Scribd
Upload
56 views23 pages

Principles of Design

The document discusses principles of design in architecture. It defines principles as ways to arrange design elements that can produce visual effects or make value judgments about a composition. Principles include unity, balance, emphasis, rhythm and proportion. They govern relationships between elements and organize the overall composition. When applied purposefully, principles help create successful visual designs across different fields like architecture, graphic design and fine art. Composition is described as the orderly arrangement of elements using principles of design to hold interest and command attention.

Uploaded by

AnjalySinha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPSX, PDF, TXT or read online on Scribd
56 views23 pages

Principles of Design

The document discusses principles of design in architecture. It defines principles as ways to arrange design elements that can produce visual effects or make value judgments about a composition. Principles include unity, balance, emphasis, rhythm and proportion. They govern relationships between elements and organize the overall composition. When applied purposefully, principles help create successful visual designs across different fields like architecture, graphic design and fine art. Composition is described as the orderly arrangement of elements using principles of design to hold interest and command attention.

Uploaded by

AnjalySinha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPSX, PDF, TXT or read online on Scribd
You are on page 1/ 23

PRINCIPLES OF DESIGN

Architectural Design -1

Ar. Neetu
Kapoor

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

The first way to think about a principle is that a principle is something that can be
repeatedly and dependably done with elements to produce some sort of visual
effect in a composition.

Another way to think about a principle is that it is a way to express a value


judgment about a composition.

When we say a painting has UNITY and DEPTH we are making a value
judgments. Too much unity without variety is boring and too much variation
without unity is chaotic. Unity and depth are examples of visual effects produced
by the first definition of principle.

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Design
Design is the organized arrangement of one or more
elements and principles (eg. line color or texture) for a
purpose. Awareness of the elements and principles in
design is the first step in creating successful visual
compositions. These principles, which may overlap, are
used in all visual design fields, including graphic design,
industrial design, architecture and fine art.
The principles govern the relationships of the elements used
and organize the composition as a whole. Successful
design incorporates the use of the principles and elements
to serve the designer's purpose and visual goals. There
are no rules for their use. The designer's purpose and
intent drives the decisions made to achieve appropriate
scale and proportion, as well as the degree of harmony
between the elements. Design principles are a technical
and artificial method to attempt to produce architectural
and interior design beauty.

Examples

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

PRINCIPLES OF DESIGN
The principles of design are the recipe for a good
work of art. The principles combine the elements
to create an aesthetic placement of things that will
produce a good design.

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

BALANCE
It is a feeling of visual equality in shape, form, value, color,
etc. Balance can be symmetrical or evenly balanced or
asymmetrical and un-evenly balanced. Objects, values, colors,
textures, shapes, forms, etc., can be used in creating a balance
in
a
composition.

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Balance

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Balance

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Balance

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

It is a movement in which some elements recur


regularly. Like a dance it will have a flow of
objects that will seem to be like the beat of
music.

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Rhythm

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Proportion involves the relationship of size between objects. Proportion is also relative sizes of
surface areas of different colors in a room. The proportion of color areas such as on a wall of a living
room may be chosen to be visually pleasing. Proportion also depends on functionality of object. For
example, for the best proportion between a room and furniture, the sizes of furniture depends on the
size of the room. In interior design, proportions like the floor to ceiling height of 8.3 to 9 feet tall may
be used to obtain good visual appeal, functionality and grandeur in home design.

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Observe a group of people in a room. You can often learn a lot about who is listening
intently to another person, which are strangers, or who is ignoring who by how close
together they sit or stand. In design, proximity or closeness creates a bond between
people and between elements on a page. How close together or far apart elements
are placed suggests a relationship (or lack of) between otherwise disparate parts.
Unity is also achieved by using a third element to connect distant parts.

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Unity

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Is an area that first attracts attention in a composition. This


area is more important when compared to the other objects or
elements in a composition. This can be by contrast of values,
more colors, and placement in the format.

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Emphasis

P
R
I
N
C
I
P
L
E
S
O
F
D
E
S
I
G
N

Emphasis

P
R
I
N
C
I
P
L
E
S
O
F

Element Principle Chart


Line
Harmony

Contrast

Dominance

Balance

D
E
S
I
G
N

Rhythm

Unity

Direction Shape

Size

Color

Tone

Texture

Composition
An orderly arrangement of elements using the principles of design. The
principles of design help you to carefully plan and organize the elements
of art so that you will hold interest and command attention. This is
sometimes referred to as visual impact.

In any work of art there is a thought process for the arrangement and
use of the elements of design. The artist who works with the principles
of good composition will create a more interesting piece of art it will be
arranged to show a pleasing rhythm and movement. The center of
interest will be strong and the viewers will not look away, instead, they
will be drawn into the work. A good knowledge of composition is
essential in producing good artwork. Some artists today like to bend or
ignore these rules and therefore are experimenting with different forms
of expression. We think that composition is very important. The
following will assist you in understanding the basics of a good
composition:

Composition

Composition

Composition

Thank you

Ar. Neetu Kapoor


Lecturer,
Deptt. Of Architecture

You might also like