ENTREPRENEURSHIP PROJECT

TV WITH MEMORY CARD

A Business Plan
submitted in partial fulfillment of
the requirements for the
Degree of Bachelor of Technology
Under XXX

By
XXX
XXX

Under the guidance

XXXX

ABSTRACT

People are highly benefited with the advanced technologies, which are not only
economical in cost but also possess better durability.

Television is an electronic commodity, commonly used as a household appliance. It

is the most common entertainment package, which is a must in everyday life. People
can watch movies, daily soaps and news through this medium. But a TV with
memory card performs the dual purpose of supplying entertainment coupled with
storage facilities. This technology was already implemented in computers. A TV
having memory card can be programmed in such a way that it can store any TV
program at any time we want. It is applicable for all middle class and high class
ENTREPRENEURSHIP PROJECT
urban dwellers. This concept definitely has a new feel to it, which would surely
generate mass appeal among the customers.
ENTREPRENEURSHIP PROJECT

ACKNOWLEDGEMENT

We express our deep sense of gratitude to XXX, our Project Advisors, for their
valuable guidance and constant unfailing encouragement for completing this project.

We are also grateful to our friends for tirelessly and patiently pursuing us to finish this
report without whose help completion of the project report was the next thing to
impossible.

Finally, I would like to thank Mr. XXX for providing us a proper

environment for the completion of the report.

XXX

TABLE OF CONTENTS

ABSTRACT....................................................................................................................i
ACKNOWLEDGEMENT............................................................................................iii
TABLE OF CONTENTS..............................................................................................iii
ENTREPRENEURSHIP PROJECT
1. GENERAL INFORMATION....................................................................................1
Name of the Entrepreneurs :.................................................................................................................1
Proposed Project:..................................................................................................................................1
Major Product / Services:......................................................................................................................1
Proposed Location:...............................................................................................................................1
Type of Organization:...........................................................................................................................1
2. ENTREPRENEUR PROFILE:..................................................................................1
3. TYPE OF THE PRODUCT/SERVICES:..................................................................2
3.1 Type of the Project :.........................................................................................2
3.2 Product / Services Description : ......................................................................2
3.3 Major Consumers : ..........................................................................................2
Present Demand and Supply of the Product Competition:...................................................................2
Competition:..........................................................................................................................................3
Target Clients:.......................................................................................................................................3
Marketing Strategy(USP):.....................................................................................................................3
Technical Know How Availability:......................................................................................................3
Step by Step Description:......................................................................................................................3
Flow Chart:...........................................................................................................................................5
Number of Working Days per Annum:.................................................................................................6
Number of Working Shifts:...................................................................................................................6
Installed Capacity (%):..........................................................................................................................6
Utilized capacity (%):...........................................................................................................................6
4. DETAILS OF THE PROPOSED PROJECT.............................................................7
Land and Building:...............................................................................................................................7
Machineries / Equipments:...................................................................................................................7
(C) Miscellaneous Fixed Assets:......................................................................................................7
(D) Preliminary and Pre Operative Expenses :.....................................................................................8
Sales Revenue:.....................................................................................................................................8
Raw Material:.......................................................................................................................................8
(G) Utilities:......................................................................................................................................8
(H) Man Power (Salaries/Wages): ...................................................................................................9
(I) Repairs and Maintenance:.............................................................................................................9
(J) Selling and Distribution Expenses:...............................................................................................9
(K) Administrative Expenses:............................................................................................................9
(L) Interest:.......................................................................................................................................10
(M) Depreciation:.............................................................................................................................10
5. WORKING CAPITAL.............................................................................................11
6. TOTAL COST OF THE PROJECT.........................................................................12
7. MEANS OF FINANCE...........................................................................................13
.............................................................................................................................13
8. PROFITABILITY PROJECTIONS .......................................................................14
9. BREAK EVEN POINT............................................................................................15
10. REFERENCES.......................................................................................................16
ENTREPRENEURSHIP PROJECT

1. GENERAL INFORMATION

Name of the Entrepreneurs :

XXX
XXX
Proposed Project:
TV with memory card.

Major Product / Services:

Household Appliance

Proposed Location:
Bhubaneswar

Type of Organization:
Medium scale unit

2. ENTREPRENEUR PROFILE:
ENTREPRENEURSHIP PROJECT

3. TYPE OF THE PRODUCT/SERVICES:

3.1 Type of the Project :

TV having an in-built memory card.
3.2 Product / Services Description :
Household appliance with storage facilities targeted mainly at
urban customers.Depending upon the size of the memory card
used, viewers will be able to store movies, audios and missed
soap operas.
3.3 Major Consumers :
Urban customers

MARKET POTENTIAL
Present Demand and Supply of the Product Competition:
Present demand is there mainly in urban areas for working people.
Competitors are Videocon , LG , Samsung .But in Orissa there are no manufacturers
ENTREPRENEURSHIP PROJECT

Competition:
There is no competition in the present market as there are no players in the market.

Target Clients:

Our main target clients are generally the middle class and the higher class families in
all major cities of India.

Marketing Strategy(USP):

The Marketing Strategy will be advertising the product in the media and by
company’s representatives by visiting various target clients and by making them
aware of the features, application and the type of technology used in product.

MANUFACTURING PROCESS

Technical Know How Availability:

The basic knowledge of electronics and advanced communication systems is

necessary. We also require business management knowledge to handle the company
progress and analyze the loopholes and overcome them. Awareness of
microcontrollers and database management system is required.

Step by Step Description:

1. The initial step is sourcing the microcontrollers, JK flip-flops and timers.

2. Then, the entire set-up is integrated on 1 board.
3. A plastic casing is provided as a cover for the entire set-up.
4. Output pins are provided from the plastic casing.
ENTREPRENEURSHIP PROJECT
5. The memory card is now ready to be used.
6. The TV cabinet cover is opened.
7. The memory card is slotted to the logical circuitry of the TV.
8. The cabinet cover is closed and the T is ready to be used.
9. The desired channels are surfed to get the content.
10. The favourite programmes to be viewed later, are stored as per the time set
ENTREPRENEURSHIP PROJECT
Flow Chart:

Start

PLC microcontroller, JK flip-flops,

timers are taken

The entire setup is integrated on 1

board

A plastic casing is provided

Output pins are provided from the

casing

The memory card is ready

TV cabinet cover is opened

The memory card is joined to the

logical circuitry

The cabinet is closed and TV is

ready to be used

The desired channels are surfed

The favourite song,movie is stored

as per the time set and viewed later

Stop
ENTREPRENEURSHIP PROJECT

PRODUCTION SCHEDULE

Number of Working Days per Annum:

The Firm will remain open for all weekdays except Sundays and National
holidays. Number of working days per annum=300 days.

Number of Working Shifts:

2 shifts

Installed Capacity (%):

10 TVs per day =>3000 TV’s per annum.

Utilized capacity (%):

I -year- 40%- 4 TVs per day -1200 TVs per year
II -year- 50%- 5 TVs per day -1500 TVs per year
III -year- 60%- 6 TVs per day -1800 TVs per year

Sr. No. ITEM Quantity Capacity

produced per year Utilization
1. TV without 03 per day 60%
memory card =900TVs per
annum
2. TV with memory 03 per day =900 60%
card TVs per annum
ENTREPRENEURSHIP PROJECT

4. DETAILS OF THE PROPOSED PROJECT

Land and Building:

Sr. No. Particular Area Required Total Value Remarks

1. Land 4 acres Rs.20,00,000
2. Building 2acres Plant Rs. 10,00,000
1 acres Admin Rs. 5,00,000
office
1 acre for Rs. 2,00,000
transportation
Total: Rs. 37,00,000

Machineries / Equipments:

Sr. No. Description Nos. Required Rate(Rs.) Total Value(Rs.)

1. Computer 10 30,000 3,00,000
2. Printer 05 6,000 30,000
3. Scanner 02 4,000 8,000
4. Fax 1 5,000 5,000
Total: 3,43,000

(C) Miscellaneous Fixed Assets:

Sr. No. Description Nos. Required Rate(Rs.) Total Value(Rs.)

1. Furniture T(20),C(20) 1,000 40,000
2. Coffee Maker 1 5,000 5,000
3. A.C. 5 20,000 1,00,000
4. Furniture for factory 10sets 5000 50,000
canteen
5. Motor vehicles 2 cars 5,00,000 10,00,000
(For raw material
and finished product 2 trucks 8,00,000 16,00,000
marketing)
Total: 27,95,000
ENTREPRENEURSHIP PROJECT
(D) Preliminary and Pre Operative Expenses :

Sr. No. Particulars Amount (Rs.) Remarks

1. Interest during Yearly interests @
implementation 10% PA
=10,00,000 on
1,00,00,000 term
loan
2. Establishment 20,00,000
Expenses
3. Start-Up 5,00,000
Expenses
Misc. expenses
Total 35,00,000

Sales Revenue:

Year ITEMS Quantity Rate per unit Sales

sold/year Realization
No.1 900 14,000 1,26,00,000
No.2 900 20,000 1,80,00,000
Total 3,06,00,000

Raw Material:

Sl.No. All ITEMS Quantity Rate Total value per year

1. No.1 - 4,000 per set 4,000*900=36,00,000
2. No.2 - 7,000 per set 7,000*900=63,00,000
Total 99,00,000

(G) Utilities:

Sr. No. Particulars Annual Expenditure(Rs) Remarks

1. Power/Electricity 1,00,000
2. Water 10,000
3. Coal/Oil/Stream ---------
4. Any other item 50,000

Total 1,60,000
ENTREPRENEURSHIP PROJECT
(H) Man Power (Salaries/Wages):

Sr. Particulars No. Wages/Salaries per Annual

No. Month(Rs.) Expenses(Rs)
1. Skilled 05 20,000 1,00,000
2. Semi Skilled 20 8,000 1,60,000
3. Unskilled
4. Office Staff 6 5,000 30,000
5. Any Other

Total 2,90,000

(I) Repairs and Maintenance:

Sr. Particulars Amount(Rs)

No.
1. Computer and Electronic goods 20,000

(J) Selling and Distribution Expenses:

Sr. Particulars Amount(Rs) Remarks

No
1. Publicity Expenses 1,00,000
2. Traveling 50,000
3. Freight 10,000

Total 1,60,000

(K) Administrative Expenses:

Sr. Particulars Amount(Rs) Remarks

No
1. Stationery & Printing 20,000
2. Post/Telephone/Telegrams 50,000
3. Entertainment Expenses 20,000

Total 90,000
ENTREPRENEURSHIP PROJECT
(L) Interest:

Year Outstanding Interest Instalment(Rs) Balance(Rs)

Loan Amount
(Rs)
1 1,00,00,000 10,00,000 5,00,000 5,00,000

(M) Depreciation:

Sr. Type of Asset Cost of Asset Expected Life Depreciation

No.
1. Computer 30,000 5 yrs 15,000
2. Factory 5,00,00,000 20yrs 25,00,000
3. Office 27,00,000 10yrs 2,70,000
ENTREPRENEURSHIP PROJECT

5. WORKING CAPITAL

Sr. No. ITEM Rs.

1. Raw-Material 5,00,000/month
2. Salary/Labour 2,90,000/month
3. Administrative expenses 90,000/month
4. Repairs and maintenance expenses 20,000/month
5. Selling and Distribution expenses 1,60,000/month
ENTREPRENEURSHIP PROJECT

6. TOTAL COST OF THE PROJECT

Sr. No. Particulars Total Value(Rs.)

1. Fixed Capital 68,38,000

2. Working Capital margin 20,30,000

3. Preliminary & Pre-operative 35,00,000

Expenses

4. Cost escalation and contingencies 5,00,000

Total 1,28,68,000
ENTREPRENEURSHIP PROJECT

7. MEANS OF FINANCE

Sr. No. Particulars Amount Remarks

(Rs.)
1. Own Investment 50,00,000
2. Term Loan
3. Working Capital Loan 1,00,00,000
4. Any Other Source
Total: 1,50,00,000
ENTREPRENEURSHIP PROJECT

8. PROFITABILITY PROJECTIONS

Sr. No. Particulars Amount (Rs.)

1 Annual Sale Realization 3,06,00,000

2 Cost of Manufacturing/ Servicing

Raw Material 99,00,000

Utilities 1,60,000
Salaries/Wages 34,80,000
Repairs & Maintenance 20,000
Selling & Distribution 1,60,000
Expenses
Administrative Expenses 90,000
Interest 5,00,000
Rent 3,60,000
Depreciation 27,85,000
Misc. Expenses 1,45,000

Total 1,76,00,000

3.
Gross Profit/Loss(1-2) 1,30,00,000
ENTREPRENEURSHIP PROJECT

9. BREAK EVEN POINT

Break Even Point= ((Fixed cost)*100)/ (fixed cost + profit)

= (68,38,000)*100/ (68,38,000+1,30,000)
= 34.4
ENTREPRENEURSHIP PROJECT

10. REFERENCES

1. Hisrich Robert D. , Peters Michael P. , Shepherd Dean A. , Entrepreneurship,

6th ed. (McGraw-Hill, 2007)..
2. Google Book Search
@ Source: http://books.google.co.in/books.

3. www.optionsforchange.com