Objective
Objective
ANZA.A.S
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PART 1
INTRODUCTION
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1.1 INTRODUCTION
An internship is a short-term experience in which you receive training and can build
skills in a specific field or career area. An internship can be paid or unpaid and can vary in
hours and length. The important element that distinguishes an internship from a short-term
job or community service is the intentional learning agenda that the intern brings to the
experience.
Consider doing an internship to gain career related experience during your studies or
upon graduation. Generally, an internship consists of exchange of services for experience
between the student and an organization. Students can also use in internship to determine if
they have an interest in a particular career, Crete a network of contacts or gain school credit.
Some interns find permanent, paid employment with the organization for which they worked.
This can be a significant benefit to the employer and experienced interns often need little or
no training when they begin regular employment.
Maruti has a good market share in the Indian Auto car market. Sarathy auto cars is
one of the leading maruti dealers in Kerala. They have good reputation in Kollam this study
was conducted to find out the customer perception about the pricing of Sarathy Auto Cars in
Kollam. Kollam showroom is one of the main showrooms of Maruti in Kerala.
Price is the monitory value of a product. It is one of the important factors determining
the purchase decision. Price influence the sales volume, so in a competitive market a
manufacture makes the price decisions with due care. The price has a special relation to
promotion, so indentifying the customer perception about pricing is very important.
favorable perception towards too price of a product, can be created to familiar advertisement.
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collected from customers of Maruti Cars Services provided by Sarathy Auto Cars in Kollam.
The secondary data means data that are already available.
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COMPANY PROFILE
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1. HR Department
2. Customer Care Department
3. Accounts Department
4. Spare Parts Development
5. Service Department
6. Sales Department
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History
Maruti Udyog Limited was established in February 1981, though the actual
production commenced only in 1983. It started with Maruti 800, based on the Suzuki Alto kei
car which at the time was the only modern car available in India. Its only competitors were
Hindustan Ambassador and Premier Padmini. Originally, 74% of the company was owned by
the Indian government, and 26% by Suzuki of Japan. As of May 2007, the government of
India sold its complete share to Indian financial institutions and no longer has any stake in
Maruti Udyog.
Beginnings
Maruti's history begins in 1970, when a private limited company named 'Maruti
technical services private limited' (MTSPL) is launched on November 16, 1970. The stated
purpose of this company was to provide technical know-how for the design, manufacture and
assembly of "a wholly indigenous motor car". In June 1971, a company called 'Maruti
limited' was incorporated under the Companies Act and Sanjay Gandhi became its first
managing director. "Maruti Limited" goes into liquidation in 1977. On 23 June 1980 Sanjay
Gandhi dies when a private test plane he was flying crashes. A year after his death, and at the
behest of Indira Gandhi, the Indian Central government salvages Maruti Limited and starts
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looking for an active collaborator for a new company. Maruti Udyog Ltd is incorporated in
the same year. Suzuki enters
In 1982, a license & Joint Venture Agreement (JVA) is signed between Maruti Udyog
Ltd. and Suzuki of Japan. At first, Maruti Suzuki was mainly an importer of cars. In India's
closed market, Maruti received the right to import 40,000 fully built-up Suzukis in the first
two years, and even after that the early goal was to use only 33% indigenous parts. This upset
the local manufacturers considerably. There were also some concerns that the Indian market
was too small to absorb the comparatively large production planned by Maruti Suzuki, with
the government even considering adjusting the petrol tax and lowering the excise duty in
order to boost sales. Finally, in 1983, the Maruti 800 is released. This 796 cc hatchback is
based on the SS80 Suzuki Alto and is Indias first affordable car. Initial product plan is 40%
saloons, and 60% Maruti Van. Local production commences in December 1983. In 1984 the
Maruti Van, with the same three-cylinder engine as the 800, is released. Installed capacity of
the plant in Gurgaon, reaches 40,000 units.
In 1985 the Suzuki SJ410-based Gypsy, a 970 cc 4WD off-road vehicle, is launched.
In 1986 the original 800 is replaced by an all-new model of the 796 cc hatchback Suzuki
Alto/Fronte. This is also when the 100,000th vehicle is produced by the company. follows the
company's first export to the West, when a lot of 500 cars were sent to Hungary. Maruti
products had been exported to certain neighboring countries already. By 1988, the capacity of
the Gurgaon plant is increased to 100,000 units per annum.
Market liberalisation
In 1989 the Maruti 1000 is presented after having been shown earlier. This 970 cc,
three-box is Indias first contemporary sedan. By 1991 65 percent of the components, for all
vehicles produced, are indigenised. Meanwhile, the liberalisation of the Indian economy
opens new opportunities but also brings more competition to the segments in which Maruti
operates. In 1992 Suzuki increases its stake in Maruti to 50 percent, making the company a
50-50 JV with the Government of India the other stake holder.A flow of new models begin in
the early nineties. In 1993 the Zen, a modern 993 cc, hatchback which is later exported
globally as the Suzuki Alto. In 1994 the 1298 cc Esteem appears, a more luxurious
redesigned Maruti 1000. This and other Marutis begin appearing in a plethora of different
equipment levels, to better suit India's increasingly discerning consumers. A Zen Automatic
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arrives in 1996, as does the Gypsy King, a 1.3 liter version of the compact off-roader, and a
minibus version of the Omni (the Omni E).
In 1994 Maruti Suzuki produces its 1 millionth vehicle since the commencement of
production, being the first company in India to do so. This is still not enough in a booming
market and the next year Maruti's second plant is opened, with annual capacity reaching
200,000 units. Maruti also launches a 24-hour emergency on-road vehicle service, the first of
its kind in the country. In 1996 the United Front government is formed, with Murasoli Maran
new Industries Minister. On 27 August the following year the government nominates Mr.
S.S.L.N. Bhaskarudu as the Managing Director, as the then current Managing director R.C.
Bhargava, was completing his tenure. This creates a conflict with Suzuki, discussed closer in
the Joint venture related issues section.
In 1998 the new Maruti 800 is released, the first change in design since 1986. This is
simply a facelift of the existing model, to ensure steady sales. Also, the two millionth vehicle
is produced. Other news include the Zen D, a 1527 cc diesel hatchback and Maruti's first
diesel vehicle. The Omni van and microbus is also redesigned. The next year the Omni bus
arrives in a high roof version, the Omni XL. The 1.6 litre Maruti Baleno three-box saloon,
advertised as the 'Maruti Suzuki Baleno', also appears. This is Maruti's biggest car yet.
Finally, in what is a very busy year, the Wagon R is launched.
In 2000 Maruti becomes the first car company in India to launch a Call Center for
internal and customer services. The new Alto model is also released, somewhat larger and
more modern than the 800. The estate Baleno Altura is also shown, while IDTR (Institute of
Driving Training and Research) is launched jointly with the Delhi government to promote
safe driving habits. In 2001 Maruti True Value, selling and buying used Maruti Suzukis, is
launched in Bangalore and Delhi, later in Mumbai and elsewhere. In October of the same
year the Maruti Versa sees the day, a bigger engined and more luxurious microbus than the
Omni. It never catches on in the market and is discontinued by late 2009, only to be replaced
by a cheaper, stripped-down version called Eeco. Customer information centers are also
launched in Hyderabad, Bangalore and Chennai. In 2002 the Esteem Diesel appears, as does
Maruti Insurance. Two new subsidiaries are also started: Maruti Insurance Distributor
Services and Maruti Insurance Brokers Limited. Suzuki Motor Corporation increases its stake
in Maruti to 54.2 percent.
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In 2003 the new Suzuki Grand Vitara XL-7 appears, while the Zen and the Wagon R
are upgraded and redesigned. The four millionth Maruti vehicle is built and they enter into a
partnership with the State Bank of India. Maruti Udyog Ltd is Listed on BSE and NSE after a
public issue, which is oversubscribed tenfold. In 2004 the Alto becomes India's new best
selling car, overtaking the Maruti 800 which had been number one for nearly two decades.
The five-seater Versa 5-seater, a new variant, is created while the Esteem undergoes cosmetic
changes and is re-launched with a price cut. Maruti Udyog closed the financial year 2003-04
with an annual sale of 472,122 units, the highest ever since the company began operations 20
years earlier, and the fiftieth lakh (5 millionth) car rolls out in April, 2005, with overall sales
growing by 15.8%. The 1.3 L Suzuki Swift five-door hatchback also appears. 2004-05
marked another record year (487,402 domestic sales) and exports reached 48,899 cars to
about fifty different countries. The United Kingdom took the lion's share, with 10,623
deliveries. In 2006 Suzuki and Maruti set up another joint venture, "Maruti Suzuki
Automobiles India", to build two new manufacturing plants, one for vehicles and one for
engines. Cleaner cars were also introduced, with several new models meeting the new
"Bharat Stage III" standards. In February 2012, Maruti Suzuki sold its ten millionth vehicle in
India. For the Month of July 2014, it has a Market share of >45 %.
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PART 2
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resource
management
involves
personnel
management
personnel
administration, employee welfare, manpower planning and industrial relations etc. Human
resource department is headed by General Manager. SARATHY does pro-active approach to
managing people in the organization. It constitutes a series of integrated decisions that helps
to consolidate the employment relationship and believes that their quality contributes to the
efficiency of the organization and helps the employees to achieve their objectives.
CUSTOMER CARE DEPARTMENT
Customer service is the provision of service to customers before, during and after a
purchase. Accordingly, it may vary by product, service, industry and individual customer.
The perception of success of such interactions is dependent on employees who can adjust
themselves to the personality of the guest. Customer service is also often referred to when
describing the culture of the organization. It concerns the priority an organization assigns to
customer service relative to components such as product innovation and pricing. In this
sense, an organization that values good customer service may spend more money in training
employees than the average organization or may proactively interview customers for
feedback.
ACCOUNTS DEPARTMENT
An accounting department provides accounting services and financial support to the
organization it belongs to.
The departments
accountants review the records of each department to determine the companys financial
position and any changes required to run the organization cost effectively.
SPARE PARTS DEPARTMENT
Spare Parts Department is responsible for ensuring that the store has the sufficient
inventory level of Spare Parts to meet demand for servicing, repairs and sales to customers.
By maintaining an efficient parts stock and operation, the department is making an important
contribution to productivity, profitability and customer satisfaction.
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SALES DEPARTMENT
Sales manager is the typical title of someone whose role is sales management. The
role typically involves talent development and leadership.
Sales management is a business discipline which is focused on the practical
application of sales techniques and the management of a firms sales operations. It is an
important business function as net sales through the sale of products and services and
resulting profit drive mot commercial business.
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CEO
EDP Manager
HR Manager
Sales Manager
AccountsManager
EDP Manager
HROfficers
Account Sales
Managers
Accounts Officer
Team Leaders
CCE
Customer care
Manager
Tele Callers
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3 WORKING DEPARTMENT
HR Vision
To attain organizational excellence by developing and inspiring the true potential; by
providing opportunities for growth, innovation and enrichment.
HR Mission
To create a value based organization by inculcating a culture of learning, creativity &
team work and aligning business priorities with the aspiration of our people leading to
development of an empowered, responsive and competent human capital.
HR Objectives
To foster a climate of creativity, innovation and enthusiasm
To develop and sustain core values and organizational mission and vision in the staff
To provide opportunities for growth and development
To inculcate a spirit of learning and enjoying challenges
To demonstrate fairness, equality of opportunity and respect to all
To formulate and implement sound HR practices and system
SERVICES PROVIDE
Manpower planning and forecasting
Recruitment and selection procedures
Training and development
Employee welfare services
Exit interviews
Performance appraisal
Compensation management
Attendance monitoring
Grievance Handling
Legal and Statutory Compliance
Labor and Industrial Relations
Communication and Implementation of Management Directives
Separation Procedures
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Training Plan
A training plan for the next one year is prepared by nursing and non nursing
departments except doctors. As per the plan a training calendar is prepared by HRD and HR
Manager approved training calendar is maintained in the HR Department as well as in the
concerned department. The HR Department also enumerates the training needs based on the
performance appraisal system.
system. The training plan is prepared by the department in-charges based on which training
period is finalized. The training schedule is sent to the respective department and the HOD is
asked to nominate the personnel for training.
responsibilities or new equipment is introduced. If new job responsibilities are given, they
become aware of what they need to do and a copy of their responsibilities will be filed in the
personnel file with their signature.
organization. Risk management includes fire and non fire emergency, needle stick injury etc.
it is done by Safety Officer. The training attendance form is get from HR by the department
at the time of training. After the programme it is filed in the HR Department.
Training Feed Back
After the training program a feedback regarding the training program is collected
from the trainees who attended the program. It is done through a training feed back form.
The filing of the training program is done with the HR Department. The training record of all
trained personnel in respect to each training programme is maintained. A training attendance
register and training feedback form file is maintained in the HR Department. In the training
attendance register the details of the training program, topic discussed, the trainer and the
trainees who attended the training program are recorded. In the feedback form the quality of
the trainer and the topic is assessed.
Training Evaluation
The effectiveness of training programme is assessed through a Training Evaluation
Form which is being done within six months after the training.
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programmes are learning job on the work floor and being on the job for a prolonged length of
time will equip the employee with exposure and skill needed to perform the job rather than a
training session. The in charges can evaluate and give the feedback regarding an individual.
Induction Training
All newly joined employees are inducted to PMF Family through a formal induction
and socialization process with sessions on organizations mission, vision, policies, rules,
regulations, procedures, services of the organization etc. the induction training program is
conducted in a systematic manner, so that employee acquires requisite knowledge, skill,
attitude and to create a basic awareness about quality.
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PART 3
DETAILS OF WORK ASSIGNED
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Work Location
Task/Duties Assigned
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Work Location
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importance of human resources and the role of HR Manager, Training Executives, HR Senior
Supervisors and HR Senior Assistants in an organization. As an intern, though I had limited
space to work, I still managed to grab plentiful of experiences. I made the best of every
opportunity I was given and made the utmost use of my responsibilities. There is however
some gap between our theoretical knowledge and real life practice, yet the managerial level
staff members is quite open towards upgrading current approach, which was extremely
motivating. Hence, I can sum up by saying that my internship experience was milestone to
my academic and professional experience. I thoroughly enjoyed the challenges that came
along every single day. These lessons that I have learned will be a valuable one for my future
endeavors as well.
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CONCLUSION
Sarathy Auto Cars are innovative, cost effective and quality conscious in automobile
sales and servicing. The main objective of the organization is to give priority to their
employees, their clients and business partners. They keep business transparency and ethical
business practices. The organization believes in creating wealth through ethical business
practices; sharing of wealth with their employees, investors and business partners. They also
show responsibility towards our environment and society. The main objective of Sarathy
Auto Cars is to increase the sales with maximum customer satisfaction.
The internship programme conducted at this firm made me to understand the frame
work of an organization. It has given an outlook on the various problems faced by the
organization including organizational relations.
industry and the company should utilize it. For me my internship programme was an
unforgettable experience and I am so happy to comprehend that I am not what I used to be,
more preciously now I am what I wanted to be, a few weeks in SARATHY has shaped a
better person of me. apart from other private sector units, there is a vibrant organization
atmosphere prevailing at SARATHY. In SARATHY we cannot see the individuals but team,
together everyone achieves more.
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ANNUXURE
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BIBLIOGRAPHY
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