Introduction:

Human Resource plays the vital role to get maximum contribution from its
workforce. It is the nerve centre of the company as it is to deal with man who is the
vital and most sensitive factor in any organization. Without the support of human
beings machine remain idle, raw materials lie stacked and money gets tied up. To
get the best output the potential individual has to be recruited.
Incepta Pharmaceuticals Ltd. is a leading pharmaceuticals company in Bangladesh,
established in 1999. The company has a very big manufacturing facility located at
Savar, 35 kilometer away from the center of the capital city Dhaka. The company
produce various types of dosages forms which include tablets, capsules, oral liquids,
ampoules, dry powder vials, powder for suspension, nasal spray etc. This is a very
fast growing company. This growth is depends on the quality of the products and the
better marketing system, which is also depends on the efficiency of the working
force.
Background of the Study:
Through internship program, a student can observe and evaluate the use and
applicability of the theoretical concepts which were taught in the classrooms. This
report is prepared as a requirement for the fulfillment of BBA Program, which is to
be submitted to my honorable faculty supervisor Associate Professor Sarwar R
Chowdhury. The proposal of the project is Recruitment & Selection Process of
Incepta Pharmaceuticals Ltd.
Importance of the study:
Human resource is the main force to achieve organization goals and objectives. In
order to achieve these goals and objectives, the organization needs productive
human resources. An organization has to give importance to undertake measures in
order to equip staff with sound knowledge and skills so that they can contribute in
achieving the organizational, departmental as well as the individual objectives.
Through a sound recruitment policy, we can discover the efficient employees for
Incepta and they can be polished to drizzling brilliance. Sound recruitment policy
will provide for Incepta to strike a workable balance between the company need and
qualified human resources.
Objectives of the Study:
General objective:
To fulfill the requirement for completion of the Master of Business Administration in
Human Resources Management.
To analyze and evaluate the present recruitment & Selection process of Incepta
Pharmaceuticals Ltd.
Specific objectives:
To determine the problem areas which influence the recruitment & selection
process.

To determine the acceptability and reliability of the recruitment system.

To determine the causes of turnover.
To recommend and suggest in improving the existing system.
To relate the theoretical knowledge and the practical knowledge.
Methodology of the study:
The methodology that has been adopted in the study is basing on mainly primary
data as well as secondary data.
Collection of Data:
Sources of Data
Techniques
Primary

Open discussion

Secondary Reports & publication, training records, job descriptions & Job
evaluation.
Scope of the study:
Target group includes top-level management.
Personnel training and development planning.
Perception of top-level management regarding recruitment.
Limitations of the study:
Time allocation to complete the whole study is too limited.
Unavailability of relevant records and information in the organization is a major
constrains.
Unintentional non-cooperation of the target group/respondents in providing
necessary information, as they were busy is also a remarkable limitation of the
study.
Some of the respondents were afraid of in providing confidential information and
some of them showed less interest on such assignment and in a few of the target
group willingly avoided of providing information.
PART TWO
Overview of Incepta Pharmaceuticals Ltd.
Brief Profile of the Organization:
Incepta Pharmaceuticals Ltd. is a leading pharmaceutical company in Bangladesh
established in the year 1999. The company has a very big manufacturing facility
located at Savar, 35 kilometer away from the center of the capital city Dhaka. The
company produces various types of dosage forms which include tablets, capsules,

oral liquids, ampoules, dry powder vials, powder for suspension, nasal sprays, eye
drops, creams, ointments, lotions, gels, prefilled syringes, liquid filled hard gelatin
capsules, lyophilized injections etc. Since its inception, Incepta has been launching
new and innovative products in order to fulfill unmet demand of the medical
community. The focus has always been to bring new, more technologically
advanced molecules and innovative dosage forms to this country.
VISION AND MISSION
Vision:
To become a research based global pharmaceutical company in addition to being a
highly efficient generic manufacturer. To discover and develop innovative, valueadded products that improves the quality of life of people around the world and
significantly contributes towards the growth of Bangladesh.
Mission:
Provide people globally with high quality health care products at affordable prices in
order to improve access to medicine and to improve employees an enabling
environment that facilities realization of their full potential.
COMPANY PROFILE
Date of Incorporation
Incepta Pharmaceuticals Ltd. started its business in the year of 1999.
Address
Corporate Headquarters
40 Shahid Tajuddin Ahmed Sarani
Tejgaon I /A, Dhaka-1208. Bangladesh
Phone: +880-2-8837811-26
Fax: +880-2-8837952
E-mail:[email protected]
Operational Headquarters
40 Shahid Tajuddin Ahmed Sarani
Tejgaon I /A, Dhaka-1208. Bangladesh
Phone: +880-2-8837811-26
Fax: +880-2-8837952
E-mail:[email protected]
Factory
Dewan Idris Road, Jirabo, Savar, Dhaka. Bangladesh

Phone: +880-2-7708502
Fax: +880-2-7708507
E mail: [email protected]
Ownership pattern
Incepta Pharmaceuticals Limited is the sister concern of the renowned Impress
Group and the business is running as fully private limited company. Directors of
Incepta Pharmaceuticals Limited own the majority shares. Incepta is not DSE listed
in capital market yet, so it is controlled by the internal board of directors. So any
kind of significant decision is taken by the management.
Number of Employees
Year
Number of Employees
1999
20
2000
336
2001
744
2002
900
2003
1100
2004
1400
2005
1800
2006
2200
2007
2800
2008

3200
2009
3800
2010
4200
2011
4800
Brief History of the Organization
Incepta began its operation with a handful of highly skilled and dedicated
professionals guided by an able leadership. Proper strategic planning, technical
excellence, swift and timely decisions helped them achieve their objectives leading
to much faster growth. Incepta was able to anticipate the need of the market and
provide the right product at the right time. High focus on R&D investment from the
very beginning made possible the introduction of quality products ahead of its
competitors in most cases.
Incepta is a fast growing pharmaceutical dosage form manufacturing company
established in 1999 with the slogan of Innovative concept into practice. The
company has a very big manufacturing facility located at Savar, 35 k.m. away from
the center of the capital city Dhaka. Incepta develops, manufactures and markets
medicines to address the unmet medical needs of Bangladesh Market. Now Incepta
has gone beyond the boundaries of Bangladesh. Currently it is exporting medicines
to 26 countries which are expected to be doubled in this year (March 2008). Around
3000 individuals from diverse disciplines including pharmacy, microbiology, MBA,
accounting, engineering and medicine are working nationwide under the umbrella of
Incepta. Over 1200 highly professional science graduate and post-graduate people
are representing the sales team of Incepta. It has its own large distribution network
having 14 depots all over the country. Incepta always gives emphasis to its practice
of Corporate Social Responsibility. Company CSR activity includes its finances
because the company pays tax and VAT to the Government and also settles bank
and suppliers liabilities in a timely fashion. Incepta provides its employees a full
range of staff facilities including life insurance and disbursement of 5% of the
company profit to them. The company donates medicine to the Government Relief
Fund during natural disaster. It also provides financial assistance for expensive
treatment including heart and cancer and disburses its corporate Zakat for relief of
distressed people every year. The history of Incepta is as follows.
1998
In December 16, 1998, the construction of the factory began.
1999
At the last month of this year first batch of product was produced.

2000
In April 2000, Osartil the first CVS product of Incepta came to the market. By the
end of this year Incepta became 31st company of the country.
2001
18 new generics with 37 presentations were launched in this year. 11 of these
generics were first ever in Bangladesh. By the end of this year Incepta was ranked
12th company of the country.
2002
32 new generics with 49 presentations were launched in this year, of those 14
generics were first ever in Bangladesh. New office for the sales and distribution
operation was also taking place. At the end of this year Incepta was ranked 10th
company of the country. Incepta received two awards in this year Arthakantha,
Business Awards and The Financial Mirror, Business Awards
2003
In this year 32 new generics with 48 presentations were launched, of which 18
generics were first ever in Bangladesh. By the end of this year Incepta was ranked
8th company of the country.
2004
A total of 17 new generics with 32 presentations were launched in this year. 6 of
these generics were first ever in Bangladesh. The company was ranked 5th largest
company of the country with the highest growth rate among the top five. Incepta
Pharmaceuticals Ltd. received the Enterprise of the Year 2004 Award for outstanding
performance.
2005
Incepta started to provide life saving drugs to UNICEF from March, 2005. A total of
27 generics were launched, of which 12 generics were first ever in Bangladesh. The
company was ranked 3rd largest company of the country with the highest growth
rate among the top five.
2006
Incepta successfully started overseas marketing in May 2006. A total of 25 generics
with 82 presentations were launched in this year. 9 of these generics were first ever
in Bangladesh.
2007
Incepta introduced the era of biotech and lyophilized products in Bangladesh.
Insulin was manufactured and launched for the first time in Bangladesh by a local
company. A total of 32 new generics with 82 presentations were launched. 4 of
these generics were first ever in Bangladesh. Marketing, sales, distribution and
administration departments shifted to fully owned new office premises.

2008
This is a remarkable and memorable year for Incepta. Its manufacturing plant
attained European Certificate of GMP Compliance on January 11, 2008. Incepta
has been able to bring, for the first time ever, such recognition for a Bangladeshi
pharmaceutical company. As a result of this certificate Incepta will be able to start
export of non-patent infringing products to European Union and many other
regulated markets.
2009
Incepta launched 51 new products in 2009. 4 of these were first ever in Bangladesh
pharmaceutical market.
2010
Incepta was awarded GMP certificate from Uganda, National Drug Authority on 5th
August 2010 (Sterile Products, Non-sterile products and Cephalosporin).
2011
Up to June 2011 the company has launched 30 products, 7 of which are first ever in
Bangladesh market.
Beginning in 2000, Incepta has been launching new and innovative products at a
faster pace than its competitors. Up to June 2011 it has already launched more than
317 generics with a total of 625 presentations. The company produces a wide
variety of dosage forms covering nearly all the major therapeutic classes. During
the last 11 years of operation Incepta launched as many as 118 new generics for
the first time ever in Bangladesh. High focus on quality and timely introduction of
much needed essential medications previously unavailable in the country has
enabled Incepta to become the second largest pharmaceutical company of the
country.
Year
No. of Products
First Ever Product
IMS Rank*
2011
625
7
2nd (1st Quarter)
2010
594
10

2nd
2009
585
4
2nd
2008
532
10
2nd
2007
451
17
3rd
2006
368
9
3rd
2005
288
12
3rd
2004
198
6
5th
2003
154
18
8th
2002

119
14
10th
2001
78
11
12th
2000
35
4
31st
According to IMS health survey which is a US-based and the worlds number one
market research organization and has been providing pharmaceuticals market
intelligence to more than 100 countries over the past 50 years, the market position
of the top ten pharmaceuticals companies in Bangladesh in 2011.
Sales of Incepta Pharmaceuticals Ltd., established in 1999, stood at Tk. 4.52 billion
in last year and it grabbed a market share of 8.24 per cent during the period. In
2011, IPL stood 2nd position in terms of market share n the pharmaceuticals
industry in Bangladesh.
Type of Organization: Essential Medicine Manufacturing Company.
Types of product: Antibiotics, Antiulcerants, Antihypertensives, Diuretics,
Antihistamines, Antiperkinsonism, Calcium supplement, Iron supplement,
Antifungals, Anxiolytics, Skin depigmenting agent, Antirheumatic, Antiarthritic, Pain
killer, Antiflatulent, Antiplatelet, Nasal Spray and Drop for asthma and allergy,
Antiasthmatics, Antiepileptic, Cough Expectorant, Sedative, Antidiabetic, Ovulation
inducing agent, Prokinetic and Antiemetic, Drug for BPH, Cholesterol reducing
agent, Anticoagulant, and Antidepressant.
Organization Structure:
IPL has a board of Directors headed by a Chairman and Managing Director (MD).
There are eight directors. The MD directly reports to the board of directors.
Departments:
Marketing Strategy Department
Medical Service Department
Human Resource Department.
Administrative Department

Commercial Department
Sales Department
Distribution Department
Regulatory Affairs Department
Finance & Accounts Department
Financial System Department
Management Information Department
Production Department
Quality Control Department
Product Development Department
International Marketing Department
Human Resource Department:
With the increase in size and complexity of business organization, human has
become the most important factor in business. Human being plays a dual role-as
resources as well as motive force for all other resources by manipulating them, by
way of developing, utilizing, commanding and controlling. HR department in Incepta
Pharmaceuticals Ltd. concentrates onSecuring and attracting appropriate people.
Generating maximum individual development
Recognizing and satisfying individual needs.
Maintaining high morale
Developing leadership quality
Recruitment Process
Recruitment:
Recruitment is the process by which organizations locate and attract individuals to
fill job vacancies. Most organizations have a continuing need to recruit new
employees to replace those who leave or are promoted, and to permit
organizational growth. It can be quite expensive in terms of time effort and money.
The success of the recruitment process mostly depends on effective HR planning.
Without accurate planning, an organization may recruit the wrong number of or type
of employees.
Recruitment Goals:
A good recruitment program may serve many conflicting goals. A mentioned goal is
to attract a large pool of applicants but applicant pools can be too large and thus

very costly to process. Recruiting must also attract a high proportion of wellqualified candidates who are seriously interested in accepting a job offer. Post-hiring
goals must also be considered the recruiting process those workers who are good
performers and who will stay with the organization for a reasonable length of time.
An additional goal is that recruiting efforts should have beneficial spillover effects:
that is the organizations general image should be enhanced and even unsuccessful
applicants should develop a positive attitude towards the company and its products.
Further, all the above goals should be reached with the greatest speed and at the
least possible cost to the organization.
Recruitment Philosophy:
As a part of the process of prioritizing goals, the organization may develop its
recruitment philosophy. One of the key issues in recruitment philosophy is whether
to promote largely form within the organization or to hire from the outside
vacancies at all levels.
A second aspect of recruitment philosophy concerns where the emphasis is: on
merely filling vacancies or on hiring for long-term careers. A short-term view may
emphasize filling vacancies quickly. While a longer term view may tolerate delay in
the interests of finding just the right people to bring in for the long haul.
A third aspect of recruitment philosophy concerns depth of commitment to seeking
and hiring a diverse range of employees.
A fourth aspect of recruitment philosophy is whether applicants are viewed as
commodities to be purchased or as customers to be wooed.
A fifth aspect of the recruitment policy has ethical overtones, in terms of fairness
and honesty in the recruitment process. Both parties may be motivated to present
their best sides while concealing their weakness and this may lead to a temptation
to lie or mislead be omission or commission.
Sources of recruiting:
Deciding whether the position is to he filled internally or external is often an early
task in recruitment planning for a specific vacancy. In some cases, there is no
decision to be made. For instance, entry-level jobs must be filled externally and for
other position the companys policy or union contract may require that internal
sources be utilized first. Most organization use a mixture of internal and external
sources: promoting from within when qualified employees are available and
recruiting from external sources when new skills are needed or growth is rapid.
Internal recruiting:
Most companies fill vacancies internally whenever possible. A variety of internal
recruiting methods are used for different levels of jobs. Lower level jobs such as
clerical and manual jobs are often called nonexempt jobs because their incumbents
are not exempt from the minimum wage and overtime provisions of standard labor
act. These people are typically paid an hourly wage. In contrast higher-level
administrative managerial and professional employees are paid on a salary basis

and are exempt from the overtime provisions. The following section discusses the
internal recruitment methods used for each category of job in turn.
Internal recruiting for Nonexempt positions:
Some small and non-unionized companies have an informal system of locating
promotable employees. When openings occur, the hiring manager may rely on
memory to suggest candidates or may ask supervisors to recommend employees
who appear qualified. The obvious drawbacks of such a system are:
1) Good candidates may be overlooked.
2) Favoritism may be displayed.
3) Qualified candidates may be hoarded by a supervisor who prefers to keep them
in department rather than recommend them for deserved promotions elsewhere.
The most commonly used system for internal recruiting is job posting and bidding,
in which employees nominate they are interested in being considered for an
opening. The HR Manager posts openings on the bulletin boards or publishes them
in an in-house newspaper. More recently, some larger firms developed job posting
system by electronic mail. The system allows the employees to view internal job
opportunities in each of the regions in the country. They can even submit
applications via e-mail. Job posting describes positions, locations, pay rates and
qualifications and encourage all interested employees to apply. The hiring manager
and a HR representative evaluate the candidates and make the selection decision.
Internal recruiting for Exempt positions:
Posting and bidding are quite rare as a method of internal recruiting for professional
and managerial positions in the private sector. Organizations trying to fill vacant
managerial slots might identify candidates by consulting replacement charts or by
forming a nominating committee of higher managers who would pool their
information to generate a slate of candidates. Larger organizations however, have
found that they need a more systematic method of identify candidates, particularly
if they wish to encourage transfers across divisional lines. These firms are
developing managerial succession plans and computerized information systems on
managers education, skills, Performance, and experience and job and location
preferences. When vacancies occur, the information system can quickly search and
produce a list of potential candidates.
Advantages and Disadvantages of Internal Recruiting:
When an internal source is used, there are much advantages as well as
disadvantages. The advantages of internal recruiting are stated below:
Advantages:
The vacancy is filled by a person with known ability. Since the employer has
observed the employee in one position, there is less guesswork involved in
assessing his or her suitability for a second position. In contrast, assessments of

external recruits are based on less reliable source, such as references and on
relatively brief encounters, such as interviews,
Another advantage of promoting from within is that doing so motivates current
employees. Skilled and ambitious employees are less likely to quit and more likely
to become involved in development activities if they believe that promotion is likely.
Training and socialization time is reduced when openings are filled internally
because a current employee has less to learn about the organization and its
idiosyncratic procedures than a newcomer.
Recruitment may also be faster, and less expensive if an internal candidate can he
found.
In times of impending retrenchment, filling as many jobs as possible internally
maximized job security for present employees.
Disadvantages:
If the organization rapidly, there may be an insufficient internal supply of qualified
individuals above the entry level. This situation may result in peoples being
promoted before they are not ready or being allowed to stay in a position long
enough to learn how to do a job well.
Again, when a vacancy is filled internally, a second vacancy is created- the position
of the individual who was promoted or transferred to fill the first vacancy. If this slot
is also filled internally then another vacancy occurs. This is called the ripple effect.
An organization may become inbred and lose flexibility if all its managers are
homegrown.
External recruiting:
A successful external recruiting effort requires careful planning an coordination. In
most medium and large organizations, the HR professionals do most of the
recruiting. These people may be personnel generalists who spend some of their
time performing recruitment activities or full-time recruiters who specialize in
seeking and screening potential new employees. A separate recruiting function with
at least on full-time recruiter tends to exist in organizations that have a continuing
need to recruit a minimum of fifty to one hundred exempt employees each year.
Recruiters may make hiring decisions for some lower level jobs, but ordinarily they
locate, evaluate and refer the most qualified candidates to the manager (or
sometimes the team) for the unit in which the vacancy has occurred. This manager,
called the hiring manager, makes the final hiring decision, often in consultation
which other managers. In order to find the right kind of candidates, recruiters must
work closely with hiring managers throughout the recruitment process.
The recruiters first step after receiving an assignment to meet with the hiring
manager to find out more about the position to be filled. The two of the must
workout specifications in terms of what education, skills, and experience are needed
and desired. Besides obtaining the needed information about the jobs requirement,
the recruiter must also identify what might attract candidates to the job. With this

information, the recruiter can begin to plan where to look for applicants, how many
to look for, and how to screen them.
Throughout the recruiting process, the hiring manager should stay in dose touch
with the recruiter. The hiring manager should examine resumes or applications that
have passed initial screening by the recruiter and should review some of the
applications that the recruiter rejected during the first step. Such involvement on
the part of the hiring manager allows feedback as to whether or not the recruiters
decision is consistent with the hiring managers preferences.
Informal methods:
External recruiting methods are often grouped into two classes: informal and formal.
Informal recruiting methods tap a narrower labor market than formal methods.
Informal methods include rehiring former employees or former cooperative
education students and hiring from among those apply without being solicited (such
applicants are called walk-ins or gate hires). Another informal method is having
present employees refer others or encourage their friends to apply (word-of-moth
recruiting). Formal recruiting methods search the labor market more widely for
candidates with no previous connection to the company.
Informal methods, because they can be implemented quickly, are by far the most
commonly used methods for hiring clerical and blue-collar personnel. Most
organizations maintain a file of recent unsolicited applications that can be searched
when a vacancy occurs. Also, employees can easily spread the word when a firm is
hiring. Informal methods tend to be inexpensive, with rare exceptions. One
drawback of rehiring former employee and word-of mouth advertising is that these
methods may reduce the likelihood of a firms meeting its affirmative action goals. If
a firms work force is primarily non-minority, then the friends referred by the
present employees are likely to be nun-minority. Thus, companies should
supplement informal methods with formal methods that reach a wider audience.
University cooperative education programs or internships are excellent informal
methods of recruiting that provide companies with the opportunity to asses the
ability of the new professionals and get an inside track on hiring the best ones.
Young profession also can be very impressed by a properly structured internship
experience and may strongly desire to return to the same company full-time after
graduation.
Formal Methods:
Formal methods of external recruiting entail searching the labor market for
candidates who have no previous connection to the firm. These methods
traditionally have included newspaper advertising, uses of employment agencies
and executive search firms, and campus recruiting.
Newspaper recruitment advertising: The most common formal recruitment method
is advertising. Recruitment advertising has an obvious target-people who are
seeking work-and an obvious goal-attracting these job seekers to apply for a job at
a particular company. Recruitment ads, however, reach a much wider audience.

Estimates are that only ten to twenty percent of the readers of help wanted ads are
currently seeking work. About 70 to 75 percent of the readers are happily employed
but skim the ads regularly to see what is available. These readers are unlikely to
apply immediately but are developing images of the employers whose ads they see.
A well-designed, informative advertisement may help convince these people to
consider the company at some later date when they are interested in a new job.
Another audience for the ads is the companys own employees. When one company
discontinued its recruiting advertising, it found that its employees were suddenly
nervous and that rumors of layoffs were circulating. A final audience is made up of
clients, stockholders, brokers, activists, and regulators all of whom may have some
interest in an organizations activities.
The main purpose of the recruitment ad is to generate a qualified response -that is,
to produce applications from candidates who are at least minimally qualified for the
job. A good ad should also make screening of applications easy by clearly telling the
applicants what sort of information to provide in their application package. To elicit a
qualified response, the ad must contain enough information about the job,
necessary qualifications, and pay rate to allow uninterested or unqualified people to
make the decision not to apply. At the same time, the ad must attract qualified
candidates by conveying a good impression of the company or divisions by
emphasizing the advantages of the particular job. To achieve its objective, an ad
must not misrepresent the job and raise unrealistic expectations in candidates.
Rather, it should clearly describe the legitimate attractions of the job. One form of
advertisement is a blind ad, in which the company docs not identify it but rather
asks candidates to reply to an anonymous post office box. A company may use blind
ads when it does not want its own employees to know that one of them may be
replaced or when the company has a poor reputation as an employer. Blind ads
typically yield a significantly lower response rate than non-blind ads and should not
he use unless there is a very good reason.
Employment Agencies: An agency finds and prescreens applicants, referring those
who seem qualified to the organization for further assessment and final selection.
An agency can screen effectively only it has a clear understanding of the position it
is trying to fill. Thus it is very important that an employer be as specific and
accurate as possible when describing a position and its requirement to an
employment agency. Agencies that provide employment services can be publicly
funded or for-profit agencies. On occasions, unions provide employment services as
well.
Innovative recruiting methods: as employers have had to contend with labor
shortages in some regions and occupations they have used additional recruitment
methods. Some of these include job fairs, 1V or radio ads, direct mail, point-of-sale
recruitment advertising (on the assumption those who buy your product may be
interested in making or selling it), and employment hotlines to provide job
information twenty four hours a day. Another increasingly common method is tele
recruiting in which potential candidates who are already employed are phoned in an
effort to build their interest to change employers.

Campus Recruiting: Campus recruiting is wider used by large and medium sized
firms that need highly educated entry-level employees. This can be highly
productive for an organization, as many good candidates can be interviewed in a
short period of time and at a single location. Furthermore, it is convenient because
the college/university recruitment center provides both space and administrative
support. This type of recruiting is moderate in cost though it is more expensive than
word-of-mouth recruiting, gate hiring, or limited advertising, but it is less expensive
than using employment agencies (when the company pays the fee). Some
organizations are dropping the term campus recruiting, which implies a, onedimensional activity conducted a few weeks a year, in favor of the concept of a
university relations program. The latter brings home the importance of
maintaining year-round visibility on selected campuses, using variety of methods.

Reference

Head Hunting

Advantage and Disadvantages of External Recruiting:

However, the advantages that an organization can get by recruiting externally are:
Recruiting from external source can bring in new ideas and viewpoints, avoid
confusion that accompanies ripple effect, meet affirmative action goal, and cope
with the demands of rapid growth without overusing inexperienced personnel.
External recruitment may save training cost. Hiring experienced workers away from
other companies may cut down on the need for a comprehensive training and
development program in-house.
There may be instances that require a severe shake-up or turnaround. Particularly at
the upper management level, an outsider with no prior commitment to present
employees or ongoing projects may be the only individual with enough objectivity
(and even ruthlessness) to bring about needed changes and enunciate a new vision
for the organization.
The disadvantages that may occur while recruiting externally can be stated the
followings:
Since the external human resource market is much larger and harder to reach than
the internal one, recruiting externally may usually takes longer time and costs more.
With the external recruiting, there is also a risk of hiring candidate who does not live
up to the apparent high potential displayed during selection process.
Too much external recruiting is discouraging to the current employees because it
reduces their chance to move up in the organization.
Planning for External Recruiting:
Before starting the recruiting effort, the recruiter must plan which method to use
how intensively to use them and when to begin recruiting to produce the required
number of candidates at the time they are needed.

As a rule, higher-level positions take longer to fill. Several other factors, including
the followings may make recruiting more difficult or time consuming:
The need for a confidential search and/or the requirement that no advertisement be
done.
A technically complex position for which qualified individuals are hard to find.
Competition in the marketplace for the type of candidates needed.
A poor industry, company or division reputation.
Low pay relative to what the other firms are offering to similarly qualified
individuals.
An unclear job description or confusing reporting relationship.
No housing assistance or relocation costs paid by the company.
An undesirable location.
These factors either make it difficult to locate candidates or make candidates less
willing to entertain offers. Under any of these conditions, recruiters should begin the
search early, consider using a wider than usual range of recruiting methods and
perhaps target nontraditional segments of the labor market.
If data from the past recruiting efforts are available, recruiters should calculate, for
different type of positions, the average time between the first contact with an
applicant and the first day of the job. Such data can help in determining how far in
advance to begin the recruiting process. More commonly, recruitment planning uses
somewhat less sophisticated method. Recruiting goals are usually expressed in
terms of the number of positions to be filled. However, knowing that the firm needs
to hire fifteen engineers does not immediately tell a recruiter how extensively to
search. What the recruiter really need to know is how many applications or initial
interviews will be needed to locate fifteen engineers who are not only able to pass
all the selection hurdles but also willing to accept a job offer. Based on past
experience in similar situations, the recruiter may be able to calculate yield ratios
for different job or recruiting methods. A yield ratio is the number of candidates who
pass each stage of the selection process and enter the next stage compared to the
number who created each stage to begin with. On the basis of the yield ratios for
the past recruiting, the HR professional could calculate that the firm has to attract
700 candidates to apply to produce 4 eventual hires. Previous experience data also
could help the recruiter to plan how many campuses to visit or how many ads to
place to produce 700 applicants. Of course, dramatic changes in the unemployment
rate may make projections based on the previous recruitment data inaccurate.
Before beginning to recruit candidates, the HR professionals must have a system for
tracking applicants as they move through the recruitment and selection process.
The system may be manual or computerized depending on the number of candidate
to be handled. An efficient Recruitment Information system must ensure that
candidates do not get lost but instead move through the process and stay informed
of their status. In applicant who is deemed unsuitable should receive a polite letter

to that effect as soon as possible after the decision. Good candidates who are
pending should receive encouraging letters to keep them interested in the
organization. Such conscientious communication enhances an organizations image
even among candidates, who are eventually rejected.
RECRUITMENT & SELECTION PROCESS IN INCEPTA PHARMACEUTICALS LTD.
Incepta Pharmaceuticals Ltd. provides equal employment opportunity for all
Bangladeshi citizens. It is the policy of the Company to attract, retain and motivate
qua1ified and skilled employees within the Company. To do this, the Company offers
competitive compensation package and provides an equal opportunity for career
development to all employees. It is believed that in order to achieve the companys
goal, there must have efficient and high caliber human resources. Therefore, the
Company pays maximum attention and efforts in recruiting highly qualified and
competent employees who are willing to face challenges in achieving Companys
goals. The role of HR in respect to attracting, retaining and motivating qualified and
skilled employees is enormous. The formulation and implementation of a sound
employment policy have great importance in the fulfillment of desired objectives.
GUIDING PRINCIPLES
Incepta Pharmaceuticals Ltd. employment policies are based on the following
guiding principles:
1)
Fairness: Incepta Pharmaceuticals Ltd. tries to utilize available human
resources at its best. The Company does not discriminate against any job seeker
and employment on the basis of race, color, religion, sex, age, national origin or any
other factor that does not pertain to the individuals ability to do the job. Each
employee is entitled to fair wages and job opportunity in return for their job, skills,
commitment, loyalty, personal interest and best efforts. The Company applies each
employment policy in a fair, uniform and consistent manner. Incepta
Pharmaceuticals Ltd. employment policies are strict in the sense that they do not
allow any favor, nepotism or preferential treatment to anyone. Any short of
interference or attempt of interference during the implementation of any step of the
hiring process by any quarter is seriously dealt with according to the Company
policy.
2)
Right person at the right place: The Company tries hard to ensure best
match of skills and thus recruit right and competent persons at the right job at the
right time.
3)
Efficient and effective: At all stages of recruitment process, all-out efforts
are given to ensure that the steps are efficient and effective.
4)
Realistic planning: With the rapid expansion of Incepta Pharmaceuticals Ltd.,
in the operation of customer durable products manufacturing & selling appropriate
HR planning is given due importance.
5)
Standard Method: The steps and procedures being followed during the
course of recruitment, selection and placement conform to the standards of the
Company.

6)
Development Focus: Where qualified human resources are not readily
available, and even their hiring is subject to cost, therefore, Incepta
Pharmaceuticals Ltd. attempts to develop employees from within the company. The
company is committed to develop its Human Resources to achieve the Companys
goals and will explore and use the available development opportunities.
HIRING PROCESS
RECRUITMENT
HUMAN RESOURCES PLANNING:
Human Resource planning is the process of getting the right number of qualified
and competent people in to the right job at the right time. Putting another way, HR
Planning is the system of matching the supply of people internally and externally
with the openings the Company expects to have over a given time frame. The
quality of the candidate and his/her expertise are deciding factor how Incepta
Pharmaceuticals Ltd. will succeed in achieving its visions, objectives and tasks.
Human resource planning in Incepta Pharmaceuticals Ltd. (IPL) is the part of the
Companys overall plan. The main objective of HR Planning in IPL is to project future
human resources need. As the core job of IPL is to render consumer durable
products service to the people, the respective divisions and department project the
human resources need in the following process.
Analyze the future volume of work of the organization and calculate the future stuff
demand.
Assess current human resources inventory.
Assess the future human resources inventory based on extrapolation. For this
purpose the department consults employee turnover rate / leave trend, promotion
retirement etc.
Considering above facts human resource department projects stuff deficiency in
future and take necessary planning to fill-up the expected vacancies.
Following the above procedure the departments prepare a list of expected
vacancies up to forthcoming year. Every year in August Finance department makes
a yearly budget plan & they send a letter to each department regarding the
expected human resource for that year. Human resources are recruited according to
the Quarterly need. All the directors of the different divisions sit together and take
decision whether the requested manpower is necessary to be recruited or not. The
recruitment of certain number of manpower has to be justified. Than they include
the justified number of manpower in the annual budget plan. Not necessary that the
number of projected manpower has to be recruited according to the budget plan. It
can be altered as necessary. Recruitment occurs without budget plan also
depending on the need of the situation.
MANPOWER NEEDS AND REQUISITION:

While requesting for filling the replacement of existing vacant position or new
position, the concerned office will fill up a Recruitment Requisition form and send it
to the HR department with the approval from M.D. or sometimes HR department
take approval from MD. The use of Recruitment Requisition Form was practiced
before. Now the concerned department sends a letter in the form of memo to HR
department requesting manpower.
Existing position: Respecting department will inform the HR of any vacant position
so that HR can co-ordinates/notify the other offices of the vacant position.
Whenever needed, the Head of HR review the available records if there is any
Qualified and suitable candidate available from Incepta Pharmaceuticals Ltd.
Internal sources or prospective external candidates already identified earlier. The
Director of HR should be informed in the event; his/her approval is required. In
special circumstances and to make a Quick decision the Head of HR may propose
any suitable staff within the Incepta Pharmaceuticals Ltd. for the position to
respective Department Head.
New position: For a new position each Department follows the following procedures:
i. New employee position has to be discussed with Head of HR well in advance. In
case a new position needs to be created, then the Department Head will submit a
request to Head of HR for approval with proper justification attached with a detailed
job description.
Upon the approval of Head of HR, HR recruitment process will begin or whenever
possible internal transferor promotion will be made to fill up the vacant position.
All new appointments must be in accordance with the approved department budget
and must be approved by Head of HR and the Managing Director of Incepta
Pharmaceuticals Ltd.
It is the function of HR to ensure consistency throughout the company in regard to
the creation of any new position. HR reviews and ensures that a position with similar
responsibility is placed in the same grade level.
JOB ANALYSIS:
A job analysis is a systematic exploration of the activities within a job. This is used
to define the duties responsibilities and accountabilities of a job. IPL has a
systematic job analysis, which consists of job specification, job description and job
evaluation. Recruitment process ideally begins with the analysis of job description
and person specification for that job. A job description and analysis of person
specification provide the foundation for stipulating the job title and salary scale of
the position.
JOB SPECIFICATION:
Job specification defines the education, training, experience, skills and
competencies required by the jobholder. The job specification is vital, because the
key part of the job specification, established at the beginning, is used in structured

selection interview. HR department with the help of the concerned department

mainly prepares the job specification.
The following informations are specified in the job specification:
The age of the applicant in the case of direct recruitment (other than promotion), for
example the age ceiling for the post of manager is 40. The recruitment source is
also specified internal or external. If the source is external than applications are
called either from fresh or from any other references.
Title of the position.
Division, Department or Section.
There are minimum educational as well as experience qualification for every post
from managing director to assistant. For example for lateral entry an applicant for
the post of manager should be master degree holder and should have 7 years of
experience in similar positions.
There are also required qualifications for promotion in a certain post.
JOB DESCRIPTION:
Job description is the basis of IPLs recruitment, selection, placement, performance
appraisal, salary administration, promotion, training and other personnel actions for
its employees. IPL has structured job description, which includes the job title, the
duties to be performed, the authority and responsibilities of the jobholder. For
example the duties of the personnel manager (Human Resource) are looking after
recruiting, joining of the new employees, management of leave, management of
local and overseas training of the employees, promotion, transfer, assist in
processing in executive hospitalization and house furnishing benefit and also in
processing foreign travel and performs related tasks and works under the Director
of HR.
Job description is prepared by respective Head of the HR with the help of concerned
department and it is kept with HR. In case there is any change in the duties and
responsibilities, then job description must be revised. A copy of the latest job
description is kept in employees personal file.
The line manager and the HR department ensure that each employee has an
appropriate and updated job description stating dearly the context, purpose, duties
& responsibilities of the employees and person specification.
A copy of the job description is provided to the employee when he/she is appointed,
promoted, newly assigned or when deemed necessary.
After assessing the need of an additional employee in a particular department if the
functions in that vacant position can be successfully performed by co-worker in the
same department or other department then he/she is upgraded in the job scale, no
recruitment of new personnel is done .In other cases concerned department send a
letter in the form of memo with job specification and analysis. The position is
defined, justified and authorized. He/she has to present a job specification for that

certain position along with the range of period with which the recruitment is done.
In other cases, a letter in the form of memorandum is to be sent to the HR by the
concerned department specifying the job description and job specification. The
position is defined, justified and authorized.
Table 1
Factors considered before preparing the position description.
Is there any consequence of not filling the position?
YES

NO

Is there an alternative to putting on more staff?

YES

NO

Are these alternatives cost effective?

YES

NO

Is this an on going recruitment?

YES

NO

DEFINING THE POSITION DESCRIPTION:

Before checking the recruitment option, the skills, qualifications, experience and
competencies the ideal candidates needs to have, should be identified:
Steps in building the candidates profile
Describe the typical day in the role or what the person would do on typical day.
Is the position one of other similar .position (production operator, district manage).
Think about the best performers. What are the attributes common to the people
who in those positions?
Think about an average/less than average performer. What is it that they lack that
makes them average/less than average?
If there is/was somebody in the role:
What is/was that persons strengths in that role?
What is/was that persons weakness?
If there were something that would have made that person performs at a higher
level, what it would have been?
Why did the previous incumbent leave?
What will be their biggest challenges?
What type of .people will be the person deal with and on what level?

What are the technical and behavioral competencies required?

Are there any special requirements for the role, such as: location, equipment,
physical aspect etc?
Having viewed the position description and above question being asked, the
selection criteria for the position are identified .This act as a useful source of
information when the advertisement as well as determining appropriate questions
to ask in an interview.
JOB EVALUATION:
The compensation package of IPL is based on the job evaluation. At the time of
establishment analyzing all the characteristics of every post the compensation
package has been developed. In this process the job with common demands in
terms of skill, education other personal characteristics are placed in the common
compensation Group according to the service rule of IPL.
RECRUITMENT SOURCES:
An effective recruitment always starts with the correct selection of sources of
human resources. A recruited employee who has not the right skill cannot perform
effectively. As a result an overall performance level Is sure to deteriorate which has
significant effect on the company performance. Therefore IPL has been on
continuous search of effective recruitment sources.
The environment in which the organization operates has a great influence on its
recruitment process. The factor that regulates IPLs recruiting sources determines
the future Recruiting.
Sources are:
The supply of workforce in our economy has impact upon the recruitment source
of IPL.
The effectiveness of the past recruiting sources determines the future recruiting
sources of IPL.
SOME OF THE RECRUITING SOURCES USED BY IPL ARE DISCUSSED BELOW:
INTERNAL SOURCES:
It is the IPLs policy to give preference to appoint internal candidates provided that
the employee is suitably qualified for the vacant or new position and also meet the
existing and future requirements. Appointments may be made by the way of
promotion, up gradation or transfer with the approval of the authority. Promoting
internal employees on the basis of succession planning may also be looked into
Any change of job will not compromise on IPLs commitment to the need for
professional competence and standards for excellence. As a usual procedure, job
vacancies in IPL have to be advertised through internal notices to the concerned
offices.

Sometimes they are called for interview that applied for any position previously and
failed to pass the final selection but he was a competitive applicant and if the
quality of a person matches with the requirement mentioned in the position
description. These applications are stored in the data bank and consulted.
EXTERNAL SOURCES:
Website:
Modern information technology such as web site http://www.bdjob.com has also
been utilized for advertising job vacancy for different positions. Since Incepta
Pharmaceuticals Ltd. is one of the most attractive employer of the country which
uses an elaborate search of talent through website. Before introduction of talent
search program Incepta Pharmaceuticals Ltd. used advertisement in newspaper
heavily but now IPL can reach to the potential employees through website.
Newspaper advertisement:
Vacancy announced is circulated by publishing advertisement in the national
newspapers, if there is no existing manpower to place the selected person in the
new post. The newspapers that are widely circulated are chosen for publishing
advertisement, one in English and one in Bangla. Advertisements to be published in
the national dailies are attractive. It includes the position, nature of appointment,
location, major areas of responsibility, terms & conditions age limit, minimum
education level, work experience, job requirements, special requirements and the
dead line of the application to be sent. The concerned department sends a job
description to HR with manpower requisition letter in a form of memorandum. HR
drafts the advertisement based on job specifications of the position and send the
same to manager for their inputs, if any and confirmation of the advertisement. HR
is responsible for designing and layouts of any recruitment advertisement before
sending to advertising and sales promotion section then they send it to ad agency
for publishing in the newspaper. It always keeps the Identity concealed in the ads,
mentioning GPO BOX number only. The purpose of concealed identity is to avoid the
unwanted pressure of the employment. Incepta Pharmaceuticals Ltd. and a
candidate cannot appear for more than two tests I interview at a time.
Employee referrals:
Employees of the company may refer prospective job seekers to HR Department.
There are professional and technical jobs, which are frequently harder to fill.
Employees of IPL may refer prospective job seekers. It especially occurs at staff
level or for the shop manager post who deals with hard cash. So that In future if
anything wrong happens, the company could charge the employee who referred the
shop manager.
Walk-ins and Write-ins:
Often job seekers arrive at IPL in search of a job and drop their curriculum resume
for suitable position. Write-ins are those who send their curriculum resume by post.
Their relevant information may be kept in a file for any suitable position in future.

Based on their suitability; they may be called for interview against any vacant
position.
Senior executive search:
This one is a unique case when people with special expertise are searched. In this
case, candidate already employed in other organization is attracted to switch the
organization. This has a relatively low rate of success, because the targeted
candidate may not consider the change in job.
Other:
Depending on the circumstances, other professional/employment agencies,
educational institute, technical institutes may be chosen to give wider coverage of
job opening. For example, to hire a chartered accountant IPL ask C.A firm often. The
role of HR personnel is very important in dealing with external job seekers because
the outsiders individuals draw an impression about the company on the manner
their candidature has been dealt with. HR department usually greet the candidates
in a pleasant manner, provide with pertinent information about job openings, and
treat them with dignity and respect. If so the applicants are expected to develop a
lasting positive impression about the company.
SELECTION PROCESS:
Selection process includes a series of steps used to decide who should be hired.
Selection process begins when recruitment ends subject to sufficient number of
applicants obtained who are willing and able to do hold the job. The purpose of the
selection interview is to collect the information about a candidate and assess how
far she/he can perform in the job.
Selection process involves screening and appraising the applicants in a systematic
manner. Those who are found not suitable for the jobs are excluded from selection
tests. During selection, IPL focuses on performance-related issues whether the
applicant can fulfill the job requirement and can do the job. The company uses the
multiple cutoff techniques including series of screening devices.
Usually the recruiting and selection process in IPL is done in two ways depending on
the nature of the job of the vacant position. Therefore, the recruiting process of IPL
can be classified into 2 types:
One type require written test.
Other type dont require written test, only 2/3 interview after short listing based on
advertisement.
Usually entry level management (product officer, public relation officer), credit
inspector, shop trainee manager, secretary etc. requires written test. Mid level or
senior level and graded staff dont require written test.
Recruitment:

Discovering and attracting potential candidates for actual and anticipated

organizational vacancies.
Need assessment
Defining the position description
Checking the recruiting option
Advertising
Selection:
Assess the applicant against criteria established in job analysis in order to predict
which job applicant will be successful, if hired.
Primary screening based on advertisement
Written test that evaluate basic Job knowledge/ Communication/ Analytical
Structured or semi structured interviews that focuses on required Management
Selection decision
Medical test
Appointment
APPLICATION RECEIVING:
The responses to the advertisement are collected by HR department and give all the
applications to the concerned department for short listing. After the short listing, the
concerned department tells the HR to arrange for a written test or an interview
(based on level of position) for identified short listed applicants. During short listing
the OJ and the covering letters are judged. In the covering letters the style and
language of writing, the emphasis put on the areas asked for in the advertisement
and the quality of letter (whether it is specially tailored to the advertisement or just
a standard response are the aspects) that are judged. Usually applications are not
accepted after the deadlines of receiving but if the applicants are very much
suitable and if IPL dont start the procedure of sending interview letters to the short
listed applicants then they accept those applications. It is IPLs policy to attract as
many applicants to apply, provided they meet the pre-requisites of the job. Even
those who have been regretted once are allowed to apply for whatsoever position in
IPL.
SHORT LISTING:
Short listing is done on the basis of appraising information on the application in the
light of job specification of a job being advertised. How far a candidate meets the
job criteria is critically reviewed. The short listing methods are usually qualitative
one where managerial judgment plays an important role.
Short listing depends on the nature of the job. Before short listing of candidates for
tests job criteria are set by HR and line manager. There are technical and general

job criteria that a candidate has to meet for consideration of next step of selection.
HR determines the general criteria while line manager determines the technical
criteria. Although both the criteria are important, however it is the nature of the job
that determines which type of criteria should give more weight than the others
.Usually based on the presence of this factors to the desired extent (experience,
educational degree, computer literacy etc) the cumulative weight for all the
applicants are counted and short list of a sizeable number of the top most
candidates are generated.
Short listing is done by evaluating the followings:
Educational qualification: Whether the candidate has the required educational
qualification or not.
Relevant job experience and required skills: how far candidates most recent job
experience and skill matches the job requirements of the position in question.
The candidate may have irrelevant job experiences and skills which are not
considered during short listing.
The following situation may provide some guidelines during short listing:
Situation
Highly relevant job experience

Short listing decision

And meets all or most job criteria and

should be considered

Length of past job experience fully or

Fairly satisfactory
Moderately relevant job experience and Meets most or fairly moderate level of job
Criteria and length of past job experience is fully or fairly satisfactory
May
be considered subject to the number of candidates based on above are not up to
the desired number
Irrelevant job experience meets little job Criteria and length of past job experience
Is fairly satisfactory or unsatisfactory
Should not be considered
IPL does not follow any standard set rules of short listing of candidates that for one
position the number of short listed candidates for written/oral test should be a
certain number; rather they call all the quality of a candidate matches with the
requirements mentioned in the advertised position, whatever the number is.
During short listing the following criteria must be taken into account:
Urgency of the personnel
Importance of other related skills for that position.
Career development of the position.
Type of the position.

ADMINISTERING TEST AND INTERVIEW:

Following short-listing of prospective candidates, external and internal, appropriate
employment tests such as written tests, oral tests or any other tests as deemed fit
are arranged to assess candidates suitability for the position. Through the tests the
candidates selected psychological factors such as intelligence, aptitude,
temperament and attitudes are measured or observed.
THE MAIN FOCUS OF EMPLOYMENT TEST IS ON:
Job related question to asses in depth knowledge of the candidate
Assessment of mental ability, memory etc
Assessment of potentiality and ability to learn
Proficiency in performing tasks
Assessment in line with job analysis
The selection is made on the basis of successive hurdle approach. The candidate
will be rejected following each of the stage or test being administered. Performance
in one test will not be considered in the succeeding tests rather the performance in
the next stage will be decisive factor for selection.
WRITTEN TEST:
Written test is not a regular part of normal process. It is conducted as and when
required. Usually executives go through the interviews except the entry level and
also depending on the nature of the job. The written test before the interview
process has proved to be effective and a useful toot to select the desirable
candidates. The candidates are called for the interview based on their performance
in the written test.
Usually written test questions are drafted by the HR. A set of question of technical
nature are drafted by line manager and send it to HR confidentially from which few
will be included by HR. While finalizing the questions, HR sticks to the job
requirements of the position and maintain relevance, consistency and standard on
the pattern of questions. The type of question depends on the nature of position.
Usually narrative types of questions are set in the written test. A representative of
concerned department and HR are in the examine room. Examines papers are
checked by the concerned department (technical part) and HR (non- technical part).
The minimum acceptable/qualifying score in the written test varies. For example the
number of candidate for identified position in the written test is 50 & minimum
acceptable number is 25, out of 50 and if 6 persons get between 23 to 26 then
those 6 persons would be called for 1st interview & the standard minimum
qualifying score become different. Usually the time for written test is 1 hour. The
completion of score obtained in the written test is done by HR. It is the responsibility
of HR to call the candidate for subsequent tests based on the performance of the
written tests.

Usually the written tests are conducted on off days. For example the position of
TRAINEE SHOP MANAGER the written test should be based on sales related and
general questions and English proficiency.
Testing Tools:
The purpose of a test, its design & its direction for administration should be review
before a test is used. Each type of test has a deferent type of purpose. A single test
may not be implemented for all positions. The following tests tools are considered
before administering any tests.
Performance Test: Such test measures the ability of applicants to do some parts of
the work for which they are to be hired. For example, module preparation test &
presentation skill tests are required for officers, communication skills & English
proficiency test is required for public relation officer.
Knowledge Test: Such tests are used measure the job related knowledge of an
applicant. For example a math test for an accountant or knowledge about law for an
law administrative officer position is required.
Aptitude test: This type of test is used to measure a persons capacity or latent
ability to learn and perform a job.
There are other testing tools is available. Such as general knowledge, basic
computer knowledge, analytical ability, stress taking ability, personality test that
may be administered depending of the nature of the job.
SELECTION INTERVIEW STEPS:
The interviews process usually a two-tire-one. A preliminary interview is conducted
which follows the elimination method. The selection interview is in-depth
discussion between interviewer and interviewee. It is a planned activity does not
just happen. Planning and structuring interviews particularly defining the criteria to
be used are very important steps in selection.
There are several distinct stages of selection interviews:
Interview preparation: Before interview begins the interviewer must be fully
prepare. They should select method be familiar with the job requirements skills are
sought in a candidate, applicants background.
Established Rapport: When the candidate has just arrived, interviewer creates a
comfortable situation making the interviewee easy and relaxed by means of all task,
smiles & relaxed posture.
CONDUCTION OF INTERVIEW:
This is the main part of the interview session. At least 80% of time should be
allocated for conduction of interview. At these steps the interviewers asked several
job related, behavior oriented, structured or unstructured and probing questions to
asses suitability of the candidate. A minimum of 15 to 30 minutes time is spent for

each interview, although for many positions it varies and it anybody performs good
then interview time continues depends on the approach of the candidate.
Usually in average 50% applicants are called 1st interview. Approximate time
between written test and first interview is 2 to 5 weeks although. When there are
urgent to fill up position the time takes less. The aim of the 1st interview is to
further shorten the list of candidates for the 2nd interview by eliminating apparently
ineligible candidates. An interview board I selection committee is formed comprising
of the following personnel:
Line managers
Head of HR
Head of concerned department
The interview board members usually ask the questions that are related to the
performance of the job including questions regarding required skills. There are some
key words to begin with questioning such as tell, how, why, have you, when, are you
etc. The type of questions may be mixed of open minded, behavior oriented;
competency based & stress type questions. The nature of questions will vary
according to the nature and level of position at the end, the interview board
members try to get the answers to some key questions:
a)

Can the candidate do the job?

b)

Will the individual do the job? And,

c)

How will the individual fit with the company?

After the completion of the 1st interviewers another shortlist is prepared for the 2nd
interview has to go through the final interview that facilitates the employment
decision. The 2nd interview is called usually 2 week after completion of 1st
Interview. Usually the number of candidate at the stage is kept within the
approximate ratio of 1:3 of people to be recruited because of it anybody refuses to
accept employment. After there the candidate is informed about responsibilities of
jobs, challenges he/she has to face, compensation package etc.
In addition the expectation of candidate his/her personal problems related to the
family, locations etc. are consulted. This is a notable fact that the selected person
by the 1st board in not selected finally. In the 2nd interview emphasis in mostly
given on the choice & preference of the selected person. If these dont match with
requirement of the organization, h/she is free to reject the offer.
Sometimes in the managerial level candidate has to pass through 3 interviews (oral)
with no written test where the 3rd interview or in the final interview the candidate is
offered for the job. Interviews are made during business hours between 9:00 to
5:00, if the numbers of candidates are in between 10-20. Otherwise interview
continues after business hour or in the off days. IPL maintain an assessment
sheet/form/interview sheet. It is attached in the appendix 1. It contains the
position to be recruited, the date, and the names of interviewees. The candidates

are ranked on the basis of interviewers comment like excellent good and poor or
any other comments. But there is no weight for each comment.
CLOSING AND EVALUATION:
At this stage an indication is given that the interviews is about to be closed. The
interviewers evaluate the performance of the candidate by using an assessment
form /sheet and record their overall impression based on notes taken during the
interview session. The interview board members rank all candidates and
recommend candidate who is best suited to them. The basis of preliminary selection
is marks obtained in the written and oral test and their judgment about the
candidates suitability. A consensual recommendation is made and forward to HR
along with all papers for next course of action. To get the written approval after that
HR send a memo to top management with all the information that had been
processed during the selection steps. Employment approval later is signed by the
top management.
EMPLOYMENT OF RELATIVES:
Hiring close relatives of employees is discouraged. But in some cases the
employment of relatives occurs. For example an employee after along service in IPL
may be is going to retire or after that employees death, relatives of that employee
may be hired by the company but not usually in the same department or in the
same post.
MEDICAL EXAMINATION:
The purpose for a medical examination is to obtain information of the health status
of the applicant being considered for employment and to determine whether the
applicant is physically and mentally capable of performing the job. In IPL medical
checkup is a part of formality before join in the organization previously the job offer
is contingent on passing medical examination conducted by the company registered
medical physician I diagnostic centre. Now employee does the medical examination
by their own medical physician. The cost of medical examination is borne by the
individual.
HIRING
APPOINTMENT LETTER:
An appointment letter is sent to the finally selected person or he is asked to pick up
his appointment letter if possible from the Head Office. IPL sends two copies of
appointment letter where in the 2nd copy two extra lines are written mentioning
whether the applicant has accepted the job offer or not. After accepting the job offer
the candidate send the 2nd copy to the IPL and the other copy is kept with him. In
the 2nd copy of appointment letter he put the joining date.
Appointment letter includes:
Job title (according the job title matrix), grade/step and Remuneration.
Place of posting

Name of section of department

Effective date of appointment
Probationary period, condition of confirmation and notice period
IPL standard terms and conditions.
A current job description, duly signed by the supervisor, is attached with the
appointment letter. The appointment letter and job description will became valid
only after signing by the respective signing authority and the employee, in the
space provided for the purpose.
Even at this stage the selected candidate has the chance to withdraw her/himself
from the job offer. He /she is always free to discuss whatever difficulty may arise
regarding anything. The door of HR is always kept open for any sort of relevant
discussion.
At least one week before the person commencing in their new position, an
appointment notice will be placed on notice boards or in the IPL Barta.
It is expected that at the time of handing over appointment letter, HR will let the
employee know about the company, its polices, compensation, terms and
condition, professional standards of conduct and pertinent information in brief.
APPOINTMENT AUTHORITY:
Appointment authority is defined as the right and Responsibility to make decisions
with respect to recruitment, and the issuance and signing all relevant
correspondence with employs during hiring.
The appointment endorsement for different level of employment must be made as
per the following authority level:
Position level

Approval needed

Director level

MD

Manager, Assistant Manager

MD

Deputy Manage
Officers (through dept head)

MD
MD

Findings, Recommendation & Conclusion

The issues that are to be emphasized in the whole recruitment and selection
procedure are summarized below along with some recommendations that identify
avenue for improvement.
Findings:
HR Division is very alert for selecting candidates and also the process is very
transparent so that they can choose the best candidates among applicants.

In this process there is no nepotism so there are higher possibilities to be selected

without having any back up.
When they search for any experienced people they give more concentration on
Previous experienced, Educational background, length of services etc so that they
can select the most suitable experienced people.
When they select entry level candidates than they concentrate more on proactiveness, creativeness, ideas which related with the post.
HR selects candidates from a pull of application so that they can choose most
suitable candidates.
The working condition or environment is excellent in IPL, which is very rare in other
organizations in Bangladesh.
It is noticeable that turnover rate is pretty high in entry-level management
positions.
IPL is introducing new products every day, diversifying their business into different
sectors, and opening new departments. As a result, the number of employees is
increasing rapidly.
To assess the HR need of the organization IPL also depends on the qualitative
statistics based on some indications regarding future requirement. The probable
vacancy also can be determined by forecasting a number of employees who
approach their retirement age, who leave or will leave the job, the past recruitment
trend analysis, etc.
The HR department ensures that each employee has an updated and appropriate
job description stating clearly purpose, duties, responsibilities etc.
The organization considers the options in a step by step manner. Primarily the
options internal search is considered. If the desired candidate is not found, then the
second step is judged and so on.
The reference checking procedure of IPL is very much impractical and
unprofessional. IPL does not have any kind of Reference Checking Form.
The medical check up is done by any medical practitioner. Here the reliability on the
result is very important factor because the hired person may have any type of
disease that can affect others that he/she does not want to disclose it.
The appointment letter confirms the employment of the candidate in IPL and the
candidate is given a month time to join or ask them when they are available to join
if they are already working in somewhere else. But sometime it creates gap
between human resource department and concern department as they think HRD
do not do negotiate properly regarding joining when they are in urgency.
Once the recruitment and selection process is done then the employees are
appointed base on their job description.

The organization fills the position by promoting the present employees.

But most of the times it recruits from outside.
Interns are recruited based on their performance. Employee leasing is an
option.
There are only 13 employees in the HR department. So they have to struggle more
and high competition.
There is a limited scope for human resource department.
But there are some problems also like, they are not taking written test in every
department. They take only in the production and control department.
Recommendation:
Incepta can improve there their recruitment and selection process several ways.
And they can also reduce their weakness by following steps. These are:
Written test should be taken to the all departments.
Original qualifications should be checked by the HR recruitment team.
Should establish of the position of the advisor.
Should be developed a training program for their managers in screening and
interviewing techniques.
Inter personal skills, communication skills should be checked by taking presentation.
Incepta should increase their scope of human departments by recruiting more
skilled people.
Funds need to be allocated professional development for each divisions and
professional development program needs to be formulated.
The scope of phone interview and e-recruitment process should be increase.
Incepta needs to develop a strategy for where, when and how to implement and
referral bonus program.
A working environment that encourage a positive atmosphere, community and
forward thinking- this should be included in professional team.
The company can also go for campus recruiting that could bring a yield of highly
educated fresh starters for the entry-level position. IPL could start using its existing
website as a major recruiting source. Major advantages of online job application
system are:
It is cost effective
It is flexible in terms of time
Very modern concept

It is pretty convenient- in terms of receiving and maintaining applications.

Through compensation survey, the management should redesign attractive
compensation package.
IPL should be more futuristic in terms of offering career development programs to
its employee. More training programs should be arranged to motivate employees.
Performance evaluation system should be improved.
During the time of interview some probing questions should be asked to determine
the motivation of potential recruit. It is necessary to know beforehand if the
candidate has any immediate plan for higher studies or any personal problems or
why he/she has left the previous job and so forth.
A vacant position should be filled or the recruitment process should be started as
soon the employee leaves the job or the decision for his leaving is announced.
HIGH EMPLOYEE TURNOVER
IPLs expansion and diversification Programmes made the number of employees go
up more than before. The employee turnover rate is significant noticeable in IPL
especially in Marketing Department. The major factors underlying the high turnover
rate have been identified and summarized below:
Employees leaving for outside the country
Better job opportunity/higher
Compensation Over working pressure
Family problem
Professional problem
Lack of career development
Better job position
Utter dissatisfaction
It is noticeable that turn over rate is pretty high in entry-level management
positions. The working condition or environment is excellent in IPL, which is very
rare in other organizations in Bangladesh. The other factors have a big impact on
the employee turnover issue. It has also been noticed that few positions are vacant
for a long time due to non-availability of proper and excellent people for those
positions. As a result others employee working at the same level or at the same
department takes the pressure of the vacant positions job responsibilities.
To combat the high employee turnover IPL needs to consider the following steps:
A newly designed exit Interview from should be prepared with close -ended
questionnaire should be introduced.

A suggested Exit Questionnaire is attached in Appendix A Proper effort should be

given to collect the exit interview from the separated employees.
During the process of new recruitment, a screening mechanism should be
introduced to select the best candidate who will work with IPL for a longer period.
Through compensation survey, the management should redesign attractive
compensation package.
IPL should be more futuristic in terms of offering career development programs to
its employee. More training programs should be arranged to motivate employees.
Performance evaluation system should be improved.
During the time of interview some probing questions should be asked to determine
the motivation of potential recruit. It is necessary to know beforehand if the
candidate has any immediate plan for higher studies or any personal problems or
why he/she has left the previous job and so forth.
A vacant position should be filled or the recruitment process should be started as
soon the employee leaves the job or the decision for his leaving is announced.
The organization should perform thorough and accurate HR planning and follow
useful forecasting techniques to make the recruitment and selection process more
effective. The in -house circulars within the group also act as a useful device to find
the right person for right job. The HR department in IPL should be more proactive
instead of being reactive to the occurrence of job vacancy.
RECRUITMENT:
FACTORS INFLUENCING FUTURE HUMAN RESOURCE REQUIREMENT:
IPL is in the growth stage both in terms of Business and Investment size and
number of employees. IPL is introducing new products everyday, diversifying their
business into different sectors, and opening new departments. As a result, the
number of employees is increasing rapidly. The number of IPL employees will
depend heavily on the expansion of network, size of investment, number of
customer base, and level of operating revenue. With the expansion of network the
company will require the service of more people in the technical and other divisions
to sustain the network coverage effectively.
NEED ASSESSMENT:
To assess the HR need of the organization IPL also depends on the qualitative
statistics based on some indications regarding future requirement. The probable
vacancy also can be determined by forecasting a number of employees who
approach their retirement age, who leave or will leave the job, the past recruitment
trend analysis, etc. So dependence on the qualitative guesswork should be aided by
accurate HR planning.

IPL should maintain Human Resource Information System to quickly and accurately
assess the current or imminent HR need. IPL should maintain HR-MIS that should
involve the following functions:
To maintain and update employee database
Maintain employee related statistics
After the recruitment, a separate employee file is opened comprising all the
relevant information of the particular employee. Then IPL prepares, maintains all the
employees file in hard copy. But this file should be maintained by HR information
system because
It is very flexible in terms of time
It is very modern
It involves less hassle and space in terms of sorting and updating all the files.
As an equal opportunity employer IPL does not discriminate a candidate against
religion, gender, marital status and some other factors. However this is a very
positive feature of the recruitment and selection procedure of IPL. But while
recruiting in the factory, where an employee has to work in the night shift if the
situation demands, recruitment of a female candidate is hardly considered. Even in
the management level a negligible number of female employees are working. The
title vv1 of the Civil Rights Act of 1964 prohibits discrimination because of the sex of
a person. When the sex of a job applicant becomes one of the factor on which
employment decision is based on, the decision is most likely unlawful. A willing
female should be welcome after making the entire job requirement (including
working late and any unfavorable situation that may occur) very clear to her. The
female candidate should be given the opportunity to prove that she can be equally
productive as the male in spite of all the disadvantageous circumstances. In a
country like ours this is a very common practice occurring in other organization, and
where IPL is no different.
JOB ANALYSIS:
IPL has a systematic job analysis which consists of job specification, job description,
and job evaluation. After assessing the HR need properly, the organization prepares
the job position/job description of the candidate to be recruited and person
specification for that job. In this stage, the procedure followed by IPLs in building
the profile of the candidate is not very precise. The determination of selection
criteria distinguishing the essential and desirable factors is a notable system
followed by the organization that makes the selection procedure easy but for some
technical positions it creates problems.
The HR department ensures that each employee has an updated and appropriate
job description stating clearly purpose, duties, responsibilities etc.
CHECKING THE RECRUITING OPTIONS:

The organization considers the options in a step by step manner. Primarily the
options internal search is considered. If the desired candidate is not found, then the
second step is judged and so on. Once a candidate is found in the initial stage(s),
the next ones are not regarded anymore. This has been proved to bring the desired
outcome. But if all options are considered not simultaneously, a significant number
and quality of applicants may be missed.
RECRUITMENT SOURCE:
Recruiting is the discovering of potential candidate for actual and anticipated
organizational vacancies. From anothers perspective, it is a linking activitybringing together those with jobs to fill and those seeking jobs. Recruitment is more
likely to achieve its objective if recruiting sources reflect the type of position to be
filled. In IPL, both internal and external sources of recruitment are used. Among
different external sources the use of national daily newspaper are popular and they
also put career opportunity advertisement on internet (bd jobs.com, the largest job
site of the country). IPL could participate in the job fairs for their recruitment. The
considerable volume of application is dropped in the organization as a result of the
exposure created in the job fairs. IPL can promote its image as a potential recruiter
through its successful participation in the job fairs. The company can also go for
campus recruiting that could bring a yield of highly educated fresh starters for the
entry-level position. IPL could start using its existing website as a major recruiting
source. Major advantages of online job application system are:
It is cost effective
It is flexible in terms of time
Very modern concept
It is pretty convenient- in terms of receiving and maintaining applications.
This online job application system minimizes the effort to record data related to the
applicants in the CV-Bank. The applicants would fill the structured form online so
that only the relevant information about the applicant is recorded.
IPL can also install very modem software to update and maintain recruitment
database. By using a user friendly software HR can easily retrieve any information
regarding any particular recruitment in the past or any other particular applicant.
The help of employment Agency is sometimes taken to recruit top/mid level
management staff. For the recruitment at this level, the previous options should
also be taken into consideration, practically.
ADVERTISEMENT AND RECRUITMENT:
An ideal employment ad should make the man/job specification absolutely clear to
the readers so that only the persons actually fit for the post could apply. For
example, some applicants with 3 years pharmacy graduation had applied who were
not considered up to the desired standard for that position. In that case, the ad
should discourage those applicants by stating Pharmacy graduates with 3 years
graduation need not to apply or the term pharmacy graduates applies for only

those having four years bachelor degree or the term business graduates refers to
only the BBA/MBA from any world wide recognized university, etc. This would
minimize the applicant pool and receive appropriate candidate for that position,
leading to minimizing screening effort since the finally selected person match with
the desired man specification.
The view of IPL in this type of recruitment practice is unprofessional and some point
unethical. From their point of view why a master degree holder wouldnt be hired if
shows his interest for that post and the candidate have no other option but to go
along with the job and if INCEPTA get a higher degree holder without asking it is the
benefit for organization opportunity because of the unfavorable situation of the
current job market. But it creates injustice and inequality. Incepta should give a
second thought in hiring a masters degree holder for low level position like store
coordinator While IPL claims itself as one of the leading multinational organization in
the country; it should share its view to that of the other such organization takes
lessons from their values and practices.
SELECTION PROCESS:
Selection activity in IPL follows a standard pattern beginning with an initial
screening of applications and concluding with the final employment decision. After
receiving the applications for a particular position, applications are screened out
and only a number of short listed candidates are selected for written test (depends
on the nature of the job, where written test is required)otherwise for 1st interview
on the basis of some predetermined criteria. For example out of 200 applications
50% are called for the 1st interview or written test. And those who will pass the 1st
step will be called for the 2nd step even if 100% applicants perform good all will be
called for the next step. The panel or board of interviewers usually consists of line
managers of different department at the initial stage, Head of concerned
department, Head of HR and sometimes MD in the 2nd and 3rd interview. In the
final stage usually the number of candidate is kept within the ratio of 1:3, because
of if anybody refuses to accept the job offer. Eventually the final selection decision
is made and the finally selected person has to go through the medical check up.
In IPL there is no certain cut off point in any test. Even in written test. Depending on
the situation they set the pass number or sometimes when they see no one
obtained even the pass marks then they call those for interview who get near the
pass marks. But in the oral interviews there is no rated point scale. It has limitation
like if the candidates number is 10 and 6 persons get almost same comment by the
interviewers then it becomes pretty hard to assess individual suitability, how good
she/he is from the other candidate. It requires mathematical score for fair justice.
The assessment form of IPL is not a complete and standard one. The selection
criteria on what basis the interviewer will select the candidates are absent.
EMPLOYMENT DECISION:
The employment decision is made after all the final selection procedure is done
except the physical examination. At this stage the candidates are offered an
application bank where the desired the decisive factors for the organization are to
be filled. This stage is very typical and no change seems to be needed in the way it

is being handled. In the Incepta Pharmaceuticals Ltd.s Application Form the

candidates provide all the information.
REFERENCE CHECK:
The reference checking procedure of IPL is very much impractical and
unprofessional. IPL does not have any kind of Reference Checking Form.
In this competitive, changing and complex business world managers have to be
proactive rather than reactive. May be IPL never faced any problem with hiring
without maintaining any Reference Checking Form but that does not mean in future
they will not face any problem. The information should be very confidential, so the
reliability of the organizational representative or relatives or others can create
uncertainty, since information is taken over phone and also he cant show any
papers from his organization.
MEDICAL CHECK-UP:
The medical check up is done by any medical practitioner. Here the reliability on the
result is very important factor because the hired person may have any type of
disease that can affect others that he/she does not want to disclose it. For example
if anybody is drug addicted, he may influence his colleagues in taking drug and/or
will not be able to perform his job efficiently like before, his productivity will be
declined. At the end result he will be fired from the organization. Firing looks like an
easy task but its a long procedure.
APPOINTMENT LETTER/JOB OFFER:
The appointment letter confirms the employment of the candidate in IPL and the
candidate is given a month time to join or ask them when they are available to join
if they are already working in somewhere else. But when it is urgent to join then the
personnel is told to join as soon as possible or mention a date. Sometimes both
negotiate and fix a date. But sometime it creates gap between human resource
department and concern department as they think HRD do not do negotiate
properly regarding joining when they are in urgency. They need to ensure and clarify
specific details of the system to give the appointment letter.
Conclusion
Human Resource plays the vital role to get maximum contribution from 00its
workforce. It is the nerve centre of the company as it is to deal with man who is the
vital and most sensitive factor in any organization. Without the support of human
beings machine remain idle, raw materials lie stacked and money gets tied up. To
get the best output the potential individual has to be recruited.
Incepta Pharmaceuticals Ltd