
group which will
benefit from the
project.
Very Satisfactory
(3)
The overall objectives of
the student projects
have been clearly
stated however the
students did not include
quantifiable targets and
anticipated outcomes.
Satisfactory
(2)
An objective about the
project has been
presented but is not
clearly coherent to the
desired output.
Lacking
(1)
The objective of the
project is only for the
sake of submission.
The students have

justified and convinced
the panel why their
project is needed
however the potential
impact of the project is
not enough to account
for the time and effort
of the student and from
the panels.
The students have

presented some reasons
why their project is
needed yet they were
not able to convince the
panels of its potential
impact.
There is no justification
of the impact of the
submitted project.
The students have

explained that their
project has the potential
to make a significant
impact however they
were not able to
indicate a target group
which will benefit from
the project.
The students have

presented that their
project has the potential
impact but were not
able to convince the
panels of its
justification.
There is no impact or
benefit that can be
gain from the
submitted project.
Presentation
The students have

presented their
project in a clear way
and the presentation
is understandable to
a non-expert
audience.
The students were
able to answer all the
questions from the
panels with strong
justification.
The students have

presented their project
in a clear way however
the presentation is very
technical and requires
expertise or knowledge
of the presented topic.
The students were able
to answer most of the
questions with clear
justifications.
The students have

with minor help form
the instructor on
clarifying some terms
that are used in the
presentation.
The students were able
to answer some of the
questions with
ambiguous
justifications.
The students have

by merely reading the
material that they
have prepared.
Characteristics
Excellent
(4)
Very Satisfactory
(3)
Satisfactory
(2)
Lacking
(1)
Collaboration of Idea
The student
conceptualize the
entire idea of the
application
The student contributes to

some of the idea about
the application.
The student just merely

agrees with the presented
idea about the application
by his/her group mate.
Student did not

contribute anything to
the idea of the presented
application.
Cooperation
Always present during

group meetings and
actual development
task.
Always present on actual

development task and
attends most of the time
during group meetings.
Seldom present on actual

development task and
actual development task.
Always unavailable on
group meetings and
actual development task.
Harmoniously worked
with others
Accomplished the
assigned task all the
time
Accomplished assigned
task most of the time
Seldom accomplished
assigned task
Did no accomplished the

assigned task
Proficiency
The students
contributed minimal
answers without any
justifications.
Participation towards
the completeness of
the project
Student completely
contributed towards the
accomplishment of the
project
Student contributed most

towards the
accomplishment of the
project
Student shared minimal

insight
Student did not share

any insight towards the
completeness of the
project

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Category

The pages are

The pages appear

The pages are eyecatching and attractive.

The pages are well

There are no photos,

Photos are blurry or

Photos, icons, and clip

Photos, icons, and clip art

The user may become

The user may become

Links are consistent and

Links are created with

Minimal effort. Poor

Was clever at times;

Was well done and

Was extremely clever and

The students have

The students have

The students have

The students have

The students have

The students have

The students have

The students have

The student contributes to

The student just merely

Student did not

Always present during

Always present on actual

Seldom present on actual

Did no accomplished the

Student contributed most

Student shared minimal

Student did not share

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