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The 49 Personality Archetypes Matrix

The document outlines 49 different personality archetypes grouped under themes such as Alert, Mystique, Trust, Prestige, Power, Passion, and Innovation. Each archetype is accompanied by 1-3 adjectives describing key characteristics. The archetypes include personalities like The Maverick, The Good Citizen, The Rockstar, and The Guardian.

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Melissa Gisela Lopez

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0% found this document useful (0 votes)

633 views

The 49 Personality Archetypes Matrix

Uploaded by

Melissa Gisela Lopez

Available Formats

Download as PDF, TXT or read online on Scribd

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You prevent

problems with care

ALERT

You communicate
with substance

MYSTIQUE

You build loyalty

with consistency

TRUST

You earn respect with

higher standards

PRESTIGE

You lead
with command

POWER

You connect
with emotion

PASSION

You change the

game with creativity

INNOVATION
Bold Artistic
Unorthodox

THE
DRAMA
Theatrical Emotive
Sensitive

THE
RINGLEADER
Motivating Spirited Dominant Overbearing Ambitious Focused
Compelling
Dogmatic
Confident

Volatile Startling
Chaotic

THE
CATALYST

Out-of-the-Box Social
Energizing

THE CHANGE
AGENT

Inventive Untraditional
Self-Propelled

THE VEILED
STRENGTH

THE SECRET
WEAPON

THE
COORDINATOR

Strategic Fine-Tuned Constructive Organized

Judicious
Practical

THE
COMPOSER

Decisive Tireless
Forthright

THE
ACE

Nimble Unassuming Tactful Self-Sufficient Realistic Intentional

Independent
Mindful
To-the-Point

THE SUBTLE
TOUCH

Dignified Stable
Hardworking

Curious Adaptable Approachable Dependable

Open-Minded
Trustworthy

THE
GRAVITAS

Productive Skilled
Detailed

THE
EDITOR-IN-CHIEF

Elegant Astute
Discreet

THE
ROYAL GUARD

Levelheaded Subtle
Capable

THE
DIPLOMAT

THE
AUTHENTIC

THE
EVOLUTIONARY

THE
IMPERIAL
Arrogant Cold
Superior

THE
VICTOR

THE
MAESTRO

Expressive Stylish
Emotionally-Intelligent

THE
TALENT

Cutting-Edge Elite
Progressive

Original Enterprising Insightful Distinguished Respected Competitive

Forward-Thinking
In-the-Know
Results-Oriented

THE
THE
AVANT-GARDE CONNOISSEUR

THE
AGGRESSOR

Dynamic Inclusive
Engaging

THE PEOPLES
CHAMPION

Pioneering Irreverent
Entrepreneurial

THE MAVERICK
THE
LEADER
TRENDSETTER

PRESTIGE

You earn respect with

higher standards

THE
ROCKSTAR

You lead
with command

POWER

THE
ANARCHY

You connect
with emotion

PASSION

You change the

game with creativity

You prevent
problems with care

ALERT

THE
ORCHESTRATOR

Prolific Thorough
Diligent

THE
GOOD CITIZEN

Intellectual Disciplined
Systematic

THE
SCHOLAR

Proactive Cautionary
Strong-Willed

THE
DEFENDER

THE
DEADBOLT

THE
ARCHER

Protective Purposeful Principled Prepared

Analytical
Conscientious

THE
ANCHOR

Skillful Restrained
Polished

THE
ARCHITECT

Methodical Intense
Self-Reliant

THE
MASTERMIND

Discerning Perceptive Attentive Dedicated

Considerate
Efficient

THE
INTRIGUE

Clever Adept
Contemporary

THE
THE
PROVOCATEUR QUICK-START

You communicate
with substance

Steadfast Composed
Structured

THE
MEDIATOR

Clear-Cut Accurate
Meticulous

THE
DETECTIVE

Compulsive Driven
Exacting

THE CONTROL
FREAK

Observant Assured Unemotional Introverted On-Target Reasoned

Unruffled
Concentrated
Pragmatic

THE
WISE OWL

Predictable Safe
Unmovable

THE
OLD GUARD

Classic Established
Best-In-Class

THE
BLUE CHIP

Prominent Genuine
Sure-Footed

THE
GUARDIAN

Nurturing Loyal
Sincere

THE
BELOVED

Deliberate Thoughtful
Flexible

THE
ARTISAN

TRUST

You build loyalty

with consistency

MYSTIQUE

CREATED BY SALLY HOGSHEAD

SECONDARY FASCINATION ADVANTAGE

INNOVATION

DISCOVERED BY SALLY HOGSHEAD