Wheaton Sector Plan

Status Report
Request for Qualifications – February 2, 2010
Wheaton
 To Howard County

FRAMEWORK
1952
Wheaton
Today
Residential Community
Wheaton
Business Community

Filippo Leo
Marchones Italian Specialties
Wheaton Business Community
Wheaton Business Community
Wheaton Business Community
Carla Hall
Bravo’s
‘Top Chef: New York’
Finalist

GiraMondo
Wine Adventures
Wheaton

ethnic food
music culture
shopping mall
music culture Wheaton
shopping mall Wheaton
Wheaton
Since the 1990 Sector Plan
Wheaton

Market & Revitalization

Analysis
Wheaton
Economy

Wheaton needs more economic diversity to be sustainable


Analysis
Wheaton
Economy/Land Use

+ more
office
urban entertainment
multi-family

while retaining a strong retail presence

Wheaton
Wheaton’s strengths
contribute to attracting new residential development

Residential
Wheaton
Wheaton positioned to capture a healthy share of the County’s
projected household growth in the future

Over the very long term Wheaton could support

approximately 7,100 new housing units under the high scenario

Residential
Wheaton Wheaton’s lack of office makes it
difficult to capture new and must compete
against other attractive regional transit-oriented
locations

Office
Wheaton
High-rise housing and new office development

pioneering
given current
achievable rents/pricing

Office
Analysis
Wheaton
Economy

Retail is Wheaton’s economic engine

employing 3,000 workers

clothing + food + service retail

Context
Wheaton
Economy
Wheaton Mall Primary Trade Area
Secondary Trade Area

NE Washington, DC
Howard County
Prince Georges County
Wheaton

A local residential market offers good opportunities for retail

because higher density market rate housing will capture a more
affluent segment of households
Retail
Analysis
Wheaton
Economy
support small businesses
training
loans
mentorships
tax credits
local small business reserve programs
federal contracting opportunities
research grants
incubators
small business center

moderate priced retail units

micro-economic initiatives
density
Analysis Wheaton
Development Envelope
modeling
 Wheaton
Analysis Development Envelope…looking for just right

Existing Jobs Potential Jobs Existing Housing Potential Housing

30,000

25,000

20,000

15,000

10,000

5,000

GSF
Proposed
Existing Our
7.1 COG Forecast
Transportation Model Run
Wheaton Wheaton Wheaton
existing + Jobs and Housing
on selected sites)
Analysis
Wheaton Current Development Envelopes

55,000 Existing Jobs Potential Jobs Existing Housing Potential Housing

50,000

45,000

40,000

35,000

30,000

25,000

20,000

15,000

10,000

5,000

GSF
Wheaton Bethesda CBD Silver Spring CBD White Flint
(existing + more jobs (Proposed)
and housing on selected sites)
 Wheaton
Analysis Development Envelope

Existing Round 7.1 Proposed High

Scenario
Jobs 8,800 10,253 24,100
Retail 5,300 6,500 5,800

Office 2,900 3,300 17,800

Industrial 300 300 200

Other 200 200 200

Housing 2,200 5,500 9,400

Low-Rise 1,200 1,200 1,800

High-Rise 1,000 4,200 7,600

TRANSPORTATION
Road Capasity
Wheaton
Transit Station Area (Metro)

Capacity on Metro’s Red Line

Major bus routes & Future Bus Rapid Transit
Wheaton
Tomorrow
Public Realm
Wheaton
Connect Westfield Wheaton Mall to the core

Connectivity

Activity

Walkability
Mall
Wheaton Public Realm
Transform Georgia Avenue, University Boulevard, and
Veirs Mill Road into boulevards

Georgia Avenue
Metro Safeway

parking median parking

University Boulevard

parking median parking

Viers Mill Road

parking median parking

Wheaton Connectivity
Complete the street network to
improve connectivity
Provide through-block
pedestrian
connections
Wheaton Public Realm
Establish a network of enhanced pedestrian priority streets
wider sidewalks + outdoor eating + more trees and landscaping + lighting + street furniture
Pedestrian Priority Streets
Enhanced Sidewalks
Enhanced Crossings
Open Space Network
evolving thoughts on Wheaton…….
Wheaton Public Realm
Create an open space system

most prominent open space and

civic focal point on parking lot 13

Neighborhood green on parking

14
lot 14

Urban square on parking lot 17

17

Refurbish or relocate park

13
and Veteran's Memorial

Other public use space associated

with new development
Existing Residential Communities Blue Ridge Square Square

Price Square

Core/Westfield Mall

NEIGHBORHOODS
NEIGHBORHOODS
Price Square
Price Square
Price Square
 Wheaton
Analysis
TODAY

• An easy walk

• No big crossings
 Price Square

Price Square Parking

Shops
Parking

Parking Safeway
Veterans Park

Today
N
 Streets and Parking Lot Closed for Special Events

Restaurants
Parking

Parking Safeway
Veterans Park

Today
Redevelop Safeway Site
Add path to connect boulevard and square

Potential Building
Site

Safeway
Veterans Park

Concept
Parking Potential
Building
Site

Future retail

1 2
PRICE SQUARE
Price Square Neighborhood Design Concept

Pedestrian Priority Streets

Price Square
New Path

New Mixed Use

Verterans Park
Plaza

Residential M
Metro Station
Eentrance

PRICE SQUARE
Blue Ridge Square
 Wheaton
Vision TODAY

an easy walk

no big crossings
 Wheaton
Vision
Blue Ridge Square
 Location of Blue Ridge Square

Proposed Residential
Mixed Use

Blue Ridge
Square Parking

Today
 The Beginning of a District

Proposed Residential
Mixed Use

Blue Ridge
Proposed Square Parking
Residential
Mixed Use Strip Mall

Today
 Redevelop Private Property

Concept
 Expand Square

Potential Building
Site

Concept
Blue Ridge Square Neighborhood Design Concept

Residential
Proposed
Residential
Mixed Use

Blue Ridge Square

New Mixed Use

Pedestrian Priority Streets

New Path

Price Square Neighborhood

Concept
Civic Square
evolving thoughts on Wheaton…….
Wheaton
Environment
Environmental improvement will be
made incrementally
through redevelopment
water quality

air quality

carbon storage

energy use reduction

urban heat island

Wheaton
Wheaton
Development Opportunities

WMATA

Privately Owned Assembled

Properties

County Owned Properties

M-NCPPC Property

Westfield Group

Revitalization
Wheaton
Need for public intervention to spur greater commercial revitalization

County’s Request for

Qualification Properties
(11+ acres)

Revitalization
Wheaton
Development Activity
1. Avalon Bay
320 residential units
1.
2. Safeway Site
4. 57,000 sf Safeway
500 residential units
2.

3. First Baptist Church

M of Wheaton
225 residential units

4. Triangle Park
3.
Shopping Center
M Metro
Wheaton
Avalon Bay M Metro

M
M
Wheaton

Avalon Bay 320 Residential Units

Wheaton
Safeway Site 57,000 SF Safeway Grocery Store
M Metro 500 Residential Units

M
M
Wheaton
Development Opportunities