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    BRM Syllabus & Lesson Plan

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    jeganrajraj
    1. This document outlines the syllabus for a 15-week business research methods course offered in the second semester of an MBA program. 2. The course objectives are to formulate research designs, design data collection tools, and analyze data using statistical techniques. 3. The syllabus is divided into 5 units that cover topics such as research design, literature review, data collection methods, data analysis, and report writing.

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    BRM Syllabus & Lesson Plan

    Uploaded by

    jeganrajraj
    451 views4 pages
    1. This document outlines the syllabus for a 15-week business research methods course offered in the second semester of an MBA program. 2. The course objectives are to formulate research designs, design data collection tools, and analyze data using statistical techniques. 3. The syllabus is divided into 5 units that cover topics such as research design, literature review, data collection methods, data analysis, and report writing.

    Original Description:

    Syllabus and Session Paln

    Original Title

    Brm Syllabus & Lesson Plan

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    1. This document outlines the syllabus for a 15-week business research methods course offered in the second semester of an MBA program. 2. The course objectives are to formulate research designs, design data collection tools, and analyze data using statistical techniques. 3. The syllabus is divided into 5 units that cover topics such as research design, literature review, data collection methods, data analysis, and report writing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    451 views4 pages

    BRM Syllabus & Lesson Plan

    Uploaded by

    jeganrajraj
    1. This document outlines the syllabus for a 15-week business research methods course offered in the second semester of an MBA program. 2. The course objectives are to formulate research designs, design data collection tools, and analyze data using statistical techniques. 3. The syllabus is divided into 5 units that cover topics such as research design, literature review, data collection methods, data analysis, and report writing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Subject

    Title

    Business
    Methods

    Subject
    Code
    Type

    Research

    Semester

    II

    15P2MBA11

    Specializati
    on

    NA

    Core

    L:T:P:C

    3:0:1:3

    Objectives
    1. Formulate a research design for a given problem through hypothesis building
    2. Design tools for collecting data from the samples drawn from a given set of
    population
    3. Analyze the refined data using descriptive statistical tools and techniques

    Uni
    t

    Syllabus Contents

    Number of
    Sessions

    Introduction to Business Research

    Meaning, Types - Process - Features of a Good Research Study


    Research Applications in Business Decisions - Formulation of 12
    Research Proposals Formulation of Research Hypotheses Research
    Designs
    Exploratory,
    Descriptive
    and
    Experimental.
    Review of Literature

    II

    III

    Primary and Secondary Data - Secondary Data Collection


    Methods - Applications - Benefits and Drawbacks - 12
    Classification - Methods of Qualitative Research - Types of
    Measurement Scale - Classification of Scales - Attitudinal
    scales.
    Primary Data Collection Methods
    Questionnaire - Types Design - Procedure - Structure - Types
    of Questions - Physical Characteristics - Pilot Testing Reliability and validity- Administering Questionnaire Sampling Concepts Central Limit Theory, Sandlers A test,
    Standard Error - Sampling design - Probability and Non-

    12

    Probability Sampling Types, Advantages and disadvantages


    of each method.

    IV

    Processing and Analysis of Data


    Editing Coding Classification Tabulation & cross tabulation Problems
    in Processing. Hypothesis testing - Univariate, Bivariate and Multivariate 12
    Descriptive Analysis - ANOVA - One-way, Two-way - Non-Parametric Tests
    - Chi-Square Test
    Report Writing

    Interpretation Techniques of Interpretation Report Writing: 12


    Importance, Different Steps, Layout, Mechanics of Writing
    Report - Referencing and Citation.
    Relevant Case Analysis for each units for practical hours

    Unit

    II

    Topics

    No.
    of
    Hours
    Propose
    d

    Introduction to Business Research

    Meaning & Types of Business Research

    Process of Business Research

    Features of a Good Research Study

    Research Applications in Business Decisions

    Formulation of Research Proposals

    Formulation of Research Hypotheses

    Research Designs - Exploratory, Descriptive and


    Experimental.

    Review of Literature

    Primary and Secondary Data

    Secondary Data Collection Methods

    Applications
    Methods

    of

    Secondary

    Data

    Benefits and Drawbacks of


    Collection Methods

    Collection

    Secondary

    Data

    IV

    Classification of Primary Data Collection Methods

    Methods of Qualitative Research

    Types of Measurement Scale

    Classification of Scales & Attitudinal scales

    III

    Questionnaire Types, Design, Procedure

    Questionnaire Structure

    Types of Questions - Physical Characteristics &


    Pilot Testing

    Reliability
    and
    Questionnaire

    validity

    &

    Administering

    Sampling Concepts Central Limit Theory

    Sandlers A test,

    Standard Error

    Probability & Non-Probability Sampling design


    Types,

    Advantages and disadvantages of each method.

    Editing & Coding

    Classification Tabulation & cross tabulation

    Problems in Processing

    Hypothesis testing - Univariate, Bivariate and


    Multivariate

    Descriptive Analysis - ANOVA

    One-way, Two-way - Non-Parametric Tests

    Chi-Square Test

    Techniques of Interpretation Report Writing

    Interpretation

    Different Steps

    Layout

    Mechanics of Writing Report

    Referencing and Citation.

    Total

    60

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