Australian Verified Business Branding Guidelines

TM
BRANDING
GUIDELINES
THE SEAL FOR
QUALITY AND TRUST
TM
WWW.AVB.ORG.AU
TM
INTRODUCTION
THE IMPORTANCE OF BUILDING & MAINTAINING

THE AUSTRALIAN VERIFIED BUSINESS BRAND
BENEFITS OF CONSISTENT
BRAND USAGE
The Australian Verified Business brand is an expression
of the companys vision and values. By effectively and
consistently delivering the brand message, Australian
Verified Business will be able to direct how a prospect,
customer, and the industry view this independent
brand. The Australian Verified Business brand will
differentiate our clients apart from their competition by
conveying that they are a quality and trusted business.
OBLIGATIONS TO
CONSISTENT BRAND USAGE
Branding begins with you. It is important that you
remain committed to promoting the brand. The best
way to communicate who we are and what we do is
to use the Australian Verified Business brand identity
effectively in visuals.
Our brand identity conveys our positioning and
personality externally and internally. You help build the
value of our company through careful and consistent
communications that reflect our corporate positioning
and our brand identity. Familiarize yourself with the
guidelines included in this document. If vendors,
partners, or Australian Verified Business employees use
our brand incorrectly, it exposes the Australian Verified
Business brand to serious and costly legal risks.
In essence, it prevents Australian Verified Business from
being able to take strong legal action against any parties
that might try to undermine our brand. Your strict
adherence to these guidelines will always serve our
business needs well, and they will assist legal efforts to
protect the Australian Verified Business brand.
WWW.AVB.ORG.AU
TM
LOGO LAYOUT & STYLE
KEEP THE SEAL CONSISTENT ACROSS ALL MEDIA.

APPROVED LOGO STYLES.
>>COLOURS
BLUE
GREY
COLOUR
Blue:
CMYK: C = 100%, M = 65%, Y = 0%, K = 0%
RGB: R = 0%, G = 96%, B = 174%
HEX: #0060AE
Grey:
CMYK: C = 0%, M = 0%, Y = 0%, K = 65%
RGB: R =118%, G = 120%, B = 122%
HEX: #76787A
>>FILE FORMATS
GREY
Print - PDF, EPS, JPEG

Web - PNG
>>COLOUR MODES
Colour
Grey
White
WHITE
WWW.AVB.ORG.AU
TM
DESIGN ELEMENTS
MAKE YOUR CUSTOMERS AWARE
OF YOUR VERIFICATION
>>CLEAR SPACE
Clear space must be maintained around the

logo which is no less than the height of the
V in the word VERIFIED contained in the
namestyle of the logo around all sides of
the seal.
Providing clear space around the
Australian Verified Business seal ensures
that it will have a dominant presence within
your layout.
>>DIMENSIONS
Print:
PDF, EPS
Standard A4 size - 210x297mm
JPEG (Colour & Greyscale Seal only)
A6 - 105x148mm, A4 - 210x297mm,
A2 - 420x594mm
Web:
Portrait (width x height)
150x223px, 600x893px, 1200x1793px
Landscape (width x height)
326x150px, 1292x600px, 2600x1200px
>>MINIMUM SIZE
The minimum size for reproduction of the

logo is 150 pixels in height for the landscape
version, or 150 pixels in width for the
portrait version.
WWW.AVB.ORG.AU
TM
EXAMPLE USAGE
DISPLAY FOR DIGITAL AND PRINT
COMPANY
NAME
CN
COMPANY
NAME
Dear Client
SUBJECT
Thank You
N
N
C
C
Mr. John Smith

manager
Y.COM.AU
OLOG
WWW.OSTECHN
WEB
any.com
info@yourcomp
any.com
www.yourcomp
M.AU
OLOGY.CO
CN
DATE
09/03/2012
sales manager
A: 12345 Richmond
Road, street 37 NY
123456
P: +392 54 56178
| F: +123 456
[email protected]
| www.ostechnology.com789
.au
ECHN
WWW.OST
Dolorpor re nobit
ibus. Et ation pa dolor
erro volupta quiam
magnim et etum
fugitatio. Acepudis
, sequas escia seque
del moluptatquo
earci omnisita qui
eiur? Qui nis estiam
iliquam dolenes exper
, sit
estor sit milles acidu
ipid utem quia cum
nto quas nos erum,
dist repella verion
seque voluptaque
ullati dolorendi im
vellaut que perfer
exercil litetur?
RECEIVER
um
Em digentis arum
acerumquo et ad
John Doe
ulparum esendam
Nam et lique dolor
volorestio. Ebit fuga.
is moluptatum illes
verferchil
auta non rerum atiate
volor aut liqui te conet molorro vellit quo que doluptas
bla nonsequae sinim
uris aliquam nobit
perum nimet ma
empore pos mo
sandis poreperum
tquossit pa coribe
ria volupta tioris
ad maxim dolup
eveliamus, autet
ta
num quis dionseque
ma
dignis istium dolup
laccumque id maxim
ta
estibus.
pel ium aditatur se
eostrum voles et
Ibusandant que nos
ex experum quae.
ommolor ibust, qui
Met laccusci ventia
qui volorpores si beari
m,
rnatiisitis unto berio.
ut doluptatur, omnim quid eument
Verferit endipit mos
e erspero vellore
nus es nulluptiati
earum nimus dolup
cum volum re et andi
tam, odipsandici
omnimagnimet dipit
ium vendaer iberum
maio. Osandunt mi,
ut aut fugia earum
quis sereicte volup
tatem quatium eliciur
tusanti autassi arupsinulluptati blabo
. Nequi comniscid
dolor magnat ligeni
quamusc ienihil ma
s est unt hic tem
quatinc ientet qui
rescien ihillit eic tectat
officit et velis ute
iam int harunto corep
latus
endant audanto
el laccumquamus
moles
et
porent, versper natur tios que nempori doloria nisquosam dollace ssincit
it et ipsam acere
, que qui que nihiliq ius reheni con
possit, cum sum eos
dolorem nit omnis
uidunt inverio es
enem arum aut lam,
perro inctur?
consequ aestin non
Lorem Ipsum
MICHAEL DUKE
COMPANY
NAME
COMPANY
NAME
GY.COM.AU
WWW.OSTECHNOLO
COMPANY
NAME
ADRESS
12345 Richmond
Stone Road
Huntington street
37 NY 123456
TELEPHONE & FAX
+31 (6) 12 34 56 78
+31 (6) 34 56 78 90
WEB
info@companynam
e.com
www.ostechnology
.com.au
Dolorpor re nobitibus
WITH COMPLIMENT
. Et ation pa dolorerro
S
fugitatio. Acepudis
volupta quiam, sequ
del moluptatquo
as escia seque mag
eiur? Qui nis estia
experestor sit mille
nim et etum
m, sit earci omnisita
s acidunto quas nos
qui iliquam dolenes
erum, ipid utem quia
taque vellaut que
perferum ullati dolo
cum
dist repella verionseq
rendi im exercil litetu
Em digentis arum
ue volupr?
acerumquo et ad
ulparum esendam
moluptatum illes
volorestio. Ebit fuga
verferchil molorro
vellit quo que dolu
. Nam et lique dolo
ptas auta non rerum
ris
Address: 12345 Richmo
nd Road, street 37
NY 123456 | Phone
: +392 54 56178 |
Fax: +123 456 789

| [email protected]
| www.companyname
.com
WWW.AVB.ORG.AU
TM
USAGE DONTS
ENSURE YOU COMPLY WITH OUR

GUIDELINES AND FOLLOW BELOW
1. Do not change the colors or font weights

within the Australian Verified Business seal.
2. Do not place the Australian Verified Business
seal on a patterned background or directly
on an images main subject matter.
3. Do not place the Australian Verified Business
seal on a colour clashing background
(e.g colour seal on a blue background).
The Australian Verified Business seal must
be colour appropriate and be placed accordingly
and be clearly visible to viewers.
4. Do not alter the shape or size of the Australian
Verified Business seal or its components.
5. Do not use drop shadows, glows, 3D, or other
effects on the Australian Verified Business seal.
6. Do not use the text portion of the Australian
Verified Business seal alone.
7. The blue tick with the stars and the words
Australian Verified Business should never be
used independently of each other.
8. Do not align product names directly against
the Australian Verified Business seal, proper
clear space must be maintained as the
Australian Verified Business seal is not used
as part of product names.
WWW.AVB.ORG.AU
CONTACT US
Australian Verified Business HQ
L3, 234 Sussex Street
Sydney NSW 2000
Telephone: 1300 790 975
Email: [email protected]
Website: www.avb.org.au
TM

Australian Verified Business Branding Guidelines

Uploaded by

Copyright:

Available Formats

Australian Verified Business Branding Guidelines

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Australian Verified Business Branding Guidelines

Uploaded by

Copyright:

Available Formats

TM

THE IMPORTANCE OF BUILDING & MAINTAINING

LOGO LAYOUT & STYLE

KEEP THE SEAL CONSISTENT ACROSS ALL MEDIA.

Print - PDF, EPS, JPEG

Clear space must be maintained around the

The minimum size for reproduction of the

DISPLAY FOR DIGITAL AND PRINT

Mr. John Smith

Address: 12345 Richmo

Fax: +123 456 789

ENSURE YOU COMPLY WITH OUR

1. Do not change the colors or font weights

You might also like