Certified Digital Marketing

Master (CDMM) Course

200+ Trainings | 2000+ Organizations | 5000+ Participants

[Since 2009 . Across Asia]

In association with

A Govt. of India and Govt. of NCT Delhi Co. Initiative

Test Your Skills, Own Your Future

cdmm Course Opportunity

With over $135 Billion spend in online advertising globally, Digital Marketing is one of the fastest
growing industries today. Asia is leading the trend with over 30% annual growth.
According to a recent report by UN, there will be over 3 Billion internet users globally by end of 2014.
Organizations world wide are waking up to the opportunity of this revolutionary medium to fulfill various
business objectives ranging from Sales, Marketing, CRM, Product Development and Research. This
has created an ever increasing demand of skilled Digital Marketing professionals.
According to a report by Mafoi, 10,000 jobs related to Social
Media alone were created in 2012. In absence of formal
avenues of Digital Marketing education, there's a huge gap of
talented professionals. No wonder, a Digital Marketing
professional earns anywhere between Rs 15,000 and Rs
250,000/month.
If you are a Business Owner, a Sales & Marketing professional
or a Student who's serious about leveraging Digital Marketing
for personal or organizational growth, CDMM course is for you.
This course will help you build mastery in various disciplines of
Digital Marketing - SEO, SEM, Social Media, Email Marketing,
Inbound Marketing, Affiliate Marketing, Mobile Marketing &
Web Analytics.

Salient Features
Govt of India (Vskills) Certified
Course

04
03

04

Hands-on Projects

Research Based Internship

24 x 7 Support

6-month Instructor-led, Online

Course

Weekly Assignments

03
05

Placement Assistance

Industry Recognized Course

www.digitalvidya.com

WHO SHOULD ATTEND?

Marketing Professionals
Sales Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals
Students

COURSE Curriculum

SEARCH ENGINE
OPTIMIZATION (SEO)

EMAIL
MARKETING

SEARCH ENGINE
MARKETING (SEM)

SOCIAL MEDIA
MARKETING (SMM)

INBOUND
MARKETING

WEB
ANALYTICS

WEB DESIGN

MOBILE
MARKETING

AFFILIATE
MARKETING

www.digitalvidya.com

Course Methodology
Live Sessions: Based on the batch

Pre-reading Material: In order to

(weekend/weekday) you choose,

there will be weekly instructor led,
online sessions. In case you miss
any session, you will have the
recording of the session.

help you maximize the value of live

sessions, you will receive
prereading material in the form of
video based sessions, blogs, case
studies etc.

Hands-on Projects:

Weekly Assignments:

In order to
practice various concepts & tools,
you will be given hands-on
projects, which will be evaluated by
your lead trainers.

You will
also get weekly assignments to
build confidence in applying the
learning to produce real results.

Research Based Internship:

In order to deepen your understanding of various

concepts, tools & case studies, you will be given an opportunity to research about them
and present your research in the form of blog posts, which will be published online.

CDMM Exam Details

There's no pre-requisite to earn CDMM certification. You could be a student, an entrepreneur or a
working professional.
Once you have completed the 6-month course, you will be eligible to take CDMM Exam anywhere in
India or online, if you are an international candidate. Find below the key details of the exam.

01

Exam Duration: 60 minutes

04

No. of questions: 50

02

Maximum marks: 50,

Passing marks: 35 (70%)

05

70 exam centers in India

03

There is NO negative
marking

06

Attendance in Live
Sessions: Min 60%

www.digitalvidya.com

COURSE SCHEDULE
Upcoming Batches
Sep 21, 2014 - Mar 1, 2015

Sunday
Batch

Live Sessions: Every Sun

Time: 10:30 AM - 1:30 PM (IST/GMT +5:30)

Oct 4, 2014 - Mar 14, 2015

Saturday
Batch

Live Sessions: Every Sat

Time: 10:30 AM - 1:30 PM (IST/GMT +5:30)

Oct 14, 2014 - Mar 26, 2015

WEEK day
BATCH

Live Sessions: Every Tue & Thur

Time: 8 PM - 9:30 PM (IST/GMT +5:30)

Online Industry Interaction Sessions (Conducted by Industry leaders):

01

Days: Friday

02

Time: 3 - 4 PM (IST/GMT +5:30)

03

Attendance: Not mandatory

Course Fee & REGISTRATION

Fee: Rs 49,900 (+12.36% service tax)
Group Discount: 15% for 3 or more people
Payment Modes: Credit/Debit Card, Bank Transfer or Cheque
How to Register? Call at +91-8010033033 or mail at [email protected]

www.digitalvidya.com

TRAINING CuRRICULUM
1. SEARCH ENGINE OPTIMIZATION (Seo)
What is On-Page Optimization?
Keyword Research with Google Keyword
Planner.

What is OFF-Page Optimization?

What are Backlinks?
Why Backlinks are Important?

How to Select a Domain Name?

How to Get Backlinks?
Page Naming {URL Structuring} and Folder
Naming

Difference Between Do-Follow and

No-Follow Backlinks

Image Naming, Image Title and ALT Tags

Creation

What is Google Page Rank?

What are Meta Tags

How to Increase Page Rank?

Description

Keywords

Country

Robots

Author

Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert keywords
in content}

Search Engine Submissions

Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting

Anchor Text, Link Title

Forum Posting

Robots.text file use and creation

Business Listing

HTML Sitemap creation

Social Bookmarking

XML Site Map Creation

Social Networking

Ror text sitemap

RSS Feeds

Site Tracking Tools (Google Webmaster Tool,

Google Analytics Tool)
Why is Alexa?
Alexa Integration

www.digitalvidya.com

Search Engine Algorithms

Basics

Advanced

What is Search Engine's Algorithms?

How to optimize your site for Google

Hummingbird Algorithm?

How Algorithms Works?

What is Google Panda Algorithm?
Why a Search Engine needs to update its
Algorithm?

What is Google Penguin?

Search Engine Penalties and Recoveries.

What is Google EMD Update?

Why a Search Engine penalizes a

Website?

How to save your site from Google Panda,

Penguin and EMD Update?
How to recover your site from Panda, Penguin
and EMD?

2. SEARCH ENGINE MARKETING (SeM)

sem OVERVIEW

PAY PER CLICK OVERVIEW

Understanding Google search

PPC Definition & how it function

Rule based personalization of marketing

at internet scale

Important Terms - Quality Score,

Conversion Rate etc.

Overview of Google Adwords, Microsoft

AdCenter and Yahoo Search Marketing

Quality Score Overview Understanding

Market Analysis

Strategizing PPC campaigns

Setting objectives, goals & expectations

Understanding industry key drivers

Actionable metrics for performance

measurements

Competitive Analysis

Formulating account structure

Targeting

Organizational positioning

Effective segmentation of keywords

Usage of multiple match types
Non overlapping Ad Groups

www.digitalvidya.com

Ad writing Techniques
Compelling ads that increase click through
rates (CTR) lower costs

Campaign Management
Overview of the tools
Understanding advance functionality

Understanding, Analyzing & Improving Relevance & Quality score

Improve conversion rates Targeted ads &
relevant landing pages

Bid Management Plan

Ad Preview tool

Understand bidding strategy

Best Practices like using features such as

reviews, +1 button etc

Manual vs. Automated bid management

Different bid management features CPA
bidding, position preference etc

Effective landing pages

Performance Tracking
Importance of UI/UX design
Call to Action

Set campaign objectives & goals

Define Performance metrics

Decipher User Psychology

Understand & connect with the user

Monitor PPC activity with Google Analytics

Reporting & Analysis

Benefit from search behavior of

prospective customer
Set campaign objectives & goals

SEM Management
(Other Opportunities)

Define Performance metrics

Monitor PPC activity with Google Analytics

Remarketing
Mobile Advertising

Testing

Display & Video Formats

Optimize the display network campaigns
Track & measure view through
conversions

Multivariate Testing
A/B split Testing

www.digitalvidya.com

3. SOCIAL MEDIA MARKETING (Smm)

Why care about
Social Media?
Orientation to Digital Marketing and Social
Media

Creating Facebook
Marketing Strategy
From Objectives to ROI
Competitive Research

Latest Stats and Trends about Social

Media (Global & Indian)
Relevant Social Media Success Stories
(Global & Indian)

Demystifying Community
Building on Facebook
Orientation to Facebook Brand Pages
EndgeRank Algorithm: Why engagement
is key to success on Facebook?

Strategy Presentation by Participants

Exercise: Participants to create Facebook
Marketing Strategy for their organizations
Types of Facebook Ads
Facebook Ads vs. Google Adwords
Significance of CTR (Click Through Rate)
Optimizing Ad Copy & Targeting
Exercise: Participants to launch & promote
live Facebook Communities

How to create Facebook Marketing

Strategy?
Facebook Applications for Fan Growth and
Engagement

Twitter: The Jewel in the

Social Media Crown

How to create Brand Ambassadors on

Facebook?

Twitter in Plain English

Leveraging Facebook Insights for Success

Twitter for PR, Brand Building, Customer

Engagement and Thought Leadership

Relevant Facebook Marketing Success

Stories (Global & Indian)

Leveraging Lists, Hashtags & Trends

Tools to listen & measure Influence on
Twitter: TweetDeck, Klout, PeerIndex

Creating Twitter
Marketing Strategy
Twitter Strategy Framework: From
Objectives to ROI
Exercise: Creating Twitter Marketing
Strategy

www.digitalvidya.com

Leveraging LinkedIn for

B2B Lead Generation
LinkedIn in Plain English
Lead Generation through Individual
Profiles
Lead Generation as Enterprise: Company
Page, Ads, Developer API, Groups

Discussion on other
Social Media Channels
Opportunity of other Social Media Channels
(e.g. SlideShare,
Pinterest, Google+)
Open discussion on approach to leverage
them

Exercises: Profile Makeover, Answers,

Groups, Status Updates,
Recommendations

Planning & Creating

Multi-channel Social
Media Strategy

Measuring ROI of Social

Media
Guidelines for Measurement on Social
Media

How to choose relevant Social Media

Channels?

Importance of Qualitative Feedback

Creating multi-channel Social Media

Strategy

Framework for ROI Measurement

Creating ROI Metrics Dashboard

Resource Planning: In-house vs.

Outsource, Key competencies,
Tools etc

Tools to Measure ROI

4. EMAIL MARKETING
Deliverability
Setting up an Email Marketing
Machine

MX Record
Whitelisting

ISPs
Response Handlers
Hosting Facility
Bounces
MTA
IP/DNS
Shared vs. Dedicated Ips

www.digitalvidya.com

Customer Acquisition
Strategies

Effective Email Content

Conversation

Rented List Emails

Relevance

Co-branded Emails

Incentives

Third Party email Newsletters

Timing

Viral Emails

Creative & Copy

Event Triggered Emails

Attributes

House e-newsletters

Nurturing & Automation

Effective Creative
Introducing: CRABS

Tools to enhance lead nurturing

Does your emails have crabs?

Enhance better reach

Email template model

Analyze behavior patterns

Best Practices

Analytics

NLP Demonstrations (neuro linguistic

programming) to understand customers
better

Automation and more

Resources to do situational analysis and progressive updates

Customer personal tool kit

Email campaign calculator

Complete email marketing worksheet

Email Marketing Health Check

Content Editorial Calendar

Structuring Digital Marketing Team

Digital Marketing Strategy toolkit

Web resources to improve subject lines,

html codes, spam testers and
deliverability issues

Email contact strategy template

www.digitalvidya.com

5. INBOUND MARKETING
Attracting your potential
customers into conversion funnel
Various ways to build reach through
Digital Marketing
What are Engagement Magnets?
How to identify right set of engagement
magnets for your business?

Converting your prospects

into leads using emails
What is Audience aggreation?
Benefits of Audience Aggreation
How to do Audience Aggreation thrugh
Emails

Effectiveness of various Engagement

Magnet
Digital Reach Building Strategy through
Inbound Interest Generation

Landing page
Conversion Oriented Landing Page
Design

Conversion Optimization
Role of Conversion
Understanding Customer Psyche

Investment in Landing Page

Is it for me?

Conversion Optimization User Flow and

Persuasion

What is it?

Online Persuasion

Critical concerns to address on landing

page

True meaning of Landing Page

User Flow and Online Persuasion

What's the next step

Conversion Optimization Patterns

for Engaging website Visitors

Life Cycle Emails

Patterns for Engaging Website Visitors

Life Cycle Emails: What and Why?

Pattern#1 Pop-Ups

Lead Nurturing with Drip Email Marketing:

How?

Pattern#2 Pop Under Call to Action

Pattern#3 - Inside Article CTA

www.digitalvidya.com

6. Web Analytics
Google Analytics

Introduction
What's analysis?

Getting Started With Google Analytics

Is analysis worth the effort?

Small businesses
Medium and Large scale businesses

How Google Analytics works?

Analysis vs intuition

Google Analytics

Introduction to web analytic

Basic metrics

Content Performance Analysis

Accounts, profiles, and usersNavigating

The main sections of Google Analytics reports

Traffic Sources
Direct, referring, and search traffic
Campaigns
AdWords, Adsense

Pages and Landing Pages

Event Tracking and AdSense

Visitors Analysis

Site Search
Unique visitors

Goals & Ecommerce Tracking

Geographic and language information

Technical reports

Setting up goals

Benchmarking

Goal reports
Ecommerce tracking

Social media analytics

Actionable Insights and

the Big Picture
Recap of Google Analytics reports and tools
Finding actionable insights

Facebook insights

Getting the organization involved

Twitter analytics

Creating a data-driven culture

Youtube analytics

Resources

Social Ad analytics /ROI measurement

Common mistakes analysts make

Additional Web analytics tools

www.digitalvidya.com

Social CRM & Analysis

Radian6
Sentiment analysis
Workflow management
Text analytics

7. Special Introductory Modules

Web Development using Wordpress
Mobile Marketing
Affiliate Marketing
Blogging
YouTube Channel Creation

www.digitalvidya.com

TRAINERS & course creators

PRADEEP CHOPRA
Among the pioneers of Digital Marketing in India, Pradeep has been part of the
Internet Industry since 1999. He is a Co-founder and CEO of Digital Vidya.
Pradeep has personally trained & advised over 1500 professionals including
CEOs across Asia in helping them meet their business objectives using Digital
Marketing.
Pradeep is an international speaker & an author on Digital Marketing & Entrepreneurship.
Hes one of the most sought after speakers in Digital Marketing and his speaking
assignments include ad-tech, Search Engine Strategies (USA, India), World Social
Media Summit at Kuala Lumpur, Social Media Workshops in Singapore, Click Asia
Summit, TiEcon, Global Youth Marketing Forum and NASSCOM India Leadership Forum
in India. He writes on Entrepreneurship and Digital Marketing for Wall Street Journal, Inc
& Entrepreneur Magazines.
A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO
(Search Engine Marketing Professional Organization), a non-profit that nurtures the
growth of Digital Marketing globally. He also sits on the advisory board of Social Media
Chambers Malaysia. His obsession for the digital medium has led him to believe that the
Internet connectivity is more important than the water supply :).

KAPIL NAKRA
Kapil Nakra, a graduate from IIT Delhi, is a first generation Serial Entrepreneur.
He is a Co-founder of Digital Vidya. As a pioneer of Digital Marketing in India,
Kapil has grown along with the Internet Industry as a User, a Service Provider
and now as an Educator.
He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs
Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs
assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise
Customers including blue chip accounts such as Cisco purely using Digital Marketing.
Whizlabs won the Most Innovative Indian IT Company award from NASSCOM in 2004.
Kapil is known for his simplistic and inquisitive leading style, which motivates people to
think out-of-the-box. It goes without that saying that Kapil has a deep passion for
Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital
Marketing conferences and his previous speaking engagements include speaking at
SearchCamp and OMCAR.

www.digitalvidya.com

NIKHIL KUMAR VERMA

Nikhil Kumar Verma is a lead trainer for Digital Marketing (inc Social Media)
trainings at Digital Vidya. He has worked previously in various roles as Brand
Partner & Creative Technologist (at BBH India a creative advertising
agency), Digital Strategist (at Naked Communications a strategic
communications management consultancy), Product Manager (at True Sparrow
Systems, building web applications for XING, the European business social network);
and a digital marketing agency called Pinstorm. He also spent close to an year working at
an early stage venture capital fund called Seedfund, and is an online evangelist for a
lifestyle activism project called TheTossedSalad.com since the start of this decade.
He has been integral part of the teams that managed Digital Marketing campaigns for
some of the leading brands such as Caf Coffee Day, Airtel, ICICI Bank, MTV, Axe, Nokia,
Skoda, RedBull.
Currently, Nikhil tinkers with the Internet and goes for longs walks after making lemonade.
Nikhil made it to the list of top 50 most relevant Indian Twitter users at #3 in 2011, and went
on to create a more comprehensive India Influencer index for twitter users. Hes also
behind an award-winning startup ideation gymwalla presented @ iWeekend 2010 at
CIIE, IIMA. He holds a B.E. in Electronics & Communication Engineering from BIT Mesra,
Ranchi.

PRATEEK SHAH
Prateek Shah is an entrepreneur who has been part of the social media
industry since its inception in India. With a background in banking and public
relations, he brings with him a diverse experience helping him better
understand participants needs. Over the years, he has trained professionals
at associations like FICCI, AMA, FISME; and conducted workshops for employees of
organizations such as SBI, NTPC, L&T-PBEL, CNN IBN, Hindustan Times and more.
He was instrumental in launching Indias first student social network
AssetAmbassador.comand has managed social media campaigns for an array of brands
like FIFA India, Imagine Apple,Educational Initiatives, Octane, Just For Hearts, Integra
Profit, UrSqFt, Headstream Advisory,Tayal Capitals among others.
Prateeks creative methods of training along with his interactive skills make his workshops
lively,making the audience eager to not just listen, but contribute in a collective manner. His
venture Green Smyles offers solutions for the holistic growth of organizations and
individuals.

www.digitalvidya.com

MANUJ BAJAJ
Manuj Bajaj is an SEM & Inbound Marketing Lead Trainer at Digital Vidya
Manuj Bajaj is a solution strategist, online marketing consultant, author,
speaker and digital marketing coach with over 17 years of experience. Hes
been a trusted advisor and business growth strategist to businesses from the
SMB level all the way up to large enterprises.
He has been exceptionally successful at what he does for others and as a result has
produced dozens of success stories. He has turned-around various business initiatives in
the online space from total disaster and loss making ventures to profitable ones.
He has an incredible wealth and depth of knowledge that is mostly derived from first-hand
experience while working in different industries.
He has been integral part of the teams that managed Digital Marketing campaigns for
some of the leading brands such as Caf Coffee Day, Airtel, ICICI Bank, MTV, Axe, Nokia,
Skoda, RedBull.
Degree in Electrical Engineering from Delhi College of Engineering (DCE).
PPC and other digital marketing consulting for companies ranging from small local
business accounts to large enterprises.
Product definition & creation: Helping companies define, create, sell, and manage
their products at scale and deliver value to their clients.
Marketing specialties: PPC (holds three certifications from Google on AdWords),
conversion optimization, analytics, email, content, social, etc.
Conducts seminars for SMB owners with Business Growth as the central theme.
Invited by IIM as the industry expert to deliver lecture and as panellist where he
shared the stage / panel with other industry thought leaders from eBay, OLX,
ColorPlus, Social Wavelength
Authored a series of 8 books on computers Computer Smart Series: Learning
Computer for Smarter Life taught in hundreds of schools across India with
200,000+ copies sold in two languages. The books are available at Amazon,
Flipkart, SnapDeal, Fishpond (Australia), Book Depository (UK), MightyApe
(Australia), MightyApe (New Zealand), HuntBee, ScholarKart, BookAdda etc.

www.digitalvidya.com

RAJEEV KUMAR
Rajeev Kumar is an SEO expert who has been a part of the Search industry
since its inception in India. With a background in Software Training and Online
Consulting, he brings with him a diverse experience helping him better
understand participants needs. The trajectory of his experience includes
working with professionals from various industry like telecom, food chains and
restaurants, electronics, banking, ecommerce and mobile manufacturing to
name just a few.
He has also been instrumental in launching Indias first Google algo update proof SOS
(socio-seo) labs in GroupM a Fusion of SEO and Social where the SEO work has been
amalgamated with facebook and twitter optimization and as a result of this website was
made to rank among the top 10 rankings in Google. Additionally, his Passion for bringing
businesses online and bridging a business connection between internet and physical
businesses has been recognized. Rajeevs invaluable consultation has been credited for
a number of ventures in the past to successfully run their physical businesses with subtle
online support.

HIMANSHU ARORA
A fervid Idea-tor who loves to contribute towards development in Digital
Marketing, Himanshu tracks the Industry very closely. He has over 8 years
experience in Digital Marketing especially around SEO, SEM and Social
Media. He likes to call himself Digital Marketing fanatic but not a Guru as he
feels that he will continue to be a student in this dynamic industry.
Hes always excited to meet newer people and exchange knowledge and experience
about wide variety of Digital Marketing topics. He has strategized, designed and
implemented Digital Marketing plans for some of the leading brands. His deep
understanding of online user behavior helps him multiply Digital Marketing ROI for his
clients.

NITHYANANDAN RAMAKRISHNA
Nithyanandan also known as Nithy has been handling Digital Marketing for
almost 8+ years and counting. His inclination towards this subject has been
really enthralling. In fact his creative contributions are spread across various
industry verticals around the globe.
He live and enjoy living for three little and very powerful words: Work, Learn and Teach,
which can be very well witnessed during his sessions. Furthermore, he is an experienced
public speaker who is comfortable presenting on a wide range of topics. He even holds a
strong track record of producing audio-visual content & presentations, copywriting,
managing websites, lead sourcing and email marketing.

www.digitalvidya.com

Industry Recognition
1. Govt. Certification
A Govt. of India and Govt. of NCT Delhi Co. Initiative
Test Your Skills, Own Your Future

CDMM (Certified Digital Marketing Master) Certification is offered in partnership with Vskills (Govt. of
India Initiative).

2. Industry Endorsement

Digital Vidya's certifications will not just be an

add-on to your qualification, but will help you in
getting better job opportunities. It is essential
for budding digital marketing professionals to
keep themselves updated about happenings
and trends in social media marketing & a social
media marketing certification is surely going to
help them move forward in the right direction.
Navneet Kaushal, CEO, PageTraffic

"Digital Vidya's certifications covers all aspects

of Digital Marketing at reasonable depth. We
favor Digital Vidya's certified professionals for
all Openings at Pinstorm" - Mahesh Murthy,
Founder, Pinstorm

"A person coming up with Digital Vidya's

certifications will have a good background, and
can start quicker. We will surely give
preference to candidates with CSMMP
accreditation for entry level positions at Social
Wavelength." - Sanjay Mehta, Joint CEO,
Social Wavelength

"A great initiative by Digital Vidya, the need of

the industry as it evolves is to have this as an
integral part of their training initiatives. With the
medium fast evolving, Digital Vidya's
certification programs provide not only a value
add from HR point of view but also brings Huge
operational efficiencies and betters the talent
pool of the agency." - Avijit Arya, CEO,
Internet Moguls

"We are looking forward to the trained and

certified employees and gauge the impact it
has made to the way they work as opposed to
those who walk in untrained. I am pretty sure
the certification is going to make a huge and
positive impact to the way they work." Chaaya Baradhwaaj, Founder & MD, BC
Web Wise Pvt. Ltd.

www.digitalvidya.com

WHAT DID OUR PARTICIPANTS SAY ABOUT US?

Enlightening, Enriching,
Empowering

Nasr Ul Haidi
(Chief Sub Editor, NDTV)
Very Informative &
Enlightening

Aditya Chatterjee
(E Marketing Manager,
South East Asia, IDP Education India Pvt Ltd)

It was a great program -an eye

opener

VAK
(Head Marketing, Intuit)
The knowledge & effectiveness of
speakers was good.

Ashim Gupta
(DGM Communications, General

The boot camp was a real eyeopener to the ocean of possibilities

that exists in the domain of social
media

Got new insights to SMM, strongly

recommend for people in
marketing/market research

Rajdeep Barooah
(Manager, Asian Paints)

Nilesh Shah
(Brand Manager, Tata Motors)

Opened up the world of social

media for me
Sonia Mehta

(Chief Customer Experience Officer,

Yatra.com)
Hands on experience is what you
get here

Excellent. Very Insightful

George John
(Director of Marketing, Warner Bros)
Amazing experience

Nidhee Shukla
(Product Manager, ICICI Lombard)

Preeti Naidu
(Client Servicing Manager,
Mouthshut)

Really worth my while..lot of

learnings

A Must attend for everyone &

anyone!!!

Manoj Gursahani
(Chairman, Travelmart India)

Sanjeev Kotnala
(VP, Dainik Bhaskar)

Good insights into the

e ff e c t i v e n e s s o f Tw i t t e r t o
business.In depth info on the
success of businesses via Twitter

Very good. Get to know various

social media sites. Thanks for that.
Various tools to measure yourself in
social

Vamsheedhar
(Consulting manafger,wipro)

Abhishek Kadam
(Asst Manager, Crosswords Book Store)

Trained 5000+ professionals (incl. CXO's) from 2000+ brands in 200+ trainings across Asia
since 2009

www.digitalvidya.com

Participant Companies
INTERNET COMPANIES

Media, Entertainment and Publications

Consumer Goods

BFSI

Travel, Auto and Aviation

www.digitalvidya.com

IT and ITES

Education

Marketing And Advertising

Digital Marketing

Telecommunications

Government
Healthcare
Non Profit

www.digitalvidya.com

FAQS (Frequently Asked Questions)

Who will award this
certification?
Digital Vidya and Vskills will jointly offer this
certification.

Do you offer Money Back

Guarantee?

Yes! After attending 1st online session, if you don't

like the course then ask us for refund. We will refund
your entire amount and will not ask any question
except taking your feedback. At the same time, we
will not be able to offer refund in any other condition.

Will you offer Job

assistance?
Having conducted over 190 trainings for
participants from 2000+ brands, we are regularly
approached by them for their Digital Marketing
hiring needs. Once you clear the CDMM
certification exam, we request you to share your
latest profile with us and we will be glad to share it
with relevant companies.

Why did you choose online

medium for delivery?
There are number of reasons for it. We've been
successfully organising instructor-led, online
courses since more than 3.5 years. In addition to
helping you save precious time & money,
instructor-led online format offers far better
learning as we are able to provide you separate
Industry Expert as Lead Trainer for each of the
training modules. Online medium allows far
deeper and regular interaction among
participants and lead trainers throughout the
course duration. It also significantly reduces your
chance of missing a session as you will be able to
attend the session from any place. For the same
reasons, some of our corporate clients have also
opted to do online trainings for them.

Who is Vskills?
Vskills is a skills testing and certification exam
conducted by - ICSIL, A Govt of India
Undertaking and Govt of NCT Delhi Company. It
is one of the largest manpower companies of the
government of NCT Delhi. Vskills certifications
help candidates quantify and prove their skills in
a particular domain - skills that are valued by the
employer and are in great demand.

What will happen if I miss

any live session?
We understand that. We will share with you the
recording of the each session even if you
attend it :).

Can I complete CDMM course

in 3 months ?
Yes, if you choose to participate in both
Weekday and Weekend batches, you can
complete CDMM course in 3 months. In fact,
there are large number of participants, who are
completing it in 3 months.

Will I be able to clear Google

Adwords certification?
Yes, our SEM (Search Engine Marketing)
module will enable you to do that. It actually
covers far more than just Google Adwords.

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