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Shoppers Stop

Shoppers Stop, a large Indian retail chain with 10,000 employees, implemented Microsoft SharePoint 2013 to create an internal collaboration platform called Spandhan. The platform encouraged employee ideation, generating over 1,300 ideas in three months. It also improved process efficiency, reducing visual merchandising review time by 30%. Overall, the platform fostered collaboration and innovation across the large workforce.

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Ashish Reborn
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143 views5 pages

Shoppers Stop

Shoppers Stop, a large Indian retail chain with 10,000 employees, implemented Microsoft SharePoint 2013 to create an internal collaboration platform called Spandhan. The platform encouraged employee ideation, generating over 1,300 ideas in three months. It also improved process efficiency, reducing visual merchandising review time by 30%. Overall, the platform fostered collaboration and innovation across the large workforce.

Uploaded by

Ashish Reborn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SharePoint Customer

Solution Case Study

Solution
Case Study

Shoppers Stop enhances employee


engagement, fuels innovative ideation

Overview
Company: Shoppers Stop
Company Website:
shoppersstop.com
Company Size: 10,000 Employees
Country or Region: India
Industry: Retail
Company Profile
Shoppers Stop is one of the
countrys largest retail chains. It has
about 10,000 employees working
across 65 outlets in India.
Business Situation
Shoppers Stop wanted a
collaborative platform that enabled
ideation, knowledge sharing and an
increased efficiency amongst its
diversified set of employees.
Solution
Shoppers Stop chose Microsoft
SharePoint 2013 to facilitate
employee collaboration and built
Spandhan., which currently hosts
over 200 subsites.
Benefits
Encouraged positive collaboration
amongst the employees
Nearly 9000 employees, engaged,
over 1300 ideas generated
Huge efficiency gains in Visual
Merchandising, Buying and
Operations

"common platform for collaboration a unique identity


for the group representing core values The platform had
to be innovative and appealing to the companys
employees."
Anil Shankar, Sr. General Manager, IT, Shoppers Stop

The 10000-employee strong retail chain, Shoppers Stop,


wanted to leverage the power of collaboration by
developing a platform that promoted greater degree of
employee interaction and sharing of ideas. It found the
answer in Microsoft SharePoint Server 2013. The
company harnessed SharePoint to develop an innovation
platform called Spandhan (meaning Heartbeat), which
fostered the spirit of innovative ideation and improved
process efficiency in the company.

Microsoft SharePoint
2013 has been the real
force behind Spandhans
ability to seamlessly weave
different interactive
collaboration-driven
experiences on a single
thread.
Sarika Malhotra
Chief Technology Officer
C3IT Software Solutions

Situation
Headquartered in Mumbai, Shoppers
Stop Limited has more than 10000
employees.
The company continues to plan for
growth in India. From the existing 28
city presence, the company wants to
expand its operations to other major
cities and enter smaller towns with
premium brands.
To enable the growth and foster the
culture of collaboration, Shoppers
Stop was looking for a platform that
could enable ideation from grounds
up, knowledge sharing amongst its
large and decentralized employee
base and bring in efficiency in
operations.
We wanted to create a common
platform for collaboration across
various entities and present a single
identity for the group that
represented the core values of
organization. The platform had to be
innovative, appealing to the
companys employees, says Anil
Shankar, Senior General Manager, IT,
Shoppers Stop.

Through this platform, we wanted to


drive process efficiency thus
significantly improve productivity and
deliver higher return on investment,
he augmented.

Solution
To make this mission a reality with
ease, Shoppers Stop chose Microsoft
SharePoint 2013 to recreate its
company portal Spandhan (meaning
Heartbeat), which currently hosts over
200 subsites. SharePoint could deliver
a lot of functionalities out-of-the-box,
which reduced the time in creating
these from scratch and go live in 76
days.
Additionally, sections such as Share a
Moment, Vacancies, Daily Dilbert,
Latest Video, Quote of the Day,
Contests, Surveys and Blogs are
ideally designed to encourage the
interactivity quotient of the
employees.
Pune-based C3 IT Software Solutions,
a Microsoft Gold Collaboration and
Content Partner, implemented the
solution for Shoppers Stop.
Grounds-up Ideation
The ideas management sub-site
portal spurs the spirit of innovation
amongst employees by encouraging
them to submit their ideas. The
employee, whose idea gets the
maximum number of likes, wins a
reward and his photo is uploaded on
the site. The ideas could range from
cash counter cleanliness to printed
bar codes on all carry bags for better
operations and accountability. So far,
this platform is able to generate more

25

We have enabled Kiosks at each store


at prominent places such as cafeteria
where employees can access the
portal, submit their ideas in an easyto-use format and also rate those
ideas. In future, we are looking at
having a functionality wherein ideas
can be discussed on a real-time
basis, says Shankar.
One of the core principles of Shoppers
Stop is to enable transparent
communications between the
employees and the leadership. An
employee can now put up a
suggestions or question to the CEO,
through Spandhan. Thus the
leadership team is constantly
engaging with the workforce.

than 1300 ideas in a span of just


three months.
The ideas submitted at the store are
first reviewed by the store, and then
rolled up at a region level for review
and the most eligible idea taken up
for implementation and review even
at highest management level.

The new Visual Merchandizing


platform has reduced turnaround
time of store review process by
30%. Also task completion is now
tied to KRA of VM team members.
An integral part of Spandhan is the
new visual merchandising application.
Shoppers Stop endeavors towards
delivering a consistent customer
experience across all its stores and
the Central Visual Merchandising
team lays down stringent standards
for store aesthetics. However, with
the number of stores increasing at a
rapid pace, the visual merchandizing
team was unable able to visit all the
stores and hence the execution is
delegated to the local visual
merchandizing team at each store.
The visual merchandizing team
member at each location receives
guidance from the central team,
organizes the store and captures

35

pictures and posts them back on the


tool.

Earlier, review of Visual


Merchandising process at
stores involved a lot of
effort. Today, Spandhan
carries a user-friendly
interface and saves time by
making the review and task
management easier.
Arden Dsouza, Head Visual Merchandising,
Shoppers Stop Ltd.

Spandhan, Shoppers Stop has been


able to create a platform to
disseminate training - an interactive,
rich media experience for the
employees.
Providing training to more than
10,000 employees in a traditional
manner was challenging. It not only
increased costs but also required
more time. By developing a training
subsite, Shoppers Stop has overcome
this challenge easily.

As part of this process, about 5000


pictures are uploaded daily. The new
application built on SharePoint now
allows the Visual Merchandizing team
to review these as a slideshow, along
with metadata which captures
information of the store, category and
so on. If the central team would like to
change the display, they can quickly
create a task and assign it back to the
regional team and the iteration
process continues flawlessly.
Previously, the pictures were
uploaded in a folder assigned to each
store and it was a very time
consuming process. The new system
has helped speed up the review
process by at least 30% and the
effectiveness has increased many
folds, he adds on.
Easier dissemination of training
content with the E-Library
Another important benefit of this
platform is employee training. With

45

We have put in a lot of thought on


how to create the right kind of
interface so that employees perform
efficiently. The online library and
video modules not only facilitate
interactivity in the virtual class we
conduct but also make the content
searchable and reusable for
onboarding new employees, says
Shankar.

Benefits
Successfully implemented One
Collaboration platform across
Shoppers Stops 10,000 workforce in
2.5 months.
Ideation platform helped generate
1300 ideas in just 3 months of rollout.
The Visual Merchandizing review
process is more efficient with at least
30% saving on time.

For More Information

SharePoint

For more information about


Microsoft products and services, call
the Microsoft Sales Information
Center at (800) 426-9400. In
Canada, call the Microsoft Canada
Information Centre at (877) 5682495. Customers in the United
States and Canada who are deaf or
hard-of-hearing can reach Microsoft
text telephone (TTY/TDD) services
at (800) 892-5234. Outside the 50
United States and Canada, please
contact your local Microsoft
subsidiary. To access information
using the World Wide Web, go to:
www.microsoft.com

SharePoint is the new way to work


together. A simplified user experience
helps you organize, sync, and share
all your content. New social
capabilities make it easy to share
ideas, keep track of what your
colleagues are working on, and
discover experts you never knew
existed.

We approached
Spandhan
requirements with
emphasis on
leveraging SharePoint
2013 capabilities to
the utmost; side by
side focusing on an
intuitive and vibrant
look and feel for the
Gen Y user base

For more information go to:


www.sharepoint.microsoft.com

Amol Bhore
For more information about C3IT
Software Solutions products and
services, visit the website at:
www.c3itsolutions.com
For more information about Shopper
Stop products and services, visit the
website at: www.shoppersstop.com

Manager, ECM & BI


C3IT Software Solutions

Software and Services

Microsoft SharePoint Server 2013

55

Partners

C3IT Software Solutions

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