ABSTRACT:

This MBA training project of human resource will facilitate and enables the management to
know the perceptions and inner feelings regarding the job they are performing on day-to-day
basis. The term employee job satisfaction reveals and focuses on the likes and dislikes of the
employees of big bazaar. In this particular study the researchers tries to identify the causes for
satisfaction and dissatisfaction among the employees. So this is the most effective and
selective instrument for diagnosing and peeping into the employees problems

INTRODUCTION:
Human resource management is also a management function concerned with hiring,
motivating, and maintaining people in organization. It focuses on people in organizations.
The primary objective of HRM is to ensure the availability of a competent and willing work
force to organization.HRM objectives are four social, organizational, functional and personal.
HRM is management function that helps managers recruit, select, train and develop
members for an organization.
HRM functions are not confined to business establishments only. They are applicable
to non business organizations, too, such as education, health care, recreation, and the like.
Employee job Satisfaction is a prerequisite for the customer satisfaction. Enhanced
employee satisfaction leads to higher level of employee retention. A stable and committed
workforce ensures successful knowledge transfer, sharing, and creation for continuous
improvement, innovation, and knowledge-based total customer satisfaction.
When companies are committed with providing high quality products and services;
when companies set high work standards for their employees; and when employees are
empowered through training and development, provided with knowledge and information,
permitted to make mistakes without punishment, and trusted; they will experience an increase
in their level of satisfaction at work. This level of satisfaction can be enhanced further if
teamwork and visionary leadership are introduced.
Continuous improvement comes from the efforts of the empowered employees
motivated by visionary leadership. This is supported by the findings that empowerment and
visionary leadership both have significant correlation with employee satisfaction. Teamwork
is also supported by the findings. In addition, the study found significant correlation between
employee satisfaction and employees intention to leave.
The success of a corporation depends very much on customer satisfaction. A high
level of customer service leads to customer retention, thus offering growth and profit
opportunities to the organization. There is a strong relationship between customer satisfaction
and employee satisfaction. Satisfied employees are more likely to stay with company and

become committed and have more likely to be motivated to provide high level of customer
service, by doing so will also further enhance the employees satisfaction through feeling of
achievement. Enhanced employee satisfaction leads to improved employee retention; and
employee stability ensures the successful implementation of continuous improvement and
customer satisfaction. Customer satisfaction will no doubt lead to corporate success and
greater job security. These will further enhance employee satisfaction. Therefore, employee
satisfaction is a prerequisite for customer satisfaction.
Every employee is the asset of the organization. Success of any organization depends
upon how well each employee in the organization perform. Only a satisfied employee can
contribute more towards the organization for satisfying the organizational as well as his/her
personal goal. One of the main factors that determine the satisfaction of any employee is the
quality of work life inside the organization.
In the present conditions people perform better when they are allowed to participate
in managing their work and make decisions. Quality of work life motivates people by
satisfying not only their economic needs but also their social and psychological needs. To
satisfy the new generation workforce, the organization need to more concentrate on quality of
work life. The organization is successful only when they provide proper facilities to
balancing employees work life with the personal life. Organizations are enjoying quality of
work life programs in the form of increased productivity, and an efficient, satisfied
employees to achieve their goals and objectives. High quality people are needed to take on
the job towards prosperity and wellbeing.

Objectives of the study:

To study of employee job satisfaction in big bazaar will be carried out with the following
objectives.

To describe the various expectations that determines the satisfaction level of

employee.

To identify the factors concerning employee job satisfaction.

To measure the level of satisfaction of employees with respect to the companies.

To analyze the collected data

To Measure the satisfaction levels of employees on various factors and give

suggestions for improving the same.

To study the relationship between the personal factors of the employee (Gender,
Designation, Qualification, Age, and Years of Service in a company) with
satisfaction level.

To derive and analyze the current satisfaction level of the employees in the
company

To study the various factors which influencing employee satisfaction.

SCOPE OF THE STUDY:

My study was focused on job satisfaction of employees since it is necessary to focus
on the levels of satisfaction by smooth functioning of organization are also to maintain and
retain employees for longer time. So my study encompasses both managerial and nonmanagerial employees of Big bazaar.
Scope of the study is to carry out the study of the employee satisfaction at company
and assess the employee satisfaction level in present competitive environment of Industry to
help knowing and reading of the minds of the current generation professionals regarding their
Company Culture, Compensation, Work atmosphere, Management support, Job satisfaction,
performance appraisal and Career growth opportunities. This study refers employee
satisfaction of Employees at BIG BAZAAR. Employees are the basis of every organization.
Recruiting and retaining knowledgeable people for the job is essential for an employer. But it
works only if employee satisfaction is considered more important because of it employees
attracted and not leave the company. It is require studying the various factors to assess
employee satisfaction level.

NEED FOR THE STUDY ON EMPLOYEE JOB SATISFACTION

1. To study employee job satisfaction which helps the company to maintain standards
& increase productivity by motivating the employees.
2. To study how much the employees are capable & interest at work place.
3. "Human resource" is the most important resources for any organization, so to study on
employees job satisfaction helps to know the working conditions & what are the
things that affect them not to work properly. So to study on employee satisfaction is
necessary.
4. The employee satisfaction is the orientation of the industry towards his work role,
which he is presently playing. The organization will only thrive and survive when its
employees are satisfied.
5. This makes person says completely that he is fully satisfied with the job. This study
conducted so that the employees give their full, honest and frank opinion by
remaining anonymous about how they feel about their jobs.
6. The survey is also useful way to assess the training needs and also a tangible
expression of the managements interest in the employee welfare, which would give
the employee a cause to have and feel better towards the management.

RESEARCH DESIGN AND METHODOLOGY:

In this chapter need, objectives and research design and methodology followed during
the study are in detail.

RESEARCH METHODOLOGY:
The methodology that is adopted for the study is such that it facilitates the data
accumulation. The information is gathered through survey method. The survey method
has been adopted for collecting the data from employees.

RESEARCH DESIGN:
Research design is defined as the specification of methods and procedures for
acquiring the information needed. Generally the research design is any of the
following three types

DESCRIPTIVE

EXPLORATORY

CASUAL

DESCRIPTIVE STUDY:
Descriptive study/research is marked by the prior formulations and specific research
questions. The investigator already knows a substantial amount about the research
problem before the project is initiated. Hence this is chosen for my research.
EXPLORATORY STUDY:
The major purpose of exploratory study is the identification of problem, the more
precision formulation of problem and the formulation of new alternative courses of
action.
CASUAL STUDY:

The study involves the determination of the causes of what the researchers are
predicting. This is mainly a cause and effect study.
The research design selected by the researcher in the present study is
DESCRIPTIVE in nature.

RESEARCH INSTRUMENT:
HR research has a one main research instruments in collecting primary data. That is
questionnaires.
In order to extract first hand information from the respondents, a pre-tested
questionnaire was prepared and the same was administered to the respondents.

DATA SOURCES:
Data means a collection of facts in real life statistical data is a collection of facts in
numerical figures.
The data sources are usually identified using the type of data needed. There are two
types of data.
1.

Primary data

2.

Secondary data

PRIMARY DATA:
The first hand information by the investigator by means of observation face to face
questioning, telephone interview and mailing questionnaire is called primary data.
Primary data consists of original information gathered for a specific purpose.
SOURCES OF PRIMARY DATA:
For the purpose of present study, the primary data collected from respondents by
contacting them personally.
SECONDARY DATA:
Secondary data consists of information that already exists somewhere, has been
collected for another purpose.
SOURCES OF SECONDARY DATA:
For the purpose of present study, the secondary data was collected from published data of
the companies.
POPULATION:
Population is the aggregate of objects animate and in animate, under study in any statistical
investigation.

RESEACH METHODOLOGY:
1.
2.
3.
4.
5.

Research design
Research method
Research instruments
Source of data
Primary data

structured questionnaire
6. Secondary data
broachers and internet
7. Population size
8. Sample size
9. Sampling unit
10. Sampling procedure
11. Statistical tool

LIMITATIONS OF THE STUDY:

:
:
:
:
:

Descriptive nature
Survey method
A well structured questionnaire
Primary data and Secondary data
Collection of primary data through

It is collected from the company

:
:
:
:

200
100
Managerial and non-managerial
Convenience sampling
Simple percentage method

Due to constraint of time and resources, the study was conducted in big bazaar
and the results of the study cannot be generalized.

The accuracy of the analysis and conclusion drawn entirely depends upon the
reliability of the information provided by the employees.

Sincere efforts were made to cover maximum departments of the employees, but
the study may not fully reflect the entire opinion of the employees.

In the fast moving/changing employees behavior, many new and better things
may emerge in the near future, which cannot be safeguard in this report.

Confidentially matter restricts for an in depth study.

This study is only limited to this company.

The method of random sampling is suitable for small populations only.

To create good image, respondents may give responses vary from the facts.

Some respondents hesitated to give the actual situation; they feared that
management would take any action against them.

It does not ensure proportionate representation to all constituent group of

population.

I was able to cover only those employees who were currently working in the
company.

COMPANY PROFILE
INTRODUCTION OF COMPANY PROFILE
Pantaloon Retail (India) Limited, is Indias leading retailer that operates
multiple retail formats in both the value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the company operates over 12 million square
feet of retail space, has over 1000 stores across 71 cities in India and employs over 30,000
people.
The companys leading formats include Pantaloons, a chain of fashion outlets,
Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends
the look, touch and feel of Indian bazaars with aspects of modern retail like choice,
convenience and quality and Central, a chain of seamless destination malls. Some of its other
formats include Brand Factory, Blue Sky, all Top 10 and Star and Sitara. The company also
operates an online portal, futurebazaar.com.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a
large-format home solutions store, Collection i.e., selling home furniture products and eZone
focused on catering to the consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by
the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year
2007 at the World Retail Congress held in Barcelona.
Pantaloon Retail is the flagship company of Future Group, a business group catering to the
entire Indian consumption space.

Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of
Indias leading business houses with multiple businesses spanning across the consumption
space. While retail forms the core business activity of Future Group, group subsidiaries are
present in consumer finance, capital, insurance and entertainment, brand development,
retail real estate development, retail media and logistics.

Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million
square feet of retail space in 71 cities and towns and 65 rural locations across India.
Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and
is listed on the Indian stock exchanges. The company follows a multi-format retail strategy
that captures almost the entire consumption basket of Indian customers. In the lifestyle
segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of
seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket
format that combines the look, touch and feel of Indian bazaars with the choice and
convenience of modern retail.
In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic
expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata,
Hyderabad and

Bangalore.

The groups specialty retail formats include, books and music chain, Depot, sportswear
retailer, Planet Sports, electronics retailer, Ezone, home improvement chain, Home Town
and rural retail chain Aadhar, among others. It also operates popular shopping portal,
futurebazaar.com.
Future Capital Holdings, the groups financial arm provides investment advisory to assets
worth over $1 billion that are being invested in consumer brands and companies, real
estate, hotels and logistics. It also operates a consumer finance arm with branches in 150
locations.
Other group companies include, Future Generali, the groups insurance venture in
partnership with Italys Generali Group, Future Brands, a brand development and IPR
company, Future Logistics, providing logistics and distribution solutions to group
companies and business partners and Future Media, a retail media initiative.
The groups presence in Leisure & Entertainment segment is led through, Mumbaibased listed company Galaxy Entertainment Limited. Galaxy leading leisure chains,
Sports Bar and Bowling Co. and family entertainment centers, F123. Through its partner
company, Blue Foods the group operates around 100 restaurants and food courts through
brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney
and Gelato.

Future Groups joint venture partners include, US-based stationery products retailer,
Staples and Middle East-based Axiom Communications.
The groups flagship company, Pantaloon Retail was awarded the International Retailer of
the Year 2007, by the US-based National Retail Federation, the largest retail trade
association and the Emerging Market Retailer of the Year 2007 at the World Retail
Congress in Barcelona.
Future Group believes in developing strong insights on Indian consumers and
building businesses based on Indian ideas, as espoused in the groups core value of
Indians. The groups corporate credo is, Rewrite rules, Retain values.

Future Group Manifesto

Future the word which signifies optimism, growth, achievement, strength,
beauty, rewards and perfection. Future encourages us to explore areas yet unexplored,
write rules yet unwritten; create new opportunities and new successes. To strive for a
glorious future brings to us our strength, our ability to learn, unlearn and re-learn, our
ability to evolve.
We, in Future Group, will not wait for the Future to unfold itself but create future
scenarios in the consumer space and facilitate consumption because consumption is
development. Thereby, we will effect socio-economic development for our customers,
employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and
when they need.
We will not just post satisfactory results, we will write success stories.
We will not just operate efficiently in the Indian economy, we will evolve it.
We will not just spot trends; we will set trends by marrying our understanding of the
Indian

consumer to their needs of tomorrow.

It is this understanding that has helped us succeed. And it is this that will help us succeed
in the Future. We shall keep relearning. And in this process, do just one thing.

Rewrite Rules. Retain Values.

Group Vision:
Future Group shall deliver Everything, Everywhere, Everytime for Every Indian
Consumer in the most profitable manner

Group Mission:
We share the vision and belief that our customers and stakeholders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development.
We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments for classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to make us successful.

Core Values:
Indian ness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.
Adaptability: to be flexible and adaptable, to meet challenges.
Flow: to respect and understand the universal laws of nature.

Awards:
Images Fashion Forum 2009:

Most Admired Fashion Group Of The Year - Future Group

Most Admired Private Label - Pantaloons, the lifestyle format

Critics Choice For Pioneering Effort In Retail Concept

Creation - Central

Coca-Cola Golden Spoon Awards 2009:

Most Admired Food & Grocery Retailer Of The Year

Most Admired Food Court

Most Admired Food Professional

Indian Retail Forum Awards 2008:

Most Admired Retail Company of the year - Future Group

Retail Face of the Year - Kishore Biyani

Best Retailer Of The Year ( Hypermarket) - Big Bazaar

Future Group was awarded the Most Admired Retail Company of the year by the
Indian Retail Forum at a glittering ceremony organized in Mumbai. Mr. Kishore Biyani also
won Retail Face of the Year.
India Retail Forum (IRF) is a platform for intellectual insights and information
exchange for the retail business in the Indian subcontinent. The forum presents the business
of retail in the region to a global audience, with the express aim of facilitating understanding
about and encouraging investment in this massive marketplace.
Big Bazaar, the value format of Future Group bagged the Best Retailer of the Year
(Hyper market).

The INDIASTAR Award 2008:

Food Bazaar: Best Packaging Innovation

Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in India, for
its private label brand Fresh and Pure Chakki Atta.
INDIASTAR Award is a biennial event which aims to promote and encourage excellence
in packaging design, innovation and technology. The contest was established in 1972 and is
considered as the most popular and premier event for Indias packaging fraternity. This year
there were around 357 entries and the participants had to submit a sample of their designs for
selection. With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer
to win the prestigious INDIASTAR Award.

Retail Asia Pacific 500 Top Awards 2008

Gold Winner -Top Retailer 2008 Asia Pacific

Retail Asia Publishing Pte, the institutor of these awards, aims to set a platform that
appraise, raises and recognizes the development and growth of retailing throughout the Asia
Pacific region.

Coca-Cola Golden Spoon Awards 2008

Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani.

Most Admired Food & Grocery Retailer of the Year Supermarkets: Food Bazaar.

Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar.

Most Admired Retailer of the Year - Dynamic Growth in Network Expansion across
Food, Beverages & Grocery: Future Group.

Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big Bazaar.

The Coca-Cola Golden Spoon Awards 2008, were given away for the first time as a
culmination of the Food Forum India 2008 - a two day convention which saw the
participation of leading brands, retailers & retail support organizations from across the
globe. The awards were presented to honour enterprise, innovation and achievement
in the food retailing business as a benchmark of excellence.

Future Ventures:
Future Ventures, seeks to promote and participate in innovative and emerging
business ventures in India. The company intends to play a role in powering entrepreneurship,
by promoting or participating in diverse business activities, primarily in consumption-led

sectors in the country, which it defines as sectors whose growth and development will be
determined primarily by the growing purchasing power of Indian consumers and their
changing tastes, lifestyle and spending habits.
The company will also participate in businesses where it exercises control or
influence, and can add value as active shareholders, by utilizing the experience and
knowledge of the Future Group, and specifically its parent, Pantaloon Retail

Meet India's King of Retail:

Pantaloon's Kishore Biyani has become India's largest retailer, but still has several
aces up his John Miller shirtsleeves.
In India's chaotic markets, Kishore Biyani is the unchallenged king of retail. He has
the knack of catching rivals off-guard and striking where it hurts most.
And now that he's set himself the task of retaining control of the largest retail space in
the country, he won't let anyone - suppliers or international promoters included - catch him
slacking.
The latest to face the wrath of the 43-year-old is South African hypermarket Shoprite,
which opened shop in Mumbai [ Images ] last month through a franchise agreement with
local company Normal Lifestyle.

The hypermarket began retailing products from big boys Nestle [ Get Quote ],
Unilever and Procter & Gamble at consumer discounts of 20-30 per cent, lower than even
Biyani's purchase prices in his Big Bazaar and Food Bazaar stores.
Instead of chewing his nails, Biyani turned confrontationist, asking why the
multinationals were offering Shoprite better prices, even withdrawing Nestle products from
his stores when the company did not respond.
Two days later the Nestle products were back, but not before the company had
clarified its stance. Says Biyani, "Shoprite is involved in predatory pricing. There are rules
against this in every part of the world."
But as a result of his tough stance, the three MNCs have asked Shoprite to roll back
the offers or face withdrawal of supplies, he says.

And he was proved right when the Kolkata Pantaloon store became a raging success
and Biyani stepped on to the turf as a super retailer.
Other professionals have wondered where Biyani picked up the tricks of the retailing
trade. Some he learned from his own mistakes, he admits. Others he picked up from the big
boys of international retail.
"I read every book on Sam Walton, Macy's, Marks & Spencer and management gurus
like Tom Peters whose book 'Reimagine' impressed me." Even now he reads a management
book every fortnight - Stephen Covey, Robert Kaplan or James Collins.

But unusual as it might seem, he also made it a point to stay away from these stores.
The reason: "By going to a Wal-Mart or a Macy's, you could get overwhelmed into thinking
that was the best model and stop learning," he says.

Mr. Gopikishan Biyani, whole time Director:

Gopikishan Biyani is a commerce graduate and has more than twenty years of
experience in the textile business.

Mr. Rakesh Biyani, Whole time Director:

Rakesh Biyani is a commerce graduate and has been actively involved in category
management; retail stores operations, IT and exports. He has been instrumental in the
implementation of the various new retail formats.

Mr. Vijay Kumar chopra, Independent Director:

V.K Chopra is a fellow member of The Institute of chartered Accountants of India
(ICAI) by profession and is a certified Associate of Indian Institute of Bankers (CAIIB). His
banking career spans over 31 years and he has served senior management position in Central
Bank of India, oriental Bank of commerce, SIDBI , Corporation Bank and SEBI.
Major Milestones
1987

Company incorporated as Manz Wear Private Limited. Launch of Pantaloons

trouser, Indias first formal trouser brand.

1991

Launch of BARE, the Indian jeans brand.

1992

Initial public offer (IPO) was made in the month of May.

1994

The Pantaloon Shoppe exclusive menswear store in franchisee format launched

across the nation. The company starts the distribution of branded garments

through multi-brand retail outlets across the nation.

1995

John Miller Formal shirt brand launched.

1997

Company enters modern retail with the launch of the first 8000 square feet store,
Pantaloons in Kolkata.

2001

Three Big Bazaar stores launched within a span of 22 days in Kolkata,

Bangalore and Hyderabad.

2002

Food Bazaar, the supermarket chain is launched.

2004

Central - Indias first seamless mall is launched in Bangalore.

2005

Group moves beyond retail, acquires stakes in Galaxy Entertainment, Indus

League Clothing and Planet Retail.
Sets up Indias first real estate investment fund Kshitij to build a chain of
shopping malls.

2006

Future Capital Holdings, the companys financial is formed to manage over $1.5
billion in real estate, private equity and retail infrastructure funds. Plans forays
into retailing of consumer finance products.
Home Town, a home building and improvement products retail chain is
launched along with consumer durables format, Ezone and furniture chain,
Furniture Bazaar.
Future Group enters into joint venture agreements to launch insurance products
with Italian insurance major, Generali.
Forms joint ventures with US office stationery retailer, Staples.

2007

Future Group crosses $1 billion turnover mark.

Specialized companies in retail media, logistics, IPR and brand development and
retail-led technology services become operational.

Pantaloon Retail wins the International Retailer of the Year at US-based National
Retail Federation convention in New York and Emerging Retailer of the Year
award at the World Retail Congress held in Barcelona.
Futurebazaar.com becomes Indias most popular shopping portal.
2008

Future Capital Holdings becomes the second group company to make a

successful Initial Public Offering in the Indian capital markets.
Big Bazaar crosses the 100-store mark, marking one of the fastest ever
expansion of a hypermarket format anywhere in the world.
Total operational retail space crosses 10 million square feet mark.
Future Group acquires rural retail chain, Aadhar present in 65 rural locations.

STORE STRUCTURE
STORE
MANAGER
ASSISTANT
STORE
MANAGER

DEPARTMENT
MANAGER
ASSISTANT
DEPT
MANAGER
TEAM
MEMBERS

INDUSTRY PROFILE

Retailing
Retailing is the transaction between the seller and consumer for personal
consumption. It is does not include transaction between the manufacturer, corporate
purchase, government purchase and other wholesale purchase. A retailer stocks the
goods from the manufacturer and then sells the same to the end user for a marginal
profit.

Introduction
Retailing involves all activities incidental to selling to ultimate consumer for
their personnel family and household use. It does this by organizing their availability
on a relatively large scale and

supplying them to a customer on a relatively small

scale. Retailer is any person/organization instrumental in reaching the goods or

merchandise or services to the end users. Retailer is a must and cannot be eliminated.
The Indian retailing industry is becoming intensely competitive, as more and
more payers are Vying for the same set of customers. The major retail players are
Pantaloon Retail, Shoppers Stop, Reliance, etc..,

Retail Industry in India:

Challenges Opportunities and Strategies
Retailing is one of the biggest sectors and it is witnessing revolution in India.
The new entrant in retailing in India signifies the beginning of retail revolution. India's
retail market is expected to grow tremendously in next few years. According to AT
Kearney, The Windows of Opportunity shows that Retailing in India was at opening

stage in 1995 and now it is in peaking stage in 2006. India's retail market is expected
to grow tremendously in next few years. India shows US$330 billion retail market that
is expected to grow 10% a year, with modern retailing just beginning. India ranks first
in 2005. In fact, in 2005 and 2006, India is the most compelling opportunity for
retailers, because now India is in peaking stage. This window of opportunity is useful
for executives who plan their market-specific strategies; the four stages or the
lifecycle of this industry is as as follows:

A. Introduction:
Strategy suggested: A rapid penetration strategy is suggested at this Stage i.e. low
price and high promotion.

B. Growth:
The strategy of adopting quality and styled products with new models and shift of
advertising from product awareness to product preference Eg ; the big bazaar
advertisement says surf excel is cheaper than the market price. The idea behind
adopting strategy is to strengthen against competitors

C . Maturity:
Enter new market segments that is either enter new geographic areas e.g. ;vishal
megha mart has opened stores in smaller cities tier II and III cities

Decline:

The window of opportunity is closing fast and modern retail share is reaching 40 to 60
percent. Though the opportunity is closing the existing retailers can enter with new
formats such as discount models or non-food formats such as consumer electronics
and apparel.
Window of opportunity ends for about 5 to 10years before a market enters the
closing phase and reaches saturation level. India for example, was in the opening stage
in 1995 and entered peaking stage in the year 2003 and reached number 1 rank
in2005.

PRESENT INDIAN SCENARIO

* unorganized market: Rs. 583,000 crores
* Organized market: Rs.5, 000 crores
* 5X growth in organized retailing between 2000 - 2005
* Over 4,000 new modern Outlets in the last 3 years
* Over 5,000,000 sq. ft. of mall space under development
* The top 3 modern retailers control over 750,000 sq. ft. of retail space
* Over 400,000 shoppers walk through their doors every week
Growth drivers in India for retail sector

Rising incomes and improvements in infrastructure are enlarging Consumer

markets and accelerating the convergence of consumer tastes.

 Liberalization of the Indian economy

Increase in spending Per capita Income.
Advent of dual income families also helps in the growth of retail Sector.
Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc.

Consumer preference for shopping in new environs

The Internet revolution is making the Indian consumer more Accessible to the

growing influences of domestic and foreign retail Chains. Reach of satellite T.V.
channels is helping in creating awareness about global products for local markets.

About 47% of India's population is under the age of 20; and this will increase to

55% by 2015. This young population, which is Technology- savvy, watch more than
50 TV satellite channels, and display the highest propensity to spend, will immensely
contribute to the growth of the retail sector in the country.
Availability of quality real estate and mall management practices
Foreign companies' attraction to India is the billion plus Population.

Scope in retailing
Retail is clearly the sector that is poised to show the highest growth in the next five
years. The sector is set for a revolution, as both the present players and new entrants

are gearing up to explore the market. This sector contributes 10% of India's GDP and
the current growth rate is 8.5%.
The present size of the organized retailing sector is approximately 3% and is
expected to grow to 25-30% by the year 2010. There are about 300 new malls, 1500
supermarkets and 325 departmental stores currently under construction.
Many players are coming up with huge investments, due to which the present 12
million mom-and-pop shops and kirana stores fear losing their business. Most
predictions say that the sector might reach to US$ 400-600 billion by the year 2010.
Global retail giants such as Wal-Mart, Tesco, Germany's Metro AG and many
others are ready to enter the retail markets. The rising demand of branded products and
increase in purchasing power has lured these companies to enter the market.

Leading Indian Retailers

Bata India Ltd, Big Bazaar, Crossword, Ebony Retail Holdings Ltd., Food
Bazaar, Globus Stores Pvt. Ltd., Liberty shoes Ltd., Music World Entertainment Ltd.,
Pantaloon Retail India Ltd., Shoppers Stop, Subhiksha, Titan Industries, Trent and the
new entrants penetrating the market soon will include Reliance Retail Ltd, Wal-Mart
Stores etc

Employment opportunities in retail sector in India

India's retail industry is the second largest sector, after agriculture, which provides
employment. According to Associated Chambers of Commerce and Industry of India
(ASSOCHAM), the retail sector wills Create 50,000 jobs in next few years. Retail
companies are starting retail management courses in Partnership with management

institutes, roping in talent from other Sectors and developing comprehensive career
growth and loyalty Plans for existing employees. Top players like Pantaloon Retail
India Limited, Trent, Shopper's Stop, RPG Group and ebony are virtually on their
toes.
Consider the plans of largest player, The Pantaloon Retail India Ltd, The company
has developed a comprehensive strategy, where in it Expects that in 2years, it will not
recruit any new managers from outside. Trent has also started in-house learning
programs and now goes to under graduate colleges to recruit students. Since, the job
market is hugely receptive to this with more and more business schools focusing on
the sector and large retailers setting up retail academics.

Challenges of Retailing in India

In India the Retailing industry has a long way to go, and to become a truly flourishing
industry,

retailing

needs

to

cross

the

following

hurdles:

* The first challenge facing the organized retail sector is the competition from
unorganized sector.
* In retail sector, Automatic approval is not allowed for foreign investment

* Taxation, which favors small retail businesses.

* Developed supply chain and integrated IT management is absent in retail sector.

* Lack of trained work force.

* Low skill level for retailing management.
* Intrinsic complexity of retailing- rapid price changes, threat of product obsolescence
and low margins.
* Organized retail sector has to pay huge taxes, which is negligible for small retail
business.
*Cost of business operations is very high in India.

Retail Marketing & Sales Promotion

Retail marketing plans, sales promotion ideas, branding and advertising resources
for retailers. Learn how to use loss leaders, media buys and sales events to the benefit
of your retail store. Select a newspaper to advertise in, create an effective ad and
understand newspaper rate cards.

a. Advertising for Retailers

Learn how to properly buy advertising, where to advertise your business and what
forms of advertising work best for the retail store. Affordable ways to advertise in
newspapers, use direct mail, billboards, television, radio, and the Internet

b. Merchandising
In retail, merchandising is the practice of making products in stores available to
consumers, primarily by stocking shelves and displays. Use these merchandising
resources to learn how to create an attractive display, get tips for product placement
and receive other retail merchandising advice.

c. Private Label Branding

Learn the definition of private label branding, find out where to buy private label
products to sell in your store, and better understand the private labeling concept with
these resources.
Retail Signage - Digital Signage - Store Signs
Learn more about the effective use of retail signage, the benefits of digital signage
and other promotional signs. This category covers neon signs, billboards, digital
signage systems and other retail store signage.
Using Press Releases
Writing and sending a press release is an excellent way to get the word out about your
retail store. Here are paid and free press release services, press release best practices
and other retail marketing ideas using press releases.

Retail Strategy
Strategic retail planning and repositioning

End their retail propositions

Plan and develop new retail formats and channels

Plan effective retail store roll-out strategies

Prioritize new retail markets and define how to enter them

Evaluate and execute new retail ventures and acquisitions

Develop retail business plans and financial projections

Retail performance improvement

By deploying experienced professionals in retail strategy, range an Improve and exited
supply chain management, retail technology, multi-channel retailing and store roll-out,
we deliver strong, practical recommendations to drive trading improvements and
operating efficiencies, resulting in quick wins as well as long term financial benefit.
Some of the questions we have addressed recently include
How can we make our retail proposition more appealing and Competitive
How can we manage our product range and stock most effectively to drive
sales and free working capital?
How do we optimize our store portfolio and store roll out Programmer
How do we realize our multi-channel potential (including online/ catalogue)?
Which supply chain improvements will drive sales and/or free working capital?
How do we improve our management of shelf space to drive sales?
How do we improve our management o f store operations to save costs and drive
sales?

3.2 Future group

Introduction
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of
Indias leading business houses with multiple businesses spanning across the consumption
space. While retail forms the core business activity of Future Group, group subsidiaries
are present in consumer finance, capital, insurance, leisure and entertainment, brand
development, retail real estate development, retail media and logistics Led by its flagship
enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space
in 71 cities and towns and 65 rural locations across India

Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people

and is listed on the Indian stock exchanges. The company follows a multi-format retail
strategy that captures almost the entire consumption basket of Indian customers. In the
lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a
chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a
hypermarket format that combines the look, touch and feel of Indian bazaars with the
choice and convenience of modern retail

FUTURE VALUE BRANDS

The Future Group has built a strong portfolio of some of the fastest Growing
consumer brands in India.

This activity is led through Future Brands India Limited, a specialized subsidiary
company that was set up to create and build powerful brands that address the aspirations
of the new Indian consumer

Some of the key brands in this portfolio include, John Miller, Lombard, Bare,
DJ&C, Buffalo and RIG in the fashion and apparel space. Dream line, present in the
home segment, offers a wide range of products in kitchenware, bed & bath linen, and
Home Dcor categories. In the food and home care segment brands include Tasty Treat,
Premium Harvest, Fresh & Pure, Care Mate and Clean Mate. In consumer durables
and electronics space, the groups brands include Koryo and Sensei. Indianness:
confidence in ourselves

Leadership: to be a leader, both in thought and business

Respect & Humility: to respect every individual and be humble in our country
Future group firms
Pantaloon Retail (India) Limited
Home Solutions Retail India Limited
Future Brands Limited
Future Media (India) Limited
Future Supply Chain Solutions Limited

Convergem Communication (India) Limited

Pantaloon Food Product (India) Limited

Future Knowledge Services Limited

Future Capital Holdings Limited

Future General India Insurance Company Limited

Future General India Life Insurance Company Limited

Future bazaar India Limited

Winner Sports Private Limited

Staples Future Office Products Private Limited

Talwalkars Pantaloon Fitness Private Limited

Indus League Clothing

Galaxy Entertainment Corporation Ltd

Future Consumer Products Limited

Future Ventures India Limited

COMPANY PROFILE - BIG BAZAAR

Big Bazaar is not just another hypermarket. It caters to every need of your
family. Where Big Bazaar scores over other stores is its value for money
proposition for the Indian customers.
The Big Bazaar is one such department store to have set up shop across the
country. Since its first outlet opened in Kolkata in late 2001, the Big Bazaar has
spread to towns and cities at an alarming rate. Currently 106 outlets
These multi-level shopping meccas stock everything from food to fridges, and
cookware to clothes. However, the Big Bazaar isn't your ordinary department store.
It's been especially designed to appeal to the Indian consumer.
Big Bazaar With a slogan of "Is se sasta aur accha kahin nahi!" ("Nowhere
cheaper or better than this!"), the Big Bazaar targets itself directly at the average
Indian's love of following the crowd and scrambling for a good discount.

Parent-Pantaloon Retail India Ltd

Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer market.
Headquartered in Mumbai (Bombay), the company operates over 12 million square
feet of retail space, has over 1000 stores across 71 cities in India and
employsover30,00people.
The companys leading formats include Pantaloons, a chain of fashion outlets,
Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain,
blends the look, touch and feel of Indian bazaars with aspects of modern retail like
choice, convenience and quality and Central, a chain of seamless destination malls.

Some of its other formats include Brand Factory, Blue Sky, all, Top 10 and Star and
Sitara.

The

company

also

operates

an

online

portal,

futurebazaar.com.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home

Town, a large-format home solutions store, Collection i, selling home furniture
products and e Zone focused on catering to the consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007
by the US-based National Retail Federation (NRF) and the Emerging Market Retailer
of the Year 2007 at the World Retail Congress held in Barcelona.

Target Audience
Big Bazaar targets higher and upper middle class customers, the large and growing
young working population is a preferred customer segment, Big Bazaar specifically
targets working women and home makers who are the primary decision makers.

Product mix
Denims& t-shirts Fabrics& cut pieces Formal wear Casual wear Party wear Ethnic
wear Accessories Under garments Night wear Dress material Saris Staples Ready to
eat Ready to cook International food Spices Imported bazaar Tea& coffee Fruits

Vegetables Imported fruits Dairy products Soft drinks Packaged juices Milk item
Frozen foods Ice creams Shampoos Detergents Soaps Liquid wash creams deodorants
Home cleaners utensils plastics crockery

Pricing
Value pricing (EDLP) Promotional pricing ,low interest financing ,psychological
discounting, special event pricing Differentiated pricing ,time pricing, Bundling.

Place-store locations
Initially identifies future/ potential development areas, acquire such areas at an
early phase before the real estate value booms, and located at high traffic areas.

Promotion
Saal ke Sabse Saste 3 Din
Future card(3% discount)
Shakti card
Advertising(print ads, TV ads, radio)
Brand endorsement by M.S DHONI

 Exchange offer
Weekend discounts
Point of purchase promotions
` Junk' swap offer- Exchange anything

E-tailing
To overcome location disadvantage- launched a merchandise retailing website
www.futurebazaar.com which targets high-end customers ready to use credit cards.
Internet as place has put them in a profitable position because there is minimal
expense of maintaining a website.

BOARD OF DIRECTORS

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the
Group Chief Executive Officer of Future Group.

Mr.GopikishanBiyani,Wholetime Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in

the textile business.

Mr. Rakesh Biyani, Wholetime Director

Rakesh Biyani, is a commerce graduate and has been actively involved in category
management; retail stores operations, IT and exports. He has been instrumental in the
implementation of the various new retail formats.
Mr. Vijay Biyani, Wholetime Director

Vijay Biyani has more than twenty years of experience in manufacturing, textiles and
retail industry and has been actively involved in the financial, audit and corporate
governance related issues within the company.
Mr. Vijay Kumar Chopra, Independent Director

V.K.Chopra is a fellow member of The Institute of Chartered Accountants of India

(ICAI) by profession and is a Certified Associate of Indian Institute of Bankers
(CAIIB). His banking career spans over 31 years and he has served senior
management positions in Central Bank of India, Oriental Bank of Commerce,
SIDBI, Corporation Bank and SEBI

AWARDS
2009

CNBC Awaaz Consumer Awards 2009

Most Preferred Multi Product Chain - Big Bazaar
Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar

Images Fashion Forum 2009

Most Admired Fashion Group Of The Year - Future Group
Most Admired Private Label - Pantaloons, the lifestyle format
Critics Choice For Pioneering Effort In Retail Concept Creation - Central
.

Coca-Cola Golden Spoon Awards 2009

Most Admired Food & Grocery Retailer Of The Year

Most Admired Food Court
Most Admired Food Professional
2008

Indian Retail Forum Awards 2008

Most Admired Retail Company of the year - Future Group
Retail Face of the Year - Kishore Biyani
Best Retailer Of The Year ( Hypermarket) - Big Bazaar
Future Group was awarded the Most Admired Retail Company of the year by
the Indian Retail Forum at a glittering ceremony organized in Mumbai. Mr. Kishore
Biyani also won Retail Face of the Year.
India Retail Forum (IRF) is a platform for intellectual insights and information
exchange for the retail business in the Indian subcontinent.
The forum presents the business of retail in the region to a global audience, with
the express aim of facilitating understanding about and encouraging investment in
this massive marketplace.
Big Bazaar, the value format of Future Group bagged the Best Retailer Of The

Year Hypermarket

The INDIASTAR Award 2008

Food Bazaar: Best Packaging Innovation
Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in
India, for its private label brand Fresh And Pure Chakki Atta.
INDIASTAR Award is a biennial event which aims to promote and encourage
excellence in packaging design, innovation and technology. The contest was
established in 1972 and is considered as the most popular and premier event for
Indias packaging fraternity. This year there were around 357 entries and the
participants had to submit a sample of their designs for selection.
With this award, Pantaloon Retail (India) Limited becomes the first Indian
Retailer to win the prestigious INDIASTAR Award.

Retail Asia Pacific 500 Top Awards 2008

Gold Winner - Top Retailer 2008 Asia Pacific
Retail Asia Publishing Pte, the institutor of these awards, aims to set a platform that

appraise raises and recognizes the development and growth of retailing throughout the
Asia Pacific region.

REVIEW OF LITERATURE
EMPLOYEE JOB SATISFACTION:
Job satisfaction is one of the most crucial but controversial issues in industrial
psychology and behavioral management in organization. It ultimately decides the
development of organizational climate or environment.
A definition of employee job satisfaction is necessary in order to gauge its success.
According to Kusku, employee satisfaction reflects the degree to which the individuals
needs and desires are met and the extent to which this is perceived by the other employees.
Employee satisfaction is generally perceived as the scope of the work and all the
positive attitudes regarding the work environment - Stappels and Higgins, quoted in
Kusku 2003:348).
Bullock (1952) defined job satisfaction as an attitude, which results from balancing
and summation of many specific likes dislikes experienced in connection with the job

Importance of employee job satisfaction:

1. Importance of employee job satisfaction for organization
Enhance employee retention
Increase productivity.
Increase customer satisfaction
Reduce turnover, recruiting, and training costs
Enhance customer satisfaction and loyalty.
More energetic employees.
Improve teamwork.

Higher quality products and/or services due to more competent, energized

employees.

2. Importance of employee satisfaction for employee

Employee believes that the organization will be satisfying in the long run
They will care about the quality of their work.
They will create and deliver superior value to the customer.
They will be more committed to the organization.
Their works can be made more productive.

Factors influencing / effects to employee satisfaction:

1. Organization development factors
Brand of organization in business field and comparison with leading competitor.
Missions and Vision of organization.
Potential development of organization.
2. Policies of compensation and benefits factors
Wage and salary
Benefits
Rewards and penalties
3. Promotions and career development factors
Opportunities for promotion.
Training program participated or will do.
Capacity of career development
4. Work task factors
Quantity of task
Difficult level of task

5. Relationship with supervisor factors

Level of coaching
Level of assignment for employee
Treatment to employee etc
6. Working conditions and environment factors
Tools and equipment
working methods
Working environment
7. Corporate culture factors
Relationship with coworkers
Level of sharing etc
8) Competencies, Personalities and Expectations of employee factors

Competencies and personalities are suitable for job?

Expectations of employee are suitable for policies of organization?

Steps of implementing employee job satisfaction:

Step1 Employee satisfaction study / research.
Each quarter, HR Manager reviews the information needed to determine the
satisfaction of employees based on the following basis.
Information and results of the survey times before
. Comments by company directors.
Proposal by HR staff and Department managers.
Other contents in the purpose of this process.

Step 2 Develop evaluation plan:

Pursuant to the need to evaluate, HR Manager create a draft of content assessed in
the form and attached this procedure.
HR manager also discuss with other manager about content, method assessed. Then
the draft must be sent to director for approval.
Methods of appraisal also indicate clearly. You also use employee satisfaction survey
software for appraisal.
Step 3 Transfer form to employees:
Pursuant to the plan was approved by Director, HR manager deployed to HR staff do
the following:
Photo sufficient number of survey.
Preparing small envelope enough based on number of survey
Preparing large envelope by department.
Deployment to Manager / Supervisors about survey plan.
Move the survey to department heads. Each employee will be received 01 form
attached
With an envelope
When employees complete the assessment, they must be closed envelope by pasting
on it, send to the department head.
Head of department is responsible for collecting envelope and then send to HR
department.
Step 4 Gather and analyze data:

 Next time 3-5 days from the date of distributing survey, HR department is
responsible for collectingsurvey and send it to director..
Based on the opinions of staff, Director of the company will assign people to enter
and analyze data.
Analysts are responsible to analyze survey data and preparation of reports.
Presentation of results to directors, department managers
. Communication of the results to employees through employees meeting, Company
newsletters, memoranda and feedback meetings conducted by trained leaders to
clarify and identify issues
. Development of plans by department managers to respond to issues identified in
feedback sessions.
Step 5 Implement improvement.
HR department is responsible for implementing improvement solutions, supervising
result and reporting result to director.

Maintenance of employee job satisfaction:

To maintain employee satisfaction, you can use 2 solutions as follows:
1. Determining suitable frequency of appraisal:

Appraisal frequency should be at least 3 or 6 months / time. This helps you

regularly review satisfaction trends of employees.

For some department, you should increase appraisal frequency for them because of
lack of management skills or unsuitable personalities.

Many organizations only perform appraisal satisfaction of employees 1 time per

year, simply by applying the standard management rather than the needs of the
organization. This is a very long time because the dissatisfaction of employees can
occur at any time.

2. Implementation of feedback program regularly:

You cannot assess satisfaction of employees every month because it is very timeconsuming. So how you know the opinions of employees? You can implement the
program on the response of employees monthly or suddenly when a problem
happened.

The feedback of the staff are their comments, attitudes about problems that will
occur or has occurred.

The feedback can conduct independent or attached to the assessment of the work
monthly.

Ten critical success factors:

The Organizational wellness instrument identifies ten critical success factors
Of the organization as follows:
1.
2.
3.
4.
5.
6.
7.

8.

9.

Trust employees can be open about what they think; genuine

i. support is experienced; the companys sincerity is not questioned
Learning employees experience ongoing personal growth; they feel
a. they can initiate their own training; differences in learning styles are
b. respected
Gratification the place of work is fun, employees are relaxed,
a. humor is an integral part of the culture
Language positive language is the norm; the language is that of
a. encouragement and support; negative language is emphatically
b. discouraged
Ownership every employee feels it is his/her company; employees
a. form part of company goals and strategies; each employee assumes
b. responsibility for his/her own job performance
Energy the atmosphere is dynamic and energetic; employees are
a. passionate about their work; they are self motivated to work and to
b. produce
Change change is seen as an opportunity not a threat; change and
a. challenges are not viewed with suspicion but as the norm for
b. sustained progress; employees are prepared to adapt their thinking
c. and actions so as to accommodate new ideas and methods
Interaction - employees show genuine interest in one another; ideas
a. and initiatives are supported and encouraged; they do not fear one
b. another or management and show willingness to support or differ as
c. the situation requires
Creativity and innovation challenging old fashioned rules and
a. regulations are encouraged; to investigate and enquire are integral
b. components of the company culture; there is receptiveness to new
c. ideas and to discovering new ways of doing things

10.

Communication - communication is open and stimulating among all;

a. no obstacles to vertical and horizontal communication; employees listen to one
another and are sensitive to situations.

Aspects that impact on employee satisfaction:

There are two important aspects that result from organisational change, which directly
affect employee satisfaction, namely: employee morale and feelings of insecurity and these
aspects will only improve when leading indicators such as clarity of strategic direction is
communicated and a
Stronger sense of leadership emerge (Kets de Vries, 1997:26).

Working environment
According to Love day (1996:10), it is clear that showing employees that their
opinions are valued and acted upon, has a huge impact on satisfaction and motivation.
But you cannot force people to be motivated; motivation only comes through creating
motivating working conditions and surroundings.

Management:
Proper management of change is very important because change well
Managed will stimulate rather than stifle, increase individual participation and creativity,
increase the flow of ideas, attract and retain the best skills and improve employer-employee
relations.

Ten factors can improve employee satisfaction:

Organization development:
Shared mission or vision: In many organizations, employee doesnt know what is
mission, vision, objects. Building a corporate culture that requires employees to be an
integral part of the organization will help organization what is opinion of their
employees.
Feedback programs: These programs

Work itself
You can increase job satisfaction by
Job rotation

 Job enlargement: knowledge enlargement, task enlargement.

Job enrichment

Compensation and benefits:

Policies of compensation and benefits are most important part of organization. But
you should build your policies at suitability not the best.

Appraisal program:
You should build the proper evaluation and fair and encourage employees perform
work.

Relationship with supervisors

Relationship with management is the key factor often happen dissatisfaction of
employees. The company should have policies to:
Management must be fair treated with staff.
Ready to help them.
Full training for staff
Ready to listen and respond to employee.

Promotions and career development

Develop programs to promote all titles in the organization
Develop training programs for employees
Build programs for career development of each title.

Build corporate culture

Build channel of communication in organization

 Relationship with coworkers

Build sharing culture.

Working condition and environment

Build occupational health and safety program.

Improvement programs of employee satisfaction

. Many organizations just do appraisal of employee satisfaction but not pay attention to role
of monitoring. Build solutions to improve satisfaction. Training all level of management
about the importance of satisfaction and methods to increase satisfaction.

Employees by them self

Hiring the right employees:
Clearly defined and communicated employee expectations.

Employee job Satisfaction Is Key to Company Success

Employees motivation range from basic pay and benefits to higher levels of
socialization, challenge or escape. To help clarify employees primary motivation, consider
the following:
1. Survivalists need the money to survive. Tip to employers their motivation is increased
income.
2. Contributors do not need the money. They work for the satisfaction of contributing to the greater good.
They would probably continue working even if the company could no longer pay them. Their primary
motivation is to make a difference

pay them. Their primary motivation is to make a difference.

3. Fundamentalists work because it is fun. Green is a firm believer in making work fun.
Ask any of her long time employees some who have been working with her from the time
she started the business 17 years ago. One employee said, Work is fun. They truly enjoy
what they do. This employee may be seen skipping around the office and helping others see
the positive side of work. They are motivated by knowing they are a cog in the fun wheel.

Successful business people recognize the varying degrees of motivation. They have learned to
help people reach the upper tier of fundamentalist. Jensen, who has won numerous business
awards including the prestigious Haworth Presidents Circle Award for Quality, said that she
develops a strong reputation and connection with employees which helps her recruit the best
and brightest. And in turn they tell others about the great organization that they work for. It is
good advertising to have happy, committed employees who know they are a valued team
member.

Measuring employee satisfaction:

Employee satisfaction drives customer satisfaction, indirectly creating profit for an
organization. Research on the service-profit chain shows that satisfied employees are far
better than unsatisfied ones at delivering excellent customer service and hence enhancing
customer satisfaction with the organizations products and services.

Employee satisfaction is also a prerequisite for staff retention. Organizations with

higher staff retention rates are naturally better at retaining knowledge, which can lead to
better performance and profit for the business.
Improved employee satisfaction reduces the cost of staff turnover, builds brand
loyalty with staff and positions the company as an employer of choice that attracts talented
people to the organization.

Measuring employee satisfaction can yield far more than a measure of morale. The
initiative provides a catalyst for change.

Measures to improve employee job satisfaction:

Employees are most productive when they feel their contributions are valued and their
feedback is welcomed by management," said Max Messmer, chairman of Accountemps and
author of Motivating Employees for Dummies, in a press release. "The reverse is also true-an
unsupportive atmosphere can lead to reduced performance levels and higher turnover for
businesses."
Mesmer offered managers the following five tips for building better relationships
with their staff:
1.

Establish open lines of communication. Schedule one-on-one and team meetings

regularly so staff can contribute to business decisions. Employees want their questions,
concerns and ideas to be heard-when someone on staff has a good suggestion, act on it.

2.

Empower them. Show trust in your team by giving them the authority to make decisions.
Be available when needed, but allow your staff flexibility in how they accomplish
business objectives.

3.

Stand up for employees. Support your staff when they encounter roadblocks. If someone
on your team makes a mistake, avoid rushing to judgment. Instead, help the person learn
from the situation and take steps to ensure it doesn't happen again.

4.

Recognize achievements. Praise employees for their accomplishments and reinforce the
behaviors you would like others to emulate. Low-cost rewards such as an occasional free
lunch or movie passes can be highly motivational.

5.

Provide advancement opportunities. In addition to competitive compensation and

6.

benefits, invest in training and development to help employee.

Schneider and Bowen (1985) have found that when employees identify of an

7.

organization, they
Are less inclined to leave and, furthermore, customers are likely to be more satisfied

8.

with the
Service.

In addition to this when employee turnover is minimized, service values and

norms are more transmitted to newcomers and successive generations of service employees
(Bowen and Schneider, 1988). Employee satisfaction in internal markets is therefore a
prerequisite to customer satisfaction in external markets. The basic philosophy is that if
management wants its employees to do a great job with customers, then it must be prepared
to do a great job with its employees unhappy employees will make for unhappy customers so
unless employees can be successfully taken care of, the success of the Organization in its
ultimate, external markets, will be jeopardized.
Internal marketing therefore involves creating, developing, and maintaining an
organizational service culture that will lead to the right service personnel performing in the
right way. It tells employees how to respond to new, Unforeseen and even awkward situations
(Schneider, 1986). The service culture has a vital impact on how service-oriented employees
act and thus how welltheyperform their tasks as part-time marketers (Bowen and Schneider,
1988).

When internal customers perform, the likelihood of external customers

continuing to buy is increased (Berry, 1981). Lewis (1989) argues that the success of the
internal marketing concept ultimately lies with management. It is unreasonable to expect
lower level employees to be customer oriented if management is not customer oriented.
What work-related variables determine job satisfaction, An extensive review of the
literature indicates that the more important factors conducive to job satisfaction are mentally
challenging work, equitable rewards, supportive working conditions, and supportive
colleagues.
MENTALLY CHALLENGING WORK Employees tend to prefer jobs that give them
opportunities to use their skills and abilities and offer a variety of tasks, freedom, and
feedback on
How well they are doing. These characteristics make work mentally challenging.
EQUITABLE REWARDS Employees want pay systems and promotion policies that they
perceive as being just, unambiguous, and in line with their expectations. When pay is seen
as fair based on job demands, individual skill level, and community pay standards,
satisfaction is likely to result.
SUPPORTIVE WORKING CONDITIONS Employees are concerned with their work
environment for both personal comfort and facilitating doing a good job. Studies
demonstrate that employees prefer physical surroundings that are not dangerous or

uncomfortable. Additionally, most employees prefer working relatively close to home, in

clean and relatively modern facilities, and With adequate tools and equipment.
SUPPORTIVE COLLEAGUES People get more out of work than merely money or
tangible achievements. For most employees, work also fills the need for social interaction.
Not surprisingly, therefore, having friendly and supportive co-workers leads to increased
job satisfaction. The behavior of one's boss also is a major determinant of satisfaction.
Studies generally find that employee satisfaction is increased when the immediate
supervisor understands and friendly, offers praise for good performance, listens to
employees' opinions, and shows a personal interest in them.

Employee job satisfaction and productivity:

Historically, the concept of human relations assumed that high job satisfaction led to
high productivity, but later research indicated that this was an incorrect assumption satisfied
workers turned out to be either high producers, or low producers or only average producers.
The satisfaction productivity relationship appeared to be quite complex being influenced by
various intermediate factors such as rewards that an employee receives.
The question has been often raised whether job satisfaction leads to performance or
performance leads to job satisfaction. LAWHER and PORTER have developed a model that
suggests that productivity leads to satisfaction.

Performance

Rewards:
Intrinsic
Extrinsic

Perception of
Equity in
The rewards

Satisfaction

Model of performance leading to employee job satisfaction:

Performance leads to rewards, and if those are perceived to be equitable satisfaction is
the result.

As the Myth or Science box concludes, happy workers are not necessarily productive
workers. At the individual level, the evidence suggests the reverse to be more accurate that
productivity is likely to load to satisfaction.
So while we might not be able to say that a happy worker is more productive, it might
be true that happy organizations are more productive.

Satisfaction and absenteeism:

We find a consistent negative relationship between satisfaction and absenteeism, but
the correlation is moderate usually less than +0.40 while it certainly makes sense that
dissatisfied employees are more likely to miss work, other factors have an impact on the
relationship and reduce the correlation coefficient.These findings are exactly what we would
have expected if satisfaction is negatively correlated with absenteeism.

Satisfaction and Turnover:

Satisfaction is also negatively related to turnover, but the correlation is stronger than
what we found for absenteeism. Yet, again, other factors such as labor market conditions,
expectation about alternative job opportunities, and length of tenure with the organization are
important constraints on the actual decision to leave ones current job.
Therefore, job satisfaction is more important in influencing poor performers to stay than
superior performers. Regardless of level of satisfaction, the latter are more likely to remain
with the organization because the receipt of recognition, praise and other rewards gives them
more reasons for staying.
Relation of employee job satisfaction & productivity:
High
Line A: High Job Satisfaction

Line B: High Satisfaction Productivity

Line C: High Productivity only

Low

Productivity

High

In practical situations, it is entirely possible to have high productivity with low satisfaction
but if highly doubtful that extremes of the condition can be maintained in the long run.

Employee Job satisfaction and interpersonal interaction:

Interpersonal relationship prevailing in the work group can be viewed as the
environment for the work group which ultimately determines the attitudes, job satisfaction
and motivation of the individual and the group. Interpersonal relationships have, invariably
to develop through interpersonal communication and interaction.

If we look at the

probability of mutual feelings of human satisfactions and dissatisfactions based purely on

interpersonal interaction between any two persons in the workgroup or between the leader
supervisor and the subordinates of the group, the broad alternatives will appear.

Satisfying to Self

Dissatisfying to Self
Level 1

Level 2

Submission/obedience

Sympathy

Mutual

Inferiority

Love

Respect

Punishment Being

Affection

Trust

Controlled Disciplined

Agreement Acceptance

Satisfying to Others

Help

Rejection / Analysis
Criticisms / Attack

And
Confidence
based on &
directed
towards
Achievemen
t
Of common
Goal

Dissatisfying to others

Superiority Dominance/
Authority, Control,
Disciplinary Action,
Command

Hatred/ Animosity
Antagonism
Misunderstanding
Distrust/ Suspension
Neglect

Satisfaction & Dissatisfaction in interpersonal interaction:

1. Where both the self and the others are satisfied which again can be at two levels:

(a) Level 1, which is based on somewhat superficially, socially desirable, mutually nice,
sympathetic and friendly sort of interactions.
(b) Level 2, which is based on somewhat deeper, more purposeful interactions directed
towards achievement of common
(c) Objectives, with mutual respect, trust, and confidence and with acceptance of mutual
strengths and weaknesses.
2. Where self is satisfied but others are dissatisfied.
3. Where the others are satisfied but self is dissatisfied.
4. Where both self and others are dissatisfied.
It must also be borne in mind that job satisfaction is dynamic. Almost like machinery,
which requires proper installation, operation and maintenance, the adequate level of job
satisfaction is required to be achieved, used and maintained .Other wise it can leave more
quickly than it does arrive.

Factors Relating to Employee Job Satisfaction & Dissatisfaction:

Job satisfaction is a complex phenomenon. The nature and extent of factors
contributing to it are not yet fully known. But, a good deal of research studies in various
countries with different cultures which have accumulated by now, have certainly advance our
understanding of the factors.
HERZBERG and his associates explored job satisfaction from a basically dynamic view and
offered an approach to an understanding of motivations to work. They noted important
distinction between two kinds of factors: one group of factors dealt with the nature of job and
the other was related to the environment in which the job was done. One set of factors,
according to them, contributed to satisfaction. They are referred to as intrinsic, job content,
motivators, or satisfiers. Another set of factors contributed to dissatisfaction. They are

termed as extrinsic, job context, hygienes, or dissatisfies. The details of two sets of factors
are noted.

Factors in Job Satisfaction

Factors in Job Dissatisfaction

Motivation/ Satisfiers

Extensive/ job context

Intrinsic/ Job content

Hygiene/ dissatisfies.

Achievement

Salary

Recognition

Working conditions

Work itself

Relation with co-employees.

Responsibility

Relations with subordinates

Advancement

Relations with supervisor

Psychological growth

Company policies & practices

Job security
Status
Personal life

An interesting feature of the theory is that satisfiers not only enable a person to feel satisfied
but they induce him to produce and perform more in this job. Dissatisfiers do not have that
potency to contribute to job behavior.

Traditional View

Dissatisfaction

Satisfaction
Two-factor theory satisfiers

No satisfaction

Satisfaction

Two factor theory Dissatisfies

Dissatisfaction

No dissatisfaction

Traditional and 2-factor theory views of job satisfaction and dissatisfaction.

SOURCES OF JOB SATISFACTION:
Several job elements contribute to job-satisfaction. The most important amongst them
are wage structure, nature of work. Promotion chance, quality of supervision, work group,
and working conditions.

Wages:
Money is an important instrument in fulfilling ones needs. And employees often see
pay as refection of managements concern for them.

Nature of work:
Most employees crave intellectual challenges on jobs. They ten to prefer being given
opportunities to use their skills and abilities and being offered variety of tasks, freedom and
feedback on how well they are doing.

Promotions:

Promotional opportunities affect job-satisfactions considerably. The desire for

promotion is generally strong among employees on to involves change in job content, pay,
responsibility, independence status and the like. Average employees in a typical government
organization can hope to get two or three promotions in his entire service, though chances of
promotions are better in the private sector.

Supervision:
There is a positive relationship between the quality of supervision and job
satisfaction. Supervisors who established a support personal relationship with subordinates
and take a personal interest in them contribute their employee satisfaction.

Work group:
The work group does serve as a source of satisfaction to individual employees. It does
so primarily by providing group members with opportunities for interaction with each other.
The work group is an even stronger source of satisfaction when members have similar
attitudes and values co-workers with similar attitudes and values can also provide some
confirmation of persons self concept. We are OK and you are OK.

Working conditions:
Working conditions that are compatible with an employees physical comfort and that
facilitate doing a good job contribute to job satisfaction. Temperature, humbity, ventilation,
lighting, and noise, hours of work, Cleanliness of the work place and adequate tools and
equipment are the features, which effect job-satisfaction.

Values:
Basic Convictions that a specific mode of conduct or end - state of existence is
personally or socially preferable to an opposite or converse mode of conduct or end -state of
existence.

Value system: A hierarchy based on a ranking of an individuals values in terms of their intensity.

Values tend to be relatively Stable and enduring:

Importance of values:
Values are important to the study of organizational behavior because they lay the
foundation for the understanding of attitudes and motivation and because they influence our
perceptions.
Individuals enter an organization with pre-conceived notions of what Ought and
what Ought not to be. Of course, those notions are not value free. On the contrary, they
contain interpretations of right and wrong.

As a result, values cloud objectivity and

nationality.
Values generally influence attitudes and behaviors.

Attitudes:
Attitudes are evaluative statements either favorable or unfavorable concerning
objects, people or events. They reflect how one feels about something. When I say, I like my
job, I am expressing my attitude about work.
Attitudes are not the same as values, but the two are interrelated. You can see this by looking
at the three components of an attitude Cognition, affect and behaviors.
The belief that discrimination is wrong is a value statement. Such an opinion is the
cognitive component of an attitude. It sets the stage for the more critical part of an attitude its
affective component.
Affect is the emotional or feeling segment of an attitude and is reflected in the
statement I dont like Jon because he discriminates against minorities. Finally, and we will
discuss this issue at considerable length later in this section, affect can lead to behavioral
outcomes.
The behavioral component of an attitude refers to an intention to behave in a certain
way toward someone or something. So, to continue our example, I might choose to avoid Jon
because of my feeling about him.
In organizations, attitudes are important because they affect job behavior. If workers
believe, for example, that superiors, auditors, bosses and time and motion engineers are all in
conspiracy to make employees work harder for the same or less money, then it make sense to
try to understand how there attitudes were formed, their relationship to actual job behavior,
and how they might be changed.

Type of attitudes:
A person can have thousands of attitudes, but Organization behavior focuses our
attention on a very limited number of job-related attitudes. These job-related attitudes tap
positive or negative evaluations that employees hold about aspects of their work
environment. Most of the research in Organization Behavior has been concerned with three
attitudes: job satisfaction, job involvement and organizational commitment.

Job satisfaction:
The term job satisfaction refers to an individuals general attitude towards his or her
job. A person with a high level of job satisfaction holds positive attitudes towards the job,
while a person who is dissatisfied with his or her job holds negative attitude about the job.
When people speak of employee attitudes, more often than not they mean job satisfaction. In
fact, the two are frequently used interchangeably. Because of the high importance
Organization Behavior researchers have given to job satisfaction.

Job involvement:
The degree, to which a person identifies with his or her job, actively participates in it,
and considers his or her performance important to self worth.
However, it seems to more consistently predict turnover than absenteeism, accounting
for as much as 16% of the Variance in the former.

Organization Commitment:
The third job attitude we shall discuss is organizational commitment, which is defined
as a state in which an employee identifies with a particular organization and its goals, and
wishes to maintain membership in the organization.

So, high job involvement means

identifying with ones employing organization.

Attitudes around the world:

Employees through out the world seem to share similar opinions about working
condition and their workplace needs. Thats the conclusions drawn by a recent survey of
more than 10,000 workers from thirteen industrialized nations, including western Europe,
Japan, Russia, and the unites states.
These employees all identified the same five key attributes for a good job: balance
between work & family work that is interesting, security for the future, good pay, and

enjoyable and friendly Co-workers interesting jobs and the ability to balance work and family
life were rated as most important in every country, except in Russia where pay was the
highest priority.
Survey respondents also emphasized the importance of the potential for advancement
and the opportunity to build job skills. The survey found that more than 33% of the
respondents said they would leave their current jobs for a 10% pay increase. But a striking
44% would change jobs for a position with more potential for advancement and growth.
Cognitive Dissonance theory:
LEON FESTINGER, in the late 1950 s, proposed the theory of cognitive dissonance.
This theory sought to explains the linkage between attitudes and behavior. Dissonance means
an inconsistency. Cognitive dissonance refers to any incompatibility between two or more
attitudes or between behavior and attitudes.
[High rewards accompanying high dissonance tend to reduce the tension inhered in the
dissonance]

Measuring the A-B Relationship:

In the late 1960s, this assumed relationship between attitudes and behavior (A-B)
was challenged by a review of the research. Based on an evaluation of a number of studies
that investigated the A-B relationship, the reviewer concluded that attitudes were unrelated to
behavior or, at best, only slightly related. More recent research has demonstrated that
attitudes significantly predict future behavior and confirmed FESTINGERS original belief
that the relationship can be enhanced by taking moderating variable into account.

Moderating Variables:
The most powerful moderators have been found to be the importance of their attitude; its
specificity, its accessibility, whether social pressures exist, and whether a person has direct
experience with the attitude.
Finally, the attitude behavior relationship is likely to be much stronger if an attitude
refers to some thing with which the individual has direct personal experience. Asking
College Students with no significant work experience how they would respond to working for
an authoritarian supervisor as far less likely to predict actual behavior as asking that same
question of employees who have worked for such an individual.

Self-perception theory:
Attitudes are used after the fact to make sense out of an action that has already
occurred. This view, called self-perception theory has generated some encouraging findings.
An application: Attitude Surveys:
Eliciting response from employees through questionnaires about how they feel about
their jobs, workgroups, supervisor, and the organization.
Attitudes and workforce diversity:
Managers are increasingly concerned with changing employee attitude to reflect
shifting perspectives a racial, gender and other diversity issues. A Comment to a co-worker
of the opposite sex, which 20-year ago might have been taken as a complement, can today
become a career limiting episode. As such, organizations are investing in training to help
reshape attitudes of employees.

DATA ANALYSIS AND INTERPRETATION:

1) Are you receiving regular job performance feed back?

a) yes
b) no

TABLE: 1

Job performance feed back

Sl.no

Options

Responses

Percentage

1
2

Yes
No
Total

78
22
100

78%
22%
100%

Interpretation:

From the above table it indicates that 78% of employees are receiving regular job
performance feed back in organization, remaining 22% of employees specified that
the organization need to take regular job performance feedback.

2) Are you satisfied with the companys employee welfare program?

a) Highly satisfied
b) satisfied
c) neither or nor
d) Dissatisfied
e) highly dissatisfied
Table: 2
employee welfare program

Sl.no
1
2
3
4
5

options
highly satisfied
satisfied
neither or nor
dissatisfied
highly dissatisfied
total

responses
60
20
5
10
5
100

Percentage
60%
20%
5%
10%
5%
100%

Interpretation:

From the above table it indicates that 80%of the employees said that they are
satisfied with the employee welfare programmes in big bazaar remaining 20% of
employees are to be satisfied with these employee welfare programmes.
Organization should take initiation in conducting good welfare programmes so
that the motivation levels of the people will increase.

3) How do you rate on treating employee problems fairly?

a) Excellent
b)Very good
c)Neutral
d) Average

Sl.no
1
2

e) poor
Table: 3 Treating employee problems fairly
Options
Responses
Percentage
Excellent
62
62%
Very good
18
18%

3
4
5

Neutral
Average
Poor
Total

7
8
5
100

7%
8%
5%
100%

Interpretation:

From the above table we observe that 80% of employees felt that they are
treated fairly by the superiors as well as by the organization members and
remaining 20% of employees felt that they are not properly treated by the
organization. The organization should conduct some motivational programmes
in order to remove some of the employees misconceptions.

4. Are you satisfied with the employees policies at the company?

a) Extremely satisfied
b) satisfied
c) neutral
d) dissatisfied
e) extremely dissatisfied

sl. no
1
2
3
4

Table:4
Employee policies at the company
options
Reponses
extremely satisfied
54
satisfied
20
neutral
6
dissatisfied
12

Percentage
54%
20%
6%
12%

extermely dissatisfied
total

8
100

8%
100%

Interpretation:

From the above graph 74% of respondents satisfied with the employee policies at the

company remaining 6% are neutral and 20% of respondents are dissatisfied.

It is concluded that majority of the respondents are satisfied with the employee
policies which are provided by the organization.

5. Are you satisfied with the salary structure prevailing in your company?
a) extremely satisfied
b) satisfied
c) neutral
d) dissatisfied
e) extremely dissatisfied

Table: 5

Satisfied with the salary structure

sl.no
1
2
3
4
5

options
extremely satisfied
satisfied
neutral
dissatisfied
extremely dissatisfied
total

Reponses
18
62
7
13
0
100

Percentage
18%
62%
7%
13%
0%
100%

Interpretation:

From the above given table it indicates that 62% of respondents are satisfied with the
salary structure, 18% of respondents are extremely satisfied, 7% of the respondents
are neutral, 13% of the respondents are dissatisfied that the company offers a salary

structure.
It is concluded thamajority of the respondents felt that they are happy with the salary
paid by the organization but some other respondents they felt neutral and dissatisfied.

6. How do you rate the safety & health standard of the company?
a) Excellent
b) Very good
c) Poor
d) Average
e) Worst
Table: 6

Rate the safety&health standard

Sl.no
1
2
3
4
5

Options
Excellent
Very good
Poor
Ok(average)
Worst
Total

Responses
8
42
18
30
2
100

Percentage
8%
42%
18%
30%
2%
100

Interpretation:

From the above table and graph it is found that out of 100 respondents50% of
respondents said that good about the safety and health standard of the company

remaining respondents felt that it is poor and average and worst.

For these it is concluded that half of the respondents they need high rate of the safety
and health standard of the company.

7) How much important to you is the recognition you receive from the

company?
a) very important
b) important
c) unimportant
d) very unimportant

e) neutral
Table:7
Recognition
options
Responses
very important
55
important
35
neutral
10
unimportant
0
very unimportant
0
Total
100

sl no
1
2
3
4
5

percentage
55%
35%
10%
0%
0%
100%

Interpretation:

From the above given graph it indicates that 55% of respondents are giving very
importance towards the recognition and 35% of respondents are giving

importance remaining 10% respondents are neutral towards the recognition.

It is concluded that most of the employees have expressive very importance
towards recognition be showed on them by the organization.

8) How much are you satisfied with your position in this company ?
a) highly satisfied
b) satisfied
c) neither or nor
d) dissatisfied

e) highly dissatisfied

Sl.no
1
2
3
4
5

Table:8
Satisfied with your position
Options
Responses
Percentage
highly satisfied
20
20%
Satisfied
30
30%
neither or nor
10
10%
Dissatisfied
30
30%
highly dissatisfied
10
10%
Total
100
100%

Interpretation:

From the above table we found 20% of the respondents are highly satisfied with their
position in the company and 30% of respondents are satisfied 10% are neither or nor

40% of respondents are dissatisfied with their position.

It is concluded half percentage of the employees felt satisfied with their position and
other employees they dissatisfied with their position.

9. Are you satisfied with the vision and values of management?

Highly satisfied

satisfied

neither or nor

dissatisfied

highly dissatisfied

sl.no
1
2
3
4
5

Table 9: vision and values of management

options
Responses
Highly satisfied
18
Satisfied
62
Neither or nor
8
Dissatisfied
12
Highly dissatisfied
0
Total
100

Percentage
18%
62%
8%
12%
0%
100%

Interpretation:

From the above table it is found that out of 100 respondents 62% of the
respondents satisfied with the vision&values of management, 18% of the
respondents are highly satisfied, 8% of the respondents are neither or nor,12% of

the respondents are dissatisfied with the vision&values of management.

It is concluded that the majority of the respondents satisfied that they have clarity
regarding vision & values of the organization

10. How do you feel about your work load?

A) Relaxed
B) Normal

C) Burdened
Table: 10
sl no

Options

1
2
3

Relaxed
Normal
Burdened
Total

Opinion on work load

responses
28
58
14
100

percentage
28%
58%
14%
100%

Interpretation:

From the above table it indicates that 28% of the respondents felt relaxed, 58% are

felt normal, and remaining 14% of the respondents felt the work is burdened for them.
It is concluded that most of the respondents felt it is good for them.

11. How much important to you is the training & development provided by
the company?
a) very important
b) important

c) unimportant
d) very unimportant
e) neutral
Table:11
sl no
1
2
3
4
5

Training & development

options
very important
important
neutral
unimportant
very unimportant
Total

responses
20
60
10
10
0
100

Percentage
20%
60%
10%
10%
0%
100%

Interpretation:

From the above given table indicates that 80% of respondents are given more
importance on training & development provided by the company,10% are

neutral, 10% of respondents are not given importance.

It is concluded that most of the respondents given significance to training &
development.

12: career plan and growth opportunities in this organization?

sl.no
1

options
highly satisfied

Responses
52

percentage
52%

2
3
4
5

satisfied
neither or nor
dissatisfied
highly dissatisfied
total

20
12
11
5
100

20%
12%
11%
5%
100%

Interpretation:

From the above given graph it indicates that 72% of the respondents have expressed
satisfaction towards existing career plan & growth opportunities in big bazaar,12%

are neutral, remaining employees are dissatisfied.

It is concluded that most of the respondents are satisfied of career plan & growth
opportunities in big bazaar.

13) Are you receiving cooperation from all other departments?

a) yes
b) no

Table:13 Cooperation
sl.no
1
2

options
Yes
No
Total

responses
65
35
100

Percentage
65%
35%
100%

Interpretation:
o From the above given graph indicates that 65% of employees are receiving
cooperation from all other departments remaining 35% of employees are not
receiving cooperation from all other departments.

14) What is your level of understanding of the companys quality

management system?
a) high

b) moderate
c) low
Table: 14
sl no
1
2

Options
high
Moderate

Low
Total

level of understanding
Responses
40
43
17
100

percentage
40%
43%
17%
100%

Interpretation:

From the above given table confined that 40% of respondents are satisfied
with the companys quality management system, 43% are moderate,17% are

less satisfied with the companys quality management system.

It is concluded that most of the respondents are satisfied with the companys
quality management system.

15) Management provides any reward to your work effort if any

Are you satisfied with these rewards?

highly satisfied

satisfied

neither or nor

dissatisfied

highly dissatisfied
Table 15

Sl.no
1
2
3
4
5

satisfied with the reward system

Options
highly satisfied
Satisfied
neither or nor
dissatisfied
highly dissatisfied
Total

Responses
25
46
10
19
0
100

Percentage
25%
46%
10%
19%
0%
100%

Interpretation:

From the above given table and graph indicates that 71% of the respondents
are satisfied with the reward system which are provided by the company, 10%
of the respondents are neutral, 19% of the respondents are dissatisfied with the

reward system.
It is concluded that most of the respondents are satisfied with the reward
system.

16) Do you agree the environment is suitable for developing your self
esteem?

Table 16:

Strongly agree
Agree
Neutral
Disagree
Strongly disagree
agrees the environment is suitable for developing your self esteem
Sl.no
1
2
3
4
5

options
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
total

Responses
63
17
18
2
0
100

percentage
63%
17%
18%
2%
0%
100%

Interpretation:

From the above given graph indicates 80% of the employees agree the organization
environment is suitable for developing their self esteem remaining are neutral and
disagree.

17) Are you satisfied with appraisal system in your organization?

Highly satisfied

satisfied

neither or nor

dissatisfied

highly dissatisfied
Table17: Appraisal system

Sl.no
1
2
3
4
5

Options
Highly satisfied
Satisfied
Neither or nor
Dissatisfied
Highly dissatisfied
Total

Responses
32
31
10
27
0
100

Percentage
32%
31%
10%
27%
0%
100%

Interpretation:
o From the above table and graph it indicates that out of 100 respondents 63% of
respondents are satisfied with the appraisal system of the company, 27% of
respondents are dissatisfied, 10% of respondents are neutral. It is concluded that
some of the respondents need to satisfy with the appraisal system of the company.

18) What do you feel about duty timing?

a)
b)

Convenient
Inconvenient
Table 18:

sl.no
1
2

Opinion on convenience of scheduled duty timings

options
Convenient
Inconvenient
Total

responses
65
35
100

Percentage
65%
35%
100%

Interpretation:

From the above given table indicates that 65% of respondents felt duty timings
schedule is convenient remaining 35% of respondents felt duty timings schedule is
inconvenient.

FINDINGS:
The following details can be inferred after analyzing the sample size of 100
Respondents of
Big bazaar by questionnaire method to find out the Employee Job Satisfaction

50% of the respondents agree that they are satisfied with their job.

85% of the employees observed that the duty timing schedule is convenient.

Majority of the respondents feel that their happy with the salary/perk structure paid by
the organization.

Most of the employees have expressed satisfaction towards the recognition showed on
them by the organization.

Majority of the respondents agreed that they have clarity regarding vision & values of
the organization.

Majority of the respondents have expressed satisfaction towards existing career plan
and growth opportunities in the organization.

Most of the respondents agree that the environment is suitable

Majority of the respondents remain undecided regarding management safe guarding

them during risky situation.

SUGGESTIONS:
1.

Organization should try to maintain the same level of satisfaction among employees through
better recognition & reward system mechanism.

2.

The organization may further try to create healthy competitive environment through
its

3.

Programs like employee meeting.

a. Organization may go for facilitating the security for the employees and create

4.

awareness
About the safety measures provided by the company

5.

For improving the employees problem solving abilities company HR Manager has to
take

6.

Training sessions through the Case study Methods.

Company has to provide some more packages like Target achieve incentives, Cash
Awards.

7.

Company has to give the salaries through their performances and provide better
positions to best workers.

8.

Mainly company has to decentralize the authority to take decisions for better growth
and Provide all above mentioned benefits to the employees.

CONCLUSION
This project was aimed to prepare a written document of the job satisfaction for the
employees of Big bazaar. This project helps to understand the job satisfaction implemented in
the organization.
Organization needs to satisfy the employees who make better contribution to
production, quality and productivity.
The employees should be given reasonable autonomy for their job. This makes them
feel more responsible and challenging and work hard for achieving it.there exists a
strong bond among the employees, which helps them to work as team and make group
accomplishments.
As they have many clients there should be transfer of employees after the project
completion to another project that is the change of the topics as the training classes
are given to everyone. Training classes helps the employees to remember the
languages and so it will not be difficult to them when there will be the transfer of the
project.
Communication is very good between the employees. They share their ideas, views
and help the juniors when they have any doubts regarding their tasks. They have
outings, centurion meets and many recreation programmes just to re-energize their
employees before they are assigned into other project.
There is high employee retention in the organization. The employees are looking out
for better opportunities and so there is continuous process of appointments in the
organization the management is taking necessary steps to keep their employees
satisfied.

QUESTIONNAIRE
1) Are you receiving regular job performance feed back?
a) Yes

b)no

2) Are you satisfied with the companys employee welfare program?

a)highly satisfied
b) satisfied c) neither or nor
d)dissatisfied e) highly dissatisfied
3) How do you rate on treating employee problems fairly?
a) Excellent b) Very good c) Neutral
d) Average e) Poor
4). Are you satisfied with the employees policies at the company?
a) Extremely satisfied
b) satisfied
c) neutral
d) Dissatisfied
e) extremely dissatisfied
5). Are you satisfied with the salary structure prevailing in your company?
a) Extremely satisfied
b) satisfied
c) neutral
d) Dissatisfied
e) extremely dissatisfied
6). How do you rate the safety health standard of the company?
a) Excellent b) Very good c) Neutral
d) Average e) Poor
7) How much important to you is the recognition you receive from the company?
a) very important b) important c) unimportant
d) very unimportant
e) Neutral
8) How much are you satisfied with your position in this company?
a)Highly satisfied
b)satisfied
d)dissatisfied e)highly dissatisfied

c)neither or nor

9). Are you satisfied with the vision and values of management?
a)Highly satisfied
d)dissatisfied

b)satisfied

c)neither or nor

e)highly dissatisfied

10). How do you feel about your work load?

a) Relaxed
b) Normal
c) Burdened
11). How much important to you is the training & development provided by the
company?
a) Very important b) Important
d) Very unimportant e) neutral

c) Unimportant

12). How far you satisfied with existing career plan and growth opportunities in this
organization?
a) Highly satisfied
b) satisfied
d) Dissatisfied e) highly dissatisfied

c) neither or nor

13) Are you receiving cooperation from all other departments?

a) Yes

b) no

14) What is your level of understanding of the companys quality management

system?
a) High

b) moderate

c) low

15) Management provides any reward to your work effort if any

Are you satisfied with these rewards?
a)Highly satisfied
b)satisfied
d)dissatisfied e)highly dissatisfied

c)neither or nor

16) Do you agree the environment is suitable for developing your self esteem?
a) Strongly agree
d) Disagree

b) Agree

c) Neutral

e) strongly disagree

17) Are you satisfied with appraisal system in your organization?

a)Highly satisfied
d)dissatisfied

b)satisfied

c)neither or nor

e)highly dissatisfied

18) What do you feel about duty timing?

a) Convenient

b) Inconvenient

BIBLIOGRAPHY
Name of the author

Name of the book

K. Aswathappa

Human Resource Management

P.Subbarao

Human Resource & Personnel Management

Stephen P Robinson

Human Resource & Personnel Management

Dassler

Human Resource Management

Web Sites:
www.humanresources.hrvinet.com
www.allbusiness.com
www.futuregroup.com
www.ask.com