REPORT ON

SUMMER INTERNSHIP
PROJECT

WITH
EDELWEISS BROKING
LIMITED

Prepared by:
Sudeep Mitra (UnitedWorld School of Business)
Roll No. 040101021

1.

1 | Pa g e

ACKNOWLEDGEMENT

An endeavor over a period can be successful only with the advice and support of Ill
wishers. I take this opportunity to express my gratitude and appreciation to all those
who encouraged me to complete this project.
I am deeply indebted to Prof: H.P Goel (Faculty of finance) for my successful
completion of the project and provided with me with valuable guidance in every
step of my internship. His knowledge of this field proved to be very beneficial to me
during my internship.
I express my profound and sincere thanks to Mr.Ashish Kumar Pandey (Team
Leader) who acted as a mariners compass and steered me throughout my project
voyage through his excellent guidance and constant inspiration. He gave me lots of
encouragement and motivation to help me delivery to the best of my abilities.
I shall be failing in my duty if I dont acknowledge my debt to Mr.Chandan Kumar
(Sales Manager)
Edelweiss Broking Ltd for his valuable guidance and support, which helped me in
giving a shape to my study. His clear understanding of every aspect of the stock
market proved to be very beneficial for me. His experience in this field proved to be
very helpful to me during my internship and his knowledge was also very beneficial
to me whenever I faced and sort of problem.
I would also like to thank Mr. Amjad Khan, Regional Head, Edelweiss Broking Ltd,
for giving me an opportunity to work in the organization and help in fulfilling the
objectives of the project and all the valuable lessons that I have learnt on the way.
Last but not the least I would like to thank my colleagues in Edelweiss Broking
Ltd, who have also contributed in the project by giving me valuable feedback from
time to time.

1.

2|Page

Table of Content
1. Executive Summary
2. About Edelweiss Broking Limited
2.1 Profile
2.2 Overview
2.3 Approach
2.4 Senior Management Team
2.5 Financial Performance
3. Product and Services
3.1 Investment Banking
3.2 Institutional Equities
3.3 Asset Management
3.4 Wealth Management
3.5 Private Client Brokerage
3.6 Financing
4. History of Indian Stock markets
5. Current scenario in Indian Stock markets
6. Competition for Edelweiss
7. Comparison table of brokerage plans
8. Advantages of Edelweiss over its competitors
9. My scope of work during SIP
10. Challenges faced during SIP
11. Recommendations and Suggestions
12. My learning from SIP
13. Conclusion

1.

3 | Pa g e

1. Executive Summary
Edelweiss is one of the leading names in the field of financial services with
relation to stock markets and related financial services. Edelweiss has a variety
of financial products to cater to the need of the customers. Edelweiss is a
research driven company which prides on the research that it provides to its
client for safe investment in the stock markets. Before entering into retail
Edelweiss used to provide research to different companies working in this field.
Edelweiss is relatively new in the market as compared its competitors but is
rapidly making progress and catching up with them. The main area that
Edelweiss gets most of its revenue is through its advisory services in the area of
Merger and Accusation.

India is one of the fastest growing economies in the world and there is lots of
potential to grown in the market. The Indian market is largely untapped as only a
small section of the population invests in the stock market. There is very little
awareness of the stock market among the population. People have a negative
perception about the stock market and the stigma attached to it.
My main aim during the internship was to convince people to invest in the stock
market and answer all there queries and take them into confidence. My job was
to generate business by opening demats account for the company and
generating leads for them.
I did a variety of activity to generate business for the company through tele
calling, market visits, setting up canopy, corporate activity. During this various
activities my job was to interact with people provide them with knowledge about
investment opportunities in the stock market which would earn them handsome
returns.
I faced a number of difficulties during my internship period but was able to
overcome them through my knowledge and guidance of my seniors. I also
learned a great deal about how to sell a product and convince people to buy it by
solving all there queries. I also learned a great deal about the stock market and
how it works. I also learned a great deal about the stock market and its various
aspects, they way it functions and how to make investments.

1.

4|Page

2. About Edelweiss Broking Limited

2.1 Profile
EDELWEISS started its journey in Mumbai in the year 1995, by two IIM graduates,
Mr. Rashesh Shah and Mr. Venkat Ramaswami. Edelweiss was incorporated on
November 21, 1995 as a public limited company and received its certificate for
commencement of business on January 16, 1996. It commenced investment
banking activities & registered with SEBI as a 'Category I Merchant Banker' [as
defined under the Securities and Exchange Board of India [Merchant Bankers] Rules,
1992s] and thereafter as a 'Portfolio Manager' [as defined under the Securities &
Exchange Board of India [Portfolio Managers] Rules, 1993s] & as an 'underwriter'
under the Securities & Exchange Board of India [Underwritings] Regulations, 1993.
Entered the business of securities broking in the year 2002 by acquiring Rooshnil
Securities Private Limited which was later changed to Edelweiss Securities Private
Limited & is presently known as Edelweiss Securities Limited. The year 2004
witnessed the foray of Comp. into the businesses of insurance advisory as well as
commodities broking and trading. The business of insurance advisory is carried
through the subsidiary, Edelweiss Insurance Brokers Limited. The subsidiary, ECAL
Advisors Limited carries on the business of commodities broking & trading. The
Comp. also has its presence in non banking financial activities through its
subsidiaries, Crossborder Investments Private Limited [acquired in the year 2000s]
and ECL Finance Limited [incorporated in the year 2005s] which is NBFC's.
Edelweiss Real Estate Advisors Private Limited, which was previously our subsidiary
and our subsidiary Edelweiss Trustee Services Private Limited, were incorporated in
the year 2006, for launching the company first real estate fund which was
registered with the SEBI as a 'Venture Capital Fund' [as defined under the SEBI
[Venture Capital Funds] Regulations, 1996s]

1.

5|Page

2.2 Overview
The company practice this core thought of Create Ideas, Create Values that has
led to Edelweiss becoming one of the leading financial services company in India. Its
current businesses include investment banking, securities broking, and investment
management. It provides a wide range of services to corporations, institutional
investors and high net-worth individuals. The core inspiring thought of ideas
creating wealth and values are protecting it is translated into an approach that is
led by entrepreneurship and creativity and protected by intellectual rigor, research
and analysis. The company is leading provider of financial services products and
solutions to many HNI around the country.

2.3 Approach
Client Focus Edelweiss is driven by the emphasis I place on building longterm relationships with our clients. We work closely with our clients to equip
them with the ability to address large, fast-growing market opportunities.
Execution Orientation focuses obsessively on delivering high quality
execution through our experienced team of professionals. Each team is led by
senior personnel and is highly research and ideas driven. It places strong
emphasis on confidentiality and integrity in a sensitive business environment.
Culture Edelweiss fosters a culture that is entrepreneurial and results-driven
and that emphasizes teamwork and intellectual rigor. Our team is encouraged
to display higher levels of initiative, drive, and hunger for learning and taking
on additional responsibility.
Professional Integrity it place a strong emphasis on confidentiality,
honesty and integrity in our business dealings. We expect our people to
maintain high ethical standards, both in their professional and personal lives.
We strive to be fair in all our dealings. I respect our competitors.
Research Driven All our businesses are built on a research and analytics
foundation. Our understanding of underlying market trends and strong
analytical expertise has resulted in a demonstrated ability to identify
emerging trends and themes early. We seek to provide the highest quality
research and investment opinions to our clients.

1.

6|Page

2.4 Senior Management Team

Rashesh Shah

Venkat Ramaswamy

Chairman & CEO

Executive Director

Deepak Mittal
CEO, Edelweiss Tokio Life Insurance
Company Limited
Naresh Kothari
President & Head, Equities Capital
Market

Himanshu Kaji

President & Head, Treasury

Vikas Khemani
President & Head, Institutional
Equities

Ravi Bubna
President & Head, Wholesale
Financing

2.5 Financial Performance at a glance

President & Group COO

Rujan Panjwani

1.

7 | Pa g e

3.

Product and Services

3.1 Investment Banking

3.1.1 Overview
Our

Investment

Banking

business

is

dedicated

to

providing

corporations,

entrepreneurs and investors, the highest quality independent financial advice and
transaction execution. Our professionals offer a full range of services and
transaction expertise, including private placements of equity, capital raising
services in public markets, mezzanine and convertible debt, mergers and
acquisition and restructuring advisory services. We have a track record of
successfully closing more than 100 transactions to date.

3.1.2 Offerings
Private Equity Advisory - We have been a leading Private Equity advisor
for over a decade and have developed a strong expertise across industries
which enable us to recognize emerging industry themes and position
transactions within the context.
Structured Finance Advisory - Over the years, we have built up significant
expertise in structuring appropriate financing solutions for client specific
situations and identifying and placing the transaction with institutional
investors. Our portfolio of solutions comprises the following Promoters
Funding and Acquisition Financing.
Mergers and Acquisitions Advisory - Edelweiss M&A team provides
insights into how companies can grow and enhance their value. The M&A
team are engaged in turnkey transaction management and advise a diverse
range of clients in medium to large transactions. Our key strengths include
independent advice, deep sector knowledge backed by professionals with a
range of training and experience that spans across multiple cross-border
deals and our relationships with large corporate.
Real Estate Advisory - Our advisory solutions are primarily focused on
capital rising and cover the optimal financing mix, project valuation,
investment structuring and accomplishing capital raising at either the
enterprise level or the asset level. We manage Real Estate IPOs, QIPs, advise
enterprise level private equity financings, and enterprise level mezzanine
financing and structured debt. We have completed over $ 700 million in

capital rising in the last 18 months across multiple formats.

1.

8|Page

Equity Capital Markets - We are in the vanguard of equity capital markets

having brought to the market a large number of successful and path breaking
transactions. We advise leading Indian companies, banks, institutions and
businesses which are seeking to mobilize capital from investors in India and
overseas. Within the practice, we provide opportunities for clients to raise
funds through the following Initial Public Offering (IPOs) Follow-on Public
Offerings(POs)

Qualified

Institutional

Placements(QIP)

Rights

Issues

Preferential Allotments Foreign Currency Convertible Bonds(FCCBs) Global

Depository Receipts(GDRs)
Infrastructure Advisory - A critical ingredient for sustainable development
in India is the pressing need for Infrastructure creation on a commercially
viable basis. This signifies immense opportunities and challenges for the
sector. Recognizing this, Edelweiss new Infrastructure practice has been
formed to provide innovative solutions tailored to the unique financing and
advisory requirements of Indian infrastructure projects and developers. Our
team has a dedicated focus on the infrastructure sector, with considerable
experience, a deep understanding and a vast network of key relationships.
We provide Infrastructure project companies and developers the full range of
capital and advisory services.
Debt Restructuring Advisory - At Edelweiss we have a very competent
team offering comprehensive debt restructuring solutions, both under the
formal

Corporate

Debt

Restructuring

(CDR)

mechanism

as

well

as

negotiations with lender/consortium of lenders. Our team of senior exbankers and restructuring specialists have unparalleled experience of
restructuring debts worth over Rs. 75,000 crores, and an ability to provide
complete solutions and support to the Corporate.

3.2 Institutional Equities

Edelweiss Capitals Institutional Equities Business (IE) has become one of the top
five domestic brokerage houses and top three derivatives desks. It is the only
brokerage on the Street with a quant desk that provides a wide product range,
servicing all investor categories. The innovative mindset, unparalleled research,
agile sales teams, and intensive execution systems have enabled us to relentlessly
service our clients in different ways. It caters to a wide clientele comprising leading
domestic and international institutional investors, including Pension Funds, Hedge

Funds, Mutual Funds, insurance companies, and banks.

1.

9|Page

3.3 Asset Management

3.3.1 Overview
Edelweiss Asset Management offers a range of investment products and advisory
services across the risk return spectrum to individual and institutional investors. Our
close focus on client requirements is our inspiration in designing products which
offer the best opportunity for asset growth with a constant focus on risk and
preservation of capital.

3.3.2 Offerings
Portfolio Management - Edelweiss offers the discerning investor an
opportunity to access its asset management expertise through its portfolio
management service (PMS). The basic objective of this product is to provide
unbiased investment management strategy based on rigorous fundamental
analysis while taking cognizance of market conditions and movements.
Mutual Funds - Edelweiss Asset Management Limited follows a research
based

and

process

oriented

investment

approach.

Edelweiss

Asset

Management Limited is committed to observe the highest ethical standards

while deploying investors monies, servicing investors and dealing with
business partners.

3.4 Wealth Management

3.4.1 Overview
It is a specialized profession where our experts combine their efforts to meet the
wealth planning, investment, and financial management needs of individuals,
families, family offices, or corporate. Edelweiss Wealth Management takes one step
closer to you, by providing an "all-in-one approach. Advice on asset allocation and
thereby creating customized financial solutions for HNWIs, NRIs, Trusts and
Corporate.

We

offer

advisory

services

on

Structured

Products,

Portfolio

Management, Mutual Funds, Insurance, Derivative Strategies, Direct Equity, IPOs,

Real Estate Funds and Art Funds.

1.

10 | P a g e

3.5 Private Client Brokerage

3.5.1 Overview
The Private Client Services Group at Edelweiss is focused on providing products,
strategies and services to High Networth Individuals and Corporate Clients. We have
geographic reach through our Branches, Channel Partners & Investment Consultants
in over 19 locations in India. The PCG team has highly trained equity professionals,
who act as your Equity Advisor. Our ESL Equity Advisor proactively helps you take
informed investment decisions and build a healthy portfolio. We draw on our strong
presence and industry leadership to develop a portfolio of offerings designed to
serve the spectrum of financial needs. Our main objective is to provide clients with
all the tools and services they need to reduce the administrative burdens of
managing money and focus on what you do best - maximizing your trading
performance, building your business, and attracting new sources of capital.

3.5.2 Offerings
Cash Equity - Providing research based advice on select stocks from across
sectors to meet clients investment requirement ranging from positional
trading to long term investment goals. For our clients I provide ongoing
portfolio consultation with a dedicated relationship manager as one point
contact for all day-to-day execution of trades and other service requirements
such as advisory on investments.
Derivatives - Edelweiss being a pioneer in Quantitative & Alternative
Research, I leverage this strength for our derivatives strategies focused
towards short-term / medium investments of clients in PCG. Derivative
Strategy group, through its dedicated research team provides seamless
execution for its clients with trading view. The stock ideas generated are
enhanced by combination of technical view and derivative strategy along
with the statistical data. Based on the Quantitative Research products such
as Pair Trades & Alpha Trades are also initiated whenever I identify the
opportunity.
Financing - I offer various products and services to individuals and
corporates with a close focus on client requirements while designing our
products. Over a period of time I have been offering short term loans against
securities and/or to buy new securities. I also provide finance for investment

in primary market issues. I help promoters by financing against their share

holding to meet their business requirements, expansion of businesses and
diversification of the lines of

1.

11 | P a g e

business. I possess expertise in financing short and long term loan facility,
risk analysis, transfer and assessment besides a broad spectrum of services.

3.6 Financing
3.6.1 Overview
Edelweiss Housing Finance Limited (EHFL) is a Housing Finance Company
incorporated under the aegis of the National Housing Bank (NHB). It is part of the
Edelweiss Group of Companies. EHFL has an array of loan solutions which can be
tailored to your requirements. If youre looking for a Home Loan, do apply to EHFL
for the highest loan amount in the shortest time.

3.6.2 Offerings
Home Loans
Loan against property
25 year loan - The Newly launched 25 year Home loans help you purchase a
property and repay in lower / easily manageable installments
Refinancing - If you have already purchased a property and used your own
funds or borrowed from friends or relatives for the same, I could re-finance
the same.
Balance transfer & top up - If you already have a Home loan or a Loan against
Property running with any Bank or other financier, you could move the same
to EHFL a better rate of interest and a longer tenor, giving you the advantage
of a lower EMI. You can also avail of an additional ("Top-Up") loan against
same property.

1.

12 | P a g e

4. History of Indian Stock Market

The Bombay Stock Exchange is the oldest exchange in Asia. It traces its history to
the 1850s, when 4 Gujarati and 1 Parsi stockbroker would gather under banyan
trees in front of Mumbai's Town Hall. The location of these meetings changed many
times, as the number of brokers constantly increased. The group eventually moved
to Dalal Street in 1874 and in 1875 became an official organization known as 'The
Native Share & Stock Brokers Association'. In 1956, the BSE became the first stock
exchange to be recognized by the Indian Government under the Securities
Contracts Regulation Act. The Bombay Stock Exchange developed the BSE SENSEX
in 1986, giving the BSE a means to measure overall performance of the exchange.
In 2000 the BSE used this index to open its derivatives market, trading SENSEX
futures contracts. The development of SENSEX options along with equity derivatives
followed in 2001 and 2002, expanding the BSE's trading platform. Historically an
open outcry floor trading exchange, the Bombay Stock Exchange switched to an
electronic trading system in 1995.
The two popular exchanges were majority of stocks are traded are:Bombay Stock Exchange
(BSE)

National

Stock

Exchange (NSE)

The Bombay Stock Exchange also referred to as BSE 30 is a free-float market

capitalization-Iighted index of 30 Ill-established and financially sound companies
listed on Bombay Stock Exchange. The 30 component companies which are some of
the largest and most actively traded stocks are representative of various industrial
sectors of the Indian economy. Published since January 1, 1986, the SENSEX is
regarded as the pulse of the domestic stock markets in India. The base value of the
SENSEX is taken as 100 on April 1, 1979, and its base year as 1978-79.

1.

13 | P a g e

The National Stock Exchange (NSE) is India's leading stock exchange covering
various cities and towns across the country. NSE was set up by leading institutions
to provide a modern, fully automated screen-based trading system with national
reach. The Exchange has brought about unparalleled transparency, speed &
efficiency, safety and market integrity. It has set up facilities that serve as a model
for the securities industry in terms of systems, practices and procedures. The NSE's
key index is the S&P CNX Nifty, known as the NSE NIFTY (National Stock Exchange
Fifty), an index of 50 major stocks Iighted by market capitalization. T he products

that are traded in the National Stock Exchange are:Equity or Share

Futures (both index and
stock) Options (Call and
Put)
Wholesale
Debt
Market Retail Debt
Market

5. Current scenario in Indian Equity/Stock

Market
The Indian Equity Market is more popularly known as the Indian Stock Market. The
Indian equity market has become the third biggest after China and Hong Kong in the
Asian region. According to the latest report by ADB, it has a market capitalization of
nearly $600 billion. As of March 2009, the market capitalization was around $598.3
billion (Rs 30.13 lakh crore) which is one-tenth of the combined valuation of the Asia
region. The Indian equity market depends on three factors Funding into equity from all over
the
world
Corporate
houses
performance
Monsoons

5.1 Opportunities in Indian Equity Market

Indian has emerged as one of fastest growing economies in the past decade along
with China. India has
the largest number of people in the young section of the population. The Indian
equity market is largely
untapped with currently less than 5% of the population investing in the stock
market. With incomes of

people increasing there is huge potential in the Indian market for it to grow further
more people are
attracted towards the equity market and are moving towards it. Also since the
economy is growing at a
rapid pace more and more FII are attracted towards the Indian markets and are
investing heavily into it.

1.

14 | P a g e

1.

15 | P a g e

6. Competition for Edelweiss

1.

16 | P a g e

7. Comparison table of brokerage plans

Company Name

Delivery Charges in %

Intraday Charges in %

India Infoline

0.10

0.05

ICICI Direct

0.25 0.75

0.125 0.375

Angel Broking

0.10 0.60

0.05 0.30

Indiabulls

0.20 0.50

0.10 0.30

SMC

0.15 0.60

0.125 0.35

Religare

0.15 0.50

0.05 0.20

Sharekhan

0.05 0.50

0.05 0.25

Kotak Securities

0.10 0.50

0.05 0.30

5 paisa.com

0.10 0.55

0.05 0.20

HDFC Secutities

0.25 0.75

0.20 0.40

Motilal Oswal

0.25 0.45

0.05 0.30

Edelweiss

0.5 - 0.55

0.05 0.30

8. Advantages of Edelweiss over its

competitors
Actionable research and strategies relevant to your current stock holdings
and investment goals. An easier way to trade with simplified trading pages,
brokerage plans based on your trading patterns, live terminal experience and
single click execution. The web pages are very easy to
navigate and to do transactions.
Intelligent portfolio tracking by creating multiple sub portfolios according to
financial goals, track investment across assets and personalized advice based
on your financial goals.
24 x 7 access through mobile services and desktop tools stay updated on
stocks portfolios strategies.
Secured site to make investments, robust systems to handle traffic.
Xtreme trader the next generation online trading platform with Dow Jones

newswires.

1.

17 | P a g e

9. My scope of work during SIP

My scope of work during internship was to generate business for the company by
way of opening demats account. I was given intensive training during the starting of
our internship about the product and the details about it like the different brokerage
plans, various value added services provided by the company, extensive research
done by the company to provide the customers with accurate information and
provide the customers with opportunities to earn handsome returns on their
investments.
During my internship I was given the task of calling customers and trying to
convince, them to open demat account and investing in the stock market. I also
have the task of convince the customers that investing in the stock market is a
better option than investing money in FD, Post office schemes etc. The average
return from the stock market during the past five years is about 15% p.a. Once I had
convinced the client over the phone then the next task was to ask for a meeting
where I would clear any remaining doubts that the client may have and do the
necessary paper work that is required to open an demat account.
Apart from tele calling other ways of generating leads for the company was by way
of talking to people in the market and getting them to invest in the stock market.
Taking to them about ways by which they could start investment in the stock
market.
Another way of generating leads way by visiting corporate houses and making
presentation to group of people about how to go about investing in the stock
market. How they can minimize their risk and maximize their returns.
Another activity that I did was to set up canopy in strategic places like CP, Karol
Bagh, Jhandelewan where there is lots of activity and often visited by people of
different background. Where I could get to speak with people from different
profession and get to know there perspective about stock markets. Our task was to
interact with people and provide them with basic knowledge about investment
opportunities in the stock market. Our primary goal was to generate leads for the
company and getting people to invest in the stock markets and clear there
misconception that investment in the stock markets is risky and they would suffer
losses.

1.

18 | P a g e

10.

Challenges faced during my SIP

The challenges that I faced during our SIP was from two different sets of people, first
sets of people where those who have very little or no knowledge of the stock
markets and how it works, the second set of people where those who are already
active in the stock markets and are not ready to switch to a different company. I had
to tackle these two different sets of people very differently; our approach would
have to very different in these two cases.
The main challenge that I faced was to convince new people to invest and get
involved in the stock market. In India only a very small percentage of the population
invest in the stock markets. There is very little awareness about investment
opportunities that exists. I had to start from the scratch in order for them to
understand how the stock markets works and that there investment are absolutely
safe and secure. People also have the preconceived opinion that investment in the
stock markets is a risky business, they are happy to invest in various other sources
like banks, property, jewellary etc. They are of the opinion that once you have
invested your money in the stock markets it will never come back. Also they are not
ready to trust a private company that would manage their investments. They prefer
to invest in public sector banks and other govt. companies. They are not at all
comfortable with the idea of investment in the stock markets even if it could earn
them better returns. They are comfortable with whatever they are earnings are not
ready to explore new areas.
To get people who are already active in the stock markets to switch to a new
company was equally challenging if not more. Here the problem was to convince
people to try out our company and how I would offer products and services to them
than they are already getting form their existing broking company. It would take a
lot of persuasion and convincing, many round of meeting where I would present our
products and let them compare with their existing products. Also there would be lots
of negotiation about the different brokerage plans and brokerage rates. I would
have to offer the clients very low brokerage rates and multiple benefits to get them
to switch. They would demand very low brokerage rates and various other facilities
some of those would not be possible for us to give.
My seniors provided me with guidance and motivation that helped me in my

interaction with the clients and clearing their doubts. They explained to me in detail
the various benefits of the product and how the customer would benefit from it.

1.

19 | P a g e

11.

Recommendations and Suggestions

The two months that I spend in the company and having closely observed the
working I would suggest the following points that I feel would benefit the company
and help them attract more clients towards it. Following are the recommendations:The company only concentrates on getting advance brokerage the different
brokerage plan that they have are only about advance brokerage. If
somebody is not ready to give advance brokerage than there is nothing that
the company could offer them. There is no alternate plan with them so they
lose out on customers. Also each plan comes with a predefined turnover
volume, which I feel should not be there and the client should be free to trade
as much as he/she wants without any precondition.
The margin account that the company has were the client do not have to pay
advance brokerage, the brokerage will be charged when the client does an
transaction, the brokerage that the company charges is very high compared
to other companies. The brokerage part should be looked at by the company.
The brokerage plans that the company has been designed according to the
needs of the people who are already investing in the stock markets. There is
nothing for the people who are new to the market and want to start with
small amount of money initially. The brokerage plans are designed keeping in
mind the HNI clients.
The company is also very rigid in its approach; they are not ready to give
discounts beyond a certain point even if it means losing a client. The
company should be flexible in its approach and brokerage plans in order to
get new clients.
I believe that the Xtreme trader platform that is provided to only those people
who have taken the advance brokerage plans should be made available to
those clients also who have taken the margin account plan. It should be
standardized across all plans.
The company should try to concentrate on tier B and C town which are
rapidly growing and are the new emerging markets. There is lots of potential
in these markets. The company should tray and expands in these markets by
of branch offices or franchisees.
The brand awareness of the company among people is very low as compared
to its competitors; the company has to take steps to create awareness among

the people. This can be done by spending more on advertisements,

sponsorship, promotions etc.
1.

20 | P a g e

12.

My Learning from SIP

I learned a great deal about the stock market and its functioning during my two
months of internship. Earlier I had very little knowledge about the stock market and
how it works. I had no knowledge about how to invest in the stock market. I was
only aware about the existence of the Bombay Stock Exchange, I was not even
aware of the National Stock Exchange i.e Nifty.
During my internship I learned a great deal about the stock market and how to
invest in it. I also gained knowledge about two basic types of trading in stocks i.e
delivery and intraday. In delivery you have to hold the stock for more than one day
and in intraday you have buy and sell the stocks on the same day. I also gained fair
knowledge of how brokerage is calculated and the different brokerage plans that the
company has to cater to the needs of clients. The clients can choose the plans
according to his investment pattern and volume. I also gained fair knowledge of
various other forms of trading like Future and Options (F&O), derivatives, Debt
market, Currency, Commodities etc. I also learned about how lot size for F&O is
calculated and what types of taxes are levied on it.
My major learning was constant interaction with different people and trying to sell
demat account to them. I had to put my best foot forward in order to convince
people to invest in the market. There was also constant pressure from my team
leader to generate business for the company. I was given stiff targets by our team
leader which I had to achieve. I was made to work under constant pressure which I
believe will help me in the future. I got to know firsthand what pressure is all about
and how to work under constant pressure, how to answer all the queries raised by
the client.
During my internship period I also had the opportunity to test my selling skills and
my ability to convince people. During my internship I got experience about how to
talk people and convert them into clients for the company. I got to test my skills to
be patient and my ability to listen what the client wants and how I would be able to
convert the prospect into client. I got to understand as to how portfolio (basket of
shares from different sectors of the industry) is created keeping in mind the clients
preferences and his appetite to take risk.

I also got fair knowledge about how the company is gearing up to face stiff
competition from other similar companies and its vision for the future.

1.

21 | P a g e

13.

Conclusion

The two months that I have spent in my internship period would be a golden period
of my life in which I learned a great deal about the stock market and its functioning.
Earlier I had very little knowledge about the stock market but now I can say that I
have fair knowledge about the company and the stock market. I got fair knowledge
about how to work in a corporate environment and how to absorb pressure.
I learned things that are not found in books and those can only be learned when you
are out in the field, talking to people. I believe this will help me in the future. The
best part was the training sessions that were taken by senior persons in the
company to let us know about the various products of the company and how to
approach the customers with these products.
Overall I would say that the two months of my internship was full of learning and
wonderful experience will I will always keep in mind through my life.

1.

22 | P a g e