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An all-star cast.
Pictured are just some
Put yourself in good
of the faces that will
make this Biennial
the JCC Movement’s
essential leadership
company.
forum. Top: Kathy This Biennial promises to be one of the best ever. We have a fantastic lineup of
Manning, Kory Kogon, speakers: Bernie Marcus and Arthur Blank, founders of The Home Depot; Reynold
Jeri Sedlar, Bernie Levy, president of Lincoln Center for the Performing Arts; Kory Kogan, of the Franklin
Marcus. Center: Arthur Covey organization; Ariel Beery and Rabbi Sharon Brous—the next generation of Jewish
Blank, Jerry Silverman, leaders; and Joel Chasnoff, author and comedian, to teach and entertain us. CEO Jerry
Reynold Levy, Ariel Silverman and Chair Kathy Manning of Jewish Federations of North America will dialog
Beery. Bottom: Gina with us, Gina Hoagland of Collaborative Strategies will strategize with us, and Ann
Hoagland, Sharon Cohen and Robert Calabrese will help us be better leaders. (continued on following page)
Brous, Dan Cohen...
and a spot reserved
for you. Biennial 2010: This year is different.
 Put yourself in good company.
(continued from front page) We will have fun at the World of Coca-Cola and enjoy a Southern
Soiree and Barbeque at the Marcus JCC of Atlanta. You will remember why you do what you
do when you see An Article of Hope, a 50-minute documentary film that tells the inspiring
story of Ilan Ramon, the first Israeli astronaut, and the tiny Torah that he took with him on
the doomed Space Shuttle Columbia. The Torah had survived the Holocaust, and Ramon
believed it symbolized the resilience of the Jewish people. Director Dan Cohen will talk about
the making of the film.
Join us at J’s “STAKE” HOUSE as we share the menu of JCC Association programs and
services that is available to all JCC stakeholders Sunday, May 2. Find out everything you can
register take advantage of as an affiliated JCC. There’s more than you know!
today Take Advantage of Your Affiliation with the JCC Movement by joining hundreds of other
biennial.jcca.org JCC leaders, executive directors and senior professionals as they come together to learn and
share from each other. Don’t miss out—this opportunity only comes along every two years!

Shining stars
Thank you Many exceptional individuals—both volunteers and professionals—have shaped the JCC
Movement and contributed to its achievements. As customary, we will be honoring some
to our of them at the Biennial with a reception on Monday.
Biennial
Stephen Reiner
sponsors! Stephen Reiner, New York, New York, is accepting the Frank L. Weil Award. As chair of
the JCC Maccabi Games® Central Governing Board for 14 years, he made a tremendous
contribution to the growth and success of an event that draws thousands of Jewish teens
gold: each summer.

Arlene Barron
The Florence G. Heller Professional Award is being presented to Arlene Barron, executive
director of the New Orleans JCC. Her leadership steered the JCC through the disaster of
Hurricane Katrina and brought it to a place where it could host JCC Maccabi ArtsFest® two
years later.

Marcus Foundation
The Morton L. Mandel Jewish Education Award is going to the Marcus Foundation of
Atlanta, Georgia for its investment in the future of Jewish children and their families
through their support of An Ethical Start®, JCC Association’s early childhood values-
development curriculum based on Pirkei Avot.
silver:
Alan P. Solow and Paula L. Sidman
We will also be recognizing our chair, Alan P. Solow, who will be ending his tenure, and
Paula L. Sidman, who will succeed him.

The Coca-Cola Company® and JCC Maccabi host communities

We are showing our appreciation as well to The Coca-Cola Company® for donating more
than one million dollars over twenty years of sponsorship, and to the host communities of
the JCC Maccabi Games® and JCC Maccabi ArtsFest®, who have enriched the lives of tens
of thousands of Jewish teens.
Also being honored are two outstanding professionals who will retire this spring after
each devoting 40 years of service to the JCC Movement: Jerry Wische, executive vice-
bronze: president of the JCC of Houston, and Steven Rod, JCC Association vice-president of
professional development services.

With the right tools, anything is possible. Biennial 2010

For more information, visit biennial.jcca.org, or contact Robin Ballin (212) 786-5112 or [email protected].
Where are we going? (And how do we get there?)
Join us on Tuesday, May 4, as we share key information about five important initiatives
to help JCCs move forward.

Moving from fitness to wellness

While JCCs have been known for providing high quality
fitness services, current health needs call for a new approach. Moving
Wellness involves a more holistic model, which includes a From
healthy mind and soul in a healthy body. JCCs are uniquely
equipped to provide programming to answer this need. fitness to
wellness
Jewish day camping
JCC day camps serve over eighty thousand children and
more than ten thousand staff each summer. That’s a great
opportunity to connect children and their families to Jewish
life, and to other programs in the JCC. But first we need to
know what’s happening at the many different day camps. To connecting
that end, we are planning a landmark study in 2010 of the
impact of Jewish day camping, and we’re beginning to build with the
the capacity of JCC day camps to be even stronger in their next
administrative and programmatic work. generation
Engaging the next generation of jewish
of Jewish leaders leaders
How many JCC leaders are in their twenties, thirties, and
forties? How successful have we been at engaging this younger
group? The average age of JCC board members does not
reflect the great potential of younger, entrepreneurial leaders.
We need meaningful leadership development programs to
significantly increase the presence of this age cohort on our
boards. This is an urgent priority for the entire movement if we jewish day
are to effectively reshape our agencies for the emerging needs camping
of both individuals and the larger community.

Israel and JCCs

One cannot consider the future of North American JCCs
without articulating a renewed vision for a vibrant relationship
with Israel. The classical Zionism of building the Jewish state
is not persuasive to younger generations as a reason to
connect to Israel. Still, Israel is, and must remain, central to building
our understanding of Jewish identity and peoplehood. The
JCC has a unique ability and responsibility to create real and a 21st
meaningful connections to Israel for our members and for the century
larger community. One helpful framework comes from the REUT connection
institute, which has developed an approach to a new Zionism
to israel
that resonates with a new generation.

Executive succession
A major element of the success of the JCC or any institution
is the leadership provided by the chief professional officer. A
significant number of our executive directors (as well as those
of other Jewish organizations) will retire within the next ten
years. The entire movement must focus on identifying potential executive
CEOs both within and without, and preparing them to assume
succession
these significant responsibilities. Each JCC should have a plan
for succession of executive leadership, just as many have for at JCCs
assuring high quality volunteer leaders. We cannot afford to
wait until these positions are open to take action.
 Book your
hotel room
now! READ ALL ABOUT IT:
Our convention rates are guaranteed
only through March 26!
Several of our Biennial speakers have recently published books, which will
biennial.jcca.org/hotel.php be for sale at the Biennial. The authors will be available for book signings
following their respective sessions:

Joel Chasnoff
This week, The 188th Crybaby Brigade moved to No. 3
on the Denver Post bestseller list for nonfiction.
Chasnoff will be the emcee at the Conference-wide
lunch on Tuesday, May 4.

Reynold Levy
Levy is a master fundraiser and president of Lincoln
Center for the Performing Arts in New York City. his
book, Yours for the Asking: An Indispensible Guide to
Fundraising and Management will be available at the
Biennial. He has also written two other books, Nearing
the Crossroads: Contending Approaches to American
Foreign Policy and Give and Take: A Candid Account
of Corporate Philanthropy. Levy will be the keynote
speaker at the Tuesday, May 4 plenary.

Kory Kogan
Tips for making the most
Kory Kogan, representing the Franklin Covey
of the Biennial! organization, will be training us on the importance of
Get your Delegation together in trust in our JCCs and in all organizations. One copy of
advance to: The Speed of Trust by Stephen M.R. Covey will be given
to each JCC at the Biennial, and to each Esther Leah
• Assign attendance at sessions
Ritz Next Generation Awardee. Kogan will be the keynote
to make sure you cover all
speaker at the Wednesday, May 5 plenary.
pertinent meetings and
learning sessions Jeri Sedlar
• Create a mechanism to Sedlar is co-author of Don’t Retire, Rewire! and will be
provide a full report upon the speaker at two seminar sessions for Track 2: Building
returning to your JCC Your Program for Adults, on Monday, May 3.

Don’t miss out on these discounts!

Increase the size of your 2008 delegation by
For each eight (8) full paying delegates
at least two full paid registrations for 2010 and
registered, a JCC can send one staff person OR your executive director’s registration fee will be
at the discounted registration fee of $345.
discounted to $345.

e
520 Eighth Avenue | New York, NY 10018 r onlin
(212) 532-4949 | www.jcca.org registe rg
jcca.o
Alan P. Solow
Chair
Allan Finkelstein
President
Marvin Gelfand
Chair, Biennial
Robin Ballin
Biennial Director
biennial.
Committee