Informatica Positioned in Leaders Quadrant for Data

Integration Tools 'Magic Quadrant'.

Ability to Execute and Completeness of Vision evaluated in 2007report
REDWOOD CITY, Calif., Oct. 11 /PRNewswire-FirstCall/ -- Informatica Corporation , a leading
provider of data integration software, today announced Gartner, Inc. has positioned Informatica
in the Leaders Quadrant in its Magic Quadrant for Data Integration Tools, 2007(1) report. Gartner
Magic Quadrants provide "visual snapshots of a market's direction, maturity and participants,"
with leaders defined as "front runners in the convergence of single purpose tools into an offering
that supports a range of data delivery styles. These vendors will be strong in the more traditional
data integration patterns such as ETL, they will support newer patterns such as data federation,
and will provide capabilities that enable data services in the context of SOA. Leaders have
significant mind share in the market, and resources skilled with their tools are readily available.
These vendors establish market trends, to a large degree, by providing new functional capabilities
in their products, and by identifying new types of business problems where data integration
tools can bring significant value. Examples of deployments that span multiple projects and types of
use cases are commonplace within their customer base." The complete report, including the
quadrant graphic, is available on the Informatica web site at http://www.informatica.com/di_mq .
In July, Informatica was similarly positioned in the Leaders Quadrant in the Gartner Magic
Quadrant for Data Quality Tools, 2007 report.
"We believe it is a pleasure and distinction to be placed byGartner in the leaders quadrant in the
data integration tools market. Inthe past 12 months, our installed base expanded to over 2,850
customersworldwide as we continue our focus on delivering the best products inour category,
superior customer service, and continued innovation,"said Brian Gentile, executive vice president
and chief marketingofficer, Informatica. "We will continue to concentrate on newfunctionality to
enhance the value of enterprise data integration,continuing to build strategic partnerships, and
pioneering the deliveryof data integration as a service -- all of which helps bring our dataintegration
and data quality solutions to a widening circle ofcustomers."
According to Gartner, "Contemporary pressures are leading to an increase in investment in data
integration in all vertical industries and geographies. Business drivers, such as the imperative for
speed to market and agility to change business processes and models, are forcing organizations to
manage their data assets differently. Simplification of processes and the IT infrastructure are
necessary to achieve transparency, and transparency requires a consistent and complete view of
the data, which represents the performance and operation of the business. Data integration is a
critical component of an overall enterprise information management strategy that can address
these data-oriented issues."
A Complete Data Integration Solution
Informatica has long been an innovator in enterprise data integration, contributing to the definition,
scoping the requirements and delivering the technology to improve the usefulness of onpremise and off-premise enterprise data.
Informatica's enterprise data integration solutions encompass a completeness of vision in
addressing customer's challenges. The products available include PowerCenter, PowerExchange,

Informatica Data Quality and Informatica Data Explorer.

Informatica PowerCenter, the company's flagship product and the result of 14 years of genuine
innovation, is a single, unified enterprise data integration platform that allows organizations of
all sizes to access, discover, and integrate data from virtually any business system, in almost any
format, and deliver that data throughout the enterprise at any latency. PowerCenter addresses
complex, real-world problems such as migrating off legacy systems, consolidating
application instances, and synchronizing data across multiple operational systems.
Informatica PowerExchange, a broad set of intelligent data accesstools based on a services-oriented
architecture (SOA), provides accessto data in all critical enterprise data systems, including
mainframe,midrange, and file-based systems. Tightly integrated with InformaticaPowerCenter,
PowerExchange helps organizations leverage mission-criticaloperational data by making it available
to people and processes withoutrequiring manual coding of data extraction programs.
Informatica Data Quality and Informatica Data Explorer are specifically designed to put the control
of data quality processes in the hands of business professionals. With powerful data profiling
and mapping capabilities in the hands of Enterprise Search the business and IT, data analysts and
data Big Data stewards work with Informatica Data Explorer to search and profile data from any
source. With Informatica Data Quality users can find hidden data quality issues, gaps,
inconsistencies and incompatibilities within and across data sources. The software
delivers powerful data cleansing, data matching, reporting and data quality monitoring capabilities
in a single solution. Data stewards use the technology to easily design, manage, deploy, and control
departmental and enterprise-wide data quality initiatives.
Informatica Complex Data Exchange fully automates the transformation of complex data, the most
labor intensive part of the data integration lifecycle, by eliminating the "manual" part of the
transformation creation process and creating reuse of technology, skills and investment.
Informatica Complex Data Exchange software cuts integration costs by eliminating the need for
hand-coding, when changes need to be made to business applications or standards. IT
architects have access to pre-built translations, enabling them to map and translate once, and
deploy everywhere, across all forms of exchange, regardless of the underlying middleware or
deployment platform. Examples of complex data include unstructured data, such as office
documents and PDFs; semi-structured data, such as COBOL copybooks, EDI, SWIFT and HIPAA
transactions: and complex structured data, which includes large XML schemas such as ACORD in
insurance.
Informatica On Demand data integration services allows organizations to integrate data in their
SaaS and BPO applications, seamlessly and securely across the Internet, with data in their onpremise applications and systems. Informatica On Demand services are subscription-based, hosted
services that provide an easy-to-use, cost-effective approach to data integration. Using only a Web
browser, users are able to create, configure and activate a hosted service that leverages
PowerCenter, Informatica's enterprise data integration platform, to deliver powerful, specific and
secure data integration services.
About Informatica
Informatica Corporation is a leading provider of enterprise data integration software and services.
With Informatica, organizations can gain greater business value by integrating all their information
assets from across the enterprise. More than 2,850 companies worldwide rely on Informatica to
reduce the cost and expedite the time to address data integration needs of any complexity and

scale. For more information, call 650-385-5000 (1-800-653-9871 in the U.S.), or

visit http://www.informatica.com/.
Note: Informatica, PowerCenter, PowerExchange, Informatica Complex Data Exchange, Informatica
Data Quality and Informatica Data Explorer are trademarks of Informatica Corporation in the
United States and in jurisdictions throughout the world. All other company and product names may
be trade names or trademarks of their respective owners.
Magic Quadrant Disclaimer
The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic
Quadrant is a graphical representation of a marketplace at and for a specific time period. It
depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as
defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic
Quadrant, and does not advise technology users to select only those vendors placed in
the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant
to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect
to this research, including any warranties of merchantability or fitness for a particular purpose.
(1) Gartner Research "Magic Quadrant for Data Integration Tools" by
T. Friedman, A. Bitterer, and M. Beyer, October 5, 2007.
CONTACT: Deborah Wiltshire of Informatica Corporation, +1-650-385-5360, mobile, +1-650-82-8186, [email protected]; or Gina Giachetti of Text 100, +1-415-593-8432, mobile, +1510-858-8111, [email protected]
Web site: http://www.informatica.com/
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