1

PREPARED BY :- DARSHAN V. MASRANI

ROLL NO. :- 07
S.Y.B.B.A

COLLEGE :- SWAMI SAHAJANAND

COLLEGE OF COMMERCE
& MANAGEMENT
BHAVNAGAR.

SUBMITTED TO :- BHAVNAGAR UNIVERSITY

BHAVNAGAR

INDUSTRY VISITED :- BORON RUBBERS INDIA.,

CHITRA, BHAVNAGAR.

ACADEMIC YEAR :- 2006-2007

GUIDED BY :- DR. SHEETAL U. PAREKH

 2

INDEX

SR TITLE PAGE
NO. NO.

1 CONTENT 1

2 CANDIDATE`S STATEMENT 2

3 ACKNOWLEDGEMENT 3

4 PREFACE 4

CONTENTS

SR.NO TITLE PAGE

. NO.

1 GENERAL INFORMATION 5

2 H.R.DEPARTMENT 23

3 MARKETING DEPARTMENT 36

4 FINANCE DEPARTMENT 51
 3

5 OVERALL CONCLUSION 58

CANDIDATE`S STATEMENT

I undersigned DARSHAN V. MASRANI the student of S.Y.B.B.A

hereby declare that the project work presented in this report is my own work
and has been carried out under the guidance of Prof. Dr. Sheetal U. Parekh
of Swami Sahajanand College of Commerce and Management,
Bhavnagar.

Date:- Signature,

Place:- Bhavnagar. Name : Darshan V. Masrani

 4

ACKNOWLEDGEMENT

It was memorable experience for me to visit the industry. I don’t have

adequate word to express my profound gratitude to project report in charge
Dr. Shital U. Parekh for providing me such valuable opportunity training in
M/s. BORON RUBBERS INDIA. Bhavnagar

I would like to convey a few words of thanks to my college Swami

Sahajanand College of Commerce and Management, Dr. Suresh Savani the
managing trustee of our college, Dr. S.R.Parikh the director of the college
for their support in preparing of my project report. And at the end I would
like to thank my academic head Miss Hemali Bhatt and all the staff member
of my college for their promote response at the time when I needed.

My acknowledgement would not be complete, if I don’t express my

deepest sense of gratitude towards Mr. Deepak A. Doshi the owner of the
Boron Rubbers India, Mr. Ashish Pandya officer of the firm and other staff
of the industry.

Last but not least, I would like thank my family member and my
friends who helped me by giving moral information for completing my
industrial project

Date: - Darshan V. Masrani

Place: - Bhavnagar.
 5

S.Y.B.B.A

PREFACE

Practical studies are the part of an S.Y.B.B.A programme. During this

practical training students learn and get practical knowledge, which is not
given in classroom. The aim of this programme is to develop not only
theoretical knowledge but also to give and improve practical skill, in every
student, which is helpful to them in every field of life in their future. In
short, students can get full practical knowledge of personnel, marketing, and
finance department.

Being student of second year B.B.A. programme, I have the honor of

having a practical training in the BORON RUBBERS INDIA., located at
Chitra G.I.D.C., Bhavnagar.

Such training promotes a student to boost his potentialities and the

inner qualities, and there by students come to know about their reality that
how the theoretical knowledge work in actual sense in any unit, and this has
indeed proved to be very useful to me.

All information furnished here in are correct and true according to me

and sincerely apologize if any incorrect data.
 6

GENERAL INFORMATION

SR.N TITLE PAGE

O. NO.

1. INTRODUCTION 6

2. NAME AND ADDRESS 7

3. HISTORY AND DEVELOPMENT 9

4. SIZE OF THE UNIT AND FORM OF ORGANISATION 10

5. BENEFIT OF UNIT`S LOCATION 11

6. MANUFACTURING PROCESS AND PRODUCT 12

7. RAW MATERIAL FOR THE PRODUCT 17

8. USES OF THE PRODUCT 18

8. ORGANISATION STRUCTURE 19

9. TIME KEEPING SYSTEM 20

10. EMPLOYEES SERVICES AND BENEFIT 21

11. CONTRIBUTIN OF THE UNIT TO THE INDUSTRIES 22

 7

INTRODUCTION

M/s. BORON RUBBERS INDIA, Bhavnagar is the leading

Manufacturer & Exporters of Rubber Sheets. They have been in Rubber
Sheet manufacturing since last 12 years.

Boron Rubbers India is a manufactures of different type of Rubber

Packing Sheeting like Gasket Rubber Packing Sheeting, Natural / SBR
Rubber Packing Sheeting, Neoprene Rubber Packing Sheeting, EPDM
Rubber Packing Sheeting, Nitrile Rubber Packing Sheeting and Specialty
Rubber Packing Sheeting.

Boron Rubber India is a manufactures of Radiation shielding

materials for Neutron and Gamma Rays, which are widely use for
radiation protector, detection & analysis purpose in power, industrial,
medical & research organization.

The sheetings are useful for such type of machinery, which are use
for- Anti-vibration surface packing, Anti-skid electrical matings, designer
sheet for flooring chemical plant. Mainly the products are used in
manufacturing of radiation rubber sheeting.

Its dynamic marketing team is ready to connect the world with the
best service. Quality and the best service are the theyapons to cope the
world. It represents the leading manufacturers of these Classes of products of
India.
 8

NAME AND ADDRESS

1) NAME THE COMPANY :- BORON RUBBERS INDIA .

2) PROPER ADDRESS OF THE COMPANY :- BORON RUBBERS INDIA

52, G.I.D.C CHITRA ,
NEAR POST OFFICE ,
BHAVNAGAR- 364004

3) PHONE NO. :- 0278- 2447361

4) FAX NO. :- 0278-2445049, (Ext. 21)

5) EMAIL ADDRESS :- [email protected]

[email protected]

6) WEB SITE :- www.boronrubbersindia.com

7) DIRECTORS :- Mr. Deepak A. Doshi

Mr. Deepak A. Doshi (HUF)
Mrs. Jagruti D. Doshi

8) ESTABLISHMENT YEAR :- 1994

9) PROMOTER OF THE COMPANY :- Mr. Deepak A. Doshi

10) FORM OF COMPANY :- PARTNERSHIP FIRM

11) PARTNERS OF THE COMPANY :- Mr. Deepak A. Doshi

Mr.Deepak A. Doshi (HUF)
Mrs.Jagruti D. Doshi
 9

12) AUDITORS OF THE COMPANY :- VIRESH MEHTA & CO.

13) SOLICITORS OF THE COMPANY :- ANIL SHRIDHARANI & CO.

14) BANKERS OF THE COMPANY :- IDBI BANK , H.O.

CITI BANK , H.O.
BANK OF INDIA
(AMBA CHOWK)

15) TYPE OF UNIT :- PARTNERSHIP FIRM

16) ACCOUNTING YEAR :- MARCH TO APRIL

 10

HISTORY AND DEVELOPMENT

The BORON RUBBERS INDIA, is a partnership firm which comes in

existence in the year of 1994. But at that time the company was called M/S
Natraj Rubbers. After that in the year of 1998 the name was changed known
as M/S Shiv Synthetic. Because the unit changes it’s constitution and
management and established as a new unit. At present this firm is known as
a BORON RUBBERS INDIA. There are three partners in this firm they are
as under :

Mr. Deepak A. Doshi

Mr. Deepak A. Doshi (HUF)
Mrs. Jagruti D. Doshi

The company installed a fully automatic machinery i.e. Dispersion

Kneeder. In the year of 2003 for the purpose of improve the quality of
product and increase the quantity.

Mr. Deepak A. Doshi is a producer and promoter of the BORON

RUBBERS INDIA
 11

SIZE OF THE UNIT AND FORM OF ORGANIZATION

As per the Indian government law there were three type of industry
they are described as under :

(1) The investment of the industry is less than 60 lakhs it is

called “SMALL SCALE INDUSTRY”.
(2) The investment of the industry is less that 100 lakh but more
than 6o lack it is called “MEDIUM SCALE INDUSTRY”.
(3) The investment of the industry is more than 100 lakh it is
called “LARGE SCALE INDUSTRY”.

As per above description we can find that BORON RUBBERS

INDIA. is a SMALL SCALE INDUSTRY because the capital of the
company is only 7.5 lakh.

This type of small scale industries are helping to grow up our

Indian economy. It provides the large no. of employment. The small
scale industry can brings into existence with small capital. The
promoter can form industry in very small time this is the another
benefit of the small scale industry.
 12

BENEFITS OF THE UNIT`S LOCATION

Location of the unit plays a vital role to cost of production. Location is

one of the main factors affecting to price of the product. Location is the most
important factor because it affects directly to the customers and other party
which are dealing with the industry.

The BORON RUBBERS INDIA. is situated at G.I.D.C (Gujarat

Industrial Development Corporation) Chitra, Bhavnagar. In the G.I.D.C
Chitra there are many other industry situated. We can say that this area is
fully developed for the industries. So the location for the BORON
RUBBERS INDIA. is the perfect one.

Benefits of the Location

(1) Chitra is the main area for industries, situated in

Bhavnagar so that the unit can easily get all kinds of
raw materials given by the transport facility.

(2) Around GIDC there is population settled at chitra, so

that the manpower can be easily available to the unit
for making their products.
 13

MANUFACTURING PROCESS AND PRODUCTS

MANUFACTURING PROCESS CHART

Purchase Raw material/Stock

Work In Process

Semi Finish Goods

Finish Goods

Sales
 14

MANUFACTURING PROCESS:-

The unit is making the synthetic rubber sheeting as per the need and
requirements of the unit, according to the orders from their customers. The
following process they are using for manufacturing of sheetings. The process
is not much longer but skillful, and knowledgeable person is needed for
handling this process.

The process starts with dispersion kneeder. Here the type of rubber is
needed in its raw form, is mixed with different types of chemicals needed,
Such as :- Process Oil and Crump Powder. These are properly mixed
together into rubber lumps. Now, the rubber lumps got from the kneeder, are
mixed with the curing agents, different types of fillers and accelerators in the
2 roll Mixing Mill. Here, these are properly musticated together. During the
mixing of rubber, high heat is generated due to high stresses and roll speeds
involved. Thus cooling becomes necessary for which water is used. But it is
preferable to cut off the water-cooling process during the initial stage prior
to the addition of carbon black and start it when the mill temperature crosses
70°c-80°c. This is so because for carbon black, mixing and dispersion with
the rubber lumps is quicker and easier if the mill temperature at that time is
about 80°c. The reason for adding different types of fillers, different types of
chemicals, process oil and clay to the rubbers lumps is to get perfectly
required type of rubber compound which suits the finished products.
 15

From the mixing mill the rubber compound are obtained in the form of
unvulcanised sheet. The uneven sides of this sheet are cut on the sheeting
table and the sheet is given an even shape. Then the sheet is placed on the
weighing machine and its weight is decided according to its thickness and
gravity.

The unvulcanised sheet is than placed on the frames of the thickness

and the size required. Then these frames are fixed in a machine named
Hydraulic Press. With the help of this machine, rubber sheets with smooth
and glossy or rough surfaces both can be obtained. This press can
manufacture all kinds of conveyor rubber belts with or without ply of cotton
or nylon.

The sheet is to be baked in the press for the time limit, which is
decided according to the thickness and gravity of the sheet to be got, and is
manually set. A lot of heat is generated during this process. So here also
cooling becomes necessary which is done by water.

The sheet obtained after baking and vulcanization from the press is
known as Vulcanized Sheet. When the sheet is obtained from the press, it is
very hot and so is cooled by chemically treated water for the glossy shining.
Than, after the sheet is completely cold, a checking is done if it has any
defects. If it has sum minor defects like flash and spews, they are usually
removed by using knives or scissors. This removal of extraneous matter by
hand is particularly useful when the products have complex configuration.
But if the sheet has some major and uncorrectable defects, which are very
rare, then the sheet is kept as wastage.
 16

To make the sheetings smooth, they use different kinds of oil during the
process. Thus in this way from the above long procedure they make their
product. After this process being over, they cut the sheeting in particular size
& shape. Such kinds of rubber sheetings are used at different places as a
container, or for the Packing purpose.
 17

MANUFACTURING PRODUCTS

Boron Rubbers India. Is producing rubber sheets at industries as

well as NEUTRON SHIELDING PRODUCTS, GAMMA RAY
SHIELDING PRODUCTS, MAGNETIC FLUID PRODUCTS.

There are so many types of product, which are produced by company

Following products are manufactured at the company.

 Gasket Rubber Packing Sheeting

 Neoprene Rubber Packing Sheeting

 Nitrile Rubber Packing Sheeting

 EPDM Rubber Packing Sheeting

 Specialty Rubber Packing Sheeting

 Rubber Matting

 Rubberized Fabrics
 18

RAW MATERIAL FOR THE UNIT

The main raw materials for the product are:

• Raw rubber or synthetic rubber,

• Reclaim rubber,
• Natural rubber,
• Crump powder,
• Whitening powder,
• Carbon,
• Different oil filters for finishing and make the sheets smooth,

Other chemicals such as:

• Zinc oxide,
• Sulphur,
• China-clay,
• Colour,
• Other vulcanizing agents etc.

For making the different size of the product they are using. The
above raw materials in particular contain.
 19

USES OF THE PRODUCT

Boron Rubbers India is a manufactures of different type of Rubber

Packing Sheeting like Gasket Rubber Packing Sheeting, Natural / SBR
Rubber Packing Sheeting, Neoprene Rubber Packing Sheeting, EPDM
Rubber Packing Sheeting, Nitrile Rubber Packing Sheeting and Specialty
Rubber Packing Sheeting.

Boron Rubber India is a manufactures of Radiation shielding

materials for Neutron and Gamma Rays, which are widely use for
radiation protector, detection & analysis purpose in power, industrial,
medical & research organization.

The sheetings are useful for such type of machinery, which are use
for- Anti-vibration surface packing, Anti-skid electrical matings, designer
sheet for flooring chemical plant. Mainly the products are used in
manufacturing of radiation rubber sheeting.
 20

ORGANIZATION STRUCTURE

The organization structure helps to manage and control the activity of

the firm. The organization structure is a body and formulation of employee’s
work and management handled them.

The Organization Structure of Boron Rubbers India. is as under:-

PARTNER

ADMINISTRATOR OFFICE

(OFFICE ASSISTANT,ETC.)

ADMINISTRATOR OF PRODUCTION DEPARTMENT

(SUPERVISOR,ASSISTANT SUPERVISOR)

WORKER

Skilled Semi – skilled Un - skilled

 21

TIME – KEEPING SYSTEM

Time is an important and valuable element factor in an organization.

Boron Rubbers India. is a more time conscious. Time keeping system
followed by Boron Rubbers India. is as under :

The working hours of the industry is 9:00 A.M to 5:30 P.M it means
the workers have to work 8 hours and 30 minutes per day.

For the lunch the firm gives half an hour to the employer. The Boron
Rubbers is very punctuate about the time keeping system.

Thus time management is a most important characteristic of an

industry to manage employee’s activity.
 22

EMPLOYEES SERVICES AND BENEFITS

Boron Rubbers India. is not only profit oriented but it also takes care
about its employee’s satisfaction. It takes care its employees as a family
member. To increase the efficiency of employees, Boron Rubbers India.
encourages the employee to work with enthusiastic by providing such a
facility.

*Uniform facility :-

The firm provides uniforms to the worker. They give hand gloves,
mask.

*Bonus :-

Boron Rubbers India. provides bonus facility to it’s employees on the

Diwali and on other festival.

*Provident fund :-

Company provides provident funds to every employee.

 23

CONTRIBUTION OF THE UNIT TO THE INDUSTRY

The unit plays a very important role about their industrial relations at
the field of business. Now a days for being successful in business a good or
healthy relations should be there with your customers, competitors and
other neighbour industries situated in your area. The unit takes the
following points
For developing their relations.

• It creates a good industrial relationship for the development of marketing

channels.
• The unit takes an active part in industrial association, and also taking
interest while taking any decision, or discussing any important matter.

Moreover the unit also tries to supply the best quality rubber to the
industry, it also provides employment facilities thus reducing the
unemployment rate.
 24

PERSONNEL DEPARTMENT

SR.N TITLE PAGE

O. NO.

1 INTRODUCTION 24

2 ORGANISATION OF PERSONNEL DEPARTMENT 25

3 FUNCTION OF PERSONNEL DEPARTMENT 26

4 TRAINING AND DEVELOPMENT 29

5 JOB DESCRIPTION 30

6 WAGE AND SALARY ADMINISTRATION 31

7 WORKING OF E.S.I. SCHEME 32

8 PROVIDENT FUND SCHEME 33

9 PERSONNEL RECORDS 34

10 CONCLUSION 35
 25

INTRODUCTION

Personnel department is the heart of the any organization. We can

increase productivity and efficiency through care of worker. Any activity
cannot be performed in the absence of this manpower.

Personnel management means to manage people both as individuals as

well as group at work place, personal management is known besides
“Personnel administration” “Labour relation” “Labour management” etc.
As the term implies personnel management is the management of human
resources in an origin.

Personnel management takes all activities that are concerned with

human as well as material in the organization.
 26

ORGANISATION OF PERSONNEL DEPARTMENT

Organization means co-ordination of people. It is a way to describing

employee’s authority chart. It gives much information to its employee.

In Boron Rubbers India. organization structure of personnel

department is clear in communication from top to the bottom.

The structure is given below:-

PARTNER

ADMINISTRATOR OFFICE

(ACCOUNTANT, OFFICE ASSISTANT, ETC.)

ADMINISTRATOR OF PRODUCTION DEPARTMENT

(SUPERVISOR,ASSISTANT SUPERVISOR)

WORKER

From the above chart we can say that Boron Rubbers India. has line
and staff management. It means that Partner who had top authority of
unit, who is liable to handle and management of this department. All staff
have to reported to them.
 27

FUNCTION OF PERSONNEL DEPARTMENT

All those activities undertaken by the personnel management, which

are concerned with human element as well as with material element in the
organization, are known as function of personnel management. The major
function undertaken by Boron Rubbers India., is state and explain as
below.

• RECRUITMENT :-

Recruitment is the preliminary duty of the personnel

department. It is nothing but a process of searching prospective
candidates and encouraging them to apply in a company. Boron Rubbers
India., recruitment is mostly depends upon the advertisement and
employment exchange. Generally there are two source of recruitment.

 Internal sources

 External sources

Internal sources

 Promotion

 Demotion
 28

External sources

 Advertisement

 Employment agencies

 Employee recommendation

 Leasing

* Boron Rubbers India. are using sources of recruitment are as under :

• Advertisement :-

As and when company want to recruit personnel they give

advertisement, with total information which is required.

• Selection :-

Selection is a very important function of personnel department. It

is a process of offering job to the one or more proper candidate from all
those who have applied for service.
 29

In selection of person in Boron Rubbers India. the first need of

person is he is an honest person because there is ‘ A man is first not work
is first honest’ because if he is knowledgeable and honest person then the
interference between person to person is grow. The selection method of
Boron Rubbers India., is prescribed as under :

 Collection of application

 Personal interview

 Sending and offer

 Appointment

* Induction :-

In induction selected person is informed about companies plan,

policy, rules and regulation. They also give information about history and
objective or company to the selected person.

Boron Rubbers India. the employees are induced after they are
appointed. They are familiar with organization setup, safety, hazards and
safety equipment. Boron Rubbers India. is very famous for its homely
environment. Everybody work together look like family so there is not a
single problem.
 30

TRAINING AND DEVELOPMENT

Training is the corner stone of sound management, for it makes

employee more effectives with all the personnel or managerial activities. It is
an integral part of the whole management.

There are three types of training programs being conducted in

Boron Rubbers India.

o Worker training program

o Staff supervisor training program

o The officer training program

 31

JOB DESCRIPTION

Job description is an important document, which is basically

descriptive nature and contains statement of job analysis. It provides both
organization in formation such as what the work is? When to work ?
Where to work? Etc. it defines the scope of the job in the organization. It
provides a realistic basis for the selection of managerial personnel. Job
description is perfectly and properly needed in the organization. Job
description deciles ‘job’ not ‘job holder’. Thus it becomes a vehicle for
organization change and improvement
 32

WAGE AND SALARY ADMINISTRATION

Wages in the widest sense means an economical compensating

paid by the employer under some contract to his worker for the services
render by them and salary means economical compensation for his staff.

In Boron Rubbers India wages and salaries are distributed on the

7th of each month for worker and staff member. It is given in cash to
employees. The employee can apply for all advances on the proceeding
month.

Salary is calculated by the personnel department, in Boron Rubbers

India. They collect data, which are require for determine the amount of
salary and wages. They prepare wages as per wages inventory system. They
collect data which are require for determine the amount of time keeping
card, P.F., E.S.I.C. they calculate this entire amount and prepare one chart
for paid on which the all items regarding salary and wages are describe.

From all this the company deduct the P.F.(Provident Fund),

E.S.I.C. scheme and if the employee has taken a loan than the installation for
loans.
 33

WORKING OF E.S.I.C. SCHEME

The full name of E.S.I.C. scheme is that Employee State Insurance

Corporation. This scheme is totally for the benefit of the employee under
workman compensation act 1948. Under this scheme employee has to
contribute some amount and some amount has to be contributed by the
companies in which there are tem workers.

Under this scheme company deduct as per their rules and

regulation. Under this scheme employee get the following advantages.

 Medical benefit for employee and family members. It has four

hospitals at Bhavnagar.
 If employee have any injury while working in the company
and he has to remain absent in the company, E.S.I.C. gives
him 75% salary for leave.
 In the case of the death of the employees his family member
yet compensation and pension.
 34

POVIDENT FUND SCHEME

The full name of P.F. is Provident Fund. It is applicable to those

companies, which has more than 20 employee. The government has
prescribed minimum 12% of the salary for provident fund scheme.

Company has to send a yearly report to Ahmedabad a regional office

is of provident fund. From this amount 8.33% is for pension fund and
remaining 3.67% as a payment in cash at a time of retirement.
 35

PERSONNEL RECORDS

A record piece of writing or chart which provides ready

information and which preserves evidence for future use of reference.

Personnel records are very important thing, which includes name,

address, date of birth, date of appointment, educational qualification,
performance, knowledge, hobbies, etc. of each employee. There is a separate
file for each employee in Boron Rubbers India for personnel records of each
employee in the organization.

From the personnel records we can come to know all the

information of employees. Personnel records should be maintained to have
well-organized bio-data of employees and prospective candidates.
 36

CONCLUSION

After taking a training in personnel department, I would like to

conclude that there is a very good relation between employee and employers
in Boron Rubbers India with the help of following matter we can understand
the personnel department, in shortly way.

• Boron Rubbers India has a large personnel department.

• Company gives the preference to recruit the employee from internal
sources.
• Boron Rubbers India give laid full emphasis on training.
• E.S.I.C and P.F. scheme working very well in the company.
• There is no major dispute in the company.
• Company keeps the personnel reports of the employees.
 37

MARKETING DEPARTMENT

SR.N TITLE PAGE

O. NO.

1 INTRODUCTION 37

2 PRODUCT PLANNING 38

3 MARKET SEGMENTATION 40

4 PRODUCT LINE AND PRODUCT MIX 42

5 PRICING POLICY 44

6 CHANNEL OF DISTRIBUTION 45

7 SALES PROMOTION ADVERTISING 47

8 ADVERTISING 48

9 MARKET RESEARCH 49

10 CONCLUSION 50
 38

INTRODUCTION

Marketing is defined as the key to achieving organization goals

consists in determining the needs & wants of target market & delivering &
the desired satisfaction more affectively & efficiently than competitors.

Marketing is a creative essential function of management. It plays

significant role in the survival and success of any business. It is one of the
effective ways to increase the company’s sale. It is a BACKBONE OF THE
COMPANY. The recognition stimulation and satisfaction of demand are
three function of marketing.
 39

PRODUCT PLANNING

Product is the stage on which entire dream of successful marketing

operation is enacted. It is anything that can be offered to a market for
attention, use or consumption of their satisfaction of wants & need.

Product planning means to find out where product should be produced

and what standard is should confirm. Product planning consists of decision
regarding formation of product line.

The most tangible and important component of marketing programme

is product. This activity include decision making in the following decision:

1. Which product should the firm make and which to buy?

2. Should the company expand or simplify its product line?
3. What are the new uses or therefore each product it means increasing
the market of each product?
4. What brand label and packages should be used for each product?
5. In which quantity should each item to be produced?
6. How should the product be priced?

Product planning in Boron Rubbers India is done in such a way that

the product becomes easily available to its user. There are three types of
product planning done in Boron Rubbers India.
 40

1. Long Range Planning :-

It includes planning over a period of 3 to 5 years. It is for the overall

department of organization.

2. Short Range Planning :-

It includes planning over a period of one month. As the planning is

made times it becomes more effective.

3. Annual Operation Planning :-

It includes yearly panning. It involves marketing production and

purchase function that are considered while setting up of AOP.

By the good planning strategy Boron Rubbers India has the following
advantages.

 Availability of the product to the customer.

 Good quality maintenance

 Reducing cost of production

 Minimum wastage of material

 41

MARKET SEGMENTATION

Market consists of buyers in one or more ways they may differ in their
wants, resources, location, buying attitude. Market segmentation means the
subdivision of market. It is the grouping of two or more consumer or service
in order that their grievance is better readdressed.

The market for the product of Boron Rubbers India is very

widespread. It covers almost various part of India. And company is already
exporting its product to other countries of world with such a widespread
market.

The firm has adopted the policy of segmenting the market on the basis
of following ways.

A. People Oriented View:

1. Geographical Basis: Geographically market can be divided in local,

urban, rural, regional, national, and international climate.

2. Demographic Basis: It depends on various factors like sex, size of

family, income, occupation, region, nationality, education, etc.
 42

3. Psycho-graphic Basis:
I. Social Class: It is divided in three categories. (a) Lower (b)
Middle & (c) Upper Class.
II. Life Style: It totally depends upon a person’s life style because all
people have different type of living in the world.
III. Personality: Personal Attitude – Sachin Tendulkar for Boost.
Amitabh Bacchan for Dabour.

4. Behaviorist Basis: By behaviorist basis we mean that

Rate of consumption, product benefit, user’s status, attitude, Etc.

B. Product Oriented View:

The Boron Rubbers India is use to make its market segmentation by

itself, segment and individual; the unit doesn’t have its local market. They
generally send its product at out of the city, and state level.
 43

PRODUCT LINE AND PRODUCT MIX

 Product line:-

Product line refers to “A groups of product that are closely

related because they satisfy a class of needs are used together and sold to
the same customers group is marketed to the same type of outlay”.

 Product mix:-

It is the area of marketing which study various decision

regretting the product has three-dimensional.

1. Width:-

It is total number of existing product line width of product mix

refers to how much different product line is the company carries.

2. Depth of Product:-

Depth of product mix refers to how many varieties are offered

by each product in the line “Average number of product line”.
 44

3. Consistency:-

Consistency of the product mixes refers how closely related for

various product line one and views production requirement, distribution
channels some other where.
 45

PRICING POLICY

Pricing policy is one of the most crucial decisions in marketing

management. Sales can be affected by price so company has to fix the price
very systematic and with considering many factors.

Price may be defined as the value of product attributes expressed in

monitory term which consumer pays

Boron Rubbers India take into consideration the following factor

while calculating price

• Price of raw material

• Cost of production

• Competitors price

• Creditability in market

• Wages and salary of employee

• Advertising and promotional expense

• Taxes

• Government policy

• Profit

Total price = Production cost + Administration cost + Taxes + Profit

 46

CHANNEL OF DISTRIBUTION

After production it is necessary to arrange a systematic channel to

reach the product to the customer. In the field of marketing, channel of
distribution indicates routes or pathway through which goods and services
move from producer to consumer. It attempts to Sub-divide the total
production of manufacture on a geographical basis to various specific
markets.

The unit Boron Rubbers India though, it has limited capital, usually
uses existing intermediaries. For designing the channel, they are keeping in
mind customers’ desired service output level. For their products Boron
Rubbers India used following channel of distribution:

CHANNEL OF DISTRIBUTION
BORON RUBBERS INDIA

DEALER

CUSTOMER
 47

For distribution of these channels they use to spread their channel in

the country. They try to distribute the channel in western, central, and other
part of India. The unit sometimes also supplies their products directly to their
actual user and other Industrial users like public sector, government sectors
and semi govt. department. In the smaller markets the firm might sale their
products directly to the retailers. In short, the manufacturer’s channel system
evolves in response to local opportunities and conditions.
 48

SALES PROMOTION

To increase the sales volume is also an important marketing goal,

when any company is facing some marketing problem like decreasing sales
value, decreasing popularity for that purpose to increase the quick sale
promotion.

It is an important activity being performed by the marketing

department of Boron Rubbers India to increase the sales volume it uses some
good critical for sales promotion. Company is providing credit facility as per
keeping in mind that the customers business relation in past.

For the purpose of sale, sale promotion of Boron Rubbers India

provides services after sales, liberal payment term etc.

1. Service after Sales:-

To maintain the customers of the firm, after various incentives. If the

goods damaged the firm replace the goods after full inspection.

2. Liberal Payment:
In order to promote the sales company gives credit facility as decided
earlier.
 49

ADVERTISEMENT

Advertisement is one of the four major tools, companies use to direct

successive, communication to target buyers and public. Advertising may be
defined as any load for, of non personnel presentation and promotion of
ideas, goods or services by an identifies sponsor, organization obtain their
advertising through different medias.

Advertising is any paid form of non-perosnal presentation and

promotion of ideas, goods and services by an identifies sponsor.

In developing and advertising programmed marketing manager must

always start by identifying the target market and buyers motive. They also
keep in mind about mission, money, message, media, and measurement.

As far as Boron Rubbers India is concerned advertisement media used

by the Industry are as under:

1. Mostly by the Internet through advertisement.

2. Magazine (Rubber India) advertisement. In this magazine,
Contract is for 1 year and the fee is Rs.4000 per year.
 50

MARKETING RESEARCH

Every marketer needs research. Marketing research is very important

point in marketing department. It is process by which the demand structure
of goods and service are found out. Marketing research, which has certain
objectives it is given below.

• To know the changing trend of market.

• It realizes the standard of living of society.

As far as Boron Rubbers India is concerned for marketing research

following steps they have to take into consideration:

1. Define the research objectives and problems.

2. Developing the research plan
3. Collect the information
4. Analyze the information
5. Present situation

Mostly a unit use to make their marketing research by:

1. Internet
2. E-Mail
3. Advertisement
 51

CONCLUSION

I would like to mention here following plus point in the marketing

department:

1. Boron Rubber India has wide domestic as well as international

market.

2. Boron Rubber India exports the products in many countries.

3. Boron Rubber India fixed the price as per material.

4. For sales promotion Boron Rubber India provides attractive facilities

to the customer.
 52

FINANCE DEPARTMENT

SR.N TITLE PAGE

O. NO.

1 INTRODUCTION 52

2 Details Of Finance Department 53

3 Financial Planning 54

4 Capital Budgeting 55

5 Management Of Working Capital 56

 53

INTRODUCTION

Since the limitations of Barter System and introduction of currency

in the economy finance has served as the backbone for any economy.

In modern world no economic activity is possible without finance so

it can be regarded as the lifeblood of any business enterprise. Thus financial
management in this country has emerged as the most required in our
organization.

“Financial Management means procurement and effective utilization

of funds”. The decision regarding financing must be property taken by an
organization. It is said, “Business takes money to make money”. But if we
slightly change the quotation, then we can see the importance of financing
management in the following way:

“Business takes money – Manage the money – than he can earn more, of the
money that he has taken”.

So Financial Management is the operational activity of a business

that is responsible for obtaining and effectively utilizing the funds necessary
for efficient operation.
 54

DETAILS OF FINANCE DEPARTMENT

As we all know that finance department is the heart of any organization

as it circulates the finance whenever and wherever it is needed. So
appropriate organization structure should be developed keeping in mind the
size of the company and nature of it so that financial may be effectively
organized.

Top manager takes major decisions regarding financial management.

The Boron Rubbers India is a small-scale industry so the structure of finance
is different. Therefore managing director takes the finance department.

ORGANISATION STRUCTURE OF FINANCE DEPARTMENT:

Financial department is under direct control of managing director

himself. The other accounting data made by the computer accounting
system, they are making their financial accounts at Viresh Mehta &co.
 55

FINANCIAL PLANNING

Planning is very necessary for the smooth running of the business. It

is nothing but thinking before doing. In any area of decision you have to
predict future in advance and taking it into consideration. You have to plan
for future action.

Financial Management being one of the branches of management also

needed planning. Financial planning is necessary for the control of inflow
and out flow of cash so that necessary funds may be made available as and
when they are required. The highest earnings can be assured through sound
financial plans. Financial management is totally concerned with decision
making and major financial decisions are:
1. Investment Decision
2. Financing Decision
3. Dividend Decision
4. Liquidity Decision

All these above mentioned functions of finance need financial

planning.
The financial planning is very essential for the Boron Rubbers India
because it is related with working capital, short-term and long term asset
management, inventory management etc. Thus, they are making their
financial planning as per the requirement of capital.
 56

CAPITAL BUDGETING

The investment decisions of the firm are generally known as

capital budgeting. Capital budgeting is long term planning for making and
financing proposed capital outlays.

The elements of capital budgeting are choice of assets and

analysis of risk and uncertainty. Here the firm make it’s budgeting of its
need as per the terms accepted by the unit and the top management.
 57

MANAGEMENT OF WORKING CAPITAL

There are two type of assets in each concern i.e. Fixed Assets &
Current Assets. Both type of assets are to be managed efficiently so as to
earn maximum profit with minimum possible investment. Funds invested in
working capital are most important as it makes the investment in fixed assets
worth by using it property. But it should be remembered that investment in
working capital has very low return so it should be adequate not more or
less. If there is excessive working capital then ideal working capital earns
nothing and if it is less than it may interrupt production process. So working
capital management should be handled properly.

The unit plans for its working capital as weekly bases. But if
there is no need for such short period they use to plan for monthly bases
also. Some part of its working capital is taken from bank, capital from its
own fund and book debts. The unit’s financial administration makes the
financial budget in four steps in a month. Which are:
1. Level of working capital,
2. Structural health,
3. Circulation and
4. Liquidity.
 58

The sources of working capital can be many but as per the unit’s type they
accept it,
• By issue of shares,
• Loans from financing institutions,
• Public deposits and floating of debentures,
• Raising funds from internal financing.

The working capital is also depends upon nature of business,

production cycle, operating cycle, credit policy, growth and expansion, profit
level and level of taxes.
 59

OVERALL CONCLUSION

At the summing up of this report, I would like to highlight here

that Boron Rubbers India, has a bright and prosperous future. After taking
the training in this unit, I found the following points :

 Boron Rubbers India makes excellent effort for maintaining

safety.
 Boron Rubbers India always invites suggestions from the
employees to give a full opportunity to develop their career and
human resource development.
 Company has separate material management department, which
manages the inventory effectively.
 Boron Rubbers India continuously tries to discover new
techniques reduce the pollution
 Boron Rubbers India has a very wide international market.