Communication Notes 2nd Sem

COMMUNICATION
Communication is an important requirement of every business. A businessman participates in
the process of communication in many ways. For instance, he informs the consumer about his
product, he motivate them to do the work or collects information about the progress of
business etc.
Meaning of Communication :The term communication is derived from the latin word communis or communicare which
means to make common. Thus communication means to make common facts, informations,
thoughts and requirements. Communication therefore is the exchange of thoughts, message,
information etc. by way of speech, signal or in writing.
In order to understand further, many scholars has define the term such as
Communication is the process by which information is transmitted between individuals
and/or organization so that an understanding response results.
- By Peter Little
Communication is an exchange of facts, ideas, opinions or emotions by two or more
persons.
- By W.H. New man and C.F. summer Jr.
But the definition given by William Scott, appears comprehensive and touches all aspects
of communication process.
Administrative communication is a process which involves the transmission and
accurate replication of ideas ensured by feedback for the purpose of eliciting actions, which will
accomplish organizational goals.
Business Communication :Every business firm whether a sole proprietorship, partnership or company
undertakes business with the objectives to earn profit. During the course of this process, a
businessmen consults sellers, buyers, accountant and other people ; he collects information and
also exchanges facts. The specific communication undertaken by the business firm is known as
business communication. In fact, business communication is a special type of communication
undertaken to meet the need of the organization.

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Communication Notes 2nd Sem

Communication Process :Communication is effective when a concise and clear message is delivered well, received
successfully and understand fully. The process of communication has the following distinct
components:
Idea

Sender

Encoding
Message

Message

Noise
Understanding
Idea

Decoding
Message

Receiver

Medium and
Channel

1). Idea: - Idea is the simplification and abstraction of reality filtered through the individuals
mind. Every message weather oral or written begins with an idea. Every business has its own
convention for processing and communicating information.
2). Sender: - Person sending the information is called sender. He is also known as encoder. The
process of communication begins when an idea occurs in his mind. The sender wants to send
that idea to another person/organization to achieve some objective. The sender must have a
clear picture in his mind about what he wants to communicate.
3). Message: - The idea, emotion or opinion transmitted by the sender is called message.
Message is an idea transformed into words. The message can be expressed in different ways
depending on the subjects, purpose, audience, personal style and cultural background of the
sender.
4). Encoding: - The method by which a message is expressed is called encoding. Message arises
in the mind in the form of an idea. That idea is transmitted by the sender to the receiver in the
form of words, symbols, picture etc. If not encoded, it may not be possible for the receiver to
understand it.
5). Medium and Channel: - The method and means by which a message is transmitted by a
sender to the receiver. For instance, letters is a medium and postal or courier service a channel.
If message is communicated by telephone, than oral message is a medium and telephone a
channel.

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Communication Notes 2nd Sem

6).Receiver:- The receiver is a person/organization that receives the message. He is the
destination of the message. In the absence, the process of communication is incomplete. He not
only receives the message but also understands what is implied in it. He may be a listener,
reader or viewer of the message.
7). Decoding: - Decoding is the mental process by which the receiver draws meaning from the
word, symbols or picture of the message. Receiver decodes the message send by sender, thats
why he is also known as decoder.
8). Feedback: - Feedback is the receivers response to the message. Feedback is the final ink in
the communication process. Feedback tells the source/sender, how the receiver has interpreted
the message. The effective communication is always sensitive to feedback.
Need for business Communication: In present times, business communication has become vital for survival of any
organization. Following are the points, that highlights the need for business communication:

To know consumers attitude and perception toward the company and its
product.

To conveys company image to target audience.

To communicate companies goals, objectives and policy to the concerned parties.

To deals with the internal and external stakeholder of the company.

To maintain and sustain relations with media and various other organizations.

Purpose of business Communication: Business communication is required to perform two main functions. These functions
are: 1). Internal functions.

2). External functions.

1). Internal function: All the communication that occurs in conducting work with in a business is
called internal function. It helps increase job satisfaction, safety, productivity, profits and
decrease in grievances, turnover and absenteeism. Main internal functions of business
communication are:

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Communication Notes 2nd Sem

a). Information to management: - Business communication makes relevant information, facts
and other information available to the management. It is on the basis of these information and
facts the management takes decision, necessary for the growth & progress.
b). Improvement to employees: - Business communication provides relevant information to the
employees such as, how a particular task is to be performed, how the employees will be
rewarded etc.
c). Improvement in morale: - By providing detailed information regarding all tasks and
individual issues to employees. Business communication helps in improving the morale of the
employee.
d). Promotes Spirit of understanding and co-operation: - If effective communication take place
between management and employees, it helps to bring an atmosphere of mutual trust and
confidence.

2). External function: The work related communicating that a business does with people and
groups outside the business is called external functions. In todays complete business world,
business depends on each other in the production and distribution of gods and services. The
following are important external functions of business communication.
a). To make relations with the suppliers: - Business communication establishes relations with
outside suppliers. It is through communication that suppliers are informed about which raw
material is required and when; in what quantity and of what quality.
b). Report to government agencies & departments: -Business communication is required to
deal with different government agencies such as licensing authorities, foreign trade, customs
etc. and provide necessary reports and render various returns as per the law.
c). Sale of Goods & Services: - A business approaches the prospective customer equipped with
information regarding his product, quality etc, all through communication.
d). Report to owner share holders: - Share holders are the owners of the business and must
be informed about each and every information of the business. The function is performed
efficiently & conveniently through business communication.
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Communication Notes 2nd Sem

In today world communication is possible through vast variety of medias,
but from communication to be effective, the communication has to be very careful and
judicious in the choice of media, which will depend on various factors like the urgency of the
message, time available, expenditure involved, intellectual and emotional level of receiver etc.
So to understand communication better, communication is derived into different forms. These
basic forms are also known as methods, channels or medium of communication.
Communication Forms

Non Verbal Communication

Sign Language

Visual Signs

Body Language

Verbal Communication

Oral

Written

Audio Signs

Non verbal communication: The most basic form of communication is non-verbal. Long before human
beings used words to communicate, our ancestors communicate with each other by using body
languages such as gritting of teeth for anger, smile and touch to show affection. Thus one can
easily say that non verbal communication is the communication without words.
As human beings evolved over a period of time, the use of this form of communication
has not diminished but has widen in scope. The two effective means of communication are
Firstly, non verbal communication is the form of sign language such as traffic lights, blowing of
siren, telephone ring, traffic maps, etc. Secondly Communication through body language,
which include kinesics, para language, proxemics.

Meaning of :
Kinesics: - is the interpretation of body language such as facial expressions and gestures (body
movement).
Para language: - refers to the non- verbal elements of communication used to modify meaning
and convey emotion.
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Proxemics: - is a subcategory of the study of non-verbal communication along with
haptics(touch), kinesics(body movement), vocalic(para languages).

Verbal communication: Verbal communication involves the use of symbols that generally have universal meanings
for all who are taking part in the communication process. It may be oral or written.
Oral communication: It is that channel of communication in which message is transmitted in spoken form.
The term oral means anything pertaining to the mouth. These are two components of oral
communication; they are words and the manner in which words are pronounced. In oral
communication sender and receiver exchange their ideas through speech either face or through
some mechanical or electrical device such as voice mail, telephone, computer etc.
Forms of oral communication: 1). Face to face conversation

6). Social and cultural affairs

2). Lectures

7). Seminars

3). Meetings and conferences

8). Radio

4). Interviews

9). Telephone

5). Telephonic conversation

10). Grapevine

Written Communication:Written or printed communication is generally considered the second basic

form of communicating. It is that form of communication in which information is exchanged in
the written or printed form. It is the most formal of all type of communication. With the
advancement technology, the scope of written communication has also widened. It now covers
electronic means like e-mail, fax apart from the traditional forms such as letters, circulars,
memos, telegrams, report, forms, manuals etc.
Different Communication models: There are different ways to understand the principles and processes that
define communication. The convenient and easy ways from these is through models, as they act
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Communication Notes 2nd Sem

as a descriptive tools to approximate things, which otherwise would have trouble seeing,
imagining or describing.
Over the years, numerous models have been offered as representations of what is
involved when human communicate. Different scholars have put forward different models of
communication, main among them are: 1). Shannon- Weaver Model
In the year 1949 Cloude Shannon, an electrical engineer and Warren
Weaver propounded a mathematical model of communication. This model particularly explains
electronic communication in a simple linear way which is easily understandable.
Information
Source

Noise
Source

Transmitter

Message

Signal

Receiver

Signal Received

Destination

Message

a). Information Source: - It is the beginning of the process. It represents some purpose on the
part of sender.
b). Message: - It is the information passing between sender and receiver in the communication
process.
c). Transmitter: - The sender of message is an encoded form is known as transmitter.
d). Noise Source: - The model recognizes the potential of noise in distorting the message.
e). Receiver: - He is the person to whom information is send. He decodes the information.
f). Destination: - It is the end of the communication process.

2). Murphys Model: This communication process model is propounded by three writers. According to
this model; there are six components of communication process : a). Context: - Context is a broad field that includes country, culture, organization, internal &
external cause of action and every message weather oral or written begins with context.

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b). Sender-Encoder: - The second- encoder used symbols, usually words, to express the
message and create desired response.
c). Message: - The message is the core idea the sender wishes to communicate. It consists of
both verbal and non-verbal symbols.
d). Medium: - It is the channel through which a message is communicated. It can be printed
word, e - mail, sound or gesture.
e). Receiver- decoder: - The receiver/listener is the person who receives the message and
decodes it.
f). Feedback: - It can be oral or written. It can be an action such as receiving an ordered item.
Sender needs feedback in order to determine the success or failure of the communication.
Stimuli
Sender-Encoder

Message

Perception
Idea Encoding
Symbol decision
Sending Mechanism

Medium
Verbal/nonverbal

Receiver-decoder
Perception
Idea Decoding
Idea Interpretation

Feedback
Verbal/Non-verbal

3). Thill and Bovee Model: According to Thill and Bovee communication model, business
communication is more than a single act. It is a chain of events consisting of five phases linking
sender and receiver.
Idea Sender

Message

Receiver

Physical
Transmission
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Communication Notes 2nd Sem

Feedback
a). Idea: - The sender has an idea. In the process of conceiving an idea about the real world, the
sender leaves out many things but assumes some things. This means idea in the mind of sender
is a simplification of the real world.
b). Message: - The idea in the mind of sender is transformed into words and thus becomes a
message. The message may be expressed in many ways.
c). Message is transmitted: - The 3rd step in the process is physical transmission of the message
through verbal or non-verbal channel, from sender to receiver.
d). Receiver gets Message: - For communication to occur, the receiver has to get the message,
and understand the message and store the message mentally.
e). Feedback: - The receiver reacts after receiving the message and sends feedback. Feedback is
a key element in the communication process because it enables the sender to evaluate the
effectiveness of the message. Then the process is repeated until both parties have finished
expressing themselves.

Barriers of communication: Communication is a process of transmitting information. If the

information, as it is present in the mind of the transmitter, is transferred unchanged into the
mind of the receiver, we say that a perfect act of communication has taken pace. But if some
miscommunication occurs either at the level of sender, or at the medium or at the receiver end,
communication process is hampered. These miscommunication is refer as a barrier to
communication.
Some of the major communication barrier are: 1). Semantic barrier: - This barrier is associated with inter personal language. The reasons
for this barrier are:a). Interpretation of words: - Most of the communication is carried through words whether
spoken or written. But words are capable of communicating a variety of meanings e.g.
Radium is a valuable metal . In this value can mean either price or utility or both.
b). By passed instructions: - By passing is said to have occurred if the sender and the
receiver of the message attribute different meanings to the same word or use different
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Communication Notes 2nd Sem

words for the same meaning. Thus, half heard or understood message leads to
miscommunication.
c). Denotation and connotations:- Words have two type of meanings: denotation (direct
meaning) and connotation (secondary meaning or expression in audition to its primary
meaning). There exists a large number of words that have a favourable connotation in
certain context and unfavourable in other e.g. cheap. It is because of these words that
sometimes compliment are interpreted as an insult.

2). Socio psychological barrier: - This barrier is associated with inter personal
communication. The reason for this barrier are: -

a). Attitude and opinions: - Personal attitude and opinions after act as a barrier to effective
communication. If the information agree/ similar with our opinions and attitude, we tend to
receive it favorably otherwise we tends to (receive it favon ) run contrary to our accepted
beliefs.
b). Emotion: - Emotional state of mind plays an important role in the act of communication.
If the sender is perplexed, worried afraid, exited, nervous, his thinking will be bluffered and
will not be able to organize his message properly. In the same way, emotions of the receiver
also affects the process.
c). Closed mind: -A person with the closed mind is very difficult to control with. He is deeply
ingrained in his prejudices and is placed in front of him.
d). Status Consclousness: - This exists in every organization and is one of the major barriers
of effective communication. Sub ordinates are afraid of communicating with senior as either
they are too conscious of their status or too afraid at being srubbed. Supervisor thinks that
consulting their junior would be compromising their dignity.
e). In attentiveness: -People after become in attentive while receiving a message in
particular, if the message contains new idea, as adult mind resists change because change
leads to insecurity, instability and uncertain things. Sometimes, a person also becomes in
attentive because of some distractions such as framing reply after receiving half information
or guessing next part of message.

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3). Physical Barriers: This communication barriers is associated with the surrounding
environment where communication is taking place. The reason for this type of barrier are:
a). Noise: -It refers t all kinds of physical interferences that acts as a hurdle in
communicating process. Noise is of different type such as physical noise (any unwanted
sound), Visual noise (too attractive thing), written noise( poor hand written, smudged
copies).
b). Time and Distance: - Time and distance also act as a barrier in smooth flow of
communication. Distance between the sender and receiver act as a hurdle. Although this
barrier have been overcome by technology but still in case of breakdown, this exists.
Different timing of shifts at workplace also act as barriers in imparting/passing on vital
information.
4). Organizational Barriers: This communication barrier is associated with the choice of
medium and rules followed in an organization. The reasons for this type of barriers are: a). Rules & Regulation: - Rules may prescribe h communication should be made/more from
one level to another. Due to this movement, this can be loss of information, delay in passing
information.
b). Wrong choice of medium: - Choice f channel/medium depends upon the nature of the
nature f the message and to whom it is targeted. If wrong medium is chosen to
communicate, proper communication will not take place e.g. employee distinguish
performance compliment is send through peon in memo. This act transmits different
meaning as memo is used to ask explanation for a particular act.

Overcoming Communication Barriers: Following points should be kept in mind in order to overcome
different communication barriers: 1). Constructive environment should be created for expression of ideas.
2). Proper communication channel should be used to transfer idea/information.

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3). One should try to maintain a positive attitude while communicating by being open
minded.
4). One should use direct, simple language and avoid words that have more than one
meaning.
5). Free flow of information should take place between different levels both vertically and
horizontally.
6). One should try to understand the idea/information through proper listening before
giving feedback.
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Communication Notes 2nd Sem

OBJECTIVES OF COMMUNICATION
The basic objective of human communication is trying to elicit a reaction from the person we are trying
to communicate with. From a business or commercial angle, if we observe any small or large business
around us we will be able to notice that the amount of success the business has achieved mainly relies
on its power of communication. Communication defines the level of success that the company has
attained.
Following are a few of the main objectives of business communication.

1. Information: The core objective of a business is to convey information and making individuals
more up to date, E.g.- all the advertisement campaigns that we notice around us are an attempt to
inform and convey the information across to others, and in case of companies, this information is
generally regarding the product or services at offer. However, the method of communication may be
verbal, written, visual or any other. All companies thrive on information pertinent to their business
activity. They must have excellent knowledge regarding the market, their competitors, the government
policies, the type of credit they can gain from; the existing economic situation etc. Pertinent information
is the main aspect for successful business. However, in the recent times, because of the arrival of the
World Wide Web, there has been a swift outburst in the quantity of information that is accessible to a
company and it is turning out to be gradually more difficult for a company to come across information
that is genuine, comprehensive, up-to-date and new. Furthermore, it has become very important for any
company to get hold of that information. Moreover, this demand for correct information has initiated a
new faction of people called the infomederies, who do not handle any type of goods but provide
information. A company not only acquires information but furthermore provides information as well, for
e.g.- The company has to provide factual information about profitability, quality of products, facilities
provided to the workers or services rendered towards the community.

2. Motivation: Communication in business is moreover essential to boost the workers'

motivation. Thus if the communication is carried out correctly and is successful in encouraging the
workers and workers are sufficiently encouraged, the work gets completed easily, proficiently and the
workers will carry out their functions by themselves without supervision. Communication should be
utilised to construct a proper working atmosphere. In order to create a strong competitive atmosphere
between the workers and furthermore can be acknowledged and rewarded for their accomplishments.
Employees who work at a lower level in the chain of command of the organisation should be motivated
to give ideas and inputs on the methods to improve the functioning of an organisation, this type of
communication brings about a feeling of involvement and connection and creates more loyalty towards
the company.

3. Raising Morale: Another extremely significant objective of business communication (internal) is

maintaining a sense of high morale amongst the workers, so that they perform their tasks with
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dynamism and resilience as a team. create a great impact on the success of a company. However as
morale is a psychological aspect, the condition of high morale is not a lasting feature. An organisation
could have a sense of high morale between the workers for following phase. Therefore, to keep the
sense of high morale amongst the employees, an organisation has to constantly put in their efforts in
that course. It can be managed by maintaining an open door policy, keeping tabs on the gossip and not
permitting destructive rumours to spread among employees.

4. Order and instructions: An order is an oral or written rule influencing the start, end or
adjusting an activity. This form of communication is internal and is executed within a company. Order
may be in written or verbal form. Written orders are given when the type of job is extremely vital or the
person who would carry out the task is far off. Care must be taken at the time of handing out written
orders; a copy of the order should always be maintained so that it is easy during the follow up. Oral
orders come into play at the time of urgency in the work and when the person is in close proximity.
However, it is extremely vital to follow up in both the cases.

5. Education and training: These days, communication can be additionally used in

business to enhance the scope of knowledge. The goal of education is attained by business
communication on three levels (a) Management (b) employees (c) general public
a. Education for future managers: At this juncture, junior personnel in the organisation are taught to
deal with vital assignments comprising of responsibility, so that they can achieve something more than
their superiors in the long run.
b. Education for newbies: When new personnel join an organisation they are introduced by
enlightening them in relation to the culture of the company, code of discipline, work ethos etc. This is
generally carried out by way of a training method to accustom the new recruits with the working style of
the organisation.
c. Educating the public: This is carried out by advertising, informative seminars, newspapers, journals to
notify the public regarding the product, the working style of the company and different schemes
presented by the company.

Business Communication can be of two types:

1. Oral Communication - An oral communication can be formal or informal. Generally
business communication is a formal means of communication, like : meetings, interviews, group discussion, speeches etc. An example of Informal business communication
would be - Grapevine.

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2. Written Communication - Written means of business communication includes - agenda,
reports, manuals etc.
1. organization. The views, background, approach, skills, competencies, and knowledge of
the sender have a great impact on the message. The verbal and non verbal symbols chosen are essential in ascertaining interpretation of the message by the recipient in the same
terms as intended by the sender.
2. Message - Message is a key idea that the sender wants to communicate. It is a sign that
elicits the response of recipient. Communication process begins with deciding about the
message to be conveyed. It must be ensured that the main objective of the message is
clear.
3. Medium - Medium is a means used to exchange / transmit the message. The sender must
choose an appropriate medium for transmitting the message else the message might not
be conveyed to the desired recipients. The choice of appropriate medium of communication is essential for making the message effective and correctly interpreted by the recipient. This choice of communication medium varies depending upon the features of
communication. For instance - Written medium is chosen when a message has to be conveyed to a small group of people, while an oral medium is chosen when spontaneous
feedback is required from the recipient as misunderstandings are cleared then and there.
4. Recipient / Decoder - Recipient / Decoder is a person for whom the message is intended
/ aimed / targeted. The degree to which the decoder understands the message is dependent
upon various factors such as knowledge of recipient, their responsiveness to the message,
and the reliance of encoder on decoder.
5. Feedback - Feedback is the main component of communication process as it permits the
sender to analyze the efficacy of the message. It helps the sender in confirming the correct interpretation of message by the decoder. Feedback may be verbal (through words) or
non-verbal (in form of smiles, sighs, etc.). It may take written form also in form of memos, reports, etc.

Oral communication implies communication through mouth. It includes individuals

conversing with each other, be it direct conversation or telephonic conversation. Speeches,
presentations, discussions are all forms of oral communication. Oral communication is generally
recommended when the communication matter is of temporary kind or where a direct interaction
is required. Face to face communication (meetings, lectures, conferences, interviews, etc.) is
significant so as to build a rapport and trust.
Advantages of Oral Communication

There is high level of understanding and transparency in oral communication as it is interpersonal.

There is no element of rigidity in oral communication. There is flexibility for allowing
changes in the decisions previously taken.
The feedback is spontaneous in case of oral communication. Thus, decisions can be
made quickly without any delay.
Oral communication is not only time saving, but it also saves upon money and efforts.
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Oral communication is best in case of problem resolution. The conflicts, disputes and
many issues/differences can be put to an end by talking them over.
Oral communication is an essential for teamwork and group energy.
Oral communication promotes a receptive and encouraging morale among organizational
employees.
Oral communication can be best used to transfer private and confidential information/matter.

Disadvantages/Limitations of Oral Communication

Relying only on oral communication may not be sufficient as business communication is

formal and very organized.
Oral communication is less authentic than written communication as they are informal
and not as organized as written communication.
Oral communication is time-saving as far as daily interactions are concerned, but in case
of meetings, long speeches consume lot of time and are unproductive at times.
Oral communications are not easy to maintain and thus they are unsteady.
There may be misunderstandings as the information is not complete and may lack essentials.
It requires attentiveness and great receptivity on part of the receivers/audience.
Oral communication (such as speeches) is not frequently used as legal records except in
investigation work.

Written communication has great significance in todays business world. It is

an innovative activity of the mind. Effective written communication is essential for preparing worthy promotional materials for business development. Speech came before writing. But writing is more unique and formal than speech. Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as
cohesive composition of sentences. Also, writing is more valid and reliable than speech.
But while speech is spontaneous, writing causes delay and takes time as feedback is not
immediate.

Advantages of Written Communication

Written communication helps in laying down apparent principles, policies and rules for
running of an organization.
It is a permanent means of communication. Thus, it is useful where record maintenance
is required.
It assists in proper delegation of responsibilities. While in case of oral communication, it
is impossible to fix and delegate responsibilities on the grounds of speech as it can be
taken back by the speaker or he may refuse to acknowledge.
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Written communication is more precise and explicit.
Effective written communication develops and enhances an organizations image.
It provides ready records and references.
Legal defenses can depend upon written communication as it provides valid records.

Disadvantages of Written Communication

Written communication does not save upon the costs. It costs huge in terms of stationery
and the manpower employed in writing/typing and delivering letters.
Also, if the receivers of the written message are separated by distance and if they need to
clear their doubts, the response is not spontaneous.
Written communication is time-consuming as the feedback is not immediate. The
encoding and sending of message takes time.
Effective written communication requires great skills and competencies in language and
vocabulary use. Poor writing skills and quality have a negative impact on organizations
reputation.
Too much paper work and e-mails burden is involved.

Non Verbal Communication - Actions Speak Louder than Words

What is Non Verbal Communication ?

It is communication of feelings, emotions, attitudes, and thoughts through body movements /

gestures / eye contact, etc.

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The components of Non Verbal Communication are:

Kinesics: It is the study of facial expressions, postures & gestures. Did you know that while in Argentina to raise a fist in the air with knuckles pointing outwards expresses victory, in Lebanon,
raising a closed fist is considered rude?
Oculesics: It is the study of the role of eye contact in non verbal communication. Did you know
that in the first 90 sec - 4 min you decide that you are interested in someone or not. Studies reveal that 50% of this first impression comes from non-verbal communication which includes oculesics. Only 7% of comes from words - that we actually say.
Haptics: It is the study of touching. Did you know that acceptable level of touching vary from one
culture to another? In Thailand, touching someone's head may be considered as rude.
Proxemics: It is the study of measurable distance between people as they interact. Did you know
that the amount of personal space when having an informal conversation should vary between
18 inches - 4 feet while, the personal distance needed when speaking to a crowd of people
should be around 10-12 feet?
Chronemics: It is the study of use of time in non verbal communication. Have you ever observed
that while AN employee will not worry about running a few minutes late to meet a colleague, a
manager who has a meeting with the CEO, a late arrival will be considered as a nonverbal cue
that he / she does not give adequate respect to his superior?
Paralinguistics: It is the study of variations in pitch, speed, volume, and pauses to convey meaning. Interestingly, when the speaker is making a presentation and is looking for a response, he
will pause. However, when no response is desired, he will talk faster with minimal pause.
Physical Appearance: Your physical appearance always contributes towards how people perceive
you. Neatly combed hair, ironed clothes and a lively smile will always carry more weight than
words.

Remember, what we say is less important than how we say it as words are only 7% of our
communication. Understand and enjoy non verbal communication as it helps forming better first
impressions. Good luck!
Kinesics Or body language
Since bodily movement, gestures etc. are important for communication, they are being
systematically studies as a sub area of non verbal communication and language termed as kinesis that
literally means body language/body movement. It stands for the way the body communicates without
words and through various movements of its parts such as nodding of head, blinking of eyes, waving
hand, shrugging shoulders and various other ways.
Just as language uses sets of symbol to convey meaning or body, consciously as well as unconsciously,
carries message, attitudes, status relationship, mood, and warmth/indifference,Positive/negative feeling
and soon. It only depends upon the receiver how to infer these meanings from body symbol.
Parts of kinesics movement
There are different parts of the movement as explained earlier such as
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1)Facial expression
AS popular saying says the face is the index of the heart what ever we feel deep within ourselves.
it is at once reflected in the face. It is very important in any face to face communication. We convey more
than we convey by our words e.g. facial expression generally associated with happiness, surprise, fear,
anger, sadness can be easily identified by
facial expression.
2) Eye Contact
Everyone is well aware that eyes contact is of paramount importance in all face to face
communication when we look at somebodys face we focus primarily on his eyes and try to understand
what he mean i.e. raised eyes brows and eyelids combined with dilated pupils conveys that the person is
exited, surprised or frightened. On the other hand, eyebrows with upper and lower eyelids closed
combined with constricted pupils tells us that the person is angry or in pain.
Along with the eye patterns, eye contact and eye movements are also meaningful such as brief eye
contact indicates nervousness or embarrassment, where as looking at a person for a long time shows the
intensity of interest.
3) Gestures
In addition to facial expressions and eye contacts, other parts of our body move in a very
meaningful manner. These movements are called gestures i.e. the physical movement of arms, legs,
hands, torso and head. They play very important role in conveying meaning without using words i.e.
pounding of fist on table, shows anger, arms spread
apart conveys the meaning of wide, shuffling from one leg to another means nervous and on slightly
forward and erect torso is interpreted as intense.
It is also important to note that gestures are not used individually but in relation to another person and
acquire meaning at particular time and also that they can be instinctive or acquired.
4. Head, body shape and posture.
In any face to face communication/meeting/interview the way we hold our head is very important.
Everybody is well aware of the age old saying, Hold your head high. The position of head reflects
honors and self respect, confidence, integrity and interest in the person before us where as a bent head
shows modesty, politeness or diffidence depending upon the situation along with these pattern, other
movements such as jerking of head shows/indicates insolence, rejection or agreement depending upon
the context and personality of the person concerned.
Apart from head, both our body shape and posture affect what we think about ourself, how we
relate to other and how others relate to us or respond to our moves. Mostly we act spontaneously but
become self conscious while appearing for an interview. In such situation, we try to make an extra effort
and our posture become awkward. So we should inculcate the best habits related to posture in our day
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to day affair in order to make them a part of unconscious spontaneous act.
5. Appearance
Appearance includes clothing, hair, jewellery, cosmetics etc. all these may seem unrelated to body
language but on having a closer look we can easily judge/find that they are very meaningfully related to
our face, eyes, gestures, postures etc.
A famous writer has said that a man is recognized by his dress and address.Dress means our attire
and occasion has its own particular type of dress. It may be formal or informal. It is normally a part of an
organization work rule to have a formal suit or combination of jacket and trousers for the working hours
or have a uniform for all levels of workers. If one changes from formal dress to informal or casual he is
easily noticed and his dress speaks volume about his attitude toward work, his colleagues, life and his
own fallings.
It is not just dress/clothes that are important for any occasion but also shoes, hair style, perfume etc.
that convey meaning in non verbal form.
Advantage of body language
1. It is most easily visible aspect of communication; therefore, it helps the receiver in decoding the
message.
2. It complements verbal communication, especially in face to face communication as no message
can be completely sent across without accompaniment of facial expression and gestures.
3. It adds intensity to the communication process.
4. It helps in improving overall atmosphere and looks of an organisation.
Disadvantages of body language
1. Since it is non verbal communication, relying on facial expression and gestures cannot take place
whole heartidly.
2. People belonging to different cultural background send out different body signals. They are
therefore, liable to be misinterpreted
3. It becomes ineffective if the listener is inattentive.
4. It is non effective in large gathering and is commonly used only in case of face to face communication.
Para Linguistics or paralanguage
Paralanguage is closest to verbal communication and almost always accompanies body language.
It is non verbal because it does not comprise words.
In paralanguage, Para means like hence paralanguage literally means like language and paralinguistics is
the systematic study of how a speakers speaks, while verbal communication consists of what or the
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content. Paralanguage involves how or the way/ways in which speakers speaks. Paralanguage involves.
a) Voice
The first signal we receive or use is our voice. It tells us about the speakers sex, background,
education, training and temperament.
There are different kinds of voices -clear, musical, pleasant,raucus, unpleasant and so on.
The clear the voice, the more effective it will be in conveying the message/meaning. This is the reason
that in certain jobs such as telephone operator, newsreader it is absolutely necessary for the applicants
to have a clear and pleasant voice.
To convey the message effectively, following point should be taken care off in our voice.
1. Pitch and volume variation- for effective and interesting communication, a speaker must introduce variations in pitch while speaking. Those who specks in monotones fails to keep the listeners attention.
2. Speaking speed- People speaks at different speed on different occasion and also while conveying
different parts of the message. Generally, the easy part of the message information is conveyed
at a slower pace because it is likely to be understood easily. On the other hand , the difficult/technical or complicated part of information are conveyed at a slower pace. If we reverse
the order, the result will be counter productive and message will not be conveyed. It has also
been observed that when we are in the state of anxiety or urgency, we tends to speak fast as
compare to when we are relaxed.
3. Pause- the pause or speed of speaking is also accompanied by pause. We cannot and should not
go on speaking without pausing voluntarily or involuntarily. But the pause has to be at the right
moments. In correct use of pause cause problem or may change the meaning of the sentence. It
is therefore, very important for a speaker to carefully monitor his pauses.
4. Non fluencies- speech is not always a continuous string of meaningful words. There are pauses
scattered at intervals with sounds/utterances like ah oh uh um you know ok or laughter, yawn or chuckles. These pauses are called non-fluencies. When these non fluencies are
used carefully, they give the speakers time to breathe or relax and make the listeners more alert.
But if used too frequently it irritates the listeners.
5. Volume variations- one must speak loud enough for all of our audience to hear, but not too
loudly. The loudness of our voice should be adjusted according to the size of space.
6. Proper word stress- every person who understand/communicates in some or other language,
understands that word stress is of crucial importance in communication, by putting stress or
emphasis on a word here or a word there in the same sentence can change the whole meaning.
Emphasis on a particular word or part of spoken word ( study of which is known as phonetics ) is
especially important is conversation in which questions and answers are essentials

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Advantage of paralanguage
It is very closely allied to language. No oral message is complete without it.
It is sufficiently dependable indicators of the speakers place on the organizations. On the basis of his
voice quality one can easily guess.
It tells us about the speakers educational background national/regional background.
It gives useful clues regarding the speakers mental status.
Disadvantage of paralanguage
It is non verbal communication, therefore cannot be fully relied upon.
The voice quality and pitch of the speaker may unnecessary prejudice the receivers of the message. The
receiver has to be very open minded and patient.
It is sometimes misguided or mislead due to the use of improper tone or bad voice quality.
Proxemics or space language
Non verbal communication involves not only body language and paralanguage but also the space
around us, time and our physical environment or surroundings.
Just as kinesics is the study of body language, proxemics is the study of how we communicate with
the space around us. Our interaction with the people around us has a well defined or well understood
spatial dimension. Conversely we can say that the spatial dimension or distance between us and other
people tell us about our relations and the nature of our communication with them.
Placing ourselves in the center, we can present the space around us in the following form1.
2.
3.
4.

Intimate- physical contact/touch to 18 inches.

Personal- 18 inches to the 4 feet
Social- 4 feet to 12 feet
Public- 12 feet to as far as we can see and hear

1. Intimate space language

Most of the body movement originates within the circle of about 18 inches around us. Only our
family members, close friends and selected people enter this area. Such peoples are special to us, the
nearer we are to the person, the closer the relationship. In this group, communication generally take
place in whisper or soft words and may involve eye.
2. Personal space Language
While in intimate space, we mostly speak in whispers, monotones or at a low pitch, in the personal
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space that extends from 18 inches to 4 feet, we have normal conversation with close friends, colleagues,
associates and visitors.
Although communication is mostly in nature, it may involve taking certain important decision or
spontaneous unprogrammed talking.
3. Social space language
Extending from 4 to about 12 feet is what has very aptly been called the social space. This is mostly
used for formal purpose and the relationship within this circle are more official. We do most of our work
in this area while feeling, emotion, likes and dislikes are used/shared in intimate and personal space.
More reasons and plannings is used in this space .It is therefore of paramount importance in business.
4. Public space language
As this space extends from 12 feet to as far as we can see and hear, conversation is absolutely
formal. The attachment of the intimate and personal space is substituted by the detachment of
perception, objectively of approach and formality in speaking. Generally we speak loudly in this, so far to
be heard by others in a large group.
A part from the above mentioned space languages, proxemics also concern with the use of space by
group of people.
The way group of people use the space assigned to them determines their respective places and
interaction pattern.

Importance of Communication in an Organization

Effective Communication is significant for managers in the organizations so as to perform the

basic functions of management, i.e., Planning, Organizing, Leading and Controlling. Communication helps managers to perform their jobs and responsibilities. Communication serves as a
foundation for planning. All the essential information must be communicated to the managers
who in-turn must communicate the plans so as to implement them. Organizing also requires effective communication with others about their job task. Similarly leaders as managers must
communicate effectively with their subordinates so as to achieve the team goals. Controlling is
not possible without written and oral communication.
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Managers devote a great part of their time in communication. They generally devote approximately 6 hours per day in communicating. They spend great time on face to face or telephonic
communication with their superiors, subordinates, colleagues, customers or suppliers. Managers
also use Written Communication in form of letters, reports or memos wherever oral communication is not feasible.
Thus, we can say that effective communication is a building block of successful organizations. In other
words, communication acts as organizational blood.

The importance of communication in an organization can be summarized as follows:

1. Communication promotes motivation by informing and clarifying the employees about the task
to be done, the manner they are performing the task, and how to improve their performance if
it is not up to the mark.
2. Communication is a source of information to the organizational members for decision-making
process as it helps identifying and assessing alternative course of actions.
3. Communication also plays a crucial role in altering individuals attitudes, i.e., a well informed individual will have better attitude than a less-informed individual. Organizational magazines,
journals, meetings and various other forms of oral and written communication help in moulding
employees attitudes.
4. Communication also helps in socializing. In todays life the only presence of another individual
fosters communication. It is also said that one cannot survive without communication.
5. As discussed earlier, communication also assists in controlling process. It helps controlling organizational members behaviour in various ways. There are various levels of hierarchy and certain
principles and guidelines that employees must follow in an organization. They must comply with
organizational policies, perform their job role efficiently and communicate any work problem
and grievance to their superiors. Thus, communication helps in controlling function of management.

An effective and efficient communication system requires managerial proficiency in delivering

and receiving messages. A manager must discover various barriers to communication, analyze
the reasons for their occurrence and take preventive steps to avoid those barriers. Thus, the primary responsibility of a manager is to develop and maintain an effective communication system
in the organization

Communication Flows in an Organization

In an organization, communication flows in 5 main directions1. Downward

2. Upward
3. Lateral
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4. Diagonal
5. External
1. Downward Flow of Communication: Communication that flows from a higher level in an organization to a lower level is a downward communication. In other words, communication from superiors to subordinates in a chain of command is a downward communication. This communication flow is used by the managers to transmit work-related information to the employees at
lower levels. Employees require this information for performing their jobs and for meeting the
expectations of their managers. Downward communication is used by the managers for the following purposes Providing feedback on employees performance

Giving job instructions

Providing a complete understanding of the employees job as well as to communicate

them how their job is related to other jobs in the organization.
Communicating the organizations mission and vision to the employees.

Highlighting the areas of attention.

Organizational publications, circulars, letter to employees, group meetings etc are all
examples of downward communication. In order to have effective and error-free
downward communication, managers must:

Specify communication objective

Ensure that the message is accurate, specific and unambiguous.
Utilize the best communication technique to convey the message to the receiver inright form

2. Upward Flow of Communication: Communication that flows to a higher level in an organization

is called upward communication. It provides feedback on how well the organization is functioning. The subordinates use upward communication to convey their problems and performances
to their superiors.

The subordinates also use upward communication to tell how well they have understood
the downward communication. It can also be used by the employees to share their views
and ideas and to participate in the decision-making process.
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Upward communication leads to a more committed and loyal workforce in an organization because the employees are given a chance to raise and speak dissatisfaction issues to
the higher levels. The managers get to know about the employees feelings towards their
jobs, peers, supervisor and organization in general. Managers can thus accordingly take
actions for improving things.
Grievance Redressal System, Complaint and Suggestion Box, Job Satisfaction surveys
etc all help in improving upward communication. Other examples of Upward Communication are -performance reports made by low level management for reviewing by higher
level management, employee attitude surveys, letters from employees, employeemanager discussions etc.
3. Lateral / Horizontal Communication: Communication that takes place at same levels of hierarchy in an organization is called lateral communication, i.e., communication between peers,
between managers at same levels or between any horizontally equivalent organizational member. The advantages of horizontal communication are as follows:
It is time saving.

It facilitates co-ordination of the task.

It facilitates co-operation among team members.

It provides emotional and social assistance to the organizational members.

It helps in solving various organizational problems.

It is a means of information sharing

It can also be used for resolving conflicts of a department with other department or
conflicts within a department.

4. Diagonal Communication: Communication that takes place between a manager and employees
of other workgroups is called diagonal communication. It generally does not appear on organizational chart. For instance - To design a training module a training manager interacts with an Operations personnel to enquire about the way they perform their task.

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5. External Communication: Communication that takes place between a manager and external
groups such as - suppliers, vendors, banks, financial institutes etc. For instance - To raise capital
the Managing director would interact with the Bank Manager.

Feedback Communication

Receivers are not just passive absorbers of messages; they receive the message and respond to
them. This response of a receiver to senders message is called Feedback. Sometimes a feedback
could be a non-verbal smiles, sighs etc. Sometimes it is oral, as when you react to a colleagues
ideas with questions or comments. Feedback can also be written like - replying to an e-mail, etc.
Feedback is your audiences response; it enables you to evaluate the effectiveness of your message. If your audience doesnt understand what you mean, you can tell by the response and then
refine the message accordingly.
Giving your audience a chance to provide feedback is crucial for maintaining an open communication climate. The manager must create an environment that encourages feedback. For example
after explaining the job to the subordinated he must ask them whether they have understood it or
not. He should ask questions like Do you understand?, Do you have any doubts? etc. At the
same time he must allow his subordinated to express their views also.
Feedback is essential in communication so as to know whether the recipient has understood the
message in the same terms as intended by the sender and whether he agrees to that message or
not.
There are lot of ways in which company takes feedback from their employees, such as : Employee surveys, memos, emails, open-door policies, company news letter etc. Employees are not
always willing to provide feedback. The organization has to work a lot to get the accurate feedback. The managers encourage feedback by asking specific questions, allowing their employees
to express general views, etc. The organization should be receptive to their employees feedback.
A manger should ensure that a feedback should:
1. Focus on a particular behaviour - It should be specific rather than being general.
2. Impersonal - Feedback should be job related, the manager should not criticize anyone personally.
3. Goal oriented - If we have something negative to say about the person, we should always direct
it to the recipients goal.
4. Well timed - Feedback is most effective when there is a short gap between the recipients behaviour and the receipt of that feedback.

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5. Use I statements - Manager should make use of statements with the words like I, However
etc. For example instead of sayingYou were absent from work yesterday, manager should sayI
was annoyes when you missed your work yesterday.
6. Ensure understanding - For feedback to be effective, the manager should make sure that the recipients understands the feedback properly.
7. While giving negative feedback to the recipient, the manager should not mention the factors
which are not in control of the recipient.

Overcoming Communication Barriers

There are a lot of communication barriers faced these days by all. The message intended by the
sender is not understood by the receiver in the same terms and sense and thus communication
breakdown occurs. It is essential to deal and cope up with these communication barriers so as to
ensure smooth and effective communication.

As, in the previous section we have discussed the major barriers of communication. Lets talk
about how to overcome these barriers of communication.
1. Eliminating differences in perception: The organization should ensure that it is recruiting right
individuals on the job. Its the responsibility of the interviewer to ensure that the interviewee
has command over the written and spoken language. There should be proper Induction program
so that the policies of the company are clear to all the employees. There should be proper trainings conducted for required employees (for eg: Voice and Accent training).
2. Use of Simple Language: Use of simple and clear words should be emphasized. Use of ambiguous words and jargons should be avoided.
3. Reduction and elimination of noise levels: Noise is the main communication barrier which must
be overcome on priority basis. It is essential to identify the source of noise and then eliminate
that source.
4. Active Listening: Listen attentively and carefully. There is a difference between listening and
hearing. Active listening means hearing with proper understanding of the message that is
heard. By asking questions the speaker can ensure whether his/her message is understood or
not by the receiver in the same terms as intended by the speaker.
5. Emotional State: During communication one should make effective use of body language.
He/she should not show their emotions while communication as the receiver might misinterpret
the message being delivered. For example, if the conveyer of the message is in a bad mood then
the receiver might think that the information being delivered is not good.

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6. Simple Organizational Structure: The organizational structure should not be complex. The number of hierarchical levels should be optimum. There should be a ideal span of control within the
organization. Simpler the organizational structure, more effective will be the communication.
7. Avoid Information Overload: The managers should know how to prioritize their work. They
should not overload themselves with the work. They should spend quality time with their subordinates and should listen to their problems and feedbacks actively.
8. Give Constructive Feedback: Avoid giving negative feedback. The contents of the feedback might
be negative, but it should be delivered constructively. Constructive feedback will lead to effective
communication between the superior and subordinate.
9. Proper Media Selection: The managers should properly select the medium of communication.
Simple messages should be conveyed orally, like: face to face interaction or meetings. Use of
written means of communication should be encouraged for delivering complex messages. For
significant messages reminders can be given by using written means of communication such as :
Memos, Notices etc.
10. Flexibility in meeting the targets: For effective communication in an organization the managers
should ensure that the individuals are meeting their targets timely without skipping the formal
channels of communication. There should not be much pressure on employees to meet their
targets.

Seven Cs of Effective Communication

There are 7 Cs of effective communication which are applicable to both written as well as oral
communication. These are as follows:
1. Completeness - The communication must be complete. It should convey all facts required by the
audience. The sender of the message must take into consideration the receivers mind set and
convey the message accordingly. A complete communication has following features:
Complete communication develops and enhances reputation of an organization.
Moreover, they are cost saving as no crucial information is missing and no additional
cost is incurred in conveying extra message if the communication is complete.
A complete communication always gives additional information wherever required. It
leaves no questions in the mind of receiver.
Complete communication helps in better decision-making by the audience/readers/receivers of message as they get all desired and crucial information.
It persuades the audience.

2. Conciseness - Conciseness means wordiness, i.e, communicating what you want to convey in
least possible words without forgoing the other Cs of communication. Conciseness is a necessity
for effective communication. Concise communication has following features:
It is both time-saving as well as cost-saving.
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3.

4.

5.

6.

7.

It underlines and highlights the main message as it avoids using excessive and needless
words.
Concise communication provides short and essential message in limited words to the
audience.
Concise message is more appealing and comprehensible to the audience.
Concise message is non-repetitive in nature.
Consideration - Consideration implies stepping into the shoes of others. Effective communication must take the audience into consideration, i.e, the audiences view points, background,
mind-set, education level, etc. Make an attempt to envisage your audience, their requirements,
emotions as well as problems. Ensure that the self-respect of the audience is maintained and
their emotions are not at harm. Modify your words in message to suit the audiences needs
while making your message complete. Features of considerate communication are as follows:
Emphasize on you approach.
Empathize with the audience and exhibit interest in the audience. This will stimulate a
positive reaction from the audience.
Show optimism towards your audience. Emphasize on what is possible rather than
what is impossible. Lay stress on positive words such as jovial, committed, thanks,
warm, healthy, help, etc.
Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying to
achieve too much at once. Clarity in communication has following features:
It makes understanding easier.
Complete clarity of thoughts and ideas enhances the meaning of message.
Clear message makes use of exact, appropriate and concrete words.
Concreteness - Concrete communication implies being particular and clear rather than fuzzy and
general. Concreteness strengthens the confidence. Concrete message has following features:
It is supported with specific facts and figures.
It makes use of words that are clear and that build the reputation.
Concrete messages are not misinterpreted.
Courtesy - Courtesy in message implies the message should show the senders expression as
well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. Courteous message has following features:
Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the message.
Courteous message is positive and focused at the audience.
It makes use of terms showing respect for the receiver of message.
It is not at all biased.
Correctness - Correctness in communication implies that there are no grammatical errors in
communication. Correct communication has following features:
The message is exact, correct and well-timed.
If the communication is correct, it boosts up the confidence level.
Correct message has greater impact on the audience/ readers.
It checks for the precision and accurateness of facts and figures used in the message.
It makes use of appropriate and correct language in the message.

Awareness of these 7 Cs of communication makes you an effective communicator.

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Guidelines for Effective Communication

Effective communication is a part and parcel of any successful organization. A communication

should be free from barriers so as to be effective. Communication is a two way process where the
message sent by the sender should be interpreted in the same terms by the recipient. The characteristics of effective communication are as follows :
1. Clarity of Purpose: The message to be delivered must be clear in the mind of sender. The person
to whom it is targeted and the aim of the message should be clear in the mind of the sender.
2. Completeness: The message delivered should not be incomplete. It should be supported by facts
and observations. It should be well planned and organized. No assumptions should be made by
the receiver.
3. Conciseness: The message should be concise. It should not include any unnecessary details. It
should be short and complete.
4. Feedback: Whether the message sent by the sender is understood in same terms by the receiver
or not can be judged by the feedback received. The feedback should be timely and in personal. It
should be specific rather than general.
5. Empathy: Empathy with the listeners is essential for effective verbal communication. The speaker should step into the shoes of the listener and be sensitive to their needs and emotions. This
way he can understand things from their perspective and make communication more effective.
6. Modify the message according to the audience: The information requirement by different
people in the organization differs according to their needs. What is relevant to the middle level
management might not be relevant to the top level of management. Use of jargons should be
minimized because it might lead to misunderstanding and misinterpretations. The message
should be modified according to the needs and requirements of the targeted audience.
7. Multiple Channels of communication: For effective communication multiple channels should be
used as it increases the chances of clarity of message. The message is reinforced by using different channels and there are less chances of deformation of message.
8. Make effective use of Grapevine (informal channel of communication): The employees and
managers should not always discourage grapevine. They should make effective use of grapevine.
The managers can use grapevine to deliver formal messages and for identification of issues
which are significant for the employees. The managers can get to know the problems faced by
the employees and can work upon it.

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Important Terms in Communication

1. Communication: Communication is the process by which information is transmitted
between individuals and/or organization so that an understanding response results.
Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.
2. Silence : Silence is the lack of audible sound or presence of sounds of very low intensity. By
analogy, the word silence can also refer to any absence of communication, including in media
other than speech. Silence is also used as total communication, in reference to non verbal
communication and spiritual connection. Silence also refers to no sounds uttered by anybody in a
room or area. Silence is an important factor in many cultural spectacles, as in rituals.
3.Circular Letter : Circular letter is also a kind of a letter that is issued for a number of people.
It is a kind of notice that is sent as a letter aimed at a large number of people.
4. Bio-Data : Biodata is a commonly used term in industrial and organizational psychology for
biographical data. Biodata is defined as ...factual kinds of questions about life and work
experiences, as well as to items involving opinions, values, beliefs, and attitudes that reflect a
historical perspective. BIO-DATA. Name. : Age & DOB. : Religion & Caste. : Sex. : Marital
Status. : Father's name. : Mother's name. : Telephone Number. : Home (with STD code) mobile
No. etc.
5. Memo : Memo is short for memorandum, a document or other communication. A
memorandum may have any format, or it may have a format specific to an office or institution. In
law specifically, a memorandum is a record of the terms of a transaction or contract, such as a
policy memo, memorandum of understanding, memorandum of agreement, or memorandum of
association.
6. D.O. -D.O. letter means Demi official where one departmental head or institutional head
address the other institutional head by name. Its an official letter with a personal touch.
7. Notice : Written or formal information, notification, or warning about a fact, required to be
made in law or imparted by an operation of law. The act of noting, remarking, or observing;
observation by the senses or intellect; cognizance; note.
8. Facial Communication : A facial expression is one or more motions or positions of
the muscles beneath the skin of the face. These movements convey the emotional state of an
individual to observers. Facial expressions are a form of nonverbal communication. They are a
primary means of conveying social information between humans, but they also occur in most
other mammals and some other animal species.
9. Heading : The title, subtitle, or topic that stands at the top or beginning, as of a paragraph,
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letter, or chapter. A title at the head of a page or section of a book: "chapter headings". A division
or section of a subject; a class or category.
1. 10. Salutation : A gesture or utterance made as a greeting or acknowledgment of another's
arrival or departure. A standard formula of words used in a letter to address the person being
written to.
11. Enclosures : Autonomous items or records accompanying, or attached to, a formal letter or
official document (and listed therein) in order for it to accomplish its purpose.
12. Grapevine : Grapevine is an informal channel of business communication. It is called so
because it stretches throughout the organization in all directions irrespective of the authority
levels. Man as we know is a social animal. Despite existence of formal channels in an
organization, the informal channels tend to develop when he interacts with other people in
organization. It exists more at lower levels of organization.
13.Feedback: - Feedback is the receivers response to the message. Feedback is the final ink in
the communication process. Feedback tells the source/sender, how the receiver has interpreted
the message. The effective communication is always sensitive to feedback.
14. Non verbal communication: - The most basic form of communication is non-verbal. Long
before human beings used words to communicate, our ancestors communicate with each other by
using body languages such as gritting of teeth for anger, smile and touch to show affection. Thus
one can easily say that non verbal communication is the communication without words.
15. Kinesics: - is the interpretation of body language such as facial expressions and gestures
(body movement).
16. Para language: - refers to the non- verbal elements of communication used to modify
meaning and convey emotion.
17. Proxemics: - is a subcategory of the study of non-verbal communication along with haptics
(touch), kinesics(body movement), vocalic (para languages).
18. Oral communication: - It is that channel of communication in which message is
transmitted in spoken form. The term oral means anything pertaining to the mouth.
19. Written Communication:- Written or printed communication is generally considered the
second basic form of communicating. It is that form of communication in which information is
exchanged in the written or printed form. It is the most formal of all type of communication.
20. Message : - It is the information passing between sender and receiver in the communication
process.
21. Transmitter : - The sender of message is an encoded form is known as transmitter.
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22. Noise Source: - The model recognizes the potential of noise in distorting the message.
23. Receiver: - He is the person to whom information is send. He decodes the information.
24. Destination: - It is the end of the communication process.
25. Medium: - It is the channel through which a message is communicated. It can be printed
word, e - mail, sound or gesture.
26. Idea : - The sender has an idea. In the process of conceiving an idea about the real world, the
sender leaves out many things but assumes some things. This means idea in the mind of sender is
a simplification of the real world.
27. Letters : A letter is a written or printed personal or business message that is usually sent by a
mail in an envelope.
28. Memos : Memos are intra-organization correspondence written among different departments
in the same location or in different locations, factories and offices. Before word processing and
other forms of electronic communication became popular, memos carried bulk of the load of
written communication within a firm.
29. Official letters :These are letters written to Government, semi-government and other statutory authorities and are addressed formally.
30: Demi-official (DO) letters : These are also official letters but are addressed to a person by
name. DO letters are written if matter:
Requires personal attention of the addressee
Is of confidential nature
Is urgent requiring immediate disposal / response
31. Internal letters: These take the form of memos written among different functions and departments within an organization. They are eminently suitable for internal communication.
32.Personnel letters: These are letters emanating from personnel / human resource department:
Inviting applications for notified vacancies
Calling for preliminary interviews
Calling for written tests
33.Purchasing letters: These letters cover the correspondence for purchasing and other allied
functions in materials management, supply chain functions etc:
Inviting tenders or quotations
Placing orders for supplies and contracts for services & materials
34. Sales letters :These are letters pertaining to the marketing and sales activities of the firm:
Advertising, publicity and marketing communication
Marketing research and surveys of customers and competitors
35. Accounting and finance letters : These letters may relate to:
Account payable
Account receivable
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Banking
Investments etc
36. Facial expression : AS popular saying says the face is the index of the heart what ever
we feel deep within ourselves. it is at once reflected in the face. It is very important in any face to
face communication.
37. Eye Contact : Everyone is well aware that eyes contact is of paramount importance in all
face to face communication when we look at somebodys face we focus primarily on his eyes
and try to understand what he mean i.e. raised eyes brows and eyelids combined with dilated
pupils conveys that the person is exited, surprised or frightened.
38. Gestures : In addition to facial expressions and eye contacts, other parts of our body move in
a very meaningful manner. These movements are called gestures i.e. the physical movement of
arms, legs, hands, torso and head.
39. Appearance: Appearance includes clothing, hair, jewellery, cosmetics etc. all these may
seem unrelated to body language but on having a closer look we can easily judge/find that they
are very meaningfully related to our face, eyes, gestures, postures etc.
40. Voice: The first signal we receive or use is our voice. It tells us about the speakers sex,
background, education, training and temperament. There are different kinds of voices -clear,
musical, pleasant, raucus, unpleasant and so on.

Four Ss of communication
Besides the above, following four principles have become popular:
(i) Shortness
Shortness economizes on words. Message should be as brief as possible. Good rules are:
Avoid high sounding and bombastic words
Do not use complex words, phrases and ideas
Use simple, common and popular vocabulary
(ii) Simplicity
Simplicity impresses. There is a famous KISS principle in communication it says that the
message should be kept short and simple. A few golden hints are:
Choice of simple words and ideas comes from clarity of tellers thoughts
Confused persons employ confusing words that leave the reader in a maze
Clarity of ideas germinate use of simple words and phrases

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(iii) Strength
Strength of message convinces receivers about the desirability of the idea(s). Messages should
deliver the conviction of the teller. Guidelines are:
Half-hearted statements add a touch of falsehood to the message
If sender is convinced, the message carries the strength of his conviction
Strength of the message comes from senders credibility
(iv) Sincerity
The quality of sincerity appeals to everyone especially the receivers of messages. If receivers
keen sense of observation senses a situation of make-believe, the entire process of communication would fall through. Adopting the following rules will go a long way:
A sincere approach becomes evident to receivers
Sincerity gets reflected in the way they communicate
Sincerity adds to the credibility of senders

-------------------------------------------------------------------------------------------------------

Effective listening requires both deliberate efforts and a keen mind. Effective listeners appreciate
flow of new ideas and information. Organizations that follow the principles of effective listening are
always informed timely, updated with the changes and implementations, and are always out of crisis
situation. Effective listening promotes organizational relationships, encourages product delivery and
innovation, as well as helps organization to deal with the diversity in employees and customers it serves.
To improve your communication skills, you must learn to listen effectively. Effective listening gives you
an advantage and makes you more impressive when you speak. It also boosts your performance.

Effective Listening Skills

1. Discover your interests field.
2. Grasp and understand the matter/content.
3. Remain calm. Do not loose your temper. Anger hampers and inhibits communication. Angry
people jam their minds to the words of others.
4. Be open to accept new ideas and information.
5. Jot down and take a note of important points.
6. Work upon listening. Analyze and evaluate the speech in spare time.
7. Rephrase and summarize the speakers ideas.
8. Keep on asking questions. This demonstrates that how well you understand the speakers ideas
and also that you are listening.
9. Avoid distractions.
10. Step into the shoes of others, i.e., put yourself in the position of the speaker and observe things
from his view point. This will help creating an atmosphere of mutual understanding and improve
the exchange of ideas in communication process.

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Characteristics of Good and Effective Listener
Good and effective listener tries to give maximum amount of thought to the speakers ideas being
communicated, leaving a minimum amount of time for mental exercises to go off track. A good listener:
1. Is attentive- Good listener must pay attention to the key points. He should be alert. He should
avoid any kind of distraction.
2. Do not assume- Good listener does not ignore the information he considers is unnecessary. He
should always summarize the speakers ideas so that there is no misunderstanding of thoughts of
speakers. He avoids premature judgements about the speakers message.
3. Listen for feelings and facts- Good listener deliberately listens for the feelings of the speaker.
He concentrates totally on the facts. He evaluates the facts objectively. His listening is sympathetic, active and alert. He keenly observes the gestures, facial expression and body language of the
speaker. In short, a good listener should be projective (i.e. one who tries to understand the views
of the speaker) and empathic (i.e. one who concentrates not only on the surface meaning of the
message but tries to probe the feelings and emotions of the speaker).
4. Concentrate on the other speakers kindly and generously- A good listener makes deliberate
efforts to give a chance to other speakers also to express their thoughts and views. He tries to
learn from every speaker. He evaluates the speakers ideas in spare time. He focuses on the content of the speakers message and not on the speakers personality and looks.
5. Opportunizes- A good listener tries to take benefit from the opportunities arising. He asks
Whats in it for me?
To conclude, effective listening enhances the communication quality. It makes all attentive. It encourages
optimistic attitude, healthy relations and more participation. It leads to better decision- making in an
organization. Effective listening is directly related to our ability to do team work. It must be noted that
We listen at about an efficiency rate of 25 percent maximum, and we remember only about 50 percent of
what is delivered during a ten minute speech/lecture/communication.

Here are some guidelines for active listening:

Maintain relaxed but attentive posture and comfortable eye contact.
Listen for feelings that may be expressed or implied as well as the
facts being stated.
Reflect, clarify or paraphrase what the person has said to ensure
that you understand his/her concern.
Convey a sense of welcoming acceptance and respect, trying not to
show annoyance or restlessness.
Be genuine, real and self-disclosing when appropriate. Show you
are engaged when listening to others.
Be empathetic to the concern that the person attaches to the
problem. Place yourself in his/her position.
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Ask questions that seem pertinent in order to get a clear, concise
understanding of the problem. Try not to jump to conclusions and
judgments.
Lead with door openers that allow the person to think about and
to express his/her thoughts. Open-ended questions are useful in
the active listening process.
Actively support and encourage the person by offering help through
available resources and reassurance.
Give specific information when possible or offer assistance with
finding relevant information.
Consistently evaluate the impact of what you say: Is it true? Is it
necessary? Is it kind?
Silence is golden. Help ease anxiety by conveying acceptance, trust
and the message that you are actively listening.
Active Listening: hearing, engaging, understanding.

Note taking : Note Taking

is the practice of writing pieces of information, often in an informal or

unstructured manner. Information presented in class often contains the central concepts of the course and
the material most likely to be included on exams. Yet, students frequently do not realize the importance of
note taking and listening. While many students view note taking as an activity conducted simply in lecture, solid note taking skills require preparation and reflection as well. While taking notes:
Select. Omit trivial and redundant details. Omit anything youll recall anyway!
Condense. Replace lists with a category term.
Organize. Choose headings and topic sentences.
Rephrase. Use your own words.
Elaborate. Make connections to existing knowledge.
Note-taking generally involves writing down most of what you hear or read without processing the information in any way. Notes that are taken are often unselective, trying to cover most or all of the information without highlighting the main points or issues. Note-taking is, therefore, taking a passive approach to
study and learning.

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Instructions for addressing a group
o

1
Address the crowd according to your message and target audience. Use respectful titles, never titles
labeled by religious affiliations or belief systems. Speak on friendly terms, but don't assume a
position that is too private. For example, don't address the crowd by saying, "Good evening, friends,"
unless you honestly do know most of the people personally and the reason for the evening event is of
a sensitive enough nature that you can meaningfully address them as such.

2
Dress appropriately for the occasion. Don't overdress or underdress.
Free Reviews and Articles for Leading Authoring Tools.

3
Speak clearly but calmly. No bashing your fist upon the podium to get your point across, please.

4
Plan for technical glitches and for things to go wrong. Take problems with a smile and move on. The
less you give these issues notice, the less the audience will.

5
Control the speed of your voice and keep to your time limit. Speaking too long will cause the crowd
to glance at their watch too often and lose focus.

6
Stick to the organized topic at hand. Keep personal problems, the nerdy jokes or odd people you saw
on the way to the conference out of the speech. They will only be distracting and make you look like
an amateur.

7
Close the speech properly. How you end your speech is just as important is how you delivered it. It is
always appropriate to thank audience members for their time and for listening.

Audience Analysis
Communication is complete only when the receiver understands the message in the same sense and spirit that sender
intends to convey. However, communication does not take place completely because of the illusion that it has been
accomplished. The great cause of illusion is sender's inability to understand the audience. Without analysing
audience, the chances of effectiveness of the communication decrease.
Understanding the audience is fundamental to the success of any message. The sender needs to analyse the audience
and then adapt the message to their goals, interests and needs. Audience like to listen the message that suits their

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interests, familiar with their level of knowledge and understanding, and seems true and credible.

Types of Audience:
Primary Audience
2.
Secondary Audience
3.
Initial Audience
4.
Gatekeeper Audience
5.
Watch dog Audience

Primary Audience: The primary audience is the audience who have to decide whether to accept
the sender's message and his recommendations and to act on the basis of that message. For example - in
case of advertisement campaign of interior decoration, the primary audience is prospective customers.

Secondary Audience: The secondary audience consists of people who may be asked to comment
on the message after it has been approved. For example - in case of advertisement campaign of interior
decoration, the existing users are the secondary audience as the potential buyers ask them about their opinion.

Initial Audience: is the audience that receives the message first and routs it to oter audiences.
Sometimes, the initial audience guides the sender regarding designing of the message. For example,
1.
Censor Board which has to permit to broadcasting of films act as the initial audience.
2.
The editors of the newspapers also act as the initial audience as they edit the message before publishing in the newspaper.

Gatekeeper Audience: has power to stop the message before it reaches the primary audience. For exam1.

ple - the secretary to the minister acts as gatekeeper audience as he scrutinizes the letters before minister's approval.

Watch dog Audience: is the audience that has political, social and economic power to influence the primary audience's decision to act upon the sender's message. Though such type of audience has power to stop the message yet they influence a lot on primary audience's action. For example,
1.
The Industrial reviewers, who read the reports and comment upon them, act as Watch dog audience.
2.
The Auditor, who attests the authenticity and accuracy of financial statements, act as Watch dog
audience when he gives his expert opinions.

Importance of Audience Analysis:

Audience is center to the communication process. The purpose of communication is to transfer the
message with transmission of understanding among the audience. Therefore good communication is
always audience-centered. It is the audience that determines how one achieves the objectives of communication.
If the communicator fails to analyse the attitude, interests and knowledge of the audience, he is likely to be failure.
Why certain why certain politicians with bad records can grab the votes? it is because their message strict to the
waves of that time as well as wavelength of the public and consequently they can manage to manipulate public
sentiments to their advantage.
Therefore, audience analyses is essential before designing the message. Communication can take place only when
the message is received in the same sense and spirit that sender intends to carry. Therefore, the sender has to devise
some common ground between him and the audience. He has to choose the information that audience needs and
finds interesting. He should encode the message in words and other symbols that audience will understand easily.
Lastly, he should transmit the message along a channel that the audience will attend to.

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"Understanding your audience is fundamental to the success of
any message. You need to adapt your message to fit the
audience's goals, interests and needs." ~ Kitty O. Locker and
Stephen Kyo Kaczmark.
Characteristics of a Good Speaker
1. Good Organization
2. Preparation
a. Speak from clear, comprehensive lecture notes.
b. Practice your presentation for voice, language, and timing.
c. Do not read your presentation.
3. Confidence
a. Do not begin with an apology for your knowledge or your English. If you lack
confidence in
yourself, the audience will perceive it and lose confidence in you, too.
b. Be thoroughly prepared and familiar with your material; preparation creates
confidence.
c. Pause occasionally. Never be afraid to stop speaking for a moment.
d. Speak at a normal, slow rate. Do not rush.
4. Responsiveness
a. Start your presentation with a smile. You will put your audience at ease.
b. Make eye contact with members of the audience. Do not talk to the back wall,
the table, or your
notes. Find a few friendly, encouraging faces in the different parts of the audience
and talk to them.
c. Check to see whether the audience is following you.
d. Make sure you talk with, not at, your audience. Talking at an audience comes
across as talking
down to them.
5. Clarity
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a. Be sure the organization of your talk is clear to the audience.
b. Make short, simple and specific statements.
c. Strive for a smooth transition from one point to the next.
d. Use visual support to illustrate and clarify difficult points. Visuals should
complement the oral
presentation. Visuals should not be used as substitutes for commentary, nor
should they require overly
complex explanations.
6. Enthusiasm
a. When something is important, say it slower and louder.
b. Try to communicate to the audience your own interest in and enthusiasm for
your subject; enthusiasm is contagious!

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Homophones
This is a list of British-English homophones. See the explanation page for details
of the inclusion criteria.
1. accessary, accessory
2. ad, add
3. ail, ale
4. air, heir
5. aisle, I'll, isle
6. all, awl
7. allowed, aloud
8. alms, arms
9. altar, alter
10. arc, ark
11. aren't, aunt
12. ate, eight
13. auger, augur
14. auk, orc
15. aural, oral
16. away, aweigh
17. awe, oar, or, ore
18. axel, axle
19. aye, eye, I
20. bail, bale
21. bait, bate
22. baize, bays
23. bald, bawled
24. ball, bawl
25. band, banned
26. bard, barred
27. bare, bear
28. bark, barque
29. baron, barren
30. base, bass
31. bay, bey
32. bazaar, bizarre
33. be, bee
34. beach, beech
35. bean, been
36. beat, beet
37. beau, bow
38. beer, bier
39. bel, bell, belle
40. berry, bury

dew, due
die, dye
discreet, discrete
doe, doh, dough
done, dun
douse, dowse
111.
112.
113.
114.
115.
116.
117.
118.
119.
120.
121.
122.
123.
124.
125.
126.
127.
128.
129.
130.
131.
132.
133.
134.
135.
136.
137.
138.

draft, draught
dual, duel
earn, urn
eery, eyrie
ewe, yew, you
faint, feint
fah, far
fair, fare
farther, father
fate, fte
faun, fawn
fay, fey
faze, phase
feat, feet
ferrule, ferule
few, phew
fie, phi
file, phial
find, fined
fir, fur
fizz, phiz
flair, flare
flaw, floor
flea, flee
flex, flecks
flew, flu, flue
floe, flow
flour, flower

221.
222.
223.
224.
225.
226.
227.
228.
229.
230.
231.
232.
233.
234.
235.
236.
237.
238.
239.
240.
241.
242.
243.
244.
245.
246.
247.
248.
249.
250.
251.
252.
253.
254.
255.
256.
257.
258.
259.
260.

leach, leech
lead, led
leak, leek
lean, lien
lessen, lesson
levee, levy
liar, lyre
licence, license
licker, liquor
lie, lye
lieu, loo
links, lynx
lo, low
load, lode
loan, lone
locks, lox
loop, loupe
loot, lute
made, maid
mail, male
main, mane
maize, maze
mall, maul
manna, manner
mantel, mantle
mare, mayor
mark, marque
marshal, martial
marten, martin
mask, masque
maw, more
me, mi
mean, mien
meat, meet, mete
medal, meddle
metal, mettle
meter, metre
might, mite
miner, minor, mynah
mind, mined

331.
332.
333.
334.
335.
336.
337.
338.
339.
340.
341.
342.
343.
344.
345.
346.
347.
348.
349.
350.
351.
352.
353.
354.
355.
356.
357.
358.
359.
360.
361.
362.
363.
364.
365.
366.
367.
368.
369.
370.

rouse, rows
rung, wrung
rye, wry
saver, savour
spade, spayed
sale, sail
sane, seine
satire, satyr
sauce, source
saw, soar, sore
scene, seen
scull, skull
sea, see
seam, seem
sear, seer, sere
seas, sees, seize
sew, so, sow
shake, sheikh
shear, sheer
shoe, shoo
sic, sick
side, sighed
sign, sine
sink, synch
slay, sleigh
sloe, slow
sole, soul
some, sum
son, sun
sort, sought
spa, spar
staid, stayed
stair, stare
stake, steak
stalk, stork
stationary, stationery
steal, steel
stile, style
storey, story
straight, strait

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41. berth, birth
42. bight, bite, byte
43. billed, build
44. bitten, bittern
45. blew, blue
46. bloc, block
47. boar, bore
48. board, bored
49. boarder, border
50. bold, bowled
51. boos, booze
52. born, borne
53. bough, bow
54. boy, buoy
55. brae, bray
56. braid, brayed
57. braise, brays, braze
58. brake, break
59. bread, bred
60. brews, bruise
61. bridal, bridle
62. broach, brooch 160.
63. bur, burr
64. but, butt
65. buy, by, bye
66. buyer, byre
67. calendar, calender
68. call, caul
69. canvas, canvass
70. cast, caste
71. caster, castor
72. caught, court
73. caw, core, corps
74. cede, seed
75. ceiling, sealing
76. cell, sell
77. censer, censor, sensor
78. cent, scent, sent
79. cereal, serial
80. cheap, cheep
81. check, cheque
82. choir, quire
83. chord, cord
84. cite, sight, site

139. foaled, fold

140. for, fore, four
141. foreword, forward
142. fort, fought
143. forth, fourth
144. foul, fowl
145. franc, frank
146. freeze, frieze
147. friar, fryer
148. furs, furze
149. gait, gate
150. galipot, gallipot
151. gallop, galop
152. gamble, gambol
153. gays, gaze
154. genes, jeans
155. gild, guild
156. gilt, guilt
157. giro, gyro
158. gnaw, nor
159. gneiss, nice
gorilla, guerilla
161. grate, great
162. greave, grieve
163. greys, graze
164. grisly, grizzly
165. groan, grown
166. guessed, guest
167. hail, hale
168. hair, hare
169. hall, haul
170. hangar, hanger
171. hart, heart
172. haw, hoar, whore
173. hay, hey
174. heal, heel, he'll
175. hear, here
176. heard, herd
177. he'd, heed
178. heroin, heroine
179. hew, hue
180. hi, high
181. higher, hire
182. him, hymn
183. ho, hoe

261.
262.
263.
264.
265.
266.
267.
268.
269.
270.
271.
272.
273.
274.
275.
276.
277.
278.
279.
280.
281.
282.
283.
284.
285.
286.
287.
288.
289.
290.
291.
292.
293.
294.
295.
296.
297.
298.
299.
300.
301.
302.
303.
304.
305.

missed, mist
moat, mote
mode, mowed
moor, more
moose, mousse
morning, mourning
muscle, mussel
naval, navel
nay, neigh
nigh, nye
none, nun
od, odd
ode, owed
oh, owe
one, won
packed, pact
packs, pax
pail, pale
pain, pane
pair, pare, pear
palate, palette, pallet
pascal, paschal
paten, patten, pattern
pause, paws, pores, pours
pawn, porn
pea, pee
peace, piece
peak, peek, peke, pique
peal, peel
pearl, purl
pedal, peddle
peer, pier
pi, pie
pica, pika
place, plaice
plain, plane
pleas, please
plum, plumb
pole, poll
poof, pouffe
practice, practise
praise, prays, preys
principal, principle
profit, prophet
quarts, quartz

371.
372.
373.
374.
375.
376.
377.
378.
379.
380.
381.
382.
383.
384.
385.
386.
387.
388.
389.
390.
391.
392.
393.
394.
395.
396.
397.
398.
399.
400.
401.
402.
403.
404.
405.
406.
407.
408.
409.
410.
411.
412.
413.
414.
415.

sweet, suite
swat, swot
tacks, tax
tale, tail
talk, torque
tare, tear
taught, taut, tort
te, tea, tee
team, teem
tear, tier
teas, tease
terce, terse
tern, turn
there, their, they're
threw, through
throes, throws
throne, thrown
thyme, time
tic, tick
tide, tied
tire, tyre
to, too, two
toad, toed, towed
told, tolled
tole, toll
ton, tun
tor, tore
tough, tuff
troop, troupe
tuba, tuber
vain, vane, vein
vale, veil
vial, vile
wail, wale, whale
wain, wane
waist, waste
wait, weight
waive, wave
wall, waul
war, wore
ware, wear, where
warn, worn
wart, wort
watt, what
wax, whacks

INSTITUTE OF HOTEL MANAGEMENT CATERING AND NUTRITION, KUFRI, SHIMLA

50

Communication Notes 2nd Sem

85. clack, claque
86. clew, clue
87. climb, clime
88. close, cloze
89. coal, kohl
90. coarse, course
91. coign, coin
92. colonel, kernel
93. complacent, complaisant
94. complement, compliment
95. coo, coup
96. cops, copse
97. council, counsel
98. cousin, cozen
99. creak, creek
100. crews, cruise
101. cue, kyu, queue
102. curb, kerb
103. currant, current
104. cymbol, symbol
105. dam, damn
106. days, daze
107. dear, deer
108. descent, dissent
109. desert, dessert
110. deviser, divisor

184.
185.
186.
187.
188.
189.
190.
191.
192.
193.
194.
195.
196.
197.
198.
199.
200.
201.
202.
203.
204.
205.
206.
207.
208.
209.
210.
211.
212.
213.
214.

hoard, horde
hoarse, horse
holey, holy, wholly
hour, our
idle, idol
in, inn
indict, indite
it's, its
jewel, joule
key, quay
knave, nave
knead, need
knew, new
knight, night
knit, nit
knob, nob
knock, nock
knot, not
know, no
knows, nose
laager, lager
lac, lack
lade, laid
lain, lane
lam, lamb
laps, lapse
larva, lava
lase, laze
law, lore
lay, ley
lea, lee

306.
307.
308.
309.
310.
311.
312.
313.
314.
315.
316.
317.
318.
319.
320.
321.
322.
323.
324.
325.
326.
327.
328.
329.
330.

quean, queen
rain, reign, rein
raise, rays, raze
rap, wrap
raw, roar
read, reed
read, red
real, reel
reek, wreak
rest, wrest
retch, wretch
review, revue
rheum, room
right, rite, wright, write
ring, wring
road, rode
roe, row
role, roll
roo, roux, rue
rood, rude
root, route
rose, rows
rota, rotor
rote, wrote
rough, ruff

416.
417.
418.
419.
420.
421.
422.
423.
424.
425.
426.
427.
428.
429.
430.
431.
432.
433.
434.
435.
436.
437.
438.
439.
440.
441.

way, weigh, whey

we, wee, whee
weak, week
we'd, weed
weal, we'll, wheel
wean, ween
weather, whether
weaver, weever
weir, we're
were, whirr
wet, whet
wheald, wheeled
which, witch
whig, wig
while, wile
whine, wine
whirl, whorl
whirled, world
whit, wit
white, wight
who's, whose
woe, whoa
wood, would
yaw, yore, your, you're
yoke, yolk
you'll, yule

INSTITUTE OF HOTEL MANAGEMENT CATERING AND NUTRITION, KUFRI, SHIMLA

51