VERSE APPLICATION UX CASE STUDY

BY NATHAN STREATER

VERSE

WHAT IS IT?
An international database for music with a social aspect that allows its users to discover new and old music,
bands, artists, venues, concerts, tickets and discographies.
An information shell that allows its users to edit and contribute content, one place to access all your music
information and to quickly find concerts and tickets.

THE IDEA

THE NAME

THE AUDIENCE

THE PROBLEM

An international data base

for music.

A play on Inverse
Square Law.

Male and Females aged

18-35.

What does the public

need?

Verse application UX case study by Nathan Streater

Page 2

VERSE

THE NAME
The Inverse Square law defines the levels of depreciating intensity of waves over distance. This applies to
sound in that the sound waves are displaced in all directions and therefore grow weaker with distance.
The concept behind Verse is that if we create the origin of the sound at every venue, gig, artist, and
supporter then the sound no longer gets diminished and therefore the inverse becomes inverted and music
grows stronger with every user.

Verse application UX case study by Nathan Streater

Page 3

DISCOVERY

DISCOVERY

THE NEEDS

DISCOVERY

RESEARCH

PURCHASING

Advertising, online and offline is how

people find out about gigs.

Online is where people decide what

to buy.

Online is by far the most popular

place to purchase tickets.

Use an iPhone
72%
Of people where males
70%
The average age group is
25-34%
Gigs seen a year (slightly often )
3-4

Verse application UX case study by Nathan Streater

Discover from social Networks

40%
Through word of mouth
30%
By search engines or ticket websites
20%
By offline media such as magazines
10%

Use smart phones to find gigs

60%
Purchase through a desktop or tablet
65%
Say that mobile purchase is to hard
70%
On average spend for 2 people was
$160

Page 5

DISCOVERY

THE NEEDS

DIGITAL V PRODUCT

THE EVENT

SOCIAL

Online resources drive more

revenue than offline sources.

Most popular genres and music style

Sharing the live event with friends

Purchasing online
62%
Listen to music in digital format
75%
Use Spotify
70%
Purchase for local events
80%

Verse application UX case study by Nathan Streater

Pop/Rock
33%
Blues/Folk
27%
Alternative
22%
Hip-Hop
18%

Share through Facebook

83%
Discover
40%
Check in and share the gig
3 in 5
Uses Spotify for recommendations
75%

Page 6

DISCOVERY

COMPETITORS

COMPARE

SET LIST

5GIG

Login and
signup

Requires Rdio account

to sign up

Sign up with Facebook or

browse without

Facebook Login, Create or

browse without

Facebook, Twitter Login browse

without

Results

Rdio to suggest artists

Location and searching

Location and searching

Location and searching

Powered by

Data from Rdio

Data from location

Data from location

Data from location

Artist and venue

information

No information about the artist

or venue

No information about the artist

or venue

Minimal information about the

artist or venue

Minimal information about the

artist or venue

Tickets

No purchasing

Ticket linking

Web view of reseller

No ticket info

Social

User can share an event

Social

Social checkin & invite

No social aspect

Pleasure points

UI is lovely with some wonderful

animations

UI is ok and at times
confusing

UI is appealing, useful calendar

Data is location and time basedvery useful

Pain points

Can only use the app if you use

Rdio

The app goes in circles

Data is based of
the device used

UI is not appealing with loads of

crashes

Verse application UX case study by Nathan Streater

SONGKICK

TIMEOUT

Page 7

DISCOVERY

PERSONAS
LIKES

EZRA JACOBS
26 | Sydney | Landscape Architect

DISLIKES

New and uncovered bands

Keeping up to date with social events
Band discography and details
Sharing his experiences with friends
Live music

In the past three months he has attended five live

performances, four of those where International acts and
only one was Australian.
Riding his bike to and from work each day he listens to
Spotify playlists and the office is always playing Triple J.
Though Ezra attends live music performances often he
finds to difficult to know and discover where local artists/
bands are playing.

Verse application UX case study by Nathan Streater

No one central source for music details

Spotify offering bad band suggestions
Not knowing where bands are playing
Lack of support for new bands
Illegal downloads

Live music performances are a great

place to discover new music, however I
can never find their discography, band details, where and when they will be playing
next.

EZRAS
BEHAVIOURS
Ezra is a 26 year old Landscape Architect from Bondi,
Sydney. Well-travelled throughout Australia and abroad.
Ezra has had a love for music since a young age, he loves
to discover new music and attend live music performances.

iPhone

Mobile Device

Android

Listens to Radio or Streaming

Radio

Available Time

Poor

High

Concert Attendance

Low

High

Finds Gig Prices

Reasonable

Streaming

Expensive

Concerts on Weeknights

Downloads Music

Concerts on Weekends

Purchased CDs & Vinyls

Gigs with 5 or More Friends

Uses Facebook

Gigs with 4 or Less Friends

Uses Twitter

Watches the Support Act

Uses Instagram

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DISCOVERY

PERSONAS
LIKES

PATRICK JONHSON
29 | Sydney | Electrician

DISLIKES

Apps & websites that you can browse

Concerts with more than 1 headline act
Festivals with friends
Listening to the radio at work
Planning festivals

With flexible work hours Patrick is able to attend live music

performances frequently, though he doesnt like using
public transport mid week, Patrick still attends the gigs he
wants to see.
While on the job he listens to TripleJ on the radio, this is
his main source of discovering new music and concerts.
Patrick loves going to festivals such as Falls, Homebake
and Spender in the Grass and would love a way to plan
out each event with alerts of when his favourite bands are
playing.

Verse application UX case study by Nathan Streater

Mid week travelling to gigs

Commercial Music
Overpriced food and drinks & venues
Signing up to social networks

Going to concerts is fun, but going to

festivals offers more of a social experience
I also get to see more live music for what
I pay compared to a single headline act.

PATRICKS
BEHAVIOURS
Patrick is a 29 year old Electrician from Cronulla, Sydney.
He owns his own Electrical company and lives a very
active social life.

iPhone

Mobile Device

Android

Listens to Radio or Streaming

Radio

Available Time

Poor

High

Concert Attendance

Low

High

Finds Gig Prices

Reasonable

Streaming

Expensive

Concerts on Weeknights

Downloads Music

Concerts on Weekends

Purchased CDs & Vinyls

Gigs with 5 or More Friends

Uses Facebook

Gigs with 4 or Less Friends

Uses Twitter

Watches the Support Act

Uses Instagram

Page 9

DISCOVERY

PERSONAS
LIKES

ALEXA LOWE
23 | Sydney | Fashion Designer

DISLIKES

Going to concerts with friends

Festivals they are more cost effective
Spotify - low cost, endless music
Support acts

Advertising on Radio & Streaming

High priced concerts
Poor time availability
Going to concerts by herself
All aged concerts

I share my life and new and upcoming

collections via my blog & Instagram. I
would love a new and social way of
discovering new live music.

ALEXAS
BEHAVIOURS
Alexa is a 23 year old Fashion Designer from
Paddington, Sydney. She finished her studies with high
distinctions and has since started up a high end street
wear brand for men and women.

iPhone

Mobile Device

Android

Listens to Radio or Streaming

Radio

She goes to gigs on weekends with her room mates who

share a similar interest in music and fashion.

Available Time

Poor

High

Concert Attendance

Low

High

In her studio she streams a paid subscription to Spotify,

as commercial radio does not offer enough alternative
music and there is to much advertising.

Finds Gig Prices

Reasonable

Alexa finds live music events threw word of mouth and

suggestions on spotify, as she does not want a Facebook
account, Alexa would like alternative ways to discover
new live music.

Verse application UX case study by Nathan Streater

Streaming

Expensive

Concerts on Weeknights

Downloads Music

Concerts on Weekends

Purchased CDs & Vinyls

Gigs with 5 or More Friends

Uses Facebook

Gigs with 4 or Less Friends

Uses Twitter

Watches the Support Act

Uses Instagram

Page 10

DEFINE

DEFINE

CONTENT
MAIN PAGE

ARTIST PAGE

Feedback List, Upcoming Releases, Artist Search, Gig

Search and User Login

News, Tours, Bio, Albums, Songs, Fanpage, Music

Video, Show Number of Supporters, Artist Rating and
Album Rating, you gave this album 4/15

Home - This is to be the main home page/ landing

page for the site both mobile and web. From this
screen users will be able to navigate to Advanced
Search section, User login or user specific whats
happening feed.
Search Results - This page will show relevant search
results across all sections of the site such as Artists,
Venues, and Gigs
Whats happening Feed - This is a feed showing the
user upcoming events for their selected bands and/
or venues. Users will be able to further define this
feed by viewing all bands playing at their venues.
This section should also recommend nearby venues
and similar artists.

Verse application UX case study by Nathan Streater

This page will show all information related to an artist,

Sections on this page will include Artist info, Albums,
Upcoming and past Gigs, Musicians within the band.
Artists - Should have the following information Artist/
Band, Year Formed, Country, Year ended, Labels,
Band Images/Logo, Web Official URL, Genre and Artist
Bio
Albums - Should have the following information Title,
Album Type, Year Released, Label, Artwork, Producer,
Album Bio and Album Rating.
Songs - Should have the following information Track
name, Track Number, Length, Composer/Original Artist,
Video, Buy and Lyrics.

Page 12

DEFINE

CONTENT
VENUE/GIG PAGE
This Page shows all information relating to a Gig, this
includes venue information, ticket information, gig
specific information and set list. Users will be able to
share this event onto various Social Media platforms.
There is possible future integration to purchase
tickets through this page.

Gigs - Should have the following information, Tour

name, City, Venue, Date and Time, Support Band,
Ticket Price, Ticket Sale Date/time, Purchase Ticket
URL, Purchase Ticket Payment Gateway, Accessibility,
Set List and photos.

Venue - Should have the following information Name,

Location, Contact Details, Venue Details, Parking,
Accessibility, Food & Drink details, Opening Hours,
Map.
Venues - Enmore Theatre, The Annandale Hotel, 505,
The Factory Theatre, The Vanguard, The Beresford
Hotel, The Standard, The Sandringham Hotel, The
Red Rattler, Oxford Art Factory, Notes Live, The Metro
Theatre, Manning Bar, Hordern Pavillion, The Hi-Fi,
GoodGod Small Club, FBi Social, Black Wire Records,
The Beach Road Hotel, The Entertainment Centre
and Acer Arena.

Verse application UX case study by Nathan Streater

Page 13

DEFINE

INFORMATION ARCHITECTURE

SIGN IN

HOME

BROWSE

ARTIST

VENUE

FESTIVAL

REMINDER

LOCATION

SETTINGS

PROFILE

Create
Account

Nearby

Genre

Concerts

Concerts

Line up

In app
Reminders

Change
Location

Edit Profile

Following
Artists

Login

Featured

Artists

Photos

Details

Map & time

Push
Notifications

Following
Venues

Forgot
Password

Upcoming

Discography

Photos

Photos

Email
Notifications

Photos

Reset
Password

Search

Connected
Accounts

Edit Profile

Albums
Skip to
home

Menu

Feedback
Track List
Privacy
Lyrics
About

Verse application UX case study by Nathan Streater

Page 14

DEFINE

FEATURE PRIORITISATION
HIGH PRIORITY
Tours

Alerts

Push Notifcations

Festivals

Location
based

GEO location

Discography

Lyrics
Songs

Whats Happening Feed

Festival Planner
User Login

Suggested
Artists & Gigs

Upcoming Releases
Venue Details

Link to iTunes
or Stream

Ticket Deeplink

Remind me when onsale

Music Videos

Event Planner
Group purchasing

Link to iTunes or Stream

Inspire me

News

ESSENTIAL

NICE TO HAVE

Artist/Venue Login

Pics & Vids

pulled from gigs
(social)

Artists

Bio

Directions/Map

Tickets Purchase

Search
(artist, venue, album)

Venues

Top 10

Sharing

Likes & Following

Map browsing

Assign tickets to FB friends

LOW PRIORITY

Verse application UX case study by Nathan Streater

Page 15

DEFINE

USER CASE
EZRA JACOBS
26 | Sydney | Landscape Architect

Ezra has been going out with his girlfriend for the past 3
and a half year and their 4 year anniversary is coming up.
They both share similar interests in music. Their favourite
band was playing a gig around the same time and place
they meet 4 years ago.
Ezra missed out on purchasing tickets as the offline
advertising was poorly executed and has been extremely
busy at work to check online ticket purchasing websites.
Through the use of Verse and push notifications Ezra
would be been altered to the fact that the band was touring
again not only would he have been able to set a reminder
and schedule ticket purchases. He would be able to keep
up to date with his other favourite bands.

Verse application UX case study by Nathan Streater

Page 16

PAPER PROTOTYPES

PAPER PROTOTYPES

SIGN UP
SIGN UP THINKING
Sign up as a business need
weighed heavily on this app. As
we are offering a free service, we
wanted to gather as much information
about the user as possible.
That included; Name, Email, Date of
Birth, Gender, Location and preferred
music genres
I adopted the Fogg Behaviour
Model (B = mat) which talks to
Motivation, Ability, and Trigger.
With this in mind I streamlined the
sign up process and even gave
the ability to use the app without
sign up (at limited functionality).

Verse application UX case study by Nathan Streater

Page 18

PAPER PROTOTYPES

SIGN UP

Startup Screen

Verse application UX case study by Nathan Streater

Login

Join

Jump to facebook
(More trusted, rather than doing it in app)

Home

Page 19

PAPER PROTOTYPES

USER DATA
COLLECTING ANALYTICS
While the user uses the app they
will be promoted to let us know
more about them and their interests.
This will help both business needs
and better suggest bands and
venues for the specific user.
ie: If a venue is known for heavy
metal, and the user only likes
heavy metal bands. The app will
suggest other venue that cater for
that type of music.
Considerations are;
Frequency of alert
Ability to never show again
Not to overpower content
Location
Age
Gender
Genres
Date of Birth

Verse application UX case study by Nathan Streater

Page 20

PAPER PROTOTYPES

LAUNCH EXPERIENCE
LAUNCH THINKING
Highlights of this paper prototyping
were; Adding the button to skip the
on-boarding experience, imagery v
iconography and merging the final
screen with the ability to sign in.

Verse application UX case study by Nathan Streater

Page 21

PAPER PROTOTYPES

LAUNCH EXPERIENCE

Welcoming the user to Verse,

the user can skip or continue
with on-boarding by swiping

Verse application UX case study by Nathan Streater

This screen has a brief

description about never
missing a concert

Letting the user know that the

app wil find concerts near them
just for them

Photos will be pulled in

using instagrams, facebook
and vines API so users can
experience the concert again

A mix of telling the user that

its a discography in your pocket
and having the ability to sign up
on the same screen

Page 22

PAPER PROTOTYPES

SEARCHING ON VERSE
SEARCH THINKING
Highlights of this paper prototyping
were; Accelerators (which can
speed up the searching process
and put less of a load on severs),
price, iconography and the
possibility to change your location.

Verse application UX case study by Nathan Streater

Page 23

PAPER PROTOTYPES

SEARCHING ON VERSE

HOME PAGE

SEARCH PAGE

PREDICTIVE SEARCH

RESULT PAGE

An overview of Whats Happening the

user can browse by nearby, up coming
and on sale soon.

User can search for an artist, venue or

festival. Phase 2 will include songs and
albums. Through the use of accelerators
Trending Searching it will speed up the
search process and there will be less
load on the server.

Predictive search after 3 characters

grouping into Nearby, Artists, Venues and
Festivals.

The result page, where the user can see

what happening for that specific venue.

Verse application UX case study by Nathan Streater

Page 24

DESIGN

PATHS AND CORES

User Goals
Find when concerts are on
Location of those concerts
Discover and learn about artists
Business Goals
Gather analytics
Share the app
In app ticket purchasing (phase2)
Inward Path
AppStore, Social Networks, Music
sites, Web deeplinks, advertising
and Verse landing page
Outward Path
Add to calendar
Click through to tickets
Follow and artist/venue
Finding concerts/content
Core Elements
Price
Where to buy
Discography
Discover and learn about artists

Verse application UX case study by Nathan Streater

Page 25

PAPER PROTOTYPES

PATHS AND CORES

User Goals

Business Goals

Core Elements

Core Elements

User Deails

Price

Price

Analytics

Where to buy

Where to buy

Sharing

Photos

Photos

In App Purchasing
(Phase 2)

Lyrics & Discography

Lyrics & Discography

Find & Learn

Find & Learn

Find Concerts
When & Where
Location Suggestions
Tickets
Discover & Learn
Find Lyrics

Inward Paths
AppStore
Social networks
Music Sites
Mx

CORE CONTENT

Web Deeplinks

Outward Paths

Verse landing page

Trigger Words
Follow

Verse
Collection of Concerts
based on your location
Discography of Artists

Share

Deeplink to Tickets

Tickers/Buy

Social Photos/Videos

Reminder

Prices

Follow
Share
Reminder
Alerts
Music Knowledge
Social Events

On Sale
Featured/ Upcoming

Verse application UX case study by Nathan Streater

Page 26

DESIGN

SOCIAL
Verse will be social through the
use of sharing photos and videos
that are posted on Instagram, Twitter,
Vine and Facebook.
Through the use of geolocation,
time stamps and hashtags. Verse
can create a gallery based on a
event at specific point in time and
place.
Considerations are; cost to access
these APIs, credit to the author
and deep linking to the app the
content belongs too.

Verse application UX case study by Nathan Streater

Page 27

DESIGN

DESIGN

WIREFRAMING
Paper prototypes have been a
huge help to me and a wonderful
learning experience, as a digital
designer, its a nice change to
be able to sketch and draw my
thoughts out. Not only does it help
save time but I was able to quickly
generate a well thought out design.
(With a few change of-course)
The pages you see to the right, are;
Launch Experience
Login
Create an Account
Social Network Access
Reset Password

Verse application UX case study by Nathan Streater

Page 29

DESIGN

WIREFRAMING
The pages you see to the right, are;
Home
Venue listing
Venue page

* Concerts

* Details

* Photos
Side Menu

Verse application UX case study by Nathan Streater

Page 30

DESIGN

WIREFRAMING
The pages you see to the right, are;
Artist listing
Artist page

* Concerts

* Discography

* Photos
Album page

* About the album

* Songs

* Lyrics
Reminders
Settings

Verse application UX case study by Nathan Streater

Page 31

DESIGN

WIREFRAMING
The pages you see to the right, are;
Festival listing
Festival page

* Lineup

* Time and map

* Photos
Search

Verse application UX case study by Nathan Streater

Page 32

DESIGN

USER FLOW
01

02

03

04

05

06

07

08

09

JOIN WITH

LOGIN WITH

10

11

12

13

14

Verse
Nearby

Verse

Verse

Featured

Upcoming

Nearby

Featured

PHONE ICON

LOCATION ICON

PHOTO ICON

Username

MUSIC ICON

Password
Never miss a beat with Verse

See more live music

Experience it all again

Everything you need to know

Always know when and where your

favorite bands are playing.

Find concerts near you,

just for you.

Feeling nostalgic then jump in and

reminisce your favorite gigs.

A entire music discography

in the palm of your hand.

Skip

Skip

Create Account

Login

W
A

Verse would like to access your

basic profile information
and account details.

P
L

Skip

Cancel

W
A

We know that passwords can be hard

to remember, we have sent an
email so you can reset it.

P
L

Reset Password

Login

Artists

Hiam
The Standard

Matt Corby at The Hordern Pavillion

20th October 2013
Follow

Tame Impala
The Abercrombie

Follow

Browse

30m

Artists
5h

Venues

17h

Change Location

5h

Venues
Festivals

17h

Reminders

Settings

2d

Change Location

2d

Settings

In the mean time, keep versing

Ok

30m

Festivals
The Rubens at The Metro Theatre
Tomorrow Night at 7:30pm

1m

Home

12th October at the Enmore Theatre

Foals are on at 7.30pm

Go to Verse

Boy and Bear

Enmore Theatre

Pink at the Entertainment Centre

26th October 2013

Follow

Vampire Weekend
Hordern Pavillion

Follow

1w

1w

Logout

t
ex k
N ee
W

Skip

Create Account

Confirm New Password

Follow

t
ex k
N ee
W

Skip

Password Confirmation

Following

Chet Faker
Sydney Opera Ho...

ew se
N ea
Rel

Welcome to Verse
Concerts, Venues, Artists...
A discography in your pocket.

New Password
Reset Password

Lana Del Rey

Factory Theatre

One Direction at Acer Arena

18th October 2013

ew se
N ea
Rel

Loading...

Alt-J at The Hordern Pavillion

Tonight at 8:30pm

Email

TICK ICON
Email

Home
Browse

e
Pr le
Sa

Log In

View Profile
1m

e
Pr le
Sa

Password

Email

SOCIAL
NETWORK
ACCESS

Nathan Streater

Create an Account

Upcoming

RESET PASSWORD

Email

17

Login

Featured

Follow

n
O le
Sa

LOGO

LOGIN WITH YOUR EMAIL

Nearby

Upcoming

Follow

CREATE AN ACCOUNT

16

n
O le
Sa

FORGOT YOUR
PASSWORD?

15

Splash Screen

Onboarding 1/5

Onboarding 2/5

Onboarding 3/5

Onboarding 4/5

Onboarding 5/5

Create and account

Login

Allow access to your social network

Forgot password

Password reset confirmation

Reset password

Verse home page (Nearby by default)

Verse home page (Featured)

Verse home page (Upcoming)

Sidemenu logged out

Sidemenu logged in

Logo and some music facts on load.

Brief description of the app, User has the ability to skip the intro.

Brief description about keeping up to date with concerts and gigs.

Brief description that everything is tailored to your current location.

Brief description that you can experience your favorites nights through
photos using geolocation, time stamps and #Hashtags.

Brief description about a trustworthy discography.

User can login and create an account.

Join with Facebook, Twitter and Google+ or create an account with your
email. User can also skip without creating an account for limited use.

Login with your email or with your synced social network.

Prompt the user to allow access and tell the user we will access their
prole details.

The user can enter their email address to create a new password.

Password reset message. The user can go to Verse with limited access
or login again (once they reviece a email).

User reaches this screen from the link provided in the email.

Populate by concerts nearby based on your demographic details

and similar artists/venues you follow.

Content will be curated based on popularity and a advertising module.

A list of concerts based on the concert dates and by date of ticket

release.

User can navigate through the app by use of the side menu and login.

User can navigate through the app by use of the side menu, view their
prole and logout.

18

19

Cancel

Search for an Artist Or Venue

Arctic Monkeys

All

Artists
Following

All

Thumbnail | List View

E
S
Z

R
D
X

T
F
C

Y
G
V

U
H

I
J

O
K

P
L

Bleeding Knees Club

W
A

T
F

Y
G
V

U
H

I
J

O
K

Asta

Sorry, we didnt find anything

Try again.

Big Scary

Blue Juice
Chairlift

The Cure

Bleeding Knees
Club

Alt-J

Blue Juice

Dappled Cities
Foster The People

Concerts

Discography

Playing at The Hordern Pavillion

12th October 2013 at 8.30pm
1 Driver Ave, Moore Park NSW
Add Reminder

Follow

Alt-J

Photos

Buy Tickets

Supported by Vampire Weekend & Foster The People.

Discography

tious Records in 2011. The groups signature bled on

layered, folk-inflected dub pop and soaring alternative rock,

which has been compared to everyone from the Wild

This would be some copy about the tour lorem ipsum dolor

Alt-J

An Awesome Wav...

An Awesome Wav...

Doors: 4:30pm

Foster The People: 5:00pm 6:00pm

Vampire Weekend: 6:30pm 8:00pm
Alt-J: 8:30pm 10:00pm

An Awesome Wave

Website:

But hold her down with soggy clothes and breezeblocks

Infectious Records & Canvasback Music

altjband.com

Gwil Sainsbury

Concerts

Thom Green

Discography

An Awesome Wave

Photos

tious Music, and drew on multiple musical genres and sensi-

Alt-J was formed when Gwil Sainsbury (guitar/bass), Joe

bilities (folk, rock bass, catchy pop, hip-hop beats, trip-hop

atmosphere, indie-rock quirkiness, electronic heavy synth

and Thom Green (drums) met at Leeds Metropolitan Univer-

riffs). They were wedded to intimately personal, sometimes

sity in 2007.

confessional lyrics, peppered with film and half-baked literary

references including allusions to The Good, the Bad, and the

Unger-Hamilton studied English Literature, the other three

Ugly, Luc Besson's Lon: The Professional and Maurice

Fine Art. In their second year of 'studies', Newman showed

living in student halls, noise had to be kept to a minimum and

1:17

posing the soundtrack for Toby Jones' new film Leave To

Remain.

recorded their debut album in Brixton, playing tracks as it fit

into the recording studios spare time. The quartet spent two

Full discography

Artist page (photos)

A detailed discography with band members, labels, genre, years active,

similar artists.

A gallery of photos using geolocation, time stamps and #Hashtags.

Blues and Roots

Falls Festival
Field Day
Future Music
Falls Festivals

Field Day

Homebake
Laneway Festival
Listen Out Festival

Future Music

Homebake

Homebake

Homebake

Homebake

43

Browse

Following

Thumbnail View

Shore Thing
Splender in the Grass

Follow

Homebake
Line Up

Time and Map

Gurrumul

Line Up

Eskimo Joe

Vance Joy

Buy Tickets

Thumbnail View

Time and Map

Photos

Line Up

Thelma Plum

Sheppard

Day 3
Homebake, sees its 18th birthday in 2013. To celebrate

Homebake 2013 has expanded to a 3-day event, moved to a

fancy new location and dropped a line up more than worthy

New Releases

Follow

Homebake
Time and Map

Photos

Top Charts

New Releases

Rock

Day 1

Alternative

Day 2

Pop
Rock

Day 3

Day 1
Day 2

Follow

Homebake

Photos

At the Sydney Opera House

6th, 7th and 8th of December 2013
Bennelong Point Sydney NSW
Add Reminder

Alt-J

Alternative

Electronic

11:30

Birds of Tokyo

Stage Name

Blues

12:30

Bernard Fanning

Stage Name

Country

1:30

The Rubens

Stage Name

2:30

You Am I

Stage Name

3:30

Beasts Of Bourbon

3:38

7.

Dissolve Me

3:59

Pop

Electronic

Folk
Emo

Thumbnail View

List View

E
F

G
H

Muse

Nirvana

She bruises, coughs, she splutters pistol shots

Foster The People

Weezer

R
S

Owl Eyes

Alt-J

Muscle to muscle and toe to toe

Concerts

Buy Tickets

Venue Details

Photos

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Enmore Theatre
Concerts

Venue Details

Photos

The Enmore Theatre is located in the Newtown Entertainment Precinct, Sydney's unique heartland of live perfor-

mance, music cinemas, restaurant, bars, cafes and hotels.

Historic King St and Enmore Rd play host to this vibrant
nightlife.

Operating Hours

9am-6pm Monday to Friday, and 10am-4pm on Saturday,

Supported By Alpine.

Sundays Closed

Reckless And Exhilarating, Oxford Indie Superstars Foals

Disabled Seating

Out, Demand For Tickets Saw Foals Sell Out Two Intimate

9550 3666 and speak to the Box Office Manager.

Are Back! In The Country Earlier This Year For The Big Day
Sydney Club Shows In Less Than 10 Minutes.

For Wheelchair bookings please call our Box Office on 02

Bookings

Doors: 7pm

The Enmore Theatre Box Office operates it's own phone

Alpine: 8pm

Foals: 9:15pm

View on Map

Call the Enmore

Venue home page (Venue details)

Venue home page (Photos)

An overview of the venues most recent concert, based on your location.

User can swipe left and right for more dates.

Details about the venue and the ability to nd the venue on a map and
and call the venue.

A gallery of photos using geolocation, time stamps and #Hashtags.

46

Alternative
Thumbnail View

Foster The People

Alt-J

Of Monsters and Men

47

48

Reminders

Change Location

List View

Stage Name

Hordern Pavillion

Add Reminder

Follow

Enmore Theatre

Photos

Venue home page (Concerts)

Death Cab for Cutie

FiveOFive

Venue Details

The Foals are playing here

Tomorrow Night at 7.00pm
18-132 Enmore Rd, Newtown NSW

A alphabetic list of all venues, user can browse by all or followed venues.

The Strokes

Enmore Theatre

Concerts

Venue page (list view)

The Black Keys

Beresford Hotel

Follow

Enmore Theatre

A alphabetic thumbnail listing of all venues, user can browse by all or

followed venues.

Owl Eyes

Factory Theatre

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
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T
U
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Venue page (thumnail view)

Weezer

Entertainment Centre

But hold her down with soggy clothes and breezeblocks

My love, my love, love, love, la, la, la

Enmore Theatre

User can swipe left and right for more songs.

Nirvana

Enmore Theatre

Let's eat my love my love, love, love, la, la, la

She's morphine, queen of my vaccine

Enmore Theatre

Lyrics

Muse

Beach Road

Break down let's sleep build up breakfast now

45

Basement

Enmore Theatre

Password reset message. The user can go to Verse with limited access
or login again (once they reviece a email).

Alternative
List View

Beresferd Hotel

Your hand grips hand as my eyes shut

They go along to take your honey, la, la, la

34

Track Listing

44

Browse
List View

Top Charts

e
Pr le
Sa

Blues and Roots

Day 1

Album page (about the album)

42

Thumbnail | List View

Big Day Out

Big Day Out

Homebake

Something Good

Beach Road

My heart sinks as I jump up

years rehearsing before signing a deal with Infectious

A brief spell about the band with a CTA to read more and listing of
albums and singles.

A
B
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G
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I
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K
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Q
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U
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W
X
Y
Z

6.

Basement

Abercrombie

Muscle to muscle and toe to toe

Do you know where the wild things go?

Guitar

Artist page (discography)

Festivals

The fear has gripped me but here I go

3:02

5.

An overview of the artists most recent concert, based on your location.

User can swipe left and right for more dates.

All

1:12

Tessellate

In February 2013 the band announced they would be com-

Artist page (concerts)

Following

(Ripe & Ruin)

3.

3:47

A alphabetic list of all artists, user can browse by all or followed artists.

Festivals

2.

Breezeblocks

Artist page (list view)

Thumbnail | List View

Let's eat my love, my love, love, love, la, la, la

4.

A alphabetic thumbnail listing of all artists, user can browse by all or

followed artists.

41

2:37

three weeks in January 2012, the band adding six or seven

Artist page (thumnail view)

40

Intro

songs to the pool of already recorded material.

Prompt the user that there are no results.

39

1.

room with Sainsbury acting as producer on GarageBand.[3]

Abercrombie
Acer Arena

33

Following

Acer Arena

They go along to take your honey, la, la, la

Break down now, weep, build up breakfast now

32

Thumbnail | List View

Do you know where the wilds things go?

Track Listing

Sendak's Where the Wild Things Are. It was completed over

No search results

38

About the Album

Sainsbury a handful of his own songs and, inspired by his

Search is grouped into Nearby, Artists and Places.

All

Track Listing

An Awesome Wave, was released on 25 May 2012 by Infec-

Predictive search

37

All

Never kisses, all do you ever send are full stops, la, la, la

An Awesome Wave

About the Album

Gus Unger-Hamilton

Predictive Search bar and accelerators.

36

Following

Cetirizine your fever's grip me again

Follow

Alt-J

Joe Newman

Search

35

Venues

Thumbnail | List View

After graduating, they moved to Cambridge; however, they

An Awesome Wave
Deluxe Version

Venues
All

so they were unable to use bass guitars or bass drums.

RUNNING TIMES

An Awesome Wav...

31

She may contain the urge to run away

Indie rock, alternative rock, art rock

The band's unusual sound stems from the fact that due to

incididunt ut labore et dolore magna aliqua.

30

Breezeblocks

2007present

guitar-playing dad, the pair began recording in their hall's

Read More

sit amet, consectetur adipisicing elit, sed do eiusmod tempor

About Alt-J
Leeds, England

Newman (guitar/vocals), Gus Unger-Hamilton (keyboards)

The quartet members, all of whom met at Leeds University,

spent two years rehearsing before inking a deal with Infec-

29

Genres:

Photos

appears when pressing Alt and J on a Mac, formed in

28

Years active:

English indie rockers Alt-J, named for the triangle that

2008 under the monikers FILMS.

27

Also known as

Members:

Concerts

26

Origin:

Labels:
Follow

Alt-J

25

n
O le
Sa

Big Scary

Places
W

Alt-J

n
O le
Sa

Metallica

Asta

Angus Stone

Method Man

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

Angus Stone

Metric

Alt-J

24

Following

Alt-J

Artists
Alt-J

23

Thumbnail | List View

Metric Tour December 2013

Chet Faker

The Japandroids

The Enmore Theatre

22

Artists

Cancel

Search for an Artist Or Venue

The Metro Theatre

Cloud Control

Metro

Manning Bar

Cancel

Met

21

Nearby

Search above or use the trending

searches below

The Rubens

20

Arctic Monkeys

Weve got you at Sydney, 2000

Enmore Theatre
On Sale 12th September

Settings
ON

D
E
F

Foals

You can change your location by searching the

city your in or using your current location.

Enmore Theatre
On Sale 10th October

G
H
I

Search by Name or Postcode

Alt-J

Hordern Pavillion
On Sale 12th December

Or

ON

ON

Feedback
Privacy

Your Profile

Edit Profile

Following Venues

likes the following genres

Alternative
Rock

Blues

Electronic
Hip-Hop

About

Use your current location

Photos at Concerts

Q
R
S

Folk

Following

Angus Stone

Following

Alternative, Electronic, Rock, Blues, Hip-H...

Asta

Following

Private Information

Big Scary

Following

Bleeding Knees Club

Following

Blue Juice

Following

Chairlift

Following

The Cure

Following

Dappled Cities

Following

Foster The People

Following

Goyte

Following

Change Password
[email protected]
Male
Born in 1985
Phone

Following Artists
Alt-J

Sydney

Edit Profile

Following Artists

51

Nathan Streater

Sydney

Connected Accounts

Email Notifications

50

Nathan Streater

Edit Profile
Push Notifications

49

U
V

W
X

Y
Z

Festival page (thumnail view)

Festival page (list view)

Festival page (Line up)

Day page

Festival page (Time and map)

Festival page (Map)

Festival page (Photos)

Browse (Thumbnail view)

Browse (List view)

Genre (Thumbnail view)

Genre (List view)

Change Location

Reminders

Settings

Profile Page

Edit Profile

Following Artists/Venues

A alphabetic thumbnail listing of all festivals, user can browse by all or

followed festivals.

A alphabetic list of all festivals, user can browse by all or followed festivals.

An overview of the Festival based on your location. User can swipe left and
right for more dates.

A alphabetic thumbnail listing of all artists playing at the festival

A alphabetic list of all artists, user can browse by all or followed artists.

A map showing your current location showing, stages, bathrooms, rst aid,
and food and drink bars.

A gallery of photos using geolocation, time stamps and #Hashtags.

A list of genres to start an artist search. Content will be organised by

popular genres.

A list of genres to start an artist search. Content will be organised by

popular genres.

A list of artists organised by the genre and popularity.

A list of artists organised by the genre and popularity.

Use your current location or search by postcode or city name.

A list of reminders the user has set up. Either using push notications or
leveraging the the phones inbuilt calendar.

Will handle your prole, notications, accounts, feedback, T&Cs and

about the app.

An overview of the account holders prole.

User can edit all their details from here.

An overview of all the artsits you follow with the abilty to unfollow.

Note: This document has been upload seperatly

Verse application UX case study by Nathan Streater

Page 33

THE LOGO

THE LOGO

CREATING A BRAND
LOGO EXPLORATION
1 - Using music notes to build a keyline or silhouette
of the city.

2 - Sound frequency over the same representing

sound and excitement.
3 - Similar to logo 2, but joining the frequency up so
the sound never stops.
4 - Drop pin which plays of the theme of find venues
and concerts near you.
5 - Using the V or Verse and sound frequency.
6 - Simplifying logo 5 to just the V itself.

Verse application UX case study by Nathan Streater

Page 35

THE LOGO

FINAL LOGO

Verse application UX case study by Nathan Streater

Page 36

VISUAL EXPLORATION

VISUAL EXPLORATION

THE DESIGN

Nearby is the default landing

page for the app.

Verse application UX case study by Nathan Streater

When the user scrolls nearby

in the segmented controls
will animate into the header.

Featured will include popular

and advertising modules.

Upcoming is a list of all the

concerts that fall under
upcoming; on sale now, pre
sale etc.

Side menu give quick access

to the main parts of the app.
iOS7 animation and parallax
has been considered.

Page 38

VISUAL EXPLORATION

THE DESIGN

Search uses predictive

search and accelerators to
speed up the searching
process and put less load on
the servers.

Verse application UX case study by Nathan Streater

Predictive results will be categorized into nearby,

venues, artists and festivals.

Artist page is a listing of all

artists.

Artist page will show the

concert that is relevant to
your location, peaks have
been used to suggest a swiping gestures is possible to
access more content.

Web view will be activated

when the user taps
purchase tickets.
This is a Phase 1 solution.

Page 39

VISUAL EXPLORATION

THE DESIGN

This page will show case the

artists discography, albums
and singles.

Verse application UX case study by Nathan Streater

Photos will leverage other

social networks APIs to
create a gallery of images
through the use of geo
location, time stamps and
hashtags.

This page will show case

details about the album.

Track listing of the album.

Lyric page.

Page 40

THANK YOU
BY NATHAN STREATER
@nathanstreater