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Final Reference List

This document contains a reference list of 27 sources from 2013 to 2015 on topics related to digital marketing, business models, mobile apps, environmental consulting, green consumers, market segmentation, demographics, and social media. The sources include books, reports, websites, articles, and academic papers. Reference styles include APA, MLA, and URLs.

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Julian Chong
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701 views3 pages

Final Reference List

This document contains a reference list of 27 sources from 2013 to 2015 on topics related to digital marketing, business models, mobile apps, environmental consulting, green consumers, market segmentation, demographics, and social media. The sources include books, reports, websites, articles, and academic papers. Reference styles include APA, MLA, and URLs.

Uploaded by

Julian Chong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Reference List

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Achieving a sustainable campus. (2015, June). Retrieved from
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Tucker, K. (2014). Which business model is best to choose for your online startup? Retrieved
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Earth Hour Starter Kit. (2015). Retrieved from http://www.earthhour.org/earth-hour-starterkit
Earth Hour. (2015). Earth Hour 2015 Report. Retrieved from
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Anderson, J.C., Narus, J.A., Rossum, W. (2006, March). Customer Value Propositions in
Business Markets. Harvard Business Review,2-10
Teten, D. (2010). Internet Business Models. Retrieved from
http://www.slideshare.net/dteten/internet-business-models-for-startups
Hornyak T. (2014). Android grabs record 85 percent smartphone share. Retrieved from
http://www.pcworld.com/article/2460020/android-grabs-record-85-percent-smartphoneshare.html
Google analytics for mobile apps. (2015). Features. Retrieved from
https://www.google.com.au/analytics/mobile/features/
Admob. (2015). Understand your users. Retrieved from
https://www.google.com/admob/analyze.html
22 Firms Lead $27.4bn Global Environmental Consulting Industry. (2014, January).
Retrieved from http://www.environmentalleader.com/2014/01/13/22-firms-lead-27-4bnglobal-environmental-consulting-industry/
WWF. (2015). History of Earth Hour. Retrieved from
http://wwf.panda.org/how_you_can_help/campaign/earth_hour/history_of_earth_hour/
ACMA. (2011, May). Emerging business models in the digital economy-The mobile
applications market. Occasional Paper, 1-32
Greendex. (2014). Consumer Choice and the Environment. Retrieved from
http://images.nationalgeographic.com/wpf/mediacontent/file/NGS_2014_Greendex_Highlights_FINAL-cb1411689730.pdf?
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8006.0.10.1444197665&__utmc=152468006&__utmx=&__utmz=152468006.1444197665.1.1.utmcsr=google|utmccn=(organic)|
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Australians embrace a digital life. (2015, March). Retrieved from
http://www.acma.gov.au/theACMA/engage-blogs/engageblogs/researchacma/Australians-embrace-a-digital-life
Australias mobile digital economy ACMA confirms usage, choice, mobility and intensity on
the rise. (2013, December). Retrieved from
http://www.acma.gov.au/theACMA/Library/Corporate-library/Corporatepublications/australia-mobile-digital-economy
Businesses scramble to keep up with green product demand. (2012, May). Retrieved from
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Climate Change Adaptation Program. (2015). Retrieved from
https://www.environment.gov.au/climate-change/adaptation/climate-change-adaptationprogram
Bonini, S., Oppenheim, J. (2008). Cultivating the Green Consumer. Retrieved from
http://ssir.org/articles/entry/cultivating_the_green_consumer
(Anderson, M. (2014). 88% of Consumers Trust Online Reviews As Much As
Personal Recommendations. Retrieved from http://searchengineland.com/88consumers-trust-online-reviews-much-personal-recommendations-195803)
Wedel, M., & Kamakura, W. A. (2012). Market segmentation: Conceptual and methodological
foundations (Vol. 8). Springer Science & Business Media.
Dolnicar, S., & Leisch, F. (2004). Geographical or behavioural segmentation? The pros and cons for
destination marketing. Faculty of Commerce-Papers, 245.

Thionnet, S. (2014). How Your Business Benefits From Demographic Market


Segmentation. Retrieved from https://www.linkedin.com/pulse/2014053008185619138382-how-your-business-benefits-from-demographic-market-segmentation
Australian Bureau of Statistics. (2010). Environmental Awareness and Action.
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2010

Sandy, C. J., Gosling, S. D., & Durant, J. (2013). Predicting consumer behaviour and media
preferences: The comparative validity of personality traits and demographic variables.
Psychology & Marketing, 30(11), 937-949.
Demby, E. H. (1994). Psychographics revisited: the birth of a technique.Marketing Research, 6(2), 26.

http://www.psfk.com/2014/12/will-social-media-posts-become-the-newcurrency.html

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