Indian Institute of Management Indore

Post Graduate Programme in Management

2015-16
TERM: II
TITLE OF THE WORKSHOP: RURAL IMMERSION PROGRAMME
CREDITS: 2

COURSE: Core

Coordinator/s
Prof. Pradip Banerjee

No. of Section, if elective course: NA

Email:
Tel. Number
[email protected]
2439683

Office
J-202

INTRODUCTION
Rural Immersion Programme (RIP) is an initiative that was instituted with an objective to
sensitize participants of IIM Indore, who in future will become entrepreneurs or occupy
managerial positions in the corporate world. Many participants come from urban background
and may not have seen or experienced a rural area are rural life. RIP provides an opportunity
for participants to see villages first hand, interact with district officials and villagers, observe
the rural economy, understand the challenges and opportunities for business, and develop an
overall understanding of the rural society. The students will also get to know the various
schemes undertaken by Government in villages and to study and analyze the execution and
effectiveness of these schemes.
The Government of India (GoI) initiated its national flagship programme on sanitation, the
Total Sanitation Campaign (TSC) in 1999. The TSC is a restructured version of the Central
Rural Sanitation Programme (CRSP). In Madhya Pradesh, the TSC was launched in 1999.
Later on, TSC (was revised and renamed Nirmal Bharat Abhiyan- NBA as of April 2012, And
On 2nd Oct 2014, NBA was revised and renamed Swachh Bharat Mission Gramin) is
implemented in all 51 districts, comprising 313 blocks.
SBMG is piloting it concurrent monitoring system in Madhya Pradesh and to pilot this
SBMG is engaging IIM student to support the PRD to undertake a WASH validation exercise
in selected districts of Madhya Pradesh. The main goal of the assignment is to validate the
ODF status of Gram Panchayats, including toilet coverage and usage with inclusive of the
prevailing practices or behaviors on key hygiene practices like handwashing with soap, Safe
child excreta disposal and menstrual hygiene.
The programme is spread over a week, and participants visit several districts of Madhya
Pradesh. Participants are divided into group of 4 (preferably 3 males and 1 female) and are
sent to different Gram Panchayat (GPs) in different districts, which have expressed interest in
hosting and working together.
This year the participants take up the broad project of Swachh Bharat Mission (Gramin).
There are many GPs who have declared themselves as Open Defecation Free (ODF) GP. The
group of students will visit 145 GPs from 6 districts of Madhya Pradesh. They will monitor,
evaluate and validate the ODF claim of the respective GPs. There is a huge gap in reported
data and actual data from different sources. The students of IIM Indore will work as an

unbiased independent auditor of the Swachh Bharat Mission (Gramin) programme

undertaken by the Government of India.
It is estimated that an average of 6 Districts 145 GPs will be surveyed for 100% households
Per GP and an approx. of 145 schools and 145 anganwadis will be surveyed across districts.
A structured questionnaire has been developed and trained the participants by UNICEF in
consultation with the MP State Government. The participants survey the households (using
random sampling method) and primary school and anganwadi to understand the real picture
of the WASH validation exercise in selected district of MP. At the end of the programme
participants present their findings both quantitative and qualitative recommendation to the
State Government and the UNICEF. The report will be useful for corrective measures and
scale-up of validation.

OBJECTIVES

Provides insights on linkage between the society, government and business.

Provides insights on the various dimensions of district level administration, focusing
primarily on the policy administration and the execution gaps.
Providing insights into the rural economy, society and households, so that as future
entrepreneurs and managers participants will be able establish suitable businesses.
To analyze the challenges faced by the government in implementing several projects
in the rural areas and come up with suggestions (both quantitative and qualitative) for
improvements.

Duration:
The programe is scheduled for 6 days spanning from 30th November 2015 to 5th December
2015. Following is the broad daily schedule.
Date
30/11/2015
01/12/2015
02/12/2015
03/12/2015
04/12/2015
05/12/2015

Day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

Activities
Know the Place & People, visit Primary School & Anganwadi
Household Survey
Household Survey
Household Survey
Household Survey
Data Entry, Report preparation and meeting the District
Collector

SURVEY METHODOLOGY:
The Student of institution will work closely with state and district government. The field
survey for sampling will be conducted by a team of student provided by the institution: PRD
may also opt to second some government officers to participate in the study for capacity
development purposes. Surveyors will visit households, schools and anganwadis; both
quantitative and qualitative data will be obtained through observations, interviews and
discussions.

LEARNING OUTCOMES
Through this programme participants use the classroom learning to understand the rural area,
its markets and people in their environment. Further participants learn about the
implementation of government schemes so as to suggest ways to improve the same. As
participants live and work along with rural people, they get sensitized towards social,
behavioral and economic issues prevalent in the region, which broadens their perspective.

CONTENT

Discussions with district officials (district collectors, other gezetted officers) and
Gram Panchayat heads.
Survey households in the respective GPs to see the implementation of governments
SBM G schemes and programmes.
Visit and Survey one Anganwadi in the GP observe the safe disposal of child excreta.
Visti one Primary school to understand the sanitation facilities and wash habitation
level.
Interact with different stakeholders in villages to understand the progress and process
of implementation of this Sanitation government scheme.
Carry out survey of the households and both quantitative and qualitative data will be
collected through designated questionnaire.
Based on the survey each group has to prepare one report for their respective GPs
which they have surveyed.
A final report will be prepared by consolidating all the groups reports and to be
presented to MP State Government and to UNICEF.
Based on the six days experience and observations each participants has to prepare a
small individual report and submit to the PGP office of IIM Indore.

PROJECT REPORT FORMAT:

Executive summary - including activities reviewed; methodology/tools used; major sources
of data and information; summary of major findings, and lessons learned; and
recommendations; and any limitations or constraints to the research. Note: This section needs
to 'capture' the reader and provide all the key information. Keep as brief as possible (to
around 2-3 single A4 pages) and as free of technical terms or jargon as possible.
Introduction - origin and rationale of the research; rationale, purpose and objectives,
strategies and significance of project review; review team composition and competencies
Research Methodology, approach and design - methodology; context (purpose, partners,
visited sites, and duration); key criteria for research; data collection sources, methods and
tools, and analysis parameters and tools.
Findings and Analysis/Lessons Learned - provide an analysis/interpretation of the findings
relevant to the key objectives; analysis of data collected; and specify gaps identified that
could be addressed. Use graphs, tables, diagrams etc. to aid understanding and interpretation.

Observation should observe the rural economy, household and their sources of livelihood,
constraints of enhancement of household income and challenges faced by the Government to
implement the government sponsored schemes
Conclusions and Recommendations, conclusions - should be linked with the findings;
specific prioritized recommendations for possible interventions (with cost estimate, if
possible), and identify short-term and long-term milestones relevant to the research
objectives. This section should include the proposed framework for regular validation of
WASH f programme in the state.
References: detailed list of primary and secondary sources of information; key contact
information.
Appendices and/or Annexes - list of documents reviewed; persons interviewed (including
case studies if possible); sites visited; the general discussion format(s) for various tools used
to collect data, i.e. focus group discussions, interviews, and meetings, etc.; implementation
schedule and plan of activities; terms of reference and budget; and list of abbreviations used
should also be attached to the report.
LISTS OF GPs TO BE VISITED
SL No

Districts

No. of Blocks

1
2
3
4
5
6
Total

Chhindwara
Harda
Indore
Narsinghpur
Sehore
Ujjain

11
3
4
6
5
6
35

No. of ODF GPs to

be verified
40
25
20
35
15
10
145

ASSESSMENT OF LEARNING
Programme Learning Goals-Objectives of Course Matrix
PLG

Programme
Level Learning
Goal

PLO

Programme Learning Objective

Addressed by
the Course

Yes
PLO 2.1
PLO 2.2
Develop
PLG2
social
PLO 2.3
consciousness
PLO 2.4

Awareness about government sponsored

schemes for rural households

Develop understanding of rural

households livelihood sources

Understand constraints limiting the

enhancement of rural incomes

Suggest new programmes or

improvements in existing programmes
oriented towards improving rural
livelihoods

No

Expected Learning Outcomes and Associated Measures

At the end of the course student is expected to accomplish the following learning outcomes
(CLO). Alignment of CLO with the Programme Level Goals & Objectives and Assessment of
the learning outcomes of the course is presented below.
Rubric
Course Learning Outcomes

Program Level Goals /Objectives

Students get to know the rural Goal 2. Develop social consciousness

economy,
society
and 2.2 Develop understanding of rural
households.
households livelihood sources
2.3 Understand constraints limiting the
enhancement of rural incomes
Students will be able to Goal 2. Develop social consciousness
analyze the challenges faced 2.1 Awareness about government
by the government and come sponsored schemes for rural households
up with suggestions for 2.4 Suggest new programmes or
improvements.
improvements in existing schemes /
programmes oriented towards
improving rural livelihoods

Assessment Tools

Embedded in Final
Project Report

Embedded in Final
Project Report

EVALUATION
End Term Exam

100%

Report -I
Each group has to submit a validation report to the ministry based on their survey results,
which will not be used for evaluation purpose.
End Term Exam
Based on the following lists of observation, you need to write an end term exam. (Tentative
Duration 45 Minutes)
(i)
Understanding of rural households livelihood sources
(ii)
Understand constraints limiting the enhancement of rural incomes
(iii)
Awareness about government sponsored schemes for rural households
(iv)
Suggestion for new programmes or improvements in existing schemes.