GSK in China
GSK in China
GSK in China
ACTORS:
The Actors who are all involved in this case are four executives namely
Liang Hong, Zhang Guowei, Zhao Hongyan, Huang Hong, all are
Chinese nationals. Physicians, Government officials, hospital
administrators. Apart from these actors entire Chinese government is
involved and different pharmaceutical companies because of the
change that would be taken up. Most importantly Chinese nationals as
they are the people consuming the products of this industry.
Consequences
The bribery case lead to violation of GSKs Ethics Policy. Employees
received training on the GSK Code of Conduct as part of their induction into
the company. GSK china failed to follow its ethics policy in order to cope up
with the sales of its pharmaceutical products in restricted legal environment
of China.
Country is making massive investments in every facet: new hospital
and primary care infrastructure is being built at a torrid pace, a national
insurance plan has been rolled out that covers almost everyone in the
country, providing increasing coverage for basic pharmaceuticals, devices
and diagnostic procedures. Yet most, if not all, of these additional
investments are being built on top of a weak foundation. Doctors are
chronically over-worked and under-paid. Hospital administrators struggle to
meet shortfalls between government reimbursement and the increasing
costs associated with the levels of service and medical products they are
expected to provide. It should be no surprise that both hospital
administrators and doctors have found alternative means to make up for the
revenue not provided by the government. For administrators, their response
has been to incentivize doctors to prescribe unnecessary pharmaceuticals,
surgical procedures, and diagnostic evaluations. Doctors have supplemented
their paltry incomes through the sort of bribes the GSK scandal has laid bare,
as well as the back-channel red envelope payments that families make
directly to doctors to ensure proper and timely care. Some Experts believed
that bribing hospital staff was common among Chinas domestic drug
manufacturers. GSK employees were accused of bribing the physicians,
hospital admins and government officials.
Total of $450 million of bribe have been paid by employees since 2007.
Chinas ministry of Public Security detained a further 18 GSK employees and
medical staff in addition to four Executives. The bribery increased the cost of
the product. Chinese government desire to control the costs of essential
goods and services. The bribery case and Chinese governments action
helped the country to fight against the corruption prevailing into the
pharmaceutical sector but to completely to remove the bribery the
government should try upon improvise economic condition of Doctors and
employees. If they are being paid in adequate amount then they wont need
to find alternative ways to earn money.
Chinese Government
The Utilitarian theory of ethics implies here where government is trying
to control the costs of essential goods and services consumed by its
population of 1.3 billion. This act will produce greater utility but in this act
the GSK, physicians, employees and other pharmaceutical companies are
getting less compensation as the government is imposing strict rules to
generate greater good of the population.
GSK Employees
GSK employees may have followed the categorical imperative or
egoism theory of ethics. Bribing hospital staff was common in china so they
must have accepted it as universally accepted practice. The employees also
violated GSK ethics policy to penetrate into Chinese market, it also shows
that employees may have followed stockholders theory of ethics and
stakeholder theory of ethics. If we consider deontological theory of ethics
then the employees failed to furnish their duty towards the company that
focuses on their code of conduct.