Leadership in Transformation
Leadership in Transformation
Leadership in Transformation
CHAPTER 5
LEADERSHIP IN TRANSFORMATION
The need for leadership has never been so great. The
stage for Armageddon and the consequent seeking
for people of character has never been better set.
Indeed the axiom behind successful human
endeavour, be it a family, business, political,
sporting, spiritual or national level, can be
summed up in one word
Leadership
Guy Charlton
5.1
INTRODUCTION
In Chapters 1 and 2 the aim of this study was discussed as an analysis of
certain work-related values and its influence on leadership behaviour in a
transformational organisation paradigm. Work-related values and the
importance of culture in shaping organisational behaviour were discussed in
Chapter 3, while Chapter 4 was dedicated to a theoretical overview of the
construct locus of control.
Leadership has recently become a popular subject for research, debate and
discussion with the result of numerous studies being found in business-related
literature. This chapter will only serve as a brief overview of both classical and
recent thoughts on leadership with particular reference to contemporary
demands on todays leaders. The discussion will include the most important
arguments for and against the development of a unique African leadership
model (as opposed to the application of Western leadership theories and
principles).
The SAAF will also be introduced as an organisation finding itself within the
process of structural and cultural transformation. This will include a summary
of changes in leadership approaches that have been implemented over the
past eight years.
5.1.1
BACKGROUND
The powerful impact of quality leadership on any community or enterprise
cannot be denied. For thousands of years leadership has been the subject of
numerous debates and over the last 60 years many theories of leadership
have been developed. The quality of leadership in organisations is regarded
as one of the basic factors influencing the survival of the human race (Bennis,
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1988). The quality of life on earth has become dependent on the quality of
leaders. Similarly, leadership determines the difference between average and
successful organisations. Many examples can be found in the business world
where the success or downfall of a company could be attributed to the actions
of a specific leader (Smit et al, 1999). Theories have come and gone and,
according to Blunt & Jones (1997), this is not the result of establishing new
scientific substance to a theory; much rather have theories lost favour
because they fell victim to changes in fashion in the broad field of
management thinking. Most theories have only been assessed in terms of
intuitive appeal of their explanations.
In the context of human functioning and behaviour strong leadership can
probably be viewed as one of the most critical elements for ensuring
organisational effectiveness and success. As an example Meyer (2004, 28)
notes that the lack of effective leadership is considered to be the most
common reason for an organisation losing valuable talent. Brough (1999: 6)
indicates that the term leadership has been discussed and explained for many
years but still needs to be explained in fuller detail. With the virtual business
environment becoming a new paradigm it has become even more important to
analyse and define the concept. With the demands of the business
environment changing continuously, what we think or know about leadership
is going to be severely tested in the new millennium.
Walters (1999: 10) highlights two reasons for the above-mentioned
importance of strong leadership. Firstly, in a world becoming more and more
complex someone has to stand up and decide what to do. Secondly, the
majority of people prefer others to make the difficult decisions and would
rather be led than to lead themselves.
5.1.2
LEADERSHIP DEFINED
Many definitions of leadership exist. Charlton (1992) refers to the difference
between management and leadership and concludes that leadership is any
activity that involves facilitating productive behaviour of followers. Where
managers rely on systems, leaders rely on people. Managers respond to
meaning while leaders create meaning themselves. The many facets of
leadership become clear in the description of Bass (1990): Leadership has
been conceived of as the focus of group processes, as a matter of
personality, as a matter of inducing compliance, as the exercise of influence,
as particular behaviours, as a form of persuasion, as a power relation, an
instrument to achieve goals, as an effect of interaction, as a differentiated
role, as initiation of structure and as many combinations of these definitions.
Some people regard good leadership as synonymous with popularity (Kruger:
1995), while others (i.e. Baron & Greenberg, 1990) more specifically describe
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Satisfaction
with work
Leadership
behaviours
Satisfaction with
supervision
Organisational
commitment
Job
performance
Role
ambiguity
Leadership
(Source: Dorfman et al, 1997: 181)
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The leaders futuristic role within the reality of change and transformation is
emphasised in Veldsmans (2004: 31) description: the act of creating
possible futures and realising a shared, chosen desirable future with, through
and for people. Leadership is about action to bring a new future into being. It
is about making the future present tense. A leader in this sense acts as the
custodian of peoples future and impacts on followers ideals, fears and
aspirations.
Despite all the different attempts to define leadership, a common theme
running through the definitions is that leadership is primarily a process
involving influence the exercise of influence for a specific purpose through
altering the goal-related attitudes and actions of others. Effective leadership
therefore, implies positive feelings between leaders and followers and is not
only the result of influence vested in formal positions of authority. The
importance of this fact will be discussed further in the section on
transformational leadership (see Section 5.7).
5.2
LEADERSHIP VS MANAGEMENT
The new demands on organisations created by the external environment have
forced managers to start shifting their focus and attention towards effectively
influencing the behaviour of those people actually doing the work. Robinson
(1989) sees this as a movement away from a pure management process
towards leadership. A significant part of the rationale for this approach lies in
the changing nature of organisations, both structurally and psychologically
(refer Section 5.5.3.1 for a discussion of the changes in basic assumptions).
Due to the delayering of organisational structures the management span of
control is continuously increasing and managers find that more and more
people are reporting to them. In addition to this, teamwork has become
important with a strong emphasis on collaboration and commitment. The clear
difference between management and leadership is reflected in Table 5.1.
Although leadership and management are seen as related concepts, the
differences are distinct (Smit et al, 1999), and should be clearly distinguished.
Managers are concerned with non-behavioural aspects such as strategy
development, organisational design and the control of activities to achieve
organisational goals. Leaders, in contrast focus on behavioural aspects. They
energise people towards positive change and motivate them to commit and
dedicate themselves to new directions. A suitable way of differentiating
(Kotter, 1990) could therefore be to describe management as promoting
stability and enabling the organisation to run smoothly, while leadership could
be seen as the promotion of useful change. This distinction between
management and leadership is presented in Table 5.1.
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Leadership
Establishing Direction
Developing a vision of the future, often the distant future, and
strategies for producing the changes needed to achieve that
vision
Aligning People
Communicating the direction by words and deeds to all those
whose co-operation may be needed so as to influence the
creation of teams and coalitions that understand the vision and
strategies, and accept their validity
Change
Produces change, often to a dramatic degree, and has the
potential of producing extremely useful change (e.g. new
products that customers want, new approaches to labour
relations that help make a firm more competitive)
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5.3
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The search for a suitable leadership model for a transforming South Africa
should therefore not run the risk of only focusing on African-specific cultural
elements and characteristics. The focus should much rather be on finding and
developing leadership approaches that could successfully integrate both
Western and African culture elements. One model that could possibly provide
(some) solutions for the multi-cultural South African scene is the Full Range
model of leadership developed by Bass & Avolio (1994), of which the most
important element is the transformational leadership style. Their research
confirmed the universal notion of leadership effectiveness. When people from
various national cultures are asked at the beginning of leadership
development workshops what their ideal leader would be like, they describe
the characteristics of a transformational leader (Bass, 1994). The model
proposes that the transformational leader has the ability (irrespective of
cultural setting) to shift followers to higher level needs, to transcend their own
self-interest for the good of the group or organisation and to work harder than
they initially expected to (Bass, 1994). A detailed discussion of
transformational leadership will follow later in this chapter.
This study will focus on identifying those (work-related) values and locus of
control orientations having an influence on follower behaviour and the
subsequent behaviour required of leaders to guide them in a common
direction, especially within an unpredictable, ever changing business,
economic and political environment.
5.4
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As it is clear that organisational culture refers to behaviour (i.e. the way things
are done in a specific organisation) it follows naturally that leadership plays a
significant role in establishing and developing such a culture. Strong-minded
dominant leaders play such a powerful role in shaping company culture that
Schein (1983) regards founders as the ultimate source of an organisations
culture. Leadership in a large part forms the vehicle for influencing and
changing the organisation's culture (Bass et al, 1993). Kotter et al (1992) have
made similar observations. They report that in all the companies they have
studied where significant culture changes took place, an absolute essential
ingredient of the change seems to be the leadership of one or two people at
the very top of the organisation. In all of the cases they have studied the
single most visible factor that distinguished major cultural changes that
succeeded from those that failed was competent top leadership. Major
change began only after a leader with a good leadership track record was
appointed to lead the company. Kotter et al (1992) suggest two basic reasons
why a bottom-up approach does not succeed. Firstly, great power (which
normally resides only at the top) is needed to overcome the resistance to
change. The second reason is related to the interdependence inside
organisations. This interdependence makes it difficult to change anything a
great deal without changing everything. It is often found that only those
members at the top are in a position to initiate change of that scope (Kotter et
al (1992).
The issue of how leaders create and transmit a particular culture is to a large
extent a mysterious one. Schein (1992) explains this process (which consists
of both conscious and unconscious elements) as being a result of the leaders
ability to communicate major assumptions and values in a vivid and clear
manner. The process of embedding and transmitting culture is divided into
primary embedding mechanisms and secondary articulation and
reinforcement mechanisms (see Table 5.2). The six primary embedding
mechanisms create the so-called climate of the organisation while the
secondary mechanisms build organisational ideologies and formalise what
was initially learnt.
Table 5.2:
Culture-embedding mechanisms.
Primary Embedding Mechanisms
Secondary Articulation and
Reinforcement Mechanisms
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See section 5.7 for a comprehensive discussion of the difference between transactional and
transformational leadership styles.
Chapter 5: Leadership in transformation
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5.5
5.5.1
INTRODUCTION
Since the turn of the 19th century many studies have been done and theories
developed on leadership and leadership effectiveness. All of these theories
have focused on what it is that makes leaders effective. As leadership in
essence is referred to as the ability of a person to effectively influence the
behaviour (performance) of others, the various models researched and
developed represent efforts to describe how and why some people positively
influence the performance of others. A framework for the classification of
these theories is provided in Figure 5.2. Irrespective what the approach is, the
way a person is leading others, is predominantly influenced by his
assumptions about human behaviour (Kruger: 1995) and the reasons why
people work (Hall, 1994).
The theories that will be discussed below range from the great man or traits
approach, through the behavioural descriptions of leadership to those being
based on the appropriateness of styles within a given situation or context. The
more resent perspectives on leadership resulting from changing
organisational environments will be addressed in Section 5.5.4.
5.5.2
CLASSICAL THEORIES
5.5.2.1
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Circumstantial factors
Fiedlers contingency theory
Fiedlers cognitive resource theory
Houses path goal theory
Hersey and Blanchards situational theory
Autocratic vs democratic approaches
LEADERSHIP EFFECTIVENESS
(FOLLOWER BEHAVIOUR)
Figure 5.2:
Leadership substitutes
Transformational Leadership
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5.5.2.2
Behavioural theories
While the traits approach to leadership studies was aimed at what leaders
are, the behavioural theories focus on what leaders do to effectively influence
the behaviour of followers. The hypothesis in these theories was that the
actions of successful leaders differ from those of less successful leaders (Smit
et al, 1999). Unlike traits, the opinion was that behaviours can be learnt or
acquired and that individuals could thus be developed into more effective
leaders. While the search for key characteristics in all effective leaders failed,
it became clear from the studies mentioned below that effective and
ineffective leaders differed with respect to their actions or styles of leadership.
5.5.2.2.1
Michigan studies
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5.5.2.2.2
5.5.2.2.3
Following the two previous behaviour models, Blake & Mouton (1978)
developed the managerial grid, a two-dimensional perspective on
leadership. The grid was developed to be used as an instrument for the
identification of suitable styles towards which leaders could be trained
and directed (Smit et al, 1999). On the grid a leader is positioned in
terms of both concern for people and concern for production based on
a score of one to nine on each of the dimensions. The nine possible
positions on each dimension provide for 81 different leadership styles.
The five most important styles are indicated in Figure 5.3. The ideal
style is considered to be the top right position, where a production
focus is optimised by an approach of participative and democratic
management.
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9.1
9.9
Country-club management
7
6
5.5
Middle-of-the-road
5
Concern for people
Team management
Workers are motivated and
pursue organisational
objectives
Adequate performance by
combining two dimensions
4
3
1.9
1.1
2
1
Impoverished management
Autocratic management
5.5.2.3
Critics of the behaviour theories have indicated that no single style is equally
effective in all situations. One style is only valid under specific circumstances
(Smit et al, 1999). Good leadership is not only the result of certain leadership
traits and behaviours but could also be attributed to other factors such as
span of control, group norms and values, time and organisational culture and
climate. Situational leadership refers to the ability of a leader to adjust his
style to the nature and requirements of the particular situation. In order to
explain the direction in which leadership-related research developed, a few
situational models will be discussed.
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5.5.2.3.1
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5.5.2.3.2
Houses theory (House & Mitchell, 1977) has its roots in the expectancy
model of motivation (Schermerhorn et al, 1994) and is built on
employee expectations. Path-goal refers to how the leader influences
follower perceptions of work-related and personal goals (and the links
between the two sets of goals). According to the path-goal theory the
role of the leader is to clearly indicate objectives to be achieved and
standards to be maintained in the process and then to clear obstacles
from the path. The basic idea in the theory is that people expect their
leaders to assist them in achieving valued goals through clarifying
actual paths to rewards (Baron et al: 1990). It further suggests that
leaders can adopt the following four basic styles which, are not
mutually exclusive:
Instrumental: The leader provides specific guidance and establish
work schedules and rules.
Supportive: The leader is focused on establishing good relations
with followers and satisfying their needs.
Participative: The leader consults with followers and permits them to
participate in decisions.
Achievement-oriented: In this approach the leader sets challenging
goals and seeks improvements in performance.
Schermerhorn et al (1994) report that the path-goal theory has
attracted notable research and that it presents some specific
implications. Firstly, leadership behaviour could be changed through
training to fit the situational contingencies. It is also possible to teach a
leader to diagnose the situation and then to change the contingencies.
5.5.2.3.3
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Table 5.3:
Leadership styles according to follower maturity.
Leadership
Follower
Behavioural focus
Style
readiness
A high task focus ensures the
Telling
Low follower readiness
definition of roles for followers
who are unable and unwilling to
take responsibility.
Selling
Participating
Delegating
High readiness
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5.5.2.4
Leadership Substitutes
The subtle yet powerful way in which, that what we expect of others so influences how we behave
toward them, that we literally coax out of them those reactions and achievements we anticipate.
Based on what we expect or belief of others, we adapt our own behaviour to such an extent that we
almost ensure that we will get what we expect (Hall: 1993).
Chapter 5: Leadership in transformation
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5.5.3
5.5.3.1
The importance of getting the best out of people has forced leaders to think
differently about the inherent competence of people and to change their
assumptions concerning employees basic work motivation towards the belief
that people have an intrinsic desire to feel good about work accomplishments
(Bennis et al, 1985). For researchers such as Charlton (1992), Kouzes &
Posner (1988) and Peters & Waterman (1982) the root of todays leadership
crisis lies in employees being regarded as the source of problems when low
productivity, commitment and credibility are encountered when followers are
seen as the ones to be changed, not management. In contrast, a productivity
crisis should in the first place be seen in the context of leaders not being able
to instil vision and a sense of meaning in their followers. Leaders should
accept that productivity problems tell them more about themselves than about
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their followers. The challenge, according to Charlton (1992), has become one
of moving followers perceptions from expectations (what the company owes
me) to aspirations (what I can contribute to the company). The organisation
desiring to maintain its best people will have to create quality of work life
through ownership, personal development and autonomy.
The nature of managerial control is quickly undergoing significant changes
away from the traditional rule-bound approach. Instead of creating multileveled hierarchical structures where people can control the behaviour of
those on lower levels, there is stronger acceptance of the fact that employees
carry an intrinsic longing for a meaningful connection between their own lives
and the work they do. When company productivity is at stake, leaders start to
realise the importance of worker participation, co-operation, and healthy
relationships between employer and employee.
5.5.3.2
In contrast with the industrial era thinking where the value of a firm was
determined by physical and financial assets, Ohmae (1988) asserted that the
fundamental asset of the 21st century organisation is likely to be its knowledge
base and that this will be the key to success. A critical requirement will be to
constantly respond to and take advantage of external changes. This has led
to the formulation of the learning organisation as the ideal organisation form
in the future.
Senge (1990) introduced the concept of the learning organisation and defined
it as organisations where people continually expand their capacity to create
the results they truly desire, where new and expansive patterns of thinking are
nurtured, where collective aspiration is set free and where people are
continually learning how to learn together. The concept acknowledges the
fact that organisations have to constantly learn in order to adapt, compete and
survive. It is based on the premise that real learning forms part of a persons
daily work as he deals with various problems, situations and people and does
therefore not support the belief that learning capacity constitutes something
that is limited and that those not having the necessary potential should be
excluded from formal training programmes.
The learning organisation theory is furthermore based on the following
principles (Meyer, 1999):
Talent and capability can be identified, developed and nurtured in
anyone.
All employees have an enormous potential to perform.
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5.5.3.3
Changes in structure
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5.5.3.4
Teamwork
5.5.4
ORGANISATIONAL CHANGE
FUTURE LEADERSHIP
AND
THE
IMPLICATIONS
FOR
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5.5.4.1
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mind on the part of management, a shift in the way that they see the inherent
potential of their followers (Hall, 1990). Hofmeyr (1989) highlights the fact that
an employee learns much more on the job itself than on formal training
programmes and that most of this learning is prompted by the direct superior.
The only way for leaders to meet the needs and expectations of their people
for participation, involvement and personal growth is to take on and accept a
developmental role through which people will be allowed to utilise their own
skills and potential to perform (Human, 1989).
Due to the increasing importance of continuous learning and development of
both individuals and teams and to develop effective learning organisations
leaders should act as learning role models. They do this by admitting own
mistakes, asking questions and encouraging innovation (Meyer, 1999). Not
only should they support learning, they should actively demonstrate their
commitment towards establishing a work environment where everyone is
excited about development and improvement.
To be able to do this, leaders should realise and accept the fact that the daily
work environment provides numerous learning opportunities that could add to
and support the knowledge, skills and competencies already acquired through
formal training. They should also demonstrate the belief that all their followers
have an enormous capacity for continuous learning and improvement. In
South Africa, given the critical skills shortage and training backlog, a
fundamental leadership task is to identify learning needs and then to provide
the appropriate on-the-job practical learning opportunities.
5.5.4.2
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power the controlling ability is the result of followers wanting to identify with
the power source. The quality of relationships plays a critical role
subordinates behave positively to maintain (and not interfere with) a pleasing
boss-subordinate relationship. Bass et al (1994) refer to referent power as
idealised influence, one of the so-called four (4) Is of transformational
leadership (see Section 5.7). As the effectiveness of leadership is determined
through, amongst others, follower satisfaction and extra effort future leaders
will have to apply more personal power (both expert and referent) to effect
positive behavioural change with followers.
The increased focus on employee involvement, ownership and learning calls
for power to be shared in order to improve follower performance. This giving
away of power is referred to as empowerment the process of allowing
people or groups to make decisions that affect them or the tasks they do.
Through empowerment leaders help others to acquire and use the power they
need to make those decisions affecting their own work. It therefore refers to
an ability of leaders to make things happen through the involvement and
participation of followers. Paradoxically, leaders do not have to give up
(sacrifice) power so that followers can gain more power. Through the process
of empowerment the total level of power in the group or organisation is
increased. Schermerhorn et al (1994) emphasise the importance of
empowering subordinates by stating that managers in progressive
organisations, more than ever before, will be expected to be good at sharing
power with and transferring it to those individuals with whom they work: The
concept of empowerment is part of the sweeping change being witnessed in
todays industry. Power can no longer be considered to be something
reserved for those in the higher levels of traditional multi-levelled
organisations. Empowerment has become such an integral part of the
successful leaders skills requirements that, according to Stewart (1989),
organisations might find that the age of the hierarchy is over.
Consistent with this line of reasoning Quinn & Spreitzer (1997) add that
traditional command-and-control hierarchies are increasingly less appropriate
and that employees have to be empowered to take initiative, be creative and
accept responsibility for their own actions. These authors distinguish between
two strategies for empowerment, namely the mechanistic (top-down) and
organic (bottom up) approaches.
5.5.4.2.1
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5.5.4.2.2
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Building
Enabling Culture
Block
World view:
How do leaders see Inclusive, open-minded
the world?
Attitude:
What value, positive Optimistic, confident
or negative, must be
placed on things,
persons, events and
outcomes?
Relationship:
In what manner do Warm, personal, close
leaders engage with
others?
Power:
How and to what end Empowering, enabling
is power taken up
and exercised by
leaders?
Action:
What style of action Risk taking, experimenting
must leaders adopt?
Disabling Culture
Exclusive, closed-minded
Pessimistic, anxious
Controlling, restrictive
5.5.4.3
Boundary management
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5.5.4.3.1
Authority boundary
In any organisation (even the most boundaryless) some people will
always lead and provide direction while others follow and have the
responsibility for execution. In these roles managers and subordinates
meet at the authority boundary. This boundary poses the question:
Who is in charge of what? In more flexible organisations followers
may sometimes find themselves leading a team including the formal
boss. Along authority boundaries two paradoxes are found. Firstly,
being an effective follower means that subordinates have to challenge
superiors. Secondly, being an effective manager sometimes requires
openness and even vulnerability to criticism and feedback from
followers. Subordinates need to challenge in order to follow, superiors
need to listen in order to lead (Hirschhorn et al, 1992). Building trust is
a critical requirement for managing the authority boundary effectively.
Kriek (2004) cites six leadership behaviours expected to build trust
between leader and follower:
Openness:
A willingness to share information, thoughts and feelings.
Reactions should also be consistent with the values of the team.
Sharing:
Providing materials and resources for the team to reach its goals
and objectives.
Empowerment:
Showing confidence through allowing followers to achieve the task
in their own way.
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Respect:
Recognising the contribution of each member and showing a belief
in the ability of followers to cope with the situation at hand.
Co-operation:
Allowing people to take part in problem solving and decisionmaking processes.
Dependability:
Keeping to what was promised.
5.5.4.3.2
Task boundary
Due to the highly specialised division of labour and the resultant
contradiction between this specialisation and the need for a shared
mission and purpose, teams became an important form of work
organisation. Because people with different (but complementary) skills
are brought together to pursue a single common goal, team members
must focus not only on their own work, but also on what other members
do. Leaders have to manage the relationships of those involved at the
task boundary. In flexible organisations individuals have to depend on
others who have skills and resources which they cannot control. This
means that their own performance may depend on what others do and
that they cannot ignore the work of others any more.
5.5.4.3.3
Political boundary
As members of groups with different interests, needs and goals,
especially in large organisations, people meet at the political boundary
by asking the question: What is in it for us? When groups start
defending their own interest the challenge for leaders will be to
distinguish between and manage win-lose and win-win strategies in
such a way that the effectiveness and coherence of the organisation as
a whole is not undermined.
5.5.4.3.4
Identity boundary
Hirschhorn et al (1992) refer to the fact that in the boundaryless
organisation people have a multitude of group identities at work. These
identities may be rooted in particular occupations, membership of a
local work group or their origins may be more personal as a result of
membership of and experience within a particular race, gender or
nationality.
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Necessary Tentions
AUTHORITY
BOUNDARY
TASK
BOUNDARY
IDENTITY
BOUNDARY
POLITICAL
BOUNDARY
Characteristic Feelings
Trustful
Open
Rigid
Rebellious
Passive
Confident
Competent
Proud
Anxious
Incompetent
Ashamed
Empowered
Treated fairly
Powerless
Exploited
Proud
Loyal
Tolerant
Distrusting
Contemptuous
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5.5.4.4
Organisations do not only consist of people but are also made up of the
interactions between people. Behaviour of followers is determined by the
nature and quality of relationships. When people interact and communicate a
psychological climate arises (Kemp: 1998). As leader behaviour acts as a
stimulus for (and therefore makes a direct impact on) the behaviour of others,
leaders have to develop the interpersonal skills of establishing a constructive
and productive psychological climate. The interactional skills required to
favourably influence the behaviour of employees are the following:
Awareness of and sensitivity for the nature of their own interaction with
others. Leaders need to realise the impact of their own actions on
followers. Employees behaviour is often a direct result of the way they
are treated. A lack of initiative and commitment can therefore be the
result of a demotivating influence and cannot merely be seen as faults
on the side of workers themselves.
The relationship skills of empathy, acceptance of diversity without
prejudice, genuineness and sincerity.
Communication skills the interpersonal process taking place between
people in which everything said and done affects others, either to their
benefit or their disadvantage.
The ability to empower employees so that they can take risks, show
initiative and make own decisions.
5.5.4.5
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5.5.4.6
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MANAGING OTHERS
LEADING OTHERS
Directing others
Guiding / Developing
Competing
Collaborating
Using hierarchy
Using network
Consistency/Sameness
Diversity / Flexibility
Slow decision-making
requiring permission
Fast decision-making
using judgment
Risk-averse
Risk taking
Individual contributor
Team player
Being managed
Self-management
People as expense
People as asset
5.5.4.7
Despite the legacy of apartheid, low productivity and inadequate skill, South
African business organisations have to face the challenges of increased
international competition. Pretorius (2001) is convinced that leadership is the
most critical factor that can make a difference and that will determine future
success. In order to be successful, South African leaders should embrace
change and accept it as an inevitability. To be able to capitalise on change
and to be on the forefront of it, leaders should posses the following
fundamental skills:
Strategic thinking
Not only should the leader be able to formulate a coherent strategy and
vision for the organisation, but he should also be able to effectively
communicate this to his followers.
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Innovative thinking
This refers to the leaders ability to find new opportunities for growth
and development and to instil the same inclination in each member of
the team. Competition should be out-innovated (Pretorius, 2001)
Rational decision making
Leaders must be able to deal with operational problems and decisions
successfully.
Pretorius (2001) contrasts successful leadership with traditional autocratic and
transactional styles and states that effective leadership can be described as
visionary and transformational. For him transformational leadership, difficult
as it may be, is the only way to business success. Leadership should be
principle centred and built on the values of quality service, teamwork,
recognition of performance, participation, involvement and continuous people
development. In order to do this, leaders need to learn how to trust people so
that power can be shared and shifted to those who do the work.
5.6
5.6.1
INTRODUCTION
Since 1994, when political power in South Africa shifted to a first democratic
government, the issue of appropriate management models for business in
Africa has formed the key point of many debates. Although the concepts
driving the systems, structure and effectiveness of all business are universal
and apply anywhere, Drucker (1990) argues that the context in which
business operates (which is not universal) forms a more powerful reality and
that South African leaders need to explore the notion that business success
may be caused by different realities from one context to another.
South African management practices have been strongly influenced by both
colonial heritage and American business thinking. Lessem (1993) points out
that a purposefully differentiated and subsequently integrated approach to
management needs to accompany economic transformation in South Africa
and that our managers have to start recognising the full potential of the
countrys cultural, economic and personal variety.
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5.6.2
INCLUSIVISM VS EXCLUSIVISM
The perceived relationship between an individual and his society became one
of the most important differences between black and white South Africans
(Koopman, 1993). While whites have primarily designed exclusive workplaces
where individual development, ambition, and achievement enjoy primary
importance (an exclusive value orientation), blacks do not see man as
separate and independent from society. The individuals behaviour cannot be
interpreted from a pure individualistic perspective. Each individual is expected
to find his place in societal structure and to subordinate himself to societal
needs. He does not live for himself, but for the community. For them
organisations, in order to serve the needs of its people, are therefore required
to be inclusive. The dilemma created in South Africa (Koopman, 1993) is that
blacks (being regarded as more holistic and inclusive right brain thinkers) are
forced into predominantly left brain workplaces characterised by analytical and
exclusive environments. The result is that the use of exclusivist disciplinary
rules and regulations comes into conflict with the blacks inclusivist view of
adherence or non-adherence to the requirements of societal norms. These
value differences bear substantial significance in the military environment with
its numerous rules, regulations, policies and procedures. As will be discussed
later in this chapter, it should be noted that the SA Air Force has already
started moving away from a traditionally rule bound culture towards one that is
driven by a set of shared core values.
Koopman (1993) provides four basic behavioural differences, which result
from above contrasting value systems:
In an inclusivist world-view recognition and the fear of rejection is more
important than rewards or punishment. It stems from the very roots of
social relationships with other people. The fear of rejection and the
need for belonging is rooted very strongly in social relationships within
black communities. Therefore, to use social rejection as punishment
holds much more corrective potential than any of the other rational
punishments used in the white individualistic exclusive orientation.
In black societies people have to earn the right to control people
(consent of the managed). There is a much stronger emphasis on
leadership than management. Where leadership is concerned with
rewarding communal effort against common vision, management
focuses on rewarding individual merit and position.
Self-interest is seen as being subjective to communal interest.
In an exclusive organisational environment a leader, once receiving
power, becomes directive. For blacks there is a much stronger drive
towards continuing participation.
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Table 5.7:
5.6.3
Ubuntu
Events only have meaning in a specific context (Nzelibe, 1986). This is also
applicable to the study of effective leadership in Africa. A meaningful analysis
and description of leadership thought in the African business world can
therefore only be done with reference to certain basic, traditional values and
principles (Lessem, 1993). Implicitly, a direct conflict could be found between
the fundamental assumptions of Western and African management thought.
Whereas eurocentricism, individualism and modernity are emphasised in
Western thinking, the characteristic elements of African management thought
are traditionalism, communalism, ethnocentrism and teamwork. Many of these
traits are rooted in the uniquely African concept of African Humanism or
ubuntu as it is known. It has become a social construct so strongly part of
African communities that the study of organisational behaviour in African
business cannot ignore its influence on long-term business success and
survival. For Mbigi (1993) the key to successfully get ones workforce on ones
side lies in the African-grown concept of ubuntu.
A deep sence of interdependence lies at the heart of Africanism. For the
African ones very sense of personhood is dependent upon how one is seen
and regarded by others (Van der Merwe, 1993). Nobody in an African context
lives for himself. Each one lives for the community. This belief has given rise
to the truly African unique concept of ubuntu as captured by the Tswana
saying Motho ke motho ka batho (Van der Walt, 1997) or the Xhosa
idiomatic expression Umuntu Ngumintu Ngabantu which could literally be
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translated as: A person is a person only through other people (Khoza, 1993).
The concept is often referred to by using phrases such as I am because you
are, you are because we are. While Western thinking moves from several
individuals to a community, traditional African thinking is exactly the opposite:
the community is the point of departure (Van der Walt, 1997). Ubuntu is often
regarded to form the foundation of sound human relations in African societies
and strongly forms the core of an African world-view to such an extent that it
could be conceptualised as the collective unconscious of intra-human
relations (Khoza, 1994).
Ubuntu is collectivistic in nature and opposes the assumptions of Western
individualistic theory that a person, being self-reliant, is the best judge of his
own interests and that the development of the individual is the most effective
incentive to productive behaviour. According to Khoza (1994) the assumptions
of the individualistic theory are inadequate to the understanding of the fact
that man is a social being and that his most effective behaviour is as a
member of a group or organisation. In contrast with the individualistic worldview which accords value to progress and supports the right of the individual
to compete with others and to get ahead of them, collectivism sees the
individual as being subordinate to a social collectivity such as a nation, an
organisation or a social class, the individual finds his true being and
freedom only in submission to the general will of the community (Khoza,
1994). Man is not regarded as the sufficient and adequate reason of his own
existence. In the ubuntu ontology3 working for the common good of all
members are emphasised as both desirable and essential. Man is defined in
relational terms - he can only be identified in relation to other human beings.
Ubuntu as a value orientation also has a religious component. For the African,
the human community extends even beyond death. The link between the
living members and the living dead members is regarded to be unbreakable.
The African regards his relationship with God as a communal relationship
even when accepting the Christian religion (Van der Walt, 1997). For him
religion cannot be an individual choice.
Ubuntu is seen as an asset through which to create community. The ubuntu
philosophy, together with the community concept, has significant implications
for organisational life. The community in a village creates alignment through
social pressures imposed on individuals who are seen to be out of line with
the communitys norms. It is believed that organisations could also use these
processes as a means of creating pressures for alignment (Van der Merwe,
1993). Apart from this, other vital considerations of ubuntu for the workplace
are the following (Khoza, 1994):
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5.6.4
Page 144
5.6.5
ORGANISATIONAL EFFECTIVENESS
In comparison to the increased focus on task performance, productivity and
organisational effectiveness by thrusting and demanding leaders, African
culture shows a much higher acceptance of human frailty. Leaders who are
kind, considerate and understanding is preferred to one that is too dynamic,
productive and demanding (Blunt et al, 1997). Africans are more concerned
about their relationships with others than individual or organisational
effectiveness. Interpersonal issues are more important than issues associated
with organisational performance and its clients. Followers expect leaders to
use authority only sparingly and in a considerate way. The good manager is
considered to be people-oriented (instead of task-oriented), one that consults
subordinates, treat them with consideration and provide clear direction. Most
importantly he is expected to offer assurance and security. In this regard
Montgomery (1987) points to the preoccupation of African leaders with
stability and order. The Western philosophy of the survival of the fittest
where underperformers are considered to be deadwood to be rooted out is
not easily accepted in African management models (Blunt et al, 1997). A
comparison of the elements of typical ideal Western leadership with African
paradigms is provided in Table 5.8.
Table 5.8:
Element
Influences on
leadership
practices
Organisational performance is
most important
Drive for efficiency and
competitiveness
Urgency
Participative (because of being
follower dependent)
Managing
authority
Authoritarian/ pater-nalistic
leadership patterns
Centralisation
Bureaucratic controls
Reluctance to judge performance
Managing
uncertainty
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Table 5.8:
Element
Managing
relationships
(Continued)
Western leadership
High levels of trust and
openness valued
Open confrontation of
differences
Support of followers essential
Focus on commitment and high
morale
African leadership
Social networks crucial for
individual security
5.6.6
5.7
5.7.1
TRANSFORMATIONAL LEADERSHIP
THE FULL-RANGE MODEL OF LEADERSHIP
Dissatisfaction with the appropriateness and relevance of some of the earlier
theories of leadership led to the emergence of new approaches to the
description and understanding of effective leadership (Bass, 1985; Bennis et
al, 1985; Kouzes & Posner, 1988; Senge, 1990; Bass & Avolio, 1993). These
new theories focus on what leaders do in order to be effective. Building on the
leadership notions of Burns (1978), Bass (1985) developed a model of a full
range of leadership styles ranging from non-transactional to transactional and
transformational. This theory was first developed with executives from South
Africa in the early 1980s. He used subordinates perceptions and reactions to
determine whether a leader was transformational or transactional.
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A common characteristic of all the styles in this full-range model is that the
more active the style (i.e. the leader) is, the more effective the style will be
(Bass & Avolio, 1994). All the styles could therefore be plotted on the two
dimensions passive-active and ineffective-effective. A fundamental
characteristic of full-range leadership training and development is that every
leader possesses and displays a certain degree of each of the styles. This
leads to the model also showing a third dimension, namely the frequency of
displaying each one of the styles. The optimal profile (figure 5.4) indicates the
relative frequency of styles displayed by most effective leaders.
In essence Basss (1985) theory focuses on the differences on transactional
and transformational leadership approaches and how these styles influence
follower behaviour and organisational effectiveness. Transformational leaders
use individual attention and visioning and inspirational skills to develop strong
emotional bonds with their followers. Transformational leadership is a more
complex but more potent leadership style (Negin, 2000) and causes both
leaders and followers to commit themselves to excellence. In addition to
satisfying only the lower order needs of followers, these leaders also appeal to
the higher level growth needs (esteem and self-actualisation). The style
serves to address (and change) the stutus quo by appealing to followers
sense of higher purpose. It could ultimately be seen as a moral exercise that
aims at raising the standard of human conduct. These leaders have a
compelling vision of the organisations future and what it could be like. (Bass,
1985). Transformational leadership is often (wrongly) confused with charisma.
Although charisma forms an important part of transformational leadership
characteristics, many charismatic leaders are not transformational in their
approach. Charisma alone is not sufficient for transformation. When
charismatic leaders convey a vision and form strong emotional bonds but do
so in order to get their own needs met, they are not transformational (Negin,
2000). Transformational leaders show more identifiable behaviours that result
in followers going beyond previously expected levels of performance.
Transactional leaders do not possess these characteristics and are therefore
not able to inspire followers or to develop emotional bonds. Their means of
motivating people are to set goals and then to promise rewards for achieving
the desired outcomes.
Bass (1990) notes that transformational leadership should be seen as a
compliment to the transactional style and not a replacement of it. Leaders
understanding and using both styles were found to be the most effective.
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EFFEC TIV E
44I I ss
CCRR
M
E-A
MB
BE
A
P A SSIV E
A C TIV E
M
BEE-P
MB
-P
LL FF
IN EFFEC TIV E
(Source: Bass & Avolio, 1994)
Page 148
5.7.2
5.7.2.1
5.7.2.2
Transactional leadership
Page 149
5.7.2.2.1
Contingent reward
Page 150
5.7.2.2.2
Management-by-exception
5.7.2.3
Transformational leadership
The development of followers to their full potential is a primary concern for the
transformational leader. Superior leadership performance occurs when
leaders elevate employee interests and generate awareness and acceptance
of group mission and purposes (Bass, 1990). These leaders firstly elevate the
desires of followers for achievement and self-development (through increasing
follower self-confidence) firstly, but also promote group and organisational
development (Bass et al, 1990). They gradually move followers away from
concerns for existence to concerns for development and achievement.
The transformational leader is much more future oriented and fosters an
organisational culture of creative change and growth. Continuous awareness
and acceptance of the group's purpose is viewed as critical and followers are
encouraged to focus away from self-interest towards the good of the group or
team. These leaders tend to give direction, they inspire, gain commitment,
and serve as respected examples in order to develop people to their full
Page 151
potential in their efforts to solve problems and perform better. Negin (2000)
cites three important criteria for leaders to be transformational:
They should manifest modal values4 and advance the standards of
good conduct.
They work to achieve end values5
They have a positive impact on the people whose lives they touch.
Avolio, Waldman & Yammarino (1991: 10) characterise transformational
leaders by four separate components or characteristics denoted as the four
(4) I's of transformational leadership:
5.7.2.3.1
Individualised consideration.
5.7.2.3.2
Intellectual stimulation.
5.7.2.3.3
Inspirational Motivation.
Those values surrounding the exchange process, i.e. honesty, fairness and fulfilling commitment
(Negin, 2000).
5
The ideals by which a society or organisation should strive to live and could include justice, liberty,
freedom, equality and brotherhood.
Chapter 5: Leadership in transformation
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5.7.2.3.4
Idealised Influence.
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5.8
5.8.1
5.8.1.1
Like many other organisations, both locally and abroad, the DOD is also faced
with the demands of a rapidly changing environment characterised by
uncertainty, turbulence, complexity and unpredictability. Environmental
changes for the DOD include a shift in its role due to the absence of a military
threat to the country, increasingly tight budgetary constraints and the typical
demands that a liberal democracy places on its military forces. This has
resulted in the SANDF being increasingly confronted with and subjected to
civilian values and expectations. The challenge for the DOD has clearly
become one of doing more with less. Effective transformational leadership,
which could unleash the inherent competence and potential of the DODs
workforce has remained as the only workable solution to these demands.
Diminishing resources, especially in respect of defence budget cuts, have led
to the demand, by both government and the general public, that allocated
resources are efficiently and effectively utilised in the pursuance of the DODs
mission, goals and objectives. As a result the government has adopted a total
quality approach to management, of which important guidelines have been set
out in various government publications. Most requirements associated with
the new approach are primarily reflected in the White Paper on the
Transformation of the Public Service (1995) and the White Paper on Defence
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5.8.1.2
After the election in 1994, the DOD was one of the first state departments to
initiate change by integrating the former SA Defence Force (SADF),
Transkei/Bophutatswana/Venda/Ciskei (TBVC), Azanian Peoples Liberation
Army (APLA) and Umkontho we Sizwe (MK) forces into one force, the South
African National Defence Force (SANDF). This integration process brought
together diverse entities with diverse value systems into one organisational
entity, which necessitated the development of an appropriate and acceptable
organisational culture in view of and in anticipation of comprehensive and
continuous societal, political and organisational change. Moreover,
international imperatives for change in public services in general, as well as a
decline in budget spending on defence globally, with an increasing emphasis
on peace-keeping operations, have all added to the impetus for internal
change.
Since the integration of the different forces into the SANDF, little effort has
been made during the first few years to identify and integrate similar values,
and to focus on the development of a new organisational culture based on
these values. The existing DOD organisational culture was characterised by
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Page 156
5.8.2
Page 157
Description
Integrity
Regarded as a moral virtue. The cornerstone for building trust. It implies Honesty
a oneness between words and action.
Credibility
Trustworthiness
Transparency
Patriotism
The love and devotion to ones country. It implies that allegiance to the Pride
country comes first.
Honour
Sacrifice
Loyalty
Trust
Faithfulness
Comradeship
Human Dignity
Respect
Tolerance
Fairness
Military
To exemplify those qualities, virtues and behaviour that govern the
Professionalism conduct of all members . It forms the heart of a military culture and
implies a strive towards excellence.
Accountability
To be responsible for ones actions and decisions and the resulting
consequences thereof.
Discipline
Ethical conduct
Reliability
Legality
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It is accepted that the SAAF will always have a unique subculture of its own.
The creation of a culture of air power excellence is a crucial building block in
the SAAFs endeavours to meet the objectives of Vision 2012. The intention is
to move away from inhibiting, rule bound practices and approaches towards a
value driven culture, one being characterised by participating practices,
innovation, continuous improvement and the acknowledgement of the inherent
competence and creative potential of all employees (Beukman, 2003).
In order to be able to effectively assess the existing culture of the SAAF, the
Organisation Culture Analysis (Hall, 1987) was used for data collection. This
instrument, in addition to providing actual culture data, also gave the added
benefit of a clear picture of the future desired SAAF culture as seen by all
members participating in the survey. The Organisation Culture Analysis (OCA)
feedback is given in terms of those conditions that need to be in place for
people to be competent it analyses these conditions (collaboration,
commitment and creativity) in terms of actual and desired situations. The OCA
is based on the theory of competence (Hall, 1993), which has as its basic
premise (or point of departure) the fact that people can and want to do what
needs to be done provided that the correct conditions exist within the
organisation. The results of the OCA are given as an indication of the extent
to which the nine so-called supporting conditions for competence are evident
and exist in the organisation. The Air Forces senior leadership acknowledges
the fact that the establishment of an organisation of Air Power Excellence (the
SAAF future vision) will only be possible through people, and is therefore
dependent on the extent to which these conditions under which people can
excel, are created in the work place. To be able to do this, it was necessary to
create a clear picture of the existing conditions as well as an indication of how
people throughout the SAAF would like to see them as part of the desired
future organisation culture. A 10% sample of the organisation was drawn,
after which the actual survey was done, including all bases/units as well as
the Air Command and the Air Force Office. Just more than a 1 000 members
eventually participated in the survey. This sample was representative in terms
of rank, ethnic group and gender.
Although an OCA report was prepared for each base on its own, the overall
SAAF results clearly show that the predominant culture of the organisation is
still characterised by non-flexibility, tight procedural and regulatory control, a
high resistance to change and people practices that do not encourage
collaboration, commitment and creativity. Results furthermore show that there
is a significant gap between the actual and desired scores. It is only through
closing this gap that the organisation will move to a culture of strong
enthusiasm and commitment, one that is thriving on the inherent talent,
creativity and competence of its people, thus allowing the SAAF to adapt to
the changes as described above, quickly and smoothly.
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After studying the OCA results thoroughly and through following the proven
principles of a full-scale culture change intervention, a unique change process
was developed for the SAAF. The process, consisting of a series of six steps
(see Figure 5.5), should not be seen as a short-term intervention, but rather
as a continuous guideline for changing/aligning all the SAAFs practices,
policies and procedures to eventually reflect the characteristics of the desired
culture. It has far-reaching implications for leaders in all areas of business and
the eventual success will predominantly be determined by Officers
Commanding, Directors and their leadership teams taking full ownership and
responsibility for implementing the new principles.
No value system is cast in concrete and can ever be seen as suitable and
applicable forever. Values are always coupled to the organisations vision of
what it wants to achieve. As a first step in the culture change process of the
SAAF, clarity on its set of core values became important. To provide a clear
picture of the desired SAAF culture, a number of descriptive culture attributes
were developed. These culture attributes reflect the principles on which SAAF
leadership development is built (see Section 5.8.3) and are as follows:
We believe that future excellence lies in the hands of all our people, our
most precious asset.
We value
leadership.
competent,
credible
and
effective
(transformational)
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STEP 5
STEP 6
V IS IO N 2 0 1 2
S U S T A IN IN G A IR
P O W E R E X C E LLE N C E
(P R E F E R R E D )
STEP 4
STEP 3
STEP 2
STEP 1
IN C O M P A T IB IL IT Y
T O W A R D S A IR
PO W ER EXCELLENCE
(E X IS T IN G )
CASE FO R CH AN GE
1 . D e v e lo p in g th e d e sire d
cu ltu re (co re v a lu e s)
2 . Id e n tify a n d d e ve lo p
cu ltu ra l d riv e rs
3 . E sta b lish cu ltu re ch a n g e
a g e n ts
4 . L e a rn an d te a ch n e w
b e h a vio u r
5 . In stitu sio n a lise n e w
a p p ro a ch e s
6 . M e a su re th e ch a n g e
p ro ce ss
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Description
Human dignity
Excellence in all we do
Integrity
Associated concepts
Respect
Tolerance
Fairness
Consideration
Team excellence
Leadership excellence
Service excellence
Military professionalism
Honesty
Credibility
Trustworthiness
Transparency
Loyalty
Commitment
Sacrifice
Devotion
Faithfulness
Pride
Courage
Military discipline
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5.8.3
Page 163
All people have the inherent potential to be creative. The leaders role
in improving performance is to eliminate the unnecessary interferences
so that followers potential can be optimally unleashed.
The above principles have one central theme in common: for leaders to
influence followers to higher levels of performance, a keen sense of concern
for people, their well-being and their growth and development is essential.
Their leadership efforts should all be focussed on creating a culture of
collaboration and commitment.
5.8.4
Page 164
5.9
Page 165
attend to the same needs as for their white counterparts when providing
motivational opportunities.
A large portion of the black population of the SAAF is still finding themselves
at the lower levels of education and industrialisation. The need to examine the
nature of work-related values in the SA Air Force is therefore further
reinforced by the fact that, when developing and implementing reward
systems, the organisation should recognise that what proves to be motivating
people in one cultural setting may not necessarily work in another.
5.10
5.11
Page 166
This chapter provided a brief overview of both classical and recent thoughts
on leadership with particular reference to contemporary demands on todays
leaders. The discussion included the most important arguments for and
against the development of a unique African leadership model (as opposed to
the application of Western leadership theories and principles). An introduction
to the SAAF as an organisation finding itself within the process of structural
and cultural transformation was also provided.
The chapter reviewed the changing nature of organisations, both structurally
and psychologically, as the driving force behind new leadership thinking,
especially in the African context. The uniqueness of South African conditions
in terms of multi-cultural diversity and complexity necessitates the search for
leadership solutions beyond those having been developed in purely Western
settings. No evidence could be found that these theories can merely be
applied in the current South African business environment, with values,
customs and beliefs being substantially different to those of Western cultures.
Leaders will have to play a critical role in responding to and addressing the
strong expectations of inclusion and involvement following the many years of
apartheid during which a large component of the potential workforce has been
alienated and excluded from the business world. Despite the unique
leadership requirements for Africa, the chapter also included the arguments
for the inclusion of tested and proven Western business principles and
philosophies when developing a workable South African approach.
After a brief reference to the classical leadership theories, the chapter also
described the organisational changes leading to new thinking patterns with
regard to effective leadership. A few prominent characteristics of modern day
organisations were discussed where after the new leadership demands,
based on these characteristics were analysed. Organisational changes and
environmental demands led to new and innovative paradigms of looking at
people and the work they do. Leaders are forced to think differently about the
inherent competence of people. They are also required to change their basic
assumptions concerning employees work motivation, and to realise the
increasing importance of worker participation, co-operation and healthy
relationships between employer and employee.
The chapter concluded with a detailed discussion of transformational
leadership as part of a Full-Range Model. All the evidence point towards
transformational leadership being a more effective approach than the other
transactional styles. Reasons for the implementation of a more
transformational approach for South Africa have also been included. Finally,
organisational changes and the basic principles underlying leadership
development in the SA Air Force were presented.
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