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Contribution of Latest Technology On Increasing The Market Share of Samsung in India, in The Area of Consumer Electronics

Samsung has grown from a small export business in 1938 to a global electronics giant. It established its electronics division in 1969 and began expanding globally in the 1990s. In India, Samsung set up operations in 1995 and has since become a market leader in consumer electronics like LCD TVs, smartphones, and appliances. It has manufacturing plants in Noida and Sriperumbudur and R&D centers in Delhi and Bangalore. Through continuous innovation and a focus on customers, Samsung has increased its market share in India.

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55 views

Contribution of Latest Technology On Increasing The Market Share of Samsung in India, in The Area of Consumer Electronics

Samsung has grown from a small export business in 1938 to a global electronics giant. It established its electronics division in 1969 and began expanding globally in the 1990s. In India, Samsung set up operations in 1995 and has since become a market leader in consumer electronics like LCD TVs, smartphones, and appliances. It has manufacturing plants in Noida and Sriperumbudur and R&D centers in Delhi and Bangalore. Through continuous innovation and a focus on customers, Samsung has increased its market share in India.

Uploaded by

priya
Copyright
© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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Contribution of latest technology on increasing

the market share of Samsung in India, in the


area of consumer electronics

INTRODUCTION
SAMSUNG HISTORY
Unlike other electronic organizations Samsung origins were not including electronics but rather
different products. In 1938 the Samsungs founder Byung-Chull Lee set up a trade export
organization in Korea, selling fish, vegetables, and natural product to China. Within 10 years
Samsung had flour factories and candy store machines and turned into a co-operation in 1951.
From 1958 onwards Samsung started to venture into different commercial ventures, for example,
financial, chemicals, media, and ship building all through the 1970s. In 1969, Samsung
Electronics was established creating what Samsung is most familiar for, Televisions, Mobile
Phones (all through 90s), Radios, Computer parts and different gadgets devices.1987 author and
director, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990s
Samsung started to grow all inclusive building processing plants in the US, Britain,
Germany,Thailand, Mexico, Spain and China until 1997. In 1997 about all Korean industries
contracted in size and Samsung was no exemption. They sold businesses to relieve debt and chop
workers down bringing down staff by 50,000. Be that as it may, because of the electronic
business they figured out how to control this and keep on growing. In 1993 Samsung built up the
lightest mobile phone of its period. The SCH-800 and it was accessible on CDMA systems. At
that point they produced smart phones and a phone consolidated mp3player towards the end of
the twentieth century. To this date Samsung are committed to the 3G industry. Making video,
camera, phones at a velocity to stay aware of consumer demand. Employing approximately
138,000 individuals in 124 workplaces in 56 nations.

The Making of a Global Brand

In 1993, as an initial phase in its globalization drive, Samsung procured another corporate
character. It changed its logo and that of the gathering. In the new logo, the words Samsung
Electronics were composed in white shading on blue shading foundation to speak to stability,
reliability and warmth. The words Samsung Electronics were composed in English so that they
would be anything but difficult to peruse and recollect around the world. The logo was molded
circular speaking to a moving world symbolizing progression and change.

SAMSUNG COMPANY HISTORY IN INDIA


Samsung Electronics initiated its operations in India in December 1995 and is today a main
supplier of Consumer Electronics, IT and Telecom products in the Indian market. Samsung India
is the Regional Headquarters for Samsungs South West Asia operations, which gives occupation
to more than 8,000 workers with around 6,000 workers being involved in R&D. In2010,
Samsung India accomplished a business turnover of US$3.5 billion.
Samsung started operations in India through its manufacturing complex situated at Noida (UP),
which today houses services for Color Televisions (counting 3D, LED and LCD Televisions),
Refrigerators, Mobile Phones, Split Air Conditioners and Washing Machines categories.
Samsung started operations of its second stateof-the- art manufacturing complex at
Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility makes Color
TVs, Refrigerators, Fully Automatic Front Loading Washing Machines and Split Air
Conditioners.
Samsung India has two R&D Centers in India at Delhi and Bangalore. While the Delhi R&D
Center develops software solutions for hi-end TVs, for example, Plasma TVs, LCD TVs and
Digital Media Products, the Bangalore R&D Center deals with real ventures for Samsung
Electronics in the zone of telecom, Networking , remote terminals and framework, So C (System
on Chip) Digital Printing and other multimedia/digital media and also application programming.

Samsung India is a business sector pioneer in product categories like LCD TVs, LED TVs, Slim
TVs and Side by Side Refrigerators. While it is the biggest versatile handset brand in India, it
leads in the smartphone portion in India.
Samsung India has won a many honors and recognitions for its corporate activities and
additionally its product developments in audio, visual, IT, home appliance and telecom product
classes. Aside from improvement of creative innovation, Samsung places extraordinary
significance on going about as a dependable corporate citizen in the groups where it works. Its
CSR projects react to the social and environmental needs and try to offer back to groups that
bolster the organization. In 2009, Samsung launched the organizations Corporate Social
Responsibility activity Samsung Hope Project with undertakings in the areas of education,
society, sports, social welfare and group improvement. Every system under the Hope Project
remarkably addresses the needs of individual groups while stressing on advancements for
improvement of the group including technology, education, innovation, engineering and IT
specialized training.
Organization comprises of five major business units:

Digital media Business


LCD Business
Semiconductor Business
Telecommunications
Digital Appliance Business

SAMSUNG PRODUCTS
1.
2.
3.
4.
5.
6.
7.
8.
9.

SAMSUNG MOBILE PHONE


SAMSUNG LED TV
SAMSUNG LCD TV
PLASMA TV
SAMSUNG BLE RAY
SAMSUNG DVD PLAYER
SAMSUNG SMART CAMERA
SAMSUNG CAMCORDER
SAMSUNG HOME APPLIANCES
i.
Air Conditioner
ii.
Refrigerator
iii.
Washing Machine
iv.
Microwave Oven

10. LAPTOPS
11. PRINTERS
SAMSUNG India Mobile:
Samsung India Mobile a telecom equipment manufacturer, head office in New Delhi and nation
head Mr. Ranjit yadav. SAMSUNG has partitioned the versatile business into ranges:
Code Division Multiple Access (CDMA)
Global System for Mobile Communication (GSM)

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