Project Proposal and Business Plan: 2016-19
Project Proposal and Business Plan: 2016-19
Project Proposal and Business Plan: 2016-19
Open Briefing
27 Old Gloucester Street
London WC1N 3AX
United Kingdom
Tel +44 (0)20 7193 9805
[email protected]
www.openbriefing.org
Open Briefing Ltd is a non-profit social enterprise run nearly entirely by volunteers.
Registered in England & Wales as a company limited by guarantee, No. 07649656.
Project proposal
and business plan
2016-19
Contents
I. Introduction
Rationale
Successes
Evaluation
Intelligence unit
Security unit
11
Training unit
13
Think tank
14
Community office
16
17
Structure
17
The team
17
V. Financial plan
19
Budget
19
Funding
20
25
26
27
Section I
Introduction
Open Briefing is the worlds first civil society intelligence agency. Founded in 2011, our mission is to
keep those striving to make the world a better place safe and informed. We provide
groundbreaking intelligence and security services to aid agencies, human rights groups,
peacebuilding organisations and concerned citizens. We do this so that a stronger civil society can
promote alternatives to armed conflict, protect human rights and safeguard the environment.
Key services we provide include:
Issuing regular intelligence briefings and risk assessments for the general public.
Open Briefing is a bold and ambitious non-profit social enterprise. We are a unique international
collaboration of intelligence, military, law enforcement and government professionals working
tirelessly behind the scenes to make a difference. We are challenging the status quo. We are your
intelligence agency.
Open Briefing has proved hugely useful to Crisis Action and our partners time and
again. Their analysis helps us focus our energies on where we can have the greatest
impact for the protection of civilians in conflict. The value of that contribution
cannot be over-estimated. Nick Martlew, UK director, Crisis Action
Rationale
If knowledge is power, why should only the privileged few in governments and multinational
corporations have access to credible information about what is happening in the world?
The manipulation of intelligence on Iraqs supposed weapons of mass destruction in 2003. The US
embassy cables and other material leaked by Chelsea Manning to Wikileaks in 2011. The true nature
and scope of NSA and GCHQ surveillance revealed by Edward Snowden from 2013 onwards. Such
events have made it clear that only an aware and knowledgeable citizenry can ensure the proper
meshing of intelligence and political or military action by governments.
However, in the spheres of national and international security, key information is kept secret and
held back from the public domain. This leaves the process open to political manipulation and creates
a public unable to properly engage with these issues or hold policymakers to account.
Cut off from confidential information by this veil of secrecy, most people still get their news from
the mainstream media. However, these sources do not just report the facts, they report the story:
facts woven together according to the dominant narrative or editorial line on a given issue or
event. Those seeking alternative perspectives can take advantage of the online explosion of citizen
journalism (such as blogs and social media), but those sources usually come with their own problems
of bias and lack of fact checking.
Development agencies, think tanks, human rights groups and other non-governmental
organisations also need to access credible information from reliable sources in order to ensure their
aid programmes, advocacy strategies and policy recommendations are built on sound evidence.
They have specific intelligence and security needs that often cannot be met in-house or by the
private sector.
In short, concerned citizens and civil society organisations need an organisation that they can turn
to for timely analyses of defence, security and foreign policy issues. They need an organisation that
will employ rigorous and objective research methods. They need an organisation that will tell them
what is happening, why it happening and what is going to happen next. They need an organisation
that is working for them. That organisation is Open Briefing, the civil society intelligence agency.
With its rational, thorough and transparent approach, Open Briefing has the
potential to become an important corrective to often speculative media coverage.
Magnus Nome, commissioning editor, openDemocracy
Taking a step back reveals an even more fundamental challenge. The way most people think about
security can be characterised as a control paradigm. This approach is based on the false premise that
insecurity can be controlled through military force or balance of power politics and containment.
The hope is that the status quo can be maintained by containing insecurity over there. Security
policies based on this paradigm are self-defeating in the long term, as they simply create a pressure
cooker effect. Eventually the lid blows off.
The most obvious recent example of this approach has been the so-called war on terror, which
essentially aimed to keep the lid on al-Qaeda-inspired terrorism, without addressing the root causes
in Western policy. Such an approach to national and international security is deeply flawed, and is
distracting the worlds politicians from developing realistic and sustainable solutions to the nontraditional threats facing the world. A new approach is needed.
However, there is not yet a realisation in policymaking circles that the control paradigm is failing.
There is also currently not enough pressure from civil society to force policymakers to recognise this
failure. This is in part because of the disconnect between people and information, and the
traditional mediators of this information gap the media and politicians are all too often driven by
a worldview that supports the status quo.
Open Briefing exists to interject in this process and provide timely, accurate and accessible
intelligence and analysis, in order to promote a fact-based worldview and a shift in the way we think
about security.
Open Briefing
Successes
Our first briefing paper, As the dust settles: Avoiding the mistakes of Oslo and Utya in future media
coverage of suspected terrorist attacks, was published in August 2011. This media briefing explored
the factors that contributed to failures in the reporting immediately after the 2011 Norway attacks
that led to Islamist militants being wrongly blamed and proposed ways of avoiding these failures in
future. It was highlighted and quoted from in live reporting by the Guardian of the December 2011
grenade attacks in Lige, Belgium.
Our second briefing paper, Rehabilitating the war on drugs: Central America and the legalisation
debate, was published in English and Spanish on April 2012, 10 days before the Sixth Summit of the
Americas, where, for the first time, alternatives to prohibition were discussed by American leaders,
led by the Guatemalan president, Otto Perez Molina. Our white paper outlined a sustainable
security alternative strategy to the failed war on drugs. President Molina read the paper, and coauthor Joel Vargas followed up with several meetings and conversations with senior Guatemalan
policymakers, including the President of Congress. Prospect also commissioned a letter on the issue,
which was published in the June 2012 edition of the magazine.
In September 2012, we reached an agreement to meet the intelligence requirements of a network
of 100 aid agencies, human rights groups and other civil society organisations coordinated through
Crisis Action truly making Open Briefing the worlds first civil society intelligence agency.
In June 2014, a consortium of development organisations and human rights groups approached us
with several intelligence requirements relating to the use of improvised barrel bombs by the Syrian
regime. The grouping planned to put pressure on the manufacturers of the components of the
barrel bombs and the countries selling the helicopters used to deploy them. They hoped this would
lead to an eventual decline in the number of barrel bombs being dropped on civilian areas in Syria.
After further discussion with the client to better understand their needs, we assembled a team of
former military intelligence officers (one of whom had recently returned from the Turkey-Syria
border) to assess why the Syrian government was using such improvised bombs and identify the
countries manufacturing and selling the helicopters and their spare parts.
By analysing hundreds of photos and hours of video footage, we quickly and confidently ascertained
that the NGOs proposed approach would be ineffective, as the components for the barrel bombs
were plentiful and easily-obtainable within Syria and the helicopters were existing Soviet/Russian
stock spare parts for which could be easily purchased from countries without embargoes against
Syria. Our findings enabled the NGOs to rethink their advocacy strategy, saving them considerable
time and money. If they had not approached us, it is possible that they would have ended up
pursuing a strategy that would have done very little to protect Syrian civilians from further barrel
bomb attacks.
In July 2015, Open Briefing secured a contract to provide a risk assessment and security package for
a senior member of staff of an international funder operating in Russia. In addition to the general
risk environment in Russia, he faced risks from various foreign agent, treason and undesirable
organisation laws aimed at curtailing the activities of Western NGOs in Russia. Working with our
security consultant and intelligence sponsor, Open Briefing undertook an in-depth risk assessment
and designed a package of counter-surveillance and security measures to ensure his safety and that
of local partner NGOs.
In October 2015, the Remote Control project commissioned Open Briefing to undertake work on
the possible hostile use of civilian drones by non-state actors. Our analysts identified a range of
threat groups terrorist organisations, insurgent groups, organised crime groups, corporations and
activists that might use civilian drones for intelligence gathering and attacks. We also set out a
series of recommendations to mitigate the threat. Our report, Hostile drones: The hostile use of
drones by non-state actors against British targets, was published in January 2016 and was widely
covered by the news media, including by the Guardian, Daily Mail, Express and BBC News, as well as
in the technology press, including Wired and Tech Insider. Open Briefing analysts also gave several
interviews to TV and radio news programmes, including RT and the BBC World Service. An MP also
raised the report in a written question to the Department for Energy and Climate Change regarding
the security of nuclear power stations.
From one staff member and a start-up grant of 5,000 in 2011, we now have a team of 17 people
around the world and have so far raised 150,000 from grants, donations and consultancy. We have
published 150 briefings and other publications and made several significant interventions in key
peace and security debates. We have nearly 3,500 subscribers to our weekly bulletin, social
networks and podcast, and nearly 2,000 unique visitors a month to our website. And this is only the
beginning. (Please see Appendix I for an overview of our activities during 2011-15.)
Open Briefing
Section II
Strategic plan
To help shape the ecosystem of security to privilege diplomacy and other non-military
means to preventing, mitigating and adapting to threats to peace and security.
To support the development of a more robust civil society, better able to hold
policymakers to account for security decision-making.
To give citizens the knowledge and tools needed to more effectively engage in peace and
security debates and influence positive policy developments.
Objectives: We intend to achieve and hopefully exceed the following 12 objectives during the
three-year period from 2016 to 2019. These objectives are SMART (Specific, Measurable, Achievable,
Relevant and Time-bound) and are based around ambitious preliminary targets, many 50% higher
than those achieved during 2013-16 (final targets to be set at the end of 2015).
Impact:
1.
2.
3.
Influence:
4.
5.
6.
7.
Development:
8.
9.
Kuhnian shift. There will not be a fundamental change in the way we think about security
until there is a new paradigm to replace the old thinking.
2.
3.
Taoist model. Human psychology means progress will be achieved through inclusive
dialogue not confrontation, and we should be prepared for advances to be slow and subtle.
Evaluation
Evaluating the impact of projects of this nature can be notoriously difficult. However, measuring
progress in achieving our specific objectives gives us a way of evaluating success. This progress will
be constantly monitored in relation to various key performance indicators, including website metrics
(including number of unique visitors), a basket of metrics to measure online influence and relative
website importance, and the number of subscribers to our weekly bulletin and social networks.
Funders and other interested parties can monitor this progress though publically available biannual
evaluation reports. Open Briefing is committed to full disclosure, transparency and accountability.
All our project proposals, budgets and internal evaluations are published online in full for anyone to
hold us to account with.
At the end of 2018, a thorough evaluation will be carried out based on the key performance
indicators already mentioned and additional qualitative information from a survey of subscribers
and website visitors, testimonials from thought leaders and opinion formers, and feedback from
funders. This evaluation will be used to develop the objectives for the next three years, as well as
ensure that sufficient quality control is being achieved so that Open Briefing's outputs and activities
remain useful and effective.
Open Briefing
Section III
Work plan
Open Briefings activity is divided across five interlinked departments, three of which are well
established (the intelligence unit, think tank and community office) and two of which are new for
2016-19 and are under development (the security unit and training unit).
Intelligence
unit
Security unit
Training unit
Think tank
Community
office
Intelligence unit
Open Briefings unique intelligence unit provides in-depth intelligence briefings to civil society
organisations and concerned citizens. This is our core activity, the outputs from which are made
freely available. Recent intelligence briefings have involved:
Assessing the British governments claims that there had been no civilian casualties in
over a year of UK airstrikes against Islamic State in Iraq.
Ascertaining why the Syrian government has been using improvised barrel bombs and
identifying the countries of origin of the helicopters used to drop them.
Assessing Boko Harams arsenal and where those munitions are coming from, and
proposing initiatives to reduce the flow of weapons to the group.
The Open Briefing intelligence unit is organised around six regional desks: Europe, Asia and the
Pacific, Middle East, Africa, the Americas and Polar regions. Five crosscutting issue desks
complement these: resource security and climate change, political violence and dissent, nuclear
issues, UK national security and conflict and diplomacy.
The activity of these desks is driven by an adapted intelligence cycle: a logical process of direction,
planning, collection, processing, analysis and dissemination. In this closed circuit, intelligence
requirements are generated by a decision maker and, at the end of the cycle, they provide feedback
and issue new or revised requirements. We use this process to turn data (raw facts and figures) and
information (context, meaning and structure) into intelligence (analysis, insight and relevance) by
using various analytical methods borrowed from the intelligence community.
Direction
Dissemination
Planning
Analysis
Collection
Processing
Open Briefing
In traditional intelligence work, the client would be a government, military or law enforcement
decision maker. However, our client is civil society. Therefore, we have developed partnerships with
leading NGOs and civil society networks. The first of these is with Crisis Action, a behind-the-scenes
network of 100 well-known aid agencies, humanitarian organisations and human rights groups.
When developing advocacy strategies around protecting civilians from armed conflict, Crisis Actions
international network has occasional intelligence needs. Open Briefing processes these intelligence
requirements through the intelligence cycle and responds to these needs. We also provide
intelligence in support of emergency response, as well maintaining several watching briefs on
potential conflicts.
This approach allows us to meet the specific needs and priorities of a diverse section of civil society.
It makes Open Briefing unique in the peace and security sector: a true civil society intelligence
agency.
Open Briefing provides clear analysis and intelligence that can add real value to the
work of civil society networks. Their political analysis has been particularly useful to
Crisis Actions campaign strategies.
Mariam Kemple, head of humanitarian campaigning, Oxfam
Our intelligence unit also produces four different monthly briefings for our subscribers and the
general public:
Developments in remote-control warfare: The United States has led the way in developing
a new way of conceptualising and executing war. The emphasis now is on effecting warfare
at a distance by relying on smart technologies and light-footprint deployments rather than
more traditional military approaches. With the rise of austerity in Europe, other Western
states have adopted part or all of this remote-control warfare approach. Within this,
policymakers and military planners are promoting the tactics and technologies judged to
have worked during the war on terror and associated conflicts in Afghanistan and Iraq. As
such, the five key aspects of remote-control warfare are: special-operations forces; private
military and security companies; unmanned vehicles and autonomous weapons systems;
intelligence, surveillance and reconnaissance; and cyber conflict. Since April 2014, Open
Briefing has produced a series of monthly intelligence briefings on these issues. These
briefings are commissioned and funded by the Remote Control project.
Transnational organised crime: The trafficking of people, weapons, wildlife and drugs
destroys lives and communities and is a crucial human security issue. The activities of
organised gangs can also weaken and corrupt a state to the extent that it risks collapse. Yet,
peace and security NGOs often overlook transnational organised crime (TOC), focussing
instead on terrorism and geopolitics. To address this, Open Briefing has produced monthly
intelligence briefings on transnational organised crime since December 2014. These are
written by our TOC expert, Dr Mary Young, and focus on the human rights and human
security consequences of organised crime.
Lifting the lid on Britains war in Iraq and Syria: A coalition of countries has come together
to combat the threat from Islamic State in Iraq and Syria. There has been much debate over
the limit and extent of UK military actions in this conflict, given its central role in the
invasion and occupation of Iraq during 2003-08. However, proper debate has been stifled by
the lack of information publically available about what the United Kingdom is actually doing
in Iraq and Syria. The British government is not being open enough to ensure parliament and
the public are properly able to assess and oversee government policy and military actions.
To address this, Open Briefing is seeking funding to produce a series of briefings identifying
and analysing UK actions against Islamic State in Iraq and Syria.
Political and security risk updates: Since October 2013, Open Briefing has produced
monthly briefings in collaboration with our first intelligence sponsor, Bradburys Global Risk.
These briefings provide political and security risk updates from across Africa, the Americas,
Asia and the Pacific, Europe and the Middle East. Each regional section of the briefing
explores one major issue or event in-depth, covers three other developments more briefly
and reports on five items of note. Over the months, these briefings have tracked and
explained the outbreak of the Syrian civil war, the rise of Islamic State in Iraq and Syria, the
Russian invasion of Crimea and eastern Ukraine, the Houthi rebellion in Yemen, the
negotiations between Iran and the United States, terrorist attacks and insurgencies across
Southeast Asia and the Middle East and North Africa, the opening up of the Arctic to
resource exploitation and political developments around the world.
The What? So what? Now what? protocol
All our intelligence briefings draw upon the What? So what? Now what? protocol to link intelligence
and policy and provide a comprehensive, strategic analysis of an event or issue:
What? The who, what, where, when, why and how of the event or issue (the 5W1H maxim).
So what? The micro- and macro-environmental ramifications of this event or issue (taking
into consideration the PESTLE factors: political, economic, socio-cultural, technological, legal
and environmental).
Now what? Consequences of the event or issue and recommended responses (considering
the 4Ps framework of national interest: power, peace, prosperity and principles).
The international team that makes up our intelligence unit contains a vast amount of expertise and
experience, which enables us to offer exceptional consultancy services to the public, private and
third sectors, including:
10
Imagery analysis
Open Briefing
Armed drones in development by Russia, China, Iran, Israel, Turkey and India
We are also able to offer an extensive range of services to support organisations and projects,
Security unit
Open Briefing uniquely bridges the humanitarian and security sectors. We are a member of the
Humanitarian Practice Network and an observer member of the Active Learning Network for
Accountability and Performance in Humanitarian Action (ALNAP), and will shortly be joining Bond
(the UK body for organisations working in international development). But we also supply
intelligence and security services and are a member of the association for professional operators in
the security industry, the British Security Association. Our particular position has allowed us to
identify an issue of grave concern: the use of private military and security companies (PMSCs) by
NGOs.
Aid agencies, humanitarian organisations and other NGOs often operate in conflict areas, disaster
zones and other high-risk environments. This can require heightened levels of security from risk
briefings, specialist training, logistical support and building security to convoy security and armed
security teams if the risk is significant. Industry representatives estimate that approximately 25% of
the major companies that provide armed services have worked for humanitarian clients. Leaked
documents suggest that CARE, Save the Children, CARITAS, World Vision, UNICEF and the Red Cross
have all used PMSCs. In fact, one survey found that every major international humanitarian
organisation has paid for armed security in at least one operational context.
11
PMSCs are highly controversial outfits. Civil society groups have accused employees of such
companies of serious human rights abuses, including the torture of detainees, killings of innocent
civilians, rape and participation in renditions. It is questionable whether charitable funds should be
used to pay for services from these providers. It is also debatable whether it is right for NGOs to
fight fire with fire and employ PMSCs in conflict zones thereby adding yet another armed actor
into an already violent situation. It adds to the further securitisation of aid and risks the local
population viewing the humanitarian organisation as another belligerent or as part of an occupying
force. Furthermore, it is inconsistent for NGOs to use private military and security companies while
decrying their use by Western governments in Afghanistan, Iraq and elsewhere.
At the same time, NGOs do need a safe space within which to deliver aid, disaster response and
other services. These organisations also have a duty of care to their employees. There are many
professional and ethical companies operating in the sector, and private security specialists do have a
lot to offer NGOs. Such professionals can sometimes be the only people enabling NGOs to operate
safely on the ground.
To address the serious lack of suitable security provision for NGOs, Open Briefing is developing a
security unit that can provide an ethical and more appropriate alternative to PMSCs. Led by our
executive director, security consultant and specialist humanitarian security consultant and working
with trusted partners, including our intelligence sponsor, Bradburys Global Risk, Open Briefing is
developing a range of preventative and defensive non-violent security services appropriate for
the protection of aid workers, human rights defenders, activists, journalists and other civil society
actors operating in high-risk environments or under repressive regimes.
The services Open Briefings security unit might offer include:
GPS locators with 24/7 monitoring and SOS functionality (known as GPS, GPRS and
Mandown technologies).
Protective intelligence
Such services will also be of great assistance to civil liberties campaigners, journalists and political
activists who face persecution and state violence and are consistently targeted by security services.
They cannot afford commercial security advice and obviously cannot turn to the police for
protection. By developing networks of skills-based volunteers and building relationships with
trusted partners, Open Briefing will be able to meet those needs at a greatly reduced cost and
provide services better suited to NGOs.
12
Open Briefing
Our security unit is in the early stages of development. It is a natural progression of Open Briefings
intelligence work, and has grown out of two things: a contract from a major international funder to
provide a risk assessment and security package for a staff member, and a nascent project examining
the NGO use of PMSCs and developing guidelines for best practice and a code of conduct (see p.
15). It is an ambitious and truly unique idea, which could change the way NGOs and media
organisations provide security for their staff and help keep activists living under repressive regimes
safe.
Training unit
Drawing on the expertise and experience of the members of our intelligence and security units,
particularly our security consultant and humanitarian security consultant, and working closely with
trusted partners, our new training unit will deliver courses and bespoke training packages tailored
to the needs of civil society clients. In the first instance, this is likely to include a range of Hostile
Environment Awareness Training (HEAT) modules, including:
First aid
Self-defence
These courses will be designed to give clients the skills and confidence necessary to operate safely
and effectively on the ground in complex, hostile or remote areas, such as war zones or disaster
areas. They will also be useful to those operating in or visiting countries with repressive or
authoritarian regimes, where they are likely to experience government harassment or surveillance.
Working with our OSINT consultant, we will also provide capacity-building courses designed to help
NGO researchers use intelligence effectively, including training in collecting and analysing open
source intelligence (OSINT) and imagery analysis, or designed to help human rights defenders
and other activists operate and communicate securely, including training in cyber and information
security.
An additional important aim of the training unit will be to move larger organisations away from a
due diligence/risk reduction approach to training (which is largely tick box) and towards providing
their staff with the skills they will need to operate safely and confidently on the ground so that they
can deliver programmes more effectively. This change of culture would do much to improve the
delivery of aid, development and other programmes by international NGOs and intergovernmental
organisations among others.
13
Think tank
Open Briefing exists in order to ensure that it is not only those with power and money who have
access to reliable, credible information on defence, security and foreign policy issues; every citizen
should have that information. This is the core mandate of our intelligence unit. While undertaking
this role, we occasionally identify issues that are not receiving adequate attention or policies that
are not working. Our role then becomes to explain these failings, propose evidence-based
alternative strategies, and leverage our networks of influence to promote those alternatives to
opinion-formers, policymakers and the general public. This is the core mandate of our think tank. In
this way, our intelligence unit directly informs the work of our think tank but advocacy is
deliberately kept separate from analysis.
As part of this, Open Briefing publishes a number of policy-orientated publications, which are
informed by rigorous research and subject to peer review. These publications aim to be
comprehensive, contextual and condensed. In other words, they cover the different elements of and
perspectives on an issue and provide the background to and circumstances of an event, while at the
same time remaining concise and succinct. They are guided by the long-standing and near-universal
concerns of progressive civil society: promoting human rights, maintaining human security and
protecting the environment.
Recent issues covered by our publications include:
Open Briefing potentially will be a great force for good in helping to make
transparent areas of activity that are often shrouded in secrecy and where
misinformation is common place. In the long term, it could have an important
impact on policy. Bevis Gillett, trustee, Marmot Charitable Trust
The Open Briefing think tank acts as a research centre for our analysts, through which they can seek
funding to undertake research and projects in response to a need to drive policy change in a
particular area or raise awareness of a crucial emerging issue. These cutting edge projects are
defined by research, collaboration and advocacy, and go to the very heart of the way we think about
and attempt to ensure our security. These activities are organised around several research themes,
which currently include:
14
Remote-control warfare
Open Briefing
There is a particular focus within our think tank on the contrasting paradigms of sustainable security
and remote-control warfare. Sustainable security is a framework for thinking about security based
on understanding integrated security trends and developing preventative responses. The central
premise of sustainable security is that you cannot successfully control all the consequences of
insecurity, but must work to resolve the causes. Remote-control warfare, on the other hand, is a
paradigm that has emerged since the war on terror that enables warfare to be actioned at a
distance by relying on smart technologies and light-footprint deployments, such as armed drones
and special forces. The problem is that it allows actions to be approved that would never be
considered using conventional military means; yet the consequences and risks of those actions are
not being adequately considered.
15
Community office
Open Briefing looks beyond the policy wonks of the Westminster bubble or Washington beltway in
order to reach out to wider civil society and concerned citizens. We are putting considerable effort
into developing the communities of people interested in or linked to Open Briefing.
We believe users should be able to access our material how they want, when they want. In order to
allow universal access to research and encourage the sharing of knowledge, the vast majority of
Open Briefings publications are published under a Creative Commons license that allows for the
free distribution of our work for non-profit use. We have also developed numerous ways for people
to access our work wherever they are. All the outputs from our activities are freely available
through:
Website, www.openbriefing.org
Weekly bulletin
A mobile app for Android smart phones and tablets (with an iOS app in development)
However, this is not limited to a one-way flow of information. Visitors to our website can comment
on and share all the items filed by our intelligence desks and published by our think tank, and
engage in online discussions about the issues raised with members of Open Briefing and other
visitors to our site.
We actively encourage members of our community to support our work by promoting Open Briefing
to their contacts and asking them support us with donations. Members of our community can
become even more involved in our work by providing us with skills-based volunteering and pro bono
consultancy.
Finally, our press office is managed under this department as a point of contact for journalists and
provides a list of Open Briefing experts available for interview.
Issues of security and defence are often the least transparent to the public. Open
Briefing is an important contribution to ensuring democratic oversight of
governments and armies. John Feffer, co-director, Foreign Policy in Focus
16
Open Briefing
Section IV
Organisational plan
Structure
Open Briefing Ltd is a registered non-profit company limited by guarantee (No. 07649656). It is
run as a social enterprise, applying business strategies to achieve financial stability in support of our
charitable aims. During 2012-15, 6.3% of our income came from trading (predominantly
consultancy). In line with the generally accepted criteria for social enterprise, we are working
towards raising 50% of our income from trading activities. This ensures financial sustainability and
places less strain on the already oversubscribed peace and security funding pool. We are also
exploring the pros and cons of alternative not-for-profit structures, including charity or Community
Interest Company. The articles of association of Open Briefing include a charitable purpose, an asset
lock and a non-profit clause, meaning foundations that are registered charities can legally make
grants to us, as our work is treated as charitable in nature.
Open Briefing uses a radically different organisational model: we are a virtual think tank, and rely
predominantly on skills-based volunteering and pro bono consultancy for our staffing needs. This
model encourages the development of a decentralised organisation, which takes advantage of the
internet, cloud computing and new communication technologies to carry out activities in a more
cost-effective and environmentally friendly way. Having a virtual office and a volunteer network
allows for far lower overheads (projected at only 10% over 2016-19), and frees the organisation
from a specific locality. It means Open Briefing can start small and develop organically, while being
able to adapt rapidly to future opportunities and challenges.
The team
Chris Abbott is the founder and executive director of Open Briefing. He is also an honorary visiting
research fellow in the School of Social and International Studies at the University of Bradford. He
was the deputy director of the internationally-renowned Oxford Research Group think tank until
2009. Chris is the author of two popular books on security and politics, as well as numerous
influential reports and articles. He is best known for his work on sustainable security, the security
implications of climate change and, more recently, remote-control warfare. As a respected global
security consultant, he has completed contracts for a wide range of government, corporate and civil
society clients, including the British Ministry of Defence, the Australian Federal Police, KPMG, Janes
Intelligence Review and Greenpeace International.
The executive director is supported by a board of advisers with an unparalleled wealth of
experience in environmental and security policymaking circles. The board provides ongoing
strategic guidance and feedback.
17
Our intelligence activities are carried out by an international network of experts and thought
leaders. Our contributing analysts and senior analysts have excellent research and analytical skills
and considerable knowledge and experience in one or more of our regional or issue desk areas.
Crucially, unlike many other peace and security NGOs, this international network consists of people
with professional backgrounds in intelligence, the military, law enforcement and government, as
well as researchers with academic, media or think tank backgrounds. Once fully operational, each
Open Briefing intelligence desk consists of at least two senior team members (analysts, consultants
or advisers) and a researcher. During 2016-19, we intend to recruit an intelligence manager to
coordinate the activities of our intelligence unit and contribute to the development of our nascent
security and training units.
Our analysts are supported by associate researchers, who provide research and fact-checking
support to our intelligence desks. Open Briefing also currently has three consultants: a security
consultant, a humanitarian security consultant and an open source intelligence consultant.
Consultants are leading private sector advisers that Open Briefing has built up a good working
relationship with over time and who provide us with pro bono support in addition to being available
for contracts as required.
Open Briefing also relies on trusted freelancers, including an accountant, fundraiser, graphic
designer and web developer.
Please see Appendix III for biographies of all team members.
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Open Briefing
Section V
Financial plan
Leveraging a network of volunteers enables us to achieve an impact and influence far beyond what
our size and budget would suggest possible, and fully maximises donors financial input. In 2016-19,
only 10% of our budget is allocated to fundraising and 10% to administration and overheads,
meaning 80% of our income is spent directly on our peace and security work.
Financial management is supported by Community Accounting Services Kernow, who provide
reduced cost specialist accounting services and advice to charities and other non-profits. Banking is
provided by the Co-operative Bank, a British ethical bank.
Budget
Table 1. Budget breakdown by department and year.
2016
2017
2018
Department
Total
Intelligence unit
37,500
40%
37,500
40%
48,000
51%
123,000
Security unit
9,000
9%
28,000
30%
15,000
16%
52,000
Training unit
2,500
2.5%
3,000
3%
3,500
3.5%
9,000
Think tank
22,000
24%
6,500
7%
6,500
7%
35,000
Community office
4,000
4.5%
4,000
4.5%
4,000
4.5%
12,000
Core costs
19,000
20%
17,000
18%
18,000
18%
54,000
Total
94,000
96,000
95,000
285,000
Figures are to the nearest 500. A detailed budget breakdown is available on request.
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Funding
It is anticipated that the vast majority of our income during 2016-19 will come from grantmakers.
However, to ensure Open Briefing's sustainability and reduce demand on the limited funding that is
available, we will be developing various other income streams during stage 2, with a view to steadily
decreasing our reliance on grant income over time.
Table 2. Funding targets by source.
Source
Target ()
Target (%)
Grantmakers
242,250
85%
Crowdfunding
8,550
3%
Social enterprise
34,200
12%
Our activities are guided by the principles set out in our social, environmental and ethical statement.
As part of this, we never accept funding from sources that might jeopardise the independence or
integrity of the organisation (please see Appendix II).
Modern organisational success should be measured against a triple bottom line: financial, social and
environmental (or profit, people and planet the three Ps). While businesses usually focus
exclusively on financial profit (often to the detriment of the other two), Open Briefing seeks instead
to create social and environmental benefits. Donors to Open Briefing are therefore actually
investors hoping to see positive returns for people and planet.
Given that many of Open Briefings objectives for 2016-19 are based on targets at least 50% higher
than those achieved during the prior three-year period, donors are essentially investing with an
expectation of a 50% social impact return over three years. As such, we do not view specific
project outcomes as merely desirable but see accountability for achieving these outcomes as the
essential core of the funding relationship. In this way, grants and donations are not treated as gifts
but rather as investments that come with certain obligations on our part: chiefly, to achieve the
specific objectives listed in Section II of this proposal.
Grantmakers
Open Briefing has been supported by an exclusive grouping of visionary funders made up of the
Polden-Puckham Charitable Foundation, the Network for Social Change, the Marmot Charitable
Trust, the Remote Control project, the Philamonic Trust and the Oak Foundation (see Table 3). Our
strategic and transparent approach is proving popular with funders, and we currently have a good
47% success rate with applications (the industry average is 40%). In addition to our unique nature
and strategic goals, there are three important financial reasons that make funding our work
attractive for grantmakers:
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1. Resource magnification: Funding for only one paid member of staff enables the work of an
international network of volunteer analysts, researchers, associates and advisers.
2. Impact magnification: Open Briefing uses some of its funding to provide subsidised and pro
bono consultancy to civil society organisations on limited budgets.
3. Reach magnification: Open Briefings work is distributed directly to nearly 3,500
subscribers and 2,000 website visitors a month.
Table 3. Summary of total grants received to date from each foundation.
Trust
Amount
49,000
42,000
27,600
11,535
Philamonic Trust
3,500
Oak Foundation
1,060
Our plans as laid out in this document meet the funding criteria for various British, European and US
trusts and foundations. Working with our freelance fundraiser, applications will be submitted to
those trusts during the next suitable funding rounds. Open Briefing is also looking outside the
peace and security funding sector and approaching suitable government funders and funders of
human rights, democracy, freedom of information and other related fields.
Our target for raising funds from grantmakers during 2016-19 is 242,250.
Crowdfunding
While trusts and foundations are our principal funding route, a novel decentralised funding model
has emerging that is ideal for newer organisations: crowdfunding. This approach takes advantage of
the internet and social media to asks large numbers of people for a small amount of money. It is
well suited to raising funds for our intelligence unit and security unit in particular, as they are
exciting ideas that are easy to sell to non-specialists.
During 2016-19, we will run several crowdfunding campaigns using one of the established online
platforms, such as Crowdfunder, JustGiving, Kickstarter or Indiegogo. Supporters will also still be
able to make one-off or regular donations through our website with PayPal or through their bank.
Our target for raising funds through crowdfunding during 2016-19 is 8,550.
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Social enterprise
Over long term, Open Briefing intends to generate at least 50% of our income from trading (in line
with the generally accepted criteria for social enterprise). This allows us to be partly self-financing,
and reduces our dependence on grants and donations. This means developing a sustainable
business model from the very beginning. For it to be sustainable, the model must be based on a
realistic plan for generating a meaningful percentage of our income from non-grant sources without
diverting too many resources away from our core research and advocacy activities.
Achieving this will involve developing multiple and diverse income streams from products and
services related to Open Briefing's core activities. Our efforts will focus on two key areas during
2016-19. Firstly, we will be further developing the activities of our consultancy detailed in Section
III, including intelligence and research, risk advisory and security, support services and training and
capacity building. Secondly, we will be looking at website monetisation, including adopting the Pay
What You Want model for people to access the briefings and other material on our website, which
will allow it to remain free at the point of use for those unable or unwilling to pay for access. Note
that although Open Briefing is a non-profit organisation it does not mean that we cannot seek to
generate income from commercial activities, simply that any financial surplus each year will be
invested back into the organisation.
Our target for raising funds from trading/social enterprise during 2016-19 is 34,200.
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Appendices
Further information
23
Appendix I
Review of 2011-15
Stage 1 was a hugely successful pilot project consisting of a start-up phase from May 2011, when
the organisation was registered, until 10 October 2011, when the organisation was publicly
launched, followed by the first 12 months of operation, which served as a proof of concept. We had
seven objectives during this stage, and the progress we achieved against each of them is
summarised below.
Table 1. Summary of stage 1 objectives.
Objective
Attract at least 500 visitors a month from around
the world to the organisation's website.
Collect, assess and distribute at least 90 open
source intelligence items.
Sign up at least 300 subscribers to the
organisation's bulletin and social networks.
Publish at least 15 analyses, 3 dossiers and 2
briefings.
Establish the think tank and associated online
presence.
Carry out a thorough evaluation of the
organisation's effectiveness and value.
Secure longer-term funding for stage 2 of the
project.
Status
% of target
Surpassed
400%
Surpassed
280%
Surpassed
230%
Surpassed
170%
Achieved
100%
Achieved
100%
Unsuccessful
46%
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Income source
Amount
9,600
14,000
5,500
12,000
Donations
230
Total
41,330
Open Briefing
Stage 2 ran from October 2011 until December 2016. Considerable time and effort was spent
refining Open Briefings focus and methods, and expanding our partnerships. We had 10 ambitious
objectives during this stage, and the progress we achieved against each of them is summarised
below.
Table 3. Summary of stage 2 objectives.
Objective
Status
% of target
Surpassed
139%
Surpassed
136%
Surpassed
108%
Surpassed
108%
Nearly achieved
87%
Nearly achieved
71%
Raise 190,000
Unsuccessful
60%
Unsuccessful
50%
Unsuccessful
27%
Income source
Amount
,7000
35,000
24,500
18,000
11,535
Consultancy
12,380
Philamonic Trust
3,500
Oak Foundation
1,060
Donations
1,315
Total
114,290
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Appendix II
Social, environmental and ethical statement
Environmental policy
Open Briefing recognises that its activities have an impact on the environment, and is committed to
working in an environmentally responsible manner.
Efforts are focussed on three key areas: waste, energy and travel. First, efficient recycling
procedures have been developed, and recycled and recyclable materials are used wherever possible,
while every effort is made to keep printing and paper use low. Second, procedures are in place to
keep energy use down, and the Open Briefing office relies on renewable energy and biomass
heating. Third, staff travel and commuting are kept to a minimum, relying wherever possible on
online meetings and teleconferencing.
For all other areas, our purchasing and contracting policy gives preference to Fairtrade, organic and
other products and services that cause the least harm to people and planet.
Ethical policy
Open Briefing is committed to an ethical approach in all its activities and procedures. Specifically, it
does not knowingly make use of suppliers or services that invest in or have links to unethical
industries, including the arms trade and extractive industries.
As individuals, we strive to reflect the ethical values of the organisation in the manner in which we
work. We apply the principles of trust, openness and dialogue in all our dealings, both among
ourselves and with others with whom we work.
Open Briefing guards its independence and believes in the principle of speaking truth to power. We
therefore avoid sources of funding that may jeopardise the independence or integrity of the
organisation.
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Appendix III
Team biographies
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Advisers
Dr Nick Mabey is the chief executive and a founder director of E3G, an
international non-profit dedicated to accelerating the transition to sustainable
development. In addition to his management role, Nick leads E3Gs work on
climate security and European climate change policy. Nick was previously a
senior adviser in the UK Prime Ministers Strategy Unit and, before joining
government, head of economics and development at WWF-UK.
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