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University of Caloocan City

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This chapter describes the methodology used in the study, including the research design, respondents, data collection instruments, and statistical analysis. The study used a tabular method and questionnaire to understand the most popular SIM cards used by 154 second-year business administration students majoring in marketing management at the University of Caloocan City. Data was collected through face-to-face interaction and analyzed using univariate tabulation, percentages, graphs, and means.

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University of Caloocan City

Uploaded by

rockerchrist
48 views5 pages
This chapter describes the methodology used in the study, including the research design, respondents, data collection instruments, and statistical analysis. The study used a tabular method and questionnaire to understand the most popular SIM cards used by 154 second-year business administration students majoring in marketing management at the University of Caloocan City. Data was collected through face-to-face interaction and analyzed using univariate tabulation, percentages, graphs, and means.

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Chapter 3

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This chapter describes the methodology used in the study, including the research design, respondents, data collection instruments, and statistical analysis. The study used a tabular method and questionnaire to understand the most popular SIM cards used by 154 second-year business administration students majoring in marketing management at the University of Caloocan City. Data was collected through face-to-face interaction and analyzed using univariate tabulation, percentages, graphs, and means.

Copyright:

Attribution Non-Commercial (BY-NC)
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
48 views5 pages

University of Caloocan City

Uploaded by

rockerchrist
This chapter describes the methodology used in the study, including the research design, respondents, data collection instruments, and statistical analysis. The study used a tabular method and questionnaire to understand the most popular SIM cards used by 154 second-year business administration students majoring in marketing management at the University of Caloocan City. Data was collected through face-to-face interaction and analyzed using univariate tabulation, percentages, graphs, and means.

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________________________________________________________________________

University Of Caloocan City

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Chapter 3

METHODOLOGY

This chapter describes the research design, research environment, respondents of

the study, data gathering procedure, instrument and statistical treatment of data.

Research Design

This research made use of Tabular Method to know what is popular being use by

the students of the University of Caloocan City. The research is also made by using a

questionnaire that best fit to our research . This design was used because it involves a set

of student has been using different SIM Cards.

Research Environment

Course of Bachelor of Science in Business Administration Major in Marketing

Management in second year level has four sections namely 2A, 2B, 2C, and 2D. This

course is based on the following criteria:

 This course is easy to gathered the data.

Respondents of the Study

The respondents of the study were Second Year students of Bachelor of Science
________________________________________________________________________

University Of Caloocan City

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in Business Administration major in Marketing Management from different sections.

`Majority of the respondents were female belonging to age bracket of 18 – 20 y/o.

Instrumentation

The researchers made use of questionnaire sheet as our main data gathering

instrument. Before its administration this went through a developmental procedure

through assistance of people in authority to give comment and suggestions for the

improvement of the questionnaire.

Questionnaire

a) Personal data sheet. This was accomplished by all second year Marketing

Management students. This helped the researcher to know the profile of the respondents.

b) There were also 5 sets of checklist accomplished by the second year

Marketing Management students , they were asked to check their answers on the space

provided.

Checklist 1. The respondents were asked what SIM are they using right now.

Checklist 2. The respondents were asked how often they reload their SIM.

4 Choices were given:

4 – always 3 – sometimes 2 – seldom 1 – never


________________________________________________________________________

University Of Caloocan City

_____________________________________________________________

Checklist 3. The respondents were asked how long they are subscribed in their

respective network.

3 Choices were given:

__1 – 6 mos. __7 – 11 mos. __1year and up

Checklist 4. The respondents were asked if do they encounter problems with the

network they are using, two choices were given: YES or NO, if the respondents answer

YES they will be asked again, how often it happens. Four choices were given to that

question:

4 - always 3 - sometimes 2 - seldom 1 - never

Checklist 5. The respondents were asked if they were satisfied with the services

that their network provides. Five choices were given:

5 - Very Satisfied 4 - Satisfied 3 - Moderate

2 - Unsatisfied 1 - Very unsatisfied

Data Gathering Procedure

The data was collected by face-to-face interaction with the respondents.

Sample Size

Size : 154

Focusing on second year Marketing Management students.


________________________________________________________________________

University Of Caloocan City

_____________________________________________________________

Sampling Type

Sampling Type : Area Sampling

Data Analysis

Univariate tabulation percentage, graphs and arithmetic mean were used for data

analysis.

Statistical Treatment

Upon the retrieval of the instrument, the response were properly encoded, tallied,

and subjected to statistical treatment as follows:

The Graph 1,2,4, and 5; the researcher used frequency count percentage to

determine the profile of the respondents.

The Graph 3,6, and 7 will be analyzed through the tabular method to determine the

satisfaction of the respondents .

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