KFC
KFC
This article is about the worldwide fast food chicken restaurant chain. For other uses, see KFC
(disambiguation).
KFC
Type
Subsidiary
Industry
Restaurant
Genre
Fast food
Founded
Sanders Court & Cafe:March 20, 1930 in North Corbin, Kentucky
Founder
Harland Sanders
Headquarters
Number of locations
18,875 (2013)[1]
Key people
David C. Novak (Yum! Brands Chairmanand CEO)[2]
Fried chicken
Products
Chicken sandwiches
Wraps
French fries
Soft drinks
Salads
Desserts
Breakfast
Revenue
Parent
Yum! Brands
Slogan
Website
www.kfc.com
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KFC (short for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried
chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world's second
largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118
countries and territories as of December 2013. The company is a subsidiary of Yum! Brands, a
restaurant company that also owns the Pizza Hut and Taco Bell chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his
roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the
potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise
opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by
challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders,"
Harland became a prominent figure of American cultural history, and his image remains widely used
in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders,
and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C.
Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in Canada, the
United Kingdom, Mexico, and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC
experienced mixed fortunes domestically, as it went through a series of changes in corporate
ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to
the spirits distributorHeublein, who were taken over by the R.J. Reynolds food
and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas
however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain
has since expanded rapidly in China, which is now the company's single largest market.
PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name
to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs
and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried
chicken are served in a cardboard "bucket", which has become a well known feature of the chain
since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has
expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well
as salads and side dishes, such as French fries and coleslaw, desserts, and soft drinks, the latter
often supplied by PepsiCo. KFC is known for its former and current slogan "Finger Lickin' Good",
which was replaced by "Nobody does chicken like KFC" and "So good" in the interim.
Contents
[hide]
1 History
2 Operations
2.1 Africa
2.2 Asia
2.3 Europe
2.5 Oceania
3 Products
3.2 Equipment
4 Advertising
6 See also
7 References
8 External links