MASTER OF COMMERCE (Choice Based Credit System)

DEPARTMENT OF COMMERCE
UTKAL UNIVERSITY
Semester-I
Code
MCC-101

Course Name
Management Concepts and Practices

Marks Credit
100
4

MCC-102

Statistics for Management

100

MCC-103

Corporate Financial Accounting

100

MCC-104

Financial Management

100

MCC-105

Accounting for Managerial Decision

Making

100

MCC-106

Risk and Insurance Management

100

600

24

Total

Category
A

Semester-II
Code
MCC-201

Course Name
Business Environment

Marks Credit
100
4

MCC-202

Organization Behavior

100

MCC-203

Marketing Management

100

MCC-204

Managerial Economics

100

MCC-205

Small Business Management

100

MCC-206

Social Survey and Research Methodology

100

A/C/D

600

24

Total
Category: A- Core,

Semester-III

C- Open to Allied subjects,

D- Open to All

Category
A

Code
MCC-301

Course Name
Project Report (Report -100,
Presentation and Vive voce -100)

Marks
200

Credit
8

Category
A

MCC-302

Strategic Management

100

MCC-303

Financial Institutions and Markets

100

MCC-304

Economic Analysis for Decision Making

100

MCE-305

100

B/C/D

MCE-306

Business Communication and Soft

Skill (Theory-50,Practical50)
Entrepreneurship Development

100

B/C/D

MCF-307

Management of Personal Finances

100

100

100
100
100

4
4
4

B/C
B/C
B/C

100
100
100

4
4
4

B/C
B/C
B/C

100
100
100

4
4
4

B/C
B/C
B/C

100
100
100

4
4
4

B/C
B/C
B/C

100
100
100

4
4
4

B/C
B/C
B/C

MCF-308

Capital Market Instruments

(A)Accounting
Advanced Accounting
Corporate Tax planning
Advanced Auditing
(B)Finance
MCEB-312 Merchant Banking & Financial Services
MCEB-313 International Finance
MCEB-314
Security Analysis

MCEA-309
MCEA-310
MCEA-311

MCEC-315
MCEC-316
MCEC-317
MCED-318
MCED-319
MCED-320

(C)Marketing
Services marketing
Retail Management
Customer Relationship
Management
(D)International Business
International Business
International Finance
Global Risk Management

(E) Entrepreneurship
MCEE- 321 Entrepreneurship in MSMEs
MCEE- 322 Project Appraisal & Implementation
MCEE-323 Accounting & Finance for small
Entrepreneurs
Category: A- Core,
Semester-IV

B- Elective,

C-Open to Allied Subjects,

D-Open to All

Code
MCC-401

Course Name
Corporate Governance & Business Ethics

Marks
200

Credit
4

Category
A

MCC-402

Management of Financial Institutions

100

MCE-403

IT and Business Application

100

B/C

MCE-404

Corporate Legal Framework

100

B/C

MCE-405

Corporate Restructuring

100

B/C

Wealth Management

100

B/C/D

MCE-407

Agri-business

100

B/C

MCF-408

Financial Inclusion

100

(A)Accounting
MCEA-409 International Accounting
MCEA-410 Accounting Standards & Corporate
MCEA-411 Reporting
Accounting for NPOs

100
100
100

4
4
4

B/C
B/C
B/C

(B)Finance
MCEB-412 Portfolio Management
MCEB-413 Risk Management & Derivatives
MCEB-414
Financial Regulations

100
100
100

4
4
4

B/C
B/C
B/C

100
100
100

4
4
4

B/C
B/C
B/C

(D)International Business
MCED-418 International Accounting
MCED-419 International Marketing
MCED-420
International Financial Services

100
100
100

4
4
4

B/C
B/C
B/C

(E) Entrepreneurship
MCEE- 421 Entrepreneurship : Innovation & Strategy
MCEE- 422 Statistics for Business Decision Making
MCEE-423 Entrepreneurship & Information
Technology

100
100
100

4
4
4

B/C
B/C
B/C

MCE-406

(C)Marketing
MCEC-415 Product Planning & Sales Force Mgt.
MCEC-416 International Marketing
MCEC-417 Product & Brand Management

Category: A- Core,

Audit Courses

B- Elective,

C-Open to Allied Subjects,

D-Open to All

i) Management of Personal Finances

ii) Capital Market Instruments
iii) Financial Inclusion
iv) Accounting for small Business organizations
v) Personal Taxation & Planning
(Credit will be assigned if the student opts to go through the examination process.
But it will not be considered for CGPA)
(Cumulative Grade Points Average)
Evaluation: End Term: 70 Marks
Unit Test and Quiz: 20 Marks, Assignment and Presentation: 10 Marks
Project Report: Thesis: 100 marks,

Presentation & Viva-Voce: 100 marks

Minimum Total Marks= 2500

Minimum Credit Points: Core 76 + Elective 24 = 100

FIRST SEMESTER
MCC - 101.

MANAGEMENT CONCEPTS AND PRACRTICES (Credit 4)

Objective
To familiarize the students with the developments of management principles and
practices.
Course Inputs
UNIT-I

Basic Concepts of Management: Management in Antiquity, Historical

development of management thought- Classical, Neo-Classical and
Modern Schools, Tasks of a professional manager, Managerial roles.

UNIT-II

Planning: Nature and significance, developing planning premises,

planning exercises and limitations,
Decision Making: Types of decision, decision making process, models,
techniques and conditions, creativity exercises.

UNIT-III

UNIT-IV
UNIT-V

Organizational Design: Organization structure-mechanistic and organic,

Products Functional, and Project and Matrix structure, Centralization
versus Decentralization of Authority, Informal Organization, and
Organization Effectiveness.
Management of Human Resources: Manpower planning, Job Analysis,
Recruitment & Selection, Training and Development, Performance
Appraisal
Management Control: Process, Tools and Techniques, Behavioral
Implication of Control, Management in a Global Environment Case Study.

References:
1.
2.
3.
4.
5.
6.
7.
8.

Rabbins, Management, Pearsons Education, New Delhi.

Koontz & Weihrich, Essentials of Management -McGraw Hill
Gibson JL etal: Organisations, Behaviour, Structure and Process- McGraw Hill
Rao & Narayana ; Principle & Practice of Management Konark Publishing
Stoner & Freeman : Management-PHI
Prasad L.M. : Principles & Practice of Management Sultan Chand.
Prasad Manmohan, Management : Concepts and Practices, Himalayan.
Terry, George R, Principles of Management, Richard D lrwin.

MCC - 102. STATISTICS FOR MANAGEMENT

(Credit 4)

Objective
The objective of this course is to make the students learn the application of
statistical tools and techniques for decision making.
Course Inputs
UNIT-I

Partial Correlation, Multiple

Interpolation & Extrapolation.

Correlation,

Multiple

Regression,

UNIT-II

Probability Theory: Probability- classical, relative and subjective

probability; Addition and multiplication probability models; Conditional
probability and Bayes theorem.
Probability Distributions: Binomial, Poisson and normal distributions:
Heir characteristics and applications.

UNIT-III

Statistical Decision Theory: Decision Environment; Expected profit

under uncertainty and assigning probabilities; Utility Theory; Decision
Tree analysis.
Sampling: Sampling and Sampling (probability and non-probability)
methods; Sampling and non-sampling errors; Law of large numbers and
central limit Theorem; Sampling distributions and their characteristics.

UNIT-IV

Statistical Estimation and Testing: Point and interval estimation of

population mean, proportion and variance; Statistical testing- hypotheses
and errors; sample size; Large and small sampling tests- Z tests, T tests
and F tests.

UNIT-V

Non Parametric Tests: Chi-square tests; Sign tests; Wilcoxon Signed

Rank tests;
Statistical Quality Control: Causes of variations in quality
characteristics; Quality control chart- purpose and logic; Constructing a
control chart- computing the control limits (X and R charts); Process
under control and out of control; Control charts for attributes- fraction
defectives and number of defects; Acceptance sampling.

References:
1. Levin, Richards I, and David S Rubin: Statistics of Management, Pearson
Education, Delhi.
2. Lawrence B. Morse: Statistics for Business & Economics. Harper Collins, NY.

3. Watsnam Terry J. and Keith Parramor: Quantitative Methods in Finance,

International Thompson Business Press.
4. Hien, L.W: Quantitative Approach to Managerial Decisions, Pearson Education,
Delhi.
5. Gupta, S.P.; Statistical Methods, Sultian Chand, Delhi.
6. Sharma, Anand; Quantitative Techniques for Decision Making, Himalaya
Publishing House.
7. Arora P.H., Sumeet etc.; Comprehensive Statistical Methods, S. Chand.
8. Anderson, Sweener, Williams, Statistics for Business and Economics, Thompson.
9. Agarwal, D.R.; Quantitative Methods, Urinda Publication.
10. Heinz Kohler: Statistics for Business & Economics, Harper Collins, New Delhi.
11. Hooda, R.P: Statistics for Business and Economics, Macmillan, New Delhi.
MCC - 103 CORPORATE FINANCIAL ACCOUNTING

(Credit 4)

Objective
The objective of this course is to expose students to advanced accounting issues
and practices such as maintenance of company accounts, valuation of goodwill
and shares, and handling accounting adjustments.
Course Inputs
UNIT-I

Final Accounts and Financial Statements of Companies: Corporate

problems with special reference to published Accounts.

UNIT-II

Valuation of Goodwill and Shares: Funds Flow and cash flow

statements.

UNIT-III

Accounting Issues: Relating to Amalgamation,

reconstruction of companies both external and internal.

UNIT-IV

Accounts: Relating to liquidation of companies. Investment Accounts.

Lease Accounting.

UNIT-V

Human Resource Accounting: Meaning, Approaches & Assumptions,

Methods of human Resource Accounting.

absorption,

and

References:
1. Beams, F.A.: Advanced Accounting, Pearson Education, New Delhi.
2. Dearden, J. and S. K Bhattacharya: Accounting for Management, Vikas, New
Delhi.
3. Engler, C., L.A. Bemstein. And K.R L Lambet: Advanced Accounting, lrwin,
Chicago.
4. Fischer, P.M., W.J Taylor and J.A Leer: Advanced Accounting, South-Western,
Ohio.
5. Gupta, R.L: Advanced Financial Accounting, S. Chand & Co., New Delhi.
6. Horngreen, Introduction to Financial Accounting:, Pearson Education, New
Delhi.

7. Keiso D.E. and J.J Weygandt: Intermediate Acounting, John Wiely and Sons, NY.
8. Maheshwaari, S.N: Advanced Accountancy- Vol. II, Vikas Publishing House, New
Delhi.
9. Monga, J.R: Advanced Financial Accounting, Mayoor Paperbacks, Noida.
10. Tulsian, P.C.: Financial Accounting, Pearson Education, New Delhi.
11. Neigs, R.F: Financial Accounting, Tata McGraw Hill, New Delhi.
12. Shukla, M.C. and T.S. Grewal: Advanced Accountancy, Sultan Chand & Co., New
Delhi.
13. Warren, C.S. and P.E Fess: Principles of Financial and Managerial Accounting,
South-Western, Ohio.
MCC - 104 FINANCIAL MANAGEMENT

(Credit 4)

Objective
The objective of this course is to enable the students to understand the
fundamentals of financial management in the context of a corporate entity. It
attempts to acquaint them with different dimensions of financial management
with a focus on the application of the relevant tools and techniques of financial
decision-making aimed at shareholders wealth maximization.
Course Inputs
UNIT-I

Introduction: Nature and Scope of Financial Management; Financial

Goals-Conflict of interest between the stakeholders; Functions of
Financial Manager, Changing Financial Environment, Emerging
Challenges faced by the Finance Manager.

UNIT-II

Financing Decisions: Sources of Long term Capital-Equity, Dept., Term

Loan, Preference share, Hybrid Securities, Internal Funds- Innovative
sources of Domestic and Foreign Capital-Issues relating Financing
Decisions.

UNIT-III

Leverage and Capital Structure Analysis: Analysis of Operating

Leverage and Financial Leverage- Combined Financial and Operating
Leverage Concept of Capital Structure- Determinants Theories of
Capital Structure- Relevance and Irrelevance- Capital Structure Decision
and Shareholders Value Maximization.

UNIT-IV

Long Term Investment Analysis: Investment Idea Generation-Tools and

Techniques of investment analysis-Risk Analysis in Capital Investment
Decisions
Dividend Decisions: Issues in Dividend Decisions-Models and Theories of
Dividend- Forms of Dividend-Corporate Dividend Behavior.

UNIT-V

Short Term Asset Management: Strategic Planning and Estimation of

Short Term Funding Needs-Financing Sources-Computation of Cost of
Short Term Fund.
Management of Cash, Inventory and Receivables.

References:
1. Bhattacharya,H.,WorkingCapitalManagement:StrateglesandTechniques.Pear
son Education, Delhi.
2. Brealey, Richard A and Steward C.Myers: Corporate Finance, McGraw Hill.,
Int.ED, New York.
3. Chanda, Prasanna:Financial Management, Tata Mc Graw Hill, Delhi,
4. Pandey, I.M: Finanncial Management, Vikas Publishing House, Delhi.
5. Van Home, J.C.and J.M.Wachowicz Jr.: Fundamentals of Financial
Management, Pearson Education, New Delhi.
6. Van Home, James C, Financial Management and Policy Pearson Education,
New Delhi.
7. Pinches, George E:Essentials of Financial Management; Harper and Row,
New York.
8. Khan MY, Jain PK:Financial Management; Tata Mc Graw Hill, New Delhi.
9. Archer, Stephen H., Choate G Marc, R.George; Financial Management; John
Wiley, NY.
10. Block, Stanley B.Geoffrey A Hilt; Foundations of Financial Management;
Richard D. Irwin, Homewood,lllinois.
MCC - 105 ACCOUNTING FOR MANAGERIAL DECISION MAKING
(Credit 4)
Objective
The objective of this course is to acquaint students with the accounting concepts,
tools and techniques for managerial decisions.
Course Inputs
UNIT I

Accounting Information and Managerial Decision Making:

Financial accounting; Accountants Position, role, and
responsibilities.
Analysis Financial Statements: Horizontal and Vertical Analysis,
Ratio analysis.

UNIT II

Marginal Costing and Break-even Analysis: Concept of

marginal cost; Marginal costing and absorption costing; costvolume-profit analysis; Break-even analysis; Decisions regarding
sales-mix, make or buy decisions and discontinuation of a product
line etc.

UNIT III

Budgeting : Features of a budget; Essentials of budgeting; Types

of Budgets- functional, master budgets, etc; Fixed and flexible
budget; Budgetary control; Zero-base budgeting; Performance
budgeting.

UNIT IV

Standard Costing and Variance Analysis: Standard costing as a

control technique; setting of standards and their revision; Variance

analysis- meaning and importance, kinds of variance and their

uses- materials, labour, overhead and sales variance; Disposal of
variances.
Accounting Plan and Responsibility Centres: Meaning and
significance of responsibility accounting; Responsibility centers
cost centre, profit centre and investment centre; Objective and
determinants of responsibility centers.
UNIT V

Activity-based costing; Reporting to Management; Balanced

Score Card

References:
1. Homgren Charies T. George Foster and Srikanta M. Dattar: Cost Accounting: A
Manegerial Emphasis, Pearson.
2. Banerjee, B.Cost Accounting. PHI
3. Jawahar Lal, Cost Accounting, Tata McGraw
4. Homgren, C.T.Gary L.Sundem and William O. Stratton: Introduction to
Management Accounting, Pearson
5. Khan, M.Y., and Jain, P.K., Cost Accounting, Tata McGraw
6. Maheswari, S.N., Principles of Cost Accounting, Sultan Chand
7. Lall, B.M., and I.C, jain; Cost Accounting Principles and Practice, PHI
8. Pandey, I.M, Management Accounting, Vani
9. Kaplan, Management Accounting , PHI.
10. Kishore, R.M., Cost and Management Accounting, Taxman
11. Druty, C., Management and Cost Accounting. Thomsom.
12. Shukla, Grewal & Gupta, Cost Accounting, S. Chand.
MCC - 106

INSURANCE MANAGEMENT

(Credit 4)

Objective
The course aims at developing necessary skills for applying the principles of
financial analysis to management of funds by commercial banks and the insurance
sector.
Course Inputs
UNIT I

Basic Concepts of Risk Management and Insurance: Meaning of

risk,Basiccategories of risk, methods of dealing with risk; Meaning and
objective of risk management; Concepts and features of Insurance; Types
of insurance contract and fundamental principles of Insurance; Cost
benefit of Insurance to the society.

UNIT II

Insurance regulatory Act, 1999 and Insurance Market; IRDA Act.

1999, Meaning, Objectives, Duties, Powers and Functions of Authority,
Globalization of Indian Insurance, Privatization and Challenges before the
Insurance Industry, Need for Reforms and Reforms Strategy.

UNIT III

Life Insurance: Definition, Features and Principles of Life Insurance,

Procedure for taking a policy, policy conditions, Premium Plans,
Calculation of Premium. Settlement of Claims.

UNIT IV

Fire and Marine Insurance: Principles, Policy conditions, Types of

policies, of fire & Marine Insurance, Clauses and factors of Marine
Insurance, Settlement of claims (Both Fire and Marine Insurance).

UNIT V

Re-Insurance and Investment: General Features, Common terms,

Features and Objects, Rights and Liabilities of Re-Insurance, Principles of
Re-Insurance, Methods.
Investment: Investment Principles, Types, Legal and Social aspect of
Investment, Policies of Insurance Companies.

References:
1.
2.
3.
4.
5.
6.

Arif, Theory and Practice of Insurance Educational Book House.

Sharma R.S., Insurance Principles and Practice Vora, Delhi.
Greene and Trieschemann, Risk Insurance, south Western Publishing Co.
Grieder and Beadies, Principles of Insurance
Mishra M.N. Insurance priniciples & Parctice, S.Chand.
Palande, Shah & etc Insurance in India changing policies & Emerging
Opportunities, Response Books.
7. Study Material of Insurance Institute of India, Bombay.
8. Ganguly Anand Insurance Act, New Age International Publication.
9. Insurance Law Manual, Taxman, Delhi.
10. Holyake, Insurance Management, AITBS Publication.
11. Darfman, Introduction to Risk Management and Insurance.

SECOND SEMESTER
MCC - 201 BUSINESS ENVIRONMENT (Credit 4)
Objective
The Course develops ability to understand and scan business environment
analysis opportunity and take decisions under uncertainty.
Course Inputs
UNIT I

Theoretical Framework of Business Environment: Concept,

Significance and Nature of business environment; Elements of
environment; Techniques of environmental scanning and monitoring.
Global environment and its rationale merits and demerits.

UNIT II

Economic Environment of Business : Significance and elements of

economic environment; Economic systems and business environment;
Economic Planning in India; Government Policies- Industrial Policy,

Fiscal Policy,
Development.
UNIT III

UNIT IV

UNIT V

Monetary

Policy,

Public

Sector

and

Economic

Political and Legal Environment of Business: Critical elements of

political environment; Government and Business; Changing dimensions of
legal environment in India.
Socio-Cultural Environment: Critical elements of socio-cultural
environment; Social Institution and systems; Social values and attitudes;
Indian business system; Social responsibility of business; Consumerism in
India.
International and Technological Environment: Multinational
Corporations; Foreign Collaborations and India business; International
economic Institutions WTO, World Bank, IMF and their importance to
India; Foreign Trade Policies; TRIPS, TRIMS, Anti-dumping. Dispute
Settlement.
Economic Reforms: - Need for economic reforms, Main features of
reforms, structural changes, Deregulation, privatization and globalization
impact of reforms, Human faces of reforms, Future trends of reforms,
MNCs- Definition, advantages, disadvantages, Control over MNCs.

OPTIONAL: Trade Block & Business Centres

EEC, NAFTA, ASEAN, SFTA, SAARC
References:
1. Adhikary, M; Economic Environment of Business, Sultan Chand & Sons, New
Delhi
2. Ahluwalia, I.J: Industrial Growth in India, Oxford University Press, Delhi.
3. Alagh, Yoginder K: Indian Development Planning and Policy, Vikas Pub. New
Delhi
4. Aswathappa, K: Legal Environment of Business, Himalaya Publication, Delhi
5. Chakravarty, S: Development Planning, Oxford University Press, Delhi.
6. Ghosh, Blswanath: Economic Environment of Business, Vikas Pub. New Delhi.
7. Govt. of India: Economis Survey, Various Issues.
8. Raj Agrawal and Parag Diwan, Business Environment; Excel Books, New Delhi.
9. Ramaswamy, V.S. and Nama Kumari; Strategic Planning for Corporate Success,
Macmillan New Delhi
10. Sengupta. N.K: Government and Business in India, Vikas Publication, New Delhi.
11. Daniels International Business, Environment and Operations, Pearson
Education, Delhi.
MCC - 202 ORGANISATION BEHAVIOUR

(Credit 4)

Objective
The objective of this course is to help students understand the conceptual
framework of Interpersonal and organizational Behaviour.
Course Inputs

UNIT I

Organisational Behaviour: Organisational behavior-concept and

significance; Relationship between management and organizational
behavior; Attitudes; Perception; Learning; Personality.

UNIT II

Group Dynamics and Team Development: Interpersonal and Group

Behaviour, Group dynamics-definition and importance, types of groups,
group formation, group development, group composition, group
performance factors; Group decision making merits and demerits.
Motivation: Process of motivation; Theories of motivation Need
hierarchy theory, theory X and theory Y, two factor theory,Alderfers ERG
theory, McClellands learned need theory, Victor Vrooms expectancy
theory, Stacy Adams equity theory.

UNIT III

Leadership: Concept; Leadership styies; Theories- Trail theory,

Behavioural theory, Fiedlers contingency theory; Hersey and Blanchards
situational theory; Managerial grid; Likerts four sy7stems of leadership.

UNIT IV

Interpersonal and Organisational Communication: Concept of twoway communication; Communication process; Barriers to effective
communication; Types of organizational communication; Improving
communication; Transactional analysis in communication. Stress
Management.

UNIT V

Organisational Conflict: Dynamics and management; Sources, patterns,

levels, and types of conflict; Traditional and modem approaches to
conflict; Functional and dysfunctional organizational conflicts; Resolution
of conflict.

References:
1. Robbins, Stephen P. and Mary Coulter; Management, Pearson Education, Delhi.
2. Grifin, Ricky W; Organisational Behaviour, Houghton Mifflin Co. Boston.
3. Robbins, Stephen P: Organisatinal Behaviour, Pearson Education, Delhi.
4. Hellreigel, Don, John W. Slocum, JR., and Richard W. Woodman: Organisational
Behaviour; South Western College Publishing,Ohio. Utillsing Human Resources,
Prentice Hall, New Delhi.
5. Hersey, Paul, Kanneth H. Blanched and Dewey E.Johnson; Management of
Organisational Behaviour; Utilisaing Human Resources, Prentice Hall, New
Delhi.
6. Ivancevich; John and Michael T. Matheson: Organisational Behaviour and
Management, Business Publication lnc. Texas.
7. Koontz, Harold, Cyrill ODonnell and Heinz Weihrich; Essentials of
Management. Tata McGraw=Hill, New Delhi.
8. Luthans, Fred; Organizational Behaviour, McGraw-Hill, New York.
9. Newstrom, John W, and Keith Davis; OrganiZational Behaviour; Human
Behaviour at work, Tata McGraw-Hill, New Delhi.
10. Steers, Richards M.and J. Stewart Balck; Organisational Behaviour, Harper
Collins College Publishers, NY. Sukla, Madhukar; Understanding Organisations:
Organisation Theory and practice in India, Pearson Education, Delhi.

MCC - 203

MARKETING MANAGEMENT (Credit 4)

Objective
The objective of this course is to facilitate understanding of the conceptual
framework of marketing and ita applications in decicion making under various
environmental constraints.
UNIT I
UNIT II

UNIT III

Basics of Marketing: Meaning, Importance, Scope of Marketing;

Marketing elements and Strategies, Marketing Environment; Marketing
and Economic Development Process; Marketing Organisation.
Marketing Management and Studying Consumers Behaviour;
Marketing Management Process:- Planning & Market Segmentation,
Marketing Research & Marketing Information System; Consumers
Behaviour and Marketing Strategies.
Buyers Decision process and consumer Behaviours
Production Management & Pricing Strategies: Meaning and
importance of product decision, Product Classification, Product Life Cycle
(PLC) and marketing Strategies; Branding & Packaging; Pricing
objectives, factors of pricing methods, and pricing policies and Strategies

UNIT IV

Promotion & Placement Strategies: Meaning and importance of

Communication and Promotion, elements of communication, tools of
promotion, Objectives and Strategies of Promotion; Meaning and
importance of Distribution. Physical Distribution System, Wholesaling
and Retailing practices in India.

UNIT V

Marketing in Indian Practice: Rural & Agricultural Marketing;

International Marketing; Cyber Marketing; Co-operative Marketing;
Green Marketing, Services Marketing

Reference:
1. Etzel, M.J, Marketing-Concepts and Cases, Tata McGraw Hill, New Delhi.
2. Keegan: Global Marketing Management, Pearsons, New Delhi.
3. Kotler Philip and Armstrong Gary; Principles of Marketing, Pearsons, New Delhi,
2006
4. Kotler, P.: Marketing Management, Pearsons, New Delhi.
5. Kumar: Marketing & Branding,Pearsons, New Delhi.
6. Majumdar, Ramanuj : Product Management in India, Prentice : fall, New Delhi
7. Mathur; Stragic Marketing Management, McMillan.
8. Motr : Marketing of Higher Technology Products and Innovations, Pearsons, New
Delhi
9. Perreault, W.D. and Mc Carthy, E.J: Basic Marketing, Tata McGraw Hill, 2007.
New Delhi
10. Ramaswamy, Namkumari : Marketing Management, McMillan, New Delhi.
11. Ramaswamy, Namkumari : Marketing Management, McMillan, Calcutta.
12. Saxena, R: Case Studies in Marketing, The Indian Context. PH, New Delhi.
13. Srinivasan: Case Studies in Marketing, Prentice Hall of India, New Delhi.

14. Stanton, William: Fundamental of Marketing; Tata Mc Graw Hill Publication,

New Delhi.
15. Mc Carthy; Marketing Management, Tata-Mc Graw Hill, New Delhi
16. Karunakaran K Marketing Management, Himalaya Publishing House, New
Delhi.
MCC - 204 MANAGERIAL ECONOMICS

(Credit 4)

Objective
This course develops managerial perspective to economic fundamentals as aids to
decision making under given environment.
Course Inputs
UNIT I

Fundamental Concepts & Principles: Introduction to Managerial

Economics; Scope and Subject matter. Basic Concepts and Techniques,
Nature of Managerial and Economic Problems, Nature of Economic
Analysis, Rote and responsibility of managerial economic; Implicit and
explicit costs.

UNIT II

The Theory of Firm: The circular flow of Economic Activity. The nature
of the firm. Objectives of the firm, Maximising versus satisfying, the
concept of economic profit, theories of profit- Accounting and economic
interpretation of profit. Policies on profit maximization, Profits for control.

UNIT III

Demand Analysis: The demand schedule and demand curve. The demand
function. Price elasticity of demand. Interpretation of elasticity of demand.
Income and crose elasticities of demand, business and economic
forecasting. Method of forecasting: Expert opinion. Market experiments,
Surveys.

UNIT IV

Theory of Production. The production function. One variable input

production function Empirical estimation and managerial uses. Twoveriable input production function , Isoquants Characteristies. Features
and managerial use. Formulation of a Cobb- Douglas production function.

UNIT V

The Theory of Cost: Cost Concepts- meaning and managerial use. Cost
function cost curves Empirical estimation of a short run cost
function. Cost Reduction and Control.

References:
1. Craig Peterson. H.Cris Lewis, W.:Managerial Economics, Pearson Education,
Delhi.
2. Mehta P.L.Managerial Economics Analysis, Problems and cases, sultan Chand
and Sons.
3. Mukherjee Sampat: Business and Managerial Economics. New Central Book
Agency, Calcutta.

4. Baumol W. J., : Economic Theory and Operations Analysis, Prentice Hall of India
LTD.
5. Johnson J; Economic Methods, New York, McGraw Hill.
6. Reddy, P.N. & Appannaiah, H.R., Essential Managerial Economics. Himalaya
Publishing House.
7. Joal Dean: managerial Economics, PHI, New Delhi.
8. Case , Priniciples of Economics, Pearson Education, Delhi.

MCC - 205 SMALL BUSINESS MANGEMENT & PROJECT APPRAISAL

(Credit 4)
Objective
The objective of the present course is to sensitize the student about then role of
SME sector in the economic development of the country. The present course also
include discussion on various functions of a small scale units including tools and
techniques of project preparation and appraisal.
Course Inputs
UNIT I

SME ; Enterprise Evolution & Function; Definition of SSI Unit and SSI
units Entrepreneur, Scope and Objective of SSI Units, Advantages &
shortcomings of Small Industries, Small Industry and economic
development, Developing Entrepreneurial Skill.

UNIT II

Project Management: Project and Project Management, Project

Identification, Project Formulation, Project Selection, Project
implementation, Techno-Economic feasibility analysis, Social-cost-benefit
analysis, Project Report.

UNIT III

Small Industry Support system: Needs and important of support system,

NSIC, SIDO, SSIB, SISI, DIC, SIDBI, Comercial Banks, Venture Capital,
Lease Financing.

UNIT IV

Management Process in Small Business and Legal Francewark:

Planning Process, Organising, Leading and Motivating, Management of
Time. The Factories Act, The Empoyees Provident Fund Act, Industrial
Dispute Act, Payment of Wages Act, Workmens compensating Act.

UNIT V

Global Competition: Global Competitiveness, Strategies for SSis;

Sickness in Small Scale Industries- Sympotoms, Reasons and Remedies;
Future Growth Potential for SSIs.

References:
1. Dollinger, Entrepreneurship-strategies and Resources, Pearson Education,
Delhi.
2. Khamka, S.S Entrepreneurship Development S.Chand & Co

3. Cantillon, Richard Entrepreneurship and Economic development The Free

Press, New York.
4. Gupta , C.B. and Khamka S.S. Entrepreneurship and Small Business
Management, S chand & Sons, Delhi.
5. Gupta C.B, & Srinivasan N.P.Entrepreneurship Development, S. Chand & Sons,
Delhi.
6. Desal Vasant; Dynamic of Entreprenial Development and Management,
Himalaya Publishing House
7. Deshpande, M.U,; Entrepreneurship of small Scale Indusstries, Deep & Deep
Publication New Delhi.
8. Shrama, R.A. : Entreprenial Change in Indian History, staling Publisher, New
Delhi.
MCC - 206

SOCIAL SURVEY & RESEARCH METHODOLOGY (Credit 4)

Objective
The Objective of this course is to acquaint students the concepts Social Survey
and Research. They will also be provided inputs research methods, research
methodology, process of research the process of research the process of report
writing.
Course Inputs
UNIT I

Research: Meaning and Objectives, Type of Research, Role of research in

functional areas; Accounting, Finance, Marketing, HR etc.
Research Methods, Research Methodology Research Process.

UNIT II

Defining Research Problems: Setting Objectives,

Hypothesis, Research Design, Sample Design.

UNIT III

Social Survey: Collection of Primary and secondary data, Design of

questionnaire.

UNIT IV

Data Processing: Classification, Tabulation, Editing, Analysis and

interpretation of data, Uni-variate, Bi-variate and Multi-variate Analysis.

UNIT V

Report Writing: Calegories of report, parts of a report, presentation of a

report.

Formulating

References:
1. Young. P.V.Sehrid, C.F.Scientific Social Survey and Research
2. Seltiz Claire, et: Research Methods in Social Relation, Hold, Tinchart & Willton,
New York.
3. Good and Halt, Methods in Social Research, McGraw Hill.
4. Kothari, C.R. Research Methodology Techniques, Wishwa Prakashan, New Delhi.
5. Cooper and Schindler, Business Research Methods, MsGraw Hill.
6. Wilkinsor & Bhandarkar, Methodology of Research in Social Sciences, Himalaya.

7. Paneerselvan R. Research Methodology, PHI.

8. Bajpal SR, research Methodology in Social Science.

THIRD SEMESTER
MCC - 301 PROJECT REPORT (Credit -8)
MCC - 302

STRATEGIC MANAGEMENT

(Credit - 4)

Objective
The objective of this course is to enhance decision making abilities of students in
situation of uncertainty in a dynamic business environment.
Course Inputs
UNIT I

Concept of Strategy: Defining strategy, levels at which strategy operates;

Approaches to strategic decision making; Mission and purpose, objectives
and goals; strategic business unit (SBU); Functional level strategies.
Environmental Analysis and Diagnosis: Concept of environment and its
components; Environment scanning and appraisal; organizational
appraisal; Strategic advantage analysis and diagnosis: SWOT analysis.

UNIT II

Strategy Formulation and Choice of Alternatives: Strategies- stability,

growth, modernization, diversification, integration; Merger, take-over and
joint strategic, Turnaround, divestment and liquidation strategies; Factors
affecting strategic choice; Generic competitive strategies-cost leadership,
differentiation focus, value chain analysis, bench marking service blue
printing.

UNIT III

Functional Strategic : Marketing, Production/Operations and R & D

plans policies.
Personnel and Financial plans policies.

UNIT IV

Strategy Implementation: Inter-relationship between formulation and

implementation; Issues in strategy implementation, Resource allocation.
Strategy and Structure: Structural considerations, structures for
strategies Organisational design and change.

UNIT V

Strategy Evaluation: Overview of strategic evaluation; Strategic control;

Techniques of strategic evaluation and control, Problem in management
and evaluation, Global issues in Strategic Management.

References:
1. David, Strategic Management, Pearson Education, New Delhi.

2. Bhattachary, S.K. and N.Venkataramin; managing Business Enterprises;

Strategies structures and systems, Vikas Publishing House, New Delhi.
3. Budhiraja. S.B. and M.B. Athreya: Cases in strategic Management, Tata McGraw
Hill, New Delhi.
4. Christensen, C.Roland, Kenneth R. Andrews, Joseph L. Bower, Rochard G.
Hamermesh, Michael E. Porter; Business Policy; Text and cases, Richard D.
Irwin, Inc, Homewood.
5. Coulter, Mary K: Strategic Management in Action, Prentice Hall New Jersey.
6. David, Fred R: Strategic Management, Prentice Hall, New Jersey.
7. Glueck, William F. and Lawrence R. Jauch: Business Policy and Strategic
Management, McGraw Hill, International Edition.
8. H.Igor, Ansoff: Implanting Strategic Management, Prentice Hall, New Jorsey.
9. Kazml, Azhar: Business Policy and Strategic Management, Tata McGraw Hill,
Delhi.
10. Michael, E Porter; The Competitive Advantage of Nations, Macmillan, New
Delhi.
11. Mintzberg Henry and James Brian Quinn: The Strategy Process, PH, New Jersey.
12. Newmann William H. and James P.Logan: Strategy, Policy and central
Management, South Western Publishing Co. Cincinnati, Ohio.
13. Sharma R.A.: Strategic Management in India Companies, Deep and Deep
Publication, New Delhi.
14. Srinivasan : Strategic Management The India Context-PHI.

MCC - 303

FINANCIAL INSTITUTIONS AND MARKETS

(Credit - 4)

Objective
This course aims at providing students with an understanding of the structure,
organization and working of financial markets and Institutions in India.
Course Inputs
UNIT I

Nature of Financial System: Its function Components of Financial

System, Evolution of India financial system-Measuring the efficiency of
India financial system-Innovations in India Financial System.
Types of Financial Markets: Money Market and Capital Market. Role,
Players, Instruments, Constituents and recent development Review of the
Securities Market in India; Role of SEBI.

UNIT II

Commercial Banking in India: Structure, and Functions., Balance-sheet

Analysis,, Risk exposures, Basel Norms, Diversifications in Commercial
Banking functions, Role of Commercial Banks in the Money Market,
Bank Marketing. A SWOT Analysis of Indian Commercial Banks.
Rural Banking and Micro Finance: Problem and Prospects.

UNIT III

Development Financial Institutions: Structure- Role and ObjectivePromotional Functions Emerging Problems & Development BanksStrategic Options Concept of Universal Banking.
Insurance Sector: Nature of Insurance Organization, Types of Insurance
Products Basics of Insurance Contracts Insurance Sector ReformsProblems of Market Structure Risk Management and Insurance- Role of
IRDA- Emerging Scenario.

UNIT IV

Non-Banking Financial Companies: Concept and role in Financial

Market- Regulation and Roles of leasing. Hire Purchase and Housing
Finance Companies- Venture Capital Companies.
Mutual Funds: Concept, Features and different types of Mutual Funds.
Regulation of Mutual Funds- Marketing of Mutual Funds- Problems and
Prospects. Latest Scenario of Mutual Funds Industries.

UNIT V

Merchant Banking: Concept, function- SEBI guidelines.

Depository System: Objectives, participants and operating mechanism.
Derivative Markets: Basic features of SWAPs, options, Forwards and
Future Market.
Foreign investments: Role in economy, Trends, Implications and
problems.

Reference:
1. Fabozzl, Modigliani and Ferri, Foundations of Financial Markets and Institution,
Pearson Education, New Delhi.
2. Still Richard R., Edward W. Cundiff and Norman A.P.Govoni: Sales Management,
PH, Delhi.
3. Avdhant: Investment and Securities Markets in India, Himalaya Publication,
Delhi.
4. Bhole, L.M. : Financial Markets and institutions, Tata McGraw Hill, Delhi.
5. Ghosh, D.Banking Policy in India, Allied Publication, Delhi.
6. Khan, M.Y: India Financial System, Tata McGraw Hill, Delhi.
7. Varshney, P.n:India Financial System, Sultan Chand & Sons, New Delhi.
8. Averbach, Rebert D; Money, Banking and Financial Markets; MacMillan,
London.
9. Srvastava R.M:Management of Indian Financial institution, Himalaya Publishing
House, Mumbai.
10. Verma JC: Guide to Mutual Funds and Investment Portfolio, Bharat Publishing
House, New Delhi.
11. Gorden and Natarajan,Financial Markets and Services. Himalayan Publishing
House, N.Delhi.
12. Greene, Risk and Insurance, South Western Publishing Co.
13. Vasanta, C.Joshi,Managing Indian Banks: The Challenge Ahead, Response
book.
14. Benton, E Gup,Financial Intermediations; An introduction, Response books.

15. Rose and Fraser,Financial Institutions, Business publications Inc.

MCC - 304

ECONOMIC ANALYSIS FOR DECISION MAKING (Credit - 4)

Objective
This course develops managerial perspective to economic fundamentals as aids to
decision making under given environment.
Course Inputs
UNIT II
UNIT II

UNIT III

Pricing Theory: Market structure and competitive Behaviour, Perfect

Competition Imperfect completion; monopoly, monopolistic competition
and Oligopoly Pricing decisions under various market structure.
Pricing Policies and Practices: Cost plus pricing. Skimming price and
penetration price. Pricing products of lasting distinctiveness pricing
products of perishable distinctiveness pricing standard products when
competitors and few, Pricing and practice.
Product Diversification: Meaning and Scope. Product Life Cycle.
Opportunity for multiple products. Specification product addition criteria.
Policy on dropping old products.

UNIT IV

Economic Environment: The Macro-Economic Scenario in India,

Problems of Growth, Business Cycles: Cause and consequences
Measures to curb them. Balance of Payment problems. New Trade policy,
WTO-critical evaluation and short coming.

UNIT V

Economic Reforms: Need for economic reforms, Main features of

reforms. Structural changes. Deregulation, Privatization and globalization,
Impact of reforms-Human face of reforms. Future of economic reforms.

References:
1. Cralg Peterson, H.Cris Lewis, W.:Managerial Economics, Pearson Education,
Delhi.
2. Joel Dean: Managerial Economics. PHI.
3. Agarwal A.N.:Indian Economy problems of Development and Planning, New
AGE International Pvt. Ltd., New Delhi.
4. Gupta G.S.:Macro Economic Theory and Application, Tata McGraw Hill
publishing Company Ltd. New Delhi.
5. McGulgn J.R.and Charies Moyer, Managerial Economics. The Drycon Press,
Hinadale
6. Michael Edgament:Macro Economics Theory and Policy, PHI ltd.
7. Ghosh Alok:Indian Economy, S.Chand & Co.
8. Greene,Econometric Analysis, Pearson Education, Delhi.
9. Sydsaeter Mathematics for Economis Analys. Pearson Education, Delhi.

MCE - 305

BUSINESS COMMUNICATION AND SOFT SKILL (Credit - 4)

Objectives
The objectives of the paper is to enable students to:
Appreciate the importance and need of soft skills in personal and personal
life
build a repertoire of functional vocabulary and to move from the lexical
level to the syntactic level
summon words, phrases relevant to the immediate communication tasks in
class as well as office
comprehend the concept of communication
learn the four basic communication skills Listening, Speaking, Reading
and Writing
Course Inputs:
UNIT I

Recap of language skills vocabulary, phrase, clause, sentence.

UNIT - II

Fluency Building word match, reading aloud, recognition of attributes,

parts of speech in Listening and reading, listening reading
comprehension.

UNIT III

Principles of Communication Communication as coding and decoding

signs and symbols verbal and non verbal symbols Language AND
communication; language VS communication media/channels for
communication
Individual Communication Self advertising Over stating and under
stating Overcoming shyness Writing curriculum vitae, Statement of
Purpose Talking about oneself; interview.

UNIT- IV

Types of Communication- functional, situational, verbal and non-verbal,

interpersonal, group, interactive, public, mass line, dyadic with
illustrations
Intermediary Communication Overcoming mental blocks, prejudices
and hotspots of the addressee telephone, teleconferencing, and web chat
greeting, introducing memos, reports, minutes, business
correspondence.

UNIT - V

LSRW in Communication Listening Active vs Passive (Talk less,

listen more); Speaking - Speech vs Enunication (mind your tone); Reading
Focus on the structure not on the theme alone; Writing Precise, not only
prcis writing
Social Communication Etiquette in LSRW polite yet assertive,
tackling questions, seeking permission, expressing gratitude gender fair
language discourse and transactional analysis empathy.

References :
1. Dignen, Flinders and Sweeney. English 365. Cambridge University Press

2. Goleman, Daniel. 1998. Working with Emotional Intelligence. Bantam Books.

New York
3. Hall and Shepheard. The Anti-Grammar Grammar Book: Discovery Activities for
Grammar Teaching. Longman
4. Hewings, Martin. 1999. Advanced English Grammar: A Self-Study Reference and
Practice Book for South Asian Students. Reprint 2003. Cambridge University
Press. New Delhi
5. Jayakaran. 2000. Everyones Guide to Effective Writing. 2 M Publishing
International,
Chennai.
6. Jones, Leo and Richard Alexander. 2003. New International Business English.
Cambridge University Press
7. Lewis, Norman. 1991. Word Power Made Easy. Pocket Books
8. Monippally, Matthukutty. M. 2001. Business Communication Strategies. 11th
Reprint. Tata McGraw-Hill. New Delhi
9. Sasikumar.V and P.V. Dhamija. 1993. Spoken English: A Self-Learning Guide to
Conversation Practice. 34th Reprint. Tata McGraw-Hill. New Delhi
10. Swets, Paul. W. 1983. The Art of Talking So That People Will Listen: Getting
Through to Family, Friends and Business Associates. Prentice Hall Press. New
York
11. Windshuttle, Keith and Elizabeth Elliot.1999. Writing, Researching and
Communicating: Communication Skills for the Information Age. 3rd Reprint. Tata
McGraw-Hill. Australia

MCE - 306

ENTREPRENEURSHIP DEVELOPMENT(Credit - 4)

Course Inputs
UNIT I

Problems in Entrepreneurship Development: Dot com

entrepreneurship, role of Govt. in entrepreneurship Development - R & D,
Science technology & Entrepreneurship development.

UNIT II

Specialized institutions involved in entrepreneurship Development

Business incubation & venture capitalists, Entrepreneurship development
efforts in India-Issues & cases

UNIT III

Change in concept of entrepreneurship: Entrepreneurship within

organization, corporate strategy, Entrepreneurship.

UNIT IV

Business idea search: Project identification, project design, Network

analysis, Business model PERT, Critical path method, Creativity &
Innovation, Meaning & importance & role in developing a new business

UNIT V

Issues in project management: Project direction, co-ordination &

control, project cost, Evaluations & cost control, Interface with industrial
sickness, Project monitoring & MIS.

References:
1.
S.S. Nadkarni-Developing new Entrepreneurs, EDII, Ahmadabad.
2.
N.P.Singh- Entrepreneurs v/s Entrepreneurship Asian society for ED.
3.
Desai Vasant Dynamics of Entrepreneurial development & management, HPH.
4.
Khairka S.S. Entrepreneurial Development , S.Chand & Co, New Delhi.
5.
Moharana Drant Desai- Entrepreneurship Development, RBSA Publishers, Jaipur.
6.
Paul Jose,Kumar N.Paul T.M. Entrepreneurship Development, HPH, New Delhi.
7.
Saini J.S. Rathore B.S. Entrepreneurship Theory & Practice.

MCF - 307

MANAGEMENT OF PERSONAL FINANCES (Credit - 3)

Objectives
The objective of this paper is to make the students familiar with the basics of
personal financial management, Personal Savings and Investment Mans,
retirement savings plan a computation of risk & return of personal Investments.
Course Inputs:
UNIT-I

Basics of Personal Financial Management : Personal Financial Planning

Process, Preparation of Personal Budget, Personal Financial Statements,
Personal Income Tax Planning, Case Studies on Personal Financial
Planning of Individuals.

UNIT -II

Personal Savings and Investments in Investment Criteria-Liquidity,

Safety Financial Assets and profitability.
Saving Instruments of Post Office and Banks, Investment in Shares
Debentures, Corporate and Government Bonds, Mutual Funds, Chit
Funds.

UNIT-III

Personal Investments in Non-Financial Assets : Investment in Physical

Assets Real Estate. Gold and Silver, Risk and Return associated with
Investment in Financial and Non-Financial Assets.

UNIT- IV

Computation of Return and Risk of Personal Investment : Present

Value and Future Value, Computation of Interest, Dividend and Capital
gains on Personal Investments.
Retirement Savings Plan : Pension Plans : Defined Contribution plan and
defined benefit plan, Provident Fund, Gratuity. Life Insurance Plans,
General Insurance Plans, Reverse Mortgage Plans.

UNIT - V

References :1. Personal Finance by Jack R. Kapoor, Les R. Dlabay and Robert J. Hugus, Tata
McGraw Hill Publishing Company ltd. New delhi.
2. Financial Education By Reserve Bank of India - rbi.org
3. Personal Finance Columns in the Economic Times, The Business Lones and
Financial Express Daily News Papers.
4. Information Bulletin of Post Offices, Banks , Mutual Funds, Insurance
Companies.
5. Internal Sources : BSE, NSE, SEBI, RBI, IRDA, MFI etc

MCF - 308

CAPITAL MARKET INSTRUMENTS (Credit - 3)

Objective
To equip the students with an opportunity to understand the role of Capital Market
Instruments like Stock, Bond etc.
Course Inputs
UNIT -I

Origin, Nature and Role of Capital Markets-Globalization of Capital

Markets, Capital Markets in India- Stock Exchange.

UNIT I I

Financial Instruments : Definition & Meaning, Classification of

Financial Assets & Liabilities , Share Warrants or Options, Hedging
Instruments.

UNIT- III

Stocks, Bonds, Debentures Convertible Debentures, ADR, GDR, ETFs,

Units of Mutual Funds.

Unit-IV

Derivatives Basic Features : Role of Derivative Markets, Forward and

Futures, Commodity Futures, Stock Futures and Index Futures

Unit-V

Options, Stock Options and Index Options, Swaps, Currency Swaps

and Interest rate Swaps.\

References :
1. Financial Institutions and Markets Bhole L. M.- TMH
2. Financial Markets M. Y. Khan
3. Financial Derivatives Dr. G. Kotreshwar

MCEA - 309 ADVANCED ACCOUNTING

(Credit - 4)

Objective
The objective of the course is to expose the students to advanced company
account as well as specialized accounts for different types of organization.
Course Inputs
UNIT I

Holding Company Accounting: Meaning, Definitions and requirement,

Philosophy of consolidation; Minority Interest, Cost Control, Revaluation
of Assets and Liabilities, Bonus shares & Dividends, Consolidation of P/L
Account and Balance Sheet.

UNIT II

Double Account System: Meaning, definition and distinction between

single and double account system, Final accounts under double account
system, Revenue account, net revenue account, capital account & General
Balance Sheet, Electricity Supply Act.

UNIT III

Banking Company Accounts: Different systems of Posting, Different

statutory books to be maintained. P & L account and p & L appropriation
account & balance sheet as per Banking Regulation Act 1949.

UNIT IV

Insurance Company Accounts: Life Insurance Companies & the

statutory books to be maintained. Statutory provisions in preparing the
revenue account, valuation balance sheet and balance sheet. Marine & Fire
Insurance Accounts.

UNIT V

Government Accounts: Commercial Accounts and Government

Accounts, Accounting methods & financial statements, Basic principles of
government accounts in India, classification of government accounts in
India, Accounting for fire & marine insurance claims & losses
construction contracts.

References:
1. Advanced Accounting Vol. II,III & IV R.L.Gupta & M.Radhswamy
(S.Chand)
2. Advanced Accounting Arunanandan & Raman (Himalaya)
3. Advanced Accounting Maheswari & Maheswari (Vikash)
4. Practice in Accountancy Basu and Das (Rabindra Library)
5. Fundamentals of Advanced Accounts-Vol. II- Francis Xavier (TMH)
6. Advanced Accounting Vol II, Hanif & Mukherjee (Tata McGraw Hill)

MCEA - 310 CORPORATE TAX PLANNING

(Credit - 4)

Objective
To provide a conceptual idea about the various provisions of the Income Tax Act.
Related to the corporate sector and study the implications of these provisions on
the tax planning of the companies.

Course Inputs
UNIT I

Corporate Tax in India, Assessment of Corporate Assesse- Head wise

UNIT II

MAT, TDS, Advance Payment Tax, Self assessment, Tax Planning as

Residential Status, Basis of Tax Planning, Tax avoidance, Tax
Management and Tax evasion

UNIT III

Tax Planning with reference to: Depreciation, Capital gain, House

Property, Amalgamation

UNIT IV

Tax planning for setting up new undertaking: Basis of Location, Basis of

nature of Business

UNIT V

Tax Provisions of Merger and Demerger, Transfer Pricing, Double

Taxation, Provision for GST in India (if any).

References:
1. R.N.Lakhotia and Subash Lakhotia, Tax planning for non-resident
Indians, Vision books (P) ltd.
2. R.N.Lakhotia, Corporate Tax Planning, Vision books (P) ltd.
3. Singhania, V.K.Direct Taxes: Law and Practic, Taxmans Publication,
Delhi.
4. Bhagabati Prasad,Direct Tax Laws & Practices.

MCEB - 311 Advanced Auditing (Credit - 4)

Objectives
To gain expert knowledge of current audit practices and procedure and apply them
in auditing engagements.
Course Inputs
UNIT-I

Audit Strategy, Planning and programming : Planning the flow of audit

work, drafting of reports, audit strategy planning, programme and

importance of supervision, review of audit reports and working papers,

control of quality of audit work.
UNIT-II

Documentation and Internal Control, Audit Working Papers , Audit

Files, Permanent and Current Audit Files, Ownership and Custody of
Working Papers, Elements of Internal Control, Evaluation of Internal
Control System, Internal Control Questionnaires, Internal Check List, Test
of Control, Concept of Internal Audit.

UNIT- III

Audit of Impersonal Hedger: Capital Expenditures, Deferred Revenue

Expenditure, Revenue Expenditure, Outstanding Expenses and Incomes,
Repairs and Renewals, Distinction Between Reserves and Provisions,
Implications of Change on the Basis of Accounting.

UNIT - IV

Audit Reports ; Qualification , Notes on Accounts, Distinction Between

Notes and Qualifications, Detailed Observations by the Statutory Auditor
to the Management vis-avis Obligations of reporting to members, Special
Reports on offer Documents.

UNIT-V

Government Audit : Constitutional Framework in India, Comptroller and

Auditor General of India (Duties, Power and Conditions of Service)
Act1971, Audit Procedures adopted by CAG; Audit of public Sector
Undertakings- Audit of Commercial Accounts, Auditor of Government
Companies, Audit report of CAG on Accounts of Union or State or Central
Govt.

References
1) Saxena R. G.- Principles and Practice of Auditing, Himalaya Publishing House
2) Gupta Kamal Contemporary Auditing Tata McGraw Books
3) Emite Woset et al Advanced Auditoring and Investigation-McDonald & Evans,
UK
4) Emile Woolf Auditoring Today- Prentice Hall

MCEB - 312 Merchant Banking and Financial Services(Credit - 4)

Objective
To know conceptual, functional, and regulatory aspects of India Capital Market
and Merchant Banking activities.
Course Inputs
UNIT I

Indian Financial System & Financial Services: Introduction to Indian

Financial system and Securities Market, Market Structure; Market
Participants; Financial Instruments; Regulations.

UNIT II

Capital
Market
Operations:
New
Issues
Market
and
Development,Growth of Stock Market operations in India; Organization

and Functioning of Regional Stock Exchange, National Stock Exchange

and OTCEI; Trading and Settlement mechanism.
UNIT III

Growth of Merchant Banking in India & Issue Management;

Meaning, nature, role and functions, regulations; Project Appraisal and
Management; Pre-issue and Post-issue management.

UNIT IV

Marketing of Financial Services: Depository Services, Credit Rating,

Housing Finance, Credit Cards, Mutual Fund.

UNIT V

Assets Financial Services: Leasing and Hire Purchase; Factoring,

Forfating and Bills Discounding.

References:
1. Fabozi. F.J.,Capital Market, prentice Hall of India, New Delhi.
2. Femando, A.C., Indian Financial System, Pearson education, New
Delhi.
3. Mishkin, Eakins., Financial Markets & Institutions, Pearson, Pearson
education, New Delhi.
4. Fabozl. F.J.,Foundations of Financial Markets and Institutions.pearson
education, New Delhi.
5. Khan, M.Y., Indian Financial System, TataMc-Graw Hills, New Delhi.
6. Srivastava, R.M., and Nigam, D. management of Indian Financial
institutions, Himalayan Publishing House, New Delhi.
7. Pathak, Indian Financial System, Pearson education, New Delhi.
8. Desai, Merchant Banking, Himalayan Publishing House, New Delhi
9. Abdhani, V.,Marketing of Financial Service, Himalayan Publishing
House, New Delhi.
10. Machraju,Merchant Banking and Financial Services, Willey Eastern
Publication, New Delhi.
11. Indian Institute of Bankers, Merchant Banking, Mac millan, New Delhi,
12. Ravichandran K. Merchant Banking- Financial Services Himalaya
Publishing House, New Delhi.

MCEB - 313 INTERNATIONAL FINANCE

(Credit - 4)

Objective
To provide a theoretical and practical understanding of the issues involved in
international finance from the perspective of a company engaged in international
trading.
Course Inputs
UNIT I

Forex Market: Structure, Exchange Rates, Player, Types of transactions

Risks in Forex Market problem of market Imperfection and MNCs

International Monetary System The concept of Balance of Payment

Challenges in International Finance.
UNIT II

Types of Forex Market: Spot and Forward. Currency options and

currency futures Hedging with currency options and futures,
International parity relationship.

UNIT III

Management
of
Forex
Exposure:
Transaction
Exposure,
Operating/Economic Exposure, Accounting/Transaction exposure.

UNIT IV

International Financial Market: Equity Market, Bond Market,

International Financing Decisions Cost of capital, Debt vs. Equity
Decisions.

UNIT V

Financing International Trade: Letter of Credit, Bill of Lading, Govt.

Programmes to Finance International trade Counter trade Forms of
counter trade.

References:
1. IAN.H.Glddy Global Financial Markets (AITBS Publishers and
Distributors (1997) New Delhi).
2. P.G. Apte International Financial Management (Tata McGraw Hill, New
Delhi, 1995).
3. Solink B.H.International Investment (Addisonnwesley publishing Co.
Rending Mass).
4. Rajaram S.Forex Guide to Traders and Bankers (R.Rajaram Madras).
5. Alan, C.Shapiro,Multinational Financial Management IAllyn and Bacon
Inc,Boston).
6. Jain, Peyrand & Yadav International Financial Management (McMillan
India Ltd.)
MCEB -

314 SECURITY ANALYSIS

(Credit - 4)

Course Inputs
Unit-I

Meaning and Definition of Investments, Security Portfolios, Returns

and Risks Risk Elements, Measurement of Risk, Capital Assets Pricing
Model, Arbitrage Pricing Theory.

Unit-II

Security Pricing Factors Influencing Valuation, Constant Growth

Model, Capitalisation of Dividends, Security Pricing Models, Dividend
Discounting Methods, P/E Ratio Model and Grahams Approach,
Valuation of Securities in India.

Unit-III

Trading in Securities : -Meaning and Characteristics of Options, Types of

owth and Advantage of Derivative Markets Speculation & hedging.

Futures Trading Futures and Options, Index Futures, Valuation of

Index Futures, Arbitrage Trading & Hedging- derivative trading in
Securities.
Unit-IV

Analysis of Securities : - Fundamentals Analysis, Technical Analysis and

Efficient Market Theory.

Unit-V

Portfolio Management:- What is a Portfolio, Risk and Return in Portfolio

Theory, Risk Return analysis- Return on Portfolio, Risk on a Portfolio,
Expected Returns, Concept of Alpha, Beta, Correlation Coefficient,
Regression Equation- Basics of Portfolio Analysis in India- Markowitz
Model, Modern Portfolio Theory- Portfolio Management in Mutual Funds.

References1. Avadhani V.A. Securities Analysis & Portfolio Management, Himalaya

Publishing House, Mumbai.
2. Singhi Preeti, Investment Management, Himalaya Publishing House,
Mumbai.
3. Sudhindra Bhat, Securities Analysis & Portfolio Management, Excel Books,
Mumbai.
4. Prasanna Chandra, Investment Analysis and Portfolio Management, Tata
McGraw Hill, India.
5. Fischer Jordan, Securities Analysis & Portfolio Management, Pearson
6. Avadhani V.A. Investment Management, Himalaya Publishing House, .

MCEC - 315 SERVICES MARKETING

(Credit - 4)

Objective
The objective of this paper is to get the students conceptually clarified and getting
them being acquainted with applications of the marketing concepts and strategies
to services.
Course Inputs
UNIT I

Introduction to Services: Meaning, definition, features and classification

of services, Products Vs. Services; Service Sectors and Economic
development, Evolution & Growth of Service sector in India; Services
Marketing Elements; Services Marketing Triangle;

UNIT II

Services Marketing Planning: GAP Model; Services Marketing

Management Process,Service Marketing Research; Service Marketing
Planning, Market Segmentation (STP) and positioning; Consumer

Behavior, Customer Expectations, and Perception; Managing Demand of

Services; Service Encounter Management; Strategic Services Marketing
and development Service Competitive Advantage (SCA).
UNIT III

Services Marketing Strategies: Gap Model and Service Quality

Management; Service Expectations and Service Product Planning, Blue
Printing and Interactive Marketing; Pricing of Services; Customer
Education and Promotion of Services; Service Location and Placement of
Services; Internal and External Marketing.

UNIT IV

Customer Relationship Management: Managing People, Process and

Physical Evidence; Basics of Customer Relationship ManagementUnderstanding
Customers expectations, Perceptions and Building
Customers Relationship. Services Recovery and Managing Customer
Waiting lines and Reservations..

UNIT V

Marketing of Services in India: Financial services, Tourism Services,

Education and Professional Services, Health services and I.T. &
Communication services.

References:
1. Lovelock, C., Services Marketing, Pearson Education Inc, New Delhi,
2. Zethimal, V.A., and Bitner, M.J., Services Marketing . Tata MacGraw
Hill, New Delhi.
3. Shajahan, S., Services Marketing, Himalayan Publishing House, New
Delhi.
4. Rao, R., Services Marketing, Pearson Education Inc, New Delhi.
5. Jha, S.M., Services Marketing, Himalayan Publishing House, New
Delhi.
6. Shanker, Ravi. Services Marketing , Excell Book, New Delhi.
7. Apte,G., Services Marketing, Oxfoed Publication, New Delhi.
8. Dyche, Jill., The CRM Hand Book, Pearson Education Inc, New Delhi.
9. Mukharjee, Kaushik., Customer Relationship Management, PHI
Publication, New Delhi.
10. Balaji, B., Services Marketing and Management, S.Chand & Company
Ltd, New Delhi.
11. Mohamed, H.P., CUSTOMER RELATIONSHIP MANAGEMENT,
Vikas Publishing House, New Delhi.
12. Jha, S.M., SOCIAL MARKETING, Himalayan Publishing House, New
Delhi.

MCEC - 316 RETAIL MANAGEMENT

Objective

(Credit - 4)

The objective of this course is to facilitate understanding of the conceptual

framework of retail management and its applications in decision making under
various environmental constraints.
Course Inputs:
UNIT I

Introduction: Basic on Retailing; Meaning, Importance, Recent Trends

Types, Opportunities, Ret. MgF. Decision Process; Retail Organizations;
Retail Customers; Retailing in India; Retail Philosophies & Theories,
Retailing; Marketing (Gilbert Book); Retail Marketing Mi (II)

UNIT II

Retailing Management Decisions: Retail Market Segmentation and

Location Study, Understanding, Retail Customers Buying Behaviors;
Retail Marketing; Strategy, Retail Locations and Site Selection; Financial
Strategy; Management of Services and Quality in retailing.

UNIT III

Product and Pricing Strategies Management IN Retailing: Product and

Merchandise Management, Buying Systems, Buying Merchandise Pricing
Strategies.

UNIT IV

Retail Promotion: Store Management, Relationship Marketing:

Atmosphere and Retail Stores Management; Organization- Miq; Store
Layout and Management International Retailing; Customer Servicing
Retail Customers; Retail Operations; Consumerism and Ethics in
Retailing.

UNIT V

Supply Chin Management: Introduction, Demand Management,

Operation Management, Procure Management, Logistic Management.
Information Technology, Performance measurement & Control;
Information System and Supply Chain Management; Retail Management
Information Systems; Application of IT in Retail Marketing; Challenges,
Solutions, Operations, Planning, Designing; Understanding and Improving
S.Chains and Supply Chain Processes; Internal Integration Managing
Information Flows within the Organizations; Financial Impact of SCM;
Customers/Supplier Integration and New Product Day;
Introduction and Basics of Supply Chain: Meaning Supply Chain
Performance and Scope, Designing the Supply Chain Network Sourcing,
Transporting and Technology in Supply Chain.

References:
1.
2.
3.
4.
5.
6.
7.

Chitan Bajaj, Rajnish Tal, Nidhi Srivastava: Retail Management.

Michael Levy, Barton A Weitz, Tata Mc Graw Hill.
Swapna Pradhan, Tata Mc Graw Hill; Retail Management.
Barry Burman, J.E.Evans, Pearson: Retail Management.
David Gilbert, Pearson; Retail Management.
David A. Taylor, Pearson: Supply Chain.
Rahul V.Altekar, PHI: Supply Chain Management Sunil Chopra, Peter
Meinal:
8. R.B.Handfield, E.L.Nichols: Supply Chain Redesign

9. Sunil Chopra, Peter Meinal: Supply Chain Management

10. J.R.Ogdon, D.T.Ogden, Biztantra Pub: Integrted Retail Management.
MCEC - 317 CUSTOMER RELATIONSHIP MANAGEMENT

(Credit - 4)

Course Inputs
UNIT -I

Introduction to marketing, Customer Services and Customer

Relationship Management :- Basics of CRM; Customer Values &
Customer Satisfaction; CRM & Sales Cycle : Cost of Acquiring Customer;
CRM in Marketing; CRM & Customer Services; The of CRM; Building
CRM; Types of CRM

UNIT-II

Management of CRM :-CRM Objectives, Planning Strategy & Building

Blocks; Tools of CRM; CRM Success; CRM Business Plan; CRM
Functionality;; Technological Requirements; CRM Process; CRM
Complementation.

UNIT-III

CRM Implementation:- Safeguarding CRM Failure,

PreImplementation & Implementation ; CRM Development Team ; CRM
Saboteaurs ; CRM Roadblocks ; CRM Challenges.

UNIT-IV

E-CRM : Basic , Benefits, Praceolure, CRM in Internet, Factors in eCRM; Analytical CRM; CRM in e-Business ; Integration of CRM with
ERP System, with Data Warehouse, With call Centres; Sales Force
Automation.

UNIT-V

CRM in Practice Manufacturing Banking Insurance, Airlines, Hotels,

Telecom, SMB Segment, HRM in CRM.

References:1. Anton Dr. Jone, Kalia Dr. Shalini Petouh off- Natalie l. CRM: The Bottamline to
Optimizing your ROI, Pearson Publication, New Delhi.
1. Mukherjee Kaushik, CRM- A Strategic Approach, PHI, New Delhi, 2007.
2. Dyche, Jill The CRM Handbook A Business Guide to CRM. Pearson
Publication, New Delhi.
3. Mohamed, H. P. and Sagadevon, A.,CRM A step by step Approach. Vikash
Publication, New Delhi.
4. Bhat, Govind K. CRM, Himalayan Publishing House, New Delhi.

MCED - 318 INTERNATIONAL BUSINESS

Objective

(Credit - 4)

The objective of the course is to help students understand the conceptual

framework of international business and thereof make financial decisions.
Course Inputs
UNIT I

Nature of International Business: Relevance of International Business,

Process of Internationalization, Collaborative Strategies, Strategies For
International Business. Barriers to trade- Tariff and Non-Tariff, Triad and
International Business.

UNIT II

International Environment: Economic Environment: Economic System,

Structure, FDI, Fee Trade, Competition, Privatization, Deregulation,
Cultural Environment, Political & Legal Environment.

UNIT III

Export Import Strategies: Export Challenges, Choice of Entry Mode,

Factors Favoring Export, Stages of Export, Pitfalls, Selection of market,
Export intermediaries, Key Export Documents, Import Strategies, Import
documentation, Third Party intermediaries- Direct selling. Direct
Exporting, Indirect selling, Export management and Trading companies.

UNIT VI

International Trade Theories: comparative Cost Theory, Theories of

Specialisation. Theory of Country size, Factor Proportion Theory, Product
Life Cycle Theory, Country similarities Theory.

UNIT V

Financing of Foreign Trade and Institutional infrastructure: Financing

of Operation, Management of Foreign Exchange Risk, Settlement of
International Transaction, Uses of Bills of Exchange, Forfaiting, Letter of
Credit & Settlement, Factoring, IMF, World Bank, UNCTAD.

References:
1. International Business- Daniels, Radebaugh & Sullivan, Pearson
Education
2. International Business- Rugman & Hodgetts, Pearson Education
3. International Business- Bennett, Pearson
4. International Business Environment- Cherunijam, Himalaya
5. International business- Sharan
6. Justin, P., International Businaess, PHI
7. Cherunillum, International Business, PHI.

MCED 319 INTERNATIONAL FINANCE

Objective

(Credit - 4)

To provide a theoretical and practical understanding of the issues involved in

international from the prospective of a company engaged in international trading.
Course Inputs
UNIT I

Forex Market: structure, Exchange Rates, Player, Types of Transactions

Risks in Forex Market Problem Of Market imperfection and MNCs
International Monetary System; The concept of Balance of Payment
Challenges in International Finance.

UNIT II

Types of Forex Market: Spot and Forward. Currency options and

Currency
Futures Hedging With currency options and futures,
International parity relationship.

UNIT III

Management Of Forex Exposure: Transaction Exposure, Operating

/Economic Exposure ,Accounting/Transaction Exposure.

UNIT IV

International Financial Market: Equity Market, Bond Market,

International Financing Decisions-Cost of Capital, Debt vs Equity
Decisions.

UNIT V

Financing International Trade: Letter of Credit, Bill of Lading, Govt.

Programmes to Finance International trade-Counter trade-Forms of
counter trade.

References:
1. Apte ,p g: International Financial Management, Tata McGraw Hill, New
Delhi.
2. Buckley, Adrian: Multinational Finance , Prentice Hall, New Delhi.
3. Eitman D.K and A.I Stonehill, Eitman, Multinational Business Cash
Finance, Addition Wesley New York.
4. Sharan V., International Financial Management PHI, New Delhi.
5. Clark, E., International Finance, Thomspon.
6. Henning C.N.,W Piggot and W.H. scolt; International financial
Management , McGraw Hill, International Edition.
7. Levi, Maurice D; International Finance, McGraw Hill, International
Edition.
8. Rodriqufe R.M. and E.E. Carter: International Financial management,
Prentice Hall, International Edition.
9. Shaprio Alan C: Multinational Financial Management, Prentice Hall, New
Delhi.
10. Yadav S., P.K.Jain and Max P., foreign Exchange Markets, Macmillan,
New Delhi.
11. Zeneff D. and J Zwick: International Financial Management, Prentice
Hall, International Edition.
12. O, Connor DJ, Bueso At: International Dimensions of Financial
Management; Macmillan, New Delhi.
13. Plibeam Keith: International Finance: MacMillan Press, Hong Kong.
14. Melvin International Money and Finance Pearson, New Delhi.

MCED 320 PROJECT RISK MANAGEMENT

(Credit - 4)

Course Inputs
UNIT-I

Introduction :- Corporate Growth Strategies and Types of Projects, Major

features of the manufacturing and source projects, Importance of project
risk management, Project risk management process, Planning project risk
management , Importance.

UNIT II

Identifying Project Scope Risk :- Sources of Scope Risk, Risk levels,

Assessment tools, Documenting the risk.
Identifying Project Schedule Risk :- Sources of schedule risk,
Estimating activity duration, Activity sequencing, Documenting the
schedule risk.

UNIT-III

Identifying Project Resource Risk :- Source of resource risk, Resource

planning outsourcing, Cost estimation and budgeting, Documenting the
project resource risk.
Managing the Project Constraints & Documenting Risk :- Analysing
constraints, Managing opportunities, Scope medication, Resource
modification, Assessing options & updating plans, Seeking missing risks.

UNIT-IV

Quantifying and Analysing Activity Risk:- Quantitative and qualitative

risk analysis, Risk probability, Risk impact, Qualitative & quantitative
risk assessment.
Managing Activity Risk :- Cause analysis, Categories of risk, Risk
avoidance, Risk mitigation and risk transfer , Implementing Preventive
ideas, Contingency planning and risk acceptance.

UNIT V

Quantifying and Analysing Project Risk :- Project level risk,

Aggregating risk response, Questionnaire & surveys, Analysis of scale,
Project appraisal.
Managing Project Risk :- Project documention, Project start up & project
implementation, Specification of change management.
Monitoring & Controlling Risky Project-

Reference:
1. Patel M. Bhavesh Project Management Vikash Publishing
2. Kendrick Tom Identifying & Managing Project Risk, PHI
3. Koster Kathrin Interantional Project Management Sage Publication.

4. Bary Bentor Project Management and Leadership Skill, The Fair mound
Press.
5. Daniel Brandon Project Performance Measurement John Wiley & Sons
6. Capels Thomas M. Financially Focussed Project Management, J. Ross.
7. Kevin R. Callahan Essentials of Strategic Project Management John Wiley
& Sons
8. Chapman Chris et. El. managing Project Risk & Uncertainly John Wiley &
Sons.
9. Cleland David Project Management: Strategic Design & Implementation.
TMH
10. Cooper Dale F et. el. Project risk Management Guidelines : Managing risk
in large
Projects & Complex Procurements John Wiley & Sons.

MCED 321 ENTREPRENEURSHIP IN MSMEs

Objective :

(Credit - 4)

The purpose of this paper is to prepare a ground where the students view
Entrepreneurship as a desirable and feasible career option. In particular the
paper seeks to build the necessary competencies and motivation for a
career in Entrepreneurship.

Course Inputs :
UNIT- I

UNIT- II

UNIT- III

Entrepreneurship-Enterprise: Conceptual Issues, Entrepreneurship vs.

Management, Roles and functions of in relation to the enterprise and in
relation to the economy, Entrepreneurship is an interactive process
between the individual and the environment, Small business as seedbed of
Entrepreneurship. The teachers should emphasize to students the
desirability as well as feasibility of a career in Entrepreneurship in the
Indian scenario, Entrepreneurs competencies, Entrepreneur motivation,
performance and rewards, The teachers may make use of Entrepreneurship
Development Institute of Indias Inventory of Entrepreneur Competencies
and National Institute of Entrepreneurship and Small Business
Developments training kit for arousing Entrepreneur motivation and
capacity and capability building.
Opportunity scouting and idea generation : Role of creativity and
innovation and business research. Sources of business ideas, Entrepreneur
opportunities in contemporary business environment, for example
opportunities in net-work marketing, franchising, business process
outsourcing in the early 21 century, The students be advised to visit
various product/service franchises, BPO concerns and meet up/down links
in the net-work marketing.
The process of setting up a small business ; Preliminary screening and
aspects of the detailed study of the feasibility of the business idea and
financing/ non-financing support agencies to familiarize themselves with
the policies/programs and procedures and the available schemes,
Preparation of project report and Report on Experiential Learning of
successful and unsuccessful entrepreneurs, The students may be advised to

develop a structured instrument for conducting surveys of the various

aspects of entrepreneur/enterprise, They may also be advised to prepare a
comprehensive business plan. The desirability and feasibility of liaison
with relevant funding and non-funding agencies may also be explored.
UNIT IV

Management roles and functions in a small Business: Designing and redesigning business process, location, layout, operations planning and
control. Basic awareness on the issues impinging on quality, productivity
and environment, Managing business growth, The pros and cons of
alternative growth options: internal expansion, acquisitions and mergers,
integration and diversification, Crisis in Business growth.

UNIT V

Issues in small business marketing : The concept and application of

product life cycle, advertising and publicity, sales and distribution
management, The idea of consortium marketing, competitive
bidding/tender marketing, negotiating with principal customers, The
contemporary perspectives on Infrastructure Development, Product and
Procurement Reservation, Marketing Assistance, Subsidies and other
Fiscal and Monetary Incentives. National state level and grass-root level
financial and non-financial institutions in support of small business
development.

References
1. Brandt, Steven C., The 10 Commandments for Building a Growth Company,
Third Edition, Macmillan Business Books, Delhi, 1977
2. Bhide, Amar V., The Origin and Evolution of New Business, Oxford University
Press, New York, 2000.
3. Dollinger M.J., Entrepreneurship strategies and Resources, 3rd edition, Pearson
Education, New Delhi 2006.
4. Desai, Vasant Dr. (2004) Management of small scale enterprises New Delhi:
Himalaya Publishing House,
5. Taneja, Gupta, Entrepreneur Development New Venture Creation,: 2nd ed.
MCED 322 PROJECT APPRAISAL & IMPLEMENTATION (Credit - 4)
Objective
The objective of the course is to acquaint the students with the concepts, tools and
techniques as well as the methods of project planning and use as the strategy in
the financial management.
Course Inputs
UNIT I

Project: Meaning, Lifecycle, Types of project, Scope of project, Preinvestment studies. Feasibility studies and reports, project report and its
contents.

UNIT II

Project Appraisal and Evaluation: Material appraisal, technical

appraisal, Manpower appraisal, Marketing appraisal, Financial appraisal,
Preparation of appraisal reports, techniques of methodology of appraisal.

UNIT III

Estimation of Cost of Project: Financing and financial closure,

Estimation of profitability and techniques of evaluation.

UNIT IV

Administrative Approval: Project organization, Administration,

engagement of consultants, preparation of technical specifications and
contract finalization.

UNIT V

Project Implementation: Scheduling and monitoring and Contract, Post

emplitia Audit and evaluation, Capitalisation of Amount of price.

References:
1.
2.
3.
4.

Narendra Singh: Project Management & Contract

Vasant Desai: Project Management
Bhavesh Patel : Project Management
Feasibility Studies, IDBI Manuals for the Preparation of Industrial
Project.

MCED 323 ACCOUNTING & FINANCE FOR SMALL ENTREPRENEURS

(Credit - 4)
UNIT I

Principles of double-entry book-keeping: journal entries, cashbook, pass book,and Bank Reconciliation Statement, ledger
accounts, trail balance, Preparation of final accounts: Trading and
Profit and Loss Account; Balance-sheet. Brief introduction to
Single-Entry system of record keeping.

UNIT- II

Financial statement analysis techniques Ratio analysis and

Inventory Valuation and estimation.

UNIT - III

Funds flow statement & Cash flow statement analysis, Sources of

long term finance.

UNIT- IV

Meaning, scope, aims

and objectives
of financial
management;finance function;Sources of risk/venture such as
leasing and factoring.capital, fixed capital, working capital and a
basic awareness of financial services

UNIT- V

Capital budgeting- concepts, risk analysis of capital investments,

cost of capital. Capital Structure: Planning & Theories; Marginal
Costing & Profit Planning; Cost volume profit Analysis,

References:

1. Maheshwari, S.N. (2001). Management Accounting and Financial Control.Sultan

Chand and Sons, New Delhi.
2. Bhattacharya, S.K. and Dearden, J. (1996). Accounting for Management: Texts
and Cases. Vikas Publishing, New Delhi.
3. Bhattacharya (2003). Financial Accounting for Business Managers.Prentice
Hall of India, New Delhi.
4. Pandey, I.M. (2003).Finance: A Management Guide for Managing Company
Funds and Profits.Prentice Hall of India, New Delhi.

FOURTH SEMESTER
MCC - 401 CORPORATE GOVERNANCE & BUSINESS ETHICS

(Credit - 4)

Objective
The objective of the paper is to provide a theoretical understanding of the issues
involved in corporate governance and business ethics from the perspective of a
company manager engaged in welfare of the stakeholders.
Course Inputs
UNIT I

Corporate Governance (CG): Meaning, Historical Perspective, Issues In

CG, Theoretical basis of CG, CG Mechanism, CG Systems, Good CG.

UNIT II

Landmarks in the emergence of CG: CG Committees, World Bank on

CG, OECD Principles, Sarbanes- Oxley Act, 2002, Indian Committees and
Guidelines, CII Initiatives.

UNIT III

Agents & Institutions in CG: Rights & Privileges of Shareholders,

Investors Problems & Protection, CG & other Stakeholders, Role of
Regulators & Government.

UNIT IV

Business Ethics: Importance & Need for Business Ethics, Unethical

Behavior & Issues, Corporate Governance Ethics, Ethics in Global
Business.

UNIT V

Ethics and CSR: Importance & Scope of CSR, Social Responsibility &
Indian Corporations, Environmental Concerns, Ethics in the Business
Decisions.

Reference:
1. A.C.Femado Corporate Governance, Pearson Education
2. L. P.Hartman Business Ethics, Tata McGraw-Hill
3. B.H Agalgatti & S. Krishna Business Ethics, Niraj

MCC - 402

MANAGEMENT OF FINANCIAL INSTITUTIONS (Credit - 4)

Objective
The objective of the present course is to provide a comprehensive knowledge to
the students about the role of financial institutions in the economy and the way
these institutions, specially the commercial banks manage the asset and liabilities
side of the balance sheet.
Course Inputs
UNIT- I

Introduction: Financial Intermediaries and their Economic functions,

Efficiency and stability of the financial institutions Role of financial
regulation Measuring the efficiency of Financial intermediaries Challenges
before the financial institutions

UNIT-II

Management of Capital and Liabilities: Risk based Capital Standards _

Composition of bank capital Basel norms. Bank Liabilities
Composition Funding costs and Banking risk.

UNIT -III

Management of Loans and Investments: Loan Management Principles

of sound bank lending Credit analysis and pricing of Commercial loan,
Management of Non-performing Assets.

UNIT I-V

Management of Income and Liquidity: Income determination

Structure of Income and Expenditure Allocation of Income
Determining factors of Income allocation.

UNIT- V

Liquidity; Sources of liquidity Asset vs. liability liquidity Estimation

liquidity needs and liquidity management theories Management of
Primary reserve Secondary reserve Problems of liquidity management.

References:
1. Srivastava R.M and Nigam Divya Management of India Financial
Institution Himalaya Publishing House>
2. Altman, Edward Handbook of Financial Markets and Institutions
Wiley New York
3. Fabozzi, Frank J & Franco M.G Financial Markets and Institutions
Prentice Hall
4. Read, Edward WCommercial Bank Management Harper and Row
New York
5. Robicheck A.A Coleman A.B and Hempal G.H Management of
Financial Institutions Notes and Cases Dryden Press
6. Grosse H.D Management policies of Commercial Banks Prentice
Hall Inc
7. Roland, Robinson Financial Institutions Richard D Irwin Inc
Homewood Illinois

8. Bradley, S.P and Dnignt B.C Management of Bank Portfolio John

Wiley and Sons Inc
9. Cooper S.K & fraser D.R The Financial Market Place Adison
Wisley Publishing Company
10. Levison Marc Guide to Financial Markets The Economists
11. Rose and fraser financial Institutions Business Publication Inc
12. Jadhav Narendra Challenges to Indian Banking : Competition.
Globalisation and Financial Markets Mc Millan India
MCE - 403

IT & BUSINESS APPLICATION

(Credit - 4)

Objective
The objective of this course is to provide an understanding of computers,
computer operating system, and application of relevant software in managerial
decision making.
Course Inputs
UNIT I

Computer Hardware & Software: Computer system as Information

processing system, Computer System, different types of computer
systems, hardware options CPU, input devices, output devices, storage
devices, communication devices, configuration of hardware devices and
their applications. Memory, Software, Different types software,
Programming Languages.

UNIT II

Modern Information Technology: Basic idea of Local Area Networks

(LAN) and Wide Area Networks (WAN), E-mail, Internet technologies,
access devices, concept of a World Wide Web and internet browsing.
Multimedia.

UNIT III

Introduction to Operating System: What is Operating System?

Functions of Operating system, Types of Operating System. Windows,
Word Processing : Introduction and working with Ms-WORD in MsOffice, Word basic commands, Formatting-text and documents, Sorting
and Tables, Working with graphics, Introduction to mail-merge.

UNIT IV

Spread Sheets: Working with EXCEL- formatting, function, chart

features, working with graphics in Excel, Using worksheets as database in
accounting, marketing, finance and personal areas.
Presentation with Power Point: Power-Point basics, creating
presentations the easy way, working with graphics in Power Point, Show
time, sound effects and animation effects.

UNIT V

Introduction to Accounting Packages: Company Creation, Group and

Ledger Creation, Voucher Entry, Maintenance of accounting books and
final accounts, financial reports generation, Practical Knowledge on Tally.

References:

1. Diennes, shells S: Microsoft Office, Professional for windows 95,

Instance reference, BPB Publication, Delhi
2. Mansfield, Ron: The Compact guide to Microsoft office, BPB
Publication , Delhi.

MCE - 404

CORPORATE LEGAL FRAMEWORK

(Credit - 4)

Objective
The objective of this course is to familiarize students with the relevant provisions
of various laws influencing business.
Course Inputs
UNIT -I

Indian Contract Act, Negotiable Instruments Act, Indian Stamp Act

UNIT -II

Workmen Compensation Act ,Consumer Protection Act, Patent Act.

UNIT- III

Indian Competition Act 2002,, Sick Industries Companies Act.

UNIT -IV

FEMA 2000, Exim-Policies. Information Technology Act,

UNIT -V

Indian Companies (Amendment) Act, Trademark Act. , Copy Right Act.

References:
1. Avadhani V. A: SEBI Guidelines and Listing of Companies, Himalaya
Publishing House, Delhi
2. Indian Contract Act, 1872.
3. SEBI Act 1992, Nabhi Publication, Delhi.
4. Securities (Contract and Regulation) Act, 1956.
5. Taxmans Company Act, (Latest), V.S.Datey.
6. Taxmans Masters Guide to Companies Act, 1998
7. Taxmans Mercantile Law, (Latest).
8. The Companies Act, 1956.
9. The Negotiable Instruments Act, 1881.
10. Singh, Avtar, Law Relating to Monopol;ies, Restrictive and Unfair Trade
Practices, Eastern Book Co.
11. Bhandari ML: Guide to Company Law Procedure- Vols I, II and III; Jain
Book Agency, New Delhi.
12. Ramalya A; Guide to Companies Act; Wadhwa Publishing, Nagpur.

MCE - 405

CORPORATE RESTRUCTURING

(Credit - 4)

UNIT - I

Concept, Types and motives behind corporate restructuring, Economic

Rationale behind Major types of Mergers, Merger Theories. Evaluating the
Success of Mergers and Acquisitions. Recent Trends and Challenges In
corporate restructuring.

UNIT - II

Strategic Approach to Value Creation-Competitive Strategy Vrs

Diversification Strategy-Value Creation in Horizontal mergers, vertical
Mergers, and Conglomerate Acquisitions-Value creation in Consolidating
Fragmented Industries.

UNIT- III

Deal Structuring, Valuation Financing M & A-Due Diligence, Selection of

Target Company- Methods of Valuation-Paying for AcquisitionAccounting and Taxation Issues in M & A.

Unit: - IV

Forms of Restructuring and Divestiture-Spin-offs, Split-ups, Target

Stocks, Equity Carve-outs, Going Private and Leverage Buy Outs, Joint
Ventures and Alliances, Share Repurchase, Cross Border Acquisitions.

UNIT- V

Regulating Takeover Bids, -Bid Strategies and Tactics, Defenses against

Takeovers, Post Acquisition Integration, Risks Associated with Mergers
and Acquisitions.

REFERENCES1. Jha Nisikanta Mergers, Acquisitions and Corporate Restructuring Himalayan

Publishing House.
2. Weston. J.Fred & Weaver Samuel Mergers and Acquisitions Tata McGraw
Hill.
3. Boeh Kevin & Beamish Paul Mergers and Acquisitions- Text and Cases Sage
South Asia Edition.
4. Sudarsanam Sudi Creating Value from Mergers and Acquisitions- The
Challengers Pearson Education.
5. Weston J Fred, Siu Juan & Johnson Brian Takeovers, Restructuring and
Corporate Governance Pearson Education.
6. Chandrasekhar Krishnamurthy & Viswanath S.R Mergers, Acquisitions and
Corporate Restructuring Response Business Books.
7. Weston J Fred, Chung S Kwang & Hoag. E Susan Mergers, Restructuring and
Corporate Control Prentice Hall of India.
8. Das Bhagaban, & Rakshit Corporate Restructuring Himalayan Publishing
House.
9. Sundarsanam. P. S. The essence of Mergers and Acquisitions Prentice Hall of
India.
10. Shiva Ramu. S Corporate Growth Through Mergers and Acquisitions
Response Books.

MCE - 406

WEALTH MANAGEMENT

(Credit - 4)

Objectives
The objective of this paper is to make the students familiar with the basics of
personal financial management, Personal Savings and Investment Mans,
retirement savings plan a computation of risk & return of personal Investments.
Course Inputs:
UNIT-I

Basics of Personal Financial Management : Personal Financial Planning

Process, Preparation of Personal Budget, Personal Financial Statements,
Personal Income Tax Planning, Case Studies on Personal Financial
Planning of Individuals.

UNIT-II

Personal Savings and Investments in Investment Criteria-Liquidity,

Safety Financial Assets and profitability.
Saving Instruments of Post Office and Banks, Investment in Shares
Debentures, Corporate and Government Bonds, Mutual Funds, Chit
Funds.

UNIT- III

Personal Investments in Non-Financial Assets : Investment in Physical

Assets Real Estate. Gold and Silver, Risk and Return associated with
Investment in Financial and Non-Financial Assets.

UNIT- IV

Computation of Return and Risk of Personal Investment : Present

Value and Future Value, Computation of Interest, Dividend and Capital
gains on Personal Investments.
Retirement Savings Plan : Pension Plans : Defined Contribution plan and
defined benefit plan, Provident Fund, Gratuity. Life Insurance Plans,
General Insurance Plans, Reverse Mortgage Plans.

UNIT -V

References :1. Personal Finance by Jack R. Kapoor, Les R. Dlabay and Robert J. Hugus, Tata
McGraw Hill Publishing Company ltd. New delhi.
2. Financial Education By Reserve Bank of India - rbi.org
3. Personal Finance Columns in the Economic Times, The Business Lones and
Financial Express Daily News Papers.
4. Information Bulletin of Post Offices, Banks , Mutual Funds, Insurance
Companies.
5. Internal Sources : BSE, NSE, SEBI, RBI, IRDA, MFI etc

MCE - 407

AGRI- BUSINESS

(Credit - 4)

UNIT- I

Agricultural Business Practices:- Characteristics of Agriculture

Business- Nature of Indian, Agriculture Government policies related to
agricultural Business- Problems and prospects of Agricultural Business
Agricultural Taxation policy.

UNIT- II

Agricultural products and Farms Services:-Nature and disposal of

Agricultural by-products-Farm waste cost of recycling of farm waste.

UNIT- III

Allied agricultural business :- Dairy Poultry Bio Manures, etc WTO

and its impact on agri-business Practices.

UNIT- IV

HRM in Agri Business Management :a) Development of Human Resource through Agricultural Training
b) Importance of Human Resource in Agricultural
c) H. R. M. development program for Agribusiness

UNIT-V

Emerging Trends In ABM :a) Agro Tourism

b) Organic Farming
c) Contract Farming
d) Herbal Farming

REFERENCES1. Principles of Business Orgnisation Acharya Govekar A.R. Sheth and Co

2. Principles of Practice of Marketing Mamoria, Joshi Kitab Mahal
3. Regulated Markets W. R. Natu
4. Marketing Co-Operative Way G.S. Kamat Maharastra state Co-op Union
5. Future Trading and Control Ram Desai
6. Bombay Money Market H.T.Y.B.A Parekh
7. Commodity Marketing and P.L. Gadgil Shubhada Sarswat,Distributive Trade
Pune
MCEA - 408 FINANCIAL INCLUSION

(Credit - 4)

UNIT I

Financial Inclusion and Economic Development, Savings, Investment and

Capital Formation

UNIT II

Dimensions of Financial Inclusions: Micro-credit, Micro-saving and

Micro-insurance

UNIT III

Financial Inclusion and Financial Literacy: Awareness Campaign by

Government

UNIT IV

Financial Regulatory and Financial Inclusion: Government Directives,

RBI Directives

UNIT V

Commercial Banks and Financial Inclusions: Branch Expansions,

Technology and Schemes

References
1 Financial Education By Reserve Bank of India - rbi.org
2 Personal Finance Columns in the Economic Times, the Business Lines and
Financial Express Daily News Papers.
3. Information Bulletin of Post Offices, Banks, Mutual Funds, Insurance Companies.
4. Internal Sources: BSE, NSE, SEBI, RBI, IRDA, MFI etc.

MCEA - 409 INTERNATIONAL ACCOUNTING

(Credit - 4)

Objective
To acquaint the students regarding the international dimensions of accounting,
foreign currency translation, transactional reporting and efforts at harmonization.
Course Inputs
UNIT I

International Dimensions of Accounting: Meaning, Importance & Scope

of International Accounting, Internationalization of the Accounting in
Select Countries.

UNIT II

Foreign Currency Transalation: The Need for translation, Transaction of

Foreign Currency, Financial Statement- Forward Exchange Contracts.

UNIT III

International Dimensions of Financial Reporting: Transactional

Reporting, Reporting Practices, Consolidation of Financial statements.

UNIT IV

Harmonization of Accounting Practices: The Need for Harmonisation,

Methods of achieving Harmonisation, Impediiments to Harmonisation,
The Harmonisation Process at work; Regional and Global Harmonisation,
International accounting standards, Indian accounting standards.

UNIT V

Analysis of Foreign Financial Statement: Techniques of Financial

Statement Analysis, Analysing global financial statements. Evaluation of
Performance.

References:
1. Shirin Rathore; International Accounting PHI
2. A.K. Basu; International Accounting Harmonisation University of
Calcutta.
3. B.Banerjee; Contemporary Issues in Accounting Research IAA
Research Foundation.
4. Meigs & Meigs ; Accounting : The Basis for Business Decisions
McGraw Hills.
5. Belverd e, Needles Jr. Financial Accounting. Pub. Houghton &
Middlin.

MCEA 410 ACCOUNTING STANDARDS AND CORPORATE REPORTING

(Credit - 4)
Objective
To provide an understanding of the accounting standards of ASB and IASB, and
to study the corporate reporting practices in India.
Course Inputs
UNIT I

Accounting Standards: Meaning and Importance, Historical

development, Need for harmonization and standardization.
Accounting Standards in India: Objectives, Process of Standard Setting.
IASB & IFRS: International Accounting Standards.

UNIT II

Brief idea: About first fifteen accounting standards developed by ASB.

(Special emphasis on AS- 1, 2, 3, 6, 10 and 14)

UNIT III

Brief idea: About other Accounting Standards, Developed by ASB.

(Special emphasis on AS- 17, 18, 20, 25 and 28)

UNIT IV

Corporate Disclosure: Statutory and Non-Statutory, Modern Trends in

Corporate disclosure.

UNIT V

Project Work in Accountancy/ Case Studies

References:
1. N. Das gupta: Accounting Standards: Indian International, Sultan Chand
2. L.S.Porwal: Accounting Theory, Tata McGraw
3. S. Rathore: International Accounting, Tata McGraw
4. E.R.Brown Lee II, K.R.Ferris & M.E.Haskins: Corporate Financial Reporting,
Irwin
5. D.S.Rowat: Students Guide to Accounting Standards, Taxman
6. A.K.Basu (University of Calcutta): International Accounting Harmonisation.
7. Jawahar Lal: Corporate Financial Reporting, Taxman.

MCEA 411 ACCOUNTING FOR NPOs (Credit - 4)

Course Inputs
UNIT- I

Accounting Language & Information System: Generally Accepted

Accounting
Principles
(GAAP), Methods of Accounting; Cash &
Accrual.

UNIT- II

Books of Accounts: Cash Book & Bank Account, Bank Reconciliation

Statement.

UNIT III

Types of Assets: Depreciation, Grants & Donations, Expenditures.

UNIT - IV

Final Accounts: Receipt & Payments A/C, Income & Expenditure A/c,
Balance Sheet

UNIT - V

Financial Statement Analysis & Reporting, Audit Reports

References:
1. Finance & Legal Handbook for NPOs CA Manoj Fogla, FMSF, 2012.
2. Financial Accounting Prof. Jawaharlal Himalaya Publishing House P Ltd
3. 2-Shankarnarayana-Financial Accounting.( Cengage Learning )
4. 3-Bruns-Financial

Reporting

and

Management

Accounting(Cengage

Learning )
5. 4-Stice-Financial Accounting reporting and analysis.(Cengage Learning )

MCEB - 412 PORTFOLIO MANAGEMENT

(Credit - 4)

Objective
The objective of this course is to help students understand various in security
analysis & portfolio management.
Course Inputs
UNIT I

Investments: Nature and scope of investment analysis, element of

investment, avenues of investment.
Security Markets: Primary and secondary market; Primary market-role
functions and methods of selling securities in primary market.
Secondary Market: Role, importance, type of brokers, trading
mechanism, listing of securities in stock exchange, Depository- role and
need.

UNIT II

Fundamental Analysis: Trends, indicators, indices and moving averages

applied in technical analysis.
Technical Analysis: Trends, indicators, indices and moving averages
applied in technical analysis.

UNIT III

Efficient Market Hypothesis: Weak, semi-strong and strong market and

its testing techniques.

UNIT IV

Portfolio Analysis: Estimating rate of return and standard deviation of

portfolio. Effect of combining the securities; Markowitz Risk-return
optimization; single Index Module or Market Module; Portfolio total risk,
portfolio market risk simple Sharpes optimization solution.

UNIT V

Capital Market Theory: Capital market line, Security market line, risk
free lending and borrowings; factor Models; Arbitrage pricing theory, two
factor and multi factor models.
Portfolio Performance Evaluation: Measure of return, risk adjusted
measures of return, market timing, evaluation criteria and procedures.

References:
1. Amling; fundamentals of Investment Analysis, Pearson Education,
Delhi
2. Bhalls: Investment Analysis, S.Chand & Co. Delhi.
3. Chandratre K.R.: Capital Issue, SEBI & Listing, Bharat Publishing
House, New Delhi.
4. Clark James Fransis, Investment analysis and management, McGraw
Hill, International Edition.
5. Donal e. fisher and Ronal J. Jorden: Security Analysi and Portfolio
management. PH. New Delhi.
6. Fabozzi Frank J: investment Management, Pearson Education, Delhi
7. Gupta L.C: Stock Exchange Trading in India; Society for Capital
Market Research and Development, Delhi .
8. Machi Raju, H.R: Merchant banking; Wiely eastern Ltd., New Delhi
9. Machi Raju, H.R.; Working of Stock Exchanges in India; Wiley
eastern Ltd., New Delhi.
10. Sharpe Willam F., Gordon J Alexander and J.V.Bailly: Investments,
Pearson Education, Delhi
11. Sharpe William F: Portfolio Theory and Capital Markets; McGraw
Hill, NY.

MCEB - 413 RISK MANGMENT & DERIVATIVES

(Credit - 4)

Objective
This course will familiarize the students in the application of various tools and
techniques of financial risk management.
Course Inputs

UNIT I

Risk: Definition, types of Risk, Process of Risk Management, The tools of

risk Management.
Derivatives: Definition and Evolution of derivatives, Derivatives
Markets, Types of Derivatives, Derivatives in India.

UNIT II

Futures Market: Functions of futures market, Speculation and hedging,

Price spread and hedging, futures and price stabilization, tests of
efficiency, Financial futures as a mechanism of risk transference, spot and
futures prices.

UNIT III

Financial Futures: Interest Rate futures, Currency Futures, (Foreign

Exchange) Stock index futures and Financial Futures in India. Risk
Management with Futures, Cost of Carry Model, Index Arbitrage,
Purchasing Power Parity Theorem.

UNIT IV

Options: Terminology and methodology of trading, Types of Options,

Option pricing, Swaps, types of Swaps, Swap Valuation, and other
derivatives, Speculation with options, Risk management with options &
futures.

UNIT V

Regulatory Framework of Futures & Derivatives: Regulatory bodies in

Major international Markets, Regulatory framework in India, regulatory
instruments and needs, Accounting for derivative transactions.

References:
1.
2.
3.
4.

John C.Hill : Options, Futures & other derivatives, Pearsons.

T.V. Somanathan, Derivatives, Tata McGraw Hill.
Redhead, Financial Derivatives, Prentice Hall.
Lasys Walter, Lexinton, Speculation, Hedge and Commodity Price
Forecasting.
5. Miller, H., Financial Innovation and Markets.
6. Hill J. and T. Schneelesis, Risk reduction and Potential of Financial
Futures.

MCEB - 414 FINANCIAL REGULATORY FRAMEWORK

(Credit - 4)

Course Inputs
UNIT I

Banking Regulation Act, 1949:- Provisions relating to: Definition (Sec

-5) Functions of banking companies (Sec -6), Restrictions on business of
banking companies (Sec -8, 19 and 20) ,Powers of the RBI (Sec -21, 35

and 36 to 36 AD), Winding up of a banking company (Part III and III-A of

the Act), Applicability of the act to cooperative banks (Sec- 56).
UNIT-II

The Reserve Bank of India Act, 1934 :-Provisions relating

Incorporation, Capital management and Business (Sec 3 to 19),Central
Banking
functions
((Sec
-20
to
45):
Regulatory
and
Supervisory,Collection and furnishing of credit information (45 A to 45 G)
Penalties, (Sec 58 B to 58 -G), Changing role of the RBI.

UNIT- III

Securities & Exchange Board of India (SEBI):- SEBI Act 1992

Powers & Functions Collectives, Investment scheme - Registration of
intermediaries-Finance, Accounts & Audit of SEBI- Penalties for failure
default, Inside trading & Non-disclosure of Acquisition of shares &
Takeovers- securities Appellate Tribunals

UNIT IV

Insurance Regulatory and Development Authority (IRDA), IRDA Act,

1999, Establishment and incorporation of authority and duties, powers and
functions of authority

UNIT- V

Pension Fund Regulatory and Development Authority Act, 2003(PFRDA)

Forward Market Commission in India (FMC)

References
1. Tannan's 'Banking', Law and Practice in India Banking
2. P.N. Varshney, Banking: Law and Practice
3. Justin Paul and Padmalatha Suresh: Management of Banking and
FinancialServices
4. All relevant and recent Bare Acts
5. Indian Institute of Bankers: Laws and Practices relating to banking
6. All journals published by Indian Institute of Banking and Finance
7. Reserve Bank of India functions and working (latest edn.) R.B.I.
8. Monetary Economics for India, Dr. Narendra Jadhav
9. Central Banking for emerging market economies, A. Vasudevan
10. Monetary and financial sector reforms in India : A central banker's
perspective, Dr. Y.V. Reddy
11. Indian economy : Essays on money and finance, Dr. C. Rangarajan.
12 Reserve Bank of India Bulletin
12. Annual Report on Trend and Progress of Banking in India.

MCEC - 415 PRODUCT PLANNING AND SALES FORCE MANAGEMNT

(Credit - 4)
Objective

The objective of the course is to acquaint the students with the concepts, tools and
techniques as well as the methods of project planning and use as the strategy in
the financial management.
Course Inputs
UNIT I

Project: Meaning, Lifecycle, Types of project, Scope of project, Preinvestment studies. Feasibility studies and reports, project report and its
contents.

UNIT II

Project Appraisal and Evaluation: Material appraisal, technical

appraisal, Manpower appraisal, Marketing appraisal, Financial appraisal,
Preparation of appraisal reports, techniques of methodology of appraisal.

UNIT III

Estimation of Cost of Project: Financing and financial closure,

Estimation of profitability and techniques of evaluation.

UNIT IV

Administrative Approval: Project organization, Administration,

engagement of consultants, preparation of technical specifications and
contract finalization.

UNIT V

Project Implementation: Scheduling and monitoring and Contract, Post

emplitia Audit and evaluation, Capitalisation of Amount of price.

References:
5. Narendra Singh: Project Management & Contract
6. Vasant Desai: Project Management
7. Bhavesh Patel : Project Management
8. Feasibility Studies, IDBI Manuals for the Preparation of Industrial Project.

MCEC 416 INTERNATIONAL MARKETING

(Credit - 4)

Objective
The objective of this course is to expose students to the conceptual framework of
international marketing management,
Course Inputs
UNIT I

Introduction to International Marketing: Nature significance; Scope of

international marketing; International market orientation framework and
EPRG Model. International market entry strategies: Export entry and Nonexport entry modes, Bases of International Marketing
International Marketing Environment: International Marketing
Environment; External environment- geographical, demographic,
economic, socio-cultural, political and legal environment; Impact of
environment on international marketing decisions.

UNIT II

Foreign Marketing Selection: Global market segmentation; Selection of

Export markets; International positioning International Marketing
Planning, Organising and Control: Issues in international marketing
planning; International marketing information system; Organising and
controlling; International marketing operations.

.
Product Decisions: Product planning for global markets; New product
development; Management of international brands; Packing and labeling;
Provision of sales related services.
UNIT III

Pricing Decisions:Objectives, Factors, Methods and Strategies of

Pricing; Financing and Methods of Payment.
Promotion Decisions: Promotional practices in international Marketing,
personal selling, sales promotion and public relations, Promotion and
Marketing Communication

UNIT IV

Distribution Channels and Logistics: Functions and types of channels;

Channel selection decisions; Selection of foreign distributors/agents and
managing relations with them; International logistics decisions,
Organization of International Marketing Activities, Supply Chain
Management (SCM)

UNIT V

Emerging Issues and Developments in International Marketing:

Ethical and social issues; international marketing of services; Information
technology and international marketing; Impact of globalization; WTO
andDevelopment of International Marketing.

References:
1. Czinkota, M.R: International Marketing, Dryden Press, Boston.
2. Fayerweather, John: John: International Marketing, Prentice Hall, New
Delhi.
3. Jain, S.C: International Marketing, CBS Publications, New Delhi.
4. Keegan, Warren J.; Global Marketing Management, Prentice Hall,
New Delhi.
5. Onkvisit, Sak and John J. Shaw: International Marketing: Analysisand
Strategy, Prentice Hall, New Delhi.
6. Paliwoda, S.J (ed): International Marketing Reader, Routledge, Lodon.
7. Pallwoda, Stanley J.: The Essence of International Marketing, Prentice
Hall, New Delhi
8. Sarathy, R and V Terpatra: International Marketing, Dryden Press.
Boston.
9. Vasudeva P.K., International Marketing: Excel Books, New Delhi.
10. Gerald Albaum and Edwin Duerr- International Marketing and Export
Management, Pearsons Publication, New delhi

MCEC 417

PRODUCT AND BRAND MANAGEMENT

(Credit - 4)

UNIT- I

UNIT II

Basics of Product : Meaning, Importance, product Classification, Product

mix, Product Strategy, Product Planning, Product Life Cycle and
Marketing, marketing Environment, product and Brand Management,
Product Market Strategies for Leaders/Challenges,
New Product Development, Product Positioning Strategies, Packaging
Management, Creative Spark, Concept Testing and Test Marketing.

UNIT- III

Issues & Concept of Branding :- Meaning, Significance, Function,

Creating a Brand, Brand Building, Branding Decision, Anatomy of
Brands, Types of Brands, Re-branding, Logo-Changes, Brand Relaunch, Repositioning, Brand Culture, Brand Rituals,
Brand and
Consumer Psychology,

UNIT- IV

Brand Building, Brand Equity, Brand Extension, Global Brands, Brand

Placement , Product and Brand Failures, Consumer Protection, Marketing
Organisations, Leveraging Plants, Brand Personality, Brand Extensions,
Service brands;

UNIT V

Positioning :- Perceptual space and Positioning, Positioning relating to

Product Class, Consumer Segmentation, Perceptual Mapping, Brand
Benefits and Attributes, Positioning S, Advertising and Positioning Brand,
Celebrity Endorsement

References :1) Chunawalla, S. A., Product Management, Himalaya Publishing House, New
Delhi.
2) Rao, K. Venugopal, Product and Brand Management- Text and Cases,
Himalaya Publishing House, New Delhi
3) Sengupta, Subrato : Brand Positioning, Tata Mc Graw Hill Publishing House,
New Delhi.
4) Gupta S. L. , Brand Management- Text & Cases, Himalaya Publishing, New
Delhi.
5) Chunawalla, S. A., Compendium of Brand Management, Himalaya Publishing
House, New Delhi

MCED - 418 INTERNATIONAL ACCOUNTING

(Credit - 4)

Objective
To acquaint the students regarding the international dimensions of accounting,
foreign currency translation, transactional reporting and efforts at harmonization.
Course Inputs

UNIT I

International Dimensions of Accounting: Meaning, Importance & Scope

of International Accounting, Internationalization of the Accounting
Profession, Accounting Profession in Select Countries.

UNIT II

Foreign Currency Translation: The Need for transalation, Transaction of

Foreign Currency, Financial Statements- Forward Exchange Contracts.

UNIT III

International Dimensions of Financial Reporting: Transactional

Reporting, Reporting Practices, Consolidation of Financial statements.

UNIT IV

Harmonization of Accounting Practices: The Need for Harmonisation,

Methods of achieving Harmonisation, Impediments to Harmonisation, The
Harmonisation Process at work: Regional and Global Harmonisation,
International accounting standards, Indian accounting standards.

UNIT V

Analysis of Foreign Financial Statements: Techniques of Financial

Statement Analysis, Analysing global financial statements. Evaluation of
Performance.

Reference:
1. Shirin Rathore; International Accounting PHI
2. A.K.Basu; International Accounting Harmonisation University of
Calcutta.
3. B.Banerjeee; Contemporary Issues in Accounting Research IAA
Research Foundation.
4. Meigs & maigs; Accounting: The Basis for Business Decisions
McGraw Hills.
5. Belverd Needles Jr, Financial Accounting. Pub. Houghton & Mifflin.

MCED - 419 INTERNATIONAL MARKETING

(Credit - 4)

Objective
The objective of this course is to expose students to the conceptual framework of
international marketing management.
Course Inputs
UNIT I

Introduction to International Marketing: Nature significance; Scope of

international marketing; International marketing orientation framework;
International market entry strategies.

International Marketing Environment: International Marketing

Environment;
External
environment-geographical,
demographic,
economic, socio-cultural, political and legal environment; Impact of
environment on international marketing decisions.
UNIT II

Foreign Market Selection: Global market segmentation; Selection of

foreign markets; International positioning.
Product Decisions: Product planning for global markets; New product
development; Management of international brands; Packing and labeling;
Provision of sales related services.

UNIT III

Pricing Decisions: environment Influences on pricing decisions;

International pricing policies and strategies.
Promotion Decisions: Promotional practices in international Marketing,
personal selling, sales promotion and public relations.

UNIT IV

Distribution Channels and Logistics: Functions and types of channels;

Channel selection decisions; Selection of foreign distributors/agents and
managing relations with them; International logistics decisions.
International Marketing Planning, Organising and Control: Issues in
international marketing planning; International marketing information
system; Organising and controlling; International marketing operations.
Emerging Issues and developments in international marketing: Ethical
and social issues; international marketing of services; Information
technology and International marketing; Impact of globalization; WTO;

UNIT V

References:
1. Czinkota, M.R; International Marketing, Dryden Press, Boston.
2. Fayerweather, John: International Marketing, Prentice Hall, New
Delhi.
3. Jain, S.C: International Marketing, CBS Publications, New Delhi.
4. Keegan, Warren J: Global Management, Prentice Hall, New Delhi.
5. Onkvisit, Sak and John J.Shaw: International Marketing: Analysisand
Strategy, Prentice Hall, New Delhi.
6. Paliwoda, S.J (ED) : International Marketing, Reader, Routledge,
London.
7. Paliwoda, Stanley J.: The Essence of International Marketing, Prentice
Hall, New Delhi.
8. Sarathy, R and V terpstra: International Marketing, Dryden Press,
Boston.
9. Vsudeva P.K., International Marketing: Excel Books, New Delhi
MCED - 420 INTERNATIONAL FINANCIAL SERVICES

(Credit - 4)

Objectives
To introduce the field of international financial services to the students and
provide an in depth knowledge on various financial services

To provide an understanding of global financial environment operations of

business.

UNIT - 1

UNIT - II

UNIT - III

Evolution of International Financial Services its impact on Indian

Financial System Formal Financial System and Informal Financial
System International Financial Institutions Banking Companies and
Non Banking Companies Classification of Non Banking Companies
Classification of Activities of Non Banking Finance Companies- Fund
Based Activities Fee Based Activities concepts, growth, current issues
and trends of fee Based and Fund Based activities.
Introduction, Definition, Concept, Players involved in International
Securitisation and its Processes, structure, Difference between Pass
Through Certificate and Pass Through Securities, International
Instruments of Securitisation, Developments and hurdles in Securitisation
with recent trends
International Credit Rating and Agencies: Introduction Concept of
Credit Rating Meaning of Credit rating Definition, Scope need and
Importance of credit rating in developing countries Types of credit rating
Kinds of instruments, Credit rating symbols Credit Rating advantages
and disadvantages and the reliability on its rating.
Credit rating agencies in India (CRISIL, CARE, ICRA and Fitch India)
visa-vis Global rating agencies Process of Credit Rating and
Methodology credit rating agencies services rendered by credit rating
agencies Solicited rating and unsolicited rating Equity assessments us
Equity grading rating, Methodology for Financial services,
Manufacturing companies, Banks and financial companies, Mutual funds,
Insurance companies and IPO grading Registration and Regulation of
Credit rating agencies

UNIT - IV

Overview of Global Depository Systems vs. Key features of Depository

system in India depository legal framework Eligibility criteria to
become a global depository- Agreement between Depository and Issuers
Rights and Obligation of Depositories- Records maintained by Depository
Services of and functions of Global Depositories.

UNIT - V

Core International Financial Services- Account opening- Types of

Accounts Types of Application Forms- Dematerialisation Process
Rematerialisation Process. Trading and Settlement Off-Market Trade,
Market Settlement-Demit Shares,
Special
Services
-Pledge and
Hypothecation-Procedure
for
pledge/Hypothecation-procedure of confirmation of creation of
Pledge/Hypothecations by Pledge-Closure of a Pledge/Hypothecation by
Pledgor-Invocation of Pledge by Pledge Stock lending and Borrowing
Corporate actions

References:

1. Agarwala&Agarwala, Bulls Bears 7 the Mouse, Macmillan

2. Apte, P.G., International Financial Management, Tata McGraw Hill, 2006.
3. B. L. Mathur, Changing Profile of Financial Services, Bookman Associates
4. Dr. J. C. Verma, Credit Rating, Bharat Publication
5. Eitman, David K., Stonehill, Arthur, Moffet, Michael H., Multinational Business
Finance, Pearson Education, 2007
6. I. M. Pandey, Venture Capital The Indian Experience, Prentice Hall India
7. J. C. Verma, Venture Capital Financing in India, Response Books
8. J. K. Dietrich, Financial Services and Financial Institutions, Prentice Hall India
9. Journal of Financial Services
10.
Journal of Investing
11. Journal of Structure Finance
12.
Khan M.Y. Financial Services, Tata Mc Graw Hill
13.
Kohak M. A. Financial Services in India, Digvijay Publication
14.
Levi, Maurice, D., International Finance (2nd Ed), McGraw Hill, 1990.
15.
Madura, Jeff, International Corporate Finance, Cengage (Thomson)
Learning, 2007
16. P. K. Sahoo, Financial Services and Markets, Himalaya Publishing House
17. Sanjiv Agrawal, Manual of Indian Capital Market
18. Shapiro, Alan, C., Multinational Financial Management, 8th ed. Wiley
19. Stationary Guide for Non-Banking Financial Companies, Taxman Publishers Pvt.
20. V. A. Avadhani, Financial Services and Markets, Himalaya Publishing House

MCED - 421 ENTREPRENEURSHIP : INNOVATION AND STRATEGY

(Credit - 4)
UNIT - I

Entrepreneurial Growth: Economic & Non-economic Factors,

Government Policy and Actions, Entrepreneurial Development
Programmes, Youth Entrepreneurship and Women Entrepreneurship.

UNIT- II

Innovation: Innovative Project Identification and Selection, Project

Formulation, Entrepreneur and Innovation.

UNIT- III

Support : Innovative Financing, New sources of finance, Lease

Financing and Hire Purchase , Institutional Support and Taxation
Benefits , Outsourcing.

UNIT- IV

Management : Production and Operations Management, Working Capital

Management, Total Quality Management, Creative Destruction for Value
Addition.

UNIT- V

Strategy : Growth Strategies in Small Business, Marketing Strategies,

Sickness in Small Business, Small Enterprises in International Business,
E-Commerce.

References :-

1. Nanda, S. K., Lenka T. K., (Ed) Entrepreneurship : Innovations and Strategy,

Himalaya Publishers.
2. Khanka, S. S., Entrepreneurial Development, S. Chand
MCED - 422 STATISTICS FOR BUSINESS DECISION MAKING (Credit - 4)
Objective :
This course shall acquaint the students with the concepts and techniques used in
Statistics and enable them to apply this knowledge in business decision-making.
UNIT -I

Statistics; Characteristics, functions, limitations and scope; statistics in

business management; Data collection and presentation, frequency
distribution and analysis

UNIT- II

Measure of central tendency and dispersion, correlation and regression.

UNIT- III

Basic concepts of Probability and probability distribution binomial

poisson and normal

UNIT IV

Probability and non-probability sampling, samplinfg distribution of

means and proportions, estimation.

.
UNIT V

Hypothesis testing of means and proportions for large and small

Samples.

References:
1. Pillai R S N and Bagavathi, Statistics, S Chand and Co., New Delhi
2. Sharma J K, Business Statistics, Pearson Education
3. Gupta S P, Statistics, S Chand & Company, New Delhi
4. Hooda R P, Statistics for Business and Economic, Macmillan.

MCED - 423 ENTREPRENEURSHIP & INFORMATION TECHNOLOGY

(Credit - 4)
Objective
The objective of this course is to provide an understanding of computers,
computer operating system, and application of relevant software in managerial
decision making.
Course Inputs
UNIT I

Computer Hardware & Software: Computer system as Information

processing system, Computer System, different types of computer
systems, hardware options CPU, input devices, output devices, storage
devices, communication devices, configuration of hardware devices and

their applications. Memory,

Programming Languages.

Software,

Different

types

software,

UNIT II

Modern Information Technology: Basic idea of Local Area Networks

(LAN) and Wide Area Networks (WAN), E-mail, Internet technologies,
access devices, concept of a World Wide Web and internet browsing.
Multimedia.

UNIT III

Introduction to Operating System: What is Operating System?

Functions of Operating system, Types of Operating System. Windows,
Word Processing : Introduction and working with Ms-WORD in MsOffice, Word basic commands, Formatting-text and documents, Sorting
and Tables, Working with graphics, Introduction to mail-merge.

UNIT IV

Spread Sheets: Working with EXCEL- formatting, function, chart

features, working with graphics in Excel, Using worksheets as database in
accounting, marketing, finance and personal areas.
Presentation with Power Point: Power-Point basics, creating
presentations the easy way, working with graphics in Power Point, Show
time, sound effects and animation effects.

UNIT V

Introduction to Accounting Packages: Company Creation, Group and

Ledger Creation, Voucher Entry, Maintenance of accounting books and
final accounts, financial reports generation, Practical Knowledge on Tally.

References:
1. Diennes, shells S: Microsoft Office, Professional for windows 95,
Instance reference, BPB Publication, Delhi
2. Mansfield, Ron: The Compact guide to Microsoft office, BPB
Publication ,Delhi.

Audit Courses
Management of Personal Finances
Objectives
The objective of this paper is to make the students familiar with the basics of
personal financial management, Personal Savings and Investment Mans,
retirement savings plan a computation of risk & return of personal Investments.
Course Inputs:
UNIT-I

Basics of Personal Financial Management : Personal Financial Planning

Process, Preparation of Personal Budget, Personal Financial Statements,

Personal Income Tax Planning, Case Studies on Personal Financial

Planning of Individuals.
UNIT-II

Personal Savings and Investments in Investment Criteria-Liquidity,

Safety Financial Assets and profitability.
Saving Instruments of Post Office and Banks, Investment in Shares
Debentures, Corporate and Government Bonds, Mutual Funds, Chit
Funds.

UNITt-III

Personal Investments in Non-Financial Assets : Investment in Physical

Assets Real Estate. Gold and Silver, Risk and Return associated with
Investment in Financial and Non-Financial Assets.

UNIT-IV

Computation of Return and Risk of Personal Investment : Present

Value and Future Value, Computation of Interest, Dividend and Capital
gains on Personal Investments.
Retirement Savings Plan : Pension Plans : Defined Contribution plan and
defined benefit plan, Provident Fund, Gratuity. Life Insurance Plans,
General Insurance Plans, Reverse Mortgage Plans.

UNIT-V

References :5. Personal Finance by Jack R. Kapoor, Les R. Dlabay and Robert J. Hugus, Tata
McGraw Hill Publishing Company ltd. New delhi.
6. Financial Education By Reserve Bank of India - rbi.org
7. Personal Finance Columns in the Economic Times, The Business Lones and
Financial Express Daily News Papers.
8. Information Bulletin of Post Offices, Banks , Mutual Funds, Insurance
Companies.
9. Internal Sources : BSE, NSE, SEBI, RBI, IRDA, MFI etc

CAPITAL MARKET INSTRUMENTS

Objective
To equip the students with an opportunity to understand the role of Capital Market
Instruments like Stock, Bond etc.
Course Inputs
UNIT-I

Origin, Nature and Role of Capital Markets-Globalization of Capital

Markets, Capital Markets in India- Stock Exchange.

UNIT-II

Financial Instruments : Definition & Meaning, Classification of

Financial Assets & Liabilities , Share Warrants or Options, Hedging
Instruments.

UNITt-III

Stocks, Bonds, Debentures Convertible Debentures, ADR, GDR, ETFs,

Units of Mutual Funds.

UNIT-IV

Derivatives Basic Features : Role of Derivative Markets, Forward and

Futures, Commodity Futures, Stock Futures and Index Futures

UNIT-V

Options, Stock Options and Index Options, Swaps, Currency Swaps

and Interest rate Swaps.\

References :
1. Financial Institutions and Markets Bhole L. M.- TMH
2. Financial Markets M. Y. Khan
3. Financial Derivatives Dr. G. Kotreshwar
Financial Inclusion
UNIT I

Financial Inclusion and Economic Development, Savings, Investment and

Capital Formation

UNIT II

Dimensions of Financial Inclusions: Micro-credit, Micro-saving and

Micro-insurance

UNIT III

Financial Inclusion and Financial Literacy: Awareness Campaign by

Government

UNIT IV

Financial Regulatory and Financial Inclusion: Government Directives,

RBI Directives

UNIT V

Commercial Banks and Financial Inclusions: Branch Expansions,

Technology and Schemes

References
1. Financial Education By Reserve Bank of India - rbi.org
2. Personal Finance Columns in the Economic Times, the Business Lines and
Financial Express Daily News Papers.
3. Information Bulletin of Post Offices, Banks, Mutual Funds, Insurance Companies.
4. Internal Sources: BSE, NSE, SEBI, RBI, IRDA, MFI etc

Accounting for small Business organizations

Course Inputs
UNIT- I

Accounting Language & Information System Generally Accepted

Accounting
Principles
(GAAP), Methods of Accounting; Cash &
Accrual.

UNIT- II

Books of Accounts : Cash Book & Bank Account, Bank Reconciliation

Statement.

UNIT III

Types of Assets, Depreciation, Grants & Donations, Expenditures.

UNIT - IV

Final Accounts : Receipt & Payments A/C, Income & Expenditure A/c,
Balance Sheet

UNIT - V

Financial Statement Analysis & Reporting, Audit Reports

References :
1. Finance & Legal Handbook for NPOs CA Manoj Fogla, FMSF, 2012.
2. Financial Accounting Prof. Jawaharlal Himalaya Publishing House P Ltd
3. 2-Shankarnarayana-Financial Accounting.( Cengage Learning )
4. 3-Bruns-Financial

Reporting

and

Management

Accounting(Cengage

Learning )
5. 4-Stice-Financial Accounting reporting and analysis.(Cengage Learning )

Personal Taxation & Planning

UNIT I

Basic Concept : Assessee, Person, Income, Connotation of income,

Taxable income, tax free income, Gross total income, Assessment year,
Previous year, Residential status of assesse, Basis of Charge of Income
Tax.

UNIT- II

Income from Salary: Income from salary- basis of charge, place of

charge, component of salary, partially taxable salary, pension, gratuity,
retrenchment, voluntary retirement compensation, PF, profit lieu of salary,
fully exempted, salary payment,

UNIT- III

Income from house property and Business or Profession: Chargeable

income, deemed owner, co-owner, fair rent, annual rent. Standard rent,
calculation of annual value, and net annual value for rented and selfcoupled houses, deductions.
Computation of Business Profits, Concept of Deemed Profits, Deductions,
Valuation of Stock, Treatment of Depreciation

UNIT-IV

Income from Capital Gain and Other Sources: Transfer of Capital

Assets, Cost of Acquisition, STCG, LTCG, Deemed Capital Gain,
Exempted Capital Gains,

UNIT V

Computation of Tax Liability and Planning: Aggregation of Income,

Deduction to be made in Computing Total Income, Set-off and Carry
Forward of Losses, surcharge, Difference between exemption, deduction
and rebate, Tax Evasion and Tax Avoidance, Methods of Tax Planning.

Reference Book:
1. Gaur and Narang- Income Tax Laws and Practice- Kalyani Publishers.
2. Singhania- Direct Laws and Practice- Taxmans Publication, New Delhi.
3. BhagabatiPrasad,Direct Tax Laws & Practices.

(Credit will be assigned if the student opts to go through the examination process.
But it will not be considered for CGPA (Choice Based Credit System)
Evaluation: End Term: 60 Marks
Unit Test and Quiz: 20 Marks, Assignment and Presentation: 20 Marks
Project Report: Thesis: 100 marks,

Presentation & Viva-Voce: 100 marks

Minimum Total Marks= 2400

Minimum Credit Points: Core 68 + Elective 28 = 96

Mutual Fund And Portfolio Management

Objective
The objective of the course is to impart conceptual knowledge and skills relating to
mutual fund and portfolio Management.
Course Input
Unit-I Portfolio : Risk & Return, Measurement & Analysis , Non satiation and risk
aversion, diversification, borrowing and lending, utility theory and indifference
curves, choice of portfolio and efficient set theorem.

Unit-II Portfolio Analysis : Market Optimization, Sharpes Optimization, Significance of

Beta in the Portfolio, Investment Objectives, Process and Policies.
Unit-III
CAPM : Factor Models, APT, Construction of Portfolio, Investment
Strategy, Execution, Assets Pricing, Revision and Measures of Return and
Performance
Unit-IV
Managed Portfolio ; Investment timing, Performance Measurement and
Evaluation (different techniques), Foreign Portfolio Investment in India : Issues,
Trends, Policies and Techniques.
Unit-V Mutual Funds : Concepts, Origin, Types, Regulation and Operations, Risk
Factors, Performance Evaluation.
References :

1. SK,. Barua, V. Raghunathan ans J. R. Varma : Portfolio Management,

TMC
2. Elton. Edwin J. and M. J. Gruser : Modern Portfolio Theory and
Investment Analysis, John Wiley & Sons.
3. Graham, Benjamin & Davia L. Dodd : Security Analysis, M. Graw Hill
4. V. K. Bhalla : Investment Management, S. Chand, New Delhi
5. Fischer, Donald E. Jordan : Security Analysis Portfolio Management.
6. S. francis, Jack Clarice ; Portfolio Analysis
7. Sharpe, Alexander, Belly : Investment , Prentice Hall of India.
8. Russel J. Fuller, Farrel, Jr. Modern Investment and Security Analysis. Tata
McGraw Hill
9. Lee Chang. F. Joseph : Security Analysis & Portfolio Management
10.M. Y. Khan : Indian Financial System, McGraw Hill.
11.Resort A. Strang : Portfolio Construction and Protection.

Financial Derivatives and risk Management

Objective
The Course will familiarize the students in the application of various tools and techniques
of Financial Risk Management.
Course Input
Unit-I Risk : Definition, Types of risk, Process of risk Management, The Tools of Risk
Management.
Derivatives : Definition and Evolution of Derivatives, Derivatives Markets, Types
of
Derivatives, Derivatives Market in India
Unit-II Futures Market : functions of Futures Market ,Speculation and hedging, Price,
Spread and hedging, futures and price stabilization, Tests of Efficiency, Financial
futures as a mechanism of risk transference, Spot and future Prices.
Unit- III
Financial Futures : Interest Rate Futures , Currency Futures(Foreign
Exchange) Stock Index Futures and Financial Futures in India, Risk Management
with Futures, Cost of Carry Model, Index Arbitrage, Purchasing Power Parity
Theorem.
Unit-IV
Options : Terminology and Methodology of Trading, Types of Options,
Option Pricing, Swaps, Types of Swaps, Swap Valuation, and other Derivatives,
Speculation with Options, Risk Management with options & Futures.

Unit- V
Regulatory Framework of Futures & Derivatives ; Regulatory bodies in
Major International Markets, Regulatory framework in India, Regulatory
Instruments and needs, Accounting for Derivative Transactions.
References :
1.
2.
3.
4.

John C. Hull : Options, Futures & Other Derivatives, Pearsons

T. V. Somanathan : Derivatives, Tata mc Graw Hill
Redhead : Financial Derivatives, Prentice Hall
Lasys Walter,
Lexinton : Speculation, Hedg & Commodity Price
Forecasting.
5. Hill J. and t. Schneelesis ; Risk Reduction, Potential of Financial Futures.
6. Jarrow and Rudd. Lrwin ; Optional Pricing, Homewood, Irwin.
7. Dubofsky and Miller, derivatives : Valuation and Risk Management,
Oxford University Press, New York.
8. Watsham. T., Futures and Options in Risk Management, Thompson, Asia
9. Wilmott. P., The Theory and Practice of Financial Engineering, John Wily
and Sons, England.
10.Gupta. S. L., Financial Derivatives, PHI
11.Kumar, Financial Derivatives, PHI
12.Cox, J. and Rubinstein M. Options Market PHI
13.Tucker, A. L.: Financial Futures, Options and Swaps, West Publishing
Co, St paul Minn.

Advanced Auditing
1.Auditing concepts Basic Principles governing an audit- Relationship of
auditing with other disciplines -Audit Programme-Vouching, -Verification
and Valuation.
2 Auditing and Assurance Standards
Overview-Standard setting process-Role of International Auditing and
Assurance Standard Board and Auditing and Assurance Standard Board in
India.
3 Risk Assessments and Internal Control
Evaluation of internal control procedures; techniques including
Questionnaire; flowchart; internal audit and external audit, coordination

between two.
4 Audits of Limited Companies
Preliminaries to the audit of limited company-Audit of share capital
Transactions, Debentures and other transactions-Audit report with special
Reference to CARO 2003 *Profit and divisible profit-DividendsInvestigation under Companies Act, 1956.
5 Audit Committee and Corporate Governance
Corporate Governance: Introduction-Verification of Compliance of
Corporate Governance.
Audit Committee: Constitution-Powers of Audit Committee-CEO/CFO
Certification to Board-Report on Corporate Governance.
Recommended Books:
1) Spicer and Peglar : Practical Auditing
2) Kamal Gupta: Contemporary Auditing
3) R.C. Saxena : Auditing (Himalaya)
4) Basu : Auditing
5) Jagadish Prasad: Auditing: Principles
6) M.D.Paula : The Principles of Auditing
7) B.N. Tondon: A Handbook of Practical Auditing
8) The Institute of Accountants of India : Auditing assurance
Standards

Sales & Sales Force Management

Unit-I Introduction to Sales Management: Meaning, Nature, Importance and Scope of
Sales Management, Role of Sales in, Sales Process and Personal Selling; Selling
& Sales Management; Sales Strategic Ethics in Sales Management.
Unit-II Sales Techniques and Selling Skills : Direct Marketing and Relationship Selling;
Sales Channels and Industrial, Commercial, Public Authority Selling; Selling for
resale and selling Services ; Sales Promotion, Public Relations, Sales Strategic ;
Personal Selling Theories.
Unit-III
Sales Force Management: Job analysis, Recruitment Selection; Training;
Compensation and Motivation; Monitoring and Performance Evaluation;
Salesmanship and sales Promotions.
Unit-IV
Sales Planning: Job of Sales Manager; Sales Planning, Sales Organizations
and Compensation, Sales Quota and Sales Forecasting; Territory Management.
Unit-V Sales Control Monitoring & Performance Evaluation; Sales Control & Cost
Analysis; Controlling the Sales Efforts through Sales Budgeting, Sales Quota,
Sales Territories; Institutional Sales Management.
References:1. Spiro, R. L. Stunton , W.J. , Rich, G. A., Management of Sales Force,
Tat McGraw Hill, new Delhi.

2. David Jobbes, and Geoff Lancaster, Selling and Sales Management,

Pearson Publications, New Delhi.
3. Chunawalla, S. A. Sales Management, Himalaya Publishing House,
Mumbai.
4. Keskar, Anil and Abhayankar, Suresh, Sales Management and Personal
Selling. Himalaya Publishing House.
5. A. Keskar, and S. Abhankar, Sales Management and personal Selling,
Himalaya Publishing House, New Delhi.
6. Khan Martin, Sales & Distribution Management, Excel Books.
7. Gupta S. L. Sales & Distribution Management, Excel Books.
8. Tanner Jeff, Honeycutt, Earl De, Erffmeyer, Robert C.,Sales
Management, Pearson Publications, New Delhi.
9. Still, Richard R., Edward Cunoliff W., Norman Govani A. P., Sales
Management: Decision Strategy and Cases, Pearson Publication: New
Delhi.

BUSINESS LANGUAGE AND COMMUNICATION SKILLS

Websites
www.tatamcgrawhill.com/digital_solutions/monippally
www.dictionary.cambridge.org
www.wordsmith.org