Sampling (Statistics) : Probability and Nonprobability Sampling
Sampling (Statistics) : Probability and Nonprobability Sampling
In statistics, quality assurance, & survey methodology, sampling is concerned with the selection
of a subset of individuals from within a statistical population to estimate characteristics of the
whole population. Each observation measures one or more properties (such as weight, location,
color) of observable bodies distinguished as independent objects or individuals.
Stratified sampling
Where the population embraces a number of distinct categories, the frame can be organized by
these categories into separate "strata." Each stratum is then sampled as an independent subpopulation, out of which individual elements can be randomly selected.
Cluster sampling
Sometimes it is more cost-effective to select respondents in groups ('clusters'). Sampling is often
clustered by geography, or by time periods. (Nearly all samples are in some sense 'clustered' in
time - although this is rarely taken into account in the analysis.) For instance, if surveying
households within a city, we might choose to select 100 city blocks and then interview every
household within the selected blocks.
Cluster sampling is commonly implemented as multistage sampling. This is a complex form of
cluster sampling in which two or more levels of units are embedded one in the other. The first
stage consists of constructing the clusters that will be used to sample from. In the second stage,
a sample of primary units is randomly selected from each cluster (rather than using all units
contained in all selected clusters). In following stages, in each of those selected clusters,
additional samples of units are selected, and so on. All ultimate units (individuals, for instance)
selected at the last step of this procedure are then surveyed. This technique, thus, is essentially
the process of taking random subsamples of preceding random samples.
Quota sampling
In quota sampling, the population is first segmented into mutually exclusive sub-groups,
just as in stratified sampling. Then judgement is used to select the subjects or units from
each segment based on a specified proportion. For example, an interviewer may be told to
sample 200 females and 300 males between the age of 45 and 60.
Accidental sampling
Accidental sampling (sometimes known as grab, convenience or opportunity sampling) is a
type of nonprobability sampling which involves the sample being drawn from that part of
the population which is close to hand.
Non-sampling error
Non-sampling errors are other errors which can impact the final survey estimates, caused by
problems in data collection, processing, or sample design. They include:
1. Over coverage: Inclusion of data from outside of the population.
2. Under coverage: Sampling frame does not include elements in the population.
3. Measurement error: e.g. when respondents misunderstand a question, or find it difficult
to answer.
4. Processing error: Mistakes in data coding.
5. Non-response: Failure to obtain complete data from all selected individuals.
Formulation of HYPOTHESIS
The world meaning of the term hypothesis is a tentative statement about the solution of the
problem. Hypothesis offers a solution of the problem that is to be verified empirically and based on
some rationale.