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    Brand Questionnaire

    Uploaded by

    yashvimehta93
    This document contains a brand tracking survey for Thakur Pedha, a brand of Indian sweets. It asks respondents questions about their awareness and consumption of various sweet brands, their perceptions of the Thakur Pedha brand in particular, and how they would rate Thakur Pedha on various measures of brand performance, imagery, judgments, superiority, feelings, and resonance compared to other sweet brands. The survey uses a 1 to 5 scale for respondents to rate their level of agreement with statements related to these different aspects of the Thakur Pedha brand.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Brand Questionnaire

    Uploaded by

    yashvimehta93
    159 views4 pages
    This document contains a brand tracking survey for Thakur Pedha, a brand of Indian sweets. It asks respondents questions about their awareness and consumption of various sweet brands, their perceptions of the Thakur Pedha brand in particular, and how they would rate Thakur Pedha on various measures of brand performance, imagery, judgments, superiority, feelings, and resonance compared to other sweet brands. The survey uses a 1 to 5 scale for respondents to rate their level of agreement with statements related to these different aspects of the Thakur Pedha brand.

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    questionnaire

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    This document contains a brand tracking survey for Thakur Pedha, a brand of Indian sweets. It asks respondents questions about their awareness and consumption of various sweet brands, their perceptions of the Thakur Pedha brand in particular, and how they would rate Thakur Pedha on various measures of brand performance, imagery, judgments, superiority, feelings, and resonance compared to other sweet brands. The survey uses a 1 to 5 scale for respondents to rate their level of agreement with statements related to these different aspects of the Thakur Pedha brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    159 views4 pages

    Brand Questionnaire

    Uploaded by

    yashvimehta93
    This document contains a brand tracking survey for Thakur Pedha, a brand of Indian sweets. It asks respondents questions about their awareness and consumption of various sweet brands, their perceptions of the Thakur Pedha brand in particular, and how they would rate Thakur Pedha on various measures of brand performance, imagery, judgments, superiority, feelings, and resonance compared to other sweet brands. The survey uses a 1 to 5 scale for respondents to rate their level of agreement with statements related to these different aspects of the Thakur Pedha brand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Brand tracking survey of Thakur Pedha

    I. Brand Awareness & Usage


    1. What brands of Sweets are you aware of?
    Ans. a.

    b.

    e.

    f.

    c.

    d.

    2. Which brand/s of sweets/Pedha do you consume?


    How frequently you eat/purchase?
    What are the situations when you purchase sweets/Pedha?

    ____________________________
    ____________________________
    ____________________________

    3. When you purchase Pedha

    ____________________________________

    Why you purchase Pedha

    _____________________________________

    4. Which is your favorite brand of Sweets/Pedha?

    ____________________________________

    5. Have you heard about Babusingh Thakur Pedha?

    ____________________________________

    6. Have you tasted Babusingh Thakurs Pedha?

    ____________________________________

    7. When you hear Babusingh Thakur Pedha what comes to your mind first? __________________________
    8. Anything else List: ____________________________________
    I.

    i
    ii

    Brand Performance:(1lowest-5 highest)

    Compared to other brands, how well does Thakur Pedha provide the basic functions of the
    product/service?
    Compared to other brands, how well does Thakur Pedha satisfy the basic needs of the
    product?

    1 2 3 4 5
    1 2 3 4 5

    iii

    To what extent Thakur Pedha has special features?

    1 2 3 4 5

    iv

    How reliable Thakur Pedha is?

    1 2 3 4 5

    How durable Thakur Pedha is?

    1 2 3 4 5

    Vi

    How efficient Thakur Pedha brand in terms of speed, responsiveness etc.

    1 2 3 4 5

    How stylish/design Thakur Pedha is from competitors product?

    1 2 3 4 5

    Compare to other brands price of Thakur Pedha is?

    1 2 3 4 5

    vi
    i
    vi
    ii

    Brand Imagery:
    i
    ii
    iii
    iv

    What extent do you admire and respect people who consume Thakur
    Pedha?
    How much do you like people who consume Thakur Pedha?
    To what extent does thinking of Thakur Pedha bring back pleasant
    memories?
    To what extent do you feel you grew up with the brand?

    How well do the following words describe Babusingh Thakur Pedha :

    Down-to-earth

    Honest

    Daring

    Up-to-date

    Reliable

    Successful

    Upper class

    Charming

    Outdoorsy

    vi

    What places are appropriate are the following situations to Thakur Pedha? (mention
    5 places)

    vii

    Can you buy Thakur Pedha in lot of places?

    Yes

    No

    viii

    Is Thakur Pedha that you can consume in lot of situations?

    Yes

    No

    II.

    Brand Judgments:
    a. Quality
    I

    How favorable is your attitude towards Thakur Pedha?

    II

    How likely Would you recommend Thakur Pedha to others?

    III

    Overall value of Thakur Pedha

    IV

    Is Thakur Pedha worth a premium price?

    What extent Thakur Pedha satisfies your needs?

    VI

    To what extent Thakur Pedha superior than other brands?

    VII

    What do you like best/unique (special) about Thakur Pedha?


    b. Credibility:

    How Innovative are the marketers of Thakur Pedha?

    ii

    How Knowledgeable are the makers of Thakur Pedha?

    iii

    How much do you Trust the makers of Thakur Pedha?

    iv

    How much do you like Thakur Pedha?

    What extent does the makers of Thakur Pedha brand understand your needs?

    vi

    What extent does the makers of Thakur Pedha care about your opinions?

    vii

    How much do you admire Thakur Pedha?

    viii

    How much do you respect Thakur Pedha?

    c. Consideration:
    I

    How would you recommend Thakur Pedha to others?

    II

    Which are your favorite products under Thakur Pedha?

    III

    How personally relevant is THAKUR PEDHA to you?

    III.

    Superiority:

    How unique is THAKUR PEDHA?

    II

    To what extent does THAKUR PEDHA offer advantages that other brands cannot?

    Iii

    How superior is THAKUR PEDHA to others in the category?

    Iv

    How unique is THAKUR PEDHA?

    How superior is THAKUR PEDHA to others in the category?

    IV.

    Brand Feelings:
    Does THAKUR PEDHA give you a feeling of?

    Warmth

    ii

    Fun

    iii

    Excitement

    iv

    Sense of security/confidence

    Social approval

    Self-respect
    Brand Resonance (relationship):
    a. Loyalty

    I consider myself loyal to THAKUR PEDHA

    ii

    I buy THAKUR PEDHA whenever I can

    iii

    I buy as much of THAKUR PEDHA as I can

    iv

    I feel THAKUR PEDHA is only the brand as of sweets I need

    This is one the brand I would prefer to buy/use

    vi

    If THAKUR PEDHA not available, it would make little difference to me if I had to use
    another brand

    vii

    I would go out of my way to use this brand

    vi
    V.

    b. Attachment
    i

    I really love THAKUR PEDHA

    ii

    I would really miss THAKUR PEDHA if it went away

    iii

    THAKUR PEDHA is special to me

    iv

    THAKUR PEDHA is more than a product to me

    c.

    Community

    I really identify with people who use THAKUR PEDHA

    ii

    I feel as if I almost belong to a club with other users of THAKUR PEDHA

    iii

    This is a brand used by people like me

    iv

    I feel a deep connection with others who use THAKUR PEDHA

    d. Engagement
    i

    I really like to talk about THAKUR PEDHA to others

    ii

    I am always interested in learning more about THAKUR PEDHA

    iii

    I would be interested in merchandise with THAKUR PEDHA branding on it

    iv

    I feel proud if others know I use THAKUR PEDHA

    I like to visit the Website of THAKUR PEDHA

    vi

    Compared to others, I follow news about THAKUR PEDHA closely.

    THANK YOU

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